Brand Profile

Freshly Made Products & Healthy Ingredients

Since 2011
Take a journey
Back in time
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1. Brand Introduction
2. Product Introduction
3. Shops & Partners
4. Overseas Sales
5. Certifications
6. Media Exposure (Domestic / Overseas)
7. Vision
8. Contact Information
01 BENTON STORY
‘Benton’ is inspired by and named after the movie ‘ The Curious Case of Benjamin Button’.
It may just be a fictional movie, but wouldn’t most people desire to be young again?
BRAND INTRODUCTION Benton desires to restore your skin back to its original, youthful condition as well
with healthy skin care cosmetics.

CGMP & ISO Certified Manufacturing Facilities Benton Warehouse

CGMP (Cosmetic Good Manufacturing Practices) are practices in Directly operated logistics center capable of warehousing for both
compliance with ISO standards to assure the supply and manufacture of
high quality cosmetics. It is a very strict standard to follow and maintain. domestic / overseas B2B / B2C
As of April 2018, out of 2,200 cosmetics manufacturing companies, only
about 7% (about 160 companies) acquired the CGMP certificate. Benton
products are manufactured in the facilities that are compliant with the
intricate CGMP or ISO quality managing standards.
01
BENTON INTRO
2011 Jun - Benton established
Aug – Snail Bee High Content Essence & Mask Pack
launched
Nov - Aloe BHA Skin Toner launched
2012 Mar - Ranked No.1 in Gmarket blemish care category
Jun – Aloe Propolis Soothing Gel launched
2013 Jan - Ranked No. 1 in Gmarket skin concerns care
category
May - Snail Bee High Content Steam Cream launched
2014 Jan - Snail Bee High Content Skin & Lotion launched
May - Contracted sole distributorship in Vietnam
Aug - Ranked No.1 in Gmarket essence category
Nov - Benton Honest Cleansing Foam launched
2015 Jun – Exclusive distributorship in Vietnam
Jul – Exclusive distributorship
in Kazakhstan & Lithuania
Aug - Benton official website open
Sep - Exclusive distributorship in Ukraine
Oct - Benton Honest TT Mist launched
BENTON
HISTORY
2016 Apr - Fermentation Line launched
Jul – In KCON 2016 LA Beauty Section
Aug - PETA Cruelty Free certified,
Beauty Without Bunnies Mark
Aug - Benton Global website open
Oct – Benton Shea Butter & Coconut Hand
Cream launched
Nov – Benton Inc. established
2017 May – Cacao Moist & Mild Cream launched
Jun – Papaya-D Sun Cream launched
Jul – Papaya-S Sun Cream launched
Oct - Dear My Best Friend Bar launched
2018 Feb – Benton Tea Tree Cleansing Water launched
Mar – Cacao Moist & Mild Toner launched
Apr – Cacao Moist & Mild Serum launched
Jun – Aloe Soothing Mask Pack launched
Jul - Snail Bee Ultimate Serum launched
Aug – Goodbye Redness Centella Mask Pack launched
Renewed Benton Tea Tree Mist launched
(Benton Honest TT Mist discontinued)
 02 MAIN
PRODUCT INTRO
PRODUCTS

Snail Bee High Content Essence
Dermatologically Tested
Potent Combination of Snail Secretion
& Bee Venom
Brightening & Aging care
Suitable for dehydrated & uneven skin
Slightly acidic
Aloe BHA Skin Toner
No. 5 in HwaHae Beauty Awards
Contains 0.5% BHA
Blackhead care / Mildly exfoliating
Hydrating / Nourishing
Soothing / Slightly acidic
Designed for daily use
Aloe Propolis Soothing Gel
Aloe Vera Water / Aloe Vera Juice
Contains Aloe Vera Extract /
Propolis
Soothing / Suitable for acne-prone
skin
Hydrating / Slightly acidic
Fermentation Eye Cream
B-Label 2018 Top 5 Eye Cream
Contains Galatomyces Ferment Filtrate
/ Bifida Ferment Lysate
Protects delicate eye area /
Brightening & Aging care around eyes
Wrinkle Care
Shea Butter and Coconut Hand Cream
B-Label 2018 Top 5 Hand Cream
Contains 20% Shea Butter, 3% Coconut Oil
Smooth texture without tackiness
Prolonged Moisture / Aging care for hands /
Natural Coconut Oil scent
Wrinkle Care
02 ALL
PRODUCT INTRO PRODUCTS
Dermatologically Tested

Snail Line

Snail Bee High Content Snail Bee High Content Snail Bee High Content Snail Bee High Content Snail Bee High Content Snail Bee Ultimate Serum
Skin Lotion Essence Steam Cream Mask Pack

Aloe Line Fermentation Line Tea Tree Line

Aloe BHA Skin Aloe Propolis Aloe Soothing Fermentation Essence Fermentation Eye Cream Benton Tea Tree Benton Tea Tree
Toner Soothing Gel Mask Pack Cleansing Water Mist
02 ALL
PRODUCT INTRO PRODUCTS
Dermatologically Tested

Cacao Line Hand Cream

Cacao Moist and Mild Toner Cacao Moist and Mild Serum Cacao Moist and Mild Cream Shea Butter and Coconut Hand Cream

