Affiliate Bully Autoresponder Madness

1st Edition (September 2009)
Copyright 2009 / Affiliate Bully Autoresponder Madness (Andre Chaperon) / All Rights Reserved
COPYRIGHT NOTICE!
No part of this report may be reproduced or transmitted in any form
whatsoever, either electronic, or mechanical, including photocopying,
recording, or by any information storage or retrieval system without
express written, dated and signed permission from the author. All
copyrights are reserved.
DISCLAIMER AND/OR LEGAL NOTICES
The information presented herein represents the views of the author at

the date of publication. Because technologies and conditions perpetually
change, the author reserves the right to alter and update his opinions
based on the new conditions.
This product is for informational purposes only and the author does not
accept any responsibilities for any liabilities or damages, real or perceived,
resulting from the use of this information.
While every attempt has been made to verify the information provided
herein, the author and his affiliates do not assume any responsibility for
errors, inaccuracies or omissions. Any slights to people or organizations
are unintentional.
EARNINGS DISCLAIMER
None of the strategies in this product will work unless you pull your finger
out and take action. Knowledge is useless without action. Reading these
pages alone will have a similar effect to not reading them at all, if you
don’t apply an element of action.
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Table of Contents
Preamble: Introduction, Markets & Motivation [04]
Chapter 1: The “Affiliate Bully Autoresponder [09]

Madness” System
Module 1: Affiliate Commission Engine [09]
Module 2: Creating The “Soap Opera” (The Story) [16]

aka The Email Sequence Death-Grip
Module 3: Creating The Hook (Your Leverage Point) [23]
Module 4: Creating Open Loops [26]

(How To Build Suspense & Tension)
Module 6: Putting It All Together – A Real Soap Opera [32]

Case Study (and introducing the P.S. Method)
Module 6: Quick Cash Windfalls (Nano Story Method [46]

& Email Triads) – Guru Surfing
Module 7: Putting It All Together – A Real Nano Story Method [54]

Case Study (using the quick Email Triad Method)
Chapter 2: The “Affiliate Bully Autoresponder [61]

Madness” Workflow
Putting what you’ve learnt in module

one through six into action
Chapter 3: Advanced Strategy [68]
Why & How of the Advanced Strategy
Chapter 3: Final Thoughts (Action & Creativity) [71]
Module 1: Installing the Advanced [TechnicalDoc.PDF]

ABAM Ninja List Building Script
Module 2: Testing Your Installation [TechnicalDoc.PDF]
Module 3: Video Installation Tutorial [TechnicalDoc.PDF]
Module 4: How To Configure Your Soap Opera [TechnicalDoc.PDF]
Autoresponder Email To Work With The Script
Chapter 4: Swipe Files (Nano Story Method [SwipeFiles.PDF]

Email Swipe Files)
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Preamble
Introduction, Markets & Motivation
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Andre Chaperon here...
Congrats on making the wise decision to purchase Affiliate Bully

Autoresponder Madness. ABAM for short.
In it I’m revealing my best stuff.
What I teach and reveal in ABAM is not sexy. Anything but pretty. If ABAM
was a person, it would look just like that gangster dude on the first page.
Like I said ... not sexy.
ABAM is a “workhorse” system.
Princeton University defines a “workhorse” as a “a machine that performs

dependably under heavy use.”
That’s what ABAM is. It’s a “system” that, once built, will work for you for
years and years, without breaking – largely on autopilot.
ABAM is not about “tactics” that worked yesterday and maybe today. It’s a
long-term evergreen system. ABAM builds long-term wealth.
EVERGREEN!
ABAM leverages “email marketing” (largely automated). It’ll work for

affiliate marketers. It’ll work for vendors.
But first ... here’s a quick overview of why email marketing and using
autoresponders is so powerful, and why you should be using them too:
You get to “connect” with the prospect on a level that can’t be achieved
from a one-hit review, presell or sales page.
Autoresponders give stability. They “drip feed” content over time on

autopilot – for months and even years – allowing you to promote a
bunch of affiliate products and/or your own products within the context
of a story ... or stories.
Autoresponders work for you, day and night, on weekends and on

holidays, on your birthday – and even on Christmas Day. And if you
build ‘em correctly – by delivering value and telling stories that are
exciting and filled with tension – you’ll earn money while you sleep for a
long, long time.
You can build as many of these “money-making factories” as you want. I

prefer to call them – Affiliate Commission Engines – which is a term I
think John Reese first coined.
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But First a Word About Markets & Niches
What I explain in Affiliate Bully Autoresponder Madness will work in all
markets that support subcultures – niches that each support their own
products, services and back ends.
This product is not about traffic generation or market selection or how to

choose ClickBank niches or CPA offers. There are enough decent ClickBank
and/or CPA products on the market that teach that.
But I will say this.
Choosing the wrong market or a niche – one that is too small or has no
players with money in it – is a recipe for failure before you even start.
But choose the right market, a hot niche, and a killer offer ... and you'll be
eating lobster and drinking Champagne in Palm Beach, FL or La Jolla, CA
before you know what's hit you.
In my mind there are two kinds of markets:
1. There are big money markets that have BILLIONS of dollars flowing
through them. These big markets are so damn big that they easily
support thousands of affiliates – many of which have built 7-figure
businesses around these single markets.
2. Then on the other hand there are small little markets that support tiny
little obscure niches – a la Underachiever style. Made famous by Frank
Kern and Ed Dale.
For many years, guru marketers have taught that tapping into these
micro-niches is good business. Competition is low – it’s like a bully
stealing the lunch money from a skinny geeky kid. Easy.
For a time this held true for some marketers that made this thinking work.
But for the majority – there just weren't enough traffic and buyers to go
around.
Continuing with the analogy ... one bully quickly becomes 1000s of
bullies, all trying to steal the lunch money from the same handful of
skinny nerds.
Needless to say, it didn’t take long for all the skinny nerds to end up with
empty pockets – resulting in a lot of hungry bullies.
Forget about the micro-niches. Seriously.
... Unless, of course, you really have your heart set on wanting to work
hard to earn a little. Then go ahead. Have fun. Not for me, though.
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Side note: Many people don’t know this ... and perhaps I
shouldn’t even be saying this here. But I will just to
demonstrate my point about big vs small markets.
Frank Kern’s big 7 figure per year “underachiever” business
was from the result of one product in one market. Surprise
surprise ... it was a big monster market I described above.
Not the talking parrot or hamster secrets stuff. :-)
My suggestion. Go where the money already is. That’s the big

competitive markets. The best money markets drive a lot of traffic and are
competitive for a reason ... there is money literally oozing from the
virtual seams.
Profitability and competitiveness are tightly linked. Meaning that

competitive markets will almost always be profitable.
Here are some examples of big profitable money markets that can
support multiple products and back end opportunities – and where email
marketing and list building will rock:
* Pills (“quick fix” solutions)

* Porn (sex and relationships/dating)
* Casinos (gambling and betting)
* Diet and Fitness
* Health
* Make Money (IM niche, Business Opportunities, Forex)
* Finance (Get Out of Debt, Mortgages, Credit, Investing, etc...)
* Real Estate
* Self Help & Personal Development
There are a few more, no doubt – but these are the 800-Pound Gorilla
categories. You can certainly build a good 6-figure business around any
one of these listed above.
Be Persistent. Never Give Up.

Knowledge Is Useless Without Action!
Read that last line again.
Knowledge is useless without action!
This business is fantastic when you hit gold. But when you are still
“mining” and searching – it can be a lonely place. Motivation can, and
normally will, dwindle. You may even consider packing it all in.
Don’t!
Be persistent. Fight on. Don’t give up.
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Listen to Steve Jobs’ Stanford Commencement speech of 2005. It’s about
not giving up when the chips are down. Brilliant:
http://www.youtube.com/watch?v=D1R-jKKp3NA
Follow (like take consistent action) what I demonstrate in this guide and
you’ll make money – you’ll strike that vein of gold – almost guaranteed.
But if you do ever feel despondent. And you probably will at some point,
when you feel like you’re losing the battle ... listen to Al Pacino:
Al Pacino's Inspirational Speech:

http://www.youtube.com/watch?v=WO4tIrjBDkk
(Know this ... I’m on your team. I’ve got your back. If you purchased this guide
legitimately, then you’ll be receiving a “for customers only” back-end series
of emails which you’ll start to receive shortly – where I’ll reveal stuff not even
found in this product. Customer insider secrets.)
Be Bold. Be Decisive. Isolate Fear. Take Action.
Now on with the show. :-)
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Chapter 1
The Affiliate Bully Autoresponder
Madness “System”
Module 1
Affiliate Commission Engine
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Here is what an Affiliate Commission Engine (ACE) looks like:
Explained:
1. This is the core “ACE”.
If you had to break it all down, it essentially consists of a lead capture

element (squeeze page) and a large (many months long) email sequence.
I call this massive email sequence a “Soap Opera”. And a soap opera takes
the shape of a big story, with plots and sub-plots ... all spread out across
many, many emails. But more about the dynamics of a “soap opera” a bit
later.
2. This is one of the two core traffic elements.
This component can be further broken down into smaller components

representing free traffic and paid traffic sources.
Typically, paid advertising would be Google AdWords ... but can be

expanded to YSM, adCenter, Ask Sponsored Listings, banner ads, media
buys, offline, etc.
Free/organic traffic would largely come from SEO efforts ... such as article
marketing, Squidoo lenses (hub properties), free ads, social media, blogs,
etc.
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Another form of free traffic could be from an email/newsletter list. This is
the best traffic of all.
3. This is the pièce de résistance of traffic, so to speak. (An advanced

optional component covered in Chapter 3.)
This is when you – as an affiliate no less – get JV partners with “lists” to

endorse your ACE. In other words ... they tell their subscribers about your
site. They send you traffic.
Let that sink in for a second.
Don’t worry if the penny hasn't dropped yet ... I’ll explain the dynamics of
this later.
4. Optional step ... but highly recommended. This is where you create
additional windfalls of cash on a monthly basis. I achieve this by doing
something that I call the “Nano Story Method” (NSM).
NSM is basically about making your communications "valuable" ... within

the context of a single product promotion. A promotion that has a
beginning and an end.
You can also use this method to piggy-back on large “guru” product
launches – where you essentially take advantage of the hype and frenzy
within the market during that promotion window.
I call this Guru Surfing ... and it’s covered in Chapter 1, Module 6.
One of the most effective (and easy to implement) ways to implement a

NSM is by using the “Email Triad Method” (ETM).
But I’m getting ahead of myself with all these acronyms. Just know that
point #4 is simply optional isolated product promotions that you put into
action on a monthly basis – and repeat pretty much forever.
Why Autoresponders Totally KICK ASS!

