Create Success With Instagram Stories Workbook

Create
SUCCESS with
I N S TA G R A M
S t o r i e s

M A S T E R C L A S S WO R K B O O K
F E M A L E E N T R E P R E N E U R A S S O C I AT I O N
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TA B L E o f C O N T E N T S
C R E AT E S U C C E S S W I T H I N S TA G R A M S T O R I E S
I n t ro d u c t i o n 3
L e s s o n 1 : 5 S t o r y Ty p e s yo u S h o u l d C o n s t a n t l y C o m e B a c k To 5
L e s s o n 2 : 4 Way s Yo u C a n U s e t h e S t i c ke r s F e a t u r e S t r a t e g i c a l l y 17
L e s s o n 3 : H ow To U s e Yo u r S t o r y H i g h l i g h t s S t r a t e g i c a l l y 20
L e s s o n 4 : H ow t o L a u n c h U s i n g S t o r i e s 24
Notes 29
© F E M A L E E N T R E P R E N E U R A S S O C I AT I O N 2 C R E AT E S U C C E S S W I T H I N S TA G R A M S TO R I E S
your I N S TA G R A M
STORIES COACH, A L E X B E A D O N
Alex Beadon is an Instagram She’s the creator of an Instagram

Stories exper t who helps small Stor y Prompt subscription ser vice
business owner s and marketer s called “Project Stor yline”.
learn how to use Instagram
Stories in a way that builds tr ust, L E A R N M O R E A T : AlexBeadon.com
boosts engagement & strengthens F O L L O W : @alexbeadon
A. Beadon
sales.
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F E M A L E E N T R E P R E N E U R A S S O C I AT I O N . C O M
C R E AT E
SUCCESS WITH
FOLLOW ALONG
I n s t a g r a m : @ f e m a l e e n t re p re n e u r a s s o c i a t i o n
I N S TAG R A M
C a r r i e ' s I n s t a g r a m | F a c e b o o k | P i n t e re s t | Tw i t t e r | Yo u Tu b e
STORIES
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I N T RO D U C T I O N
I In this masterclass, we’re diving into the wor ld of Instagr am Stor ies with the
amazing Alex Beadon, the Instagram Stories Queen!
Instagr am Stor ies are an incredibly effective free tool at our disposal to help us
connect with our audience , position us as the author ity in our industr y and build
that know, like and tr ust factor!
As business owner s, we should be str ategic with the content that we’re creating,
so in this masterclass, Alex will take you through the types of Stor ies you should
be shar ing over and over again with your audience .
Alex also shares loads of ideas for how to use Sticker s and Highlights str ategically
and how to lever age Stor ies to get more sales in your next launch!
Are you ready to become an Instagram Stories pro?
Let’s dive right in!
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5 Stor y Types you Should
Constantly Come Back To
C R E AT E S U CC E S S W I T H I N STAG R A M STO R I E S with A L E X B E A D O N
In this lesson we’ll be diving into 5 types of Instagram Stories that will help you
increase your engagement and better war m your leads so that you can conver t
more follower s into customer s when you come to launch your offer s.
Type 1: K N O W, L I K E & T R U S T S TO R I E S
People buy from people that they know, like and tr ust, so as content creator s, we
need to make sure that the content we’re shar ing helps us to increase this know,
like and tr ust factor.
A great way to get clear on how you’re going to do this is to make a list of 20
things that you want people to know about you.
When you’re going about anything in your business, whether it’s having conver sa-
tions with potential customer s or showing up on Instagr am Stor ies, you can then
natur ally slip these consistent messages in.
By sticking to these consistent messages, your follower s will star t to feel that they
know you like a fr iend!
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Create your list of the 20 different things you would like your followers
to know about you and your business and don’t be afraid to use it!
1. 11.
2. 12.
3. 13.
4. 14.
5. 15.
6. 16.
7. 17.
8. 18.
9. 19.
10. 20.
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K N O W , L I K E & T R U S T S T O RY P R O M P T S
Re-introduce yourself: Remember that you can never re-introduce
1 your self enough because follower s come and go! You should
definitely be adding this to your content schedule once a month!
Jot down some ideas for this kind of Stor y below:
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How well do you know me: Use the Quiz sticker feature to ask
2
people fun questions about your self! (e .g. How many year s have I been
in business? What is my favour ite thing about what I do?) This will help
your follower s par ticipate and engage in getting to know you better.
List out your quiz question ideas below:
5 Things You Didn’t Know About Me: Share 5 fun facts about your self
3 that will help people get to know, like and tr ust you. Wr ite out some fun
facts about your self below:
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Type 2: A U T H O R I T Y B U I L D I N G S TO R I E S
Whether you’re a photogr apher, a coach or a real estate agent - whoever is
buying from you wants to know that you’re the exper t and the author ity in this
field. And this is exactly what these types of Stor ies will help you to achieve!
Here’s a few ideas of what you could include:
 Have you been featured in a popular website or magazine?
 Do you have awards or cer tificates?
 How many clients have you wor ked with?
 How many year s of exper ience do you have?
These are the details you want to consistently add into your Stor ies to show that
you’re an exper t at what you do. Write down below why you should be seen as
an expert or authority and then find ways to weave this into your Stories:
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A U T H O R I T Y B U I L D I N G S T O RY P R O M P T S
Share your views on a controversial topic in your industr y that most
1 people misunder stand and explain why it’s a misconception with

