SEMESTER A202 2020/2021 (A202)

SCCT 3233 INTEGRATIVE MEDIA MARKETING

GROUP B

GROUP ASSIGNMENT:
NEW BRAND INVENTION

Prepared by:
GROUP 6
NAME MATRIC NUMBER

1. CHIEW WIL SON 262487

2. OOI YUN RUH 263023

3. AVINNASH A/L ULAKANATHAN 267723

4. NUR NABILA EZZATY BINTI NOR RIZLAN 267840

Prepared for:
SITI SYAMSUL NURIN BINTI MOHMADYAZAM

SUBMISSION DATE: 10th JUNE 2021

 TABLE OF CONTENTS
NO. CONTENTS PAGES
1.0 Brand Name 1
2.0 Logo 2
3.0 Product Description 3-4
4.0 Targeted Consumer Profile 5
5.0 One-Year Marketing Plan 6-9
6.0 Campaign Items for the Brand 10
6.1 Product Packaging 10-12
6.2 Billboard 13
6.3 Sponsorship Plan 14-22
6.4 Event Plan 23-38
1.0 Brand Name
Brand name of the cosmetic company is GlamBloom. This name comes from a real word
combo of glamorous and bloom which means to look glamorous and blooming after applying
our products on face. It shows an elegant yet powerful name. Besides, the name also shows
the feelings of being bold and essential to show the beauty with our products.

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2.0 Logo

The logo comes with the background of brick red colour which can show the elegance of
our brand. A graphic face look is placed at the back of the brand name to show the
straightforward message to customers for what business we are doing. It delivers the message
of being confident to have our products on their faces. A great look will be shown after
applying our products. Light yellow colour of the brand name is used to show the contrast
with the dark colour tone of background colour which can be easily readen by everyone. It is
an attention getting colour, and when used in combination with dark tone colours, it creates
one of the easiest colour combinations to read and see from long distances. It gives a calmer
feeling of happiness, hope and cheerfulness.

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3.0 Product Description
Glambloom Passion lip balm is a hydrating lip balm that will improve the natural colour
of your lips while also offering 24-hour hydration. To nourish your lips with 80 percent
nurturing combination of shea butter, aloe vera extract, mango-seed oils, and jojoba-seed oils
that rapidly smooth, and hydrate. In general, our lips are extremely vulnerable to UV damage,
vitamin E is an antioxidant that is contained in many lip balms and will protect your lips from
long-term harm. Lips are smooth and moisturized after use, it won't smudge, bleed, or
chapped lips. It provides continuous 24-hour hydration and a natural gloss. Lip Balm makes
your lips seem and feel healthy by deeply nourishing them. The conditioning composition not
only works wonderfully, but each lip balm also has a wonderful fruity aroma. Lip balm
formulas include little or no water and frequently contain oils and waxes with natural
antibacterial qualities such as castor oil and coconut oil. Lipstick compositions require little
or no additional preservatives.

FEATURES
1. Protect yourself from UV radiation- Stay away from harmful!

- Vitamin E has a lot of antioxidant properties that help shield skin from environmental
stressors including UV rays from the sun. This is why we use fruits as a signature
brand and it protects the user from UV rays.

2. High Moisturization Like a Lip Balm- Nourishes and soothes your lips!

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- With a mixture of sugar and emollient oils, this delectable lip treatment instantly
hydrates and locks in moisture for a supple. The creamy texture with soothing and
protecting them from dryness all day long and no sticky residue.

3. Scented Lip balm- Smell goods and fruity!

- The shiny tinted lip balm with a variety of fruits and fruit fragrance, locking in
moisture and drenching lips with long-term hydration over time for smoother, suppler,
and more luscious lips.

4. Organically pure and free of preservatives- More natural, More secure!

- Preservatives are typically chemically generated, however we applied totally natural

preservatives in our lip balm. Some products apply these natural preservatives as well,
yet claim to be preservative-free.

