FRAMEWORK MASTERCLASS

FIVE
W I T H C L A U D I A K A R B A
There is a lot to cover today... Help me make this the best
possible workshop:

How many challenges have you hosted?

What do you sell and for how much?
Approximate Audience Size?
(list/group/friends/etc.)
Do you have anyone else on the team
Let's take a quick vote... where would you like to spend
most of our time today?
1. Challenge Topic, Promise, & Name
2. Daily Agenda & Delivery Strategy
3. The Funnel & Technical Setup
4. Promoting and Filling Your
5. Challenge Gamification, Contests, & Point Tracking
6. Registrant Tracking and Conversion Hacks
7. FB Group Structure & Zoom Setup
8. Graphics, The Workbook, & Assets
WHEN DO YOUR LEADS BUY?
Your leads buy your offer when they:

Understand they have a problem that you can solve.

Feel like they really know and trust you.
Know that you understand where they are.
Want to achieve the success that you have had.
Are aligned with your mission + culture.
Believe in you and your process.
Perceive the value to far exceed the investment
This is what 5 Day Challenges are all about.
Why 5-Day Challenges?
Getting Started: Your Action Plan
Choosing Your Challenge Type
Steps to Planning Your Challenge
Staying Organized & Checklist Sheet
Creating Your Challenge's Daily Content & Slides
Building your Graphics, Workbook, & Assets
Day 6 & 7 Conversion Hacks
Facebook Group & Zoom Setup To Host It
Next Steps... (Funnel Setup, Automation, Promotion, Gamification)
Mark your calendar & then drop the date in
the Zoom chat :)
 What is your comfort zone saying to you?
What comes to mind instantly...
what is that voice saying to talk you out of doing this?
I DON'T HAVE A BIG
AUDIENCE SO I CAN'T DO A
5-DAY CHALLENGE...
WHY YOU ACTUALLY HAVE AN ADVANTAGE:
You can invite everyone to your FB group to your event
Have individual conversations with your members
Tag them all in your Live Video
More intimacy and direct attention
Understand what your audience needs most
Better networking and connection
When one buys they want to level up together
I DON'T HAVE AN IDEA FOR A
CHALLENGE, THIS CAN'T WORK
FOR ME..
I CHALLENGE YOU TO BREAK THE LIMIT:
How can you attract more leads from online
What can you teach to attract more customers
How can you productize your knowledge and sell online
"Offers That Sell" 5-Day Challenge
"Attract More Leads" 5-Day Challenge
"Content That Converts" 5-Day Challenge
"7 Figure Selling Secrets" 5-Day Challenge
"FB Group Blueprint" 5- Day Challenge
Expand your reach one to many
 AUDIENCE AUDIENCE

The best way to launch and scale a FB group. BUILDING BUILDING

Or revive and re-engage a perishing FB group.

Creates a frenzy of engagement & excitement.
PROFILE GROUP
Qualifies & identifies the true action takers.
Filters out the time wasters & tire kickers.
Builds a ton of momentum and FOMO. CHALLENGE

Increases your following and authority.

Shortens the sales cycle for your prospects.
Resulting in a full pipeline of qualified BUYERS. CALL

CLOSE
Former Business Owner with an 80k
debt

Started my FB Group in 2020

Started earning a predictable income
through my FB Group
Paid Off All My Debt
Now making around 100k months
12 5 DAY CHALLENGES SINCE 2020

Total Revenue: $,651,388

Total New Clients: 150
Price Range:
$1,000 - $15,000
Structure:
10 Free Challenges
2 Paid Challenges
5 DAY CHALLENGE
GETTING STARTED
1. Organic Promo Cycle 2. Host Live 5 Challenge 3. Follow Up with Attendees
For 5 Day Challenge. with CTA to Book A Call. and Book Strategy/Sales Calls.

