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Module 3, Lesson 1
Module Intro Creatives

Okay. So in this module, we're going to be talking all about Creative. Yay. Say Creative with me.
So basically the idea is how to really make killer videos that convert very well.

And just as a quick, a reference point, when I say Creative what I mean is we're going to show
you how to make videos that are specifically designed to be ran as an ad in order to get those
people to convert, right? That's really what I mean by Creative. So if you talk about Facebook
ads, your Creative could be a video. It could be an image, but it's also the text area. That's really
everything that makes up a Creative. Whereas with YouTube specifically, you can only put a video
in the ad unit, in order to be served as an ad, it has to be a video.

So, so when I say Creative, that's what I mean. So hopefully that clears up what that definition is,
so you don't get confused by that. We're also going to get into my agency's proven framework.
We're going to be able to break that down for you and show you how we've been able to build
proven Creative that has driven multiple millions of dollars in revenue, as well as ad spend that
we spent against, the framework that we use to do that. You know, funny thing, I would mention
that, you know, actually my team was kind of concerned about us sharing this with you guys.

And I'm being, like, 100% real, just afraid that maybe we'd be sharing too much of our process,
but I rest assured them that we want you guys to really win. So, we really want to share pretty
much everything, you know, that we're doing how we operate. So, we're going to be able to share
that with you guys. So, really what we're going to ended up focusing on, and when it's all said and
done, is really kind of like the three key components every successful ad has to have.

Like, there are three things that an ad absolutely cannot run without, and then there's things that
we can, you know, other things that we can do to make them stronger. So, we're going to really
get into that, and then we're going to be able to break down some proven scripts. I'm also going
to show you guys how you can model what other people have used to be very successful.

I kind of go back to what I call borrowing data, right? So, if I can see someone else spending a
bunch of money on a particular Creative, then, typically, that means it's working. So, if there's is
working, how can I model what they're doing to be able to shortcut the process of how I'm going
to create and produce mine?

So, that's kind of all of the components that we're going to actually do in this module. So let's
buckle up, let's get ready to go, and let's get into Creative.