WORKSHEET

FILL IT!
HOW TO GET THEM
TO SAY "YES" TO
YOUR NEXT
WORKSHOP OR
COURSE
 WORKSHEET: Fill It! How to Get them to Say "Yes" to Your Next Workshop or Course

Use this Worksheet to get your audience excited about your next workshop or course!

Steps to Take Actions

1. Outline your workshop or course. Workshop or course details.

Who is your target market? Are they

beginners or advanced students?

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 WORKSHEET: Fill It! How to Get them to Say "Yes" to Your Next Workshop or Course

Steps to Take Actions

2. Get adrenaline pumping with time limits. Brainstorm some time limits that will
invigorate your audience to make a
purchase.

In your own shopping experience, which

time limits made you eager to purchase?

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 WORKSHEET: Fill It! How to Get them to Say "Yes" to Your Next Workshop or Course

Steps to Take Actions

3. Choose an introductory low price for your course How much would you like to charge for
or workshop. your workshop?

What are your outsourcing expenses?

How low can you charge to make the

deal attractive without losing money?

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 WORKSHEET: Fill It! How to Get them to Say "Yes" to Your Next Workshop or Course

Steps to Take Actions

4. Plan how to create urgency using emails. How many emails will you send in your
funnel?

How frequently do you want to send

emails?

Practice writing some strong and

attention-grabbing subject lines for your
emails.

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 WORKSHEET: Fill It! How to Get them to Say "Yes" to Your Next Workshop or Course

Steps to Take Actions

5. Create a social media campaign to promote your
time limited offer.
Do you want to outsource? List some
names here:
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Where can you get professional stock

photos?
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Do you want to run ads? Plan the

campaign and set your budget.
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 WORKSHEET: Fill It! How to Get them to Say "Yes" to Your Next Workshop or Course

Steps to Take Actions

6. Grab their attention with irresistible bonus offers. What content do you already have that
you can make into a bonus giveaway?

Do you have other courses that you can

offer at a discounted price? Buy one, get
a discount on the second?
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Do you already have an eBook you can

give away to course customers?
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 WORKSHEET: Fill It! How to Get them to Say "Yes" to Your Next Workshop or Course

Steps to Take Actions

How do you want to reward word-of-
mouth referrals?
• Free coaching session?
• Referral fee?
• Discount on courses?
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Brainstorm some limitations for referral

rewards.
• Referral must be qualified?
• Referral must make a purchase?
• Limit number of referral
rewards?

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 WORKSHEET: Fill It! How to Get them to Say "Yes" to Your Next Workshop or Course

Steps to Take Actions

7. Prove your genius through glowing testimonials. Who can you ask for testimonials?
• Past clients/customers
• Peers/mentors

Name/contact info:

Plan where to use the testimonials.

How frequently will you remind people

to send their testimonial?
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 WORKSHEET: Fill It! How to Get them to Say "Yes" to Your Next Workshop or Course

Steps to Take Actions

8. Stay on their radar with consistent follow up. Map out your 7 touchpoint strategy.
Include frequency of contact plus how
you’ll make that contact.

1.

2.

3.

4.

5.

6.

7.

How often will you email with reminders

to purchase?
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 WORKSHEET: Fill It! How to Get them to Say "Yes" to Your Next Workshop or Course

Steps to Take Actions

How can you use social media to reach
those lost customers to convince them
to make the purchase?
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Check with your email provider for

directions to track abandoned shopping
carts.
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Map out a strategy for scheduling your

touchpoints.
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 WORKSHEET: Fill It! How to Get them to Say "Yes" to Your Next Workshop or Course

Steps to Take Actions

9. Keep ahead of the curve by addressing concerns.
Write out responses to any sales
objections you think people will have.
Use logic instead of emotion when
crafting answers.
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Break down the cost to show value.

Highlight the benefits of your course.

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 WORKSHEET: Fill It! How to Get them to Say "Yes" to Your Next Workshop or Course

Steps to Take Actions

Showcase the benefits of doing a home
study course with no deadlines.

Place these answers on:

o your FAQ page and
o on your sales page

10. Make your course the doorway to deeper work.
Does your course lend itself to be a
prerequisite to your other courses?
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Is there a logical progression between

your courses?
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 WORKSHEET: Fill It! How to Get them to Say "Yes" to Your Next Workshop or Course

Steps to Take Actions

How can you make your courses and
workshops more interrelated so your
clients can progress from one to the
other easily?
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Can this course lead directly into your

coaching program?
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If you offer classes that serve as

prerequisites, do you have a special
pricing offer for both classes?
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11. Catch their eye with an alluring preview.
Plan what you can showcase about your
workshop or course to give a sneak peek
but without giving away all your secrets.
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 WORKSHEET: Fill It! How to Get them to Say "Yes" to Your Next Workshop or Course

Steps to Take Actions

What mediums will you use?
o Prerecorded video?
o Live video?
o Social media campaigns?
o Social media platforms, including
IG stories & Facebook stories?
o Email series?
o Local networking?
o Other?

12. Calm their fears with a guarantee.
Brainstorm ideas for a guarantee:
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How will you protect yourself from

offering guarantees on digital products
that can’t be returned?
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 WORKSHEET: Fill It! How to Get them to Say "Yes" to Your Next Workshop or Course

Steps to Take Actions

How will your guarantee build trust
between you and your customers?

13. Seal the deal with a personalized bonus.
Jot down ideas of where to put your
guarantee so you avoid conflicts with
unhappy customers.
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How do you want to spend your time

with your customers?
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 WORKSHEET: Fill It! How to Get them to Say "Yes" to Your Next Workshop or Course

Steps to Take Actions

What kinds of FREE bonuses can you
offer to paying customers?

What kind of bonuses would require an

extra payment for exclusive access to
you?
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What could you offer for a VIP day?

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 WORKSHEET: Fill It! How to Get them to Say "Yes" to Your Next Workshop or Course

Steps to Take Actions

What benefits could you offer with
Voxer or email coaching? For how long?

How many consultation calls can you fit

in your schedule?
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Other brainstorming ideas:

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