OUR AGENCY CREATIVE PROCESS & Tommie Powers MODULE PROGRESS 10% Complete dule3 | QUR AGENCY a CREATIVE PROCESS A | aCe YouTube Ads cots In this lesson I'm going to walk you through an overview of my agency's exact creative process that we use to create high-converting YouTube ads creative. Until now, this has been top secret — my team didn’t want me sharing this! ‘The 10 Step Creative Development Process: 4. Brainstorming Ideas 2. Choose 2-3 Hooks 3, Develop Stories Around Hooks 4, Script Out The Entire Video 5. Critique & Revise Script For Final Draft ©. Send Final Script For Audio Production 7. Critique & Revise Audio For Final Draft 8. Send Final Script, Final Auaio File, Etc For Production 9. Critique & Revise Production For Final Draft 40. Send Final Draft For Upload & Ad Prep We'll unpack several of these components (especially Brainstorming, Hooks, Stories/Messages, and Scripts) throughout the rest of this module Please Noto: You dofinitoly won't alvays need ALL of these stops. | just wanted to bo as honest as possible with you about our team’s agency process so you can model it and create your own ads creative machine. Action Items. * Download the Creative Process Cheat Sheet