PLANOLY

INSTAGRAM CAPTION KIT

We’re happy you’re using our Instagram caption kit! PLANOLY is a social media content planner
created to help you visually plan, schedule, and analyze your Instagram! Wanna learn more ways
to save time managing your Instagram? Head here to learn more!

INSTRUCTIONS:
1. Save your own version of this file by heading to FILE > MAKE A COPY > NAME YOUR
FILE

2. Every time you need a caption, start by choosing your “Goal.” Click to head to its
section, and browse through caption options

3. Edit the placeholders in the caption to fit your brand or business. Edit anything, this is
now YOUR resource

4. As you write new captions, add them to this document to continue building this as a
resource you can rely on every time you need captions

5. Good luck and happy planning!

CHOOSE YOUR GOAL:

PRODUCT EDUCATION & PRO TIPS

BEHIND THE SCENES

ANNOUNCEMENTS & PROMOTIONS

ENCOURAGE ENGAGEMENT

FUN, SASSY, & WITTY

CUSTOMER TESTIMONIALS & SHOUTOUTS

YOUR OWN CAPTIONS

PLANOLY.COM | INSTAGRAM CAPTION KIT 2022

 PRODUCT EDUCATION & PRO TIPS

🥂
CAPTION: Have you tried the newest addition to our [menu or product line]? It's made with [list
out key ingredients and benefits] Come try it today, and bring a friend!

CAPTION: New merch, who dis? ✨ Here's what we’re carrying in our bags this winter [list out top
products and their use cases]

CAPTION: What can I say? [product/service] is the best thing since sliced sourdough bread!

CAPTION: What can I say? [product/service] is the best thing since an air fryer!

CAPTION: What exactly is [insert product name], and why do we keep running out? It’s the first of
its kind to help you [list out what problems it solves for your customers and make them feel
exclusive for being able to order one!]

CAPTION: We’re getting a lot of questions about our [product or service name] lately. Here’s what
you can expect: ….[list out answers to FAQs or give insight into what it's like to visit you].

CAPTION: Traveling soon? Here’s a list of our TSA-friendly products!

CAPTION: If only there was a way that fragrant aromas could come through in a photo. [Very
descriptively describe the food item]

CAPTION: Can I spill some tea? Actually, let me drink it as I tell you all about [briefly describe a
product or service you want to showcase and a hack more customers should know about]. Do you
have any hacks to share with us?

CAPTION: Psst…want in on something amazing? The number one thing our clients love about
[your product/service] surprisingly isn’t [expected benefit], but rather [number one benefit]! Ready
to experience it for yourself? [Click the link in my bio/Head to our website/Etc.]!

CAPTION: You’ll never guess what we’ve been up to! We’ve been busy working on something
special, and we’re more excited than a kid on Christmas getting an Xbox. [Explain what you’re
launching and how long its been in the works]

CAPTION: Taking a break from our regular posting to make sure you knew about something
exciting in the works! [Explain what you’re launching and how long its been in the works]

CAPTION: If knowledge is power, you better grab your superhero cape because we’ve got some
powerful information to share with you! [Describe an upcoming webinar or product education
publication and link to where they can get more info.]

CAPTION: You’re about to be a pro with [name of product/service] by the end of this week. Every
day, look out for tips to better use [product/service]
PLANOLY.COM | INSTAGRAM CAPTION KIT 2022
Pro Tip #1: [insert a tip related to product/service].

Come back all week for more tips daily! [Post a new tip each day for 5 days.]

CAPTION: Say, “hello” to your new best friend! [Describe the product]. You’ll wonder how you
lived without it before now.

CAPTION: Say goodbye [common customer problem] and hello [your popular product name].

CAPTION: We were today years old when we discovered that most of our followers are missing
out big time. What if we told you that there’s a better way to use [popular product]?

[Spend 2-3 sentences educating your audience]

CAPTION: If you’ve ever asked yourself: “__________?” [question relating to your

business/product/service], then strap in. I’m spending the next 24 hours answering any questions.
Ask me anything!

CAPTION: 🛑 Stop. 🚦 Don’t pass go. You’re going to want to know about _______ before doing
anything else. [expose common misconception or misuse of product].

CAPTION: Can’t decide what's the most important part of my daily routine…. [describe how your
product or service is a part of your everyday life.]