Sun Cream Soap Cleansing Foam Mask Pack

Papaya-D Sun Cream Papaya-S Sun Cream Dear My Best Friend Bar
Honest Cleansing Foam Goodbye Redness Centella
SPF 38 / PA+++ SPF 50+ /PA++++
Mask Pack
 03 DOMESTIC
SHOPS & PARTNERS

OFFLINE

ONLINE

Offline Stores
Olive Young / Shinsegae Chicor / Lotte La Cosmetique
/ ALand / Pierrot Shopping (Coex) / Happy Department Store
04 GLOBAL
OVERSEAS SALES Exporting to over 40 countries as of September, 2018
Exclusive distribution in 6 countries
Europe
Spain Germany
France Sweden
Ukraine Norway
Finland Poland,
Georgia Lithuania
Latvia Estonia
Turkey Czech
Russia Denmark
Israel Italy
United Kingdom

Available in over 500 Offline

Stores
ASIA
Viet
et Nam
Nam
Kazakhstan
Malaysia
Indonesia
America Japan
U.S.A Singapore
Canada Bangladesh
Guatemala Brazil Philippines
UAE
Urumchi(China)

Oceania
Australia
 04 GLOBAL
OVERSEAS SALES

OFFLINE

ONLINE

Offline Stores Overseas

Denmark Magasine Dept. Store 4 branches / Australia (Sydney) BONNIK
MiiN Cosmetics in Barcelona, Spain and in Munich, Germany
Hebe – The Biggest Beauty Chain in Poland (curated in140 stores)
DRUNI – Spanish Beauty Chain / ...Le drugstore Parisien, France
La Rinascente Dept. Store, Milano Italy, etc.
05 EU COMPLIANCE
CERTIFICATIONS

CPNP (Cosmetic Products Notification Portal) is the online notification system made mandatory by the EU Cosmetics Regulation No1223/2009
as of July 11th, 2013. Any cosmetic product must be notified on CPNP before being placed on the EU market.
The CPNP notification requires a series of tests : microbial test, stability test, safety test, packaging compatibility test.
Due to its rigid process, many cosmetic companies have not completed the CPNP notification.
Benton products are successfully notified on CPNP and lawfully sellable in the EU.
05
CERTIFICATIONS
Halal Certified (Kazakhstan)
Halal is the Arabic term meaning ‘permissible’. Halal
food or products are made by Islamic Law and fit to
be consumed by Muslims. Halal Certification is a
must to export to a Muslim country. Halal Certified
Beton products are safe and of high quality.
US FDA OTC Drug Registered
Aloe BHA Skin Toner : Anti-acne
Aloe Propolis Soothing Gel : Skin protectant
EU Compliance
As of July 2013, any cosmetic product must be
notified on CPNP before being placed on the EU
market by the EU Cosmetics Regulation
No1223/2009. Benton products are successfully
notified on CPNP and lawfully sellable in the EU.
CERTIFICATIONS
Ecocert Certified Natural Preservatives
Natural preservatives can be more irritating when
lacking the technology to make them. Benton uses
Ecocert certified natural preservatives which are not
only effective in skin care but also comfortable on
the skin.
USDA ORGANIC
Benton’s Shea Butter and Coconut Hand Cream
contains organic coconut oil certified by the United
States Department of Agriculture.
PETA (People for the Ethical Treatment of Animals)
Authorized to use “Beauty Without Bunnies” mark,
Benton is a cruelty-free company against animal
testing.
06 DOMESTIC
MEDIA EXPOSURE

1TV ‘Smart Consumer Reports’ ep.132

Benton’s successful export story was aired. Benton focuses on the
quality rather than expensive advertising, Therefore offering good | Online press
value products. Consumers’ rave reviews on SNS and word-of-mouth
enabled Benton to enter the global market.
 06 OVERSEAS
MEDIA EXPOSURE

| Overseas Magazines | LA Times

07 VISION
VISION

Average sales
in the year 2017 Annual Growth
5,000

58% 4,000 150%

150%
8% 3,000
7% 12% 200%
15%
2,000
250%
1,000 200%
200%
0
Americas Europe Domestic Asia Etc 11년 13년 14년 15년 16년 17년 18년

• Export makes up a large part of Benton’s total sales. Potential domestic growth is also inferred from the overseas growth.
• In 2018, Benton focuses on domestic marketing to increase domestic sales to up to 50% of total sales.
• Benton is enhancing the competitive edge in the world market through reputable registrations and certifications (EU Compliance, Halal Certification, FDA OTC).
• Benton has continued to increase sales overseas since 2013, which is appealing for potential domestic markets.
• Benton strives to enhance brand image and exposure through continuous brand marketing on social media.
 08 THANK YOU
BENTON COSMETIC

Contact Information

Foreign Business Team +82-70-4288-0369

Site www.bentoncosmetic.com
E-mail global@bentoncosmetic.info
Instagram @bentoncosmetic
Facebook Page @bentoncosmetic

1F, 8, Yeouidaebang-ro 24sa-gil, Dongjak-gu, Seoul,

Republic of Korea (Zip Code: 07055)
*3 minute-walk from Exit No.3, Sindaebang samgeori station,
(Subway Line No.7)
Take a journey
Back in time
With Benton
Take a journey back in time with Benton

Freshly made products and healthy ingredients

Copyright © Benton Inc. All rights reserved.