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 I. About Cocoon
1. History of brand formation
Nature Story is a small establishment making handmade products, after many efforts
to develop, the company officially established its headquarters in Tan Thoi Hiep
Ward, District 12, Ho Chi Minh City with the name Nature Story - the company
Vietnamese domestic natural cosmetics. In 2013, with the philosophy of "true
nature", the company successfully launched the cosmetic brand "Cocoon" which
specializes in providing beauty products made from 100% natural. It can be said that
Cocoon is a famous cosmetic brand from Vietnam with 100% pure products. With a
commitment to not using animal ingredients and not testing on animals, Cocoon is
the first Vietnamese brand to achieve the PETA global animal welfare organization's
zero-experience and vegan certification. In recent years, the name Cocoon has
suddenly gained attention in the domestic beauty market, not only because of the
beautifully renewed packaging but also because of the humanistic messages
portrayed day by day. more clearly. Notably in 2019 - 2020, Cocoon is honored to be
in the top "II natural cosmetic brands that users trust in Vietnam" with a unique
easy-to-remember slogan: "Vegan cosmetics for Vietnamese beauty", understanding
skin Vietnamese people and Vietnamese climate conditions, Cocoon has captured
an impressive image in the eyes of Vietnamese consumers.

2. Vision, mission, goals

Cocoon is like a "house" that is easy to cherish, and nurtures a sleeping worm so
that one day it will turn into a beautiful and muddy butterfly. Vietnamese people's
hair, helping them become more beautiful, perfect, and shining in their own way
Cocoon was born with a simple reason to beautify Vietnamese people from close
sources of raw materials. familiar.

- Vision: To beautify Vietnamese people from familiar and close sources of

ingredients. Creating a very strong fire for nature in Vietnam, we are a world
of extremely rich plants from fruits to herbs, they contain valuable nutrients
that are not only delicious to eat but also very good to take. on skin and hair.
Therefore, Cocoon researches and constantly produces 100% vegan
cosmetic products that keep all the nutrients of Vietnamese plants, safe, and

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 benign, do not use animal ingredients, and say no to testing. Animal name
test.

- Mission: Cocoon was born to give you healthy, youthful, and vibrant skin and
hair from simple and close ingredients that you eat every day. Cocoon has
always kept one mission in mind: applying the benefits of the food around us
combined with understanding science to create safe and effective cosmetic
products for everyone. The arduous journey to true beauty is not your own
task, Cocoon will accompany you on that journey. It's always been like that,
it's always been like that.

- Objective: To build an image of a pure cosmetic brand that comes from

Vietnam, making it easy for users to feel the Vietnamese soul in each product,
and at the same time affirming the beauty of Vietnam's nature, as well as the
quality of its products. The number of cosmetics coming from Vietnam's
nature compared to other countries in the world is not inferior.

II. Cocoon’s Dak Lak coffee body polish export to the Thailand market
1. Why’s Cocoon’s Dak Lak coffee body polish
- Cocoon is "the makeover of the Vietnamese brand"
Referring to Vietnamese cosmetics, most young people of the 9x and 10x
generations are bored. Because in their mind, there are images of poor-quality ice
cream sold in the market. This has "paved the way" for foreign cosmetics to come
closer to consumers. At the same time, that is also the reason why quality
Vietnamese cosmetic brands are "underdogs" right on the "home field".

However, about 3 years ago, Vietnamese brands really returned to their

"playground". We can mention Cocoon - one of the pure Vietnamese cosmetic
brands that make a lot of impressions with skincare believers. What Cocoon can do
is not only bring good quality products, beautiful designs but also profound values to
users.

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Each Cocoon product is a gift from the nature of Vietnam, specifically the lands such
as Thanh Hoa, Dak Lak, Gia Lai, and Tien Giang... Therefore, users can easily feel
the soul. Vietnam through the experience of scent, right in the first use.

- Cocoon - the first Vietnamese cosmetic to join Leaping Bunny

In Vietnam, Cocoon is one of the brands committed to not testing on animals and not
using animal-based materials. Those commitments were realized when Cocoon
officially became the first Vietnamese brand approved by Cruelty-Free International's
Leaping Bunny program.

Cocoon is also certified as "not tested on animals and vegan" by the global animal
rights organization PETA.

Cocoon is also certified "vegan" by The Vegan Society. With the sunflower symbol,
The Vegan Society is also one of the authentic certifiers for products that are free of
animal ingredients and not tested on animals.

- The demand for vegan and natural cosmetics is increasing

The growing popularity of plant-based products combined with the new vegan trend
drive Cocoon's market expansion: Consumers are increasingly favoring plant-based
alternatives, thereby driving market expansion. Vegan-based cosmetic
manufacturers trying to source ingredients from vegan ingredients will likely source
ingredients from Korea (yuzu citrus fruit), Australia (Kakadu plum), and Indonesia &
Malaysia (Rambutan). Our Cocoon takes advantage of locally available ingredients
such as Hung Yen turmeric, Dak Lak coffee, etc. Furthermore, the growing vegan
lifestyle across the country is expected to drive the demand for these products.
vegan cosmetics in the near future.

The implementation of the ban on animal-tested cosmetics is triggering consumers

towards vegan products: Animal testing is becoming a major concern of consumers
worldwide, especially in North American and European countries. While
animal-tested cosmetics are banned in Europe, an increasing number of US states
have considered bans on the import and distribution of these cosmetics over the
years. In this respect, Illinois, Nevada, and California are among the US states that
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have implemented bans on the import or sale of animal-tested cosmetics in 2020.
Additionally, many animal rights groups, including the Humane Society and
Cruelty-Free International, try to get more US states to implement such bans. From a
vegan cosmetic manufacturing standpoint, a ban on animal testing will positively
affect demand for products that are not tested on animals.

- Excellent product quality

➔ 100% pure coffee from Dak Lak: Superfine coffee beans gently exfoliate
without causing burning or irritation. Moreover, the caffeine in coffee beans is
a strong antioxidant, thereby helping to fade dark spots and lighten the skin
naturally.
➔ Tien Giang Cocoa Butter: Contains fatty acids, vitamin E, and vitamin B to
help nourish skin smooth and radiant, while strengthening the skin barrier…
➔ Tocopheryl Acetate: This is a type of vitamin E that moisturizes and retains
water for the skin.
➔ Glycine Soja Sterols: A fatty acid extracted from soybean oil that has the
ability to gently hydrate the skin to keep it soft and smooth.
➔ Glycerin: Softens and moisturizes the skin

In particular, the Cocoon exfoliant does not contain alcohol, does not contain
parabens, does not contain fragrance, so it is very benign and safe for sensitive skin.

