Hydratic Co.

Brand Analysis

Company: Hydratic Co.

Category: Personal Care Brand

Slogan: Improve your confidence; Make the most out of beauty

Segment: Skin and Facial Care

Logo

Our story

Hydratic Co. is a company that believes that no one should have to compromise when it
comes to skin care and beauty, therefore we have designed high-quality beauty and
natural skin care system that enables us to provide our customers with utmost care and
experience. We ensure that our customers get the most out of Hydratic products that
they are purchasing.
Our Uniqueness

 We make top quality beauty that is easily accessible by making our products
affordable and organic.

Our Vision

Hydratic Co. aims to be the number one choice when it comes to beauty, health and
well-being of our customers bringing a whole new experience and touch of skin care to
the world.

Our Mission

We seek to create and provide healthy and effective skin care products that are meant
to treat and improve the skin. To enhance our customer’s appearance as well as their
lifestyle in helping them regaining their confidence.

Core Values

Hydratic Co. has set these values that influence our business operations. These beliefs
serve as the foundation for our success. They are the essence of our current and future
thoughts and actions.

 Dependability

We show genuine devotion and initiative in keeping our consumers' trust in us by

providing high-quality skin care.

 Transparency

We always start with honesty and are transparent in all we do. This authenticity
helps us to inspire one another, making our job more important, fascinating, and
enjoyable.
  United

At Hydartic Co. we value relationships so we work harmoniously in giving the

best that we can by serving our customers with maximum care and respect possible.

 Commitment

We are committed to promote the healthy attitude about body image and self-
esteem for everyone.

Product Description

Moisturizer- Hydratic moisturizer is an instant moisturizing pack for all types of skin
protect sensitive skin, improve skin texture and skin imperfections applicable for
removing dead skin cells that causes blackheads and white heads

Toner- Hydratic tone up Micellar water removes skin discoloration that causes cystic
acne, improves a healthy skin barrier and an active ingredient of micellar a multipurpose
element that can be used for removing make-up , lips and eyes boosted for a healthy
and glowing skin.

Cleanser- Hydratic foaming cleanser with a power of brightening and Vitamin C

pampering a Lemon extract, this cleansing foam is superior at calming, brightening and
providing skin moisture for your skin. It eliminates dirt and other impurities from make-
up residue causing irritation.

Essence/Serum- Hydratic boosted serum helps to penetrate deeper the products into
the skin assuring the benefit of healthy and glowing skin. Maintaining the helthy skin
barrier and improving rehydrate the skin cells, boost the health of the skin.

Sunscreen- Hydratic sun cream complex with an SPF50/PA+++ is a lightweight and

water resistant spectrum protection with SPF50+ for UVA and non-greasy. A formula of
water-based thick liquid formulation makes it perfect for everyday use and even suitable
for all types of skins.
PRODUCT DESIGN

Facial Foam Cleanser

Moisturizer
Toner

Essence/Serum

Sunscreen

Anti-aging cream
SWOT ANALYSIS

Strengths

- Natural products: The components in each Hydratic product vary, but they all
come from natural sources. This is a significant factor that will entice people to
come and buy our products.

- Dermatologically tested, Allergy tested 100% fragrance free

- Hydratic products are not just for women but also for men. As a result, it is
beneficial to all customers when they purchase and use the items.

- We are able to give good customer care as we dedicate our products to all types
of skin.

Weaknesses

- The low pricing may give the impression that it is of lesser quality.

- Limited market share due to competition

- Instability of ingredient and material supply

Opportunities

- The Philippines skin care products market size was valued at $1,205.6 million in
2017, and is projected reach $2,018.6 million by 2027, registering a CAGR of
7.3% from 2021 to 2027.

- Increased market potential with the use of social media

- Organic and natural products have become more well-known..

Threats

- Industry is saturated and there is an intense competition.

 - A downturn in the economy might have an impact on sales.

- Competition comes from both major big companies and niche brands.

Target Market

The company segments the market according to:

 Age, Skin Types and Income

Primary targets

 Young Professionals, women and men, between ages 18 to 39, middle or

working class

 Have sufficient income and power to purchase Hydratic Co. products

 They are the critical age range wherein they care about their appearance
therefore are more conscious on how they look.

 Problematic skin types such as acne-prone skin and sensitive skin.

 Customers who are into maintaining and improving skin conditions (ages from
40-59)

 For example, Anti-Aging Solutions products

 Are mostly health conscious and are practical of what they use. They
prefer natural and organic skin care products which fit well with our
product offerings.

Promotional Strategy:

Advertising our campaign- “Hydratic: Confidence in every touch”

 - Convey our message “ Feel confident as we help you enhance your skin and
define your beauty”

- Collaborate with social media influencers, well-known celebrities promoting

beauty and confidence.

- Build connection in gaining customer’s trust

o Inform customers that behind Hydratic products are well-educated

consultants and is approved by professionals

- Delivering marketing message through Instagram, Facebook Twitter and other

social media sites.

- Creating Online Events (Live Broadcasts and Interactive Campaigns)

- Product Placements on Entertainment contents.

Hydratic Co. Social Media

Instagram

 Promote newly launched products

 Let customers know what to look forward to

 Promote Brand Campaigns

Twitter

 Promote new products

 Promote special offers, discounts, giveaways and events

 Connect and Interact with customers

Marketing Plan Timetable

 Target Date Action Step

Q1 Create advertising and promotional

contents with brand ambassadors,
influencers, (ex. Youtube contents, Video
Advertisment)

Q2 Launch the Promotional Campaign

Q3 Evaluate the public's reaction to new

marketing initiatives

Q4 Determine the results of marketing Efforts

(Sales Performance)

Budget
EXPECTED CAPITAL: 10,464,500

MARK-UP: 30%

Prices of products:

Cleanser – 250

Moisturizer-250

Toner- 250

Serum- 299

Sunscreen- 399

Day and Night Anti-aging cream- 399

EXPECTED NO. OF CUSTOMERS: 10,000

Profit would be come from:

 Sold Hydratic Co. products to customers (buyers)

Expected Total Revenue: P18,470,000