8​ ​INCREDIBLE​ ​MODULES​ ​COMPLETE​ ​WITH 

WORKBOOKS,​ ​TEMPLATES,​ ​AND​ ​TOOLS​ ​TO​ ​HELP 

YOU​ ​ATTRACT​ ​AND​ ​CONVERT​ ​HIGH-TICKET 
CLIENTS 
 
YES:​ ​Dream​ ​Clients​ ​is​ ​a​ ​8-step​ ​system​ ​that​ ​will​ ​help​ ​you​ ​to​ ​quickly​ ​position​ ​yourself​ ​as​ ​an​ ​expert​ ​in​ ​your 
industry​ ​and​ ​directly​ ​connect​ ​you​ ​with​ ​an​ ​unlimited​ ​supply​ ​of​ ​prospects​ ​and​ ​work​ ​them​ ​through 
processes​ ​that​ ​will​ ​send​ ​you​ ​a​ ​predictable​ ​number​ ​of​ ​leads​ ​and​ ​appointments​ ​and​ ​help​ ​you​ ​understand 
how​ ​to​ ​close​ ​on​ ​the​ ​call​ ​(or​ ​before​ ​it). 
 
This​ ​workbook​ ​encompasses​ ​ALL​ ​modules​ ​of​ ​the​ ​program.​ ​Print​ ​out​ ​this​ ​workbook,​ ​or​ ​grab​ ​a​ ​journal 
that​ ​you​ ​can​ ​name​ ​“YES:​ ​DREAM​ ​CLIENTS”​ ​to​ ​help​ ​you​ ​work​ ​through​ ​attracting​ ​your​ ​dream​ ​clients. 
 
There​ ​are​ ​a​ ​few​ ​things​ ​that​ ​are​ ​outside​ ​of​ ​the​ ​scope​ ​of​ ​this​ ​course.​ ​You​ ​will​ ​also​ ​want​ ​to​ ​ensure​ ​that 
you​ ​have​ ​a​ ​strong​ ​brand,​ ​a​ ​gorgeous​ ​online​ ​presence,​ ​and​ ​be​ ​constantly​ ​educating​ ​yourself​ ​so​ ​that 
whichever​ ​path​ ​you​ ​choose​ ​to​ ​pursue​ ​in​ ​your​ ​business,​ ​you​ ​can​ ​constantly​ ​be​ ​improving​ ​and 
offering​ ​incredible​ ​quality​ ​content. 
 
This​ ​course​ ​claims​ ​no​ ​promises​ ​of​ ​income-​ ​however,​ ​I’ve​ ​narrowed​ ​down​ ​my​ ​BEST​ ​secrets,​ ​scripts​ ​and 
templates​ ​that​ ​have​ ​helped​ ​me​ ​create​ ​a​ ​6-figure​ ​business​ ​doing​ ​work​ ​I​ ​love,​ ​and​ ​growing​ ​my​ ​platform 
organically​ ​with​ ​a​ ​loyal​ ​tribe.​ ​If​ ​this​ ​sounds​ ​like​ ​something​ ​you​ ​want​ ​to​ ​create,​ ​then​ ​get​ ​ready​ ​to​ ​follow 
along​ ​and​ ​put​ ​the​ ​work​ ​in.​ ​You​ ​get​ ​out​ ​what​ ​you​ ​put​ ​in,​ ​sister. 
 
 

MODULE​ ​1:​ ​Know​ ​How​ ​You​ ​Can​ ​Make​ ​A​ ​Difference- 

Find​ ​Your​ ​NICHE,​ ​BUILD​ ​YOUR​ ​CONFIDENCE,​ ​MAKE 
AN​ ​IMPACT 
“You​ ​must​ ​be​ ​before​ ​you​ ​can​ ​do” 
 
By​ ​the​ ​end​ ​of​ ​this​ ​module,​ ​you​ ​will: 
 
● Understand​ ​how​ ​YOU​ ​can​ ​make​ ​a​ ​difference,​ ​and​ ​align​ ​to​ ​the​ ​purpose​ ​your​ ​business​ ​and 
services​ ​you​ ​are​ ​meant​ ​to​ ​change​ ​lives​ ​with 
● Develop​ ​the​ ​confidence​ ​to​ ​position​ ​yourself​ ​in​ ​a​ ​way​ ​that​ ​attracts​ ​the​ ​clients​ ​you​ ​are​ ​meant​ ​to 
serve 
● Understand​ ​your​ ​unique​ ​ability​ ​to​ ​make​ ​an​ ​impact​ ​and​ ​develop​ ​your​ ​connection​ ​story 
 
What​ ​we’ll​ ​cover: 
 
The​ ​reason​ ​why​ ​you​ ​are​ ​here: 
What​ ​is​ ​your​ ​unique​ ​angle? 
See​ ​yourself​ ​as​ ​the​ ​leader​ ​you​ ​already​ ​are 
Confidence​ ​and​ ​Mindset 
Grow​ ​Your​ ​Authority:​ ​Expert​ ​Status 
Take​ ​Responsibility​ ​For​ ​Your​ ​Life 
Love​ ​Yourself 
Understanding​ ​The​ ​Person​ ​You​ ​Will​ ​Attract: 
How​ ​You​ ​Treat​ ​People 
It’s​ ​Not​ ​About​ ​You 
Practice​ ​Gratitude​ ​EVERY​ ​DAY 
Your​ ​Personal​ ​Brand 
Crafting​ ​Your​ ​Story 
 
The​ ​Reason​ ​Why​ ​You​ ​Are​ ​Here 
 
If​ ​you​ ​have​ ​a​ ​desire​ ​to​ ​attract​ ​clients​ ​and​ ​make​ ​a​ ​difference​ ​in​ ​people's​ ​lives​ ​it's​ ​because​ ​you​ ​have​ ​a 
unique​ ​skill,​ ​a​ ​unique​ ​capacity​ ​that​ ​not​ ​many​ ​other​ ​people​ ​have. 
 
I​ ​want​ ​you​ ​to​ ​flip​ ​the​ ​switch​ ​on​ ​your​ ​desires.​ ​So​ ​if​ ​you​ ​signed​ ​up​ ​for​ ​this​ ​course,​ ​I’m​ ​100%​ ​sure​ ​that 
one​ ​day,​ ​you​ ​see​ ​yourself​ ​as​ ​a​ ​successful​ ​coach,​ ​strategist,​ ​or​ ​service​ ​based​ ​business​ ​owner. 
 
I​ ​want​ ​you​ ​to​ ​step​ ​into​ ​becoming​ ​the​ ​biggest​ ​version​ ​of​ ​yourself,​ ​and​ ​share​ ​your​ ​incredible​ ​gifts 
with​ ​anyone​ ​who​ ​will​ ​listen​ ​to​ ​you,​ ​because​ ​your​ ​desires​ ​of​ ​what​ ​you​ ​want​ ​to​ ​create​ ​in​ ​this​ ​world 
for​ ​you,​ ​and​ ​for​ ​the​ ​impact​ ​on​ ​others​ ​are​ ​a​ ​SIGN​ ​of​ ​what​ ​you​ ​are​ ​OH​ ​so​ ​capable​ ​of. 
 
I​ ​want​ ​you​ ​decide​ ​right​ ​here,​ ​right​ ​now,​ ​that​ ​you​ ​are​ ​going​ ​100%​ ​ALL​ ​IN. 
 
In​ ​your​ ​mind,​ ​and​ ​in​ ​your​ ​dreams,​ ​you​ ​see​ ​yourself​ ​as​ ​this​ ​AMAZING,​ ​CAPTIVATING​ ​BUSINESS 
WOMAN.​ ​You​ ​have​ ​this​ ​HUGE​ ​dream​ ​that​ ​you​ ​wish​ ​to​ ​accomplish,​ ​but​ ​you​ ​STILL​ ​experience​ ​fear, 
not​ ​sure​ ​if​ ​you​ ​can​ ​accomplish​ ​it. 
 
But​ ​what​ ​if,​ ​that​ ​dream​ ​is​ ​more​ ​than​ ​a​ ​dream? 
 
I​ ​want​ ​you​ ​to​ ​realize​ ​now,​ ​and​ ​be​ ​100%​ ​sure​ ​that​ ​your​ ​dream​ ​is​ ​more​ ​than​ ​just​ ​ ​a​ ​vision. 
 
It’s​ ​not​ ​a​ ​signal​ ​of​ ​what​ ​you​ ​want​ ​but​ ​cannot​ ​have. 
 
INSTEAD​ ​it​ ​is​ ​your​ ​IMMACULATE​ ​intuition​ ​and​ ​insight​ ​showing​ ​you​ ​what​ ​you​ ​are​ ​meant​ ​to​ ​do​. 
 
It​ ​is​ ​your​ ​SIGN.​ ​That’s​ ​why​ ​it​ ​was​ ​given​ ​to​ ​you.​ ​It’s​ ​what​ ​you​ ​were​ ​meant​ ​to​ ​put​ ​on​ ​this​ ​earth​ ​to​ ​do. 
YOU​ ​and​ ​only​ ​you. 
 
You​ ​didn't​ ​imagine​ ​it.​ ​Instead​ ​it's​ ​your​ ​intuition​ ​giving​ ​you​ ​a​ ​glimpse​ ​into​ ​your​ ​incredible,​ ​affluent 
future. 
 
It’s​ ​SHOWING​ ​you​ ​what​ ​you​ ​are​ ​so​ ​capable​ ​of. 
 
But​ ​YOU​ ​have​ ​to​ ​take​ ​the​ ​steps​ ​to​ ​get​ ​there! 
 
This​ ​vision​ ​appears​ ​in​ ​your​ ​intuition,​ ​you​ ​have​ ​to​ ​continue​ ​to​ ​follow​ ​your​ ​intuition​ ​to​ ​get​ ​there. 
 
You​ ​have​ ​to​ ​let​ ​go​ ​of​ ​fear,​ ​let​ ​go​ ​of​ ​making​ ​yourself​ ​small,​ ​and​ ​step​ ​into​ ​your​ ​highest​ ​potential. 
 
Instead​ ​of​ ​looking​ ​outward​ ​for​ ​the​ ​answers,​ ​look​ ​within. 
 
Your​ ​warmth,​ ​your​ ​inspiration,​ ​and​ ​your​ ​story​ ​can​ ​ALL​ ​inspire​ ​so​ ​many​ ​people! 
 
It’s​ ​when​ ​you​ ​TRUST​ ​and​ ​you​ ​love​ ​yourself​ ​to​ ​make​ ​yourself​ ​become​ ​BIGGER,​ ​and​ ​SEEN​ ​that​ ​you 
can​ ​step​ ​into​ ​the​ ​destiny​ ​that​ ​has​ ​already​ ​been​ ​laid​ ​out​ ​for​ ​you. 
 
That​ ​DREAM​ ​life​ ​isn't​ ​a​ ​dream.​ ​It's​ ​REAL.​ ​It's​ ​waiting​ ​for​ ​you.​ ​It's​ ​waiting​ ​for​ ​you​ ​to​ ​take​ ​the​ ​BIG, 
scary,​ ​massive​ ​steps​ ​to​ ​make​ ​it​ ​happen. 
 
Remember,​ ​most​ ​people​ ​won't​ ​do​ ​the​ ​work​ ​to​ ​break​ ​through​ ​their​ ​fears​ ​to​ ​make​ ​their​ ​dreams​ ​a 
reality.​ ​ALIGN​ ​to​ ​your​ ​purpose,​ ​DO​ ​different​ ​things​ ​than​ ​the​ ​masses​ ​and​ ​SEE​ ​different​ ​results. 
 
I​ ​believe​ ​in​ ​you​ ​with​ ​my​ ​whole​ ​entire​ ​heart. 
 
But​ ​remember,​ ​no​ ​one​ ​is​ ​going​ ​to​ ​give​ ​you​ ​permission.​ ​YOU​ ​have​ ​to​ ​give​ ​yourself​ ​permission​ ​every 
single​ ​day. 
 
It​ ​is​ ​not​ ​GREEDY​ ​to​ ​want​ ​dream​ ​clients.​ ​It’s​ ​having​ ​a​ ​CRYSTAL​ ​clear​ ​picture​ ​of​ ​who​ ​you​ ​want​ ​to 
help,​ ​and​ ​then​ ​going​ ​out​ ​there​ ​and​ ​changing​ ​lives! 
 
You​ ​know​ ​deep​ ​down​ ​who​ ​you’re​ ​most​ ​passionate​ ​about​ ​helping,​ ​and​ ​when​ ​you’re​ ​crystal​ ​clear​ ​on 
who​ ​they​ ​are,​ ​you’re​ ​better​ ​equipped​ ​to​ ​create​ ​a​ ​huge​ ​transformation​ ​in​ ​their​ ​lives. 
 
You​ ​can​ ​provide​ ​an​ ​excellent​ ​experience,​ ​service,​ ​outcome,​ ​transformation​ ​that​ ​nobody​ ​else​ ​can.  
 
 
What​ ​is​ ​your​ ​purpose​ ​of​ ​being​ ​here,​ ​starting​ ​(or​ ​growing)​ ​this​ ​business,​ ​and​ ​making​ ​a​ ​serious 
impact? 
 
My​ ​purpose​ ​is​ ​to​ ​help:​ ​__________________________________________________ 
 
My​ ​mission​ ​is:​ ​________________________________________________________ 
 
My​ ​goal​ ​is​ ​to:​ ​ ​________________________________________________________ 
 
 
Perfect!​ ​Never​ ​forget​ ​those​ ​things.​ ​Stay​ ​focused​ ​and​ ​keep​ ​your​ ​eyes​ ​on​ ​the​ ​prize.​ ​These​ ​are​ ​the 
things​ ​you​ ​should​ ​be​ ​reflecting​ ​on​ ​every-damn-day. 
 
 
 
 
Love​ ​Yourself 
 
Turning​ ​your​ ​passion​ ​into​ ​a​ ​business,​ ​so​ ​you​ ​can​ ​create​ ​the​ ​life​ ​and​ ​business​ ​you​ ​TRULY​ ​want​ ​is​ ​a 
TRUE​ ​act​ ​of​ ​self-love.​ ​YOU​ ​are​ ​deciding​ ​RIGHT​ ​HERE​ ​and​ ​right​ ​now,​ ​that​ ​you​ ​are​ ​tired​ ​of​ ​living​ ​life 
for​ ​everyone​ ​else,​ ​and​ ​you’re​ ​ready​ ​to​ ​live​ ​life​ ​for​ ​you. 
 
As​ ​you​ ​are​ ​beginning​ ​your​ ​journey​ ​right​ ​now,​ ​I​ ​want​ ​you​ ​to​ ​realize​ ​that​ ​you​ ​NEED​ ​to​ ​keep​ ​this 
commitment​ ​and​ ​HIGH​ ​energy​ ​of​ ​self-love​ ​through​ ​your​ ​whole​ ​journey. 
 
You​ ​need​ ​to​ ​stay​ ​committed​ ​to​ ​the​ ​end. 
 
You​ ​might​ ​need​ ​to​ ​turn​ ​down​ ​engagements​ ​with​ ​friends​ ​in​ ​order​ ​to​ ​get​ ​the​ ​job​ ​done.​ ​You​ ​will​ ​have 
to​ ​keep​ ​your​ ​inbox​ ​and​ ​remind​ ​yourself​ ​“I’ll​ ​be​ ​there​ ​for​ ​everyone​ ​else​ ​later,​ ​right​ ​now​ ​I​ ​have​ ​to​ ​be 
here​ ​for​ ​myself”​ ​Dedicate​ ​the​ ​time​ ​of​ ​your​ ​day​ ​when​ ​you​ ​have​ ​the​ ​MOST​ ​energy​ ​to​ ​you.​ ​Remember 
that​ ​it​ ​is​ ​by​ ​helping​ ​yourself,​ ​that​ ​you​ ​will​ ​be​ ​better​ ​equipped​ ​to​ ​help​ ​others. 
 
Love​ ​yourself​ ​enough​ ​to​ ​get​ ​yourself​ ​and​ ​your​ ​message​ ​in​ ​front​ ​of​ ​your​ ​audience.​ ​Love​ ​yourself 
enough​ ​to​ ​create​ ​products​ ​and​ ​services​ ​that​ ​you​ ​are​ ​in​ ​LOVE​ ​with,​ ​and​ ​are​ ​proud​ ​of​ ​yourself​ ​that 
you​ ​created.​ ​Create​ ​the​ ​vision​ ​and​ ​world​ ​that​ ​you​ ​wish​ ​existed.​ ​Hold​ ​it​ ​in​ ​your​ ​mind.​ ​And​ ​before 
you​ ​know​ ​it,​ ​it​ ​will​ ​be​ ​real.​ ​ ​It​ ​happened​ ​to​ ​me. 
 