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4.0 Targeted Consumer Profile

TARGETED
CONSUMER
PROFILE
KEY DEMOGRAPICS
❖ AGE RANGE: 18-49 YEARS OLD
CONTACT ❖ GENDER: 80% FEMALE, 20% MALE
❖ STATUS: YOUNG AND PROFESSIONAL
PHONE:
❖ SOCIO-ECONOMY STATUS: MEDIUM RANGE INCOME
011-11285569 (Alvin) ❖ PROFESSION: HIGH SCHOOL STUDENTS, WORKING
ADULT AND PEOPLE WHO WORK IN THE
WEBSITE: ENTERTANMENT INDUSTRY
www.glambloomcosmetics.co
m KEY PSYCHOGRAPHICS

EMAIL: ❖ VAIN AND CARE FOR THEIR PERSONAL OUTLOOK AND

APPEARANCE
avinnash@glambloomcosmeti ❖ BEAUTY OBSESSION
cs.com ❖ AGING ADULT THAT WANTS TO LOOK YOUNGER

CHALLENGES

DUE TO THE COVID19 PANDEMIC, THE COSMETIC INDUSTRY

HAVE BEEN EFFECTED BADLY. PEOPLE STAYING AT HOME
DOES NOT REQUIRE COSMETIC PRODUCTS THROUGOUT THE
DAY. ONE OF THE 4 CHALLENGES COSMETIC INDUSTRY FACING
ARE:

❖ REDUCE OF SUPPLIES
❖ SUSTAINABILITY
❖ DISTRIBUTION CHANNELS
❖ SANITARY CONTROL

PREFERRED CHANNELS
❖ FOLLOWS MAKEUP ARTISTS AND COSMETICS BRAND
AMBASSADOR ON SOCIAL MEDIA PLATFORM
❖ WATCH BEAUTY AND LIFESTYLE PROGRAM ON
TELEVISION

PREFERRED CONTENT TYPES

❖ SOCIAL MEDIA POSTS – FACEBOOK, INSTAGRAM,
TWITTER
❖ VIDEOS – YOUTUBE
❖ IMAGE-RICH ARTICLES

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5.0 One-Year Marketing Plan

Summary
Glambloom is cosmetic brand that specialize in producing natural skin care cosmetic
products. This brand started to produce cosmetic products such as face wash, face moisturizer,
toner and body wash. We are also producing skin care make-up products such as lipstick and
eyeliner.
With the increase of buying capability, Glambloom always concern about the health and
safety of their products. Glambloom ensures all their substance and ingredients used to
produce the products are 100% organic based.
Glambloom will take advantage of their brand equity among their customers who use
their products. Glambloom Company will target men and women who are conscious about
their skin health and their appearance. The primary marketing objective is to produce about
10% of organic cosmetic market throughout Malaysia in one year and increase the company’s
annual sale to nearly RM 1 Million.

Situation Analysis
i) Market Description
The skin care cosmetics market consists of many different types of products. There are
varieties of cosmetics which includes mineral based and chemical based. These products
contains 90% of natural ingredients. Most consumers have different perceptions on different
brands. They are attracted to a specific product features and benefits provided by other brands.
For example, consumers perceive that organic products are beneficial for the skin. Some may
look for cosmetics as a utility product while others may find it a luxury. Product selection
could be based on brand, ingredients, fragrance, or utility. The cosmetics industry has
different category of products like skincare, hair care, make-up, perfumes, oral care, and
hygiene products.

ii) Distribution Network

Glambloom products will be distributed through an independent distributor to a network
of retailers in Malaysia. This strategy will avoid competition with other brands in the market.
The focus will be placing these products in retail stores known for selling cosmetic products.
These retailers include:
▪ Mass Outlets: Mass outlets offer ample shelf space to private label products

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 ▪ Beauty Salons: Various local beauty salons

As the brand gets accepted, our channel will expand into direct marketing via
e-commerce platforms, specialty stores, and unique locations that relevant to the target
consumer segmentation.

iii) Product Analysis

Our product features are:
▪ 100% natural: No artificial color or fragrance
▪ Formulated to enhance and protect our skin
▪ No animal products

iv) Competitor Analysis

The cosmetic industry is very competitive and at certain times, consumer begins to
change their preference according to the current trend. A wide range of skincare cosmetics
products are offered by various brands like Avon, Bobbi Brown, Chanel, Clarins, Clinique,
Estée Lauder, L’Oréal, Lancôme, M.A.C., Maybelline, Neutrogena, Shiseido and Smashbox.
Despite these strong competition, Glambloom believes that it can create a relevant brand
image and gain recognition among their targeted consumer. The company competes on the
basis of product differentiation, sales and marketing strategy and its distribution model.

v) Macro Environmental Analysis

Economic
- The buying power of the consumer
- The local economic environment for each market

Political
- The rules and regulations towards the industry

Social
- Consumer preference
- Changing trend of lifestyle

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vi) Financial Analysis
With the increase on brand awareness, the rise on consumer income and lifestyle will
change the cosmetics market and grow steadily. We predict to reach a net profit to RM 1
Million in one year.