CAPTION: While every day isn’t the same, evolving our product remains a constant. Here’s what
you can expect in the coming days! [briefly tease upcoming features or changes to your product
based on what your customers need]

BEHIND THE SCENES

CAPTION: It’s not all work and no play around here! #SundayFunday with my family! How are you
enjoying the weekend?

CAPTION: Team member spotlight! [name] has been with us for [years] and [describe job role].
Did you know, [insert a fun fact about the person related to how they help customers].

CAPTION: We’d like to introduce you to [name], one of our top [agents/sellers]. [Name] has been
on the team helping us make dreams happen since [date]. [Share fun team member stats to build
community and relationships].

CAPTION: Here’s a look into what goes into preparing every order. [Share a photo, reel, or video
of you walking through storage space]

CAPTION: Some BTS action into our magic ✨

PLANOLY.COM | INSTAGRAM CAPTION KIT 2022
CAPTION: Giving back to the community is a top priority for me. [Explain why, share a short story,
and post this with a photo or content of participating with a local charity.]

CAPTION: Oh hey there 👋 It’s been a while since I’ve shown my face around here. In case we
haven’t met before, I’m [share your name and a quick bio]. Most people don’t know that I [share
how you run the business or help customers specifically]. I’d love to get to know you too! Please
introduce yourself in the comments.

CAPTION: Here's a look at what goes into making our clients glow inside and out!

CAPTION: Here's a look at what goes into making [product name] the best in the business!

CAPTION: A day in the life of a business owner isn’t as glamorous as it sounds. [share a real
picture of what your day looks like]

CAPTION: We’re putting together our next product line and would love your help. Which color do
you prefer? 1, 2, or 3?

CAPTION: Do you wish we had a certain product? We’re all ears from our community to help us
identify our next big launch!

🤩
CAPTION: How does our [product name] go from our factory to your [location where product is
used - i.e.bathroom]? We're giving you a peek inside the process!

CAPTION: Something we talk about almost weekly in our offices: [explain a fresh perspective for
your industry].

CAPTION: New product alert. Go ahead, ask me anything!

CAPTION: We’re proud that our ingredients are sourced LOCAL. Thank you to our local partners
who help bring everything to your doorstep.

CAPTION: Behind the MEMES. Here’s the guru who makes all our content.

CAPTION: I’m still getting used to putting my face out there but every time I do, it’s been so
wonderful to get to know our community! What else would you like to see from our small but
mighty team?

CAPTION: How it started. How it’s going. [show an old photo of a prototype or office than where
you are now]

CAPTION: You know that excited feeling you get when you open your [company name] package?
We get the same feeling when we receive inventory! Take a look at what’s getting unboxed today.

PLANOLY.COM | INSTAGRAM CAPTION KIT 2022

CAPTION: I can’t believe this is my job sometimes. Here’s a look at what I love about each day
running my business.

CAPTION: What goes into making each of our products? Take a look!

CAPTION: Here’s our team in action. No day is the same but we love it here. [show team in the
office or workspace]

ANNOUNCEMENTS & PROMOTIONS

CAPTION: Don't miss our upcoming [event name] with our friends at [brand/business] this
weekend! We're giving out goodies all day long.

CAPTION: 👋 Because of loyal customers like you, we're excited to share that we’re hosting an
event to showcase our latest [product name and why it’s interesting]

OR

CAPTION: 👋 Because of loyal customers like you, we're excited to share that we’re giving away
free [product name] to the first 10 who attend our event tonight at [location name]

CAPTION: Your favorite words: It's on sale.

CAPTION: Don’t miss out – there are only 2 days left for 30% off sitewide. Take advantage of this
sweet deal before it's too late.

CAPTION: Have you heard of our loyalty program? [Describe how many to buy and what is
earned]. Sign-up today!

CAPTION: It's happy hour! Stop by to take advantage of [describe the special menu item and
discount price].

CAPTION: Are you a [month] baby? Come by for a [describe what people get on their birthday]

CAPTION: Are you a [month] baby? Come by for a free [add-on product] upgrade to any service.

CAPTION: Don't miss our upcoming [event name] with our friends at [partnership] this weekend!
We're giving out goodies all day long.

CAPTION: Don't miss our upcoming [event name] with our friends at [partnership] this weekend!
We're giving out goodies all day long.
PLANOLY.COM | INSTAGRAM CAPTION KIT 2022
CAPTION: Meet us IRL! Our upcoming [event name] is this weekend! Stop by for some nibbles
and sips, we’d love to meet you.

