HIGH CONVERTING YOUTUBE ADS:

AD SWIPE FILE

Instructions: Click File > Make a copy > save to your own Google Drive, or download it as
a PDF. You can simply click the links to see the YouTube ad examples, and then use the
framework in the course to model your own creative after these winning ads!

ADS BROKEN DOWN BY NICHE

Ecommerce

https://www.youtube.com/watch?v=ly75Ug5_vrI
● Sixpack Shortcuts

https://www.youtube.com/watch?v=Zd47TQf8F7E
● Dyson ad for their hair dryer
● Short but sweet and mixed in a few different concepts

https://www.youtube.com/watch?v=pztE9MmKIpQ
● Fanpole

https://www.youtube.com/watch?v=xSh7DmEmJ10
● Casper mattress
● Great video, but epic FAIL with gender: see comments lol
● https://www.youtube.com/watch?v=JT8pZ_vVVaI - Another one

Webinar

https://www.youtube.com/watch?v=uh1tSevS1VU
● The Author Incubator
● Link to registration page:
https://www.theauthorincubator.com/masterclass/
● Link to application: https://theauthorincubator.com/apply/
○ branded on the webby as WriteABookThatMatters.com
 ● Different version of their ad: https://www.youtube.com/watch?v=1KIz5bRooJk

https://www.youtube.com/watch?v=Ix3eTToctIw
● Billy Gene
● The comments section is lit (which is a good thing)
● Another one: https://www.youtube.com/watch?v=FOPK1BTIyJM
○ This video ad is great!
● Found this one 2/26/18: https://www.youtube.com/watch?v=9MCTL3xOUeU

Webinar (continued)

https://www.youtube.com/watch?v=gCV1K-WuZ6Y
● Sam Ovens
● Another using Black Panther: https://www.youtube.com/watch?v=af8zyps6XIY
● Landing page: https://www.consulting.com/webinar

https://www.youtube.com/watch?v=l2y_fsWXAUs
● Jason Capital

Lead Generation

https://www.youtube.com/watch?v=ObHwtCQg6hU
● Kinobody
● Survey funnel
● Landing page: https://pages.kinobody.com/survey

https://www.youtube.com/watch?v=mBbjL3Ktn_c
● Phil Pustejovsky
● Free book download

https://www.youtube.com/watch?v=eXW8nn-bp0Q
● Link: https://paradigmlife.net/_paradigmlife.net/perpetual-wealth-strategy

https://www.youtube.com/watch?v=kUYdVDaAtII
● Brighter Image Lab
● Had ads running against it even though they are running it as an ad
● Link: https://brighterimagelab.com/dental-veneers
SaaS / Software

https://www.youtube.com/watch?v=6X85QMty9OQ
● Grammarly
● https://www.youtube.com/watch?v=JSq-ImPEU2k

https://www.youtube.com/watch?v=6cRws7dKJPg
● Monday project management software
● 6.2M views as of April 25, 2018
● Uploaded Feb 14, 2018
● Landing page: https://monday.com/lp/g/aw/yt/pm/status-video

Info Product / Digital Product / Course / Membership

https://www.youtube.com/watch?v=E0RDJ9tYw6A
● Masterclass with Malcolm Gladwell
● Landing page: https://www.masterclass.com/classes/malcolm-gladwell-teaches-writing

https://www.youtube.com/watch?v=R3iDdbA1A60
● Tai Lopez
● https://www.tailopez.com/flow.php?lp=FS-8331

https://www.youtube.com/watch?v=oR5DK2ShS6o
● Udemy
● Landing page: https://www.udemy.com/the-ultimate-google-adwords-training-course

Free Plus Shipping Book

https://www.youtube.com/watch?v=5lnUbh6cg5U
● Grant Cardone

https://www.youtube.com/watch?v=eZDh-HwDyiQ
● Russell Brunson
Affiliate

https://www.youtube.com/watch?v=30ytJZgE1Ew
● AWOL Academy
● They run it both Instream and Indisplay
● They run Instream first, then remarket to those viewers with discovery to the same exact
video with a different video ID: https://www.youtube.com/watch?v=3n3EoVnPW14
● Here’s a new one posted Sept. 28, 2017:
https://www.youtube.com/watch?v=CTbmHwqaWNw

Viral

https://www.youtube.com/watch?v=YbYWhdLO43Q
● Squatty Potty

https://www.youtube.com/watch?v=ZKLnhuzh9uY
● Poo Pourri
● Link above is the original viral hot
● Most recent viral hit: https://www.youtube.com/watch?v=fkJy0Z2P_1k

https://www.youtube.com/watch?v=mF2eKaOc3wo
● Chatbooks

https://www.youtube.com/watch?v=4BvwpjaGZCQ
● Purple
● Customer went viral: https://www.youtube.com/watch?v=JouhAp7mVmg

https://www.youtube.com/watch?v=nFeb6YBftHE
● Orabrush
● The original viral video that proved you can use them to drive conversions ●
Launched originally in 2009

https://www.youtube.com/watch?v=6_pru8U2RmM&t
● Apple

https://www.youtube.com/watch?v=0uZ7PG3YPuM
● Geico Insurance
Driving Subscribers

https://www.youtube.com/watch?v=GlHHa35xWII
● Bold CEO
● If you want to seed your channel with subs, this is a good ad to model.