Strictly vetted: The product is researched for 12 to 24 months before they go on the
market, and tested to pass microbiology, pH, and stability tests according to time,
temperature, and irritation (according to the standards of the Japanese DRC center
with a branch in Thailand) and must fully meet the regulations and circulation on the
market according to the regulations of the Ministry of Health Vietnam.

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 - Average price, suitable for all customer files
➔ Cocoon's Dak Lak coffee body polish product is at an average price, not too
high but not too low (125000 VND for 200ml of product), this price is
considered to be affordable, and suitable for all customer files.

2. Why do we choose to export to Thailand?

Thailand is a country in Southeast Asia. With an area of 513,120 square kilometers,
Thailand has more than 70 million people (in 2023). In 2022, the prestige cosmetic

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and fragrance market value in Thailand amounted to around 487 million U.S. dollars.
Thailand is the 18th largest cosmetic exporter in the world. Another advantage of
Thailand is that the tax rate on Thai imported products is not too high, or tax-free for
other countries in Southeast Asia (More details will be given in Part III). From the
above characteristics, it can be seen that Thailand is a potential market for Cocoon
to penetrate and develop.

➔ Thailand is a country that loves beauty, and people spend a lot on cosmetics,
so this is a potential market for Cocoon to develop.

Thai cosmetic market (in billion US dollars).

➔ Cocoon's Dak Lak coffee body polish product is at an average price, not too
high but not too low (about 183.62 Thai baht). So when entering the market
with a GDP of 7,631 USD/person/year (2022) - the 4th largest in Southeast
Asia, this product of Cocoon with such a price will be easily consumed.

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 ➔ Thais are increasingly favoring beauty products containing natural and vegan
ingredients. But Cocoon has this strength and always elevates its mission in
bringing users vegan products with gold certification from Leaping Bunny.

➔ The expected compound annual growth rate of Thailand's cosmetic market for
the next four years (CAGR 2023-2027) will be 10.1%, resulting in a projected
market volume of US$352.1 million by 2027. With such strong growth, this is
the opportunity for Cocoon to enter this market.

➔ Located in ASEAN countries, Cocoon will enjoy tax incentives as well as

easier export. Therefore, Cocoon's products will not be inflated too high, still
be kept at an average level for easy consumption.

➔ This industry caters to all genders, including men. Cocoon cosmetics can be
used by both men and women, so Cocoon will have both male and female
cosmetic markets in Thailand. (More details will be given in Part III)

However,
➔ Cocoon is still a relatively new brand, so it is not known by many foreign
consumers.
➔ Since Thailand is Cocoon's first foreign market, the company has no
experience in market penetration.

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 ➔ The scale of the enterprise is still small and the financial potential is not strong
enough.

➔ Thailand is the 18th largest cosmetic exporter in the world. So this is the
barrier for Cocoon to be able to sell well in such a large cosmetic export
market.

➔ Some major competitor brands such as L'Oreal S.A., are the top three
companies in Thailand's skincare sector. Therefore, Cocoon will have to
compete with many big global brands.

Thus, the Thai market is a large market with many opportunities as well as potential
for development. Especially with the growing cosmetics market, penetrating this
market is a breakthrough step for businesses. However, with the company's
strengths in standard product quality, the key difference in vegan cosmetics, as well
as abundant raw materials, and good relationships with suppliers and distributors.
Cocoon has the potential to succeed in this market.

3. Regional economic integration between Vietnam - Thailand and the

Impact of export tax on Cocoon’s Dak Lak coffee body polish (3307300)
Imported goods are usually subject to two types of taxes, namely import tax and
value-added tax (VAT). Import duties are calculated based on the import tax rate
multiplied by the CIF value of the goods (the price includes the value of the goods,
insurance, and freight charges). VAT will then be calculated based on the full CIF
value and import tax on the goods. The applicable VAT in Thailand is 7%. However,
with the general trade agreements between Vietnam and Thailand below, these
taxes are almost completely eliminated.

However, Cocoon still has to pay corporate income tax. Most types of business
activities in Thailand, including foreign entities operating in Thailand or earning
income from Thailand, whether these companies do business in Thailand Lan or not,
are subject to a corporate income tax rate adjusted based on the company's fixed
profits. The regular flat tax rate is 30%.

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 - ASEAN Trade in Goods Agreement (ATIGA)
ATIGA was signed in February 2009 and took effect on May 17, 2010, preceded by
the Agreement on Common Effective Preferential Tariffs (CEPT/AFTA) signed in
1992. ATIGA is ASEAN's first comprehensive agreement governing all intra-regional
trade in goods and was built on the basis of a combination of tariff
reduction/elimination commitments agreed in CEPT/AFTA.

Main features of ATIGA:

➔ In ATIGA, ASEAN countries give each other preferential treatment equivalent
to or more favorable than that granted to partner countries in the Free Trade
Agreements (FTAs) signed by ASEAN.
➔ In addition to tariff commitments, ATIGA also includes many other
commitments such as the elimination of non-tariff barriers, rules of origin,
trade facilitation, customs, standards and conformity, and sanitary measures.

Through ATIGA, Cocoon's Dak Lak coffee body polish products enjoy a preferential
tax rate of 0%.

- The ASEAN-Australia-New Zealand Free Trade Area (AANZFTA)

On February 27, 2009, ASEAN and Australia, and New Zealand signed the
Agreement establishing the ASEAN-Australia-New Zealand Free Trade Area
(AANZFTA). The Agreement entered into force on January 1, 2010.

This is the most comprehensive trade agreement that ASEAN has participated into
date, covering a wide range of commitments on goods and services (including
financial and telecommunications services), investment, e-commerce, movement of
natural persons, intellectual property, competition policy and economic cooperation.

This is also ASEAN's first inter-regional agreement and the first free trade agreement
that Australia and New Zealand have jointly negotiated.

Through the AANZFTA, Cocoon's Dak Lak coffee body polish products enjoy a
preferential tax rate of 0%.
- The ASEAN-China Free Trade Area (ACFTA)
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The Agreement was officially signed on November 29, 2004, in Laos. Adopting the
ACFTA Agreement will aim to strengthen closer economic ties in the 21st century. At
the same time, reduce trade barriers and improve economic linkages between
ASEAN countries and China.
Goals:
➔ Strengthen cooperation and expand economic, trade, and investment
between ASEAN countries and China.
➔ Actively promote free trade in goods and services. At the same time, creating
transparent and clear investment mechanisms among members
➔ Exploit new areas and establish more appropriate measures for close
economic cooperation
➔ Facilitating more effective economic integration of member countries and
creating bridges to help narrow the development gap between the
participants.

Through the preferential import tariff for the period of 2022-2027, Cocoon's Dak Lak
coffee body polish products enjoy a preferential tax rate of 0%.

