Professional Academy of the Philippines
N. Bacalso Highway, South Poblacion, City of Naga, Cebu
“Your Future…Our Promise.”
I. Proposed Business Title
II. Brief Introduction of the
Business/Market Proposal
III. Goals and Objectives
CONCEPT PAPER
GLASS SKIN AND WELLNES
GLASS SKIN AND WELLNESS
“Fresh Formula Glass Series”
In this modern world, there are so many beauty and health
products exist to cater the needs and wants of customers. Some
customers would want to have a fairer and lighter skin and some
would want to have a slimmer and thinner body. Everyone has
their own definition of beauty and how they want to present
themselves to others. This business proposal we have, would like
to cater the needs of our costumer in taking care of their self
especially with their skin. We have seen most of the costumer is
looking for all in one product. Which could provide them a hassle
free from roaming around the market to purchase all things
needed for their skin solution. This product offers the total
package of skin protection that no one ever did before. A product
would satisfy the need of the costumer. Which is good for all types
of skin. In just one set they will now experience a skin that glow
and shine like a glass for a life time. We develop a new type of
technology made from natural ingredients and healthy for the
skin. Aside from that, our business desire is to serve and value our
costumer with the utmost of their convenience. Even in this
challenging times our product also aims to help all the consumer in
maintaining the health of their skin in spite of this global crisis. By
providing them an affordable and price friendly skin care product.
And above all, we create employment, employment for those
people who seeks job. This is their opportunity to join us in our
company in delivering and providing the consumer with a healthy
skin care protection.
GOALS:
1. Costumer care
2. increase profit margin
3. A budget friendly product
 4. Provide good quality and services
5. Creates employment
6. Good customer service

OBJECTIVES :

Within the span of five years the company are expected to:
a. Protect the health of our skin using our beauty health care
product in this time of pandemic
b. Generate higher profit through sales
c. Offer products and services that are priced appropriately for our
costumer/reseller
d. provide our costumer with a variety of brand of our products
e. Expand our business to create more job to those who are
unemployed
f. Conduct training program to improve employee skills

IV. Initial Problem Statement This time of global pandemic crisis there is a price hike of all the
products and it affects all the customer. It cause problem to all the
consumer where some of them hard to spend money. Limited
budget due to out of employment. They are stopped to work in
order to prevent from contaminating and spreading of the virus.
So, no work no money. The tendency consumer attend less in
taking care of their skin. That causes skin problems. We have
created this product coz we have observed some of the consumers
suffering from malnutrition due to global crisis and limited sources
which affects the health of our skin. A product which helps and
protect our skin cause from damage. It helps the skin stay in good
condition, We’re shedding skin cells throughout the day, so it’s
important to keep our skin healthy glowing and in good condition.
As our age, the skin’s cells turn over more slowly, make it look
duller and less radiant. Using a quality skin care product can help
remove dead skin cells so our body will replace them with newer,
more youthful cells. Prevention is easier than correction,
preventing skin problems is easier and less costly than trying to fix
them in the future. When your skin looks better, you’ll feel better
about yourself and have more self-confidence. Wearing healthy
glowing, more radiant and glass skin.

V. Target Market Our business and products aims to assist the total skin care
protection of the following:
Ages 15 to 40 yrs old
Both male and female
Dermatologist
Beauty experts
Beauty salon
Married couple
Ladies and gentlemen
Especially living in this tropical country. Will also provide
advertisement and promotion through social media, flyers,
magazines and newspaper. Which contains all of the information,
guides, steps and recommendations of the product.
VI. Significance of the Proposal This proposal is important for us as the BSHM students to be
prepared in creating our own business in the real world. This study
honed us and develop our skills in decision making in investing a
business. On how we deal and transact our business to our
customers. Give us an Idea in marketing. This is also important coz
it demonstrate our abilities and capabilities on how we will
manage a certain business in the future. This is our training ground
for us to be knowledgeable and informative about business. As we
go along the way we will know the different strategies and
techniques that might help us in creating our own business
venture. This is beneficial for us since it will serve as our guide and
for the next BSHM students. As for our business product proposal,
we can provide the needs of our customer even in this trying
times. Where they can still manage to take care or beautify their
self in an affordable price. We can give and cater a good service
needed by our costumer that satisfies their expectation.

VII. Recommendations To ensure that student will be provided with Seminars and
Training workshop that are beneficial in their field of
specialization. To practice using the appropriate equipment and
work facilities. Using of natural and organic ingredients in having
this kind of business. Creativity and uniqueness in promoting the
products. And create more employment.