SWOT Analysis
Strength
• The quality of the product. Glamboom produces the best quality skin care and
cosmetic products with 100% natural ingredients. These products does not have
artificial color or fragrance.

Weakness
• Limitation of budget. As a new brand in the market, Glamboom has a very small
funding which is only available for research and promotion.
• Lack of partnership. Due to a new brand in the market, retail stores does not want to
have a strong relationship because of lack of experience.

Opportunities
• With the increasing of buying capability and awareness, consumers are spending more
on purchasing cosmetic products.
• The consumers of cosmetic products tend to stay loyal to a brand that enriches their
skin and appearance.
Threats
• Retail stores does not offer any shelf space for our product because of other
competitor products
• Competitors like Maybelline and The Body Shop have a larger and stronger brand
name in the market.

Marketing Strategy
Glambloom marketing strategy will involve in developing an essential look for their
consumers. The brand will also establish channel differentiation, as it will be available in
locations where major competing brands are not available. The primary target is women from
the late teenager to the late forties.

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Product
Glambloom products will be sold with all features that has been described in the product
analysis column. As awareness takes hold and the increase of retail availability, more
products will be introduced. Hair care products will be added to the product line. All aspects
of the marketing will be consistent with the brand.

Promotion
Glambloom will employ a selective distribution strategy with well-known retail stores.
This distribution strategy will be executed through a network of independent distributors, as
there are no other major brands of cosmetics manufacturers following this strategy.
Glambloom will also partner with local beauty salons to use, showcase and sell their products.
Later the brand will employee direct marketing through franchise retail stores and
e-commerce outlets. Glambloom will leverage with various social media platforms to create
brand awareness to the public. It will conduct free skincare and makeup consulting
campaigns and distribute free samples to advertise and build brand loyalty. It will promote its
products through customer testimonials.

Price
There are many price variation between products offered by other brands. Glambloom
will follow customer based pricing strategy. The pricing of the products will change
depending on the location. Some places might offer discounts and some places might not.

Position
Glambloom will be positioned as quality skin product. This will allow for differentiating
the brand based on product. Marketing will focus on conveying that Glambloom is more than
just a cosmetic brand. It gives consumer much more for their money.

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6.0 Campaign Items for the Brand
6.1 Product Packaging

For every purchasing of lipstick, it comes with the cute small bags which can make the
easy carry after purchasing our lipsticks and even can be used as a carrying bag when
hanging out. The bag looks stylish yet beauty in carrying. It shows a many-functions bag
which can be used in many ways as we think to let everyone feels worth to make the purchase
without making waste of resources. Besides, we have purposely designed them in bright
colours to fit the campaign theme which is summer series. The white colour of braided logo
is attached on front of the bag to show the easy look of logo and high quality of our products.
Two colours which are orange and blue are available and they are randomly given to the
customers.

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 The outside packaging of lipstick is designed with the basic related colour with the logo
which is bright red colour. Logo is placed at front of the packaging. Short form of the brand
name is located at the top of box which can show the simplicity and noble to everyone.
Besides that, white colour of the words below the logo is used to show the contrast with
background colour. A clear information is delivered to everyone with the contrast colour
shown. White usually has a positive connotation and shows softness.

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 GB GB
GB GB

Cherry Bomb Red Apple

GB GB
GB GB

Mango Tango Mellow Peach

We have total 4 types of lipsticks which are all named in fruits’ names. The fruits’ names
truly fit the theme of summer series which can bring enthusiasm. For the lipstick cover, we
design them in bright colours which can show the rich and diverse of summer. Different
colours of the lipstick covers are launched to make them easily differentiated and show the
more colourful tones that corresponding with the concept of summer. Light purple, light
orange, light yellow and light blue colour are used. Lastly, the short form of brand name with
grey colour is attached on the top of cap of lipstick as it shows the contrast colour with the
light colour tones of the lipstick covers and easy reading.