🧑‍🍳
CAPTION: Look no further, our [product/ingredient/menu item] is the one thing you need to create
a cozy meal at home this weekend.

CAPTION: There's a reason this one sold out twice this year. Grab our [describe product] to give
to yourself or a friend.

CAPTION: Our most crave-able road trip essentials.

CAPTION: IT’S BACK! We can’t keep this stocked up enough.

CAPTION: You asked; we listened. We’re launching [describe product or service] and it’s
available now – no more waiting!

boring 💅
CAPTION: Ladies, tag him! Don’t make them guess what you want for your birthday. Subtlety is
You want THIS! Let them know.

CAPTION: This weekend only, we are running a special for our Instagram fam. You won’t see this
deal anywhere else. [Provide a promo code if you have one to track sales from social]

CAPTION: Where would we be without our Instagram fam? This week, we’re offering all our
followers a special promo. Comment to be added to our list! [Provide a promo code if you have
one to track sales from social]

CAPTION: 🌟BACK IN STOCK AND READY TO ROCK 🌟

CAPTION: Pop, lock, n’ stock it. Head to the link in our bio to re-up on [popular product]

ENCOURAGE ENGAGEMENT

CAPTION: We’d like to extend a very big welcome to our new followers! We are so glad you are
now a part of our digital community. We’d love to know more about you so please introduce
yourself in the comments below!

CAPTION: We’re all about the best pairings🍷🧀 What goes well with our [product name]?
CAPTION: Share this with a friend who needs to see this today 💫

CAPTION: Caption this!

[share very interesting or funny photo]

PLANOLY.COM | INSTAGRAM CAPTION KIT 2022
 🛍️
CAPTION: Everything you see in our feed is shoppable! Head to the link in our bio to continue the
window shopping

CAPTION: We see you window shopping on our feed! “View our shop” in our profile to see our
ENTIRE line!

🌍
CAPTION: We started off small in [city], and now we’re surprised to see orders coming in from all
over. Where’s everyone from in the

CAPTION: We love learning hacks from our community! What are your best tips to use [product
name]?

CAPTION: We were today years old when we learned you guys were using [popular product] to
[unusual use case]. That’s kind of amazing? Does anyone else have some secret tips?

CAPTION: Never want to miss a beat? You’d better jump on my mailing list, stat! 💌 I love
sharing my knowledge and wisdom with my subscribers. So, make sure to sign up for [explain why
your followers should join your mailing list and what to expect]. Run, don’t walk, to the link in my
bio to sign up!

CAPTION: Have you ever wondered [name a commonly asked question you get from your
customers]? This is actually one of the most popular questions that I get asked. I’ll be responding
to comments and DMs in the next 30 minutes to answer any questions. The short answer is that:
[give an answer to this FAQ].

CAPTION: We’ve been super busy these past few weeks finalizing an exciting new product. And I
can’t wait to share more with you very soon! But in the meantime, we wanted to share a little
teaser to give you a sneak peek. [Share a behind-the-scenes photo or put an emoji over the
product to tease it]. Can you guess what we’re about to launch?

CAPTION: The wait is over! We just restocked [describe product restocked] and this is it! Hurry in
and grab yours [online or in-person or both] because we can’t keep up with demands on this one!

CAPTION: Head to my story today to ask me anything! I’m sharing hacks, pro tips, and answering
any of your burning questions!

CAPTION: Needless to say, we’ve been BUSY here. I haven’t had a chance to answer questions
lately. Let me know what I can answer in my next IG live.

CAPTION: Every time you tag us in your Instagram Stories, it makes our day. As a small business
owner, every shoutout has the potential to change our year – so thank you.
PLANOLY.COM | INSTAGRAM CAPTION KIT 2022
CAPTION: Hey, [brand’s name] fans: We want to hear from you. What do you love the most about
[product]?

CAPTION: This is my favorite little routine when using [product/tool].

CAPTION: I’m going live today to discuss _______. Send me all your questions now! GO!

CAPTION: Trying to make sure everything we put out is good and uplifting. Pay it forward with a
compliment to the last person who left a comment on this post!

FUN, SASSY, & WITTY

CAPTION: Good weather ✔️ Good neighbors ✔️ Good food ✔️

CAPTION: Repeat after me: I will only buy as many [your popular product name] as I need 😶
CAPTION: Here’s an actual picture of us tackling this week’s orders. [Use funny animal pic or
meme]

CAPTION: Happy two more days until you can ignore your responsibilities for 48 hours.

