MOREH ACADEMY

The Science and Business Oriented School for Excellence,

Globally Competitive and Innovative Programs, Lot 31 Block52
Purok 2 Bonifacio Ave. Ricahuerta St. Upper Bicutan TaguigCity.

FEASIBILITY
STUDY
In partial fulfillment of the requirements of the subject Business Finance

Puritaine
Submitted By:

Rafael, Catherine O.

Esguerra, Jasmine P.

Ramos, Alyssa Cecilia S.

Baginda, Gimalyn V.

Almarez, Mark

Submitted To:

Mr. Oliver C. Agnes

October 21, 2019

1st Semester
 I. INTRODUCTION

Feasibility is to understand thoroughly all aspects of a project and concept or plan. To

become aware of any potential problems that could occur while implementing the project.

Feasibility studies are important to business development. They can allow a business to

address where and how it will operate. They can also identify potential obstacles that may

impede its operations and recognize the amount of funding it will need to get the business

up and running. Feasibility studies aim for marketing strategies that could help convince

investors or banks that investing in a particular project or business is a wise choice. When

doing a feasibility study, it’s always good to have a contingency plan that you also test to

make sure it’s a viable alternative in case the first plan fails.

According to Christian Surber (2015), Patients in acute and long term care settings

receive daily routine skin care, including washing, bathing, and showering, often followed by

application of lotions, creams, and/or ointments. These personal hygiene and skin care

activities are integral parts of nursing practice, but little is known about their benefits are

clinical efficacy. The aims of these articles were to summarize the empirical evidence

supporting basic skin care procedures and interventions and to develop a clinical algorithm

for basic skin care. The target groups for the algorithm are people that are conscious about

their skin with intact or pre- clinical damage skin in care settings. The goal of the skin care

algorithm is a first attempt to provide guidance for the people to improve basic skin care.

Skin care product use it has been found that skin care product users are positively

related to self and health consciousness. Consumers also value their state of emotion and

physical well-being. In terms of skin care products, it is one of many factors influenced to
maintain one’s need for care of general appearance (Yeon and Chung, 2011). According to a

pharmaceutical journal by Niha Naveed, on average women use 12 skin care products daily

and men use 6. Additionally, in relation to ethnic and skin care products, according to U.S.

Census Bureau, people classified in larger ethnic groups such as African American, Hispanics,

and Asians tend to spend more on personal care products (Oresajo and Pillai, 2007). This

following literature review will attempt to support the hypotheses on three variables that

may be related to skin care product use: normative influence, health consciousness, and

self- esteem.

People nowadays, became conscious about how they look and about their skin because

of the judgmental society that you should have clear skin not having acnes, pimples and

more. Because of that they are losing confidence, shy to socialize without any incentives

that make their faces look fresh because they are afraid to be judge.

We decided to open a business that people will surely like, especially the girls who are

commonly well known in taking care in their own skin. We come up to this idea to sell skin

care products because it is contemporary issue in our society that continues to generate

even in future. Our business aims to achieve the best version skin care product so people

with problems in their personal skin can be freshen and have confidence to chin up and let

everybody see their faces with the help of our products.

 II. BUSINESS NAME AND ITS LOGO

A. BUSINESS NAME

We decided to name our business Puritaine because it comes from the word ‘purity’

that can define our product which mean state or quality of being pure. No bad chemicals

that can affect your skin or damage it, where vary skin are allowed to use. While ‘aine’

means own that we signify yourself as your own beauty to bloom.

B. BUSINESS LOGO

We made this logo related to our business name where if you see our logo is just simple

but attractive we want to have a simple logo but elegant. We decided to use color aqua

blue, because it is neat and it can be connected in pure beauty of men and women. Our

business logo has two faces with the color of white and blue that signifies cleanliness and

freshness.
C. PRODUCT

PRODUCT PRICE

LOTION P255.00

FACE MASK P45.00

SOAP P55.00

TONER P90.00

SUNBLOCK P189.00

FACIAL WASH P95.00

CLEANSER P45.00

NOSE PACK P18.00

WHITENING CREAM P88.00

MOISTURIZING CREAM P150.00

 III. MARKET PLAN

Description of the Industry

According to “GCC Skin Care Market by product type, By type, by distribution

channel, by country, competition forecast and opportunities, 2023” skin care market is

projected to reach 1.7 billion by 2023, on account of rising working-class women population

base and growing demand from young population across the region. Moreover, rising

awareness among people regarding different skin care products available in the market

along with their benefits is boosting the sales skin care products in GCC countries.