I​ ​grew​ ​up​ ​in​ ​a​ ​single​ ​parent​ ​household.​ ​I​ ​was​ ​never​ ​taught​ ​‘how​ ​to​ ​make​ ​money’​ ​I​ ​was​ ​never​ ​taught 
that​ ​I​ ​didn’t​ ​have​ ​to​ ​follow​ ​the​ ​crowd.​ ​I​ ​never​ ​had​ ​anyone​ ​tell​ ​me​ ​“You​ ​would​ ​be​ ​really​ ​good​ ​at 
starting​ ​a​ ​business”  
 
I​ ​had​ ​to​ ​fall​ ​in​ ​love​ ​with​ ​myself.​ ​I​ ​had​ ​to​ ​ask​ ​myself​ ​“What​ ​do​ ​I​ ​really​ ​want​ ​out​ ​of​ ​life?”​ ​and​ ​then​ ​I 
had​ ​to​ ​make​ ​the​ ​decision​ ​to​ ​go​ ​out​ ​there​ ​and​ ​get​ ​it. 
 
Now​ ​it’s​ ​my​ ​mission​ ​to​ ​help​ ​women​ ​get​ ​out​ ​of​ ​their​ ​own​ ​way​ ​to​ ​align​ ​to​ ​their​ ​highest​ ​potential,​ ​fall 
in​ ​love​ ​with​ ​themselves​ ​and​ ​create​ ​a​ ​life​ ​and​ ​business​ ​that​ ​helps​ ​them​ ​live​ ​their​ ​best​ ​life,​ ​and 
impact​ ​the​ ​people​ ​around​ ​them​ ​in​ ​a​ ​positive​ ​way. 
 
Belief​ ​+​ ​Confidence​ ​(Like​ ​Kanyé) 
 
No​ ​matter​ ​which​ ​platform​ ​you​ ​are​ ​on​ ​a​ ​small​ ​portion​ ​of​ ​what​ ​you​ ​communicate​ ​is​ ​in​ ​what​ ​you​ ​say 
and​ ​over​ ​80%​ ​is​ ​in​ ​your​ ​confidence,​ ​your​ ​energy,​ ​your​ ​tone. 
 
If​ ​you​ ​want​ ​anyone​ ​else​ ​to​ ​be​ ​excited​ ​about​ ​your​ ​products,​ ​services​ ​and​ ​what​ ​you​ ​have​ ​to​ ​offer​ ​you 
have​ ​to​ ​be​ ​excited​ ​as​ ​well! 
 
You​ ​can't​ ​expect​ ​anyone​ ​to​ ​be​ ​a​ ​bigger​ ​brand​ ​ambassador​ ​for​ ​you​ ​than​ ​you. 
 
I​ ​want​ ​you​ ​to​ ​think​ ​about​ ​how​ ​incredible​ ​you​ ​are,​ ​how​ ​what​ ​you​ ​have​ ​to​ ​offer​ ​is​ ​better​ ​than​ ​what 
anybody​ ​else​ ​has​ ​to​ ​offer,​ ​and​ ​how​ ​your​ ​products​ ​and​ ​services​ ​are​ ​going​ ​to​ ​blow​ ​your​ ​customers 
and​ ​clients​ ​away. 
 
When​ ​you​ ​have​ ​that​ ​kind​ ​of​ ​incredible​ ​confidence​ ​about​ ​what​ ​you​ ​have​ ​to​ ​offer​ ​you​ ​cannot​ ​help​ ​but 
shout​ ​it​ ​from​ ​the​ ​rooftops.​ ​You​ ​want​ ​everyone​ ​around​ ​you​ ​to​ ​know​ ​how​ ​much​ ​it's​ ​going​ ​to​ ​help 
them.​ ​And​ ​when​ ​you​ ​have​ ​this​ ​much​ ​confidence​ ​people​ ​are​ ​going​ ​to​ ​see​ ​that​ ​you​ ​are​ ​serious​ ​about 
what​ ​you​ ​have​ ​to​ ​offer,​ ​then​ ​you​ ​stand​ ​behind​ ​it​ ​100%,​ ​And​ ​that​ ​is​ ​going​ ​to​ ​help​ ​people​ ​feel 
re-assured​ ​that​ ​when​ ​they​ ​invest​ ​in​ ​your​ ​products​ ​and​ ​services​ ​they​ ​are​ ​making​ ​the​ ​right​ ​decision. 
 
Write​ ​down​ ​how​ ​you​ ​can​ ​become​ ​your​ ​biggest​ ​brand​ ​ambassador: 
___________________________________________________________________________
___________________________________________________________________________ 
 
You​ ​need​ ​to​ ​look​ ​at​ ​your​ ​products​ ​and​ ​services​ ​like​ ​they​ ​are​ ​the​ ​best​ ​in​ ​the​ ​business​ ​and​ ​the​ ​best 
the​ ​world​ ​has​ ​to​ ​offer.​ ​I​ ​expect​ ​that​ ​when​ ​you​ ​create​ ​your​ ​products​ ​and​ ​services​ ​you​ ​create​ ​them 
with​ ​such​ ​a​ ​level​ ​of​ ​intensity,​ ​and​ ​such​ ​a​ ​high​ ​standard​ ​that​ ​you​ ​truly​ ​believe​ ​at​ ​the​ ​very​ ​core​ ​of 
your​ ​soul​ ​that​ ​this​ ​is​ ​the​ ​best​ ​product​ ​that​ ​the​ ​world​ ​has​ ​to​ ​offer. 
 
When​ ​you​ ​truly​ ​believe​ ​in​ ​your​ ​product​ ​in​ ​that​ ​way​ ​you​ ​will​ ​be​ ​shouting​ ​about​ ​it​ ​from​ ​the​ ​rooftops. 
You​ ​will​ ​be​ ​talking​ ​about​ ​it​ ​all​ ​day​ ​and​ ​all​ ​night​ ​and​ ​if​ ​you​ ​are​ ​very​ ​excited​ ​about​ ​what​ ​you​ ​have​ ​to 
offer​ ​and​ ​how​ ​it​ ​will​ ​help​ ​people​ ​and​ ​how​ ​it​ ​will​ ​transform​ ​their​ ​lives,​ ​then​ ​your​ ​perfect​ ​potential 
clients​ ​and​ ​customers​ ​will​ ​feel​ ​the​ ​exact​ ​same​ ​way. 
 
This​ ​is​ ​essential​ ​if​ ​you​ ​want​ ​to​ ​sell​ ​your​ ​products.​ ​If​ ​you​ ​cannot​ ​speak​ ​about​ ​what​ ​you​ ​have​ ​to​ ​sell 
highly,​ ​than​ ​you​ ​cannot​ ​expect​ ​anybody​ ​else​ ​to​ ​either. 
 
Treat​ ​your​ ​products​ ​(and​ ​talk​ ​about​ ​them)​ ​like​ ​gold​ ​and​ ​other​ ​people​ ​will​ ​treat​ ​your​ ​products​ ​as 
well. 
 
 
I​ ​want​ ​you​ ​to​ ​write​ ​down​ ​10​ ​reasons​ ​why​ ​you​​ ​are​ ​absolutely​ ​incredible,​ ​and​ ​amazing,​ ​and​ ​valuable! 
You​ ​are: 
___________________________________________________________________________ 
 
___________________________________________________________________________ 
 
___________________________________________________________________________ 
 
___________________________________________________________________________ 
 
___________________________________________________________________________ 
 
 
I​ ​want​ ​you​ ​to​ ​write​ ​down​ ​20​ ​reasons​ ​why​ ​you​​ ​are​ ​absolutely​ ​incredible​ ​and​ ​you​​ ​offer​ ​a​ ​service​ ​that 
nobody​ ​else​ ​can​ ​offer: 
 
___________________________________________________________________________ 
 
___________________________________________________________________________ 
 
___________________________________________________________________________ 
 
___________________________________________________________________________ 
 
___________________________________________________________________________ 
 
I​ ​want​ ​you​ ​to​ ​write​ ​down​ ​10​ ​reasons​ ​why​ ​your​ ​products​ ​and​ ​services​ ​are​ ​available​ ​are​ ​amazing​ ​and 
how​ ​they​ ​can​ ​help​ ​your​ ​perfect​ ​client​ ​and​ ​customer​ ​in​ ​a​ ​way​ ​that​ ​nothing​ ​else​ ​can: 
 
 
___________________________________________________________________________ 
 
___________________________________________________________________________ 
 
___________________________________________________________________________ 
 
___________________________________________________________________________ 
 
___________________________________________________________________________ 
 
 
 

See​ ​Yourself​ ​As​ ​The​ ​Leader​ ​You​ ​Already​ ​Are 

 
If​ ​you’ve​ ​tried​ ​to​ ​sell​ ​before,​ ​but​ ​for​ ​some​ ​reason​ ​you​ ​heard​ ​crickets​ ​when​ ​it​ ​came​ ​time​ ​to​ ​promote, 
it​ ​was​ ​likely​ ​because​ ​you​ ​had​ ​not​ ​yet​ ​established​ ​yourself​ ​as​ ​an​ ​‘EXPERT’​ ​in​ ​people’s​ ​minds. 
 
The​ ​key​ ​to​ ​becoming​ ​an​ ​expert​ ​is​ ​not​ ​simply​ ​showing​ ​up​ ​and​ ​saying​ ​“Hey,​ ​I’m​ ​an​ ​expert!”​ ​But 
actually​ ​proving​ ​it​ ​by​ ​being​ ​the​ ​BEST​ ​at​ ​what​ ​you​ ​do.​ ​Constantly​ ​be​ ​learning​ ​more​ ​about​ ​your​ ​field 
AND​ ​being​ ​an​ ​example​ ​of​ ​it​ ​by​ ​educating​ ​and​ ​teaching.​ ​I​ ​can​ ​almost​ ​guarantee​ ​that​ ​if​ ​you​ ​show​ ​up 
every​ ​day,​ ​speaking​ ​to​ ​your​ ​target​ ​client,​ ​and​ ​educating​ ​them​ ​on​ ​what​ ​they​ ​would​ ​like​ ​to​ ​know​ ​to 
achieve​ ​their​ ​goals,​ ​that​ ​they​ ​will​ ​see​ ​you​ ​as​ ​the​ ​BEST​ ​in​ ​your​ ​industry,​ ​and​ ​want​ ​to​ ​work​ ​with​ ​you 
because​ ​of​ ​that. 
 
Embody​ ​it.​ ​Live​ ​it.​ ​Breath​ ​it. 
 
Even​ ​when​ ​I’m​ ​not​ ​working​ ​with​ ​a​ ​client​ ​1:1,​ ​I​ ​am​ ​embodying​ ​the​ ​person​ ​I​ ​wish​ ​to​ ​be,​ ​and​ ​I 
constantly​ ​find​ ​myself​ ​in​ ​a​ ​leadership​ ​and​ ​coaching​ ​position,​ ​even​ ​when​ ​I​ ​don’t​ ​intend​ ​to.​ ​I​ ​live​ ​and 
breathe​ ​helping​ ​people. 
 
How​ ​do​ ​you​ ​live​ ​and​ ​breathe​ ​what​ ​you​ ​do? 
 
You​ ​know​ ​“before”​ ​and​ ​“after”​ ​pictures?​ ​When​ ​someone​ ​purchases​ ​a​ ​weight-loss​ ​product,​ ​they’re 
usually​ ​in​ ​the​ ​“before”​ ​state​ ​or​ ​feeling​ ​and​ ​they’re​ ​purchasing​ ​the​ ​“after”​ ​state​ ​or​ ​feeling. 
 
There​ ​needs​ ​to​ ​be​ ​some​ ​indication​ ​that​ ​if​ ​they’re​ ​going​ ​to​ ​spend​ ​their​ ​money​ ​on​ ​your​ ​product,​ ​then 
they​ ​will​ ​get​ ​the​ ​tools​ ​they​ ​need​ ​to​ ​be​ ​transported​ ​to​ ​the​ ​‘after”​ ​state. 
 
Don’t​ ​think​ ​of​ ​your​ ​product​ ​as​ ​a​ ​list​ ​of​ ​features​ ​and​ ​tools,​ ​think​ ​of​ ​your​ ​product​ ​as​ ​the​ ​highway​ ​to 
“after”. 
 
And​ ​you​ ​have​ ​to​ ​embody​ ​it​ ​if​ ​you​ ​want​ ​your​ ​ideal​ ​customers​ ​to​ ​see​ ​you​ ​as​ ​the​ ​leader​ ​or​ ​expert​ ​in 
your​ ​field. 
 
Meaning,​ ​if​ ​you​ ​are​ ​a​ ​positivity​ ​coach,​ ​you’ll​ ​likely​ ​want​ ​to​ ​show​ ​up​ ​looking​ ​happy,​ ​excited​ ​and 
hopeful​ ​for​ ​the​ ​future!​ ​If​ ​someone​ ​who​ ​seems​ ​depressed​ ​or​ ​unhappy​ ​tries​ ​to​ ​sell​ ​their​ ​positivity 
coaching,​ ​it’s​ ​likely​ ​not​ ​going​ ​to​ ​work​ ​out​ ​for​ ​them! 
 
If​ ​you’re​ ​teaching​ ​something​ ​to​ ​someone,​ ​you​ ​need​ ​to​ ​BE​ ​the​ ​‘after’​ ​ ​Step​ ​into​ ​this​ ​person.​ ​You​ ​no 
longer​ ​see​ ​yourself​ ​as​ ​just​ ​a​ ​‘student’​ ​but​ ​also​ ​as​ ​a​ ​teacher. 
 
Think​ ​about​ ​the​ ​transformation​ ​you​ ​want​ ​to​ ​help​ ​people​ ​have.​ ​This​ ​is​ ​going​ ​to​ ​align​ ​to​ ​your​ ​mission 
and​ ​purpose​ ​of​ ​what​ ​you​ ​want​ ​to​ ​create.  
 
Is​ ​it: 
 
● Helping​ ​them​ ​have​ ​the​ ​wedding​ ​of​ ​the​ ​century? 
● Helping​ ​them​ ​attract​ ​deeply​ ​loving​ ​relationships? 
● Helping​ ​them​ ​be​ ​the​ ​most​ ​successful,​ ​and​ ​purposeful​ ​version​ ​of​ ​themselves? 
 
What​ ​is​ ​your​ ​client’s​ ​after?​ ​How​ ​can​ ​you​ ​embody​ ​that​ ​in​ ​your​ ​everyday? 
 
Don’t​ ​expect​ ​your​ ​clients​ ​to​ ​see​ ​it​ ​before​ ​you​ ​do.​ ​YOU​ ​make​ ​the​ ​rules.​ ​YOU​ ​set​ ​the​ ​standard. 
Recognize​ ​that​ ​it’s​ ​up​ ​to​ ​you​ ​to​ ​show​ ​up​ ​and​ ​be​ ​the​ ​leader​ ​for​ ​this​ ​group.​ ​Show​ ​up​ ​as​ ​your​ ​best​ ​self 
and​ ​get​ ​excited​ ​about​ ​the​ ​transformations​ ​you​ ​will​ ​help​ ​people​ ​have,​ ​not​ ​just​ ​from​ ​SELLING​ ​but 
from​ ​BEING​ ​the​ ​leader. 
 
By​ ​doing​ ​this,​ ​you​ ​will​ ​also​ ​HIGHLY​ ​increase​ ​your​ ​chances​ ​of​ ​seeing​ ​the​ ​results​ ​you​ ​wish​ ​to​ ​see​ ​in 
your​ ​own​ ​life​ ​as​ ​well.  
 
I​ ​had​ ​to​ ​become​ ​the​ ​successful​ ​leader​ ​of​ ​a​ ​brand​ ​like​ ​YES​ ​SUPPLY​ ​in​ ​my​ ​head​ ​long​ ​before​ ​it​ ​manifested 
itself​ ​into​ ​reality​ ​in​ ​real​ ​life. 
 
Whenever​ ​someone​ ​has​ ​not​ ​seen​ ​the​ ​clients​ ​or​ ​results,​ ​it​ ​is​ ​BECAUSE​ ​they​ ​have​ ​not​ ​yet​ ​stepped 
into​ ​their​ ​POWER​ ​YET.​ ​That​ ​is​ ​the​ ​only​ ​reason. 
 
