BOSS BABE FITNESS ACADEMY

COMPANY & BRAND

GUIDELINES
BRAND DESCRIPTION

The Boss Babe Fitness Academy thrives on having a one-of-a-kind approach to health and fitness. We
take our passion for healthy living and energetically empower you to eat and exercise for your unique
body type. Not only are we the industry leading experts on providing you with the best customized
workout and nutrition programs but we excel at creating a cutomized experience for each Boss Babe.
YOU matter to us.

CLIENT PLEDGE

We help busy, professional women lose weight, develop lean muscle and implement healthy lifestyle
habits by educating her to eat and exercise for her unique body type.

SUPERPOWER

Our entrepreneurial superpower is helping busy career-women create mind and body
transformations while having fun!
 OUR MISSION

Our mission is to help women look in the mirror and LOVE what they see both physically

and mentally by educating them on how to eat and exercise for their unique body type so

they can feel sexy, confident and ENERGIZED!

OUR VISION

Our vision is to empower every Boss Babe to feel sexy and confident in her own skin.

Over the next 30 years, by 2050, the Boss Babe Fitness Academy

will have helped women lose a total of 1,000,000 lbs!

Values
COMPANY VALUES TEAM VALUES

1. We empower females. 1. We are team players.

2. We are passionate about all 2. We prioritize work/life balance.

that we do. 3. We have growth mindsets and are always

3. We prioritize balanced and expanding.

healthy lifestyles. 4. We are fun and positive in all that we do.

4. We are genuine in our work 5. We have ownership for ourselves, our work and

5. We continually learn and grow our lives.

through education.

6. We are honest and committed

to saying the tough things.

Brand Tone
TRAIT ONE OF A KIND ENERGETIC CUSTOM EMPOWERING

We seek new ways to Energy is our vibe! We use our We make each other and our We love providing our client with not
DESCRIPTION
separate from our competitors energy to serve our clients, customers feel special. only education and resources, but

and to provide to our clients give our 100% to everything we do. also motivation and reassurance that

our most unique services. she's capable of doing things.

Stand out, bring out Make people smile Show that we care, put the Provide inspiration, speak positively,
DO'S
your uniqueness and laugh, release good vibes, customer first, be a listener encourage and motivate

use emojis

Don't be over the top and Don't go overboard and inappropriate Don't lie and sugar-coat words Don't bring negativity and judge
DON'T'S
devalue the brand
 Tribe
TRIBE MEMBER TRIBE GROUP COMMUNITY

Boss Babe Boss Babe Fitness Academy Boss Babe Fitness Community

a girl who's committed to Private Member FB Group where Boss Babes and inspiring Boss

learning healthy habits to where Boss Babes hangout and Babes hang out and connect with

crush and maintain her motivate each other through career-women seeking

health and fitness goals sweaty selfies, recipes and to start their health and fitness journey,

positive posts providing the education and

empowerment they

need to implement sustainable habits.

MOVEMENT HASHTAG TAGLINE

#BOSSBABESTRONG #THEBOSSBABEWAY #BOSSBABE "Happy, healthy life OR sexy, fit and confident"
 Site & Social
WEBSITE
http://www.bossbabefitnessacademy.com/

FACEBOOK PAGE
https://www.facebook.com/bossbabefitnessacademy/

FACEBOOK GROUP
facebook.com/groups/bossbabefitnesscommunity

INSTAGRAM & TIKTOK

@jaianafrancis

YOUTUBE
https://www.youtube.com/channel/UCamEK-xG7BtpopoX9xAYmWA?sub_confirmation=1

PINTEREST
https://pinterest.com/thewholisticrealistic
Founder
JAIANA FRANCIS
Skinny, McDonald's addiction, certified personal trainer,

certified sports nutrition specialist,

certified behvaior change specialist

 Logo

A logo is the visual representation of our company. It is an icon that symbolizes the company's voice, culture, and values.

It can be used on all print media, all advertising platforms, websites, and other external communications.
 Logo

A logo is the visual representation of our company. It is an icon that symbolizes the company's voice, culture, and values.

It can be used on all print media, all advertising platforms, websites, and other external communications.
 Color Palette
C Y B E R
M A U V E B L A C K W H I T E
G R A P E
# C 6 A F F 3 # 0 0 0 0 0 0 # F F F F F F
# 6 2 4 8 9 4

The color palette sets a visual tone for the company's brand.

Colors can also create a strong brand recall when it is associated with your brand.

Jaiana Francis, the founder of the company, wanted to include the signature purples and to be black and white.

The colors presented are the colors she had in mind.

Purple is Jaiana's favorite color Purple is Jaiana's favorite color and represents royalty.

A Boss Babe is someone who realizes that she needs to prioritize herself so she can show up POWERFULLY in life!

She is ROYALTY. She is seeking to start living a full, well-rounded life.

 Typography
Heading RoxboroughCF Bold

Subheading
Brittany

Body
Evolve Sans Light

Having a signature font contributes to a strong brand. It is considered as a visual component and should be consistent throughout.
 Imagery
Image Direction
Images appeal to Boss Babe Fitness Academy and a health and fitness lifestyle. The woman should be able to see

herself in the image in order to be able to relate and engage with the content further. We show various perspectives

of the Boss Babe: cooking, working out, doing cardio, eating a healthy meal on the go and while dining out. Images

should include all ethnicities to appeal to our avatars.

Image Colors
All images are bright and welcoming and should compliment the brand colors if used together.

Image Treatment
Images should pop and feel like the image is coming out of your screen. Highlight the details and the vibrant colors. All

images will not be able to have the same treatment due to angles and lighting but we should do our best.