6. Turn evergreen for SLO 5. Up-cycle Script for 4. Review Results and
Funnel, Website, and Future Challenges Conversions.
Promos.
5-Day Challenge Wins
Educate, Entertain, and inspire your audience
Gather small wins and momentum for your following
Create competition among the participants
Increase you social media engagement and group size
Get new followers on all of your social media platforms
Receive both written and video testimonials
Fill your pipeline with highly qualified prospects.
Sell-out programs!
Have fun with it!
Hosting before having 300 group members.
Not having a clear registration process.
Teaching too much content in 5 days.
Making the daily tasks too difficult.
Not leveraging the power of incentives.
Not having an offer to sell on the backend.
Messing up the offer stack and bonuses.
No follow-up strategy for your leads.
Not doing it again in the future!
MODULE SET UP ONGOING

2 Hours Learning Workflow: 6-8 Hours

5-DAY
12-14 Hours- Initial Execution (Promo cycle, 2 hours a day teaching,
CHALLENGE
Time posting/engagement)

ADD LEARNNG AND EXECUTION TIME TO CALENDAR AND DASHBOARD NOW

CHOOSING YOUR
CHALLENGE TYPE

1. Free Challenge
2. Free Challenge with VIP Upsell
3. Paid Challenge with VIP Upsell
4. Adding Gamification
Things To Consider
Who is your audience?
How big is your audience?
Is it worth your Time & Energy?
Do you have someone who can help?
How close too launch are you?
Where are you hosting it?
 Level: Starting Out
Google Doc of a free Team: None
challenge swipe here Time: Limited
Launch: Short Window
Platform: Public
 Level: Intermediate
Google Doc of a hybrid Team: None
challenge swipe here Time: Available
Launch: 3-4 Weeks+
Platform: Public/Private
 Level: Expert
Google Doc of a paid Team: Yes
challenge swipe here Time: Available
Launch: 30 Days +
Platform: Private
 PLANNING YOUR
5 DAY CHALLENGE
 AUDIENCE AUDIENCE
BUILDING BUILDING

1. Checklist Implementation
2. Organizing Your Assets
3. Challenge Topic & Promise PROFILE GROUP

4. Creating Your Challenge Agenda

5. The Workbook
CHALLENGE

6. Day 5 - The Pitch Structure

7. Post Challenge Days 6 & 7
CALL

CLOSE
 ORGANIZING YOUR
CHALLENGE FOLDERS
Main Folder - Name of your 5-Day Challenge
Documents
FB Group Setup
Graphics
Slides
Videos
Lead Tracking
Sub Folders

Documents - Challenge Checklist - Workbook - Other Assets

FB Group Setup - Screenshots of the group
Graphics - Teams - Leaderboards - Funnel - FB Group - Daily Events - Daily Tasks - Promotional
Slides - Daily Presentation Slides
Videos - Group Indoctrination - Funnel Videos - Daily Trainings - Daily Timers - Testimonials
Lead Tracking - Lead Tracking Sheet
CHOOSING YOUR CHALLENGE
TOPIC / PROMISE
What are you selling?
Ex. Thrive in Five Challenge

Stage 1 - Foundations for success

Stage 2 - Productivity Hacks & Organization
Stage 3 - Ideal Avatar
Stage 4 - Offer Creation
Stage 5 - Lead Magnet
Stage 6 - Inbound Lead System
Stage 7 - Content System & Repurposing
Stage 8 - Sales System & Stages
Stage 9 - System Automation & Email Marketing
Stage 10 - Conversions Events
Stage 11 - Business Organization & Finances
Stage 12 - Team Building and Systems
1. FIRST STEPS- What must someone understand first in order to work with you?

2. THE BETTER MOUSE TRAP- Your new and improved opportunity.

3. PIECE OF THE PIE- Deliver a small result of the bigger promise of your program.

All you need to create a compelling 5 Day Challenge topic is identify a specific result
that you want to deliver, and craft a compelling hook around that result. [See hook
training in FB Organic Marketing Module.]
1.
Make Them Problem Aware
Sometimes people don't know what they don't know. They believe their existing method to be the
best tool at their disposal. Meet them where they are at, explain it in terms they understand,
introduce a new solution and bridge the gap.

Example:
A business owner who has a website that is currently brining in leads which seems to be
consistent because they haven't tried any else. Explain a sales funnel to them in terms they
understand. Show the difference between the two using a story that they can relate to, preferably
in terms of their niche.