Additionally, use of skin care products among men is also increasing, which is further

anticipated to fuel growth in GCC skin care market in the coming years. But just how

sustainable is the remarkable growth? According to some exports, the category won’t be

slowing down any time soon as long as brands remain committed to evolution, both in

terms of their product and their marketing. The skin care market is becoming increasingly

fragmented and crowded.

 Current Market

Consumers are increasingly focusing on protecting their skin with preventative skin

care products as exposure to harmful or different environment. Our business Puritaine is

specialized in selling skin care product. We sell a product such as; lotion, facemask, soap,

toner, sun block, facial wash, cleanser, nose pack, whitening cream and moisturizing cream.

Most consumers have different perception about different brands. They are drawn to

specific product, features and benefit provided by different brands. Puritaine skin care

products enhance the appearance of the consumers skin it is a professional treatments that

is better than the traditional skincare products. This business includes, traditional skin care

user who are conscious about product composition.

TABLE 1: Puritaine target includes the skin health conscious, social responsible, teens

and adults.

TARGET SEGMENTED CUSTOMER NEED

- Avoid harmful chemicals and additives

Skin Health Conscious - Desire to have a healthier skin.

- Support causes that help solve world’s social

Socially Conscious problems

- Prevent skin problem during puberty.

Teens - Try applying to have a blooming/ healthy skin

- Fight skin problems like aging

Adults - Daily use to have a healthy skin.

In this table it state here who is the following people target by the Puritaine skin care and

what are their different needs based on their different situation in skin.
 The Anticipated Future Market Potential

FIGURE 1: Skincare Market Trends

FIGURE 2: Statistics Industry of a skin care

FIGURE 3: Prediction skin care products Industry

 Skin care products are really emerging as you can see based on the showing trends, statistics

and projections that are attached. So we hope and expecting that our business Puritaine will be

doing that record as well. Puritaine can be also one of the popular and highly recommended

products to use globally.

Based on the following figure;

In figure 1 it shows here the example of skin care market trends, the tendency financial

market of skin care. It describes here the upward and downward market trends, respectively

that can used to describe as a whole or sector.

In figure 2 it a statistics industry of a skin care a graph where it shows statistics of frequency,

so more important categories are emphasized.

In the last diagram which is the figure 3 shows the data categories of bar graph that bars

with heights or lengths proportional to the values that they represent each year.
Competition

The skin care industry has continued to record a significant strong growth over the

years and emerged as one of the industries holding the highest potential for further

development and growth. The increased awareness has rapidly boosted the skin care

industries worldwide. Due to increase in the demand of the skin care products has resulted

to increase in the global competition.

In business industry we know that we have different competitors that sell the same

as well as our products. If our business Puritaine is planning to emerge, we will identify our

competitors in business, especially if there’s a similar business in the same geographic area.

We will always make a note so that we can know our strength and weaknesses against them

not only the strength and weaknesses but embrace the SWOT analysis. Our business should

be very innovative and creative in providing unique quality products in the market to earn

an advantage over the competitors. If we want to remain in the stiff competition, our

business needs to upgrade our strategy to remain productive in the business. We will ensure

that our products are healthy, and can be trusted to use in your skin and do not have side

effects to different type of skin to the consumers also we will used a unique and attractive

type of cover in our product such as; sticker labeling, bottles or container to be used so

consumers will be attracted to use and buy. We will provide good quality, good relationship

to costumer and the product is also affordable and reliable that fits for their budget.
Potential Buyers or Customers

There are a number of ways a company can find its first customers or find more

buyers. The methods are the same if you are a one-man business or a medium-sized

business with dedicated sales professionals.