Email marketing is probably the most overlooked (and underused)
marketing strategy used today. There are really only a few handfuls of
marketers that really “get this” – and leverage autoresponders to the max.
Perhaps why it is so underused today is because there are just too many
other “distractions” ... other shiny objects. Other ways of generating
revenue. Other short-lived tricks and tactics that happen to be in favor.
What’s more, email marketing using autoresponders just isn’t “sexy”.

Twitter marketing is sexy. Emails ... they just aren’t.
But I’d put my pecker on the chopping block and bet that email
marketing is probably directly responsible for more revenue generated,
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with higher conversion rates, than any other single marketing strategy
out there.
Case in point:
During the recent 2008 U.S. presidential election campaign, the Barack
Obama camp – in reaction to Sarah Palin’s Republican National
Convention speech – sent out an email to a list of 2 million people ... and
raised $10 MILLION in donations from that SINGLE email, from 130,000
donors.
ONE email. ONE day. $10 MILLION bucks.
Not bad. Not bad at all. Frank Kern would probably even be impressed by
that. :-)
Barack Obama went on to raise half a BILLION dollars online in his 21-
month campaign for the White House. No doubt, a large component of
that success was a direct result of email marketing and autoresponders.
The thing is. Everyone knows they “should” be using email. Gurus have
been shouting this for years. Yet ... very few marketers actually leverage
autoresponders. Worse still – most gurus don’t either.
And I don’t mean random email broadcasts – promoting the latest “shiny
object”. Most “guru” marketers do that pretty much every day already.
I’m talking about leveraging autoresponder “sequences” in an

automated way that “connects” with subscribers – and that
builds trust and loyalty over time in the context of a story.
We all know that 95-99.5% of prospects that hit a sales message, don’t
buy on that first visit.
Yet a squeeze page can typically get a 10-60% opt-in rate.
I’ve achieved a 91.4% (non-incentivized) opt-in rate before ... which then
steadied at 87.4% as traffic grew into the 1000s of unique visitors.
All those visitors added themselves to my list ... where I had a 7-day pre-
launch email sequence loaded up. (Which I’ve included in the “swipe file”
section for you.)
Over the following seven days that “system” I had setup created a
connection ... a bond, with each and every subscriber. It allowed me to
demonstrate value and build a relationship. Presell my product.
I probably sold 10x more copies of that product doing it this way. I sold
10x more because I didn’t go for the direct sale from the get-go. They got
to know me first.
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I then created demand and built tension. Selling the product then was
easy.
And the kicker – I didn’t even create a sales page in the beginning. All
sales were generated purely from the pre-created autoresponder
sequence.
Shortly after creating this funnel, I found this page on SEOBash.com:
I love that last line in red above. :-)
As an aside, my ClickBank pay limit for that account was indeed

capped at the time to $50. So that was a totally true story I told. I
simply created a “story” out of it. You’ll learn how to do that
shortly.
As a vendor – and certainly as an affiliate – an autoresponder sequence

allows you to increase the average visitor value you get.
This means you earn more ... a lot more. Means you can spend more to
acquire a customer. Means you can COMPETE. Compete where you would
have lost money before.
Affiliate Bully Autoresponder Madness will show you exactly how to make
money in a market where you would have previously been gobbled up
and spat out ... wondering what the hell just happened.
Autoresponders and autoresponder sequences WORK. So use them.
Here’s a basic Affiliate Commission Engine (ACE) stripped down to its core
components again:
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1. You need traffic.
2. You need a squeeze page.
3. You need an autoresponder + list.
4. You need to build a “Soap Opera” story email sequence.
5. [Optional] You create extra “cash windfalls” every month in the form of
isolated promotions using “Nano Stories”. A Nano Story is like a small
(nano) Soap Opera. Simple as that.
When you strip it all back like this ... an ACE is really very simple.
That’s a Level-1 ACE.
But the “system” is flexible. It can be “tuned-up”. Right up!
A Level-10 ACE is an 800-Pound Gorilla.
Urban Dictionary defines an 800-Pound Gorilla as:
“An overbearing entity in a specific industry or sphere of

activity. A seemingly unbeatable presence always to be
reckoned with; whose experience, influence, and skill
threatens to defeat competitors with little effort.”
Wiktionary says:
“Something dangerous or menacing or spooky that is

obvious but not addressed. A company that dominates
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their sector to such an extent that it is hard to compete
with them.”
And Wikipedia says:
“800 lb Gorilla is an American English expression for a

strong or powerful person or organization. It is based on
the idea that a gorilla is so mighty and powerful that it can
do anything it wishes with complete disregard to
everything and everyone around it.”
That’s the behavior of a Level-10 ACE. :-)
And by the end of this guide you’ll know exactly how to build one. If you
choose to.
As to how powerful you want to make your ACE, that’s up to you. The
more powerful, the more time and effort it takes to build.
But know this. These ACEs are LONG-TERM marketing strategies. Money
Factories. They are not here today and gone tomorrow. These things last.
And they generate income passively – almost without effort, once
created.
The most important component of an ACE – the core element in fact – is

the “Soap Opera” email sequence ... the email sequence “death-grip”.
I’ll discuss that in detail next.
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Chapter 1
Module 2
Creating The Soap Opera (The Story)
aka The Email Sequence “Death-Grip”
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This is the core of the ACE (point 4 above) – your soap opera follow-up
“death-grip” sequence. This is the secret-sauce ingredient that can turn an
ACE into an 800-Pound Gorilla. It all starts here.
Essentially – it’s a long, long autoresponder follow-up sequence of emails.
But there is a right way to do this ... and a wrong way. Big surprise, most
get this all wrong.
The big secret here:
Don’t write your follow-up autoresponder emails in “isolation”.
In other words, you should have “connections” between previous and

future emails.
Like I said ... 99.99% of marketers I see don’t write their emails like this.
They are all separate and disconnected. There is no reference point from
one email to the next ... from one promotion to the next.
BORING!
And over time, “boring” results in less and less attention ... meaning less
and less emails get opened and read.
It may be free to send email ... but in reality it’s not free at all. It’s not free
because with bad, boring email marketing, your email communications
will become more and more invisible to the reader. More intrusive.
Resulting in your audience filtering your communications out.
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As soon as you as a marketer get “labeled” (from the perspective of the
reader) as someone that delivers little to no value, you’re toast!
A few things before I get into the nitty-gritty of how to build a soap opera
sequence.
A soap opera email sequence is a bunch of emails that can – and really
should – last for many many months.
I’m talkin’ over a year, long ... eventually.
But before you throw your toys out of the cot and start crying like a little
baby – kicking your feet in the air and waving your arms in panic – let me
get one thing straight.
Don’t think you have to sit down and write 100

emails in one hit.
No one can do that.
A soap opera “death-grip” sequence starts off small – perhaps 5 to 6

emails spread out over about a week. You then add emails to the
sequence, “over time”.
I prefer to “batch” write my emails. Meaning, I’ll sit down for a few hours –
or even dedicate an entire day to it – and hammer out 10 to 15 emails in
one hit.
I typically head out to a coffee shop with my laptop and iPod – a coffee
shop that doesn’t have WiFi access so that there is no temptation to
“check email” or get distracted online.
I’ll sit there listening to some tunes with my headphones on to block out
ambient sounds. This allows me to just zone in and focus on writing a
“story”.
Email Frequency?
When I showed Autoresponder Madness to a few people before releasing
it, one of the big questions was:
How often do I schedule emails to go out within a soap opera?

Every day?
Short answer is, no.
Here are a few scenarios on how to schedule a Soap Opera sequence so

that it’ll last one year or more:
Example 1:
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* Email each day for a week. (7)
* Email every other day for next two weeks. (7)
* Email once a week for next 5 weeks. (5)
* Email once a month for 10 months. (10)
That’s a total of 29 emails.

Example 2:

* Email each week for 51 weeks. (51)
Example 3:

* Email each week for 3 weeks. (3)
* Email each month for 11 months. (11)
Example 4:
It’s even possible to span about 13 emails across the course of almost a
year using the Fibonacci sequence of numbers:
0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144, 233, 377, 610, 987...
Although totally possible – I’ve never tried this myself. The beginning
frequency is fine ... but the gaps become spaced pretty far apart pretty
quickly. Not ideal.
How you gap your emails is totally up to you. There is no hard and fast
rule here. No right way or wrong way.
For me, I allow my “story” to dictate the frequency of the next few emails
in the sequence. I demonstrate this in the soap opera email sequence I’ll
expose you to shortly.
But typically ... I don’t think a gap between any two emails should span
longer than a month. That’s my only rule I personally try and stick to.
Email frequently in the beginning. Like every day. Then taper off a little.
Eventually expand the gap between emails to a few weeks at most. Never
more than a month. No reason to unless you’re really lazy. And if that’s the
case, then perhaps this business is not for you.
Before I show you how to write a story, you need to first learn about
“storyboards”, “hooks” and “open loops”.
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The STORYBOARD - A Framework To
Creating A KICK ASS Soap Opera
Sequence
Think of yourself as the series writer for Lost, 24, The Sopranos,
Supernatural, Heroes ... or even your favorite day time soapy. Your job is
to suck people into your world.
And it’s all done ... it’s all planned, scripted and masterminded, using a
“storyboard”.
Wikipedia: Storyboards are graphic organizers such as a series of illustrations or images

displayed in sequence for the purpose of previsualizing a motion picture, animation,
motion graphic or interactive media sequence, including website interactivity.
.... and in our case, it’s used to write elaborate email-based stories. This is
exactly how I build all of my own soap opera email sequences.
To illustrate this – here is a screenshot of my computer screen with the

beginning sequence of a soap opera story, setup as a storyboard:
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I have a large 30” monitor running at a high 2560 x 1600 resolution. This
allows me to easily fit 7 full-length emails side-by-side on my screen.
That said, smaller screens work fine too. I can fit 4 emails side-by-side on
my little 15” laptop screen (1440 x 900).
I start off by opening at least 4 blank Notepad/TextEdit documents.

