Professional Documents
Culture Documents
Bonus
RMBC
Method
for
Winnin
Writing
g Sales
Letters
by Stefan
Georgi
VIDEOS
1
Visit Me At:
stefanpaulgeorgi.com
VIDEOS
Using
The
RMBC
Method to
1
Write a
New Keto
KETO SALES LETTER
TIME LOG
Keto Sales Letter - Time BONUS 1
Research
1:45 pm to 4:50 pm [3 Hours & 5 Minutes]
Videos:
1.1. Research – Keto 1
1.2. Research – Keto 2
1.3. Research – Keto 3
3
Stefan Georgi
Keto Sales Letter - Time BONUS 1
Mechanism
3:43 pm to 5:06 pm [1 hour & 23 Minutes]
Video:
2. Unique Mechanism - Keto
Notes:
Around minute 25 I first conceive of the Unique Mechanism Behind the
Problem, which I’ll end up using in the copy.
Around minute 36 I first break the mechanism behind the problem into 4
steps. They aren’t entirely fleshed out yet, but we’re getting there. I’ll end
up using this 4 step logic sequence as the crux of my Unique Mechanism
Behind the Problem and in the sales copy.
Around minute 46 I add more to the 4 steps, and they get closer to their final
form.
4
Stefan Georgi
Keto Sales Letter - Time BONUS 1
Mechanism
9:20 am to 9:30 am
[15-20 Minutes During the Day]
3:43 pm to 5:20 pm
Video:
2.1 Unique Mechanism – Keto 2
5
Stefan Georgi
Keto Sales Letter - Time BONUS 1
Mechanism
9:44 am to 10:32 am.
Video:
3. Keto Brief [First 42 Minutes]
Brief
10:47 am to 12:09 pm
Video:
3. Keto Brief [After 42 Minutes]
6
Stefan Georgi
Keto Sales Letter - Time BONUS 1
Brief
11:14 am to 11:46am
Video:
4.1 Keto VSL Part 1 [First 20 Minutes]
Copy
11:36 am to 12:57 pm
12:57 pm to 1:10 pm
Video:
4.1 Keto VSL Part 1 [After 20 Minute Mark]
7
Stefan Georgi
Keto Sales Letter - Time BONUS 1
Copy:
8:27 am to 8:47 am
2:00 pm to 5:38 pm
7:26 pm to 9:00 pm
9:09 pm to 9:52 pm
Videos:
4.2 Keto VSL Part 2
4.3 Keto VSL Part 3
8
Stefan Georgi
Keto Sales Letter - Time BONUS 1
Edits:
8:30 am to 11:10 am
Video:
5.1 Keto VSL Edit
Notes:
Original draft was 12k+ words. I liked it, but felt like it was too long, so I
edited it. Final drafted ended up being about 9,700 words not including
FAQs. Still long, but I think it’ll do well.
9
Stefan Georgi
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