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6.2 Billboard

This is our billboard as the campaign printed item. We created the billboard to spread our
brand and reach out to consumers who need our products the most. We intended for the
advertising to capture a person's attention and establish a lasting impression instantly,
keeping the reader wondering about it long after they had driven by it. Because they are often
read while being passed at fast speeds, they must be legible in a relatively short period of
time. We are using the theme colour which is light brown as the background of billboard. We
can see a woman's face who uses our brand of lip balm on the leftward of billboard. The
above caption which is ‘IT WILL LOOK GREAT IN YOU’ is used by dark brown colour
font Siyuan bold 13.3pt. Below of the caption, the sentences ‘KEEP BELIEVING IN YOU
AND YOUR LIPSTICK’ is insert with dark brown font Glacial Indifference 6.4pt. There are
4 different kinds of lips balm at the middle of billboard. Our company logo is shape of circle
at the bottom of right hand side. We may persuade potential clients to purchase our products.

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6.3 Sponsorship Plan

SECOND SEMESTER SESSION 2020/2021 (A202)

SCCT3233 INTEGRATIVE MARKETING COMMUNICATION
GROUP B

SPONSORSHIP PROPOSAL
MY BEAUTY & COSMETICS EXCLUSIVE EVENT

VENUE: GLASSHOUSE AT SEPUTEH, KUALA LUMPUR

DATE: 2 JUNE 2021
TIME: 12 PM to 5 PM

ORGANIZED BY
GLAMBLOOM COSMETICS
NO. MATRIC NO. NAME

1 262487 CHIEW WIL SON

2 263023 OOI YUN RUH

3 267723 AVINNASH A/L ULAKANATHAN

4 267840 NUR NABILA EZZATY NOR RIZLAN

PREPARED FOR
SITI SYAMSUL NURIN BINTI MOHMAD YAZAM

14
Glambloom Cosmetics
Lingkaran Syed Putra
Mid Valley City
59200
Kuala Lumpur
Phone : 03 9543 8888
Email : glambloomcosmetics@gmail.com

27 March 2021

Dear Sir/Madam,

Glambloom Cosmetics is a local cosmetic company headquartered in Kuala Lumpur. We

started this company since 2016 and has been active and dedicated to reach our goals since
then. In the past years, we have achieved our biggest achievement as our product was going
international and having our lipsticks stocked in Tangs Vivocity in Singapore and having
stockists in Indonesia as well. We have also getting our products on Zalora as well as being
featured in local media outlets like The Sun, Marie Claire, ELLE, BFM, Radio and Astro
Awani.

Currently, we are in the process of carrying out an exclusive event for our cosmetic
dedicated to the women in Malaysia. My Beauty & Cosmetics Exclusive Event is focusing to
discover our new products and showcases all our products. We would like you to consider
becoming one of our main sponsors for My Beauty & Cosmetics Exclusive Event. This event
is open for all ages, which we can reach out to a wider audience. As our sponsor, your
company can market your brand through our event and receive media attention (TV3,
Media Prima, Astro, etc). It is an opportunity for you to grab this chance.

We have also included our sponsorship proposal which has the details regarding this
event. If you are interested becoming sponsor for My Beauty & Cosmetics Exclusive Event,
please do not hesitate to contact us for further discussion. Please email your response to
glambloomcosmetics@gmail.com. Thank you in advance for your time reviewing our
sponsorship proposal.

Yours faithfully

Nabila
DIRECTOR
GLAMBLOOM COSMETICS

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1.0 Background of Event
My Beauty & Cosmetics Exclusive Event is an event organized by Glambloom Cosmetics
to discover our new products in the industry and showcases all of our products. This event also
let all the attendees to test the products and everyone will also get a peek of upcoming makeup
trends and the latest seasonal looks by makeup artists which is specialized in beauty
enhancement techniques. This event is open to all women from young women, middle-aged
and elderly women.

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2.0 Event Program and Success to Date

Pre-Event:
i. Promote the event in the website, social media and ads in internet at least 3 months
before the event.
ii. Updating the process of the event in social media such as countdown the event,
interact with netizens in social media.
iii. Upload the photo of the makeup artist who will attend during the event and give some
clue for the netizens to guess who our makeup artist is.
iv. Have a social media competition going and pick winners and distribute prizes on the
event day.
v. Distributing an invitation by using audience email.

Onsite:
i. Everyone involved who will make the event much more enjoyable.
ii. Giving a comfortable atmosphere such as high-quality sound system so that audience
can hear clearly.
iii. Variety of food and beverage stall for audience to eat and relax.
iv. Merchandise stall for the attendees to visit before the event starts.
v. Capture the memories of the event and upload on the social media.