- The ASEAN-Hong Kong Free Trade Area (AHKFTA)

Hong Kong and ASEAN kicked off negotiations for a Free Trade Agreement
(AHKFTA) and an Investment Agreement (AHKIA) in July 2014. After 10 rounds of
negotiations, on November 12, 2017, ASEAN and Hong Kong officially signed a Free
Trade Agreement (AHKFTA) and an Investment Agreement (AHKIA). The
Agreement entered into full force on February 12, 2021.
➔ This Agreement covers a comprehensive range of areas from trade in goods,
trade in services, investment, economic and technical cooperation, dispute
settlement instruments, and other related fields. The agreement is expected to
improve the rule of law, develop market opening and fair and equal treatment
in trade and investment, and bring more business, investment, and
cooperation opportunities between Hong Kong and ASEAN.

With this agreement, Cocoon products have to pay 20% tax, but from 2021, it has
been reduced to 0%

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 - The ASEAN-India Free Trade Agreement (AIFTA)
AIFTA Agreement was signed between ASEAN countries and India on August 13,
2009, in Thailand. The signing of the ASEAN-India Trade in Goods Agreement
paved the way for the formation of one of the largest Free Trade Agreements (FTAs)
in the world - a market of nearly 1.8 billion people with a total GDP of 2 billion. 0.8
trillion USD.
➔ ASEAN-India FTA sees tariff liberalization on more than 90% of products
traded between the two dynamic regions.
➔ Demonstrating the importance of special treatment, and increasing the
participation of ASEAN member countries in economic integration and
economic cooperation between ASEAN and India.
➔ Creating favorable conditions for business and trade activities between the
two sides, thereby exploiting the full potential of economic relations, and
enhancing regional resilience and integration.
Through the AIFTA, Cocoon's Dak Lak coffee body polish products enjoy a
preferential tax rate of 0%.

- The ASEAN-Japan Comprehensive Economic Partnership (AJCEP)

This is essentially the ASEAN-Japan Comprehensive Economic Partnership
Agreement, which was signed on April 3, 2008, and officially took effect on August
15, 2008. The main content of the AJCEP Agreement revolves around commitments
on trade, goods, and services, and comprehensive economic cooperation between
ASEAN and Japan. AJCEP is a comprehensive economic agreement on all fields of
goods, services, investment, and economic cooperation.

Main features of AJCEP:

➔ Trade in goods: Elimination or reduction of tariffs between Japan and ASEAN
Member States, safeguards, customs procedures
➔ Rules of origin: Certificate of origin of goods, issuance of certificates of origin.
➔ Sanitary and phytosanitary measures: Rights and obligations regarding
sanitary and phytosanitary measures
➔ Trade in services: National treatment, market access and transparency
➔ Investment: Fair treatment and full protection, prohibition of expropriation
without adequate compensation, dispute resolution procedures
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 ➔ Economic cooperation: Agreement to review and act on cooperation in a
number of areas in which the signatory countries have reached a mutual
agreement.
➔ Dispute resolution: Procedures for resolving arising disputes
Through the AJCEP, Cocoon's Dak Lak coffee body polish products enjoy a
preferential tax rate of 0%.

- The ASEAN-Korea Free Trade Agreement (AKFTA)

This Agreement was signed by ASEAN countries and Korea in 2005. Based on the
AKFTA agreement, ASEAN countries and Korea continued to sign the Agreement on
Trade in Goods in September 2007. In May 2009 continued to sign the Agreement
on Trade in Services and in June 2009 the Agreement on Investment. This is an
important milestone to help form a free trade area between ASEAN and Korea.

Through the AJCEP, Cocoon's Dak Lak coffee body polish products enjoy a
preferential tax rate of 0%.

- The Regional Comprehensive Economic Partnership (RCEP)

The Regional Comprehensive Economic Partnership (RCEP) between ASEAN and
six partners that already have FTAs with ASEAN are China, Korea, Japan, India,
Australia, and New Zealand. On November 15, 2020, 15 RCEP member countries
(except India) signed the RCEP. This Agreement will officially enter into force within

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60 days from the date of ratification by at least 6 ASEAN member countries and 3
non-ASEAN member countries. Together, the countries participating in RCEP
account for about 30% of the global GDP and 30% of the world's population. The
objective of the RCEP Agreement is to establish a modern, comprehensive,
high-quality, and mutually beneficial economic partnership platform, to facilitate the
expansion of trade and investment in the region while contributing to global
economic growth and development.

Through this agreement, it is expected that by 2031, Cocoon's Dak Lak coffee body
polish products will enjoy a favorable tax rate of 0%.

III. Export Distribution Channel

1. Indirect channel
With indirect channels, the firm exports through an independent local middleman that
assumes responsibility for moving the product overseas. Indirect exporting entails
reliance on another firm to act as a sales intermediary and to assume responsibility
for marketing and shipping the product overseas. It helps:
(1) Little or no investment or marketing experience is needed. Suitable for firms with
limited resources or experience.
(2) Helps increase overall sales and cash flow.

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(3) A good way to test-market products, develop goodwill, and allow clients to be
familiar with the firm’s trade name or trademark before making a substantial
commitment.

The manufacturer incurs no start-up cost, and this method provides small firms with
little experience in foreign trade access to overseas markets without their direct
involvement.

However, using indirect channels has certain disadvantages:

(1) The firm’s profit margin may be dwindled due to commissions and other
payments to foreign intermediaries.
(2) Limited contact/feedback from end-users.
(3) Loss of control over marketing and pricing. Firm totally dependent on the
marketing initiative and effort of foreign intermediaries. Products may be priced too
high or too low.
(4) The foreign intermediary may not provide product support or may damage market
potential.
(5) Limited opportunity to learn international business know-how and develop
marketing contacts. Creates difficulty in taking over the business after the
relationship has ended.

2. Direct channel
With direct channels, the firm sells directly to foreign distributors, retailers, or trading
companies. Direct sales can also be made through agents located in a foreign
country. It helps:
(1) Offers manufacturers opportunities to learn about their markets and customers in
order to forge better relationships with their trading partners
(2) Allows firms greater control over various activities

However, using indirect channels also has disadvantages: can be expensive and
time-consuming

3. The major determinant of channel selection to market products abroad

- International Marketing Objectives of the Firm:
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The marketing objectives of the firm with respect to sales, market share, profitability,
and level of financial commitment will often determine channel choice. Direct
exporting is likely to provide opportunities for high-profit margins, even though it
requires a high degree of financial commitment

- Manufacturer’s Resources and Experience:

A direct channel may be feasible due to the firm’s limited resources and/or
commitment. Small to medium-sized firms appear to use indirect channels due to
their limited resources and small export volumes, whereas large firms use similar
channels because of trade barriers in the host country that may restrict or prohibit
direct forms of ownership. Firms in the early phases of their internationalization
efforts tend to use independent intermediaries more than those with greater
experience

- Availability and Capability of Intermediary:

Every country has certain distribution patterns that have evolved over the years.
Firms that have used specific types of distribution channels in certain countries may
find it difficult to use similar channels in other countries. This occurs in cases in
which distributors have exclusive arrangements with other suppliers/competitors or
when such channels do not exist.