Branding

https://www.youtube.com/watch?v=Mmke73EQZ08
● American Greetings

https://www.youtube.com/watch?v=gCcs2UxkYvM&t
● GMC

ORGANIFI TOP PERFORMING VIDEO ADS

Indisplay VSLs

● https://www.youtube.com/watch?v=_azd-fIGoTY
○ 44 Minute VSL
● https://www.youtube.com/watch?v=jFjbdTwEN38
○ 19 Minute VSL, original
● https://www.youtube.com/watch?v=9IyWgRdpzUs
● https://www.youtube.com/watch?v=eFCqPRF7RxY
○ 18 Minute VSL Women
○ Same video twice with 2 different thumbnails
● https://www.youtube.com/watch?v=-gkkzvUadV8
○ 15 Minute VSL Men
● https://www.youtube.com/watch?v=S8WYVSHegTU
 ○ 40 Minute VSL Women

Instream Ads

● https://www.youtube.com/watch?v=JDtH5VygF3s
○ 5 Superfoods Women Should Always Eat
● https://www.youtube.com/watch?v=DlEst6HwSrM
○ Never eat pounds of veggie like this
● https://www.youtube.com/watch?v=gJeE5NyB6kY
○ The truth about cardio
● https://www.youtube.com/watch?v=s9S-aLBvyDc
○ New Year 2017 - Don’t get trapped by diets
● https://www.youtube.com/watch?v=nptX9P0QlzA
○ New Year 2017 - Don’t kill yourself in the gym

Remarketing

● https://www.youtube.com/watch?v=RY0bdY5EXQE
○ Drew in PJs, 50% off
○ Works in both instream and indisplay
● https://www.youtube.com/watch?v=IVyRE6lBCEY
○ Drew get green powder in face
○ Mainly working with indisplay

Lead Gen

● https://www.youtube.com/watch?v=G9H6NxUDDOE
● https://www.youtube.com/watch?v=5iviS8Fa8ek
○ Alpha Reset
○ Both instream and indisplay
CONVERSION BOOSTING HACKS FOR YOUTUBE VIDEO ADS

(WITH EXAMPLES)

Add 10-15 seconds of dead time to the end of the video so that when it’s over people have a
chance to click your call to action.
● Example: https://www.youtube.com/watch?v=JDtH5VygF3s&t=4m37s
(see last 10 seconds, disregard annotation links)

Tell them where to click AND show them where to click. Add arrows or something similar to
the video in the upper right and lower left to account for both mobile and desktop. You could
also make animated circles over the areas where they should click.

Add in visuals of things you discuss to backup any claims. For example, if you use a third
party publication to support your position you should show a visual of it. Another example is
if you talk about how how well your product or service is reviewed on Amazon or some other
place, you should show a visual of that.
● Example: https://www.youtube.com/watch?v=mBbjL3Ktn_c

Add a psychological attention grabber to the first 5-10 seconds of your video. It could be as
simple as putting your first sentence in big bold letters (find Drew example). Plenty of other
ideas to get creative. These ideas can also serve as alternate intros to test.
● Example: https://www.youtube.com/watch?v=PjvIJcXvQH0

Embed captions into the video during editing process. Make sure they are moving
frequently across the screen so the viewer sees constant movement (psychology of
neuroscience)
● Example: https://www.youtube.com/watch?v=5lnUbh6cg5U
(no words, see Dean’s example below with words)

Embed a branded URL link into the video for where you want people to go that redirects.
● Should redirect to your compliant landing page but might be a way to get past policy but
I need to think about how to leverage it in that way.
● Example: https://www.youtube.com/watch?v=DlEst6HwSrM&t=1m30s
(skip to 1:30, make sure landing page is compliant)

Dean Graziosi’s Example:

 ● https://www.youtube.com/watch?v=hI9hk8ZJ61o
● https://www.youtube.com/watch?v=65OORYYSzUQ

What I had Dean’s team do:

● Add dead footage to end of video when Dean stops talking, maybe add a screen capture
of sales page/someone typing in their info and clicking grab the book on the sales page
to show the potential customers where their click will take them so they are in the frame
of mind of what getting the book looks like.
● Show them where to click on the video, embedded overlays with "Click Here To Get The
Free Book Now" with arrows pointing to the top right and bottom left of screen to show
them where exactly to click.
● Add b-roll footage of Amazon reviews when Dean mentions the 5-star reviews on
Amazon.
● Add some sort of psychological attention grabber to the beginning 5-10 seconds of the
video to explain the concept of the video ad. Examples for this could be Meme style
borders with headlines at the top/bottom of video
(Facebook/Instagram Video style), A big headline (embedded text) on the right of the
video, or some other creative our production team can come up with.
● Add annotations/captions to the video, embedded as well.