Typically, for me, it’ll be 5 to 7. Position them across your screen like I have
demonstrated in the illustration above.
Workflow
1. Create a campaign folder within an ‘Email Projects’ folder:
\Email Projects\New Campaign Name\
2. Create 10 blank Notepad/TextEdit documents in the format 1.txt, 2.txt, etc:
1.txt
2.txt
3.txt
.
.
.
10.txt
3. Position 4 to 7 (as many as you can fit) of these blank documents across your screen
in a storyboard layout – starting with email 1.
4. Fill out the ACESoapOperaOutline.PDF document included with this product.

Brainstorm and create your initial “hook”. You can have multiple hooks – but you
need at least one to kick off your Soap Opera sequence. (Creating “Hooks” is covered
next.)
The ACE Soap Opera Outline PDF will help you create the backbone of
your soap opera email campaign.
About the ACE Soap Opera Outline PDF

Let’s say your ACE is about Internet marketing ... but more specifically,
about affiliate marketing and using Google AdWords to promote
ClickBank products.
Your soap opera story could therefore, for example, cover these topics:
1. Market Research
2. Product Selection
3. Keyword Research
4. Creating your Presell Landing Page
5. Finding a Hook & Creating an Incentivized Bonus
6. Setting Up Tracking
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7. Building an AdWords Campaign
8. Driving Traffic
9. Monitoring Results & Tweaking
But each of the 9 points above “may” also require a specific tool or some
specialist training. So with that in mind I’ll expand on these 9 points:
1. Market Research
a. CBEngine Pro [Paid]
2. Product Selection
a. CBEngine Pro [Paid]
3. Keyword Research
a. Google Keyword Tool [Free]
b. Wordtracker [Paid]
c. Keyword Elite 2.0 [Paid]
4. Create your Presell Page
a. Presell Robot [Paid]
b. LPGen [Paid]
5. Finding a Hook & Creating an Incentivized Bonus
a. No Recommendations – Just Pure Content [Free]
6. Setting Up Tracking
a. Affiliate Prophet [Paid]
7. Building an AdWords Campaign
a. SpeedPPC or Ad Grenade [Paid]
8. Driving Traffic
a. Wholesale Traffic System (Ryan Deiss & Perry Belcher) [Paid]
9. Monitoring Results & Tweaking
a. Pure Content [Free]
Simple as that. And you use the ACE Soap Opera Outline PDF to create
this. You’ll then use this list as your outline guide for when you are writing
your soap opera autoresponder follow sequence.
All of the paid recommendations you make get encompassed and

shrouded in good valuable and interesting storytelling.
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Chapter 1
Module 3
Creating The Hook
(Your Leverage Point)
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For me a hook is basically an element of the content that I can use as
a leverage point. It makes what I’m saying “STAND OUT”.
It’s something that I use to build my soap opera stories around. This in my
opinion is key.
Without a hook you’re just another average affiliate marketer promoting

more stuff.
You need a hook – so find one – or “create one”.
Dan Kennedy in The Ultimate Marketing Plan says this:
A Unique Selling Proposition (USP) is a way of explaining your

position against your competition.
A USP is also a way of summarizing and telegraphing one of the

chief benefits, often the chief benefit of the business, product, or
service being marketed.
A USP can be based on just about anything: price, product

ingredient, positioning, color, size, scent, celebrity endorsement,
location, and on and on.
Dan then goes on to say:
To the prospective customer’s question, your USP is the

answer.
When you set out to attract a new, prospective customer to your

business for the first time, there is one, paramount question you
must answer:
“Why should I choose your business/product/service versus

any/every other competitive option available to me?”
Dan’s explanation of a USP is from the perspective of the product or

service owner – the vendor.
When promoting an affiliate product – the same product that all the other
affiliates are promoting – your “HOOK” needs to be for your offer.
Your offer being a different angle. Something unique. A different spin. The
product through a different frame that you then control.
Creating Your Frame Around The

Weakness
What is perhaps missing or lacking with the product you’re promoting?
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Now build your hook around that weakness. Your bonus being the fix. The
Band-Aid. The “must-have” add-on to the product.
So the hook is where you "hang your hat".
Often your hook is sitting right in the middle of the "weak spot" in the
product. The hook is that little opening where you can jump in and add
MASSIVE value.
Of course, this requires you to create a bonus. And I recommend that you
create a bonus at every opportunity you can.
But it’s not always practical – or very scalable – to create a bonus for every
single product you want to promote within your soap opera stories.
But if the product pays enough ... make a damn bonus!
Creating Your Frame Around Something

Amazing
In this case, your hook/USP can be tied around a really cool feature,
element or component of the product.
Instead of putting a spotlight over the weakness or flaw – highlight an

amazing bit.
But do it in a way that’s unique and makes your marketing stand out from
the other affiliates pushing the same thing with no angle at all.
“I use this almost overlooked feature of Product X to do this

and that. It’s brilliant. I can’t believe no one else has caught
onto this ...”
Once again, you get the option of creating a bonus to demonstrate this
“amazing” feature. And once again, I recommend you do for maximum
effect and to deliver massive value.
But if your hook is good – and all the other affiliates are doing nothing
special – you can probably get away with having no bonus and yet still
standing out.
Use “the hook” to grab the attention and interest of a person. Once you
have their attention and interest ... work to build desire within your soap
opera “death grip” follow-up sequence.
Then, ultimately, action is required on their part to relieve the tension

and pressure.
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Chapter 1
Module 4
Creating Open Loops
(How To Build Suspense & Tension)
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Open loops are “elements” of the story that don’t tie up in that same
email. Think of them as unfinished stories or story elements.
This creates unresolved emotional tension ... which in turn creates a

“cliffhanger effect”.
This is based on the Zeigarnik Effect, which states that

people remember uncompleted or interrupted tasks better
than completed ones.
An open loop is when you start an idea, thought, or story, and instead of
finishing it, you move onto something else. In other words, you keep the
loop open.
Whenever the human brain is presented with an open loop – an

unfinished idea, thought, or story element – it seeks closure. (And keeps
them reading until they have that closure – which many times comes much
later in the email sequence.)
Your soap opera should contain a number of these “open-loop effects” for
maximum tension.
Start a new story thread or thought before you finish the first one. You
then tie up these loops in later emails. Sprinkle these throughout your
soap opera for maximum effect.
I think the whole open and nested loops strategy originated from the
crazy NLP folks. I say “crazy” in a respectful loving way, of course. :-)
Here’s a YouTube video clip of Kevin Hogan explaining how to use Story
Loops:
http://www.youtube.com/watch?v=WRMkfFEWt5Y
Get it? Understand?
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Read this short article. Just the first 5 paragraphs. It explains the workflow
of building open loops in storytelling quite well.
http://ezinearticles.com/?id=2150688
Seriously. Watch the YouTube video then read the article before you
continue.
You’ll witness how I use open loops and nested loops shortly, where you’ll
get to see an actual Soap Opera sequence.
The NLP/hypnosis dudes go quite deep into this. Where the process is to
open up story loops in a sequence (nested loops) ... then close them in
reverse order (embedding unconscious commands in the middle).
They also use twists on this, called stacking realities. In its simplest form,
it’s a way of telling stories with multiple layers of time.
But you honestly don’t need to know about this in that detail. Not for
what we do with email marketing anyway.
Just keep it simple. Start a story element, don’t close it, and move on to
something else. Repeat. Along the way, close previous story elements.
Some story elements draw out to increase suspense and tension. Others
close in the following email and give instant gratification. Mix it up.
Practice Makes Perfect

Something I can’t teach you to do however is “how” to write email copy. I
can “show” you – sure – which I’ll be doing next, but you really just need
to roll your sleeves up and just write yourself.
“Writing” is a skill that you’ll automatically hone with experience as you

write more and more “Soap Operas” and “Nano Stories”.
But know this...
My worst subject all through school was “English”. It’s my first language
but I seriously suck at it. I’m dyslexic. And I can’t spell to save my life.
If it weren’t for auto-spell checkers I’d be well and truly screwed. I still
remember how I routinely used to get 0/20 for my spelling tests. I was
utterly and truly crap!
Damn English teacher just couldn’t figure me out. And at the time, I
couldn’t either.
Fast forward 18 odd years ... and things haven’t changed all that much. I
still can’t spell. But do I care? Not one bit. That’s because when I write
emails I make money. Lots of it.
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The key is to just roll your sleeves up and write. The more you write this
stuff, the better you’ll get at it. Honestly.
Just remember to write “like you talk”. That’s the big secret. Keep your
sentences short and punchy. Don’t use too many commas as that just
means your sentence is probably too long.
It’s one thing reading this guide and then trying to make sense of it all in
your head. It’s very easy to talk yourself out of doing something that is
new and which perhaps seems intimidating ... and potentially difficult.
When that thought enters your head – and it will – slap yourself ... hard.
Give yourself a fighting chance man! Just start writing. I can promise you
something almost magical will happen when you do.
New story ideas will start to enter your head. Seriously. You’ll wonder why
you were so intimidated by all of this in the first place. Just start to write.
You’ll see what I mean.
Read Fiction ... Lots Of It!

This is perhaps the secret weapon of many great writers (in the context of
marketing and storytelling).
They read fiction. Lots of it.
Read action, crime, mystery, thrillers, and detective novels.
Good writers in these genres are masters of creating suspense and

drama ... littered with nested loops. It’s a brilliant playground to learn
from.
Frank Kern is a big fan of the fiction writer, Harold Robbins.
For me personally ... my two all-time favorite writers are Michael Connelly
– author of the Harry Bosch novels, and Lee Child – author of the Jack
Reacher novels.
Michael Connelly is arguably the best modern writer within the

“detective/crime” genre.
“Connelly is a crime-writing genius. His Harry Bosch stories

are genuine modern classics.” – Independent on Sunday
“No one writes a better modern thriller than Connelly.