your own per sonal spin and per spective added in. Wr ite down a few
ideas for these kinds of Stor ies below:
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Share the process of how you work with your clients! When you
2 share this, other people can better under stand what you do and what
it would be like to wor k with you. Wr ite down your process below:
3
Share testimonials from past clients! Don’t be afr aid to add these to
your highlights!
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Type 3: VA L U E - A D D I N G S TO R I E S
Your audience should get excited every single time you post to your Stories!
The best way of creating this excitement is by giving them something that gives
them value or makes their day.
You can add value by being educational, inspir ational, motivational, enter taining -
simply ask your self what you’re br inging to your follower s’ day by showing up on
this par ticular Stor y.
Start by getting clear on what your 6 pillars of content are - what type of con-
tent and value-adds can you consistently focus on that will br ing value to your
ideal clients?
Once you’ve listed your content pillar s, ask yourself what your ideal client would
be really excited to learn about.
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Content STO RY I D E A S
(What would your ideal client get excited to learn?)
PILLARS
1.
2.
3.
4.
5.
6.
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V A L U E - A D D I N G S T O RY P R O M P T S
1 Share a tutorial, how-to or step -by-step process.
Share a resource your followers would love! This can be a book you
2 love , an app you find super useful or even something that isn’t related
to your business.
Type 4: S A L E S S TO RY
A lot of people shy away from using Stor ies as a place to sell, but if your audience
isn’t cr ystal clear on what it is that they can buy from you on Stor ies, then you
have failed as a stor yteller on Instagr am!
As business owner s, it’s so impor tant for us to consistently talk about our offer s,
products and ser vices.
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This should be at the forefront of ever ything you stand for on your Instagr am
account and it should definitely come up around 10% of the time in your Stor ies
to remind your follower s of what you offer.
S A L E S S T O RY P R O M P T S
1 Share social proof in the for m of video or text testimonials from past
or existing customer s.
Create a Story that contains the same content as your sales page and
2 tur n it into a highlight! You can even screenshot your sales page and
share it directly to your Stor ies. This will help your follower s get a
really good idea of what it is that you’re offer ing.
Type 5: S E R I E S S TO R I E S
People love to know what to expect, so why not give your Stor ies that sense of
routine by introducing a ser ies!
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Some ideas for this include:
Work With Me Wednesday: This is where you take your follower s with you
behind the scenes throughout your day and share what you’re doing and
wor king on.
Biz Bestie Friday: Let your follower s ask you anything using the Question
sticker feature and open this up once ever y week!
Come up with some ideas for Series Stories you could create and repeat them
on a weekly basis:
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4 Ways you Can Use the
Stickers Feature Strategically
In this lesson we’re going to go through some of the best engagement sticker
features and how you can use them strategically for your business. There are
many sticker s you can add to your Instagr am Stor ies, but these 4 are the best
ones for increasing engagement:
# 1 Question Sticker:
This is a fantastic way to get your audience to engage with you, get to know
them better and ser ve them better.
 This is a great way to encour age your audience to ask you anything! Once
you star t to get replies, you can tap on the reply, share it to your Stor ies and
answer the questions in your Stor ies either through video or by using text.
 You can also use the Question sticker when you go Live on Instagr am! At the
ver y bottom r ight hand cor ner of the live screen, you will see a questions
icon that will give you the ability to br ing up any of the questions that peo-
ple have asked you throughout the day. Viewer s can also see which question
you’re answer ing in that moment.
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# 2 Polls Sticker:
This is another great way of getting to know your audience and encour age them
to engage with you in a really fun way. Here are a few tips for creating polls that
your viewers will actually answer:
 Keep it simple! Most people make their polls too per sonal or difficult to
answer. The best polls are the ones that ask your viewer s a really simple
question that anyone could answer!
 Put your positive answer on the left hand side. Your viewer s move through
Stor ies by tapping on the r ight hand of the screen. By putting your negative
answer on the left side of your poll, you reduce the chance that they might
tap it by mistake .
 Try only having positive answers: If it makes sense for the question you’re
asking, tr y just having 2 positive answer s that will encour age your viewer s
to engage r ather than make a choice (e .g. Yes // Tell me more!).
 Use them in a way that will prompt conversations that you can then
follow up with in the Direct Messages. Use the polls to ask your follower s
about the str uggles that you solve through your products and ser vices then
engage with the people who reply inside the DMs. This will help you star t a
sales conver sation without you having to reach out to cold leads.
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# 3 Countdown Sticker:
There are so many amazing ways that you can use this sticker s feature! Here are
2 ideas to get you started:
 Use this sticker to countdown to major events in your business way in

