FEARS FRUSTRATIONS CHALLENGES DREAMS

FALSE PROBLEM REAL PROBLEM TRYING TO DO REAL SOLUTION

MY X,Y,Z WHAT I'VE FOUND...

What I've found is that most ___

feel like ____. Their ____ has
I help _____ (ideal client)
become ____. They want ______,
Have/Do/Create/Learn/Understand
but most of them are _____. So
______(What are you going to help
the mistake they make is to think
them do?) so they can ________
that they need to ____ when in
(What is the outcome?).
reality they only need to do two
things: ____ and _____.