Post-Event:
i. Event evaluation before the audience leave the venue.
ii. Send personalized thank you emails to our audience for taking time out for our event.
iii. Have a post-event review with other crew event including sponsorships.
iv. Follow up on the social media and pick out the best photos, videos, and other
highlights of the event.

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3.0 Audience Profile
3.1 Demographics
Basically, all the attendees for this events age are in range of 20 years old and above.
Mostly, race that involves are Malay, Chinese, Indian because this is main race in Malaysia.
Gender that involves is female. Next, all the attendees that attend will consist of all women.
Their attendees could be various which is from young women, middle aged and elderly
women. The target attendees are attendees that came from all type of background.

3.2 Purchasing Behaviour

Complex: - Highly involved, significant brand differences
Example – The event company (Glambloom Cosmetics)

Dissonance-reducing: - Highly involved, little brand differences

Example – The venue (Glass House at Seputeh)

Variety-seeking: - Low involvement, significant perceived brand differences

Example: Merchandise

3.3 Geographic Location

Region- Country is Malaysia which is located at Kuala Lumpur
Size of Metropolitan Area- 1 whole venue
Population Density- Classified as urban
Climate- Depends on the weather forecast

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4.0 Sponsorship Opportunities
4.1 Strong Sponsorship Packages
Event description includes all event related information. It consists where, when, and
who the event is. Take some time to discuss the history and background of the event with the
sponsors. Next, Glambloom Cosmetics will find an organization that will benefit directly
from the event. We will also tell the sponsors what will this industry benefits participants.
Besides that, we will let potential sponsors know how they can work with our company and
what their contribution can really mean to the community.
Next, it is also including hard data on past successes and any growth we have observed
over the years. Growth is music to the ears of potential sponsors! These include attendance
data, event websites, social media mentions, and any traditional media coverage, where
applicable. Other than that, is contact information. We will let potential sponsors know who
they can reach for more information. Lastly, we will offer incentives for corporate sponsors,
they need to get something in return and often it needs to be something more than a mention
at the end of the event.
All of our sponsors will receive the best offer to market your brand as well joining in
helping an event a success.

4.2 Benefits in Sponsoring “My Beauty & Cosmetics Exclusive Event”

i) Brand Exposure: Exposed to wider audience since this event is mostly going to have an
influencers, professional women and entrepreneurs so sponsored companies can reach out to
a the audience which gives a good opportunity to promote as well as introducing the brand to
the public.

ii) Marketing: As mentioned before on the branding exposure, this can be one of the
marketing strategies to sell your brand to the community to all as this event is going to be a
big event involving all backgrounds.

iii) Media Coverage: We are planning to bring TV3 and Astro to cover on our event as we
have already experienced working together on our previous events so this is an opportunity
for you to have the media attention on your brand. Berita Harian, New Straits Times and
Sinar Harian are invited as well to bring this event to the public.

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4.3 Rights of Sponsoring “My Beauty & Cosmetics Exclusive Event”
- Your brand/logo will be included on all of our marketing tools like our official poster,
banner and website.
- 1 minute of advertisement (5 times in total) throughout the event will be offered to your
company.
- Allowed to bring out your own choice of products to be displayed at our open booth.
- Decision making on what kind products we should market to the audience is on your
company.

4.4 Proposed Sponsorship Investment (Value or In-Kind) and Duration of Agreement

When the agreement has been made between the sponsor and Glambloom Cosmetics,
sponsors will be offered with some in kind and vice versa. The list before has stated the in-kind
from our side so here is the list of possible value in kind in exchange with yours. All of the
items must be agreed by all parties in order for us to proceed to the next procedure.
Brand In-Kind

Hilton Offer discounted or complimentary rooms

Tealive Drinks

Pinggan Puteh Free food

Printcious Your logo and advert on all carrier bags

This agreement will be effective two weeks prior to the event date and throughout the
whole event. It will be terminated after the event ended and only if every party manage to fulfil
their duty per promised. For all of us to conclude the final settlement, any compromise is much
welcome. Glambloom Cosmetics will try to offer better terms that can benefit every party.

