ELECTRONIC

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PRESS KIT
An Electronic Press Kit (EPK) can be a useful tool to use when pitching your music to press, radio,
record labels, publishers, or other partners who may be interested in your music. But what should
you include, and what should you leave out? This checklist includes what you need, and nothing
you don’t.

Contact Information
Make this very easy to find! Include your contact name, email, city/state,
and social channels.

One-Pager
Make this the first page of your EPK. Include a very short bio, press video, upcoming next
few gigs, song link or two, best video link, biggest press link or two, and RIYLs. This one-
page snapshot gives busy readers an idea of whether they want to read more, and shows
you understand and respect their time constraints.

Biography
An artist bio should include a concise snapshot of your career to date, your origin story,
your sound, and your influences. But keep it short! And focus on grabbing your reader’s
attention in the first sentence.

Music Samples
Since your music is what you want your EPK readers to connect with, include links to your
top song and one or two you think are most representative. You can also include snippets
of finished songs or demos that are particularly compelling. Less is more! Give them the
best of the best here.

songtrust.com
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Live Calendar
Foreground upcoming gigs and past highlights - any big sold-out gigs or high-profile
opening slots? But what’s most important is where they can see you next if they’re
intrigued.

Photos
Include your best press shot and a great live shot or two if you have them.

Videos
Include links to your best music video(s), if you have them, as well as an excellent live
video or two - if they really capture the quality of your live performance.

Press Coverage
A list of all your recent press coverage with links where possible. Use the highest profile
outlets (national press, TV, etc.) if you have a lot of coverage, but if not, anything from
local blogs and weeklies to mentions on any big social channels are great too.

RIYL
Stands for “recommended if you like” - a short list of artists you share qualities with.
No more than 3 or 4, and be thoughtful and realistic. If you say you sound like Beyoncé,
Adele, and Taylor Swift, it will be obvious that you’re just using big names. Really think
about this and you’re more likely to catch attention.

songtrust.com