- Customer and Product Characteristics:

If the target customers are concentrated in the same geographical area and have
similar consumption behavior. The company can choose a direct distribution channel
to control the business more easily and interact with customers more easily. In
addition, product characteristics also affect the choice of distribution channels. Bulky
machinery and equipment with great value often require after-sales service, so they
must use direct channels. Or specifically designed products, often using direct
channels. For small items and consumer goods, manufacturers can choose to use
different intermediaries and choose different distribution channels.

- Marketing Environment:
When the exporting country has the same culture as the importing country, the
product can be easily accepted in the new market, the company can easily learn
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about the market or customer consumption behavior, and the direct distribution
channel will be selected.

- Control and Coverage:

A direct or integrated channel affords the manufacturer more control over its
distribution and its link to the end user. However, it is not a practical option for firms
that do not have adequate foreign market knowledge or the necessary financial,
operational, and strategic capabilities.

4. Cocoon with Direct Channel Distribution

The determinants of direct channel selection to market products in Thailand:
- International Marketing Objectives of the Firm:
One of the primary objectives of international marketing is to expand the firm's
customer base and increase our market share, and presence in new geographical
locations. Cocoon is no exception. We aim to enter Thailand markets where it can
effectively sell its products or services to a larger audience. We will tap into new
customer segments, increase product demand, and generate additional sources of
income from this market. Our international marketing goal is to enhance brand
awareness and recognition on a global scale. The objective is to establish the
brand's presence in Thailand markets, build a strong reputation, and create positive
brand associations among consumers. By expanding into foreign countries
(Thailand), we can mitigate risks associated with dependence on a single market,
economic downturns, or market fluctuations in specific regions.

- Customer and Product Characteristics: We choose a direct distribution

channel to control the business more easily and interact with customers more
easily due to some factors,
Beauty Consciousness: Thai customers place a strong emphasis on personal
grooming and appearance. There is a significant interest in skincare, makeup, and
overall beauty enhancement. Thai consumers often invest in beauty products and
treatments to maintain a youthful and healthy appearance.

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 (Revenue of the cosmetics market in Thailand from 2015 to 2027)

Natural and Herbal Products: Thai customers have a preference for natural and
herbal products that are believed to be gentle on the skin and have traditional
healing properties. Beauty products derived from natural ingredients, such as aloe
vera, turmeric, rice bran, and jasmine, are well-received in the market.
➔ Traditional Wisdom and Trust: Thai customers trust in the traditional
wisdom passed down through generations. Traditional Thai herbs and
ingredients, such as turmeric, jasmine, aloe vera, and tamarind, are highly
regarded for their medicinal and beauty-enhancing properties. Customers
often seek out products that incorporate these traditional ingredients, placing
trust in their effectiveness.

➔ Perceived Safety and Mildness: Thai customers view natural and herbal
products as safer alternatives to products containing synthetic or chemical
ingredients. They believe that natural ingredients are milder on the skin and
less likely to cause adverse reactions or irritations. This preference for gentler
formulations is particularly important for individuals with sensitive skin.
“Health is one of the top priorities of Thai consumers. Creating clean and safe
products is essential for beauty brands. Because Thai consumers expect
quality products. and clean and safe,” said Christine Chua, a beauty analyst at
WGSN.

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 ➔ Local Sourcing and Support for Local Producers: Thai customers also
value products that support local farmers and communities. By choosing
natural and herbal products, they contribute to the demand for locally sourced
ingredients, supporting local farmers and producers. There are many Thai
brands that have noticed and launched
cosmetic brands with local origin, and
organic ingredients.

ZNYA Organics is a brand using organic

ingredients, free of chemicals and
preservatives, and guaranteed by USDA
Organic of the US. The product's ingredients
come from locally available crops, which are
contacted by organic farms and monitored
every step of the way. Interestingly, products
intended for babies and young children will
not add color or smell. Let children smell and remember the scent of their parents
completely.

Each product from Patom contains

organic ingredients that can be grown
in Thailand. Such as Hair Serum
containing wormwood ingredients,
Body lotion with rose extract, etc. To
preserve the value of nature in each
product that reaches consumers,
Patom promotes natural farming by
enhancing and helping farmers
produce raw and organic ingredients.

- Marketing environment: Vietnam and Thailand have many similarities in

culture, which can make it easier for Cocoon to research the market and

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 customer behavior. This is also an advantage when we choose a direct
distribution channel
➔ Cuisine: Both Vietnam and Thailand have rich and varied cuisines, and both
countries have famous street food. Both prefer to use spices such as garlic,
chili, and Chinese flavor in their dishes. Some dishes have similarities such as
vermicelli, pho, noodles, or traditional tea.

(The noodles in Pad Thai are similar to Vietnamese Pho)

(Thai sweet soup and Vietnamese sweet soup also have similarities)

➔ Religion: Both Vietnam and Thailand have strong influences from Buddhism.
Both countries have many temples and monasteries, and Buddhist rituals play
an important role in the spiritual life of the people. Thailand is known as the
"Land of Golden Temples" because this country owns hundreds of large and

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 small temples, even some temples with ancient architecture. In addition, 90%
of the Thai population is Buddhist, so it is natural to build many temples.
Vietnam is no less competitive when there are 18,491 temples, accounting for
36% of the total number of relics in Vietnam. And it is also because of the
profound influence of Buddhism that people also attach great importance to
vegetarianism. Being a vegan includes not only eating plants but also using
plant-based products, preferring plant-based cosmetics, and not harming or
testing on animals.

➔ Folk art: Both Vietnam and Thailand have rich folk art backgrounds. Both
countries have art forms such as dragon dance, lion dance, and traditional
music, and dance.

(Shadow puppetry of Thailand and Vietnam)

➔ Lunar New Year: Both Vietnam and Thailand hold large festivals on the
occasion of the Lunar New Year. Although there are differences such as
Thailand having the Songkran water festival or Vietnam, it is an occasion for
relatives to gather, but both welcome the new year according to the traditional
Asian calendar.
Thus, there are many criteria for Cocoon to choose a direct distribution channel
instead of an indirect one: Increased Control - Direct Market Feedback - Building
Strong Customer Relationships

The first is because our foreign marketing strategy clearly wants to reach new
customers, especially the Thai market which is being evaluated as the beauty center
22
of ASEAN. Our goal is to establish our presence in Thailand rather than to increase
profits, build a solid reputation and create positive brand associations among
consumers.