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5.0 Call For Action
We would appreciate to receive any feedback from your company, and we want to hear
on your thoughts concerning our proposal. Also, we would like to know if our terms and
conditions are following your standard of service. If there is anything you like or dislike
regarding our proposal, please feel free to tell or ask us anytime and we will ensure to
respond it as soon as possible. Any concerns and negotiation are open, we will take it into
consideration.
We again, appreciate your time and attention. We will be waiting for your feedback 2
weeks from the date on the letter. Thank you.

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6.0 Contact Information

For future information and enquiries, please contact:

NUR NABILA EZZATY BINTI NOR RIZLAN

DIRECTOR
No.: 018-9834953
Email: nabilaezzatyrizlan@gmail.com

OOI YUN RUH

DEPUTY DIRECTOR
No.: 012-3211606
Email: yunruh1998@gmail.com

AVVINASH A/L ULAKANATHAN

HEAD OF CORPORATE DEPARTMENT
No.: 011-11285569
Email: alvinavinnash06@gmail.com

CHIEW WIL SON

HEAD OF OPERATION DEPARTMENT
No.: 017-3808288
Email: kooyoo0505@gmail.com

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6.4 Event Plan

SECOND SEMESTER SESSION 2020/2021 (A202)

SCCT3233 INTEGRATIVE MARKETING COMMUNICATION
GROUP B

MY BEAUTY & COSMETICS EXCLUSIVE EVENT

brought by GLAMBLOOM COSMETICS

GROUP ASSIGNMENT
(EVENT PLAN)

PREPARED BY
(GROUP 6)
NO. MATRIC NO. NAME

1. 262487 CHIEW WIL SON

2. 263023 OOI YUN RUH

3. 267723 AVINNASH A/L ULAKANATHAN

4. 267840 NUR NABILA EZZATY NOR RIZLAN

PREPARED FOR
SITI SYAMSUL NURIN BINTI MOHMAD YAZAM

23
1.0 Introduction
Glambloom Cosmetics is planning to organize an exclusive event which a beauty event in
Kuala Lumpur. Established since 2016, Glambloom Cosmetics originated in Kuala Lumpur is
one of the biggest name to make it in the local beauty scene. With the mindset of “Cosmetics is
the Science of Woman’s Cosmos”, Glam Bloom Cosmetics is committed to introduce beauty
cosmetics to the public’s eyes by offering various products. It is the goals to enhance the natural
beauty of women by always providing the best products and services worldwide.

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2.0 Background of the Event
My Beauty & Cosmetics Exclusive Event is an event organized by Glambloom Cosmetics to
discover our new products in the industry and showcases all of our products. This event also let
all the attendees to test the products and everyone will also get a peek of upcoming makeup
trends and the latest seasonal looks by makeup artists which is specialized in beauty
enhancement techniques. This event is open to all women from young women, middle-aged and
elderly women. This event will be held at Glass House At Seputeh, Kuala Lumpur. Mr. Khir
Khalid will also be invited as he is professional makeup artist. Glambloom Cosmetics and an
invitation will also be sent out to Khir Khalid. Glambloom Cosmetics Event will have many
well-known make-up artist to spice up the event. That is why this exclusive event is open to all
women who look forward to this event. This event will be starting from 12 pm till 5pm. Prestige
Malaysia Studios and TV3 are chosen to give coverage for this event as it is one of the ways to
promote the brand. By having media coverage, sponsorships and stakeholders will also gain their
benefits as this will get a larger audience of attention.

2.1 Purpose
Apart from having this brand to be well-known to attract buyers, the goal of this event is to
introduce this brands to the public and to spark their interest to try it out. That is why My Beauty
& Cosmetics exists so that people can get the chance to get to know the brand better and perhaps
this event will make our beauty brand stand out.

2.2 Objectives
In order to attract the interest of people towards beauty, My Beauty & Cosmetics Event is
formed so that people can come and attend the event while watching makeup artist gives makeup
tutorial. This event gives an enormous opportunity for all women to get to know each other too.
It is always good to build network with people from the same interest so My Beauty &
Cosmetics 2021 is opening the chances for everyone to grab.

2.3 Mision and Vision

Thriving towards a successful event, mission and vision are created to encourage the
members to drive it further in reaching the goals. Therefore,

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Mission: To Unite People Through Beauty.
Vision: Becoming the Number One Local Brands in Malaysia.