advance! By star ting this countdown 2 weeks, a month or even 6 months
ahead of time (e.g. a new launch), you can star t to plant the seed in your
follower s’ minds and get people excited and build that anticipation. Once
you post your countdown sticker, make sure you add an arrow and tell people
to tap it to get a reminder when the event, promotion or sale goes live!
 You can also use the countdown sticker to promote upcoming content -
If you have a big piece of content coming up that you know will do really
well, use the countdown sticker to get people excited and to push people
to engage with your content!
# 4 Quiz Sticker:
This is another great way of getting your audience to engage with you or an-
swer your questions! There are endless ways of using this sticker - you can quiz
people on how well they know you, how well they know your product or in fun
ways that your ideal client would love to engage with!
 When using this sticker feature , make sure you choose the cor rect answer
so that people who engage will be notified if they have chosen the r ight
answer.
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How to Use your Stor y
Highlights Strategically
In this lesson we’re going to talk about how to use Stories highlights
strategically. Highlights should be used intentionally to direct people to exactly
where you want them to go. The tr uth is that most people don’t use highlights
proper ly! So in this lesson we’ll be diving into examples of fantastic ways that
people are using highlights.
Stor ies only last for 24 hour s, unless you save them to the highlights section of
your Instagr am accounts, which is r ight below your bio on your profile . Here are a
few examples of accounts that are using their highlights feature really well:
@thecontentplanner @sherocksatcollege
Kat has done an amazing job of br and- The creator of this account used
ing her highlights clear ly and using each highlights to direct her follower s to
space str ategically to direct her ideal content she has previously created.
clients to where she wants them to go.
@loribordephotography
@courtneyahndesign
Lori has a “Star t Here” highlight,
Cour tney’s highlights make it clear
which is a great idea for introducing
where you need to go to find the
your self & your business to new
infor mation you need.
follower s who land on your account.
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I N S TA G R A M S T O R Y H I G H L I G H T I D E A S
Here’s a list of ideas you might want to include in your Instagram Story highlights:
ABOUT OFFERINGS TESTIMONIALS
DIRECTIONS C O N TA C T FAQ
your
P O RT F O L I O MISSION VA L U E S
FREEBIES PROJECTS S E RV I C E S
VA L U E - A D D I N G C TA s M Y STO RY
content
WA L L PA P E R S EVENTS LINKS
curated content
from your Instag ram
PODCAST or other platforms
BEFORE & AFTERS
e pisodes
PRESS CLIENT LOVE WORK WITH ME
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TIP:
If you don’t want to use text to descr ibe what your highlight is about, you can
also use emojis or include the highlight name in the highlight cover image (h e ad
ov e r t o @alexbeadon for an example of this).
Put your self in the shoes of your ideal client and ask your self: what do I want
people to experience when they come and find me on Instagram for the first
time and in which direction do I want to point them?
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List out your Highlight ideas below and the kind of Story content you
could include in each one:
cover idea Highlight Title
type of content you could include
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How to Launch Using Stories
Instagram Stories are a great way for you to market and share your launches
with your audience! This lesson combines Instagr am Stor ies and launching, so if
you have a business where you launch products, you’re going to love it!
Here’s some of the best ways you can use Instagr am Stor ies to mar ket your
launch and attr act more follower s to become customer s:
P L A N T T H E S E E D ( B U I L D A N T I C I PAT I O N )
If you have a launch coming up, what can you start sharing with your audience
from now to signal to them that you have this launch coming up?
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Ideas include:
 Telling them to keep an eye out
 Using Stor ies for mar ket research like voting on the cour se title
 Making them feel like they’re par t of the process
 Showing behind the scenes
P O S T T E S T I M O N I A L S A N D S O C I A L P RO O F
Whether you have an ever green product or a product that’s only available dur ing
launch times, it’s so impor tant to share any for m of testimonials and social proof.
Use Instagr am Stor ies to post screenshots or video testimonials you have from
past customer s.
USE THE QUESTIONS STICKER
The Questions Sticker is an amazing way to connect with your audience dur ing
launch times and answer any questions they might have about joining your
progr ams or purchasing your offer s. You can use it in 2 main ways:
1 Ask people who are on the fence what questions they have about your
offer. Make sure you repost the answer so that other follower s who have
the same question can see your answer too.
2 Ask those who have already joined what advice they would have for
people on the fence. This allows past clients to directly speak to potential
new clients!
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TIP:
If you’re in the ear ly stages of your business and no one is asking questions in
your sticker - use your own account to ask questions you think people might have!
When you share the question and answer, no one will know that the question
came from you!
G O L I V E A N D T U R N I T I N TO A N I G T V
An amazing strategy to use during launch is to invite a student or customer to