Once​ ​you​ ​begin​ ​acting​ ​as​ ​the​ ​powerful​ ​woman​ ​you​ ​are,​ ​you​ ​will​ ​have​ ​no​ ​problem​ ​attracting​ ​money 
or​ ​clients.​ ​Everything​ ​you​ ​do​ ​and​ ​create​ ​will​ ​flow. 
 
You​ ​will​ ​enjoy​ ​the​ ​work​ ​you​ ​do,​ ​and​ ​it​ ​will​ ​be​ ​exciting​ ​and​ ​new.​ ​Pushing​ ​through​ ​your​ ​comfort​ ​zone 
will​ ​excite​ ​you.​ ​You​ ​want​ ​to​ ​push​ ​yourself​ ​to​ ​new​ ​levels. 
 
Focus​ ​on​ ​the​ ​incredible​ ​work​ ​and​ ​impact​ ​you​ ​want​ ​to​ ​make.​ ​What​ ​work​ ​do​ ​you​ ​want​ ​to​ ​put​ ​out​ ​into 
the​ ​world?​ ​Focus​ ​on​ ​making​ ​it​ ​exciting,​ ​and​ ​making​ ​something​ ​you’re​ ​proud​ ​of​ ​and​ ​you​ ​will 
embody​ ​the​ ​leader​ ​that​ ​makes​ ​incredible​ ​things​ ​happen. 
 
 
So​ ​you’ve​ ​decided​ ​that​ ​you’re​ ​now​ ​a​ ​LEADER​ ​on​ ​your​ ​purpose​ ​and​ ​passion.​ ​Now,​ ​let’s​ ​put​ ​it​ ​into 
action.  
 
Drop​ ​what​ ​you’re​ ​doing,​ ​pick​ ​up​ ​the​ ​phone,​ ​and​ ​call​ ​someone​ ​who​ ​you​ ​know​ ​who​ ​you​ ​can​ ​LEAD​ ​a 
little.​ ​Get​ ​your​ ​feet​ ​wet​ ​and​ ​prove​ ​what​ ​you​ ​can​ ​do. 
 
Do​ ​you​ ​want​ ​to​ ​be​ ​a​ ​mindset​ ​coach?​ ​Call​ ​a​ ​friend​ ​and​ ​when​ ​she​ ​picks​ ​up,​ ​offer​ ​to​ ​have​ ​a​ ​coaching​ ​session 
with​ ​her. 
 
Do​ ​you​ ​want​ ​to​ ​be​ ​a​ ​social​ ​media​ ​manager?​ ​Who​ ​can​ ​you​ ​give​ ​some​ ​advice​ ​to? 
 
Do​ ​you​ ​want​ ​to​ ​plan​ ​events?​ ​Call​ ​someone​ ​who​ ​you​ ​know​ ​is​ ​planning​ ​one​ ​and​ ​give​ ​them​ ​30​ ​minutes​ ​of 
consulting​ ​for​ ​free. 
 
The​ ​BEST​ ​way​ ​to​ ​become​ ​a​ ​leader​ ​is​ ​to​ ​START​ ​LEADING​ ​NOW.​ ​When​ ​you​ ​show​ ​up​ ​as​ ​a​ ​leader, 
people​ ​WILL​ ​take​ ​notice,​ ​and​ ​eventually​ ​ask​ ​them​ ​to​ ​lead​ ​them.​ ​You​ ​can​ ​use​ ​these​ ​conversations​ ​as 
your​ ​initial​ ​testimonials​ ​to​ ​help​ ​you​ ​increase​ ​your​ ​confidence,​ ​and​ ​get​ ​the​ ​ball​ ​rolling​ ​on​ ​attracting 
clients.​ ​End​ ​off​ ​these​ ​conversations​ ​by​ ​telling​ ​the​ ​person​ ​on​ ​the​ ​other​ ​end​ ​what​ ​business​ ​you​ ​are 
launching,​ ​and​ ​ask​ ​them​ ​to​ ​help​ ​you​ ​spread​ ​the​ ​word! 
 
YOU​ ​have​ ​to​ ​give​ ​yourself​ ​permission​ ​to​ ​get​ ​the​ ​ball​ ​rolling,​ ​that’s​ ​a​ ​leader’s​ ​job.​ ​THAT’S​ ​YOU! 
 
I​ ​became​ ​a​ ​leader​ ​today​ ​by​ ​doing:  
 
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And​ ​after​ ​I​ ​felt: 
 
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I​ ​can​ ​get​ ​better,​ ​and​ ​more​ ​confident​ ​by: 
 
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And​ ​I’m​ ​going​ ​to​ ​continue​ ​to​ ​lead​ ​and​ ​perfect​ ​my​ ​craft​ ​by​ ​doing​ ​this​ ​regularly: 
 
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“ACT​ ​AS​ ​IF.​ ​What​ ​you​ ​act​ ​as,​ ​what​ ​you​ ​think​ ​about,​ ​you​ ​create.” 
 
Compare​ ​yourself​ ​to​ ​Beyoncé 
Create​ ​your​ ​Sasha​ ​Fierce​ ​(If​ ​You​ ​Need​ ​To) 
 
Did​ ​you​ ​know​ ​that​ ​Beyonce​ ​has​ ​an​ ​alter​ ​ego​ ​called​ ​Sasha​ ​Fierce?​ ​In​ ​Real​ ​Life​ ​Beyonce​ ​is​ ​just​ ​good 
old-fashioned​ ​Beyonce.​ ​She’s​ ​kind,​ ​she’s​ ​a​ ​little​ ​meek,​ ​she​ ​puts​ ​everyone​ ​first. 
 
But​ ​when​ ​she​ ​gets​ ​on​ ​stage​ ​she​ ​becomes​ ​Sasha​ ​Fierce.​ ​This​ ​is​ ​her​ ​alter-ego.​ ​This​ ​is​ ​the​ ​version​ ​of 
her​ ​that​ ​is​ ​wild,​ ​a​ ​little​ ​crazy,​ ​out​ ​there,​ ​and​ ​loves​ ​being​ ​the​ ​center​ ​of​ ​attention. 
 
When​ ​Beyonce​ ​found​ ​it​ ​difficult​ ​to​ ​get​ ​on​ ​stage​ ​as​ ​herself​ ​and​ ​be​ ​the​ ​wild,​ ​fierce,​ ​outspoken​ ​boss 
that​ ​she​ ​knew​ ​she​ ​had​ ​deep​ ​inside,​ ​she​ ​created​ ​this​ ​alter-ego​ ​that​ ​can​ ​be​ ​everything​ ​but​ ​she​ ​needs 
to​ ​be​ ​and​ ​more​ ​to​ ​stand​ ​out​ ​and​ ​ ​get​ ​the​ ​results​ ​she​ ​desires. 
 
Did​ ​you​ ​know​ ​that​ ​I​ ​created​ ​my​ ​own​ ​Sasha​ ​Fierce​ ​when​ ​I​ ​first​ ​heard​ ​YES​ ​SUPPLY? 
 
My​ ​image​ ​of​ ​myself​ ​was​ ​that​ ​of​ ​your​ ​typical​ ​9-5​ ​girl.​ ​I​ ​found​ ​it​ ​very​ ​hard​ ​to​ ​put​ ​myself​ ​out​ ​there​ ​and 
to​ ​share​ ​what​ ​I​ ​needed​ ​to​ ​share​ ​in​ ​order​ ​to​ ​stand​ ​out​ ​as​ ​a​ ​leader​ ​of​ ​a​ ​platform​ ​like​ ​YES​ ​SUPPLY.​ ​So​ ​I 
created​ ​my​ ​own​ ​Sasha​ ​Fierce. 
 
She​ ​was​ ​the​ ​one​ ​who​ ​would​ ​get​ ​up​ ​Stand​ ​Up​ ​For​ ​What​ ​I​ ​believed​ ​in,​ ​had​ ​a​ ​feminist​ ​insights,​ ​believe 
in​ ​herself​ ​and​ ​what​ ​she​ ​had​ ​to​ ​say,​ ​was​ ​confident​ ​come​ ​and​ ​outspoken. 
 
Once​ ​I​ ​got​ ​comfortable​ ​with​ ​being​ ​that​ ​person,​ ​I​ ​realized​ ​that​ ​she​ ​lived​ ​inside​ ​me​ ​the​ ​whole​ ​time. 
Now​ ​it’s​ ​easy​ ​for​ ​me​ ​to​ ​say​ ​what​ ​I​ ​want​ ​(sometimes​ ​it’s​ ​hard​ ​to​ ​shut​ ​me​ ​up)​ ​lol 
 
I​ ​had​ ​to​ ​become​ ​that​ ​woman​ ​in​ ​order​ ​to​ ​put​ ​myself​ ​in​ ​a​ ​way​ ​that​ ​I​ ​could​ ​share​ ​what​ ​I​ ​really​ ​truly 
think​ ​that​ ​wanted​ ​to​ ​share. 
 
What​ ​I​ ​found​ ​out​ ​was​ ​that​ ​version​ ​of​ ​myself​ ​my​ ​Sasha​ ​Fierce​ ​was​ ​really​ ​me.​ ​That​ ​woman​ ​lived 
within​ ​me​ ​all​ ​along.​ ​And​ ​all​ ​I​ ​had​ ​to​ ​do​ ​was​ ​let​ ​go​ ​of​ ​the​ ​fear​ ​and​ ​let​ ​her​ ​come​ ​out​ ​for​ ​me​ ​to​ ​step 
into​ ​the​ ​leader​ ​that​ ​I​ ​wanted​ ​to​ ​be. 
 
I​ ​want​ ​you​ ​to​ ​write​ ​down​ ​five​ ​characteristics​ ​ ​That​ ​you​ ​would​ ​like​ ​to​ ​embody​ ​that​ ​you​ ​KNOW​ ​will 
help​ ​you​ ​become​ ​the​ ​leader​ ​of​ ​this​ ​incredible​ ​platform​ ​that​ ​you​ ​wish​ ​to​ ​create. 
 
Imagine​ ​this:​ ​You​ ​are​ ​business​ ​already​ ​was​ ​making​ ​a​ ​million​ ​dollars​ ​a​ ​year,​ ​you​ ​have​ ​500,000 
followers​ ​on​ ​Instagram,​ ​and​ ​hundreds​ ​of​ ​thousands​ ​of​ ​women​ ​looking​ ​up​ ​to​ ​you​ ​and​ ​following​ ​your 
every​ ​word. 
 
What​ ​characteristics​ ​do​ ​you​ ​think​ ​you​ ​would​ ​love​ ​to​ ​have.​ ​Would​ ​you​ ​be​ ​more​ ​confident?​ ​Would 
you​ ​be​ ​more​ ​bold​ ​confident​ ​would​ ​you​ ​say​ ​exactly​ ​what's​ ​on​ ​your​ ​mind?​ ​ ​Would​ ​you​ ​dress​ ​in​ ​a 
certain​ ​way?​ ​Would​ ​you​ ​show​ ​up​ ​in​ ​a​ ​certain​ ​way?​ ​Would​ ​you​ ​smile​ ​more?​ ​Would​ ​you​ ​be​ ​more 
generous? 
 
Write​ ​out​ ​your​ ​SASHA​ ​FIERCE​ ​here: 
 
 
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Never-be-invisible. 
 
People​ ​can’t​ ​purchase​ ​your​ ​product​ ​if​ ​they​ ​don’t​ ​know​ ​you​ ​exist.​ ​Show​ ​up,​ ​be​ ​visible​ ​and​ ​be 
someone​ ​worth​ ​talking​ ​about.​ ​You​ ​and​ ​your​ ​message​ ​will​ ​spread​ ​like​ ​wildfire. 
 
 

The​ ​Mantra​ ​of​ ​Create​ ​Over​ ​Consume​ ​(Use​ ​It) 

You​ ​have​ ​important​ ​work​ ​to​ ​do,​ ​go​ ​out​ ​there​ ​and​ ​do​ ​it 
 
 
The​ ​very​ ​fact​ ​you’re​ ​here​ ​signals​ ​to​ ​me​ ​that​ ​you​ ​were​ ​called​ ​to​ ​do​ ​VERY​ ​important​ ​work.​ ​It’s​ ​your 
DUTY​ ​to​ ​get​ ​it​ ​out​ ​there​ ​into​ ​the​ ​world.​ ​You​ ​have​ ​an​ ​important​ ​message​ ​to​ ​share,​ ​and​ ​someone 
needs​ ​to​ ​hear​ ​it​ ​from​ ​you,​ ​in​ ​the​ ​unique​ ​way​ ​that​ ​only​ ​YOU​ ​can​ ​share​ ​it. 
 
For​ ​every​ ​30​ ​minutes​ ​of​ ​content​ ​you​ ​consume,​ ​whether​ ​it’s​ ​here,​ ​or​ ​on​ ​another​ ​social​ ​media 
platform​ ​I​ ​want​ ​you​ ​to​ ​CREATE​ ​for​ ​an​ ​hour.​ ​You​ ​will​ ​only​ ​get​ ​the​ ​results​ ​when​ ​you​ ​DO.​ ​When​ ​you 
take​ ​the​ ​action.​ ​When​ ​you​ ​fearlessly​ ​put​ ​yourself​ ​out​ ​there. 
 
Make​ ​a​ ​commitment​ ​to​ ​yourself​ ​that​ ​you​ ​will​ ​take​ ​action.​ ​That​ ​you​ ​will​ ​not​ ​fear​ ​failure,​ ​as​ ​the​ ​little 
mistakes​ ​you​ ​make​ ​along​ ​the​ ​way​ ​will​ ​simply​ ​help​ ​you​ ​fast-forward​ ​your​ ​way​ ​to​ ​success.​ ​The​ ​only 
people​ ​who​ ​really​ ​fail​ ​are​ ​the​ ​ones​ ​who​ ​sit​ ​and​ ​wait​ ​around​ ​til​ ​the​ ​perfect​ ​moment. 
 
Pick​ ​a​ ​time​ ​that​ ​is​ ​right​ ​for​ ​you​ ​that​ ​is​ ​NO​ ​social​ ​media​ ​time.​ ​This​ ​is​ ​your​ ​time​ ​for​ ​YOU​ ​for​ ​creation. 
 
Write​ ​out​ ​your​ ​creation​ ​time.​ ​This​ ​is​ ​time​ ​for​ ​you​ ​to​ ​become​ ​the​ ​person​ ​you​ ​need​ ​to​ ​be: 
 
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Now​ ​go,​ ​and​ ​schedule​ ​this​ ​time​ ​in​ ​your​ ​Calendar​ ​and​ ​make​ ​sure​ ​you​ ​repeat​ ​it​ ​weekly​ ​so​ ​you​ ​always 
have​ ​dedicated​ ​time​ ​to​ ​create​ ​the​ ​things​ ​you’re​ ​meant​ ​to​ ​put​ ​into​ ​the​ ​world.  
 
YOUR​ ​PERFECT​ ​MOMENT​ ​IS​ ​NOW. 
 
Right​ ​now,​ ​start​ ​building​ ​relationships,​ ​sharing​ ​how​ ​you​ ​want​ ​to​ ​help​ ​people,​ ​and​ ​putting​ ​out​ ​what 
you​ ​have​ ​to​ ​offer.​ ​Practice​ ​getting​ ​comfortable​ ​being​ ​in​ ​front​ ​of​ ​people.​ ​At​ ​the​ ​end​ ​of​ ​the​ ​day,​ ​you’ll 
only​ ​make​ ​money​ ​if​ ​you​ ​or​ ​your​ ​products​ ​are​ ​in​ ​front​ ​of​ ​people.​ ​If​ ​people​ ​don’t​ ​know​ ​about​ ​your 
products,​ ​they​ ​cannot​ ​buy​ ​them!​ ​Don’t​ ​forget​ ​this.​ ​As​ ​you​ ​create​ ​your​ ​products​ ​(in​ ​a​ ​future​ ​section) 
you’ll​ ​make​ ​products​ ​that​ ​you’re​ ​so​ ​excited​ ​about,​ ​you​ ​want​ ​to​ ​talk​ ​about​ ​all​ ​day. 
 
I​ ​give​ ​you​ ​permission​ ​to​ ​go​ ​out​ ​there​ ​and​ ​do​ ​all​ ​the​ ​things​ ​you​ ​want​ ​to.​ ​Let’s​ ​show​ ​em​ ​what​ ​you’re​ ​made 
of. 
 