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3.0 Target Audience
3.1 Demographic
i) Age
The attendees that we are targeting are age from young women, middle-aged and elderly
women. This is because people as young as this age are suited to learn and watch this beauty
event. They can be interested because they have been able to understand makeup cosmetics lead
them to feel more confident. Thus, beauty cosmetics can make individuals a confidence boost by
making them feel more physically attractive and increasing feelings of self-esteem. Generally, it
will bring a good benefit to all women who join this event other than having fun but celebrates
the power of makeup.

ii) Gender
All women from different background can join this event to enjoy while learning makeup
skills from professional make-up artist. As women, they can join the event to learn different
make up skills, prepare different skin types of makeup as everybody has different colouring and
undertones skin especially for beginners.

iii) Ethnicity
We are targeting all ethnics in Malaysia to join this event due to our country have many
races. Thus, beauty cosmetics not have a specific ethnic audience since makeup if for everyone
who wants to use it so, we are targeting all ethnic are one of our mission to reach as many people
as we can. In this, we are united to enhance the beauty of all women.

iv) Social Grade

Any social grade could enjoy the event. This is because beauty and cosmetics is one
particular industry standing out for everyone because of its uniqueness in the pursuit of the latest
trend. Beauty cosmetics help all women to gain attention in being extra special regarding of their
social life.

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3.2 Geographic Location
The exhibition will be located at indoor Glass House at Seputeh, Kuala Lumpur. The
location that we choose is in the middle city of Kuala Lumpur where it is a strategic location to
do an event. In addition, the venue is well known among the Malaysian and it is a wonderful
venue surrounded by greenery and the impressive building boasts of floor to ceiling glass walls
that allow everyone 360 degree views of its surrounding. It is a versatile event space that can
play host and hold an array of events in an elegantly classy setting. Thus, the place was
registered in apps store in Waze and Google Maps.

3.3 Audience Impact

i) Social
This beauty event has the incredible, unique ways of placing the emphasis on women. In
addition, this beauty event is a space for women to feel empowered and beautiful. In other ways,
this event is to celebrate the immense power of all women.

ii) Environment
Beauty event provides a platform for all women to come together to inspire one another. In
other way, beauty event can bring a great environment for women get to know each other and
share about beauty products. One of the most positive aspects about beauty is
the pure, unadulterated excitement that can result for women and anyone involved.

iii) Financial
The beauty event will bring a benefit to our brand not just by gaining a new member but
gain our profit company. The money that we spend in this event worth to the brand name that we
use to promote this beauty event. In other words, this beauty event builds an effective partnership
with high value sponsorships and creates a revenue stream opportunity.

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4.0 Tentative and Activity
My Beauty & Cosmetics 2021
Date: 2nd June 2021
Time: 12.00 pm - 5.00 pm

Wednesday, 2nd June 2021

TIME ACTIVITY NOTES

12.00 PM – 1.00 PM Registration - Guests

1 PM – 1:45 PM Opening Session -

- Welcoming speech and event

briefing from MC
- Introduction of sponsorship and
Ambassador

1:50 PM EVENT START

1:50 PM – 2:30 PM - Launching new cosmetic -

products by Glambloom’s
founder

2:30 PM – 4:00 PM - Makeup tutorials from -

professional makeup artist, Khir
Khalid.
- Share useful makeup tips

4:00 PM – 4:30 PM - Pick winners and distributed Those who join social
prizes media competition

4:30 PM – 5:00 PM - Taking photos

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 - Enjoys variety of food and
beverage
- Distributing cosmetics kit

Venue: Glass House at Seputeh, Kuala Lumpur

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5.0 Publicity
5.1 Sponsorships
5.1.1 Tealive - Catering
Pinggan Puteh will sponsor foods and beverages to our event. This is because we are
targeting Pinggan Puteh as our main sponsor to prepare foods for guests.

5.1.2 Printcious
Printcious is our second main sponsor as they will provide us goodies for our guests. The
reason why we choose Printcious is because it is a relatively new brand that is popular in Kuala
Lumpur, and it is rapidly becoming more well-known in Kuala Lumpur. Printcious has a very
impressive logo and a cool style that can personalized for our event.

5.1.3 Tealive
Tealives will offer beverages during the event. This brand will provide them drink and
voucher before entering the event.