Guaranteed to keep you riveted until the very last page.” –
Time Out
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“His methods of killing and eluding detection are infernally
ingenious, adding an intellectual charge to the visceral kick
of the hunt.” – New York Times
Michael Connelly on Amazon:

http://www.amazon.com/Michael-Connelly/e/B000APETH0/
The Jack Reacher novels by Lee Child are also classics. Brilliant storytelling
with tons of story loops.
“I love Jack Reacher!” – Bill Clinton
“This is storytelling of the highest order: lean, laconic,

laced with tension” – Sunday Telegraph
Jack is Clint Eastwood, Mel Gibson and Bruce Willis all

rolled into one, a superman for our time... gallops along
with the pace of a bullet from the muzzle of a Colt
Magnum” – Irish Times
Lee Child on Amazon:

http://www.amazon.com/Lee-Child/e/B000APO0PQ/
Then there are books on “how to write”. The best of the best is probably by
Stephen King – “On Writing: A Memoir of the Craft”:
http://www.amazon.com/Writing-Memoir-Craft-Stephen-King/dp/
0684853523/
Stephen King’s “On Writing” is the only “writing” book I’ve ever read. But I
get far more value in terms of “how to write” from reading good fiction
novels.
If you don’t already read regularly – start now. It’s never too late. I only
started reading regularly 15 years after I left school. I’ve read more in the
past 3 years than in my entire 12 odd years of schooling. Crazy, eh?
The other morning I read a post from Google’s Matt Cutts where he said
he read three books in one weekend. And he wants to read 15 books in 30
days in the month of August 2009.
Damn that’s a lot! I read way too slow for anything like that. :-)
The Character (and the story) Is Key

People – the readers of your Soap Opera sequences – will pretty quickly
create a connection with you. Your character. The storyteller.
Read a Harry Bosch novel and you’ll quickly create a strong bond with
Harry Bosch, the core character. It’s inevitable. It can’t not happen. You
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can’t prevent it from happening. You’ll want to read more ... every book in
the series.
Same goes for the Jack Reacher novels. The first Reacher novel I read was
the 7th one in the series – Persuader. I was hooked after the first few
pages. Reacher is such an amazing character. I now can’t put these books
down.
In our circles, Frank Kern is probably the Harry Bosch or Jack Reacher of
the “IM” world (replace the gun with a surfboard and beer though). :-)
People read Frank’s emails because of the connection with his “character”.
They buy his products for similar reasons. To be part of his circle. To hear
more from him. Anything.
In seduction circles, it’s Ross Jeffries, Mystery, David DeAngelo, Neil

Strauss, Tyler Durden ... all with their own unique voice, hook, and
audience of loyal followers.
In the “fight club” combat training circles, it’s Matt Furey.
These “characters” exist in every market and niche.
Just in the “fitness” niche alone you have bodybuilding, weight loss,
strength training ... for men ... for women ... all with their own characters.
You should do the same. Create a polarized character. Someone

interesting. Give your audience a “reason” to want to hear from you ... over
and over again.
“Build a ‘story’ around your character.”
Use your real name. Use a pen name. Whatever works for you.
Right. Get comfortable. Get a coffee ... or a beer. Whatever works for you.
Time for me to show you a real “Soap Opera” follow-up email sequence.
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Chapter 1
Module 6
Putting It All Together,
A Real Soap Opera Case Study
(& introducing the P.S. Method)
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This is the beginnings – the first five emails in the story – of a real soap
opera that I helped a friend of mine write.
To give you a reference point and some perspective ... I’ll need to tell you
a bit about how this “soap opera” came about.
This friend of mine had built a campaign in the competitive “dating/

pickup” niche of “How to Meet Women”. Problem was, he was burning
through cash and making no damn sales.
He was using the classic ADWORDS > PRESELL > MERCHANT model. He
was tracking everything ... but was just not making sales.
I told him to do what I teach in this guide. Capture the lead. Once the
prospect is in his sphere of influence, use the “soap opera” method to
quickly create a connection, build trust and rapport, tell a story, suck
them into a new world, and within the context of that, recommend a few
products.
By adding this element ... his campaign went from a loser to a winner
within days. This was the turning point. It was the Soap Opera Method
that was responsible for the sales and turnaround of the campaign.
Let’s start.
Here an illustration of the storyboard of the follow-up sequence:
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The colored lines represent where products are being promoted and
where open loops start, and end.
The blue areas in the first email are where we quickly built the “character”
up as Joe Normal Loser turned Rock Star like dude that now can’t help but
get all the hottest women.
Email #1:
SUBJECT: You wanna be a "Rock Star"?
Hey man!
Welcome to "my world".
Most weekends I feel like a freakin' Rock Star.

I literally know how it "feels" to be like one.
But it wasn't always like this.
Hell no.
Rewind four months ago and I was ... err ... what
HOT GIRLS would consider a "loooooserrrr!". lol
They would never bother to even look at me ... and

those few times that they did, it was to look down
at me.
They were on a different level to me. Hell ... a

different planet to me.
But oh how things have changed! =;0)
Let me ask you this...
How many "rock stars" have you seen that

are ... well ... not that attractive? Kinda
goofy looking even?
LOTS!
But the hot babes go freakin' nuts for them. WHY?
Hint: It ain't the looks, man.
Four months ago I purchased an information

product. It was the catalyst ... the thing that
was almost solely responsible for the massive
state change to "rock star" like status.
That product - Art Of Approaching:

[LINK REMOVED FOR PRIVACY]
I can now walk into pretty much any club or bar,

and within 2 minutes, I will be talking to the
HOTTEST BABE - a 9 or 9.5.
Give me another 10 minutes - 15 tops - and I'll

have her number & email address.
Then I'm onto the next one...
Rock-Star like status, man ... I kid you not.
And it all started right HERE:

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Later,
Alan "Rock Star" Saunders
Btw - there is something I learned in AOA that

is so powerful, it's literally like DRUGS for
women.
Anyone can do it.
The result: It elevates your "social level" in

their eyes. It's this elevated "level" that gives
you rock star like power.
Will tell you about this "DRUG" effect shortly.
Do yourself a favor - get AOA today. Now.
P.S. I've attached that "Flaming Hot Pickup Tips"

report that I promised you. Enjoy!
The purpose of this email was simply to set the stage. To establish the
character (Alan Saunders) as a normal – even perhaps below average –
dude ... turned babe magnet.
The genius that is Robert Cialdini says in his book, Influence, that people
are naturally drawn to people that are similar to them.
Similar as in perhaps sharing the same first name or surname ... or coming
from the same town/city of birth. In this case – the similarity was that the
character used to be just like them. A total loser at dating women.
Although we mentioned and cited the amazing product that was

responsible for turning things around, the goal was really not to sell
anything in this email.
The link was in there for the guys that wanted to “pull the trigger” right
there and then – but most people need a bit more foreplay ... to be
cajoled a bit more first.
The email also ended with a “cliffhanger”. (The first open loop.)
How many episodes of Lost or 24 or your favorite day-time soapy have

you seen end with no cliffhanger?
A big fat NONE! Always try to end with a cliffhanger so that your
subscriber will be waiting and eagerly anticipating the next email
(episode) installment.
Email #2:
SUBJECT: So powerful, it's DRUGS for women!
Women love to laugh.
Done right, it's like freakin' drugs to them.
But done wrong - like most guys do - and you're

screwed man!
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You'll come across like a weirdo.
Not cool.
Remember - you want the rock-star effect - not

the "weirdo" effect.
A few weeks back - {!date ss-37} - it was a {!date dayname-37}

I believe. I was in L.A. and met up with a dude
known as David DeAngelo.
The guy is a legend in the dating world.
His real name is Eben actually.
We got talking and Eben told me about something

he refers to as "COCKY COMEDY".
Basically ... it's a balance of being "COCKY"

and "FUNNY" at the same time.
It's this combination that's like drugs to women.
You achieve an elevated status in their eyes by

demonstrating higher value ... which generates
ATTENTION.
Once you have their attention, you control the frame.
So how do you do cocky comedy?
Well.
After talking to Eben, and learning this new

"combination", I did some searching around.
I found this:
The combination of the jokes in that book, and

the stuff you learn in 'Art Of Approaching'...
... will have 9 and 9.9s eating out of your hand.
Rock On!
Alan S
P.S. Last night I hit a new bar that has just

opened here in La Jolla, San Diego. I went to
"test out" something.
I mean, this shit is something else. Nothing to

do with what you'll read in any "pickup" book.
The results were nuts. I think it was a fluke.

I need to test this stuff out a bit more before
I can tell ya much more.
For the record - see attached the two SHB’s I

landed.
Sam & Angela - smile for the camera ladies :-)
(THE FOLLOWING IMAGE WAS ALSO ATTACHED TO THE EMAIL)
36/72
Disclaimer: I never recommend you lie or tell totally untrue stories to
try to influence people to buy stuff. That’s not cool. Not how I do things.
In this case my friend simply wanted a proof of concept to see if this

could turn around his campaign. It did.
He made the call to “stretch the truth a little” as part of this controlled
test. But I don’t recommend you do this for a live ongoing campaign. I
decided to include this soap opera email sequence here because it does
a great job of demonstrating what I’m trying to teach you.
Just know, as a marketer, where to draw the line when you’re wielding
your power of influence.
Marching on.
There are a few levels of influence happening in this email.
Firstly, it starts off with closing the loop that was opened at the end of
email #1. Instant gratification. It relieves that bit of tension and
suspense ... for now.
Next, it creates a social link (an association) between the the character,
Alan Saunders, and David DeAngelo. Anyone who’s been in the dating
niche for any period of time will know that David DeAngelo is one of the
biggest and most respected authorities in the niche.
To this audience, Alan Saunders is now elevated in coolness and authority

status even more due to the “David DeAngelo” connection.
A new “joke” product now gets introduced and endorsed. At the same
time the flagship product is also pushed again.
37/72
The final element in this email is all in the P.S. area.
Another open loop is created. This time there is even more “mystery”
behind this “story”. Here’s the P.S. again:
P.S. Last night I hit a new bar that has just

opened here in La Jolla, San Diego. I went to
"test out" something.
I mean, this shit is something else. Nothing to

do with what you'll read in any "pickup" book.
The results were nuts. I think it was a fluke.