Next is because of Customer and Product Characteristics, Thai people are very
interested in cosmetics and have a strong belief in products that come from nature
and are locally sourced, supporting local people. Cocoon fits well with those criteria
when our products mostly contain ingredients from nature, and ingredients are taken
from the most famous raw material area. A direct distribution channel helps us more
easily interact with customers

Finally, Vietnam and Thailand have many similarities in culture, which can make it
easier for Cocoon to research the market and customer behavior. This is also an
advantage when we choose a direct distribution channel.

IV. Type of shipping

1. Transport by sea from Cat Lai Port (HCMC) to Bangkok (Thailand)
Sea freight fee: 118.000VND/CBM
The company plans to export 5220 bottles, equivalent to 145 boxes, 14CBM
Fee = 14 x 118.000 = 1.652.000 VND
Surcharge: 4.257.000 VND, including the following:
- Documentary Fees: Documentary fees are collected by shipping
lines/forwarding companies when issuing documents related to the shipment
being shipped.

- B/L fee: This is the bill of lading issuance fee, collected by the carrier being
the shipping line. A bill of lading is issued by the carrier or his representative
to the consignor as proof that the carrier has received the goods and
undertakes the carriage from the place of destination to the place of
destination for delivery to the consignee.

- Handling Fee: The handling fee is an agent fee for monitoring the delivery and
transportation of goods as well as declaring the manifest with the customs

23
 office before the ship arrives at the port.

- THC fee: THC is the loading and unloading surcharge at the port, which is the
fee collected on each container to offset the cost of cargo handling activities
at the port such as: loading and unloading, gathering containers from CY to
the jetty, etc.

- Container Pick up/off fee: Container lifting fee

- CIC fee: CIC is the unbalanced surcharge for the container, also known as the
surcharge for transferring the empty container.

- EBS fee: EBS is the fuel surcharge for cargo routes to Asia. This surcharge
offsets the cost of "loss" due to fluctuations in world gasoline prices for
shipping lines. EBS fee is a kind of sea freight surcharge
- CAF fee: CAF is an exchange rate fluctuation surcharge collected by shipping
lines from shippers to offset costs incurred due to foreign exchange rate
fluctuations…

- CFS fee: this is the retail handling fee, including costs for activities such as
loading and unloading goods from containers to warehouses, storage fees for
odd shipments, and warehouse management costs,...

=> Total Fee = 1.652.000 + 4.257.000 = 5.909.000 VND = 251 USD

2. Freight charges to Cat Lai port

Price from Ho Chi Minh City to Cat Lai port (VAT included): 3.200.000 VND

3. Insurance fees
For goods packed in containers, insurance is according to condition "C", the fee rate
is 0.05%
Old vessel fee (rate of the 25-year-old ship, bulk cargo is 0.125 percent)
Trains from 21 to 25 years old: 0.25%
Surcharge for some risks:
24
 - Risk of falling, or crashing: 0.03%
- Extra charge (broken, stolen, wet...): 0.05%

4. Shipment insurance fee

FOB price calculation:
- EXW = 80.500 VND/1pc
- Transport cost: 3.200.000 VND
- Document cost: 500.000 VND
=> Total FOB price = 80.500 x 5220 + 3.200.000 + 500.000 VND
= 423.910.000 VND = 18.430 USD

Insurance money:
- Total FOB price of the shipment: 423.910.000 VND
- Total freight to be paid: 5.909.000 VND
- Condition C premium rate: 0.05%
- Fee Rate: R = 0.05% + 0.03% + 0.05% = 0.13%
- Convert to CIF price:
- CIF = (423.910.000 + 5.909.000)/(1-R)= 430.378.492 VND
- Insurance amount: 110%CIF = 473.416.341 VND (Insured shipment 110%CIF
Cat Lai)

Calculating insurance premiums:

- Cargo insurance = 473.416.341 x 0.13% = 615.441 VND = 26.8 USD
- Old train fee = 473.416.341 x 0.125% = 591.770 VND = 25.73 USD

* 1-ton >= 3 CBM: light goods, the calculation is applied according to CBM price list.
* Mode: Sea freight
* Shipping unit: MY A LOGISTICS JOINT STOCK COMPANY (ASL LOGISTICS): My A
Freight Forwarding Joint Stock Company (ASL Logistics) was established in 2005 with the
main business in the field of international freight forwarding. Over 18 years of establishment
and development, ASL Logistics has become one of the leading providers of international
transportation services, forwarding services, customs clearance, and domestic transportation
in Vietnam.

25
V. Incortem: CIF (Cost Insurance and Freight)
Exporter - Cocoon will be responsible for purchasing insurance, a chartering, and
paying all fees and charges necessary to bring the goods to the named port of
destination. The risk of loss of or damage to the goods passes from the seller to the
buyer when the goods are delivered on board the vessel at the port of departure.
And the seller - Cocoon will fulfill the responsibility for the cost and t the port of
destination, from the port of destination to the buyer's warehouse, it will be the
responsibility of the buyer.

Reasons for choosing CIF: benefits both seller and buyer

- Widespread and Acceptance: CIF is one of the widely used and accepted
delivery terms in international transactions. The use of CIF in the export of
cosmetics helps to ensure consistency and understanding of the
responsibilities and rights of both the seller and the buyer. This helps to avoid
possible disputes and misunderstandings.

- Simple and convenient: CIF is simple and straightforward. It requires the

seller to be responsible for shipping the goods and to purchase insurance for
them. This reduces the burden of formalities and shipping responsibilities on
the buyer.

- Carriage liability: The seller is responsible for transporting the goods from the
point of origin which is his factory to the pre-agreed port of departure. Buyers
do not have to worry about the process of transporting the goods from the
point of origin to the port of destination.
=> This reduces the work and risk associated with shipping the goods for the buyer.

- Shipping costs: In CIF, the seller is responsible for the cost of transporting the
goods from the point of origin to the port of destination of the buyer.
=> This helps Cocoon control and calculate specific shipping costs.

- Cargo Insurance: Cocoon must purchase cargo insurance during transit for
the buyer. The buyer benefits from the seller buying insurance for the goods
during transit.
=> This ensures that the goods are protected and compensated in the event of loss
or damage occurring during transit.

26
 - Shipping Risk: Buyer is responsible for risk after the goods are delivered for
transport.
=> This reduces the responsibility and risk for the seller. Buyers have the right to
choose the carrier and form of transportation that suits their needs.