Banishing​ ​Your​ ​Limiting​ ​Beliefs 

Your​ ​beliefs​ ​are​ ​creating​ ​your​ ​tomorrow 
 
 
Come​ ​back​ ​to​ ​this​ ​exercise​ ​often.​ ​YOUR​ ​beliefs​ ​are​ ​the​ ​core​ ​reason​ ​why​ ​you​ ​do,​ ​or​ ​do​ ​not​ ​do, 
anything.​ ​Whatever​ ​beliefs​ ​you​ ​have​ ​deep​ ​down​ ​in​ ​your​ ​mind​ ​(even​ ​if​ ​you​ ​don’t​ ​currently​ ​realize 
you​ ​have​ ​them)​ ​is​ ​going​ ​to​ ​be​ ​behind​ ​every​ ​single​ ​action​ ​you​ ​make. 
 
If​ ​you​ ​want​ ​to​ ​create​ ​an​ ​incredible​ ​life,​ ​you​ ​have​ ​to​ ​have​ ​incredible​ ​beliefs.  
 
85%​ ​of​ ​people​ ​have​ ​negative​ ​programming,​ ​which​ ​sets​ ​them​ ​up​ ​for​ ​a​ ​mediocre​ ​life.​ ​If​ ​you​ ​want​ ​to 
have​ ​an​ ​astonishing​ ​life,​ ​you​ ​need​ ​to​ ​break​ ​free​ ​of​ ​the​ ​negative​ ​beliefs​ ​you​ ​have​ ​and​ ​replace​ ​them 
with​ ​new​ ​ones. 
 
A​ ​limiting​ ​belief​ ​is​ ​any​ ​belief​ ​that​ ​is​ ​not​ ​serving​ ​you.​ ​When​ ​I​ ​was​ ​starting​ ​YES​ ​SUPPLY​ ​I​ ​had​ ​many 
negative​ ​thoughts​ ​of​ ​doom,​ ​scarcity​ ​and​ ​fear​ ​enter​ ​into​ ​my​ ​mindset​ ​just​ ​as​ ​much​ ​as​ ​the​ ​next 
person,​ ​but​ ​the​ ​difference​ ​was,​ ​when​ ​they​ ​came​ ​into​ ​my​ ​headspace,​ ​I​ ​would​ ​quickly​ ​ask​ ​“Is​ ​this 
thought​ ​serving​ ​me?”​ ​If​ ​it​ ​was​ ​not,​ ​I​ ​would​ ​swiftly​ ​swat​ ​it​ ​away​ ​like​ ​a​ ​fly​ ​and​ ​replace​ ​it​ ​with​ ​a 
positive​ ​thought. 
 
It​ ​was​ ​my​ ​positive​ ​thinking​ ​that​ ​led​ ​to​ ​me​ ​bringing​ ​in​ ​an​ ​influx​ ​of​ ​clients,​ ​quitting​ ​my​ ​job,​ ​and 
making​ ​over​ ​5-figures​ ​within​ ​my​ ​first​ ​2​ ​months​ ​of​ ​quitting. 
 
Write​ ​a​ ​list​ ​of​ ​your​ ​beliefs​ ​that​ ​might​ ​be​ ​holding​ ​you​ ​back​ ​below​ ​in​ ​the​ ​left​ ​column.​ ​Common 
beliefs​ ​are: 
 
● Who​ ​am​ ​I​ ​to​ ​inspire​ ​anybody? 
● There​ ​is​ ​too​ ​much​ ​competition. 
● I​ ​don’t​ ​know​ ​how​ ​to​ ​do​ ​it,​ ​so​ ​I​ ​can’t​ ​start. 
 
 
What​ ​I​ ​want​ ​you​ ​to​ ​do​ ​now​ ​is​ ​realize​ ​that​ ​this​ ​is​ ​a​ ​NEGATIVE​ ​assumption.​ ​It​ ​is​ ​not​ ​fact.​ ​In​ ​any 
situation,​ ​you​ ​have​ ​the​ ​option​ ​to​ ​decide​ ​on​ ​the​ ​worst​ ​case​ ​scenario,​ ​or​ ​the​ ​best​ ​case​ ​scenario.​ ​It’s 
not​ ​your​ ​fault,​ ​but​ ​because​ ​of​ ​programming​ ​that​ ​you​ ​might​ ​have​ ​picked​ ​up​ ​from​ ​those​ ​around​ ​you, 
you​ ​may​ ​have​ ​negative​ ​patterns. 
 
I​ ​want​ ​you​ ​to​ ​realize​ ​that​ ​ANYTHING​ ​and​ ​EVERYTHING​ ​you​ ​see​ ​in​ ​your​ ​life​ ​right​ ​now,​ ​is​ ​because 
you​ ​manifested​ ​it​ ​with​ ​your​ ​past​ ​beliefs.​ ​If​ ​you​ ​want​ ​your​ ​future​ ​to​ ​change,​ ​you​ ​have​ ​the​ ​choice 
right​ ​now​ ​to​ ​decide​ ​to​ ​have​ ​positive​ ​thoughts.​ ​Thoughts​ ​that​ ​are​ ​full​ ​of​ ​your​ ​positive​ ​expectations. 
 
Whatever​ ​you​ ​expect​ ​to​ ​happen​ ​in​ ​your​ ​life​ ​will​ ​happen.​ ​I​ ​want​ ​you​ ​to​ ​expect​ ​ONLY​ ​the​ ​best.​ ​Expect 
that​ ​EVERYONE​ ​loves​ ​you.​ ​EXPECT​ ​that​ ​you​ ​will​ ​create​ ​incredible​ ​products​ ​that​ ​people​ ​love. 
EXPECT​ ​that​ ​you​ ​will​ ​make​ ​a​ ​huge​ ​positive​ ​impact​ ​and​ ​change​ ​the​ ​world.​ ​EXPECT​ ​that​ ​you​ ​will 
soon​ ​see​ ​your​ ​bank​ ​account​ ​full​ ​of​ ​the​ ​money​ ​and​ ​income​ ​you​ ​desire. 
 
Do​ ​the​ ​exercise​ ​for​ ​yourself​ ​ ​here: 
 

Limiting​ ​Belief  Opposite​ ​Positive​ ​Affirming​ ​Belief 

   

   

   

   

   

   
 
 
 
 

Understanding​ ​The​ ​Person​ ​You​ ​Will​ ​Attract 

 
 
You​ ​will​ ​attract​ ​the​ ​clients​ ​who​ ​are​ ​the​ ​vibrational​ ​match​ ​to​ ​you.​ ​You​ ​need​ ​to​ ​STEP​ ​up​ ​if​ ​you​ ​expect 
to​ ​attract​ ​the​ ​right​ ​customers.​ ​You​ ​want​ ​to​ ​attract​ ​the​ ​clients​ ​and​ ​customers​ ​who​ ​are​ ​ready​ ​to 
make​ ​a​ ​big​ ​impact​ ​in​ ​their​ ​own​ ​life,​ ​and​ ​change​ ​the​ ​lives​ ​of​ ​others​ ​through​ ​their​ ​work. 
 
Right​ ​down​ ​10​ ​characteristics​ ​of​ ​the​ ​woman​ ​who​ ​owns​ ​the​ ​company​ ​that​ ​you​ ​wish​ ​to​ ​own​ ​at​ ​its 
most​ ​successful​ ​period: 
 
• 
• 
• 
• 
• 
• 
• 
•  
• 
• 
 
 
I​ ​want​ ​you​ ​to​ ​tear​ ​this​ ​out​ ​of​ ​your​ ​workbook​ ​or​ ​write​ ​it​ ​down​ ​somewhere​ ​where​ ​you​ ​can​ ​look​ ​at​ ​it 
every​ ​day.​ ​Write​ ​the​ ​traits​ ​of​ ​the​ ​person​ ​you​ ​want​ ​to​ ​be​ ​to​ ​achieve​ ​the​ ​goals​ ​you​ ​want​ ​to​ ​achieve, 
and​ ​then​ ​focus​ ​on​ ​them.​ ​These​ ​will​ ​be​ ​in​ ​your​ ​daily​ ​affirmations. 
 
You're​ ​going​ ​to​ ​be​ ​adding​ ​this​ ​to​ ​your​ ​daily​ ​affirmations​ ​and​ ​reminding​ ​yourself​ ​that​ ​you​ ​are 
already​ ​this​ ​woman.​ ​You​ ​are​ ​confident.​ ​You​ ​are​ ​stylish.​ ​You​ ​are​ ​smart.​ ​You​ ​are​ ​everything​ ​that​ ​you 
wish​ ​to​ ​be​ ​your​ ​own​ ​the​ ​successful​ ​company.​ ​Step​ ​into​ ​being​ ​her​ ​first​ ​and​ ​you​ ​will​ ​soon​ ​see​ ​that 
everything​ ​else​ ​that​ ​you​ ​wish​ ​to​ ​create​ ​closely​ ​follows. 
 
 

​ ​Grow​ ​Your​ ​Authority:​ ​Expert​ ​Status 

 
“It​ ​will​ ​not​ ​happen​ ​from​ ​force,​ ​it​ ​will​ ​happen​ ​because​ ​of​ ​faith”  
 
Now​ ​I​ ​know​ ​what​ ​you're​ ​thinking:​ ​who​ ​am​ ​I​ ​to​ ​stand​ ​out​ ​and​ ​inspire​ ​people​ ​or​ ​help​ ​people? 
 
I​ ​want​ ​you​ ​to​ ​stop​ ​that​ ​type​ ​of​ ​thinking.​ ​Why?​ ​Because​ ​the​ ​reason​ ​that​ ​you​ ​desire​ ​to​ ​do​ ​the​ ​thing 
that​ ​you​ ​want​ ​to​ ​do​ ​is​ ​proof​ ​that​ ​you​ ​are​ ​meant​ ​to​ ​do​ ​it. 
 
People​ ​do​ ​not​ ​desire​ ​things​ ​that​ ​they​ ​are​ ​not​ ​meant​ ​to​ ​do.​ ​There​ ​is​ ​a​ ​reason​ ​why​ ​I​ ​do​ ​not​ ​desire​ ​to 
be​ ​a​ ​ballerina,​ ​or​ ​a​ ​chef. 
 
I​ ​desire​ ​to​ ​inspire​ ​people​ ​to​ ​come​ ​out​ ​of​ ​their​ ​own​ ​shadows,​ ​and​ ​shine​ ​their​ ​light​ ​so​ ​they​ ​can​ ​live 
their​ ​life​ ​to​ ​their​ ​highest​ ​potential.​ ​That​ ​is​ ​what​ ​I​ ​desire​ ​to​ ​do​ ​and​ ​therefore​ ​that​ ​is​ ​what​ ​I'm​ ​on​ ​the 
path​ ​to​ ​create​ ​every​ ​day. 
 
I​ ​want​ ​you​ ​to​ ​know​ ​that​ ​even​ ​before​ ​I​ ​knew​ ​how​ ​to​ ​start​ ​an​ ​online​ ​business,​ ​knew​ ​how​ ​to​ ​start​ ​a 
blog,​ ​knew​ ​how​ ​to​ ​inspire​ ​others​ ​professionally,​ ​I​ ​had​ ​this​ ​desire. 
 
I​ ​want​ ​you​ ​to​ ​reflect​ ​on​ ​yourself​ ​and​ ​I​ ​want​ ​you​ ​to​ ​realize​ ​that​ ​even​ ​though​ ​you​ ​do​ ​not​ ​know​ ​how​ ​to 
do​ ​it​ ​right​ ​now​ ​does​ ​not​ ​mean​ ​that​ ​you​ ​will​ ​never​ ​be​ ​able​ ​to​ ​do​ ​it.​ ​The​ ​fact​ ​that​ ​you​ ​do​ ​want​ ​to​ ​do​ ​it 
means​ ​that​ ​you​ ​have​ ​the​ ​capacity​ ​to​ ​have​ ​the​ ​motivation​ ​to​ ​learn​ ​how​ ​to​ ​do​ ​it​ ​and​ ​therefore​ ​you 
will​ ​succeed. 
 
What​ ​you​ ​need​ ​to​ ​do​ ​is​ ​you​ ​need​ ​to​ ​listen​ ​to​ ​that​ ​calling​ ​inside​ ​you,​ ​that​ ​voice​ ​that​ ​feeling​ ​that​ ​Vibe 
that's​ ​keeping​ ​you​ ​up​ ​at​ ​night.​ ​That​ ​is​ ​expressing​ ​to​ ​you​ ​what​ ​it​ ​wants​ ​you​ ​to​ ​do.​ ​Your​ ​job​ ​is​ ​to 
follow​ ​it​ ​as​ ​best​ ​as​ ​you​ ​can​ ​to​ ​jump​ ​through​ ​hoops​ ​to​ ​take​ ​risks​ ​to​ ​follow​ ​what​ ​feels​ ​fun​ ​and​ ​good 
and​ ​forget​ ​about​ ​the​ ​fear​ ​and​ ​everything​ ​that​ ​you're​ ​meant​ ​for​ ​is​ ​meant​ ​for​ ​you. 
 
● A​ ​big​ ​part​ ​of​ ​succeeding​ ​with​ ​your​ ​business​ ​and​ ​showing​ ​up​ ​as​ ​an​ ​expert​ ​in​ ​your​ ​Niche 
means​ ​that​ ​you​ ​will​ ​need​ ​to​ ​have​ ​a​ ​bit​ ​of​ ​a​ ​Public​ ​Image​ ​where​ ​you're​ ​sharing​ ​your​ ​advice 
and​ ​tips. 
 
Trust​ ​that​ ​the​ ​knowledge​ ​that​ ​you​ ​need​ ​is​ ​going​ ​to​ ​come​ ​from​ ​deep​ ​down​ ​inside​ ​of​ ​you.​ ​Trust​ ​that 
the​ ​reason​ ​that​ ​you​ ​wanted​ ​to​ ​this​ ​is​ ​because​ ​there​ ​is​ ​a​ ​creative​ ​energy​ ​that​ ​wishes​ ​to​ ​channel​ ​itself 
through​ ​you. 
 
All​ ​you​ ​have​ ​to​ ​do​ ​is​ ​stop​ ​resisting​ ​and​ ​allow​ ​it​ ​to​ ​flow​ ​out​ ​through​ ​you.​ ​Follow​ ​that​ ​calling​ ​inside 
you​ ​that​ ​reminds​ ​you​ ​that​ ​as​ ​many​ ​people​ ​as​ ​possible​ ​need​ ​to​ ​hear​ ​this​ ​message.​ ​And​ ​do​ ​everything 
that​ ​you​ ​can​ ​to​ ​allow​ ​that​ ​channel​ ​of​ ​insight​ ​and​ ​knowledge​ ​and​ ​expertise​ ​and​ ​wisdom​ ​to​ ​flow 
through​ ​you​ ​freely.​ ​Remind​ ​yourself​ ​that​ ​you​ ​are​ ​a​ ​channel​ ​to​ ​it​ ​and​ ​remind​ ​yourself​ ​to​ ​get​ ​this 
incredible​ ​message​ ​of​ ​Love,​ ​light,​ ​and​ ​reassurance​ ​out​ ​to​ ​as​ ​many​ ​people​ ​as​ ​possible​ ​and​ ​your 
products​ ​and​ ​your​ ​services​ ​and​ ​anything​ ​that​ ​you​ ​wish​ ​to​ ​add​ ​to​ ​other​ ​people's​ ​lives​ ​of​ ​value​ ​(and 
sell)​ ​will​ ​be​ ​incredibly​ ​well​ ​received. 
 
 
 

Take​ ​Responsibility​ ​For​ ​Your​ ​Life 

 
 
You​ ​need​ ​to​ ​take​ ​responsibility.​ ​This​ ​is​ ​YOUR​ ​life.​ ​And​ ​your​ ​life​ ​is​ ​entirely​ ​in​ ​your​ ​control. 
 
Whatever​ ​you​ ​focus​ ​on​ ​you​ ​create.​ ​I​ ​want​ ​you​ ​to​ ​understand​ ​that​ ​mindset​ ​is​ ​core​ ​to​ ​your​ ​success. 
 
Do​ ​not​ ​take​ ​this​ ​lightly.​ ​Your​ ​mind​ ​is​ ​a​ ​powerful​ ​tool.​ ​You​ ​create​ ​your​ ​reality​ ​with​ ​your​ ​mind.​ ​I 
cannot​ ​stress​ ​this​ ​enough.​ ​Whatever​ ​you​ ​choose​ ​to​ ​direct​ ​your​ ​thoughts​ ​to​ ​what​ ​is​ ​what​ ​you​ ​are 
going​ ​to​ ​create. 
 
