HOW TO BECOME AN INFLUENCER

MOTIVATION THAT MATTERS TO YOU

In order to motivate a tribe of followers, your product, service, and voice must truly be your own.
Meaning, you must be passionate and love what it is you are sharing. For example, lets say you wanted
to start a food blog. You would first need to ask yourself “Do I really enjoy food and want to cook
everyday?” If you don’t really love cooking and creating recipes, then you probably won’t be excited to
share it.

SERVICE - IT HAS NOTHING TO DO WITH YOU

What you share has nothing to do with you, and everything to do with whom you are sharing with.
Meaning, if you are a food blogger, and you come to find that your audience resonates more when
you blog about meals that take under 20 minutes to prepare, as opposed to meals that take 2 hours
to prepare, then you should focus more on serving your audience with time efficient meals than time

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consuming recipes.

Now, could you personally like the more time consuming meals more? Sure, but your blog is not about
you! You didn’t create a blog to only serve yourself babe! Your 20-minute meals should still inspire and
motivate you, while at the same time creating an optimal service for your reader. This is the biggest
change I see when it comes to influencing – when you start making it less about you, and more about
them – your entire engagement will change!

CREATE CONTENT WITH CHOICE & VALUE

As we know, content is king – but HOW it is received is what allows you wear the crown. Make sure
your content creates a choice for your reader, while also providing value.

As human beings, we have to know that we have the freedom of choice. As influencers, as must always
let our tribe know that choice can be found in the content we share. Some readers may always be
interested in what you have to say and become loyal supporters, other readers may pull from multiple
influencers to figure who they align with and trust, and other readers may be years away from building
that trust and loyalty with you. In order to fuse the gap on these three variations of your ideal audience,
you need to create content that honors the variances in each reader’s situation and offer content
choices conducive to each.

For example, at the end of a blog post, don’t assume you know what the next step should be and force
your buyer to take it. Offer options instead.

From the examples given above, the loyal reader may go straight from your blog to an affiliate link to
buy an outfit you are wearing.

For the reader who pulls from multiple influencers, you may want to offer them a reason to stay on your
page, be it exclusive access to something or a “freebie” that they may not be getting anywhere else.

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The timid reader isn’t ready to move forward yet and may just want to read more of your posts to build up
that trust.

By offering choice, you can create a personalized and individualized experience for each reader.

When it comes to value, your content should be LESS about your business and more about what your
reader needs from you.

How many times a day do we see a post that goes something like this:

»» “I’m a fashion blogger, here are my clothes.”

»» “I’m an interior designer, here are my designs.”
»» “I am a makeup artist, here are my favorite products.”

These posts do not create a service, what they create is a billboard ad.

In order to create value for your readers, your posts should go more like this:

»» “I am a fashion blogger, here are 3 ways to style 1 dress…3 outfits for the price of 1”

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»» “I am an interior designer, here are 2 ways you can create these designs at home for free”
»» “I am a makeup artist - here is the #1 must have tip to the ‘no makeup’ make up look”

You see the difference? It’s all about how you speak to their needs that creates value, loyalty and a tribe.

ATTRACT AND REPEL – BIRDS OF A FEATHER

Do you ever feel like you are just SCREAMING your brand out to the world, but no one is listening? No
one is following? No one is engaging? It could be because you are trying to talk to everybody OR you are
talking to the wrong people.

Your #1 goal when it comes to cultivating your tribe should be to attract the ones who are going to “drink
your KOOL aid” while at the same time repelling those who never will.

This, my friends, is why a following number does not matter.

So, how do you attract those who will value your service the most? By providing them with a knowledge,
skillset and outlook that’s unique and hard to find anywhere else.

If you’re doing the same thing everyone else is doing – you will not stick out among the saturation.

Now, just as important as it is to ATTRACT your tribe, you also have to 200% repel those who are not
potential tribe members. What’s the best way to do that? Have an opinion! So many people are afraid to
truly have an opinion because they want to “appeal to everyone”. But, if you’re talking to everybody, then
you are talking to nobody!

Speak up and show up about how fabulous your service is, why it matters, how it serves and why you are
a go to leader in your field. I became a leader in my field of digital marketing, PR, blogging and branding
because I simply said that I was, and I have the experience to back it up.

Now, if this rubs people the wrong way, even better. Because when you repel those who aren’t being

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influenced by you, then your tribe becomes even more loyal to what you are creating, which creates an
even greater influence. Your tribe will support you. After all, birds of a feather flock together!

ENGAGEMENT
In order to influence, you have to engage – it goes hand and hand. Take about 10 minutes everyday to
ask your tribe questions. Become a supporter of who supports you by following them back, learning about
them, engaging in their posts and what they have to say. Leave comments that are genuine and cultivate a
conversation. Repost photos they may share that visually represent you and the tribe. Engagement is a two
way street, you can’t expect to win if you aren’t playing the game yourself.

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ADDITIONAL RESOURCES

» » PITCH TEMPLATES and MEDIA LISTS

» » BLOG CONSULTING

» » HOW TO LAND YOUR FIRST $5K BRAND DEAL

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pitching, branding, blogging and growing your following. Please share your thoughts in this
quick survey that will help me get to know you better! I am excited to connect with you and
learn more about your story and brand!

This is my way of serving your needs as an influencer and entrepreneur, so you can get to

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know me better.

I’m hoping you’ll do the same! Please, introduce yourself on Instagram, Twitter, Facebook, or
in a comment on my blog.

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