I need to test this stuff out a bit more before
I can tell ya much more.
For the record - see attached the two SHBs I

landed.
Sam & Angela - smile for the camera ladies :-)
The ”Nothing to do with what you'll read in any "pickup"

book...“ line sets the stage once again. It’s laced with “curiosity” and
“mystery”. It builds want and desire.
The “The results were nuts. I think it was a fluke...“ part also
heightens the element of mystery.
The subscriber is probably thinking ... What the hell is going on here? I gotta
find out what he’s talkin’ about!
Again, the cliffhanger is introduced – “I need to test this stuff out

a bit more before I can tell ya any more...”
This time this open loop won’t get closed in the next email. This is to
build even more tension. To “condition” the subscribers to keep opening
and reading the emails. What we are doing here is demonstrating the
potential for higher value.
The email ends with proof of the result of the “fluke”. Of course, what we
are doing here is “implying” that whatever happened was far from a fluke.
The image attached to this email is undeniable proof of that. Those two
ladies are pure SHBs. (In the seduction niche a SHB – Super Hot Babe – is the
highest ranking a woman can have, in terms of beauty.)
There is something I like doing that I call the “P.S. Method”.
What I do is create an entire sub-story (kinda like a sub-plot) that gets

played out entirely in the P.S. area of the follow-up emails. These sub-
stories live and die purely within the P.S.
This is what I started doing here ... although, in this case, the loop closes in
its own email. (Outside of the P.S. area.)
38/72
Email #3:
SUBJECT: Try this. It's fun. Works great!
Online dating sites are a blast.
Now don't get me wrong - hitting the clubs and

bars - to pickup hot babes is cool. And when you
are good at it - it rocks!
But "online dating" adds another dimension to pickup.
FACT: Most HBs on online dating sites AREN'T

looking for a heavy long-term relationship.
No.
Like you, most women just wanna have fun. Meet

guys. Have drinks. Make out. Get laid.
You know - like Samantha from Sex and the City.
It's about having fun.
And online dating sites are the PERFCT platform

for doing that.
Some tips to get the most out of dating sites...
You want an avatar that "stands out".
Hats work well.
But not just a normal baseball cap.
Mystery & Neil Strauss call these "peacock items".
See attached the image I use for my profile on

Friend Finder.
Don't laugh. lol.
It works man! :-)
But if you don't want to wear a freaky looking

hat, make sure you "look like a million dollars".
Man, I see it so often. People put up pics on

dating sites and they look like crap.
Seriously dude.
Let me give you a massive tip. Take the effort

to get a decent picture.
Now what I mean by decent is:
You know.
Brush your hair. Or gel it into a funky style.

Whatever is your "pickup" look.
Look smart. Look Cool. Stand out.
Dirty looking, scruffy, or sweaty is a surefire

way to avoid all the hotties on these dating sites.
If you want to pull a fat bird, look "normal".
If you want to pull an 8 or 9, look smart,

but "different". Normal is boring. Different is
cool.
39/72
Hence why the "peacock" hat works so well.
It's the first thing a girl that I meet online,

talks to me about when we meet up.
Now.
I cover this and a ton more in my "Online Pickup

Artist" report that I wrote for my "inner-circle"
members.
So tell you what.
If you grab a copy of "Art Of Approaching", I'll

give you a copy of this exclusive report - for free.
Just forward me your receipt as proof of purchase.
Get Art Of Approaching, here:

Forward your receipt to: alan@[REMOVED].com
Talk soon,
Alan S
P.S. Here are two "quality" dating sites I highly recommend:
Great for 18 to 35s:

[LINK REMOVED FOR PRIVACY]/FriendFinder
Excellent for over 35s:

[LINK REMOVED FOR PRIVACY]/MatchMaker
I pickup hotties from both of them all the time.
It's serious fun man. Definitely try it out.
This email was largely about giving away good solid content. Or more
accurately, a promotion “wrapped up” as good solid content. :-)
What my friend wanted to do was promote some online dating sites. So I

thought a good way to achieve this result was to approach it from a
different angle entirely.
You see ... this is why the Soap Opera Method is so powerful. Why it works
so devastatingly well. Every email is within the “context” of one big “story”.
Each new email installment is like a new episode. There is a connection

to previous emails – there are connections (in the form of planting
seeds and open loops) to future emails.
Missing an email in the series has a similar effect to missing an episode of

Lost. You get damn lost. Excuse the pun. :-)
So with that in mind – always thinking about the context of the “story”
you are telling – we framed the online dating promotion within the
context of this niche, and the story we were telling.
So email #3 starts off by setting the frame. That “online dating” sites are a
blast. That picking up hot babes on these online sites simply adds another
40/72
dimension to “pick up”. And that most of the girls on these sites aren’t
actually looking for relationships. They just wanna have fun.
After the frame was set ... the rest of the email was all just good advice.
Giving value.
But then, as the body of the email comes to an end – we throw a spanner
into the works. From left-field we introduce an exclusive “bonus” offer ...
an incentive. Something only normally available to special “inner-circle”
members.
We put this in to help push those people off the fence that hadn't yet
invested in the flagship product that my friend had been promoting from
day one.
There is nothing quite like a little ethical “bribe” to get people to take
action.
The actual online dating “promotion” is way down in the P.S. area. Again,
conditioning the readers to always look down in the P.S. area – where we
were constantly building suspense and value.
We also framed the one online dating site as best for 18 to 35s ... and the
other best for over 35s. Again, approaching the promotion from a
different angle and providing extra value in doing so.
Email #4:
SUBJECT: This is awesome!
But I was VERY skeptical at first.
I was hanging out with a bud of mine, Frank, and

he asked me if I had ever tried using "pheromones".
I laughed!
That shit doesn't work I said. ROFL!
Frank said he had read a report on CNN:

http://edition.cnn.com/health/9803/11/pheromones/
Interesting.
So the challenge was on ... to figure out if

this "pheromone" crap works.
This was about two weeks ago now.
Early tests - as expected - were a freakin' disaster.
Of course, I didn't want to skew the tests by

doing what I normally do to attract women.
I wanted to try to "be normal" again - like I was

before I learned all the cool stuff.
But I may as well have just sprayed cat urine on

myself - because I was repelling every hottie I
approached.
41/72
Then suddenly three days ago I hit gold.
Too funny.
I think I mentioned it to you briefly in an

earlier email. The results were so amazing I
thought it was just a fluke.
But if you can call Sam & Angela a fluke...

... then I'll take flukes all day long. lol
So I hit another bar the night after.
Same result.
I went out last night again.
Four numbers, four kisses - and I left with the

last girl. Went back to her place. Nuff said.
All flukes?
I don't think so.
You see ... I did something different.
But more about that later.
Talk soon,
Alan S
This email had one goal, and one goal only. Building massive anticipation!
It builds on the loop that was opened way back in Email #2 ... but instead
of it getting closed – relieving tension for the reader – it gets heightened
instead.
Nasty. Oh so very nasty.
We also linked the idea of “pheromones” to a CNN article to build

credibility. We want the readers to think, “Hmmm ... so perhaps
pheromones do work?”
To give the idea some hope. Some legs. We’re setting the stage for the
next email. No P.S. needed this time. Job done in the email itself.
Email #5:
SUBJECT: Pheromone Cocktail (awesome stuff!)...
Let's be honest - none of us really believe

that "pheromones" work.
Seriously.
They're crap.
And I believe(d) it.
But Frank. No! The dude was convinced there

was more to the freakin' "pheromone" stuff.
And I'm always up for a challenge.
I TESTED this shit out for over a two weeks.
42/72
Dude ... I was hitting clubs and bars
every night, non-stop. No lie.
... with this "pheromone cat’s urine" stuff

sprayed all over my body.
One night - and this was TOTALLY BY FLUKE -

I sprayed two types of "pheromones" on myself.
When I say I was testing this "pheromone"

stuff - I wasn't kidding. I had at least six
different brands on hand.
Cost me a freakin' fortune too.
Anyway...
I totally forgot I had used "Product A" on

myself ... so just before I shot out the door,
I blasted a dose of "what I thought" was more
Product A on me.
Wrong!
I later found out I had sprayed "Product B"

onto myself.
But GOD ... was that a night to remember!
No kidding.
As you know, Sam & Angela were the first

conquest. A couple of SHBs...
Nice. I know.
But that was just the beginning.
The beginning of the "Pheromone Cocktail" (TM). :-)
So then I flicked the switch and went back

to being "like a rock star" again...
IN CONJUNCTION with the "Pheromone Cocktail" (TM)

... it was 'Game Over' for them.
Like lambs to the slaughter!
No lies. No B.S.
And the "Pheromone Cocktail" ... the secret MIX...
It's just too damn "special" to put out there for everyone.
This needs to be restricted. Serious players only.
So...
If you're really serious about becoming a "pickup

artist" then this is what you need to do.
Get this new video series:

It's awesome and complements the "Art of Approaching" book

that I've been bleating on about for the past week.
Attracting the girl is one thing, but actually

talking to her, making her laugh, smile and getting
her number or taking her home requires some info
43/72
that is more than I can demonstrate to you in an email.
So.
Get it, watch it, then email me your receipt to:

alan@[REMOVED].com
I will then GIVE you my report on the "Cocktail"

I've discovered to attract these babes.
No butt uglies, I'm talking 8s or above!
So do it now as I'm only gonna do this for 20 guys.
If you make it, you must swear that you're not

gonna tell anyone else - ever.
Just 20 guys! After that, that's it. No more - NADA.
Rock On!
Alan S
P.S. Don't forget to email dude. Get the video series

then shoot me your receipt along with a short note saying
you're "NOT gonna share my report - EVER".
The Pheromone Cocktail. :-)
The subject line worked well. Connected with the previous email.
Continued the story.
We then build some more anticipation. We threw in some proof elements.