[Use on Wednesday]

CAPTION: If every day is such a gift, please let us know where we can exchange today for
Saturday.

😉
CAPTION: Tell me what you want, what you really, really want. – Spice Girls, Santa Claus, and
our team No really, what do you want to see from us?  

CAPTION: Our team is working as hard as Kris Jenner to get your orders out on time ​ 🙏
CAPTION: Instagram read your mind and told us to show you this product 😅
CAPTION: Is Instagram listening to your conversations or do we just know you well enough to say
you need this in your life already?!

CAPTION: Conquer the weekend with [describe the product/menu item].

CAPTION: Unfortunately we are terrible at keeping secrets. This is launching 🔜

PLANOLY.COM | INSTAGRAM CAPTION KIT 2022
CAPTION: If you order this by the end of the week, it’ll arrive before Christmas! (We know, its only
[Month] but you can never be too cautious!}

CAPTION: At some point this week, you’ve probably dealt with one of the following: a random
pimple, stress, cramps, a hangover, or just feeling subpar. We’re with you.

CAPTION: In this house, one of our love languages includes [your popular product name]

😏
CAPTION: Gifts as a love language isn’t about the gift itself, its about the thought that went into
it…but also, gifiting this doesn’t hurt either

CAPTION: Taking it one are-you-freaking-kidding-me day at a time 🌧️

CAPTION: Remember when we wanted to be adults so badly? Now, look at us. Having our
[product/service] does makes things a little easier. A LITTLE.

CAPTION: I’m dangerously close to snagging yet another [your popular product or service] unless
someone intervenes.

CAPTION: 🎂Grateful for every year we get to serve cool kids like you!
CAPTION: I’m not a morning or a night person. I’m a food person.

[replace “food” with a product in your industry]

CAPTION: Weekend plans include binging a new series and stocking up on [product name]. What
shows are you watching lately?

CAPTION: The only thing we love more than our [name a product] are GIFs of puppies 🐶
CAPTION: Once in a while, something exceptional comes along. 💥 And here it is! [use caption
with a picture of your team/product/brand]

CAPTION: Good morning to everyone except [name a common problem for your customers]

CAPTION: Society has never been this advanced, yet we still don’t have a word for that feeling
you get when your favorite thing is back in stock.

CAPTION: Taking some time today to reflect on all that is good in life and bigger than us. If you
have access to clean water, food, and (obviously) Instagram, you’re one of the lucky ones.

PLANOLY.COM | INSTAGRAM CAPTION KIT 2022

CAPTION: You could offer me the world but all I really want is a nap, fries, and [your popular
product/service]

CAPTION: You could offer us the universe but all we really want is a nap, a day without breaking
news, and [your popular product/service]

CAPTION: Simplify your life. Managing calendars and passwords is already hard enough.

CAPTION: Simplify your life with [popular product/service]. Managing breaking news everyday is
already hard enough.

CAPTION: “Are you going out this weekend?” Okay fine, you convinced me 🤡 Tag your good
decision buddy.

CAPTION: Are you here because you’re accidentally scrolling through Instagram but you have
more important things to do or are you normal?

CAPTION: Breathe. Put yourself back on track. It’s only a bad day, not a bad life.

CAPTION: Are you doomscrolling right now? Here’s a picture of a [cute product or animal]. Take a
deep breath and come back here later!

CAPTION: Speak to yourself the same way you speak to a slice of pizza: You are so flawless, so
stunning. The world is a better place with you in it.

😭
CAPTION: Everything happens for a reason, and sometimes that reason is to sell out in less than
[#] of days THANK YOU EVERYONE!

💕
CAPTION: Create, rest, and repeat... the most important ingredient being REST. You can't pour
from an empty cup. Be sure to take care of yourself, and the inspiration to create will come to
you with ease.

CAPTION: I’m no doctor but they say [popular product/service] is the best medicine! 7 out of 10
doctors recommend yoƒu get on this trend stat.

CAPTION: Most people aren’t used to giving themselves kudos but I nailed it! No, really, I nailed
it! Thank you for helping me reach [milestone].

CAPTION: Take a moment to sit back and take in all that you’ve already overcome already. It’s all
going to be okay.