join you on IG Live and to share with their audience what their exper ience inside
your progr am was like .
You can repost this content in loads of ways:
 After your Live , make sure you save it as an IGTV video
 Share that IGTV video to your Stor ies
 Add the Stor ies to your Highlights.
T E L L YO U R F O L L O W E R S TO D M YO U
Encourage your followers to DM you with any questions they might have! Make
them under stand that there’s no obligation and that it’s no problem if they don’t
want to join. Make it clear that your intention is to just help them under stand if
this offer is r ight for them.
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Make sure you repost conver sations for social proof to show people that
you’re having these sales conver sations and that other people are interested
in your offer.
Very important to keep in mind: If you do this, make sure you blur out any
per sonal infor mation or profile pictures.
T H A N K YO U PAG E T H AT ’ S S TO RY WO RT H Y
Make sure you have a thank you page after people purchase that is Story
worthy! Prompt buyer s to share it on their own Instagr am Stor ies and tag you so
that you can then share their Stor y to your own audience!
This gives you exposure to your new customer s’ audience as well as acting as
social proof on your own account!
C E L E B R AT I N G YO U R C U S TO M E R S
Make sure you celebrate new students or customers on Instagram! This helps
people feel so much more excited and motivates other people to join.
Another fun idea is to wr ite your student names on post-it notes and stick them
up on a wall that shows visually how many people have bought from you!
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Jot down some ideas for how you’re going to use Instagram Stories to
support your next launch:
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TA K E A N O T E
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TA K E A N O T E
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Create Success With Instagram Stories Workbook

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Create

Alex Beadon is an Instagram She’s the creator of an Instagram

boosts engagement & strengthens F O L L O W : @alexbeadon

amazing Alex Beadon, the Instagram Stories Queen!

that know, like and tr ust factor!

be shar ing over and over again with your audience .

Are you ready to become an Instagram Stories pro?

Let’s dive right in!

C R E AT E S U CC E S S W I T H I N STAG R A M STO R I E S with A L E X B E A D O N

like and tr ust factor.

things that you want people to know about you.

natur ally slip these consistent messages in.

know you like a fr iend!

Re-introduce yourself: Remember that you can never re-introduce

Whether you’re a photogr apher, a coach or a real estate agent - whoever is

Here’s a few ideas of what you could include:

 Have you been featured in a popular website or magazine?

 Do you have awards or cer tificates?

 How many clients have you wor ked with?

 How many year s of exper ience do you have?

Share your views on a controversial topic in your industr y that most

1 people misunder stand and explain why it’s a misconception with

them value or makes their day.

this par ticular Stor y.

be really excited to learn about.

1 Share a tutorial, how-to or step -by-step process.

have failed as a stor yteller on Instagr am!

products and ser vices.

to remind your follower s of what you offer.

routine by introducing a ser ies!

Some ideas for this include:

C R E AT E S U CC E S S W I T H I N STAG R A M STO R I E S with A L E X B E A D O N

 Use this sticker to countdown to major events in your business way in

C R E AT E S U CC E S S W I T H I N STAG R A M STO R I E S with A L E X B E A D O N

ABOUT OFFERINGS TESTIMONIALS

PRESS CLIENT LOVE WORK WITH ME

cover idea Highlight Title

type of content you could include

How to Launch Using Stories

C R E AT E S U CC E S S W I T H I N STAG R A M STO R I E S with A L E X B E A D O N

 Telling them to keep an eye out

 Making them feel like they’re par t of the process

 Showing behind the scenes

USE THE QUESTIONS STICKER

An amazing strategy to use during launch is to invite a student or customer to

You can repost this content in loads of ways:

 After your Live , make sure you save it as an IGTV video

 Share that IGTV video to your Stor ies

 Add the Stor ies to your Highlights.

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