That Alan Saunders had tested this stuff out like a madman. It didn’t only
work ... it worked WELL!
Then after all that anticipation had built up to a climax ... we hit them with
a scarcity play. This also added to its credibility.
I mean, if this cocktail was really that good, why would Alan just tell
everyone about it, right? That probably wouldn't happen.
So we added the scarcity element ... with some urgency thrown in for
good measure. (Only 20 copies available – and it’s on a first come, first
served, basis.)
This secret “Pheromone Cocktail” (TM) report was now being positioned
as even more exclusive. More special. A MUST HAVE.
Perception is everything in marketing. Meaning, a person’s perception

(their world view) is their reality. You can typically influence this
perception (their reality) by controlling the frame.
To spice it up even more – and add even more credibility to the story – we
stated that these 20 guys had to swear to secrecy.
They could never talk about this. Never tell anyone else. Kinda like what
some marketers do in the “IM” niche where they make coaching clients
sign an NDA. Same idea here.
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Of course, the final element here was a “qualification process”. Great way
to pre-qualify your audience.
To qualify to get the report, the reader would need to purchase a video
product on pick up.
But again ... this product promotion wasn’t just in isolation. It was highly
related to the core/flagship product being promoted.
All the products that were being promoted within this Soap Opera follow-
up sequence were all highly related. There were no overlaps.
One subscriber could quite easily purchase EVERYTHING that we

recommended and endorsed.
My friend’s ACE was powered by Google AdWords @ 50 odd cents per

click. So it was important to build the Soap Opera “death-grip” sequence
in a way that effectively increased the average visitor value to way more
than he was spending.
Having a back-end line-up of affiliate products (or your own products ... or
a mix of both) is key to building a long-term and profitable ACE business.
In this case, this ACE of my friend’s become a “money-making machine”

that ended up producing $3.11 for every $1 that was put in.
Last Words About The Soap Opera

Method
Email #5 was the last email I helped my friend write.
Our “initial goal” was simple. To see whether we could dramatically

increase the number of sales he was generating – by adding a lead
capture element to his model ... and using the Soap Opera Method.
There is no value in whacking out 20 emails if you FIRST haven’t

proven that you can generate any sales at all. You need to prove this
first ... and you can do that by creating 5 or 6 emails.
It took about 3 hours to write these 5 Soap Opera emails, including

research. (I knew zero about this niche prior to this.)
Once you’ve proven that “the system” is working ... simply add more and
more emails to the follow-up sequence on a consistent basis – always
remembering to “continue the story” that you have already started.
Every new email must be within that context. Never in isolation.
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Chapter 1
Module 6
Quick Cash Windfalls
(Nano Story Method & Email Triads)
“Introducing Guru Surfing . . .”
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The Nano Story Method is a tweak on the big core soap opera method.
NSM is basically about making your communications "valuable" ... within
the context of a single isolated product promotion.
A promotion that has a beginning and an end.
Look at it as a “mini soap opera” story.
Instead of 20, 50, or 100+ emails spread over months, even years ... you
typically have 3 emails (Email Triad) ... sometimes for larger ticket
products, a few more emails (up to 8 or 9) – spread over a few days.
You can also – and should – use this method to piggy-back on large
“guru” product launches ... where you essentially take advantage of
the hype and frenzy within the market during that promotion
window.
I call this “Guru Surfing”. Works GREAT ... especially in the “IM” niche.
The big benefit of “Guru Surfing” is that “THEY” do all the hard work in
“convincing” a large audience to invest in their “magic bullet” product.
They typically achieve this effect through their “product launch formula”
launches.
What’s more, because the majority of the “audience” is on many many

lists ... these other marketers largely also do the job of “selling” the magic
bullet product.
Knowing this – and you do now, if you didn’t before – why play the same
“selling” game? Be different. Be unique.
Here’s the thing. During a big guru launch pretty early on a prospect
knows if they are probably going to buy or not. The only uncertainty is ...
who is he/she going to buy from? (Through whose affiliate link?)
So instead of selling the product ... SELL YOUR BONUS!
I used the Nano Story Method when I (and Brent Hall) promoted PPC
Classroom together. As you can see, we were the #1 affiliate and got a
nice bonus payment as a result:
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The really interesting thing – and which is why I’m telling you about this
particular promotion – is that we crushed all the other super-affiliates
even though we only had a list of less than 800 subscribers.
(In fact the first email broadcast of this campaign only went out to 561
subscribers.)
Excluding the $5000 bonus for being the #1 affiliate, that promo earned
us a very nice chunk of change within just a few days. And because there
was a back-end continuity in place as part of this product ... we continued
to get paid for the next year and then some.
Not a bad result for just having to write a few emails and create a bonus.
Here is a diagram of the Nano Story Method, illustrating the “Email Triad”
Method:
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Email Triad Method – For Very Quick
Cash Windfalls
The Email Triad Method is my favorite way to promote sub-$197 products.
If the product you’re promoting requires a larger investment, then you’ll
need more emails and a stronger bonus package.
But for the large majority of promotions – the Email Triad Method is the
bomb. Only three emails are required ... and the entire promotion can
start and end in as many days. Quick, easy cash.
The combination of creating massive value and framing it within a short

“interesting story”, is what makes these “Guru Surfing” campaigns so
devastatingly powerful.
It always works – never fails – guaranteed.
In fact – and you’ll soon see for yourself when you try this – when I use
this method, I routinely crush guru super affiliates who broadcast out
offers to their massive lists 10x, even 50x the size of mine.
I only say this to try and demonstrate to you that you don’t need a
mega-list to compete and earn decent money, very quickly.
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Truth be told, many super affiliates and list owners are lazy. They write
one email, sometimes two, then hit the “send” button. Campaign done.
Next promotion.
Example:
Hey,
Check out this cool product. I’ve not read

it yet, but I’m friends with the dude that
created this – so I know it’ll be really
good.
I think you should buy it. But be quick,

it’ll be sold out soon. There are only 500
copies for grabs and I have 250,347 people
on this list.
Later,
Lazy Guru Marketer
Err ... yes, that’ll work really well.
These lazy marketers only push out “isolated” email promotions ... and
almost always offer zero added value when doing so.
Sure, they make sales, and in many cases, quite a lot – but that’s simply
because their lists are so big. It’s a numbers game for them. Not because
of their fantastic marketing and their ability to deliver value.
You, of course, should do the “opposite”.
Here’s the workflow:
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Workflow
Step 1 – I find or create a “hook”. (Of course, you need to have already read/used the
product. If I haven't then finding or creating a hook is going to be a little harder ... but not
impossible.)
Step 2 – Deliver “value” based around this hook. Value in terms of good solid usable/
actionable content.
Step 3 – Decide on a “bonus” that builds on the “hook”. (You don’t need to have already
created the bonus. You just need to know upfront what your bonus will be.)
Side Note: Don’t underestimate the leverage a bonus can make to the number of
sales you generate. Whenever I promote something and offer a bonus, I make 3 to
4 times more sales than when I’m a little lazy and don’t take the time to create a
bonus at all. It’s a no-brainer really. The bonus is worth thousands of dollars –
make no mistake of that.
Step 4 – Based on the three steps above – Write the “Email Triad” copy. Three emails
that, (1) set the stage, (2) delivers value, and (3) offers the bonus.
Step 5 – In AWEBER, create a new list & get the HTML form code.
Step 6 –Then create a short opt-in page that talks about the product you’re
promoting and sets up the frame for the killer bonus.
Step 7 – Send people to the squeeze page to discover more.
I never broadcast out a promotion to my entire list(s). Never. Doing so is dumb. It’s the
trowing shit at a wall to see what sticks, approach/mentally. A sure-file way to burn
your list to the ground over time. Hitting subscribers with offers that they are not
interested in.
This is why you segment. Broadcast out to your bigger general list. Ask who’s
interested in “Product X” coming out soon. If you’re interested, go here. I’ll then tell
you more about it.
Hence WHY you need another squeeze page. They are essentially raising their hands
and saying that “I’m interested – please tell me more!”.
Side Note: In many cases I’ll get people buying not necessarily to get the product
being promoted, but to get a copy of the bonus. This happens a lot.
The Email Triad – Explained

I typically write three core emails.
Email #1:
This sets the stage for what I’m about to deliver.
I also append to the subject line of each of the three emails, something
like this: (email 1 of 3)
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Example Subject Lines:
PPCNinja – Can’t Believe Christian Reveals This (Email 1

of 3)
PPCNinja – A Tip To Beat Google! (Email 2 of 3)
PPCNinja – Killer “Limited” Bonus (Email 3 of 3)
The copy element in the parentheses is simple, but effective.
I’m conditioning my subscribers to expect more emails from me. And

because I largely don’t fully reveal “the details” of my bonus until email
number 3, I create suspense. This ensures that all my emails get opened
and consumed.
I’ve been testing various ways of running this system over the past few
years – and what I’m explaining here has almost always produced the best
results – with the least amount of work and hassle.
OK, back to email #1.
When “setting the stage” I do a few things.
I tell them about “Product X” and my thoughts on it. Such as why I really
like it and why I think they would be smart to invest in it.
I also reveal what I think is perhaps missing or lacking. In many cases this
is what I build my “hook” around ... and ultimately my bonus.
(See the section on HOOKS for more info on this.)
I create an open loop that’ll only be closed in email #2. I hint that I’ll be
delivering massive value and revealing a killer strategy, tactic or tip in the
next email.
Something usable that will produce a real result for them – even if they
don’t buy anything.
Email #2:
I demonstrate value here. I give away a big secret and hold nothing, or
very little, back. I tell them that this is information they can take to the
bank ... and it’s “on the house”.
Again – I end with another open loop. I mention that in email #3 I’ll be
revealing my amazing bonus. If it’s a limited quantity bonus (ideally it
should be) – I’ll bring it to their attention again – to build demand and
tension.
Email #3:
I tell them about the bonus, and what they need to do to “qualify” to get
it.
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I lay it all out in black & white. Do this, do that.
If this is part of a big guru product launch, then I normally shoot this email
out about 1 hour before the official launch time.
That’s because normally all hell breaks loose and servers get melted at
launch time. So I like to get my final email out before then.
That’s the core “Email Triad” part of the campaign done.
I then send out followup emails. One the day after – and another the day
after that. In fact I’ll continue to send followup emails until I see the sales
drop right off.
I’ll get to a conversion tipping point (or list saturation point) where any
new followup emails just won’t result in any more meaningful sales.
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Chapter 1
Module 7
Putting It All Together,
A Real Nano Story Method
Case Study
(using the quick Email Triad Method)
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This is from a real email campaign from April 2009 – when I promoted
PPC Ninja ($197), as part of a small guru launch.
I ended up generating almost $9K in commissions for 2 hours of work –

using a classic “Email Triad” method campaign.
I pre-wrote all three emails in one hit. Took no longer than 2 hours. There
was a bonus involved too, but I outsourced the complete creation of that.
The key element here, was my “hook”. Out of the entire PPC Ninja product,
I focused in on the content network element. I saw a gap here. That a lot
of marketers didn’t understand how to really leverage the content
network for cheap, but qualified, traffic. So I ran with that angle.
Email #1 (14 April 2009):
SUBJECT: PPCNinja (private email 1 of 3)
I'm going to discuss three important things for you

in the next 3 emails.
[+] Email #1 (this email)...
WHY I believe PPCNinja is a killer product ... and

why I think you should get it.
[+] Email #2...
Have you ever heard gurus or other marketers

saying that content network traffic is largely
untargeted and doesn't convert well?
There is a reason for that.
And the reason is all their fault.
I'll show you "THE FIX". You don't even need

to get PPCNinja.
That's the benefit of taking some action,

acting quickly, and getting on this private
list before I close it.
[+] Email #3...
Bonus time.
Introducing my very own private content

network "theme" tool.
I call it the Marketing Bully Thematic Group

Generator.
But more about that later.
=======================================
About PPCNinja and I fully endorse it!
=======================================
Question...
Have you ever heard of Christian Weselak before?
Probably not is my guess.
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Up to a few weeks ago I had never heard of him
before, either.
Like us, he's an affiliate marketer.
But this dude ONLY uses PPC (mainly Google) for

all his traffic.
He's spent more than $6 Million on Google

Adwords, Yahoo and MSN... in the past 5 years.
He's NEVER generated one-click with SEO.
And this is *WHY* I want to introduce Christian's

stuff to you.
AdWords (and the two others) are a GOLD MINE!
But using these paid traffic services can be

very intimidating and nerve racking.
It's easy to lose your shirt with a few bad moves.
PPCNinja is one of the few really good products