PLANOLY.COM | INSTAGRAM CAPTION KIT 2022

CAPTION: 🏁 You may not be at the finish line yet, but every step gets you closer. Never give up!
But if you do give up, that makes sense too tbh

CAPTION: We know you have extreme Friday mood, lean into it.

CAPTION: We know you have extreme Monday mood, hope this picture helps you get through
today.

CAPTION: Had no idea you could go this hard?

[share photos or videos of something that is interesting and required a lot of skill related to
your industry]

CAPTION: Find out why [insert something specific to your business]

[share photos or videos illustrating the captioned topic]

CAPTION: I just can’t help myself!

[use caption with a picture of you having fun using your product]

CAPTION: Were the predictions correct? Fill in the blanks. The yearbook said you were, “Most
likely to…”. Today you are….

CAPTION: In case you haven't seen it yet, [product name] is back in stock! It’s one of our most
popular. Is it one of your favorites?

CAPTION: Please, no more angry emails 😂 [product name] is back in stock!

CAPTION: Do whatever it takes to make it happen! Unless it's too hard, then just sit back and
relax a bit.

CAPTION: Don’t dread Monday. Own it! Or just sorta own it and give yourself a break. There’s no
question you deserve one.

CAPTION: We all have things we’re putting off. Like how I’m posting this on Instagram instead of
taking out the trash.

CAPTION: We all need a good dad joke every now and then. How about now? What’s the
difference between a poorly dressed man on a unicycle and a well-dressed man on a bicycle?
Attire. You got a good one? Drop it in the comments!

PLANOLY.COM | INSTAGRAM CAPTION KIT 2022

CAPTION: Don’t go bacon our hearts! Come dine with us this weekend.

[share photo of menu item with bacon]

CAPTION: People are [making/wearing/eating - something people do with your product] and we’re
totally obsessed!

[share photos of people creatively using your product]

CAPTION: We’re giving new meaning to [something brand specific].

CAPTION: A match made in heaven. Making people happy since [year business started].

[share photos of people using/eating your product]

CUSTOMER TESTIMONIALS & SHOUTOUTS

CAPTION: There’s nothing I love more than seeing a happy customer! And today, I have an
impressive success story to share with you. [Give a 1-3 sentence overview of the client and their
transformation after working with you]

CAPTION: Because of loyal customers like you, we're excited that [company name] is growing so
fast. Thank you!

[Give a growth figure here such as X# of new followers or subscribers. Great to post when
you hit a growth milestone.]

CAPTION: You are the best, [follower username]! Thank you for your honest review of our
[product name]!

CAPTION: Some of the best reviews can fuel us even through the hardest days.

CAPTION: We actually read through all our comments and DMs and some of them can turn an
entire hard week around. Thank you to everyone who uses this space to uplift others.

CAPTION: Are you here because a friend sent you? We want to thank you and your friend for
stopping by our page! We’re a small business and word of mouth is what keeps us going.

CAPTION: A lot of new followers recently! We’re curious: how did you hear about us?
PLANOLY.COM | INSTAGRAM CAPTION KIT 2022
CAPTION: In our early days, I spent hours responding to every customer support email. Even
now, I go in and take a peek to understand how we can be better. We love your feedback, keep
‘em coming!

CAPTION: Customer shout out of the month: @username for being one of the first people to write
us an email, sharing how [product/service] changed the game for them, and in turn, changed ours.
Thank you!

CAPTION: Customer shout out of the week: @username for writing us an email, sharing how
[product/service] changed the game for them, and in turn, changed ours. Thank you!

CAPTION: Send your friends and family our way and be entered in a drawing to win a free
[describe the freebie]. Head to the link in our bio to learn how you can get your own refer a friend
link!

🙌
CAPTION: It makes our day when we make your day and you tag us in your Instagram posts and
stories! Thank you!

CAPTION: It might be a simple reshare for you but for a business owner like myself, it can mean
the difference between giving up and never stopping. Thank you for commenting and resharing
our content!

CAPTION V1: Here's a roundup of the best comments we got this week!

[share screenshots of interesting or fun comments left by customers]

CAPTION V2: Here's a roundup of the best comments we got this week!

[share screenshots of interesting or fun reviews left by customers]

CAPTION: Just SOLD! It was an honor to work with [client name] and help them make their
dreams come true! [insert a quote from client]

YOUR OWN CAPTIONS

CAPTION: [Paste caption copy here to build your own bucket of captions to refer to over time]

PLANOLY.COM | INSTAGRAM CAPTION KIT 2022