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Module 5 / Lesson 3

AUTOMATED “LIVE”PHASE

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What You Will Discover

‣ The Big Picture: The Core Live-Webinar Tweaks When Moving into Automation
‣ How to Prepare for an Automated Webinar
‣ Where Your VA Can Offer Support Even When It’s Not Live
‣ The Pre-Party Experience in an Automated Webinar
‣ The Q&A Session for an Automated Webinar

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‣ Even though you are not technically there

live, your automated experience is still LIVE
to those that register and show up for it.

‣ Most marketers using an automated funnel

do NOT call it a “recorded webinar” or
mention anything about it not being live.

‣ However, you need to decide if you want it to

“seem” live or take out all mentions of the
live experience in the recording.

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The Live Phase is where things get a bit murky.

You have to find your balance between “simulating a live
experience” and making it known you are not presenting live.

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LESSON
ONE

10 -POINT
PREPAREDNESS
CHECKLIST

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SLIDE CHECK: HAVE SOMEONE EDIT YOUR

SLIDE DECK TO CHECK FOR TYPOS, LINKS ARE
CORRECT, IMAGES SHOW UP PROPERLY,
BUILDS ARE WORKING, ETC.

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PRACTICE MAKES PERFECT: PRESENT

YOUR WEBINAR FROM START TO FINISH AT
LEAST 3 TIMES BEFORE GOING LIVE. DO IT 2
TIMES WITHOUT STOPPING!

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MOCK IT UP: SPEND ONE HOUR TO GET

FAMILIAR WITH YOUR TECH PLATFORM AND
THEN RUN A MOCK WEBINAR: TEST YOUR
SLIDES AND AUDIO ON THE PLATFORM.

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GET A SIDEKICK:
PLAN TO HAVE A VA ON SKYPE TO SUPPORT YOU
AND YOUR AUDIENCE DURING YOUR PRESENTATION.
(NEVER DO IT ALONE!)

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THE DEETS: ANSWER THE TOP 10 QUESTIONS

YOU WILL LIKELY GET ASKED ABOUT YOUR PRODUCT.
YOUR VA WILL USE THESE WHILE LIVE IN THE CHAT
BOX AND WHILE LIVE ON YOUR SALES PAGE CHAT.

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KICK THINGS OFF: PREPARE 3-5

Q&A “KICK-OFF” QUESTIONS IN
ADVANCE AND GET THEM TO YOUR VA.

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SHOUT OUTS: FIND A WAY TO QUICKLY IDENTIFY YOUR

NEW BUYER NAMES WHILE LIVE ON THE WEBINAR. YOUR
VA WILL USE SKYPE TO LIST YOUR NEW BUYER’S NAME
SO YOU CAN THEN GIVE THEM SHOUT OUTS.

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GET CONNECTED: MAKE SURE YOUR

COMPUTER CAN BE HARDWIRED IN AND
CONNECTED TO A POWER SOURCE.
NO WIFI IF YOU CAN HELP IT!

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JUST IN CASE: PRINT A HARD COPY OF

YOUR SLIDES AND HAVE THEM NEAR YOU IN
CASE YOU HAVE TECH CHALLENGES.

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QUIET ZONE: ELIMINATE BACKGROUND NOISE.

(CLOSE WINDOWS, TURN OFF A/C, FAN OR
HEATER, PUT A SIGN ON YOUR DOOR, PUT YOUR
DOG OUTSIDE, SILENCE YOUR PHONE, ETC.)

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LESSON
TWO

HOW TO TURN A VA INTO

A STEALTHY SIDEKICK

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“WEBINAR EXPERIENCE MANAGER”

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Webinar Experience Manager

‣ Tech support is on speed dial.
‣ Support emails are being monitored starting the hour leading up to
the live webinar through the first 20 minutes of the webinar.

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LIVE SUPPORT IN CHAT BOX

FOR YOUR REGISTRANTS

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‣ Webinar Workbook
‣ Webinar Hashtag
‣ Webinar Registration Link
‣ Webinar Live Link
‣ Dial-In Phone Number (if applicable)
‣ All Resources Mentioned on Webinar
(Books, Websites, Software, Etc.)

‣ Buy Link

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YOUR LIVE SKYPE SUPPORT

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Q&A ORGANIZER

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LESSON
THREE

THE PRE-PARTY EXPERIENCE

& OTHER SMART
ENGAGEMENT TECHNIQUES

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LESSON
FOUR

HOW TO CREATE A SALES

GENERATING Q&A SESSION

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DO THE WORK
MAKE IT REAL

Lock in a recorded webinar that you are proud of and feel

confident about its ability to convert. Once you have that
locked in, most of the other pieces fall into place quickly.

© 2015 Amy Porterfield, Inc.

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