I've seen lately that's almost solely focused
around PPC.
... from the perspective of an affiliate marketer.
It also covers:
[+] CPA Offers

[+] Direct Linking for TESTING
[+] Split-Testing (and Ninja testing)
[+] How to beat Google Quality Score
[+] Surveying your Traffic
[+] Reverse Engineering Niches, Affiliate
Programs, and Product Streams
[+] Content Network
There are 7 chapters and 2 bonus chapters. Each

chapter is in the form of a PDF and a video.
Actually ... and I'm pretty sure I SHOULDN'T

be giving you this ... but I've attached the
PPCNinja Table-Of-Contents to this email.
It explains what each chapter is about. It'll

give you a good overview of what you can expect
to learn in PPCNinja.
UPDATE: I now hear that there'll be

an additional 5 new videos about the
Google Content Network.
Sweet.
End of the day, this is a good solid product

focused around PPC. I had many takeaways after
reading it.
I have little doubt you'll think the same

way shortly.
Look out for email #2 next.
Talk soon,
Andre
P.S. Here's my affiliate link for PPCNinja:

http://affiliatebully.com/goto/ppcninja
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Here I set the stage. Told them what to expect from me. That I would be
sending them 3 emails – and what they could expect in each email.
I ended off the email telling them a bit about what’s in PPC Ninja – why I
think it’s a killer product – and why I believe it’ll benefit them massively.
I also attached a PDF containing the table of content for PPC Ninja.
I essentially create two open loops here.
One telling them that I’m going to share some killer content (THE FIX)
with them in the next email.
I also drop a hint that the bonus is my very own private content network
"theme" tool ... but other than that, I say nothing else.
The suspense builds...
The content network is gold mine!
That is - if you know how to use it correctly.
Most people DON'T.
Quick lesson then...
The search network works like this.
You plug in a "keyword". This keyword, when

searched on, triggers your ad to be displayed.
Simple.
The content network works differently of course.
An actual "keyword" no longer triggers an ad.
How can it? There is no search query being made.
Instead, your ad is triggered only when there

is a "thematic" similarity between the "theme"
of your keyword group ... and that of a content
website(s).
The search network operates at the KEYWORD

level, but the content network operates at the
AD GROUP level.
And this is precisely where most marketers

go wrong.
They either have too few (like one keyword) or too

many keywords in their keyword buckets (ad groups).
Both result in the same thing happening.
Google has a hard time really understanding the

"theme" of the keyword group(s).
The result is that Google sends traffic that

is way too broad in nature.
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AKA: CRAP TRAFFIC!
This is why so many marketers moan and bitch

that the traffic they get from the content
network is shit and doesn't convert well.
That's not the fault of Google, tho.
It's their fault for not theming their ad

groups tightly.
Perhaps this is something you've done in the past? :)
When I first used the content network - I made

this same classic mistake. No lies.
=================
THE FIX
=================
Each ad group should have a cluster of around

5 to 30 keywords that relate closely to one another
and to the ads in that ad group.
Here is what a POOR ad group looks like:

http://adwords.google.com/support/bin/answer.py?answer=54589
Here is what your ad groups SHOULD look like:

http://adwords.google.com/support/bin/answer.py?answer=54591
See how much more "thematically" relevant the

keywords are in the previous example?
That's the fix, in a nutshell.
Simple when you know how.
This will result in Google sending you a far

higher quality of traffic. Traffic that converts
into sales at a higher rate.
PPCNinja deals with this issue.
Here is a video that demonstrates what I'm

talking about (from the horse's mouth, so to speak)...
Listen from 1m:50s:

http://www.youtube.com/watch?v=21aIMC6XsJM
================================
THE FIX - MADE EASY (VERY EASY)
================================
I had a private script created for my own use.
It makes it really easy for me to create highly

themed "contextual targeting" ad groups for the
content network.
I'm going to give you access to this tool if you

get PPCNinja through my affiliate link.
More about that in the next, and last, email.
Talk soon,
Andre
P.S. Here's my affiliate link for PPCNinja again:

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This email was all about demonstrating value – where I teach them a very
valuable tip that they could use right away to get more out of Google
AdWords using the content network.
I then smoothly transitioned into telling them a little about the bonus I
was offering. That was to whet their appetite a bit more – but, again, I
didn’t give too much away – and sets the stage for Email #3.
PPCNinja launches later today (10PM EST).
But before you rush off and read the sales

page, I want to quickly tell you more about
my very exclusive and private bonus.
Marketing Bully Thematic Group Generator, does this...
It allows you to easily enter in your ad group

details, keywords, and ad(s).
You then click a button and it'll generate

AdWords Editor bulk import code.
You then copy/paste this code into AdWords

Editor ... and DAMN! ... you have a tightly
themed campaign and ad group ready to go live.
AdWords Editor will then upload everything in seconds.
You don't have to log into your AdWords account at all.
This tool WILL make your content network life a

lot easier - believe me.
(For the record - you can use the tool for the
search network too.)
Next step is yours.
So to recap...
* PPCNinja is a brilliant product focused around PPC.
It gets my 100% full endorsement!
* If you are *not* using PPC (AdWords/adCenter/YSM)

to generate traffic, then you're missing the boat.
Seriously.
Not having the budget to "pay" for traffic is

a lame excuse.
PPC is about MAKING money, not losing it.
And PPCNinja will help with that.
PPC is truly a cash cow once you know how to use it.
As an aside...
Christian Weselak joked with me last night in an email.
He said this...
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> his stuff takes *work* compared to
> the PPC stuff! :)
> I am really looking forward to going
> back to PPC full strength...
He was referring to managing is small PPCNinja

launch - as being "hard work".
In comparison ... PPC is way easier and less

stressful.
I hope you get a copy of it today.
I believe the price will be $197.
Let me tell you - that's great value.
Buy through this link:

... and you'll get access to my personal tool.
To Your Success!
Andre
P.S. PPCNinja goes live at 10PM EST (New York time).
I built the frame for my bonus offer – and then told them why they need
to have it. I restated why I believe PPC Ninja is such a killer product.
I then end by cracking a little joke ...
Christian Weselak joked with me last night in an email.
He said this...
> his stuff takes *work* compared to

> the PPC stuff! :)
> I am really looking forward to going
> back to PPC full strength...
He was referring to managing is small PPCNinja

launch - as being "hard work".
In comparison ... PPC is way easier and less

stressful.
I hope you get a copy of it today.
I believe the price will be $197.
Let me tell you - that's great value.
This was really all about making the $197 price tag seem like a no-brainer.
Once I had written all three emails, I queued them in AWEBER as

scheduled broadcasts. Campaign done. Emails went out on autopilot after
that.
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Chapter 2
Madness Workflow
Putting It All Into Action!
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From the top, here is the workflow for the entire Autoresponder Madness
model:
Step 1: Lead-Gen Page
Build a lead-gen (lead generation) page. This can be in the form of a

standard squeeze page, or you can build out a multi-page presell site,
with a squeeze page at the end ... or a hybrid something in between.
Example of a single-page squeeze:

http://affiliatebully.com/squeeze-single/
Example of a multi-page squeeze:

http://affiliatebully.com/squeeze-multi/
Here’s a live working example of a multi-page presell (minus the opt-in):

http://affiliatebully.com/reloaded/
The one and only goal here is to get people to add themselves to your
email list.
You can achieve this with an ethical “bribe” (sign up and get my special
report) ... or you can use free content to demonstrate the potential for
higher value – to get people to WANT TO add themselves to your list.
I personally prefer the latter. See the “Reloaded” link above for an example
of this method.
Here’s why. Forcing or bribing people to opt-in to a list is a different

dynamic to creating an environment where people choose to want to
add themselves to your list.
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Providing “valuable” content upfront and demonstrating the potential for
higher value changes the dynamics and puts you – not the subscriber – in
a position of power.
This “position of power” allows you to control a key element from the get-
go. Their ATTENTION!
But either way will work.
Just make sure that you have some kind of hook (what makes your page/
site/offer different from the other schmucks) to build your marketing
message around.
Step 2: Email List
In AWeber (or your favorite autoresponder service), create a list. Make it