Cold Calling - This is where a salesperson or business owner is calling a

potential customer and giving them a sales pitch without them expecting it. The success of

this type of method is all down to the list of potential customers. Many companies offer lists

of certain types of consumers or businesses that can be purchased. The lists are created by

selecting certain parameters such as location, business type, yearly income, the size of

business, or one of many hundreds of parameters. The more specific the list the better the

chance that someone on this list will listen to the complete sales pitch. It is not a sale but a

lead.

Advertising - Studies have shown that companies will spend between three and five percent

of their sales revenue on advertising. This is hard for new businesses that have no sales

revenue, but targeted advertising can produce goods sales leads.

Collaboration - Working with other businesses can produce better results. By working with

another company which is not competing with your directly but looking for similar types

of customers then a collaboration could stimulate more sales leads.

Networking - One step away from cold calling, is finding potential leads from people that a

business owner has some tie to. This could be through a local chamber of commerce, trade

shows, trade organizations, previous employers and vendors, or any number of people and

organizations where there is some connection.

 IV. LOGISTICS

Labor

The person who’s leading to run the business is the owner and employees that

needed to run in the business that might to employ as the business grows are the manager

next is financial manager, the superior and lastly the accountant , plus our market has a 6

employees such as 2 cashier that will handle for the payment of the products that costumer

will buy, 2 sales lady that assisting and entertaining the customer for what they needs, 1

guard that will secure the security and 1 janitor that maintain the cleanliness of the store.

They are the workers will deal to operate our business.

Transportations

Our industry is located in the province of Laguna and the Place of our market is

located in McKinley Hill which is in Taguig City. The possible time to deliver the shipping is

approximately at 2 hours with the use of our delivery truck. Before we deliver the products

we ensure that every item are counted and listed by how many products we ship in every

transaction.

Location of Business

The business store location for the Puritaine will be at McKinley Hill Grand Canal. The

customer from Sucat can go to our business market by the transportations of train, bus, taxi,

and car, but they can also travel from Sucat to McKinley with a combination of trains and

buses, which takes around 58 minutes. In Paranaque to McKinley they arrived around at 32

minutes 13.2 km.

 There are ways to go in our store from Makati City to Mckinley by using of bus, taxi

and by walking. We recommend taking the bus from Mckinley road to 7 th avenue/ McKinley

pkwy intersection, and then after taking the bus from 7th avenue/ McKinley pkwy

intersection, Taguig to Lawton Ave. Taguig which is the cheapest option and takes around

26 minutes.

Materials (materials that we will use in our market consist of the following)

Glass wall – Typically used in every market, so people can easily see our products without

entering the s tore immediately.

Tiles Floor – Offer resistance to wear and tear due to human movement. It is also water

resistant thus provide protection against spillage. Floor tiles are also available in different

design, pattern and textures to create an attractive look for our store.

Glass Rack – Commonly used in every store because it is a proper ways to arrange the

product according to its items.

Light Blue and White Paint - We choose this color because it defines the trust, honesty,

wisdom, confidence, intelligence. It symbolize the color of our logo which it can defines the

freshness and cleanliness.

Air-con –It is more useful to remove heat and moisture from the interior of an occupied

space also to improve indoor air quality and create a much healthier atmosphere for the

occupants and customer.

Paper Bag – We used paper bag not plastic because it is reusable, bio-degradable,

recyclable, environment friendly, inexpensive and practical to use of the customers.

 STRATEGIES AND IMPLEMENTATIONS

1. Give Discounts

Marking discounted days for certain items is a marketing strategy. For example,

offering reduced skin care products price sometimes depends on the sale. Make sure

that the community is aware of your discounts by placing the information on a sign

or banner outside your business.

2. Product Giveaways and Samples

Product giveaways and allowing potential customers to sample a product are

methods used often by business to introduce new products of skin care. Many of

these companies sponsor in-store promotions, giving away product samples to

entice the buying public into trying new products.

3. Point-of-Sale Promotion and End-Cap Marketing

Point-of-sale and end-cap marketing are ways of selling product and promoting

items in stores. The idea behind this promotional strategy is convenience and

impulse. The end cap, which sits at the end of aisles in grocery stores, features

products a store wants to promote or move quickly. This product is positioned so it is

easily accessible to the customer.