5.1.4 Benefits in Sponsoring the Beauty Events

This exhibition fights are typically shown on Prestige Magazine Studios and TV3 and can
include the following sponsorship benefits:

i) Business Related Benefits

- Use of venue for sponsor functions
- Ability to showcase product
- Speaking opportunity (live stream or on-demand)

ii) Brand Related Benefits

- Photography/ footage right
- On-site kiosk/ display right
- On-site signage (venue signage, bag kits, invitation ticket)

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iii) Exposure Benefits
- Webcast (live stream or on-demand)
- PA announcements
- Internet promotions
- Jumbotron/ large screen
- Plasma or LED screens

iv) Event Analysis

- On-site surveying
- Exit Surveying
- Media Awareness
- Full Pre-Event Measurement
- Full Post-Event Measurement

5.1.5 Good Investment for Branding in Beauty Cosmetics

- The beauty industry has longevity as seen throughout history.
- The beauty industry is seeing a rise over the past years.
- Age demographics are becoming more widespread, increasing customer base.
- Beauty is seeing in everyday people.

5.2 Stakeholders
Stakeholders that have an interest in our exhibition were categorised by two categories:

5.2.1 Primary Stakeholders

- Pinggan Puteh
- Printcious
- Tealives
- Professional Makeup Artist invited (Khir Khalid)

5.2.2 Secondary Stakeholders

- Local Government (Dewan Bandaraya Kuala Lumpur, DBKL)

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- Media (Prestige Magazine Studios and TV3)
- Community Kuala Lumpur
- Other Local Cosmetic Brand in Malaysia

5.3 Marketing and Promotion

5.3.1 Advertisement
- Website: The information and updates regarding this event will be posted on the official
website of Glam Bloom Cosmetics so that everyone can view them.
- Social Media: Our brand supporters can be approached through Instagram and Twitter as
majority of people nowadays have at least one social media. We will also use social media ads
and pop-ups so that this event can get a wider audience.
- Television: As this is a collaboration with TV3, the adverts on this event will be broadcasted
on Nona during the event.

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6.0 Budget

NO ITEMS RM UNIT/ TOTAL TOTAL

(RM) (RM)
NUMBER
1 VENUE
- Glass House at Seputeh,
Kuala Lumpur. 6,980.00 6 hours 6,980.00 6,980.00
1. Tear down (cleaning
& dismantle)
2. Full House, full
facilities usage
3. Fully air condition
4. Setup time
5. Event time
6. 3 housekeepers for 3
area allocation
- Floor clean at all times
ready for capturing.
- Furniture is arrange per
plan throughout the event.
- Priority checking the
washroom every 15 minutes
7. Audio Visual system
(6 hours) includes
- 2 unit mic
- Sound speaker at all level
- Screen & projector
8. Audio visual standby
9. 1 unit cooler fan
rental (6 hours)

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3 BEVERAGE AND FOOD
1. Beverages - - - -
(Sponsored)
2. Foods (Sponsored) - - - -
4 PUBLICITY
1. Invitation Tickets - - - -
(Sponsored)

5 MARKETING AND
ADVRTISEMENT
1. Facebook Ads 5.00 63 days 315.00
2. Instagram Ads 6.00 63 days 378.00 1,008.00

6 OTHERS
1. Makeup Artists – Mr. 1,000.00 1 1,000.00 1,000.00
Khir Khalid

7 CONTIGENCY 3,000.00 3,000.00

TOTAL 11,988.0
0

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Appendix
Gantt Chart

Crews’ Name
in Charge
TASK START FINISH (/)

1 Survey the Venue 1 January 2 January

2021 2021

2 Writing & Sending 3 January 4 January

Proposal for the 2021 2021
MY BEAUTY & COSMETICS EXCLUSIVE EVENT

Venue

3 Plan for the Tentative 17 January 17 March

2021 2021

4 Send out Sponsorship 27 March 27 April

Proposal 2021 2021

5 Buy Things Needed 1 May 2021 18 May

for the Event 2021

6 Spread the Words 1 April 2 June

Regarding the Event 2021 2021
to the Public

7 Send out Invitation 1 May 2021 1 June

for Guests and VIPs 2021

8 Ensuring the Venue 26 May 1 June

is Equipped/Prepared 2021 2021
for the Event

10 Last Check 1 June 2021 2 June

2021

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Event Map

The location of Glass House at Seputeh would be very convenient to the guests as it
is located in the centre of Kuala Lumpur. There are valet and shuttle services
provided.

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Event Layout
The layout of the venue is as shown below.

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