- Manage procedures and costs: CIF helps buyers save time and effort in
handling shipping and customs procedures because the seller Cocoon will be
the representative to handle the procedures related to the problem of shipping
and customs.

So, the use of any terms has its own advantages and disadvantages, and here we
choose CIF to equally share the responsibilities and obligations for both parties, not
letting the party have more burden.

VI. Export price and Shipping terms

With a strong foreign expansion strategy, Cocoon can choose a lower profit margin
than is acceptable for domestic sales. It will calculate the minimum price in all
markets to generate the highest volume of sales. This means that it will choose a
cost-based pricing strategy to achieve high-volume sales but low profit.

27
As a medium-sized brand, focusing on the mid-range customer segment is
considered a smart strategy. This segment is characterized by a combination of
value and price, targeting middle-income customers who want quality products or
services at reasonable prices. Not only targeting middle-income customers but also
for low-income people, mid-range products can help meet the demand for good
products at affordable prices by providing reliable quality. in the right price range. As
for high-income people, this can be seen as a price that brings savings in costs.

VII. Export Contract

COSMETICS BUYING CONTRACT
COCOON’S DAK LAK COFFEE BODY POLISH

No. 018/NVF-GL 1999

Between

ABC Company

Room A3, ABC Tower,

Rural Road 4008,

Tha Kham, Bang Khun Thian, Bangkok

Tel: 1234567, 3456789; Fax: 1212121

Telex: 67890 ABCC TL (hereinafter called the Buyer)

And

NATURE STORY COSMETICS COMPANY LIMITED

28
38C-39C Quarter 1, National Highway 1A, Tan Thoi Hiep Ward, District 12, HCM City

Tel: 02838328228, Telex: 123321-CC VN

Telegram address: COCOON VIETNAM (hereinafter called the Seller)

It has been mutually agreed to the sale and purchase of rice on the terms and
conditions as follows:

1. Goods: Cocoon’s Dak Lak coffee body polish: 200 ml

2. Quality specification:
Aqua, Coffea Arabica Seed Powder, Cetearyl Alcohol, Cocos Nucifera Oil,
Cocamidopropyl Betaine, Glyceryl Stearate, C15-19 Alkane, Glycerin,
Ceteareth-20...
Crop: 2023
3. Quantity: 5220 jars
4. Price: 3.559 USD

a) Underlining, charged to the account of the ship owner/buyer

b) The cost of checking the parcels on the departure wharf is charged to the seller's
account.

c) The cost of checking the packages on board is charged to the seller's or ship
owner's account.

d) All export taxes in the country of origin are borne by the seller.

All other import duties and taxes in the destination country, Thailand, and in
countries outside Vietnam will be charged to the buyer's account.

5. Time of shipment: 5–10 days after opening L/C

6. Packaging: The weight of each product is 200g; packing standard-size

60x40x40cm cartons is equivalent to 36 products in each carton; packed in 145
cartons.
7. Insurance: The seller will bear

29
8. Inspection and fumigation:

Certificates of quality, weight, and packaging issued by Cocoon at the port of loading
of the goods are final and at the seller's expense.

9. Loading Terms:

a) The buyer will notify the vessel's ETA and its details 15 days after anchoring, and
the master will notify the vessel's ETA, the weight to be loaded, and other necessary
information. 72, 48, or 24 hours before the ship arrives at the loading port

b) Queuing time starts at 1:00 p.m. if the NOR is delivered before noon and at 8:00
a.m. of the next working day if the NOR is delivered in the afternoon during business
hours, in case the vessel is waiting to anchor. Because of the congested port,
queuing time is calculated after 72 hours from handing over NOR.

Loading speed: Load 145 boxes into a 20-foot container in 4 to 6 hours in 1 day.
d) The seller will arrange a safe anchorage at a safe port for the 10,000-dwt vessel
to load the goods.

e) The period from 5 p.m. on Saturday and the day before a holiday until 8 am on the
next working day does not count as queuing time, even if used.

f) Before handing over the NOR, the ship must have a transit permit. As soon as the
ship arrives at the port (anchor), the captain will ask Cocoon to inspect the container
and issue a certificate that the container is clean, dry, intact, and not empty. harmful
and suitable for carrying cosmetic cargo, and such costs will be charged to the
shipowner's account, and time does not count as loading time.

g) The penalty for late queuing or bonus for fast queuing, if any, will be as specified
in the charter party, but up to 200 or 100 USD per day or prorated, and must be
settled (paid) directly between buyer and seller within 90 days from the date of
signing the B/L.

h) To obtain delivery documents such as:

- Commercial Invoices

30
- Certificate of quality, weight, and packaging

- Certificate of Origin
- Special certificate

The responsible party must notify the delivery details by telegram, telex, or fax within
24 hours of the completion of the delivery.

The bill of lading will be issued the day after the completion of the delivery and
immediately delivered to the buyer for insurance.

i- NOR signed by the seller

Minutes signed between the master and the seller confirm that the designated ship
has arrived at the port of loading to receive the goods in the contract, but the seller
does not have the goods to load on the vessel Vietcombank's confirmation.

10. Payment:

a) After signing this contract, the buyer or the buyer's designated seller (ABCC TL or
other designee) will telex the seller to open the P.B. With 1% of the total LC value at
Vietcombank Ho Chi Minh within 2 days, the seller will open P.B. and notify the
buyer, and then, 4 days after receiving Vietcombank's confirmation, the buyer will
open an irrevocable confirmed L/C by telegram in accordance with this contract at a
first-class international bank. Payment by T.T.R. is acceptable for 1100kg for Cocoon
Vietnam through Vietcombank.

In the event that four days from the date the buyer receives the confirmation from
Vietcombank, the L/C is not opened, the seller will withdraw the P.B. from
Vietcombank, and then the contract is automatically canceled.

The seller will withdraw P.B. on the basis of the presentation of transport documents
to Vietcombank.

b) The presentation of the following documents to Vietcombank, to be paid within 3-5

working days of the bank receiving the checked telex from Vietcombank, proves that
these documents have been verified. checked and in accordance with the terms of
the L/C.

31
A complete set of clean bills of lading loaded on board three originals with Postpaid
Fees

A commercial invoice made in three copies

The certificate of quality, weight, and packaging issued by Vinacontrol at the port of
loading will be final and made in six copies.

Details of delivery notice by telegram, fax, or facsimile within 24 hours after

completion of loading

11. Force majeure

The force majeure clause of the International Chamber of Commerce (UCP 600)
under this contract is incorporated into one part of this contract.

12. Referee:

Any differences and/or disputes arising out of and in connection with this contract
that are not resolved amicably shall be submitted to arbitration in accordance with
the law and practice of arbitration of the International Chamber of Commerce in
Paris. other places as agreed by both parties

13. Other terms:

Any modification of the terms and conditions of this contract must be agreed to in
writing by both parties.