When​ ​I​ ​first​ ​discovered​ ​this​ ​I​ ​ensured​ ​that​ ​I​ ​did​ ​not​ ​allow​ ​any​ ​thoughts​ ​that​ ​were​ ​against​ ​what​ ​I 
wanted​ ​to​ ​create​ ​into​ ​my​ ​mind. 
 
I​ ​never​ ​thought​ ​would​ ​comment​ ​I​ ​might​ ​I​ ​would​ ​ask​ ​myself​ ​is​ ​this​ ​thought​ ​serving​ ​me?​ ​If​ ​the 
answer​ ​was​ ​no​ ​I​ ​would​ ​SWAT​ ​the​ ​thought​ ​away​ ​ ​like​ ​a​ ​fly​ ​and​ ​replace​ ​that​ ​space​ ​in​ ​my​ ​mind​ ​with​ ​a 
thought​ ​that​ ​served​ ​me.​ ​I​ ​thought​ ​like​ ​“​ ​I​ ​have​ ​everything​ ​I​ ​need​ ​to​ ​be​ ​successful”​ ​“​ ​I​ ​am​ ​a​ ​kind 
person​ ​making​ ​a​ ​positive​ ​impact​ ​on​ ​ ​the​ ​world​ ​and​ ​people​ ​will​ ​accept​ ​me”​ ​“​ ​I​ ​have​ ​overcome 
unique​ ​experiences​ ​and​ ​therefore​ ​what​ ​I​ ​have​ ​to​ ​say​ ​is​ ​valuable​ ​to​ ​the​ ​people​ ​who​ ​were​ ​listening” 
 
Just​ ​like​ ​you​ ​are​ ​responsible​ ​and​ ​have​ ​complete​ ​ownership​ ​over​ ​your​ ​thoughts​ ​and​ ​your​ ​emotions​ ​I 
want​ ​you​ ​to​ ​realize​ ​that​ ​you​ ​are​ ​responsible​ ​for​ ​the​ ​life​ ​that​ ​you​ ​create. 
 
Stop​ ​allowing​ ​anything​ ​outside​ ​of​ ​yourself​ ​to​ ​have​ ​control.​ ​Stop​ ​assuming​ ​that​ ​anything​ ​is​ ​outside 
of​ ​your​ ​reach.​ ​Everything​ ​is​ ​within​ ​your​ ​reach​ ​and​ ​the​ ​outcome​ ​and​ ​circumstances​ ​can​ ​always​ ​be 
changed.. 
 
I​ ​understand​ ​that​ ​anything​ ​that​ ​is​ ​happening​ ​in​ ​your​ ​life​ ​you​ ​create.​ ​Take​ ​ ​responsibility​ ​for​ ​your 
life.​ ​Do​ ​not​ ​blame​ ​anything​ ​other​ ​than​ ​your​ ​own​ ​amount​ ​of​ ​work​ ​that​ ​you're​ ​putting​ ​in​ ​for​ ​your 
results.​ ​Recognize​ ​that​ ​if​ ​something​ ​is​ ​not​ ​working​ ​it​ ​is​ ​not​ ​because​ ​you​ ​are​ ​not​ ​good​ ​enough,​ ​that 
you​ ​are​ ​not​ ​enough,​ ​or​ ​that​ ​you​ ​cannot​ ​do​ ​it. 
 
You​ ​can​ ​absolutely,​ ​one​ ​hundred​ ​percent​ ​do​ ​this.​ ​If​ ​something​ ​is​ ​not​ ​working​ ​it​ ​is​ ​not​ ​assigned​ ​to 
give​ ​up,​ ​it​ ​is​ ​a​ ​sign​ ​that​ ​you​ ​need​ ​to​ ​assess​ ​what​ ​you​ ​are​ ​currently​ ​doing​ ​tweak,​ ​pivot,​ ​experiment, 
and​ ​try​ ​new​ ​things​ ​until​ ​you​ ​get​ ​it​ ​right. 
 
There​ ​is​ ​no​ ​limit​ ​to​ ​how​ ​many​ ​times​ ​you​ ​can​ ​try​ ​something​ ​and​ ​I​ ​encourage​ ​you​ ​to​ ​continue​ ​trying 
until​ ​you​ ​get​ ​it​ ​right​ ​you​ ​can​ ​you​ ​continue​ ​trying​ ​you​ ​will​ ​eventually​ ​get​ ​there. 
 
As​ ​Thomas​ ​Edison​ ​said​ ​“​ ​I​ ​did​ ​not​ ​fail,​ ​I​ ​just​ ​found​ ​10000​ ​ways​ ​that​ ​did​ ​not​ ​work”  
 
When​ ​you​ ​are​ ​striving​ ​for​ ​the​ ​results,​ ​you​ ​have​ ​to​ ​keep​ ​asking​ ​yourself​ ​what​ ​can​ ​I​ ​do​ ​better?​ ​How 
can​ ​I​ ​connect​ ​more? 
 
You​ ​cannot​ ​blame​ ​anyone​ ​else​ ​for​ ​your​ ​results.​ ​Blaming​ ​does​ ​not​ ​move​ ​you​ ​forward.​ ​ONLY​ ​focus 
on​ ​what​ ​you​ ​want.​ ​If​ ​it​ ​is​ ​something​ ​you​ ​do​ ​not​ ​want,​ ​let​ ​it​ ​leave​ ​your​ ​mind​ ​now.​ ​You​ ​will​ ​see 
whatever​ ​you​ ​focus​ ​on​ ​come​ ​into​ ​your​ ​life,​ ​so​ ​ONLY​ ​focus​ ​on​ ​the​ ​best. 
 
The​ ​laws​ ​of​ ​the​ ​universe​ ​state​ ​that​ ​whatever​ ​you​ ​put​ ​out,​ ​you​ ​will​ ​get​ ​back-​ ​only​ ​put​ ​out​ ​positive 
and​ ​good​ ​vibes. 
 
On​ ​the​ ​same​ ​note,​ ​I​ ​want​ ​to​ ​remind​ ​you​ ​to​ ​NEVER,​ ​EVER,​ ​EVER​ ​disempower​ ​yourself.​ ​Meaning, 
never​ ​assume​ ​that​ ​someone​ ​knows​ ​what’s​ ​better​ ​for​ ​you,​ ​than​ ​you.​ ​When​ ​you​ ​learn​ ​to​ ​connect​ ​with 
yourself,​ ​and​ ​learn​ ​from​ ​yourself,​ ​you​ ​realize​ ​that​ ​the​ ​only​ ​person​ ​who​ ​can​ ​make​ ​the​ ​right 
decisions​ ​for​ ​you,​ ​is​ ​you.​ ​Never​ ​strive​ ​to​ ​be​ ​someone​ ​or​ ​something​ ​you’re​ ​not.​ ​Only​ ​strive​ ​to​ ​be​ ​the 
fullest​ ​and​ ​most​ ​complete​ ​version​ ​of​ ​you. 
 
Only​ ​do​ ​what​ ​feels​ ​good. 
 
 
 
 
 

How​ ​You​ ​Treat​ ​People 

“​ ​Be​ ​a​ ​fountain,​ ​not​ ​a​ ​drain.” 
 
At​ ​the​ ​end​ ​of​ ​the​ ​day​ ​people​ ​will​ ​like​ ​you​ ​more​ ​the​ ​more​ ​you​ ​like​ ​them. 
 
There’s​ ​a​ ​great​ ​quote​ ​from​ ​the​ ​book​ ​“How​ ​To​ ​Win​ ​Friends​ ​and​ ​Influence​ ​People”​ ​stating​ ​“You​ ​can 
make​ ​more​ ​friends​ ​in​ ​two​ ​months​ ​by​ ​becoming​ ​interested​ ​in​ ​other​ ​people​ ​than​ ​you​ ​can​ ​in​ ​two 
years​ ​by​ ​trying​ ​to​ ​get​ ​other​ ​people​ ​interested​ ​in​ ​you.” 
 
Fall​ ​in​ ​love​ ​with​ ​your​ ​clients.​ ​Remember​ ​that​ ​they​ ​are​ ​human​ ​just​ ​like​ ​you​ ​and​ ​want​ ​to​ ​be​ ​treated 
with​ ​love,​ ​respect,​ ​and​ ​given​ ​incredible​ ​value.​ ​If​ ​they​ ​are​ ​spending​ ​their​ ​time​ ​following​ ​you,​ ​or 
their​ ​money​ ​purchasing​ ​your​ ​products,​ ​give​ ​them​ ​the​ ​best​ ​you​ ​can​ ​offer. 
 
When​ ​you​ ​focus​ ​on​ ​your​ ​clients’​ ​needs,​ ​you​ ​will​ ​most​ ​certainly​ ​succeed.​ ​Here​ ​are​ ​Tony​ ​Robbins 
steps​ ​to​ ​“falling​ ​in​ ​love”​ ​with​ ​your​ ​client: 
 
1.​ ​ ​ ​ ​Forget​ ​about​ ​your​ ​product​ ​or​ ​service 
2.​ ​ ​ ​ ​Find​ ​out​ ​what​ ​your​ ​clients​ ​what/need 
3.​ ​ ​ ​ ​Focus​ ​on​ ​their​ ​needs 
 
If​ ​in​ ​doubt,​ ​fall​ ​in​ ​love​ ​with​ ​your​ ​client​ ​and​ ​offer​ ​them​ ​something​ ​that​ ​no​ ​one​ ​else​ ​is.​ ​People​ ​buy 
from​ ​HUMANS.​ ​There​ ​needs​ ​to​ ​be​ ​a​ ​human​ ​connection.​ ​You​ ​need​ ​to​ ​be​ ​you.​ ​Get​ ​comfortable​ ​being 
you,​ ​babe.​ ​You’re​ ​awesome. 
 
It​ ​sounds​ ​like​ ​common​ ​sense​ ​but​ ​it​ ​is​ ​really​ ​revolutionary.​ ​The​ ​majority​ ​people​ ​are​ ​so​ ​caught​ ​up​ ​in 
themselves​ ​that​ ​they​ ​forget​ ​that​ ​if​ ​they​ ​want​ ​to​ ​see​ ​success​ ​in​ ​their​ ​business​ ​and​ ​their​ ​life​ ​they 
need​ ​to​ ​treat​ ​other​ ​people​ ​like​ ​how​ ​they​ ​wish​ ​to​ ​be​ ​treated. 
 
They​ ​need​ ​to​ ​show​ ​up​ ​and​ ​build​ ​the​ ​connections​ ​and​ ​build​ ​the​ ​relationship​ ​so​ ​that​ ​their​ ​audience 
finds​ ​them​ ​memorable. 
 
I​ ​think​ ​about​ ​if​ ​you​ ​are​ ​following​ ​a​ ​successful​ ​coach​ ​or​ ​successful​ ​author.​ ​How​ ​would​ ​you​ ​want 
them​ ​to​ ​show​ ​up? 
 
Think​ ​about​ ​the​ ​PERFECT​ ​person​ ​to​ ​follow​ ​online,​ ​how​ ​do​ ​they​ ​show​ ​up​ ​every​ ​day​ ​and​ ​create​ ​value 
for​ ​you? 
 
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They​ ​more​ ​than​ ​likely​ ​show​ ​up​ ​every​ ​single​ ​day​ ​providing​ ​value,​ ​showing​ ​that​ ​they​ ​care,​ ​reminding 
the​ ​audience​ ​or​ ​fans​ ​that​ ​they​ ​are​ ​important​ ​to​ ​them. 
 
You​ ​need​ ​to​ ​make​ ​sure​ ​that​ ​you're​ ​doing​ ​this​ ​too. 
 
​ ​No​ ​matter​ ​how​ ​small​ ​your​ ​following​ ​is​ ​you​ ​need​ ​to​ ​treat​ ​them​ ​with​ ​the​ ​utmost​ ​respect.​ ​Treating​ ​a 
small​ ​following​ ​with​ ​the​ ​most​ ​respect,​ ​creating​ ​and​ ​cultivating​ ​that​ ​culture​ ​and​ ​showing​ ​them​ ​that 
you​ ​care​ ​is​ ​what's​ ​going​ ​to​ ​make​ ​your​ ​following​ ​turn​ ​from​ ​a​ ​small​ ​one​ ​into​ ​a​ ​big​ ​one.​ ​This​ ​is 
precisely​ ​what​ ​I​ ​did.​ ​Make​ ​sure​ ​you​ ​treat​ ​people​ ​in​ ​an​ ​incredible​ ​way. 
 
Do​ ​not​ ​under​ ​look​ ​or​ ​undermine​ ​truly​ ​believing​ ​in​ ​people. 
 
Showing​ ​up​ ​for​ ​them​ ​showing​ ​them​ ​that​ ​you​ ​believe​ ​that​ ​they​ ​can​ ​achieve​ ​the​ ​results​ ​of​ ​they​ ​want 
to​ ​believe. 
 
Share​ ​your​ ​own​ ​personal​ ​stories​ ​of​ ​how​ ​you​ ​might​ ​have​ ​been​ ​when​ ​they​ ​were​ ​and​ ​how​ ​you​ ​got​ ​to 
where​ ​you​ ​are​ ​letting​ ​them​ ​know​ ​that​ ​it​ ​is​ ​very​ ​possible​ ​for​ ​them​ ​to​ ​achieve​ ​the​ ​exact​ ​same​ ​result 
as​ ​well.​ ​That​ ​you​ ​are​ ​there​ ​for​ ​them! 
 
By​ ​saying​ ​that​ ​you​ ​were​ ​in​ ​the​ ​same​ ​spot​ ​in​ ​them​ ​and​ ​now​ ​you​ ​have​ ​now​ ​achieved​ ​an​ ​outcome​ ​that 
they​ ​wish​ ​they​ ​had​ ​too,​ ​they​ ​are​ ​going​ ​to​ ​be​ ​more​ ​likely​ ​to​ ​want​ ​to​ ​work​ ​with​ ​you​ ​because​ ​they 
know​ ​for​ ​sure​ ​that​ ​you​ ​have​ ​achieved​ ​the​ ​result​ ​that​ ​they​ ​also​ ​want​ ​to​ ​achieve. 
 
Show​ ​up​ ​being​ ​kind,​ ​being​ ​compassionate.​ ​We​ ​are​ ​hardwired​ ​that​ ​when​ ​somebody​ ​is 
compassionate​ ​toward​ ​us​ ​we​ ​are​ ​more​ ​likely​ ​to​ ​react​ ​in​ ​a​ ​more​ ​positive​ ​way. 
 
Make​ ​sure​ ​that​ ​you​ ​are​ ​kind,​ ​compassionate​ ​and​ ​that​ ​you​ ​help​ ​people​ ​when​ ​you​ ​can​ ​show​ ​up.​ ​Do 
this​ ​you​ ​will​ ​see​ ​that​ ​kindness​ ​comes​ ​back​ ​to​ ​you​ ​tenfold. 
 
 Here’s​ ​an​ ​episode​ ​of​ ​Brain​ ​Games​ ​that’s​ ​all​ ​about​ ​how​ ​compassion​ ​can​ ​work​ ​for​ ​you​ ​and​ ​your 
business: 
https://www.youtube.com/watch?v=Z3euHIeiQeY  
 
Want​ ​your​ ​audience​ ​to​ ​come​ ​back​ ​to​ ​you​ ​again​ ​and​ ​again,​ ​day​ ​after​ ​day?​ ​YOU​ ​need​ ​to​ ​set​ ​the 
precedent.​ ​SHOW​ ​UP​ ​FOR​ ​THEM. 
 
Be​ ​there​ ​to​ ​entertain​ ​them​ ​(that’s​ ​the​ ​most​ ​shared​ ​things​ ​online-​ ​entertainment),​ ​be​ ​there​ ​to​ ​cheer 
them​ ​up,​ ​be​ ​there​ ​to​ ​help​ ​them​ ​believe​ ​in​ ​themselves,​ ​and​ ​inspire​ ​them​ ​with​ ​your​ ​story.​ ​Be​ ​there 
for​ ​them,​ ​and​ ​they​ ​will​ ​be​ ​there​ ​for​ ​you. 
 
Most​ ​importantly,​ ​be​ ​consistent.​ ​Let​ ​them​ ​clearly​ ​see​ ​that​ ​you​ ​show​ ​up​ ​everyday,​ ​and​ ​they​ ​will 
grow​ ​into​ ​the​ ​habit​ ​of​ ​tuning​ ​into​ ​your​ ​‘show’,​ ​following​ ​you,​ ​checking​ ​in,​ ​and​ ​sharing​ ​what​ ​you’re 
up​ ​to​ ​with​ ​the​ ​people​ ​in​ ​their​ ​lives,​ ​helping​ ​you​ ​grow​ ​my​ ​word​ ​of​ ​mouth! 
 