5 Day Challenge:
5 Day Challenge
Hook:
What would you do with an extra 10, 100, or 1,000 new leads per Day?! [No website needed].
Teach A New Framework

People naturally are attracted to the "new thing." Can you create a better process that saves
them time, money, energy, and give it a cool name that provokes curiosity?

Example:
Most online marketers teach the same principles but the most successful have their own
frameworks and IP.

5 Day Challenge:
The "Freedom Funnel" Challenge

Hook:
One piece of content to attract, nurture, & convert your leads on autopilot.
Get a Quick Result in 5 Days

What is the promise of your program/offer? Can you deliver on a smaller result of that big
promise in your 5 Day Challenge to get them some momentum leaving them wanting to go
further with you?

Program Promise Example:

Scale to build a 7 Figure Online Business through consistent client enrollment.

5 Day Challenge:
The "5 Clients in 5 Days" 5 Day Challenge

Hook:
Get your first 5 clients in 5 days.
3 Types of Names:

Outcome Based Names We want the name of our

"Offers That Sell 5-Day Challenge" challenge to attract our
"Content That Converts 5-Day Challenge" ideal clients.
"Attract More Leads 5-Day Challenge"
"7 Figure Selling Secrets" 5-Day Challenge Avoid vagueness,
Identity Based Names cuteness, or over-
complication.
"Solopreneur to CEO" 5-Day Challenge
"New Year New You" 5-Day Challenge
MUST BE:
"Bulletproof Entrepreneur" 5-Day Challenge
-Clear on who it's for.
Topic Based Names -Clear on what is being
"Email Marketing Mastery" 5-Day Challenge taught
"Organic Marketing Secrets" 5- Day Challenge
"Idea to Income" 5-Day Challenge
"Raise Your Prices" 5-Day Challenge
ACTION:
CHOOSE YOUR 5 DAY CHALLENGE
TOPIC, NAME, AND CREATE YOUR
HOOK.
CREATING YOUR CHALLENGE
CONTENT AGENDA
Pregame Event - Introduction, Big Picture, Encourage Engagement, Pre-Tasks

Introduce yourself and why you created this challenge

Big picture & Challenge Overview
Facebook Group Walkthrough
Get them excited for the challenge
Encourage them to complete the indoctrination tasks
Ask them for referrals
Upsell into VIP
Answer any questions
CTA: Complete Indoctrination Tasks & VIP Upsell

Focus on your Topic, Agenda, & Task first. Use your agenda to create your script and slides.
 Pregame Topic Pregame Agenda Pregame Task

OBJECTIVE: Encourage indoctrination, explaining the

contest, encouraging them to go live, and CTA vip upsell.
Day 1 - Big Picture, Establish Authority, Connect, Preframe Offer, & Build Curiosity

Who are you and why should they care?

Why did you create this training?
What is in it for them, and what results will they achieve if they stick the 5 days out?
Connect with them by telling a story you know they will resonate with.
Bring up the pain they are likely experiencing and connect it back to your own experiences.
Lead into your own story of transformation and relate it to what you will be showing them.
Big hook to the end... best content for last, create curiosity, announce prize winners, etc.
Talk about how they can get the most out of the next 5 days. (Indoctrination)
Get them excited for the week's agenda and leave some curiosity.
Frame the offer... "one piece of a larger ecosystem" but here is why it's the most important"
Get them excited to show up for tomorrow.
Show them the task and click by click how they should complete it.

Focus on your Topic, Agenda, & Task first. Use your agenda to create your script and slides.
 Day 1 Topic Day 1 Agenda Day 1 Task

PROTIP: Create all graphics and slides in Canva so you can update and reuse them for your next
5 Day Challenge with very little effort. Create an SOP for a team member.
Day 2 - Bridge the Gap... What is their first step?

