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COMMUNICATING IN A CRISIS KNOW, LIKE & TRUST

Maybe you’re feeling overwhelmed,


uncertain and a little out of whack with This advice hit me like a ton of bricks
all that’s going on right now. Should you and it came from such a peculiar place. I
keep calm and carry on? Or should you remember it so clearly. I was sitting on
join the masses and buy ALL the toilet an airplane/train/bus and... (a story
paper? I don’t have all the answers, about some advice you have been
heck! I’m not sure anyone does. But I given)
want you to know that I’m here and I’m
3 4 5 6 7 riding this with you. In the last few days8 9
I’ve been speaking with many <insert
COMMUNICATING IN A CRISIS KNOW, LIKE & TRUST KNOW, LIKE & TRUST ENGAGEMENT KNOW, LIKE & TRUST ENGAGEMENT
industry your in eg. online businesses,
WEEKLY EMAIL TO SUBSCRIBERS nurses, yoga studios> And here are my
Raise your hand if you’ve ever felt like topyou
Do takeaways
know, I that I hope
never will help you
get inspiration
<giving up the diet, quitting your side <Fake it before you make it / always You know those moments where the navigate
sitting at this time staring
my desk 1________<eg. You can
at a blank
You know it won't be good when people
hustle, going back to our day job> Been have a plan B / never eat carbs> Yeah, world seems to crack open and you and should
<insert quote> "Don't tell me the sky is screen. keepideas
My best selling, evencome
always if…..>
start a sentence with, "I hope this
there, done that. I’ve had those days, let’s file those statements under “Things never see things the same way again? the limit when there are footprints on 2__________<eg.
when < x > and <x> eg. standing inor
Ask your audience the
doesn't offend you..." What other things
too. I don’t try to hide the fact that I no longer believe" Because in the last Mine happened when <situation> and it the moon." - Paul Brandt What does this shower,
customers “How
going onyou
longcan help”And,
drives.
do people say that just make you cringe
things can get TOUGH. But here’s what I 12 months of <doing x and x>, I've changed <situation> and brought quote mean to you? Can you relate? 3__________<
today I had thestep up as
most a leader>
creative ideas flow
inside?
do when it ALL gets too much 1______ realized <x> and how that has changed <outcome>. What have your biggest 4__________<
through Take
for my care
next of yourself>
<product / How
2______ 3______ Eg. sing as loud as things (polarizing opinion story). Aha moments been? are you handling
program business
/ project>. Would asyou welike
dealto
10 possible in the shower / hang out with11 12 13 with this crisis?
14 experience this Share with me
new <insert whatin the
it is?>
15 16
my closest buds and drink copious comments.
Then hop over <link> and learn more.
KNOW, LIKE & TRUST COMMUNICATING IN A CRISIS AUTHORITY KNOW, LIKE & TRUST AUTHORITY KNOW, LIKE & TRUST
amounts of wine / take 15 minutes to
cry it out> What do you do when you WEEKLY EMAIL TO SUBSCRIBERS
feel like giving
According up? How
to positive do you turn
pyschology,
*Gratitude* Grateful for so many Tell your story (using the brand story
Today you'll find me mostly RELAXING.
things around?
showing gratitude actually makes you a
reasons! I’m seeing the kindness we’re Right now I so excited about something template in the membership site )
It's been a crazy few months and I'm Values tell you so much about a person,
happier person. I'm all for more all showing one another and it warms new I'm cooking up for you. I've just Here's an example to get you going......
celebrating hitting my first milestone of here my number one value 1_________It
happiness, so here are 2 things I'mmy heart. I’m watching us all navigate spent a weekend <outdoors/at a "two years ago, I was <insert your own
2020 <10 members in my program/the comes from <back story as to why this
grateful for right now <insert a something that we don’t know but pull retreat/with family> and the time away situation> every day I'd hurry from <x>
launch of my retreat etc> . What's your is important to you> What do you value
backstory as to why they matter as this
together. I’m enjoying being with my from work inspired me to <x> What’s feeling <pain> I felt like everything was
ritual when you hit a big goal? Sleep or most?
will create connection with your family without having somewhere to inspiring you today? falling apart and if it didn't change, I'd
party?
audience> rush to and I'm grateful to see parents lose it all <stakes> and so I started <x
17 18 & teachers making the most out of this19 20 activity, action> and now I'm <positive21 22 23
weird transition back to school. What state> and that's why I've made it my
COMMUNICATING IN A CRISIS CASH CREATORS HOLIDAYS AND CELEBRATIONS ENGAGEMENT KNOW, LIKE & TRUST ENGAGEMENT
are you grateful for today? mission to help women just like me do
WEEKLY EMAIL TO SUBSCRIBERS <x> and feel <y>
*Lighthearted* A whole new meaning After weeks of creating, sleepless nights I have a confession to make. I have
to personal space. On an average day and drinking more coffee than is hesitated in saying it before because I “Worry never robs tomorrow of its Listening to a podcast this week and
I'm going to age myself a bit here, but...