 

Practice​ ​Gratitude​ ​EVERY​ ​DAY 

 
​ ​You​ ​have​ ​to​ ​practice​ ​gratitude​ ​to​ ​realize​ ​all​ ​you​ ​have​ ​accomplished.​ ​Why?​ ​Because​ ​if​ ​you​ ​realize 
what​ ​you​ ​have​ ​accomplished,​ ​then​ ​you​ ​can​ ​talk​ ​about​ ​what​ ​you​ ​have​ ​accomplished.​ ​When​ ​you​ ​talk 
about​ ​what​ ​you​ ​have​ ​accomplished,​ ​your​ ​future​ ​clients​ ​now​ ​know​ ​what​ ​you​ ​have​ ​accomplished. 
When​ ​your​ ​audience​ ​knows​ ​what​ ​you​ ​have​ ​accomplished,​ ​they​ ​have​ ​even​ ​more​ ​reasons​ ​to​ ​hire​ ​you 
and​ ​work​ ​with​ ​you. 
 
They​ ​hire​ ​you​ ​because​ ​of​ ​WHO​ ​YOU​ ​ARE​ ​and​ ​WHAT​ ​YOU​ ​HAVE​ ​ACCOMPLISHED​ ​because​ ​they 
want​ ​to​ ​accomplish​ ​the​ ​same​ ​and​ ​be​ ​the​ ​same. 
 
Be​ ​so​ ​PROUD​ ​of​ ​yourself.​ ​Be​ ​FULL​ ​of​ ​yourself.​ ​There​ ​is​ ​SO​ ​much​ ​power​ ​in​ ​being​ ​FULL.​ ​BE​ ​FULL.​ ​Be 
happy.​ ​Be​ ​incredible.​ ​And​ ​share​ ​how​ ​incredible​ ​you​ ​are. 
 
Be​ ​grateful​ ​for​ ​the​ ​little​ ​things.​ ​The​ ​little​ ​things​ ​are​ ​the​ ​BIG​ ​things.​ ​You​ ​might​ ​think​ ​that​ ​they​ ​are 
little​ ​things,​ ​but​ ​to​ ​your​ ​audience,​ ​and​ ​your​ ​followers​ ​those​ ​things​ ​are​ ​BIG. 
 
You​ ​get​ ​used​ ​to​ ​the​ ​things​ ​you​ ​do​ ​everyday,​ ​but​ ​for​ ​most​ ​people,​ ​they​ ​love​ ​and​ ​admire​ ​the 
incredible​ ​things​ ​that​ ​you​ ​do,​ ​so​ ​be​ ​so​ ​proud​ ​of​ ​your​ ​accomplishments.​ ​Celebrate​ ​them,​ ​and 
celebrate​ ​them​ ​with​ ​your​ ​audience.​ ​Allow​ ​them​ ​to​ ​cheer​ ​you​ ​on​ ​and​ ​be​ ​alongside​ ​them.​ ​They​ ​are 
on​ ​your​ ​team.​ ​They​ ​are​ ​with​ ​you.​ ​You​ ​are​ ​one.​ ​Treat​ ​them​ ​as​ ​if​ ​they​ ​are​ ​your​ ​friends​ ​and​ ​sisters. 
This​ ​will​ ​go​ ​a​ ​long​ ​way. 
 
Practicing​ ​gratitude​ ​on​ ​a​ ​daily​ ​basis​ ​will​ ​completely​ ​change​ ​your​ ​life,​ ​your​ ​relationships​ ​and​ ​your 
business.​ ​You​ ​will​ ​begin​ ​to​ ​approach​ ​every​ ​situation​ ​from​ ​a​ ​place​ ​of​ ​power​ ​and​ ​love,​ ​instead​ ​of 
feeling​ ​like​ ​a​ ​victim​ ​to​ ​your​ ​experience,​ ​you​ ​will​ ​recognize​ ​that​ ​you​ ​can​ ​turn​ ​any​ ​situation​ ​into​ ​the 
one​ ​you​ ​want. 
 
Write​ ​down​ ​5​ ​things​ ​you​ ​are​ ​grateful​ ​for,​ ​right​ ​now: 
 
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Your​ ​Personal​ ​Brand 
 
Your​ ​PERSONAL​ ​BRAND​ ​is​ ​ESSENTIAL​ ​in​ ​attracting​ ​the​ ​ideal​ ​clients.​ ​You​ ​need​ ​to​ ​have​ ​a 
PERSONAL​ ​brand​ ​that​ ​stands​ ​out,​ ​that​ ​attracts​ ​your​ ​ideal​ ​clients,​ ​and​ ​aligns​ ​to​ ​something​ ​they 
want​ ​to​ ​be​ ​a​ ​part​ ​of. 
 
Now,​ ​the​ ​word​ ​‘brand’​ ​makes​ ​you​ ​think​ ​color​ ​schemes,​ ​and​ ​fonts.​ ​YES,​ ​that​ ​stuff​ ​is​ ​great​ ​to​ ​have 
but​ ​if​ ​you​ ​don’t​ ​have​ ​a​ ​powerful​ ​message​ ​and​ ​personal​ ​brand,​ ​nothing​ ​else​ ​is​ ​relevant. 
 
Please​ ​do​ ​not​ ​make​ ​people​ ​yawn. 
 
What​ ​is​ ​your​ ​mission?​ ​Be​ ​passionate​ ​about​ ​it!​ ​This​ ​is​ ​EVERYTHING.​ ​Help​ ​other​ ​people​ ​see​ ​why​ ​this 
is​ ​so​ ​important,​ ​and​ ​why​ ​you’re​ ​so​ ​obsessed​ ​about​ ​it. 
 
Differentiate​ ​yourself.​ ​What​ ​is​ ​going​ ​to​ ​make​ ​you​ ​stand​ ​out​ ​from​ ​the​ ​rest? 
 
Remind​ ​yourself​ ​daily:​ ​I​ ​AM​ ​A​ ​LEADER.​ ​Think​ ​like​ ​a​ ​leader.​ ​Act​ ​like​ ​a​ ​leader.​ ​Don’t​ ​diminish 
yourself​ ​or​ ​let​ ​yourself​ ​be​ ​another​ ​fish​ ​in​ ​the​ ​sea.​ ​Think​ ​as​ ​if​ ​you’re​ ​a​ ​head​ ​taller​ ​than​ ​the 
competition​ ​and​ ​others​ ​will​ ​see​ ​you​ ​in​ ​that​ ​respect​ ​too. 
 
The​ ​only​ ​difference​ ​between​ ​you​ ​and​ ​I​ ​and​ ​the​ ​LEADERS-​ ​Tony​ ​Robbins,​ ​Bob​ ​Proctor,​ ​Gabby 
Bernstein​ ​is​ ​that​ ​they​ ​ACT​ ​like​ ​leaders,​ ​and​ ​people​ ​seek​ ​them​ ​out. 
 
​ ​Act​ ​with​ ​surety​. 
 
KNOW​ ​that​ ​you​ ​know​ ​your​ ​stuff​ ​and​ ​your​ ​can​ ​serve​ ​your​ ​market​ ​to​ ​the​ ​full​ ​potential.​ ​It​ ​has​ ​nothing 
to​ ​do​ ​with​ ​your​ ​numbers,​ ​it​ ​has​ ​everything​ ​to​ ​do​ ​with​ ​how​ ​you​ ​see​ ​yourself,​ ​which​ ​inevitably 
affects​ ​how​ ​others​ ​see​ ​you​ ​too. 

 
At​ ​the​ ​end​ ​of​ ​the​ ​day,​ ​your​ ​clients​ ​are​ ​hiring​ ​YOU​ ​because​ ​YOU​ ​have​ ​something​ ​that​ ​THEY 
want. 
 
You​ ​have​ ​created​ ​BEFORE​ ​and​ ​AFTER​ ​transformations​ ​in​ ​your​ ​own​ ​life,​ ​or​ ​in​ ​your​ ​past 
experiences,​ ​that​ ​your​ ​future​ ​clients​ ​will​ ​want​ ​to​ ​repeat. 
 
This​ ​should​ ​be​ ​crystal​ ​clear​ ​in​ ​everything​ ​you​ ​do​ ​and​ ​how​ ​you​ ​present​ ​yourself. 
 
If​ ​you’re​ ​selling​ ​a​ ​product​ ​saying​ ​that​ ​you​ ​can​ ​solve​ ​a​ ​problem,​ ​but​ ​it’s​ ​not​ ​aware​ ​in​ ​what​ ​you 
say​ ​and​ ​do​ ​when​ ​you​ ​appear​ ​online​ ​that​ ​you​ ​are​ ​a​ ​reflection​ ​of​ ​the​ ​end​ ​result,​ ​then​ ​you​ ​will​ ​see 
that​ ​you​ ​will​ ​not​ ​attract​ ​the​ ​clients. 
 
People​ ​want​ ​proof.​ ​Be​ ​the​ ​living,​ ​breathing​ ​PROOF​ ​of​ ​what​ ​you​ ​have​ ​created,​ ​and​ ​your​ ​dream 
clients​ ​will​ ​be​ ​so​ ​naturally​ ​attracted​ ​to​ ​you,​ ​knowing​ ​that​ ​you​ ​can​ ​do​ ​the​ ​same​ ​for​ ​them. 
 
Here​ ​are​ ​some​ ​examples​ ​of​ ​“afters”​ ​that​ ​typically​ ​easily​ ​attract​ ​ideal​ ​clients: 
 
● Created​ ​a​ ​dream​ ​relationship​ ​and​ ​attracted​ ​the​ ​perfect​ ​mate 
● Overcame​ ​a​ ​huge​ ​health​ ​transformation 
● Lost​ ​a​ ​significant​ ​amount​ ​of​ ​weight 
● Was​ ​able​ ​to​ ​create​ ​a​ ​significant​ ​increase​ ​in​ ​income 
● Able​ ​to​ ​grow​ ​a​ ​substantial​ ​following​ ​on​ ​a​ ​social​ ​media​ ​platform 
● Was​ ​able​ ​to​ ​put​ ​together​ ​a​ ​gorgeous​ ​event 
 
Do​ ​any​ ​of​ ​these​ ​align​ ​to​ ​your​ ​after? 
 
 
What​ ​is​ ​YOUR​ ​‘after’​ ​that​ ​your​ ​ideal​ ​clients​ ​wish​ ​to​ ​achieve?​ ​This​ ​will​ ​encompass​ ​who​ ​you​ ​help 
and​ ​how​ ​you​ ​help​ ​them. 
 
For​ ​example:​ ​I​ ​help​ ​busy​ ​women​ ​plan​ ​upscale​ ​events,​ ​so​ ​they​ ​can​ ​focus​ ​on​ ​what​ ​matters. 
 
Now,​ ​write​ ​yours: 
 
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Crafting​ ​Your​ ​Origin​ ​Story 
 
 
People​ ​purchase​ ​from​ ​those​ ​who​ ​they​ ​know,​ ​like​ ​and​ ​trust.​ ​If​ ​people​ ​feel​ ​like​ ​they​ ​know​ ​you, 
you​ ​will​ ​dramatically​ ​increase​ ​how​ ​much​ ​business​ ​you​ ​end​ ​up​ ​attracting. 
 
It’s​ ​simple.​ ​There’s​ ​only​ ​way​ ​you​ ​can​ ​get​ ​money​ ​in​ ​your​ ​business,​ ​and​ ​that’s​ ​from​ ​other​ ​people.  
 
Y​ou​ ​have​ ​to​ ​be​ ​in​ ​front​ ​of​ ​them,​ ​sharing​ ​your​ ​knowledge​ ​and​ ​showing​ ​up​ ​for​ ​them​ ​to​ ​even 
know​ ​your​ ​products​ ​and​ ​services​ ​enough​ ​to​ ​purchase​ ​from​ ​you. 
 
You​ ​have​ ​to​ ​have​ ​a​ ​real​ ​focus​ ​on​ ​getting​ ​yourself​ ​and​ ​your​ ​mission​ ​in​ ​front​ ​of​ ​a​ ​great​ ​deal​ ​of 
people.​ ​Your​ ​personal​ ​story​ ​is​ ​the​ ​perfect​ ​way​ ​to​ ​grab​ ​the​ ​attention​ ​of​ ​your​ ​dream​ ​clients. 
Time​ ​and​ ​time​ ​again,​ ​people​ ​say​ ​they​ ​work​ ​with​ ​me​ ​because​ ​of​ ​my​ ​story. 
 
Humans​ ​are​ ​hardwired​ ​to​ ​tune​ ​in​ ​and​ ​listen​ ​as​ ​soon​ ​as​ ​someone​ ​starts​ ​telling​ ​a​ ​story.​ ​Plan​ ​and 
curate​ ​your​ ​unique​ ​story​ ​that​ ​you​ ​can​ ​share​ ​online,​ ​in​ ​the​ ​media,​ ​and​ ​at​ ​networking​ ​events​ ​to 
have​ ​the​ ​ears​ ​of​ ​your​ ​dream​ ​clients​ ​perk​ ​up! 
 
Creating​ ​Your​ ​Story 
 
First​ ​time​ ​crafting​ ​your​ ​story? 
 
The​ ​reason​ ​why​ ​your​ ​dream​ ​clients​ ​will​ ​be​ ​attracted​ ​to​ ​you?​ ​Because​ ​you​ ​have​ ​a​ ​unique​ ​story. 
 
Today,​ ​we’re​ ​going​ ​to​ ​help​ ​you​ ​craft​ ​your​ ​“Origin​ ​Story”​ ​the​ ​reason​ ​you​ ​started,​ ​and​ ​how​ ​you​ ​got​ ​to 
where​ ​you​ ​are​ ​today,​ ​where​ ​you​ ​inspire​ ​so​ ​many! 
 
You​ ​have​ ​overcome​ ​something​ ​that​ ​not​ ​many​ ​other​ ​people​ ​have. 
 
Thank​ ​back​ ​to​ ​your​ ​life.​ ​What​ ​is​ ​something​ ​that​ ​you​ ​have​ ​overcome? 
 
Have​ ​you​ ​overcome​ ​bullying?​ ​Maybe​ ​you​ ​had​ ​a​ ​huge​ ​Health​ ​transformation.​ ​Maybe​ ​you​ ​have​ ​grown 
your​ ​confidence​ ​to​ ​a​ ​certain​ ​level​ ​that​ ​has​ ​allowed​ ​you​ ​to​ ​create​ ​incredible​ ​opportunities​ ​in​ ​your 
life.​ ​Maybe​ ​you're​ ​a​ ​master​ ​at​ ​negotiating.​ ​Maybe​ ​you're​ ​great​ ​at​ ​connecting​ ​people​ ​or​ ​running 
events. 
 
No​ ​matter​ ​what​ ​you​ ​have​ ​overcome,​ ​I​ ​can​ ​guarantee​ ​you​ ​that​ ​there​ ​is​ ​somebody​ ​out​ ​there​ ​that 
wants​ ​to​ ​learn​ ​how​ ​you​ ​did​ ​it.​ ​Somebody​ ​out​ ​there​ ​who​ ​is​ ​struggling,​ ​feeling​ ​alone,​ ​wondering 
what​ ​the​ ​steps​ ​are.​ ​They​ ​need​ ​somebody​ ​like​ ​you​ ​to​ ​step​ ​out​ ​of​ ​the​ ​shadows​ ​and​ ​show​ ​up​ ​to​ ​help 
them​ ​achieve​ ​their​ ​goal. 
 
And​ ​if​ ​it​ ​is​ ​something​ ​that​ ​they​ ​need​ ​strong​ ​enough​ ​date​ ​will​ ​be​ ​willing​ ​to​ ​pay​ ​big​ ​bucks​ ​to​ ​make​ ​it 
happen.​ ​ ​Do​ ​not​ ​necessarily​ ​worry​ ​if​ ​you​ ​haven't​ ​ever​ ​seen​ ​anyone​ ​else​ ​selling​ ​this​ ​before. 
 
