www.getwsodo.

com
www.getwsodo.com

Video Scripting Framework (Internal)

Notes:

● Every element does not have to be used in every video ad.

● Every step doesn’t have to be in the exact order as listed.
● The more you’re asking for (e.g. higher price point), the more of these elements you may
need to include -- and vice versa.

● Remember the 3 core components that absolutely NEED to be in your ad creative are:

○ HOOK
○ MESSAGE
○ CTA

1. Concept Overview
a. Jot down an overview concept and purpose of the video.
2. Hook
a. If possible, create multiple hooks for each video as long as they are all congruent
with the rest of the script.
3. Hook To Story Transition
a. How we connect the hook and the rest of the script together for congruency.
4. Character & Identity
a. If using a character we must establish the character’s identity, which will be just
like our ideal prospect in most cases.
5. Future Pace
a. Making outcome statements or creating intrigue and curiosity around the
outcome our character will get, which is usually very similar to the ideal outcome
our prospect would want.
6. Struggle And/Or Challenges
a. Any insight we can use to establish a struggle or major challenges that are
identical to what our prospects also face.
b. If using a character, use this to humanize them.
 www.getwsodo.com
www.getwsodo.com

7. Intro To Solution & Benefits

a. This is the part where we start talking about whatever we’re advertising
b. Agitate the problem by talking about what the prospect or character may have
already dealt with in the past that did not give them the results they had hoped for
in other solutions.
c. Show a new version of our prospect or character after getting results with our
solution.
8. Social Proof
a. Another way to strengthen the value of the offer and handle objections.
9. State The Guarantee
a. The primary guarantee being offered.
b. Great for objection handling right inside the ad itself.
10. Call To Action
a. Tell them what to do and where to click.
11. Final Statement
a. Closes out the video.