Republic of the Philippines

Lipa City, Batangas

KOLEHIYO NG LUNGSOD NG LIPA

Marawoy, Lipa City, Batangas

Student Number: 01414-18-0108 | 01414-18-0115 Course, Year and Sec.: BSBA 2B

Major
Complete Name: Nimfa Eula C. Landicho | Ailyn De Guzman Marketing Management
:

ANALYSIS OF TV ADVERTISEMENTS

Instructions: Prepare a written report on your chosen TV advertisements. We will be using AIDA methods which stands for
"Attention, Interest, Desire, Action" and it is a tried-and-true process used by marketers to entice prospects to make a purchase or take
a desired action. The technique is commonly used in advertising vehicles such as television commercials, website copy and direct mail
pieces. Advertisements are a valuable primary source for information about the past and present scenario in the market. From question
number 2-7, you are required to have a minimum of 5 sentences.

ELEMENTS TV Advertisement 1 TV Advertisement 2 TV Advertisement 3

What is the product being advertised?
How does the TV advertisement
attract your attention?
Colgate
Colgate use a playful and
unique style of advertisement
for example is they using
amore advance graphics and
also they use a popular or
Kopiko Blanca
Kopiko Blanca use good
types of concept where the
character of the TV ads
makes the viewer filled by
excitement on how the instant
Palmolive naturals
Palmolive Naturals use also
a playful where the
characters of the TV ads is
playing with their hair and
use teen celebrity for the

What details are provided to create
interest in the product?
How does the TV Advertisement
make the product desirable? What
language is used to urge you to buy
the product soon?
famous celebrity. Colgate
advertisement give more
information. They said the
advantages of using colgate.
They show the effect of using
colgate . They used popular
star to promote their product.
Slogan for all products. The
color of their product to attract
the interest of the audience.
The endorser that they used.
The benefits and effect of
using Colgate. And using a
dentist to their TV
advertisement.
TV advertisement is one of the
best way to promote product.
The more audience who see it
or watch it, the more chance
that the consumers will truly
buy it.
In language, Colgate TV
advertisement use the
language by country for
example: in Philippines
Colgate use the Filipino
Language, so that the viewers
can understand it very well.
Using tagalog language is
coffee was really taste like. TV ads more interesting
This advertisement they and captivating. They
promoting their product using persuade their product to
a promo. TV advertise of the audience to use it. They
Kopiko Blanca show that show their product into a
there is a chance that you low cost but with good
can win their promo. So that results .Using a teen to the
many people are encouraged to advertisement is one of the
drink or to buy Kopiko Blanca. reason why I encourage to
They showing to the TV use this product. They
advertisement using the four show the effect of using
brand ambassadors. Palmolive Natural.
Palmolive use the
information. Showing the
The motto of the product. The
benefits of their
reaction of the character in
product(shampoo) .To
the tv ads and also the
make the viewer curious
product itself. Using many
on how the shampoo
ambassador to the TV
makes the hair heathy and
advertisement. They connect
also by the help of celebrity.
their product to love.
The low cost of shampoo
Promoting their product and
with a good results if you
show more promo.
used it. The effects of the
shampoo.
TV advertisement make the
By the help of TV
product desirable because
advertisement, the product
of the concept they use.
itself gain more attention to
The celebrity who endorsed
all the viewers/consumer to
it, and the benefits of the
buy it. Using celebrities that
product. Give more
endorsed the product.
information about the
Just like the Colgate , they
product. Even it is a low
use the language of that
cost it have a good result if
country.So that the buyer
you use it.
easy to understand the
For the language, they
information about the
used the same language of
product. By promoting their
that country to make the
product and show the promo.
viewer urge to buy it soon

What visual techniques are used to
engage the viewer?
How is sound/music used to engage
the viewer?
Would this TV Advertisement
influence you to buy the product?
Why or why not?
most appropriate way to
understand the information
about the product. Every
product they said a different
tag line.
Colors, composition, focus
point, visual, repetitionand
body language
Sound or music captivates the
viewer that make them
interested in the TV ads. The
voice of the endorser is louder
than the background music. So
that it easy to understand the
information that they want
toinform. The sound is catchy
to the viewers. They use
enjoyable background music.
Yes, because the concept of
the ads and it means make me
or the viewer interested to buy
the product. The dentist is one
of the endorser that show how
great Colgate is. Showing the
good effect of using this
product is one of the reason
why consumer buy it. In
advertising the Colgate give
more information about the it.
They say the truth about the
product.
and to understand what the
TV ads is all about.
Point of view, body language, Association,emotional
visual,the golden mean, appeal, story
color,association telling,visual,body language
The sound or any
background music that was
played by the character
The background music
makes the viewer in awe
makes it appealing to the
and makes them interested
viewers. Like in Colgate the
to watch the tv ads fully.
voice of the endorser is
The music that they use is
louder than the background
enjoyable. They create a
music. When the endorser
song for their prduct.The
speaks the background music
song that they create is
is weakened. Then when the
about the benefits and
endorser is silent, the
effect of their product.
background music grows.
When the viewer heard the
The sound is catchy.
song they can be interest to
watch and find out what
product it is.
Yes, the tv advertisement
Yes being one of the
makes me and the other
consumer of the product is
viewer to be interested to
just a plus. The TV ads was
buy the product. TV ads
saying the truth about the
give more information to the
product that makes me buy it.
viewers. I found the
We can get more information
different of Palmolive to the
to the TV ads. Showing the
other shampoo. I see the
good effect of drinking this
good effect of using the
product is one of the reason
Palmolive shampoo. When
why I buy this product. I know
I see the good result of
the different of Kopiko Blanca
using this I persuaded to
to the other Coffee.
buy and use this product.
 Date and Time Submitted: May 2, 2020 @ 1:49PM
Reviewed and Checked by:

ARNOLD M. DE LUNA, MBA

Subject Instructor

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