It​ ​could​ ​be​ ​that​ ​there's​ ​not​ ​many​ ​people​ ​in​ ​the​ ​market​ ​who​ ​are​ ​competing​ ​for​ ​this.​ ​On​ ​the​ ​flip​ ​side 
don't​ ​worry​ ​if​ ​you​ ​see​ ​this​ ​sort​ ​of​ ​service​ ​being​ ​sold​ ​hundreds​ ​of​ ​times​ ​a​ ​day.​ ​Competition​ ​is​ ​a​ ​good 
thing​ ​because​ ​it​ ​means​ ​that​ ​there​ ​is​ ​already​ ​a​ ​market​ ​for​ ​your​ ​product​ ​or​ ​service.​ ​All​ ​you​ ​need​ ​to 
remember​ ​is​ ​that​ ​the​ ​way​ ​that​ ​you​ ​were​ ​going​ ​to​ ​approach​ ​selling​ ​your​ ​product​ ​or​ ​service​ ​is​ ​going 
to​ ​be​ ​completely​ ​unique​ ​to​ ​you.​ ​It's​ ​going​ ​to​ ​be​ ​completely​ ​special.​ ​And​ ​because​ ​of​ ​this​ ​you're​ ​going 
to​ ​connect​ ​to​ ​your​ ​audience​ ​and​ ​in​ ​a​ ​new​ ​and​ ​authentic​ ​way 
 
So​ ​what​ ​is​ ​something​ ​that​ ​you've​ ​done​ ​that​ ​is​ ​completely​ ​life-altering?​ ​Something​ ​that​ ​you're 
passionate​ ​about​ ​talking​ ​about,​ ​and​ ​you​ ​may​ ​even​ ​help​ ​people​ ​in​ ​your​ ​life​ ​with. 
 
Thank​ ​back​ ​to​ ​this​ ​and​ ​if​ ​it's​ ​something​ ​that​ ​you​ ​wished​ ​that​ ​there​ ​had​ ​been​ ​step​ ​by​ ​step​ ​tutorial​ ​on 
how​ ​to​ ​overcome​ ​it​ ​then​ ​you​ ​can​ ​guarantee​ ​that​ ​there's​ ​somebody​ ​out​ ​there​ ​who​ ​is​ ​your​ ​dream 
client. 
 
 
What​ ​is​ ​your​ ​unique​ ​angle? 
 
Use​ ​the​ ​space​ ​here​ ​to​ ​write​ ​out​ ​what​ ​is​ ​unique​ ​about​ ​you.​ ​What​ ​is​ ​your​ ​unique​ ​story​ ​or​ ​unique 
outcome​ ​and​ ​transformation​ ​that​ ​you​ ​can​ ​create.​ ​This​ ​is​ ​going​ ​to​ ​be​ ​a​ ​clue​ ​to​ ​what​ ​product​ ​or 
service​ ​it​ ​you​ ​will​ ​eventually​ ​provide. 
 
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So​ ​whatever​ ​this​ ​unique​ ​obstacle​ ​is​ ​that​ ​you​ ​had​ ​overcome​ ​-​ ​I​ ​want​ ​you​ ​to​ ​write​ ​down​ ​what​ ​you​ ​did 
to​ ​overcome​ ​it.​ ​get​ ​specific​ ​and​ ​write​ ​down​ ​any​ ​research​ ​that​ ​you​ ​did,​ ​any​ ​books​ ​that​ ​you​ ​read,​ ​and 
the​ ​experiences​ ​that​ ​you​ ​had​ ​to​ ​endure,​ ​and​ ​try​ ​and​ ​map​ ​it​ ​out​ ​in​ ​a​ ​step-by-step​ ​way​ ​that​ ​you 
could​ ​easily​ ​explain​ ​to​ ​someone​ ​else.​ ​Understanding​ ​this​ ​will​ ​also​ ​come​ ​in​ ​handy​ ​whilst​ ​creating 
your​ ​products. 
 
Here’s​ ​a​ ​simple​ ​way​ ​to​ ​break​ ​it​ ​down. 
 
PART​ ​1: 
 
Who​ ​you​ ​are​ ​and​ ​what​ ​you​ ​do. 
 
Hey!​ ​I’m​ ​[YOUR​ ​NAME]​ ​and​ ​I’m​ ​a​ ​[YOUR​ ​TITLE]​ ​that​ ​helps​ ​[YOUR​ ​IDEAL​ ​CLIENT]​ ​[CREATE 
INCREDIBLE​ ​TRANSFORMATION​ ​IN​ ​THEIR​ ​LIFE] 
 
 
PART​ ​2: 
 
Your​ ​low​ ​point​ ​+​ ​origin​ ​story 
 
If​ ​someone​ ​is​ ​going​ ​to​ ​work​ ​with​ ​you,​ ​they​ ​have​ ​to​ ​understand​ ​WHY​ ​you​ ​are​ ​the​ ​right​ ​person 
to​ ​help​ ​them​ ​instead​ ​of​ ​all​ ​the​ ​other​ ​competition​ ​out​ ​there.​ ​AND​ ​the​ ​BEST​ ​way​ ​to​ ​connect​ ​is​ ​to 
relate. 
 
If​ ​they​ ​can​ ​see​ ​that​ ​you​ ​ONCE​ ​were​ ​where​ ​currently​ ​are,​ ​it​ ​will​ ​make​ ​it​ ​easy​ ​for​ ​them​ ​to​ ​see 
that​ ​you​ ​are​ ​the​ ​best​ ​person​ ​to​ ​help​ ​them. 
 
Don’t​ ​be​ ​afraid​ ​to​ ​be​ ​vulnerable​ ​and​ ​be​ ​real.​ ​It’s​ ​when​ ​you​ ​take​ ​the​ ​first​ ​step​ ​and​ ​share 
something​ ​personal​ ​about​ ​yourself,​ ​than​ ​your​ ​target​ ​client​ ​will​ ​feel​ ​comfortable​ ​to​ ​share 
something​ ​about​ ​themselves​ ​too. 
 
Keep​ ​in​ ​mind,​ ​the​ ​part​ ​of​ ​your​ ​story​ ​that​ ​you​ ​divulge​ ​here​ ​are​ ​going​ ​to​ ​be​ ​the​ ​same​ ​people​ ​that 
you​ ​attract. 
 
If​ ​you​ ​say​ ​“I​ ​used​ ​to​ ​be​ ​shy,​ ​and​ ​found​ ​it​ ​hard​ ​to​ ​put​ ​myself​ ​out​ ​there”​ ​you​ ​are​ ​going​ ​to​ ​attract 
people​ ​who​ ​feel​ ​just​ ​that.​ ​If​ ​you​ ​say​ ​“I​ ​struggled​ ​with​ ​eating​ ​disorders​ ​that​ ​wrecked​ ​and 
ravaged​ ​my​ ​life,​ ​and​ ​ruined​ ​my​ ​relationships”​ ​you​ ​are​ ​going​ ​to​ ​attract​ ​those​ ​people. 
 
Ensure​ ​that​ ​you​ ​use​ ​this​ ​part​ ​of​ ​your​ ​story​ ​to​ ​share​ ​the​ ​part​ ​of​ ​your​ ​story​ ​that’s​ ​REAL​ ​but​ ​also 
sets​ ​you​ ​up​ ​to​ ​work​ ​with​ ​the​ ​type​ ​of​ ​person​ ​you​ ​wish​ ​to​ ​work​ ​with. 
 
[SIDE​ ​NOTE:​ ​To​ ​make​ ​your​ ​life​ ​easier,​ ​you​ ​will​ ​find​ ​it​ ​much​ ​easier​ ​to​ ​attract​ ​clients​ ​into​ ​your 
business​ ​who​ ​are​ ​aware​ ​that​ ​they​ ​have​ ​an​ ​issue​ ​and​ ​are​ ​seeking​ ​out​ ​an​ ​issue.​ ​You​ ​don’t​ ​want​ ​to 
have​ ​to​ ​convince​ ​people​ ​that​ ​A.​ ​they​ ​have​ ​a​ ​problem​ ​and​ ​B.​ ​that​ ​you​ ​can​ ​help​ ​them​ ​fix​ ​it.​ ​You 
want​ ​to​ ​connect​ ​with​ ​people​ ​who​ ​are​ ​already​ ​seeking​ ​out​ ​the​ ​solution​ ​so​ ​that​ ​you​ ​simply​ ​can 
just​ ​assure​ ​them​ ​that​ ​you​ ​are​ ​the​ ​right​ ​solution. 
 
PART​ ​3: 
 
How​ ​You​ ​Overcame​ ​and​ ​Your​ ​WHY 
 
As​ ​the​ ​famous​ ​Simon​ ​Sinek​ ​says​ ​“People​ ​don’t​ ​buy​ ​WHAT​ ​you​ ​do,​ ​they​ ​buy​ ​WHY​ ​you​ ​do​ ​it”.  
 
What​ ​is​ ​your​ ​why?​ ​Well,​ ​it​ ​aligns​ ​with​ ​the​ ​low​ ​point​ ​of​ ​your​ ​story.​ ​You​ ​were​ ​in​ ​the​ ​trenches​ ​and 
you​ ​KNEW​ ​how​ ​confusing​ ​it​ ​was​ ​to​ ​try​ ​to​ ​figure​ ​it​ ​all​ ​out​ ​on​ ​your​ ​own.​ ​You​ ​KNEW​ ​that​ ​there 
was​ ​more​ ​people​ ​suffering​ ​and​ ​you​ ​felt​ ​100%​ ​compelled​ ​to​ ​share​ ​what​ ​you​ ​overcame​ ​in​ ​order 
to​ ​help​ ​people​ ​live​ ​their​ ​best​ ​life. 
 
This​ ​is​ ​why​ ​you’re​ ​so​ ​passionate​ ​about​ ​helping​ ​[your​ ​dream​ ​client]​ ​really​ ​change​ ​[​ ​the​ ​issue 
they​ ​are​ ​trying​ ​to​ ​overcome]​ ​in​ ​their​ ​lives​ ​so​ ​that​ ​they​ ​can​ ​[insert​ ​the​ ​end​ ​goal​ ​that​ ​you​ ​will 
help​ ​them​ ​achieve] 
 
As​ ​we​ ​move​ ​forward,​ ​you​ ​will​ ​be​ ​refining​ ​this​ ​story,​ ​but​ ​this​ ​is​ ​an​ ​excellent​ ​place​ ​for​ ​you​ ​to 
begin! 
 
 
Use​ ​this​ ​space​ ​to​ ​write​ ​out​ ​your​ ​story: 
 
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Challenge-​ ​So​ ​many​ ​people​ ​write​ ​out​ ​their​ ​stories,​ ​and​ ​never​ ​share​ ​it​ ​with​ ​anyone.​ ​That’s​ ​not 
going​ ​to​ ​be​ ​you.​ ​You’re​ ​going​ ​to​ ​pick​ ​up​ ​the​ ​phone​ ​and​ ​call​ ​a​ ​friend,​ ​and​ ​say​ ​you’re​ ​developing 
your​ ​story​ ​and​ ​you’d​ ​like​ ​her​ ​opinion.​ ​Once​ ​you​ ​share​ ​it​ ​once,​ ​the​ ​world​ ​is​ ​your​ ​oyster: 
 
Who​ ​will​ ​you​ ​share​ ​your​ ​story​ ​with? 
 
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What​ ​was​ ​the​ ​response​ ​and​ ​how​ ​will​ ​you​ ​continue​ ​to​ ​work​ ​on​ ​it? 
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PS:​ ​Don’t​ ​have​ ​someone​ ​you​ ​trust​ ​or​ ​feel​ ​comfortable​ ​to​ ​share​ ​your​ ​story​ ​with?​ ​Join​ ​us​ ​in​ ​the​ ​yes 
supply​ ​collective​ ​and​ ​share​ ​with​ ​us!​ ​We’ll​ ​all​ ​be​ ​cheering​ ​you​ ​on.​ ​It’s​ ​a​ ​safe​ ​space​ ​for​ ​you. 
www.yessupply.co/collective 
 
Brainstorm​ ​what​ ​you​ ​will​ ​do​ ​this​ ​week​ ​to​ ​get​ ​yourself​ ​out​ ​there​ ​as​ ​an​ ​expert:  
 
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PS:​ ​Get​ ​comfortable​ ​with​ ​your​ ​story​ ​and​ ​share​ ​it​ ​OFTEN.​ ​People​ ​will​ ​love​ ​to​ ​hear,​ ​again​ ​and 
again,​ ​how​ ​you​ ​got​ ​your​ ​start​ ​and​ ​why​ ​you’re​ ​so​ ​passionate​ ​about​ ​why​ ​you​ ​do​ ​what​ ​you​ ​do. 
 
 
Remember,​ ​the​ ​most​ ​successful​ ​people​ ​in​ ​the​ ​world​ ​prioritize​ ​their​ ​mindset​ ​above​ ​all​ ​else. 
They​ ​know​ ​it​ ​is​ ​essential.​ ​Make​ ​a​ ​promise​ ​to​ ​yourself​ ​that​ ​you​ ​will​ ​behave​ ​in​ ​excellence 
every​ ​day. 
 
Everyday​ ​you​ ​should​ ​start​ ​your​ ​day: 
 
(​ ​Meditating,​ ​writing​ ​out​ ​your​ ​affirmations​ ​of​ ​who​ ​you​ ​are,​ ​and​ ​setting​ ​an​ ​intention​ ​for​ ​the 
day.​ ​You​ ​are​ ​starting​ ​your​ ​day​ ​focused​ ​on​ ​YOU​ ​and​ ​what​ ​you​ ​can​ ​create.​ ​Be​ ​present​ ​in​ ​your 
space​ ​without​ ​external​ ​distractions. 
(​ ​Reminding​ ​yourself​ ​that​ ​YOU​ ​are​ ​the​ ​leader​ ​in​ ​your​ ​space,​ ​and​ ​you​ ​are​ ​the​ ​BEST​ ​at​ ​what 
you​ ​do 
(​ ​Practicing​ ​gratitude​ ​for​ ​everything​ ​amazing​ ​in​ ​your​ ​life​ ​and​ ​feeling​ ​it 
(​ ​Sharing​ ​your​ ​story,​ ​and​ ​how​ ​you​ ​help​ ​people​ ​somewhere​ ​on​ ​social​ ​media​ ​with​ ​a​ ​valuable 
tip 
(​ ​Remembering​ ​that​ ​you​ ​LOVE​ ​your​ ​audience,​ ​and​ ​treating​ ​them​ ​with​ ​the​ ​utmost​ ​care​ ​by 
showing​ ​up​ ​for​ ​them​ ​and​ ​leading​ ​them​ ​to​ ​the​ ​success​ ​you​ ​have​ ​achieved​ ​in​ ​your​ ​life 
(​​ ​Imagining​ ​your​ ​goals​ ​as​ ​if​ ​they​ ​are​ ​already​ ​real.​ ​Imagination​ ​is​ ​what​ ​will​ ​make​ ​the​ ​things​ ​you 
want​ ​in​ ​your​ ​life​ ​real.​ ​This​ ​is​ ​important​ ​and​ ​this​ ​is​ ​how​ ​you​ ​will​ ​manifest​ ​exactly​ ​what​ ​you 
want.​ ​Imagine​ ​it​ ​as​ ​real​ ​and​ ​become​ ​emotionally​ ​connected​ ​and​ ​tied​ ​to​ ​that​ ​amazing​ ​outcome. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MODULE​ ​2:​ ​How​ ​To​ ​Find​ ​The​ ​People​ ​Who​ ​Need​ ​It 
 
“If​ ​you​ ​chase​ ​two​ ​rabbits,​ ​you​ ​wind​ ​up​ ​with​ ​none.”​ ​-​ ​Confucius 
 
By​ ​the​ ​end​ ​of​ ​this​ ​module,​ ​you​ ​will​ ​have​ ​a​ ​crystal​ ​clear​ ​understanding​ ​of​ ​how​ ​you​ ​help​ ​people​ ​and 
the​ ​following​ ​information​ ​about​ ​the​ ​people​ ​who​ ​you​ ​help. 
● You​ ​will​ ​know​ ​your​ ​DREAM​ ​client​ ​avatar 
● You​ ​will​ ​have​ ​a​ ​crystal​ ​clear​ ​idea​ ​of​ ​her​ ​‘pain​ ​points’​ ​what​ ​she​ ​is​ ​aiming​ ​to​ ​solve​ ​or​ ​fix​ ​in​ ​her 
life 
● You​ ​will​ ​have​ ​a​ ​clear​ ​cut​ ​way​ ​to​ ​connect​ ​with​ ​her,​ ​in​ ​a​ ​way​ ​that​ ​is​ ​authentic 
 
Researching​ ​Your​ ​Dream​ ​Client 
Creating​ ​Your​ ​Target​ ​Client​ ​Avatar 
Outlining​ ​Her​ ​Pain​ ​Points​ ​That​ ​You​ ​Assist​ ​With 
Outlining​ ​Her​ ​Biggest​ ​Goals​ ​That​ ​You​ ​Help​ ​To​ ​Overcome 
 
Some​ ​questions​ ​you’ll​ ​want​ ​to​ ​have​ ​in​ ​mind​ ​as​ ​you​ ​craft​ ​your​ ​ideal​ ​client: 
 
● Is​ ​this​ ​person​ ​the​ ​type​ ​of​ ​person​ ​who​ ​will​ ​invest​ ​in​ ​finding​ ​a​ ​solution​ ​to​ ​their​ ​problem?  
● Do​ ​they​ ​have​ ​the​ ​income​ ​to​ ​invest​ ​in​ ​their​ ​solution? 
● Do​ ​they​ ​recognize​ ​they​ ​have​ ​a​ ​problem,​ ​and​ ​are​ ​looking​ ​for​ ​a​ ​solution,​ ​or​ ​will​ ​you​ ​be 
working​ ​really​ ​hard​ ​to​ ​convince​ ​them​ ​that​ ​they​ ​have​ ​a​ ​problem​ ​before​ ​being​ ​able​ ​to​ ​offer 
your​ ​solution.​ ​You​ ​may​ ​benefit​ ​from​ ​focusing​ ​on​ ​a​ ​client​ ​who​ ​has​ ​already​ ​tried​ ​other 
solutions​ ​that​ ​have​ ​not​ ​worked,​ ​so​ ​you​ ​know​ ​that​ ​yours​ ​will. 
● Is​ ​this​ ​the​ ​type​ ​of​ ​person​ ​you​ ​want​ ​to​ ​work​ ​with?​ ​Will​ ​you​ ​be​ ​excited​ ​to​ ​hop​ ​on​ ​calls​ ​with 
them? 
 