“Confirmed Opt-in” (this is typically enabled by default).
What is “Confirmed Opt-in”?
Known as "COI" in the legitimate bulk email industry, also

known as "Confirmed Opt-in", "Verified Opt-in" or
sometimes "Double Opt-in".
With Closed-Loop Opt-in the Recipient has verifiably

confirmed permission for the address to be included on the
specific mailing list, by confirming (responding to) the list
subscription request verification. This is the standard
practice for all responsible Internet mailing lists, it ensures
users are properly subscribed, from a working address, and
with the address owner's consent. – Spamhaus
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Generate the form code and place the HTML code on your squeeze page
from step 1. Done.
Step 3: Soap Opera Sequence
This is the core of your ACE. Where you start your story. The world that
you’re going to suck subscribers into.
Start off by writing 4 to 6 emails. If you have a hook, and you should, then
build these initial emails around it.
Once you’ve completed your initial batch of 4 to 6 follow-up emails, load

them into AWeber (or whatever autoresponder service you are using).
I don’t typically have a hard and fast “rule” as to how I space the emails
out. But in the beginning, at least, I schedule send them to go out every
day – one email per day.
After that, my soap opera story will pretty much dictate how often emails
go out so that the story progresses naturally.
Gaps between emails – specific emails – are good. It helps build suspense
and tension.
Your ACE “testing phase” should be with these initial 4 to 6 emails. With
decent quality traffic, you should be able to establish whether your ACE
funnel is working and producing sales.
Once you get the green light, write another 10 to 15 emails and add them
to your autoresponder follow-up sequence. At this point your soap opera
sequence should last about a month.
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The key now is for you to create a regime – whether it is to add an email
to your soap opera sequence every other day – or batch write them once
a week or once a month.
I prefer the latter.
Once I get myself into “story mode” it’s really not that hard to knock out 10
emails within a few hours.
As I mentioned earlier, I like to dedicate an entire day to email story

writing. I can then slack off before I have to add more emails to the soap
opera sequence.
It’s not hard. Create a process. A regime, and stick to it – consistently.
Step 4: Traffic
The best traffic of all is from an email list ... your own list. Closely behind is
“endorsement” traffic ... list traffic from a JV partner (affiliate).
Having an ACE built around affiliate products doesn't lend itself to JV

partners sending you traffic, for obvious reasons. (The affiliate links in the
soap opera emails are yours, not theirs.)
However ... Affiliate Bully Autoresponder Madness has a secret, hidden

feature. It’s an advanced ninja component that allows you, as an affiliate,
to recruit your own JV/affiliate force. I’ll discuss this in detail in the next
chapter.
PPC and SEO efforts are two other great ways to funnel in traffic to your
ACE. There is no reason why you can’t use List Traffic + PPC + SEO for
maximum leverage and exposure.
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ABAM is not a traffic course. Including a traffic module in here would have
only diluted the very specific nature of the content that I’m trying to
demonstrate. There are enough good products on the market “dedicated”
to each one of these traffic sources.
Step 5: Nano Story Method (NSM)
This element is totally, 100% separate from the core “Soap Opera Method”.
Think of this as an “optional” add-on feature.
It’s not required for your ACE to fully function ... but it’s highly
recommended if quick and easy cash windfalls excite you.
I tend to schedule my NSMs around guru launches (as discussed earlier)

for maximum effect.
But, with that said, building an NSM promotion around products that
aren’t part of a guru launch, works well too – especially if the product is
good and unique ... and hasn't been pimped to death before.
In many cases you can do an exclusive promotion for a JV partner.

Meaning that you get to promote it before anyone else ... before the guru
crowd get wind of it.
Being the first to market with a killer product is powerful.
Here’s how I schedule my own NSM campaigns:
1. Go to Mike Merz’s JV Notify Pro website:

http://www.jvnotifypro.com/
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... which will list most, if not all, of the upcoming product promotions in
the IM niche.
2. A good NSM schedule to shoot for IMO is once a month – every month.
I use a Mac-based desktop tool called Things to schedule all my NSM

launches:
http://culturedcode.com/things/
Backpack, a web-based tool from 37 Signals works great, too:

http://backpackit.com/
I can then plan my NSM promotions months in advance – giving me

enough time to write an “Email Triad” campaign as well as plan for a
bonus, if I think one is required.
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Chapter 3
Advanced Strategy and Technical
Installation
Module 1
Why & How of the Advanced
Strategy
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This is an advanced “optional” step for marketers who want to build even
more leverage into their Affiliate Commission Engine system.
This strategy is not for everyone though. Your ACE will function totally
without it.
If you aren’t comfortable in creating relationships with other list owners

(JV partnerships) then this advanced module is probably not for you
either.
On the other hand, you may just want to keep your ACE under the radar ...
totally “in house” ... and keep what you’re doing a secret from the world.
That’s fine. Nothing wrong with that. Your call.
But if you want to potentially add massive leverage to your ACE – and
want to gain the ability to get “other people” to promote your ACE – then
this is for you!
Here is a diagram to illustrate the process:
The script (1) gives your ACE system (2) the ability in real time to
dynamically parse (1) the ClickBank affiliate IDs of other affiliates (3) to the
HTML form code of your lead-capture page.
The affiliate links within all of your Soap Opera email follow-up sequence
need to be coded in a special way. But essentially what happens is this:
A typical ClickBank affiliate links looks like this:

http://AffiliateID.VendorID.hop.clickbank.net/
The AffiliateID part of that link will change to match the ClickBank
ID of a specific affiliate ... which would typically be your affiliate ID, of
course.
69/72
But what this script does is dynamically “merge” the affiliate ID of ANY
affiliate or JV partner into ALL of the affiliate links within your ACE follow-
up sequence – without you having to change anything – all in real time.
But WHY on earth would you want to

do this?
Simple. You get to build your email list for FREE.
You make your money from doing monthly NSM promotions. The affiliate
or special JV partner makes money whenever a sale is generated from the
result of the core Soap Opera follow-up sequence.
It’s win-win!
They make money, potentially, for months and months, even years (from
the core “Soap Opera” sequence) ... and so do you (from the “Nano Story”
promotions you schedule each month).
Of course, you don’t have to code every single affiliate link within the core
Soap Opera sequence to work with the Advanced Ninja Script. You may
only choose to code 80% of them for the script ... and leave the remaining
20% hard-coded with your affiliate link.
But don’t get too greedy. You ACE has to be worthwhile for your affiliates/
JV partners to promote ... or they won’t send you squat.
Setting up the script and coding your Soap Opera follow-up sequence
requires a number of technical steps. I cover this in the “Technical Guide”
PDF which accompanies this guide:
TechnicalDoc.PDF
I didn’t want to bloat the main guide with geeky technical stuff that is
only relevant to some marketers reading this.
70/72
Final Thoughts
Action & Creativity
71/72
Four last things, my friend...
Firstly – success – which typically translates into “dollars in the bank” for
most people – requires action. Simple. Reading a product alone –
omitting action – is worthless.
Secondly – be creative. Don’t just read something and interpret it all

“literally”. Think outside the box. Think for yourself.
The Email Triad Method for example. Understanding “WHY” the ETM works
so well is way, way more important than just blindly doing what I say.
Follow my instructions at first – absolutely – but when you nail it and
achieve results – become more creative.
If you understand “why” something works so well ... you’ll have the ability
to mix things up – and in many cases – get even better results. Be unique
and test different things.
The key ingredient of the Nano Story Method is making your

communication “valuable” and “interesting” during a single promotion.
Same shit applies to the core Soap Opera Method. Do that and you’ll win
every time. You’ll be that bit closer to that condo in Palm Beach too.
Thirdly – remember you are running “marketing experiments”. Everything

you do – frame it as a marketing experiment. That’s what I do.
And “experiments” allow me to fail. It’s the nature of an experiment. But

through experiments you’ll uncover genius. I know I have.
Lastly – if you have any questions about ‘Autoresponder Madness’, then

go here:
http://affiliatebully.com/madness/questions/
You get to ask any question(s) you want. I get to answer them. Please read
through other questions and answers before asking your question. You
may find you question has already been asked ... and answered.
To Your Success!
Be Bold. Be Decisive. Isolate Fear. Take Action.
Andre Chaperon
72/72

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1st Edition (September 2009)

DISCLAIMER AND/OR LEGAL NOTICES

The information presented herein represents the views of the author at

Chapter 1: The “Aﬃliate Bully Autoresponder [09]

Module 1: Aﬃliate Commission Engine [09]

Module 2: Creating The “Soap Opera” (The Story) [16]

Module 3: Creating The Hook (Your Leverage Point) [23]

Module 4: Creating Open Loops [26]

Module 6: Putting It All Together – A Real Soap Opera [32]

Module 6: Quick Cash Windfalls (Nano Story Method [46]

Module 7: Putting It All Together – A Real Nano Story Method [54]

Chapter 2: The “Aﬃliate Bully Autoresponder [61]

Putting what you’ve learnt in module

Chapter 3: Advanced Strategy [68]

Why & How of the Advanced Strategy

Chapter 3: Final Thoughts (Action & Creativity) [71]

Module 1: Installing the Advanced [TechnicalDoc.PDF]

Chapter 4: Swipe Files (Nano Story Method [SwipeFiles.PDF]

Congrats on making the wise decision to purchase Aﬃliate Bully

In it I’m revealing my best stuﬀ.

ABAM is a “workhorse” system.

Princeton University defines a “workhorse” as a “a machine that performs

ABAM leverages “email marketing” (largely automated). It’ll work for

Autoresponders give stability. They “drip feed” content over time on

Autoresponders work for you, day and night, on weekends and on

You can build as many of these “money-making factories” as you want. I

This product is not about traﬃc generation or market selection or how to

But I will say this.

In my mind there are two kinds of markets:

Forget about the micro-niches. Seriously.

My suggestion. Go where the money already is. That’s the big

Profitability and competitiveness are tightly linked. Meaning that

* Pills (“quick fix” solutions)

Be Persistent. Never Give Up.

Knowledge is useless without action!

Be persistent. Fight on. Don’t give up.

Al Pacino's Inspirational Speech:

Be Bold. Be Decisive. Isolate Fear. Take Action.

Now on with the show. :-)

1. This is the core “ACE”.

If you had to break it all down, it essentially consists of a lead capture

2. This is one of the two core traﬃc elements.

This component can be further broken down into smaller components

Typically, paid advertising would be Google AdWords ... but can be

3. This is the pièce de résistance of traﬃc, so to speak. (An advanced

This is when you – as an aﬃliate no less – get JV partners with “lists” to

Let that sink in for a second.

NSM is basically about making your communications "valuable" ... within

One of the most eﬀective (and easy to implement) ways to implement a

Why Autoresponders Totally KICK ASS!

What’s more, email marketing using autoresponders just isn’t “sexy”.

ONE email. ONE day. $10 MILLION bucks.

I’m talking about leveraging autoresponder “sequences” in an

Yet a squeeze page can typically get a 10-60% opt-in rate.

Shortly after creating this funnel, I found this page on SEOBash.com:

I love that last line in red above. :-)

As an aside, my ClickBank pay limit for that account was indeed

As a vendor – and certainly as an aﬃliate – an autoresponder sequence

Autoresponders and autoresponder sequences WORK. So use them.

That’s a Level-1 ACE.

But the “system” is flexible. It can be “tuned-up”. Right up!

A Level-10 ACE is an 800-Pound Gorilla.

Urban Dictionary defines an 800-Pound Gorilla as:

“An overbearing entity in a specific industry or sphere of