Event Management

AIZA ARIF (25)

ZAINAB ALI KHAN (29)
 What is event management?
• A process of analyzing, planning, marketing, producing and evaluating an
event.
• A way of promoting product, service or idea.
• Powerful tool to launch or market a product or service efficiently and
effectively.
 PR EVENT
• A PR event is meant to showcase a company, client, product, or service to
the general public.
 THINGS TO DO BEFORE ARRANGING
EVENT
1. Market research for PR event planning
• Market research
• Market analysis
• Competitors analysis
2. Swot analysis
3. Report analysis
 EVENT PLANNING
We will plan PR event by following the 5 W’s Concept of event planning. It
will include all the important details required.
• WHY
• WHAT
• WHEN
• WHERE
• WHO
 MEANS OF PROMOTIONS FOR AN PR
EVENT
• Traditional Public Relations Tactics
• Content Creation Strategy
• Social Media Strategy
• Influencer Marketing
• Craft messages for other communication channel
• Invite the media to your PR event (most important)
 POST EVENT THINGS TO DO
• Track your event pr efforts
• Back up plans
• Evaluate the results
• Feedback from your clients & audience