my kids have no idea what’s socially healthy for a human, I'm almost ready wasn't sure how you'd respond; sorrow, it only saps today of its joy.” – they categorised people as "Askers" or
whatever happened to <insert One Hit
acceptable when it comes to personal to share <name of your new offer>. If all nevertheless, I want to get it off my Leo F. Buscaglia. I used to worry about "Guessers". Askers will ask anything and
Wonder, favorite childhood toy, candy
space. Everytime I attempt a shower... goes according to plan, then <insert chest. <share a story of a time you <insert thing> until I realized it was don't mind a NO! Guessers will only ask
that has gone away, television show,
there they are, face against the glass date and time>. you'll be able to get messed up in business or in your holding me back from <thing> Is there if they know the answer will be a
famous person>?
Sneaking a bite of Lindt chocolate from your hands on something that will <help personal life + how it influenced your something you need to let go of? resounding Yes! Which are you?
the fridge..they pop up like silent ninjas you get result>. I hope you're as excited work now>
24 So this whole isolation thing is going to25 as I am! Don't forget to check back on 26 27 28 29 30
be interesting <emoji> I’ve been <insert date> for the big reveal!
KNOW, LIKE & TRUST KNOW, LIKE & TRUST COMMUNICATING IN A CRISIS COMMUNICATING IN A CRISIS KNOW, LIKE & TRUST AUTHORITY
scouring the interwebs for fun things to
do in confined spaces that won’t end in WEEKLY EMAIL TO SUBSCRIBERS
Isibling
never arguments
thought that orrunning
injury. Here are
a business *Freebie* Oh Hey! For the last <insert *Update* Hi friends - wow, what a I used to believe <x> and for years it When I get to this stage in the year I
my topbe
would 3: easy
1______eg.
exactlyBinge
but Iwatch
guess<insert time period> I’ve been working on surreal experience we’re going through stopped me from <y> I realized that I'd always think two main thoughts.
your favourite
nothing comedy series>
really prepares you for some of something exciting. Something I know We’re <insert thing eg. staying home for never <y> if I didn't flip this belief and 1_____where the heck did the time go
2______eg.
the Get creative,
curve balls we’ve been
that get thrown your When I was growing up....(backstory with all my heart will help you <insert 30 days / taking supplements / keeping create a new one (tell a story about how and 2_______it's time for a reflection on
watching
way. these youtube
The hardest lesson tutorials
for me has and I’ that links to your purpose today) result> Meanwhile, <insert your things as normal as possible> Right it came be, remember to link this to all thats passed and celebrate
m now
been ballerlesson>.
<insert at drawing butcats
in a strange country> has been declared a state of now you might be feeling <insert what you do or offer so there is a everything I've achieved. I never beat
3_______Create
way I'm kinda glad yourI had
ownto family dance
go through emergency and our lives have shifted emotion> and that’s totally normal! You tangible connection). It's amazing what myself up over things that went wrong
routine
this <insert
because it'sfunny
madedance video>
me <appreciate and changed overnight. It feels a little might be feeling selfish for <worrying we can achieve when we change our because everything has a little nugget 'o
What fun will
31 something you be creating?
/ understand something strange to tell you about <insert the about your business / panicking about perspective. wisdom in there. Here's my number 1
more / become more...> goal your thing helps with eg. Easy ways your holiday being cancelled> Maybe learning and my top moment to
to get clients / our guilt free chocolate you had big plans for this year and celebrate1_______2_________3_________
cake / our beautiful new face cream> watching those change is making you how about yours?
But on the flipside, helping <eg. People uneasy. All of these feelings are OK. I’m
build their business online / manage feeling them too. I wanted to let you
their anxiety / feel fabulous in their know about some changes to business
jeans> has never felt more important as usual for <insert your biz name> We’
because….. <if you have a ‘Painkiller re <Insert things that have changed>
Solution’ eg. how to get clients, how to Eg. Postponing our events / taking
make money, how to start a biz. Explain longer to deliver / We want you to
why it’s so important now in these know that we care and we’re doing our
times> <if you have a ‘Vitamin Solution’ very best to serve you during this time
eg. something that isn’t urgent but Just reach out if there is anything we © Copyright 2020 | Sylvia LeRahl| yourteam@membershipfix.com
makes people feel good, you can say can help with or if you have any
something like “in this uncertain time questions.
we all need some escapism so learning
to bake the perfect pavlova or perfect a
smokey eye is the perfect way to bring
some lightness to your day> I’m so
grateful that I can be here online with
you helping you <insert outcome> So
here’s my <insert free thing to help
them> We might be in crisis but don’t
stop <eg. Building your business /

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