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  • 02-1. Video Development Process - Foundr

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    Thomas Mack
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    This document outlines a 10-step video development process used internally at a company. It begins with brainstorming video ideas and choosing 2-3 main concepts or hooks to focus on. From there, stories and messages are developed around those hooks and a full script is written out. The script then goes through several rounds of critique and revision with audio, visual production, and a final upload to YouTube for advertising.

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    This document outlines a 10-step video development process used internally at a company. It begins with brainstorming video ideas and choosing 2-3 main concepts or hooks to focus on. From there, stories and messages are developed around those hooks and a full script is written out. The script then goes through several rounds of critique and revision with audio, visual production, and a final upload to YouTube for advertising.

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    © All Rights Reserved
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    18 views1 page

    02-1. Video Development Process - Foundr

    Uploaded by

    Thomas Mack
    This document outlines a 10-step video development process used internally at a company. It begins with brainstorming video ideas and choosing 2-3 main concepts or hooks to focus on. From there, stories and messages are developed around those hooks and a full script is written out. The script then goes through several rounds of critique and revision with audio, visual production, and a final upload to YouTube for advertising.

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    Video Development Process (Internal)

    1. Brainstorming Ideas
    2. Choose 2-3 Hooks
    3. Develop Stories/Messages Around Those Hooks
    4. “Script” Out The Entire Video
    5. Critique & Revise Script For Final Draft
    6. Send Final Script For Audio Production
    7. Critique & Revise Audio For Final Draft
    8. Send Final Script, Final Audio File, Etc. For Production
    9. Critique & Revise Production For Final Draft
    10. Send Final Draft For Upload to YouTube & Ad Prep

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