FUN SHEET

6 Pillar
Roadmap
A simple 6 step roadmap to launching
and growing your business online.

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Pg. 1 CO M M U N I C ATION © M arie Forleo Int ern at ion al m arieforleobscho o l .com
 PILLAR ONE: PROFIT CLARITY

What does profit clarity mean?

List the three “W’s” of profit clarity:

1.
2.
3.

True or False: You should be marketing your product or service to everyone.

True False

PILLAR TWO: WEBSITES THAT SELL AND DON’T SUCK

Spill It: Do you have website shame? What is it?

When browsing your website, how long does it take for someone to form an impression about you and
your business?

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Your website should do the following three things—but what do they mean?

Connect:
Capture:
Convert:

PILLAR THREE: DEVELOP YOUR COMMUNICATION PLAN

What is a communication plan and what should it do?

True or False: Free content is a good thing.

True False

Adding value to your customers’ lives is easy. Circle all the ways you can do this:

Emails Videos Blogs Webinars Teleseminars Newsletters

Social Media Ebooks/Guides Tutorials Resource Lists

Updates

What are two things your communication plan should do?

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 PILLAR FOUR: GET TRAFFIC AND GROW YOUR LIST

True or False: It’s possible to get high-quality traffic for free.

True False

Fill in the Blank: You should be _____________________ with what you know and what you have.

What’s one easy way you can drive traffic back to your site and grow your list?

PILLAR 5: DESIGNING PRODUCTS & SERVICES CUSTOMERS LOVE

Complete the Sentence: In business, it’s not about what you know or what you sell, it’s

Why is it so important to understand how to position and communicate what you offer?

PILLAR 6: MARKETING MARKETING MARKETING!

True or False: If you have an amazing product or service you’re a guaranteed success.

True False

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Spill It: What, if anything, scares you about marketing?

Fill In The Blank: Marketing is ____________________________________________.

“No other person ever has, or ever will have, the unique blend of talents, strengths,
and perspective that you have.” — Marie Forleo

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