Appendix 1

Copywriting Headline Templates for

your Ads or sales videos.

Get set go and start using to get leads.

§ The secret of getting [results]

§ A little mistake that cost a [target market] [cost] a year
§ Advice to… [target market] who want [results]
§ Do you suffer from [problem] at [occasion]?
§ Who ever heard of [target market] having [results] without [objection]
§ How I improved… [problem] without [objection] in just [time]
§ Discover the [benefits] you get with [results]
§ Proven: The most effective way to get [results]
§ How a [something perceived as bad] resulted in [results] and [benefits]
§ Do you suffer from [problem]?
§ Do you have these symptoms of [problem]
§ Guaranteed to [results] without [objection]
§ How a new [product] solved my [problem] in just [time]
§ Which type of [target market] are you? Is it stopping you get [results]?
§ Does your [problem] ever embarrass you?
§ To people who want [results] but don’t know where to start
§ How much is [problem] really costing you?
§ The right way to solve [problem]
§ [thousands / hundreds / etc]of [target market] now have [results] will you
join them?
§ For the [target market individual, not plural] who has less [results] than he /
she wants
§ Suppose this happened to your [business / life / relationship etc]. Would you
survive?
§ Are other [target market] secretly overtaking you?
§ [X] proven ways to get [results] and [benefits]
§ Are you ready to have [results] in just [time]?
 § Get your hands on this system that took one [target market] from [starting
results] to [end results] in just [time]
§ How I got [results] by making this unusual mistake.
§ Why some [target market] always have / get [results]
§ You can laugh about [problem] if you follow this simple plan
§ Five common [problems] faced by [target market] which one do you want to
solve?
§ What [industry experts] do when faced with [problem]
§ [industry] experts prove that you can have [results] and with this new
[product]
§ Why it’s not your fault you have [problem]. And how to make it disappear in
just [time]
§ Thousands of [target market] can have [results] but never realise it. Don’t let
it be you.
§ Why [target market] are raving about this [product]. ([Results] is just one of
the reasons)
§ For just [cost] a day you can have [results] and [benefits] in [time]
§ To [target market] who want [results] by [time]
§ This new [product] will get you [benefits] galore
§ It’s not right that you don’t have [results] when so many [target market] do
§ The secrets of [target markets] that always get [results]
§ What the [industry] experts don’t want you to know about solving [problem]
§ Why do some [target market] have more [benefits] than others? The answer
might surprise you