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THE PERFECT SLIDE DECK

BLUEPRINT

One of the most important pieces of the entire webinar system is your actual pre-
sentation. Your slide deck dictates the flow, the richness and overall ease of your
presentation, therefore it deserves your focus and attention! This blueprint will
outline exactly what to include in your presentation and will help you decide on the
flow of your content. As you already know, we will focus on the 3 phases of a
webinar slide deck: Promise, Path and Promotion. To get the most from this blue-
print, make sure to watch the Webinar Content Creation Workshop lesson in
module one.

THE PROMISE

Title Slide

The title slide is a perfect placeholder until you get things started and it sets the
stage for what you plan to teach. It also makes you look like a pro ;-)

Webinar Hashtag (Optional)

If you want to use a hashtag for your viewers to chat about your webinar on social
media, it’s good to post that right at the beginning.

Eliminate Distractions (Optional)

Start your webinar off right by encouraging your audience to silence their phones
and close their door - they deserve this time for themselves!

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Theme Slide: You Are In The Right Place

Make your audience feel that they have made the right decision of showing up by
quickly relating to why they are with you today. Highlight their frustrations and
their desires.

Theme Slide: Tease a Bonus

To encourage your audience to stay until the very end, entice them with a special
bonus announcement at the end of your webinar.

Theme Slide: What You’ll Learn

Take the time to set expectations by telling your viewers specifically what they will
learn in today’s webinar. Make each topic ultra specific and exciting so they look
forward to diving in!

Theme Slide: You “A-Ha” Moment

Use your “A-Ha” story to lead your audience into WHY you are going to teach
them the strategies you’ve outlined in your presentation

Theme Slide: Social Proof

While you are telling your “A-Ha” moment story, sprinkle in some social proof to
show that you know your stuff.

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THE PATH

Theme Slide: Steps, Strategies & Secrets

The most powerful webinar presentations take viewers through a series of steps
or strategies that show WHAT needs to happen to reach the end results (Your
Promise). Remember, the presentation is the WHAT and your paid program is the
HOW. Use examples, images, powerful phrases and stories to punctuate your
points. This is the MEAT of your presentation and should be your very best con-
tent.

Theme Slide: Engagement

Find opportunities for your viewers to communicate with you in the chat. Have
them take notes, answer questions and let you know their thoughts on what you
are teaching. These opportunities should be designed to seamlessly flow with
your content.

Theme Slide: Inspiration

Quotes, phrases and images should be used to help your views FEEL the way you
want them to feel about the content you are teaching.

Theme Slide: Case Studies

Use case studies and testimonials as a way for your viewers to see themselves in
those you’ve already helped. The testimonials are not used to make you look
good, but instead to show your viewers that your strategies can work for them
too!

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THE PROMOTION

Theme Slide: Why Did You Show Up?

Remind your audience about how they were feeling when they first showed up for
the webinar.

Theme Slide: The Obvious Question

Tell your viewers what you know they are already thinking. “How do I make this all
work quickly?”

Theme Slide: You’ve Got Two Options

You want to paint the picture of the hard way (doing it alone) and the easy way
(going on this journey with you - AKA: your paid product).

Theme Slide: Introducing

Use your product logo or a picture of your product inside devices like an ipad,
iphone and laptop.

Theme Slide: The One Sentence Product Promise

Tell your viewers EXACTLY what your product is all about in one, value-packed
sentence.

Theme Slide: What You Get

Make it extremely clear what’s included in the program. You may want to take
them quickly through each module to show them all the value you are going to
deliver. To take it one step further, also tell them on a separate slide what they will
create as well (meaning, the results they will see). Once you’ve shown them
what’s included in the program, talk about your “Fast-Action Bonus” that you
teased them with at the beginning of the webinar.

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Theme Slide: What It Costs

This is your opportunity to clearly spell out the pricing options. This slide is espe-
cially important if you are offering a payment option as well as your pay in full
price.

Theme Slide: The Live Link

Show the link with no extra distractions on the slide. Tell them to go now to sign
up.

Theme Slide: The Guarantee

Always offer a guarantee. This will increase your conversions because your view-
ers will not feel that buying from you is a risk.

Theme Slide: Total Value

Before you move into the Q&A session, clearly state everything that is included
and the total value of the program.

Theme Slide: What Happens Next

Show your viewers what they will see when they go to the link you’ve provided
them. Show them a snipped from your sales page or order form and also what it
will look like when they login to your members area (if applicable).

Theme Slide: The Final Slide (My Secret Sauce!)

During your 15 minute Q&A session, use the “Final Slide” to create urgency (the
timer) and add social proof (the testimonials). Also add a support email address
for anyone having issues ordering.

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