My Social

Media

Style BY: JENNA

KUPFERSCHMID

Guide
Table of

Contents

TOPICS COVERED

Goals
Audience
Accounts
Content Pillars
Voice and Tone
Colors
Branded Hashtags
Words and Phrases to Avoid
Capitalization
Inspiring Brands
Tagging Guidelines
Crediting Guidelines
 Goals

MY OVERALL BRAND MISSION STATEMENT

Social media is constantly changing and adapting in our world.

Therefore media literacy is extremely important. Not only does
this refer to using media to connect with friends and family, but
also in a professional manner. The vision for this blog is to
outline the different ways each social media platform can be used
to increase professional connections.
Audience

MY IDEAL AUDIENCE

mainly women between the ages of 18-22

and unemployed
need to be sociable so may be involved in
activities such as Greek life around campus
audience does not vary between my
platforms, but the interaction on them does
vary
need to be involved with social media in
their daily life ie, they like posting online
and are active on their accounts
 TikTok
TikTok itself would be a marketplace
for my brand where consumers can
go and educate themselves on my
material right on the app instead of
needing to be directed to my website
to do so.
HTTOS://WWW.TIKTOK.COM/SOCIALBLOG

Accounts Instagram
My vision statement on Instagram would be
to spread awareness of my brand,
consequently directing them through my
Instagram bio directly to my website.
HTTPS://WWW.INSTAGRAM.COM/ASOCIALBLOG/

Twitter
I would use Twitter to see if the goal
for my overall brand, being the need to
use social media professionally as well
as socially, was being received correctly
by audience.

HTTPS://WWW.TWITTER.COM/JJENNA22
Content I INTEND TO USE THE SOCIAL MEDIA CONTENT RULE
OF THIRDS

Pillars 1/3 of content promotes business and converts audience--Instagram is where I will promote
this type of content the most frequently because it is where I plan to raise awareness for my
website
content will be posted every Tuesday and Thursday, one post a day, with the focus on
logos in pictures directing viewers to my website
1/3 of content shares ideas and stories from thought leaders--Twitter is where I will promote
this type of content because it will allow for a deeper connection with my audience
content will be posted Monday, Wednesday, and Saturday, writing about two to three
tweets each day, these should focus on audience connection by asking questions
consumers might have or bringing up important issues about professionalism in social
media marketing
1/3 of content is original brand content--TikTok is where I will promote this type of content
frequently because the app allows for less of a tight framework and more personable
connection with consumers
content will be posted every Tuesday, Saturday, and Sunday one post a day, with the
videos focusing on following current trends or taking an educational standpoint in order
to gain a follower base
 Voice and

Tone

THE OVERALL VOICE AND

TONE IS EDUCATIONAL.
x
the voice and tone of my website and social media
sites, although educational, should never be
presented in an uptight or "know it all" manner,
but rather invite collaboration on important topics
adding to this, there should always be a tone of
professionalism on all my sites due to the
emphasis on professionalism throughout my
website
lastly, the tone should also be inviting and
supportive to the young and unexperienced
market I am trying to connect with
 Colors

WHITE PURPLE BLACK

MY COLOR PALETTE

I want my colors to reflect simplicity within my brand. The designs on my website use
black and white frequently in order to create cohesiveness within my page. The use of
the color purple is used as a pop of color but still reflects a sense of simplicity and
calming provided by the other two colors.

Branded
Hashtags
TikTok Hashtags
#fyp should be used because it is the most
popular hashtag, therefore allowing for a wider
audience outreach
#socialmediamarketing also has 280.3million
views on TikTok so that would be important to
use on the app as well in order to target those
interested in my topic
TikTok hashtags are the most important to use
because they target curated pages that may be
interested in my brand
at least two hashtags should be included in each
post
Instagram Hashtags
#socialblog would be a good hashtag to use because
it would raise awareness for my website, with the
goal of Instagram in mind being a tool to increase
website visits
#socialmediastrategy would also be a good
hashtag to use on my Instagram posts because it
would allow for intrigue about my brand without
giving too much information therefore muting the
need to visit my page
In general Instagram hashtags should be used less
frequently, with each post only containing a
hashtag if my audience interaction is low
Twitter Hashtags
#socialmedia could be used when tweeting, but specifically in the
middle of the tweet
for example: "do you need help creating engagement with your
brand on #socialmedia..."?
in general Twitter hashtags should be used frequently to get attention
but vary depending on what is being tweeted or what is trending
it is more important to use hashtags in the middle of a sentence or use
trending hashtags rather than planning specific hashtags to use
 Words and

Phrases to
Do not use any slang as a
Avoid brand: if a brand tries to
hard to fit into trends it
Holistic: this word is Viral: never set the goal may come off as "cringe"
overused and therefore of something to go "viral" to viewers, it is better to
has lost its meaning; does this is unrealistic as it blend in to the masses by
not add anything to a does not provide a goal following trends with
social media post or blog with data that can more videos or picture styles
rather than with the
post so it is best avoided attainably be reached
language people use
 Capitalization

THE RULES ON
MY CAPITALIZATION STYLE

TikTok: no capitalization should be used, everything in lower

case, making the format feel more personal and less branded

Instagram: capitalization should be used at the beginning of

sentences but captions should still be kept short (one
sentence or a couple words)

Twitter: proper grammar rules should be followed meaning

capitalization should be used at the beginning of each sentence,
multiple sentences/characters should be used and sentences
should feel more formal
Inspiring Brands
BRANDS I WOULD HOPE TO CONNECT WITH
@thedigitaldes on Instagram:
smaller entrepreneur who has
the same goals as my brand,
tailored to women
@amr_digital on TikTok:
@trmsocialmedia on Twitter:
provide tips, tricks, and tutorials
page dedicated to providing tools
on how to create original
to improve marketing on social
content and starting a business
media
on social media
 Tagging

Guidelines

When do you tag someone? you tag someone if they are in a picture or video
with you or if they are mentioned in your caption or
tweet

Do you include a tag in the

photo, caption, or both? on Instagram you include the tag in the photo while
on TikTok and Twitter it is in the caption or tweet

In which cases do you need to you need to ask permission to tag someone if you have not
ask permission to tag? discussed the content you are posting with the person involved
Crediting

Guidelines

When do you need to you need to credit someone if any of your thoughts or ideas came from something
they published or if they are in your content (via picture/video or quoted in the
credit someone? caption)

What format should the the credit should first provide the name of the individual, then their position in the
company, then lastly the company they work for itself
credit follow?

Are there different levels of there are different levels of crediting depending on the prevalence the individual has in
your post: for example if someone is in a photograph with you, tagging them may be
crediting? If so, what are they? enough credit, but if they helped write a caption or come up with a part of the website
more crediting is needed

When do you not need to

you do not need to credit someone if they either had no part in your work or simply
credit someone? sparked an idea that you came up with or finalized