This contract has six originals in English, three copies for each party.

This contract is subject to the buyer's final confirmation by telex (June 30, 2023, at
the latest).

Made in Hanoi, June 20, 2023,

Seller

Manager

32
(signed/stamped)
Nguyen Van Khanh

Buyer

Managing Director

(Signed)
Aaron

VIII. Payment Methods

The payment method the company uses when exporting exfoliants to Thailand is the
method DOCUMENT LETTER OF CREDIT (L/C). The banks of the two parties are
the seller's bank: Vietcombank, and the buyer's bank Bangkok Bank.

Here's why we choose to use L/C as a payment method:

When using this payment method, The bank will make the payment to the exporter
in accordance with the terms of the letter of credit even if the importer fails to pay.
The exporting party will be guaranteed to receive the money for the purchase of
goods if it complies with the terms of the L/C guaranteed by the bank, avoiding the
risk of not being paid for the goods due to the financial capacity of the exporter. even
if the importer fails to pay for any reason. Payment is also made immediately or on a
specified date after the documents are delivered to the issuing bank of the LC.
Minimizing the delay in transferring documents. In particular, customers can request
LC advance to facilitate the preparation of other procedures.

As for the buyer. Only when the goods are actually delivered does the importer have
to pay. Buyers can rest assured that the exporter will have to do all that is specified
in the L/C to ensure virtually the exporter will be paid money (otherwise the exporter
will lose money).

However, when using L/C, there are still disadvantages to note. Otherwise, the seller
will not be able to accept the payment. The method of payment by letter of credit has
a very detailed and meticulous checking and confirmation process. Both importing
and exporting parties must be careful in preparing documents. Even a small mistake

33
can lead to a payment decline. It is also quite understandable that if there is an error
in the document that the bank does not check, the issuing bank will suffer a great
loss.

Transactions by L/C are always tied to a specific international contract of sale, but
once the L/C is issued, it is completely independent of this sales contract even if that
L/C reference to the contract that spawned it.If you do not understand this payment
method or for any reason fail to present a set of documents in accordance with the
provisions of the credit or present it later than the validity period of the credit, then
The bank will refuse to pay the goods to the exporter. In case of late delivery
compared to the delivery time stated in the L/C, the bank will also refuse to pay.

Butstill there are some accepted exceptions:

- Random deviations: These are deviations that the exporter or the issuing
bank can easily correct. This includes typographical errors, omission of L/C
numbers, arithmetic errors, and incorrect endorsement or signature on the
draft.

- Minor deviations: These are minor errors in the document containing the
necessary details required in the L/C and can be rectified by asking the buyer
in writing. Such errors include failure to legalize documents, failure to present
all documents required by the L/C, and discrepancies between the wording on
the invoice and the L/C.

- Material deviations: These are deviations that fundamentally affect the

essential nature of the L/C. presentation of documents after the expiry date of
the L/C, delivery later than the date specified in the L/C, or the expired L/C are
irreparable. However, there are ones that can be repaired by modifying the
L/C. The amendment requires the approval of the issuing bank, the confirming
bank (in the case of a confirmed L/C) and the exporter.

Some measures to limit disadvantages when using L/C: Care should be taken in
presenting documents that must be in accordance with the provisions of the L/C.
Must ensure that the delivery time is exactly as stated in the L/C.

34
IX. Required Document

When goods are cleared into Thailand, a declaration must be presented to the
Customs office according to the form prescribed by the Customs. Here are some
necessary documents when you want to clear goods into Thailand.

- Customs declaration: General customs clearance procedures for both imports

into Thailand require the submission of an import customs declaration.

- Business registration of exporting enterprises: As Cocoon's first time exporting

cosmetics to Thailand, a business registration license is required in the export
customs documents.

- Tax code certification: This is Cocoon's first time exporting cosmetics to

Thailand, so a tax code certificate is required.

- Container handover minutes: The form of Goods Delivery Minutes is made

during the delivery process to confirm whether the quantity and delivery time
of goods are according to the agreement or not.

- Commercial Invoice (CI): is a document requesting payment for goods,

detailing financial transactions for sale. Issued by exporters to importers in
international trade. It is a proof of purchase and is required for customs
clearance. "Based on the above regulations, from September 1, 2014, when
exporting goods and services abroad, the Company uses commercial
invoices, not export invoices. If there is no need to continue using it, the
Company will carry out the cancellation procedures as prescribed in Article 29
of Circular 39/2014/TT-BTC. The company does not have to carry out
procedures for notifying invoice issuance and does not have to report the use
of invoices to the tax authority directly managing it. When declaring VAT
monthly or quarterly, the company still has to declare invoices commerce on
the list of invoices for sold goods and services, made according to form No.
01-1/GTGT."

35
Commercial invoice requirements: Commercial invoices must be issued in English.
And the invoice includes information such as

➔ Invoice number corresponding to the number from the Packing List

➔ bill date
➔ numerical order
➔ recipient information (recipient): name, address, phone number, tax code, etc.
➔ Shipping information (sender)
➔ Information notice of the shipper
➔ Shipping information: forwarding agent, export date
➔ clear description of the goods (type, number of packages, units, weight, etc.)
according to the Packing List and Bill of Lading
➔ HS code
➔ Incoterm under which the goods were sold
➔ the price of each item in a particular currency (usually in USD)
➔ total sale amount
➔ Payment Guide
➔ insurance
➔ origin of goods (with Country of Origin or made in)
➔ invoice signature with the seal of the issuer

- Sea waybill: To be a document accompanying the freight stating the

agreement between the shipper and the carrier and governing their
relationship when the goods are shipped. It certifies the carrier's ownership
and receipt of the goods for transport. The bill of lading details the goods in
the shipment and gives title to the shipment to the party designated on the
document - usually the organization to which the goods are shipped.

- Packing list: is a list of goods as agreed in the Contract, the information on the
list is similar to an invoice, but it does not need to have information related to
payment or unit price or value or currency of payment. It is important to have
the packing specification, weight, and dimensions. A packing list is required
on the form when importing goods into Thailand.

36
- Import Certificate and Import License: Import certificates and import permits
are also necessary conditions for Vietnamese goods to be circulated on the
Thai market.
➔ For import certificates, Enterprises should note: There are two types of
import certificates that businesses need to satisfy: certificates of origin
and special certificates.
➔ Certificate Original of origin: must be issued by the competent
authority. In some cases, if the two countries have signed a Free Trade
Agreement, goods with a certificate of origin will enjoy a preferential tax
rate. When exporting, the Vietnamese government does not require the
exporter to make Made in Vietnam origin for exported goods. However,
in many cases, the buyer will ask the exporter to make a certificate of
origin Made in Vietnam. For customers in countries that have signed
free trade agreements with Vietnam, it may be necessary to make a
certificate of origin according to the form in the corresponding free
trade agreement so that the buyer can enjoy special preferential import
tax. according to the agreement. And for cosmetic products when
imported into Thailand, a certificate is required Certificate of Origin.