Check-in with them and acknowledge top contributors, and action-takers, and make
them feel good!
Build the rest of them up, and give feedback on their comments, posts, etc.
What must they understand first? Make their problem aware / solution aware.
What can your customers relate to? What is the old way?
How can you bridge the gap between what they understand to be true now and what they
need to understand to move forward with you?
How can you demonstrate this through action or story so they easily understand?
Share your own experiences, your clients experiences, or some else they can relate with.
Day 2 Topic Day 2 Agenda Day 2 Task
Day 3 - Share Real Life Examples of the Points You are trying to get across.

This is the heart of your content sharing and presenting... showcase your expertise.
Indoctrinate them into your vision and values.
Shift their beliefs and presell objections in your content stories and experiences.
Share case studies, examples of your work, results, and client results but tie them into the
content.
How else can you demonstrate your leadership and teaching abilities? .
Day 3 Topic Day 3 Agenda Day 3 Task
Day 4 - Make it tangible. What can you share to add more value?

Wrap up your content portion of this challenge and tie in something you can give them.
Funnel template, document, case study, tools & resources
What can really help them save time and effort? Can you give a piece of the bigger off
Can you give a piece of the bigger offer you will be making tomorrow that will leave them
wanting more so that they take you up on the full offer on day 5?
Teach them a new skill, software, tool, or resource that they'll never forget you for.
Day 4 Topic Day 4 Agenda Day 4 Task
ACTION:
DRAFT YOUR TOPICS, TASKS, AND
AGENDAS FOR EACH DAY OF THE
CHALLENGE.
CREATING YOUR
THE WORKBOOK
Create Exercises From Your Trainings & Tasks

Page One Introduction

Page Two Schedule
Day 1 - 4 Checklist
Day 1 - 4 Task
Exercises from that training
Ask questions to give clarity
Charts or Graphs you can include
to tools and resources
ACTION:
CREATE YOUR WORKBOOK
COVER, INTRODUCTION,
SCHEDULE, AND DAILY EXERCISES.
 DAY 5
THE OFFER
Save your best topic for last!
Leaderboards and Prize Announcements
Conduct a raffle for those who attend live
Bring guest speaker(s)
Free Gift - Hook to the end The Offer Stack Q & A
The consumer will spend money when the perceived value of your offer is greater than the
value of their money.
Use images/mockups to represent your digital products to increase perceived value.
Leverage the increased perceived value through offer stacking (see examples on next slides)
Urgency & Scarcity closing.
X number of spots.
Price increase.
Use fast action bonus.
Pay in full bonuses.
Take away bonuses.
First 10 get a bonus.
Founding members.
Partnership opportunity.
1:1 Calls for first 5.
Leverage the replays / white label rights / etc.
Day 5 Topic Day 5 Agenda Day 5 Task
ACTION:
SCRIPT YOUR PITCH AND CREATE
THE OFFER STACK FOR YOUR
OFFER.
 POP UP DAY 6
OBJECTION HANDLING
Announce a bonus pop-up training on Day 6.
Cover any objections you may be seeing coming up.
Break down false beliefs you are hearing from prospects.
Share stories and experiences of overcoming these yourself.
Tell stories of your clients experiencing the same feelings and overcoming them.
Publish testimonials, and case studies, or share results of successful clients.
Bring in a guest expert on mindset to do a session in your group.
Have those who are buying your offer go live and tell the group why they decided to go all in.
Interview someone who was on the fence but ended up purchasing and have them state why.
Call To Action: Offer stack for your program
Get creative :)
Day 6 Topic Day 6 Agenda Day 6 Task

LENGE
HAL
E IN FIVE C
THRIV
DAY 6 IN
NO
POP UP DAY 7
LAST CALL
Can be a simple last-call post.
X amount of spots left.
Share photos of those who are joining with a custom-branded image.
Congratulate and welcome all new members by tagging them.
Go live with a few more who decided to join.
Downsell if you have one (replays, front-end offer, next event)
Last Call Q&A / Ask Me Anything.
Day 7 Topic Day 7 Agenda Day 7 Task

LENGE
CHAL
N FIVE
RIVE I
7 IN TH
O DAY
N
ACTION:
DETERMINE WHAT TYPE, IF ANY,
POST 5 DAY POP UP TRAINING
YOU WOULD LIKE TO EXECUTE.