4. Customer Referral Incentive Program

This is a way to encourage current customers to refer new customers to a store.

Long-term customers will referto 10 individuals that will bring to the store and in

return will receive a stamp that gives them the ability to be picked and receive a

product that ranges from 50-60 pesos.

 MARKETING SALES STRATEGY

The Puritaine skin care products will market so we can able to gather many consumers to

buy our products. The business will use the following strategy.

1. Advertising – It a effective tool to market your products you can use Online, media and

other strategies to advertise your product where it can able to reach a lot customer to

know the products you are selling.

2. Sight – visual cues can be some of the first clues customers get about what they should

expect from a store. Everything from color and designs to lighting can impact the way a

store is perceived.

3. Sound – choosing the right audio environment can make a big difference in store

experience. Music can set the tone of a store and help drive sales.

4. Promotional strategies – great promotion strategies is vital to grow a business. Market

strategies, this will be a strong set of promotional strategies can help position your company

in a favorable light, while opening the doors for future communication. Examples: contests,

giveaways, samples and promotional gifts.

5. Word of mouth – It is also a fast way to generate and to easily know the products by

spreading.
V. Financial Resources
FINANCIAL PLAN

Furnitures

ITEMS QUANTITY PRICE TOTAL

Glass Rack (Big) 2 pcs. P6,000 P12,000

Wooden Rack 4 pcs. P6,500 P26,000

Fluorescent 6 pcs. P1,320 P7,920

Shopping Basket 50 pcs P199 P9,950

Paper Bags 5,000 pcs P0.76 P3,800

(Small & Big)
Glass Door 2 pcs. P15,000 P30,000

Chairs 3 pcs. P1,800 P5,400

Tables 2 pcs. P9,000 P18,000

Faucet 2 pcs P400 P800

Sink 1 pc P1,700 P1,700

Bowl 1 pc P9,800 P9,800

Bidet 1 pc P350 P350

Mop with bucket 1 pc P500 P500

TOTAL 5,075 P52,569.76 P126,220

 Equipment

ITEMS QUANTITY PRICE TOTAL

Air Conditioner 2 pcs. P80,000 P160,000

Cash Register 2 pcs. P12,000 P24,000

Machine

TOTAL 4pcs. P92,000 P184,000

Store Supplies

ITEMS QUANTITY PRICE TOTAL

Printed Pictures 2 pc. P350 P700

Store Logo 1 pc. P1,500 P1,500

Receipt 5 pads P50 P250

TOTAL 8pcs P1,900 P2,450

Fixed Bills

ITEMS QUANTITY PRICE TOTAL

Rent 1 month P35,000 P35,000

Electricity 1 month P15,000 P15,000

Water 1 month P10,000 P10,000

Internet 1 month P2,500 P2,500

Maintenance 1 month P2,500 P2,500

TOTAL 5 months P65,000 P65,000

 FINANCIAL STATEMENT

1. Initial Capital Requirements

Partners Ratio Invested Amount

Catherine Rafael
(Owner) 45% P495,000

Alyssa Cecilia Ramos

(Financial Manager) 36% P396,000

Jasmine Esguerra
(Accountant) 19% P209,000

TOTAL 100% P1,100,000

2. Utilities Expense

Description Monthly Yearly

Rent P35,000 P420,000

Electricity P15,000 P180,000

Water P10,000 P120,000

Internet P2,500 P30,000

Maintenance P2,500 P30,000

TOTAL P80,000 P780,000

3. Store Supplies

Stationery Monthly Yearly

Printed Pictures P700 P8,400

Store Logo P1,500 P18,000

Receipt P250 P3,000

TOTAL P2,450 P29,400

 4. Inventories

INVENTORIES UNIT PRICE UNIT QUANTITY UNIT AMOUNT UNIT AMOUNT

(MONTHLY) (YEARLY)
Lotion P15,000 10 gallons P150,000 P1,800,000
(25 liters)
Face Mask P32 500 pieces P16,000 P192,000