37
 ➔ According to Thailand's public health regulations, goods entering the
Thai market must have a special certificate to ensure product quality.
For cosmetics, It is necessary to have a quarantine certificate issued
by the competent authority of the country of origin, and a permit from
the Food and Drug Administration Department, Ministry of Health.
➔ Import license: Permits are required when importing a variety of raw
materials, oil and gas, industry, textiles, pharmaceuticals, and
agricultural products. The importation of a wide range of goods does
not require a permit, however, it must be in accordance with the
regulations applicable to the goods concerned such as surcharges and
a certificate of origin is also required fit in some cases.

X. References

https://dulichviet.com.vn/du-lich-thai-lan-kham-pha-xu-so-chua-vang
https://vinwonders.com/vi/bai-viet-du-lich/nhung-cai-nhat-ve-cac-ngoi-chua-viet-nam/
https://www.patom.com/
https://www.znyaorganics.com/
https://www.smethailandclub.com/marketing/8572.html
https://maputo.thaiembassy.org/en/content/the-resurgence-of-thai-herbs
https://www.statista.com/forecasts/1220262/thailand-revenue-cosmetics-market
https://vntr.moit.gov.vn/vi/search?t=good&country%5B0%5D=112&v=34013000%20-
%20C%C3%A1c%20s%E1%BA%A3n%20ph%E1%BA%A9m%20v%C3%A0%20ch
%E1%BA%BF%20ph%E1%BA%A9m%20h%E1%BB%AFu%20c%C6%A1%20ho%
E1%BA%A1t%20%C4%91%E1%BB%99ng%20b%E1%BB%81%20m%E1%BA%B
7t%20d%C3%B9ng%20%C4%91%E1%BB%83%20l%C3%A0m%20s%E1%BA%A1
ch%20da%2C%20d%E1%BA%A1ng%20l%E1%BB%8Fng%20ho%E1%BA%B7c%
20d%E1%BA%A1ng%20kem%20v%C3%A0%20%C4%91%C3%A3%20%C4%91%
C6%B0%E1%BB%A3c%20%C4%91%C3%B3ng%20g%C3%B3i%20%C4%91%E1
%BB%83%20b%C3%A1n%20l%E1%BA%BB%2C%20c%C3%B3%20ho%E1%BA
%B7c%20kh%C3%B4ng%20ch%E1%BB%A9a%20x%C3%A0%20ph%C3%B2ng&i
d=34013000

38
https://vntr.moit.gov.vn/storage/agreement/akfta/1-asean-republic-of-korea-free-trade
-area/3118-thailand.pdf
https://vntr.moit.gov.vn/vi/search?t=good&country%5B0%5D=112&v=34013000%20-
%20C%C3%A1c%20s%E1%BA%A3n%20ph%E1%BA%A9m%20v%C3%A0%20ch
%E1%BA%BF%20ph%E1%BA%A9m%20h%E1%BB%AFu%20c%C6%A1%20ho%
E1%BA%A1t%20%C4%91%E1%BB%99ng%20b%E1%BB%81%20m%E1%BA%B
7t%20d%C3%B9ng%20%C4%91%E1%BB%83%20l%C3%A0m%20s%E1%BA%A1
ch%20da%2C%20d%E1%BA%A1ng%20l%E1%BB%8Fng%20ho%E1%BA%B7c%
20d%E1%BA%A1ng%20kem%20v%C3%A0%20%C4%91%C3%A3%20%C4%91%
C6%B0%E1%BB%A3c%20%C4%91%C3%B3ng%20g%C3%B3i%20%C4%91%E1
%BB%83%20b%C3%A1n%20l%E1%BA%BB%2C%20c%C3%B3%20ho%E1%BA
%B7c%20kh%C3%B4ng%20ch%E1%BB%A9a%20x%C3%A0%20ph%C3%B2ng&i
d=34013000
https://vntr.moit.gov.vn/storage/agreement/aifta/2-agreement-on-trade-in-goods/213-
bieu-thue-10-thailand.pdf
https://vntr.moit.gov.vn/storage/agreement/ahkfta/2-chapter-2-trade-in-goods/ahkfta-
chapter-2-annex-2-1-part-10-schedule-of-thailand.pdf
https://trungtamwto.vn/file/22195/bieu-thue-uu-dai-acfta.pdf
https://vntr.moit.gov.vn/storage/agreement/aanzfta/3-annex-1-schedules-of-tariff-com
mitments/112-schedule-of-tariff-commitments-thailand.pdf
https://vntr.moit.gov.vn/storage/agreement/atiga/1-asean-trade-in-goods-agreement/
49-annex-2-tariff-schedules-thailand-ahtn-2017-prtcd.pdf
https://www.bangkokpost.com/business/2557194/lor%C3%A9al-unit-expects-beauty-
market-to-grow-by-10-20-
https://ecommercedb.com/markets/th/cosmetics
https://www.smethailandclub.com/marketing/8572.html
https://cocoonvietnam.com/san-pham/ca-phe-dak-lak-lam-sach-da-chet-co-the-200m
l
https://kinhtetrunguong.vn/kinh-te/kinh-tet-vi-mo/gdp-binh-quan-viet-nam-nam-2000-
xep-thu-173-200-the-gioi-nam-2022-thay-doi-the-nao-.html#:~:text=Th%C3%A1i%20
Lan%20c%C3%B3%20GDP%20b%C3%ACnh,7.631%20USD%20v%C3%A0o%20n
%C4%83m%202022.
https://mahanakornpartners.com/a-beautiful-opportunity-a-review-of-the-cosmetics-in
dustry-in-thailand/
39
https://www.worldometers.info/world-population/thailand-population/
https://www.statista.com/topics/7578/beauty-and-personal-care-in-thailand/#topicOve
rview
https://www.worldstopexports.com/beauty-cosmetics-and-skincare-exports-by-countr
y/
https://myphamthuanchay.com/55-0/chung-nhan-cong-bo.html
https://www.fortunebusinessinsights.com/vegan-cosmetics-market-106594
https://vnexpress.net/cocoon-my-pham-viet-dau-tien-gia-nhap-leaping-bunny-419685
7.html
https://kenh14.vn/cocoon-my-pham-thuan-chay-made-in-vietnam-va-su-lot-xac-ngoa
n-muc-cua-mot-thuong-hieu-viet-20200107192715504.chn
https://cocoonvietnam.com/

40
41