BUILDING A BRAND

THROUGH SOCIAL MEDIA:

YOUR COMPLETE GUIDE
 BUILDING A BRAND THROUGH SOCIAL MEDIA: YOUR COMPLETE GUIDE

How to Use This Workbook:

We recommend starting with the article at:

http://www.bluchic.com/building-social-media-brand/ and use this free
workbook as a guide to help you start building a brand through social
media.

Prioritizing your social media branding will not only help you connect more
with your target audience, but it will also help you be more strategic
throughout your entire business leading you to get better results.

So, get cozy and really allow yourself to brainstorm your answers. Let’s get
started!

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https://www.pinterest.com/hibluchic/ https://www.facebook.com/bluchic
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I N STAG R AM . C O M /HI B LU C HIC TW ITTE R.COM/BLUCHIC

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 COMPLETE GUIDE ON HOW TO LAUNCH YOUR WEBSITE IN 3 DAYS

01. Identify The Right Platforms For Your Business

It’s important to know the right social platforms to participate on so you don’t waste
your coveted time. But how do you find the “right” social platforms for your business?
How do you figure out the voice you want to use throughout your writing and social
media? Here are a few questions to ask yourself:

1. What platforms does your audience use the most?

2. Where does your current traffic come from?

3. What platforms do you competitors use?

4. What do you want to be known for?

5. How will you share your message?

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6. What value do you bring to your audience?

7. What adjectives would describe your business’ culture?

8. How can you show authenticity in posts?

02. Come Up With An Editorial Calendar

Now don’t shy away from this step. It may seem like a huge undertaking and too rigid
of a project, but determining the basics for your editorial calendar will help you be
clear on expectations. Here are some questions to consider:

1. How often will you post on each platform?

2. What type of content will you post?

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3. What third-party content are you going to share?

4. Who is in charge of finding/scheduling the content?

5. What scheduling platforms will you be using?

6. What value do you bring to your audience?

7. How can you be a thought leader in your industry?

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03. Create Eye-catching, Share Worthy Visuals

Now the fun begins, creating amazing social media graphics! We suggest creating a
template for each social platform so you don’t have to reinvent the wheel every time
you need a new graphic! Here are some questions to answer:

1. How will these graphics be created? Canva, Photoshop, Illustrator, etc?

2. Who will create these graphics? Will you need to outsource?

3. Are you using stock photos, original photos, or graphics or a mix of all three?

4. How can your graphics stand out from your competitors?

5. What filters/tone do you want your graphics to have?

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04. Start To Get Noticed

Now it’s time to get noticed! You’ll want to start to build real relationships with people
you admire and would want to work with in the future. Here are some questions to
help you get started:

1. What brands/influencers does my target audience follow?

2. How can I partner with these brands/influencers?

3. Who would I love to partner with?

4. What hashtags does my target audience use and follow?

5. What excites my target audience the most?

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05. Increase Engagement

While the algorithms are forever changing, engagement is still an important piece to
growing your brand on social media. Here are some questions you’ll need answer:

1. Who will be responsible for engagement? You or something you outsource?

2. How often will you engage with other users? How many times per day/week?

3. How can you foster a community around your brand?

06. Analyze Your Work

You put in all that work and now it’s time to see what’s been working. We suggest
every quarter because sometimes you don’t know the return on something until
weeks or months down the road.

1. What types of posts got the most & best feedback?

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2. What content gets the least & worst feedback?

3. How can you improve? What news ideas can you try?