Soap P45 500 pieces P22,500 P270,000

Toner P75 500 pieces P37,500 P450,000

Sunblock P160 500 pieces P80,000 P960,000

Facial Wash P80 500 pieces P40,000 P480,000

Cleanser P30 500 pieces P15,000 P180,000

Nose Pack P15 500 pieces P7,500 P90,000

Whitening P79 500 pieces P39,500 P474,000

Cream
Moisturizing P130 500 pieces P65,000 P780,000
Cream
TOTAL P15,646 5,010 pieces P323,000 P5,676,000

5. Taxes and License (PER YEAR)

Amount

Barangay’s Permit P1,000

Sanitary Permit P90

Bureau of Internal Revenue P500

Fire Safety Permit P50,000

TOTAL P51,590
6. Salaries and Wages
Worker # of personnel Daily Rate Monthly Rate Yearly Rate

Financial 1 P1,394 P41,831 P501,972

Manager

Accountant 1 P1,575 P47,269 P567,228

Supervisor 1 P1,350 P40,500 P486,000

Manager 1 P1,213 P36,395 P436,740

Saleslady 2 P600 P18,000 P216,000

Cashier 2 P600 P18,000 P216,000

Guard 1 P550 P16,500 P198,000

Janitor 1 P550 P16,500 P198,000

TOTAL 10 P7,832 P234,995 P2,819,940

7. Depreciation
ITEM COST ESTIMATED USEFUL 2025
LIFE

Furniture P126,220 5 years P25,244

Equipment P184,000 5 years P36,800

TOTAL P310,220 10 years P62,044

Projected Sales

1 2 3 4 TOTAL

Lotion P11,985 P18,360 P26,010 P28,560 P84,915

Face Mask P3,330 P4,455 P5,805 P6,615 P20,205

Soap P4,730 P6,105 P6,380 P7,095 P24,310

Toner P3,420 P5,220 P7,470 P8,190 P24,300

Sun block P11,151 P15,498 P21,168 P24,003 P71,820

Facial Wash P8,740 P11,400 P14,400 P15,675 P50,255

Cleanser P2,475 P3,600 P4,950 P5,490 P16,515

Nose Pack P936 P1,476 P2,016 P2,376 P6,804

Whitening P8,536 P11,352 P14,432 P16,280 P50,600

Cream

Moisturizing P13,200 P16,950 P21,450 P22,800 P74,400

Cream

TOTAL P68,503 P94,416 P124,121 P137,084 P424,124

KEY PERSONNEL

Owners: Are responsible for the daily operations of a restaurant as well as its overall

direction, profitability, and reputation.

Financial Manager: Typical duties include reviewing financial reports, monitoring accounts,

and preparing activity reports and financial forecasts. They also investigate ways to improve

profitability, and analyze markets for business opportunities, such as expansion, mergers or

acquisitions.

Accountant: Provides financial information to management by researching and analyzing

accounting data; preparing reports. Finance managers supervise all financial aspects of a

business over a long period of time, while accountants focus on managing financial records

and taxes.

Supervisor: Is responsible for coaching, resolving issues and serving as a link subordinates

and upper management, they will be a competent individual.

Manager: To ensure the daily functioning of a department or group employees. Staffing:

most employers expect their managers to hire, interview and train new employees.
VI. Organizational Managements

JASMINE P. ESGUERRA

Accountant

GIMALYN V. BAGINDA

Manager
 VII. CONCLUSIONS

We vision our company as a successful business by the following reasons. First we

will build a better product and provide faster. Second having a good design/look of the

products and the place is also good in business to attract customer. Today, designs are the

most innovative that can approach customer. Third many of the companies rely on

invision to leverage the power of design and bring the best products to market in short

build better products to be sold in markets. Last is it will not improve their work if there’s

no collaboration they should work better together, by this visions it can help to build a

successful; business and by the used of it we can experience the top benefits such as

increased customer satisfaction, increased product usage, improved competitive

advantage to others, and Increased Revenue. It is an exciting vision of business that thrive

the future to see our business succeed.