Why The High Ticket

Course Model?
Introduction
The Goal Of This Module
● Prepare yourself for what’s to come with this program.
● Remind yourself of the benefits of this model for launching any type of
expert-based program
● Set the stage for the PROCESS
What Is YOUR Goal With This Program?
● Is it IMPACT?
● Is it REVENUE?
● Is it LIFESTYLE?
● There is no wrong answer.
● This method is designed for any and all of the above benefits. It has been used to
launch 8-figure brands, modest lifestyles, and pocket-padding revenue.
Proof Is In The Pudding
● Generated first $10,000 with less than $5 in ads. Now doing $60,000+ per month.
● Client List: Russell Brunson (twice), Scott Oldford, Eric Siu, Bob Mangat, Shanda
Sumpter, and more.
● $0-$50,000/mo in 5 weeks
● Bob - $0-$120,000/mo in new revenue in 60 days
● Alex - $0-$1.2MM total in 2.5 months
● $0-$3.2MM in 4 months
● Went from $30k/mo - $100k/mo in just a couple of months while reducing their
cost per acquisition
● Added $150,000 in revenue in 2 weeks after attending our live event
● Provides a 20X-70X ROAS for our own agency ($100k+ in sales collected in
May-June this year)
The Common Story With
Course Creators
 The Typical Ascension Model For Experts

Mastermind 5
$$$

Coaching
$$ 20

Products, Courses,
Events, etc... $ 100
The Problems?
1. Each level has a separate method of ACQUISITION METHOD (Marketing +
Sales Funnels)
a. Webinars
b. Sales letters
c. Email Sequences
d. Lead Magnets
e. Phone Sales
f. Ads / Copy / Messages / Targeting...
2. Each level also has its own separate DELIVERY METHOD
a. Membership Sites
b. Content
c. Coaching Calls
d. Meetups, etc...
Tesla’s (Brilliant) Succession Plan
The Tesla “Descension”
Launch Plan
 The Typical Ascension Model For Experts

Mastermind 5
$$$

Coaching
$$ 20

Products, Courses
$ 100

Each Offer Here Focuses On A Different End Result

(More Complex)
 The Typical Ascension Model For Experts

Mastermind 5
$$$

Coaching
$$ 20

Products, Courses $ 100

 The Perfect Expert
Model

Tier 3:
1-on-1, Done For You $$$
START With The Top
Tier… then DESCEND
Tier 2:
Coaching, Done With $$ towards more
productized offers!
You Assistance

Tier 1:
Do It Yourself Course $

1 Result/Product.
Multiple Investment Levels
Why The Perfect Expert Will Prevent You From
Going Broke As A Course Creator
How We Launch 6-7 Figure Courses And
Programs Nearly Overnight...
1. Establish a baseline 4X-5x ROAS minimum.
2. CLEAR distinction between each offer (Support, no support, etc…)
3. Focus on 1 SINGLE offer, that has at least 2 AVATARS and at least 1 $3,000
offer
4. Focus on 1 SINGLE ACQUISITION METHOD instead of individual
acquisition methods
5. Divert the AVATARS to the appropriate offer
6. Collect “marketing intel” while we sell the products to optimize
Your Goal Is To Develop 1 Core Offer
With 2-3 Levels Of Intimacy…
Sold Through 1 Acquisition Funnel.
 The “Perfect Expert Business Model”
Acquisition Method
Core Product Acquisition
And Result Investment Delivery
Method

Done For You /

$$$
1-on-1

Course Mini Done With You /

$$
Webinar Group Coaching

$ Do It Yourself
This Is How Professionals Launch
Their Course With The
Least Amount Of Risk
The Path To $25k/mo, $50k/mo,
and beyond looks like this...
 Price
Point

Tier 1
$$$

Tier 2
$$

Tier 3 Tier 3
$ $

Monthly
Revenue
$0 $25,000 $50,000 $150,000+

Phase 2: Sales
Phase 1: Mini Webinar
Automation
When You Get This Right Here’s What Happens

1. You take less risk on your ads, making way more upfront while serving a
better customer
2. You can easily, and quickly hit $10k per month with your high end offers.
3. Your focus on 1 SINGLE ACQUISITION METHOD simplifies your entire
course marketing method.
4. Collect “marketing intel” while we sell the products to optimize