So​ ​you​ ​might​ ​have​ ​an​ ​idea​ ​of​ ​who​ ​you​ ​want​ ​to​ ​help,​ ​but​ ​is​ ​it​ ​crystal​ ​clear? 
 
When​ ​you​ ​have​ ​a​ ​CRYSTAL​ ​clear​ ​picture​ ​of​ ​the​ ​person​ ​you​ ​want​ ​to​ ​help,​ ​you​ ​will​ ​begin​ ​to​ ​attract 
your​ ​dream​ ​clients​ ​at​ ​lightning​ ​speed.​ ​The​ ​reason?​ ​Because​ ​you​ ​know​ ​how​ ​to​ ​connect​ ​with​ ​them, 
you​ ​know​ ​how​ ​to​ ​speak​ ​to​ ​them,​ ​you​ ​know​ ​what​ ​they’re​ ​going​ ​through,​ ​and​ ​you​ ​know​ ​EXACTLY 
what​ ​to​ ​say​ ​and​ ​how​ ​to​ ​say​ ​it​ ​to​ ​appeal​ ​to​ ​their​ ​emotions​ ​and​ ​help​ ​them​ ​see​ ​that​ ​YOU​ ​have​ ​the 
product​ ​that​ ​they​ ​need. 
 
The​ ​beauty​ ​is,​ ​you​ ​can​ ​create​ ​your​ ​ideal​ ​client​ ​that​ ​you​ ​want​ ​to​ ​work​ ​with​ ​in​ ​your​ ​mind,​ ​and​ ​when 
you​ ​put​ ​it​ ​out​ ​there​ ​that​ ​this​ ​is​ ​the​ ​kind​ ​of​ ​woman​ ​you​ ​want​ ​to​ ​work​ ​with,​ ​those​ ​people​ ​will​ ​appear, 
feeling​ ​confident​ ​that​ ​you​ ​will​ ​have​ ​the​ ​right​ ​solution​ ​for​ ​them. 
 

Researching​ ​Your​ ​Ideal​ ​Client 

 
 
Deep​ ​dive​ ​into​ ​understanding​ ​the​ ​people​ ​who​ ​your​ ​business​ ​will​ ​serve. 
  
When​ ​you​ ​really​ ​know​ ​who​ ​is​ ​in​ ​your​ ​audience,​ ​and​ ​who​ ​your​ ​target​ ​client​ ​is,​ ​you​ ​will​ ​be​ ​able​ ​to 
better​ ​connect​ ​with​ ​them,​ ​creating​ ​content​ ​and​ ​communications​ ​that​ ​are​ ​tailored​ ​to​ ​them,​ ​and 
ensure​ ​that​ ​you​ ​are​ ​offering​ ​products​ ​and​ ​services​ ​that​ ​they​ ​will​ ​love. 
  
What​ ​you​ ​should​ ​know​ ​about​ ​your​ ​target​ ​client:  
 
 
Who​ ​are​ ​you​ ​naturally​ ​drawn​ ​to? 
 
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Who​ ​do​ ​you​ ​typically​ ​love​ ​offering​ ​advice​ ​to? 
 
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What​ ​do​ ​you​ ​typically​ ​love​ ​to​ ​offer​ ​advice​ ​on? 
 
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Who​ ​typically​ ​comes​ ​to​ ​you​ ​for​ ​advice​ ​and​ ​help? 
 
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What​ ​is​ ​their​ ​‘before’?​ ​Should​ ​align​ ​to​ ​yours​ ​so​ ​it​ ​is​ ​clear​ ​that​ ​you​ ​are​ ​the​ ​right​ ​person​ ​to​ ​help​ ​them 
 
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What​ ​is​ ​their​ ​‘after’?​ ​ ​Should​ ​align​ ​to​ ​yours​ ​so​ ​it​ ​is​ ​clear​ ​that​ ​you​ ​are​ ​the​ ​right​ ​person​ ​to​ ​help​ ​them? 
 
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Who​ ​is​ ​someone​ ​who​ ​you​ ​would​ ​enjoy​ ​helping? 
 
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Demographics: 
 
How​ ​old​ ​are​ ​they? 
 
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Are​ ​they​ ​male​ ​or​ ​female? 
  
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Personality: 
  
•​ ​Where​ ​do​ ​they​ ​spend​ ​their​ ​time​ ​online? 
•​ ​What​ ​do​ ​they​ ​read? 
•​ ​What​ ​motivates​ ​them? 
•​ ​How​ ​would​ ​you​ ​describe​ ​their​ ​personality? 
•​ ​What​ ​are​ ​their​ ​interests? 
 
  
Purchasing​ ​Behaviour: 
  
•​ ​What​ ​hair​ ​products​ ​do​ ​they​ ​use? 
•​ ​What​ ​beauty​ ​or​ ​hygiene​ ​products​ ​do​ ​they​ ​use? 
•​ ​What​ ​type​ ​of​ ​clothes​ ​do​ ​they​ ​buy?​ ​What​ ​is​ ​their​ ​typical​ ​outfit? 
Social​ ​Media 
•​ ​Where​ ​do​ ​they​ ​spend​ ​their​ ​time​ ​online? 
•​ ​What​ ​are​ ​their​ ​favorite​ ​platforms​ ​to​ ​spend​ ​time​ ​online? 
•​ ​What​ ​brands​ ​and​ ​influencers​ ​do​ ​they​ ​follow? 
•​ ​What​ ​content​ ​do​ ​they​ ​enjoy? 
•​ ​How​ ​much​ ​time​ ​do​ ​they​ ​spend​ ​online? 
  
Professional​ ​life: 
  
•​ ​Where​ ​do​ ​they​ ​work? 
•​ ​What​ ​kind​ ​of​ ​job​ ​do​ ​they​ ​have? 
•​ ​Will​ ​they​ ​consume​ ​your​ ​content​ ​on​ ​their​ ​commute? 
•​ ​What​ ​is​ ​their​ ​income? 
  
When​ ​you​ ​know​ ​who​ ​it​ ​is​ ​you​ ​are​ ​serving,​ ​you​ ​can​ ​create​ ​content​ ​that​ ​truly​ ​connects,​ ​and​ ​helps 
them. 
 

 
Create​ ​Your​ ​Ideal​ ​Client​ ​Avatar 
 
The​ ​secret​ ​of​ ​creating​ ​a​ ​real​ ​connection​ ​with​ ​your​ ​audience​ ​is​ ​by​ ​having​ ​in​ ​mind​ ​a​ ​clear-idea​ ​of​ ​your 
target​ ​client.​ ​Not​ ​a​ ​loose​ ​demographic.​ ​Not​ ​just​ ​knowing​ ​that​ ​she​ ​is​ ​aged​ ​somewhere​ ​between​ ​25-45,​ ​but 
have​ ​a​ ​REAL​ ​person​ ​in​ ​your​ ​mind​ ​that​ ​you​ ​wish​ ​to​ ​serve. 
 
When​ ​you​ ​know​ ​exactly​ ​who​ ​you​ ​wish​ ​to​ ​serve,​ ​you​ ​can​ ​connect​ ​to​ ​them​ ​in​ ​such​ ​a​ ​way​ ​that​ ​every​ ​time 
you​ ​put​ ​out​ ​a​ ​piece​ ​of​ ​content,​ ​your​ ​ideal​ ​client​ ​says​ ​“I​ ​feel​ ​like​ ​you’re​ ​speaking​ ​right​ ​to​ ​me”. 
 
Every​ ​time​ ​I​ ​post​ ​on​ ​social​ ​media,​ ​I​ ​get​ ​an​ ​influx​ ​of​ ​women​ ​saying​ ​“Thank​ ​you​ ​so​ ​much​ ​for​ ​posting​ ​this.” 
 
This​ ​is​ ​because​ ​I’m​ ​speaking​ ​right​ ​to​ ​‘my​ ​people’​ ​(lol) 
 
I​ ​am​ ​saying​ ​things​ ​that​ ​the​ ​women​ ​I​ ​wish​ ​to​ ​help​ ​needs​ ​to​ ​hear.​ ​When​ ​you​ ​know​ ​who​ ​you’re​ ​helping,​ ​and 
you​ ​can​ ​speak​ ​to​ ​them​ ​directly,​ ​you​ ​can​ ​help​ ​them​ ​in​ ​a​ ​much​ ​more​ ​powerful​ ​way. 
 
Lose​ ​the​ ​thought​ ​that​ ​when​ ​you’re​ ​focusing​ ​on​ ​one​ ​person,​ ​you’ll​ ​leave​ ​people​ ​out.​ ​Instead,​ ​tune​ ​into 
where​ ​your​ ​TRUEST​ ​power​ ​rests,​ ​and​ ​where​ ​you​ ​feel​ ​like​ ​you’ll​ ​be​ ​the​ ​most​ ​powerful​ ​and​ ​most​ ​enjoy 
the​ ​work​ ​you​ ​do.​ ​It​ ​is​ ​your​ ​purpose​ ​to​ ​do​ ​this,​ ​which​ ​comes​ ​naturally​ ​to​ ​you,​ ​and​ ​which​ ​gives​ ​you​ ​most 
fulfillment. 
 

 
  
Create​ ​a​ ​personality​ ​for​ ​your​ ​target​ ​avatar.​ ​Grab​ ​a​ ​picture​ ​of​ ​who​ ​this​ ​person​ ​might​ ​be​ ​and​ ​give 
them​ ​a​ ​name. 
  
Think​ ​of​ ​them​ ​whenever​ ​you​ ​create​ ​content​ ​or​ ​products,​ ​and​ ​think​ ​of​ ​if​ ​you​ ​are​ ​creating​ ​content 
and​ ​products​ ​that​ ​will​ ​truly​ ​help​ ​them. 
 
 

Researching​ ​Your​ ​Ideal​ ​Client 

 
Now​ ​that​ ​you​ ​have​ ​an​ ​idea​ ​of​ ​who​ ​you​ ​want​ ​to​ ​help,​ ​it’s​ ​time​ ​you​ ​start​ ​researching​ ​so​ ​that​ ​you 
REALLY​ ​know​ ​how​ ​you​ ​can​ ​help​ ​them. 
 
You​ ​want​ ​to​ ​be​ ​able​ ​to​ ​understand​ ​them​ ​to​ ​a​ ​T,​ ​so​ ​that​ ​you​ ​can​ ​speak​ ​their​ ​language,​ ​and​ ​that 
everything​ ​that​ ​you​ ​create​ ​is​ ​well​ ​received​ ​and​ ​it’s​ ​easy​ ​for​ ​you​ ​to​ ​attract​ ​DREAMY​ ​clients​ ​who​ ​are 
excited​ ​about​ ​what​ ​you​ ​have​ ​to​ ​offer,​ ​and​ ​the​ ​changes​ ​and​ ​results​ ​it​ ​can​ ​create​ ​for​ ​them​ ​in​ ​their 
lives. 
 
What​ ​we​ ​are​ ​doing​ ​in​ ​this​ ​section​ ​is​ ​researching​ ​the​ ​people​ ​who​ ​we​ ​wish​ ​to​ ​help,​ ​and​ ​who​ ​we​ ​can 
show​ ​up​ ​as​ ​an​ ​authority​ ​for.​ ​The​ ​magic​ ​here​ ​is​ ​we​ ​move​ ​away​ ​from​ ​simply​ ​guessing​ ​what​ ​people 
want,​ ​and​ ​creating​ ​something​ ​that​ ​we​ ​KNOW​ ​they​ ​want. 
 
How​ ​do​ ​we​ ​know?​ ​Because​ ​they’ve​ ​said​ ​it​ ​themselves! 
 
Here​ ​are​ ​some​ ​of​ ​my​ ​favorite​ ​places​ ​to​ ​research​ ​my​ ​ideal​ ​client​ ​and​ ​find​ ​the​ ​perfect​ ​problem​ ​to 
solve​ ​for​ ​my​ ​dream​ ​clients: 
 
Facebook​ ​Groups 
 
Head​ ​to​ ​the​ ​“Search​ ​Bar”​ ​in​ ​Facebook​ ​and​ ​type​ ​in​ ​words​ ​for​ ​your​ ​industry,​ ​or​ ​the​ ​people​ ​you​ ​want 
to​ ​help. 
 
Click​ ​on​ ​the​ ​‘groups’​ ​button​ ​and​ ​you’ll​ ​find​ ​a​ ​PLETHORA​ ​of​ ​groups​ ​that​ ​have​ ​the​ ​dream​ ​people​ ​you 
want​ ​to​ ​work​ ​with. 
 

 
 
Add​ ​yourself​ ​to​ ​facebook​ ​groups​ ​that​ ​your​ ​ideal​ ​client​ ​would​ ​be​ ​in,​ ​and​ ​take​ ​some​ ​time​ ​to​ ​look 
through​ ​the​ ​conversations​ ​that​ ​are​ ​happening​ ​in​ ​the​ ​group. 
 
What​ ​are​ ​people​ ​responding​ ​too?​ ​Create​ ​a​ ​post​ ​saying​ ​you’re​ ​creating​ ​a​ ​package​ ​for​ ​[YOUR 
TARGET​ ​CLIENT]​ ​and​ ​you’d​ ​like​ ​insight​ ​into​ ​what​ ​can​ ​truly​ ​people​ ​and​ ​help​ ​people’s​ ​lives. 
 
As​ ​you’re​ ​searching​ ​through​ ​the​ ​groups,​ ​look​ ​for​ ​common​ ​trends: 
 
 
Common​ ​conversation​ ​topics​ ​are: 
 
___________________________________________________________________________
___________________________________________________________________________ 
 
 
Common​ ​questions​ ​asked​ ​by​ ​members​ ​are: 
 
___________________________________________________________________________
___________________________________________________________________________ 
 
 
Popular​ ​topics​ ​of​ ​conversation​ ​are: 
 
___________________________________________________________________________
___________________________________________________________________________ 
 
 
LinkedIn​ ​Groups 
 
If​ ​you​ ​will​ ​be​ ​servicing​ ​businesses,​ ​then​ ​LinkedIn​ ​groups​ ​will​ ​be​ ​a​ ​great​ ​place​ ​for​ ​you​ ​to​ ​research.  
 
Add​ ​yourself​ ​to​ ​LinkedIn​ ​groups​ ​s​ ​that​ ​your​ ​ideal​ ​client​ ​would​ ​be​ ​in,​ ​and​ ​take​ ​some​ ​time​ ​to​ ​look 
through​ ​the​ ​conversations​ ​that​ ​are​ ​happening​ ​in​ ​the​ ​group. 
 
What​ ​are​ ​people​ ​responding​ ​too.​ ​Create​ ​a​ ​post​ ​saying​ ​you’re​ ​creating​ ​a​ ​package​ ​and​ ​you’d​ ​like 
insight. 
 
Common​ ​conversation​ ​topics​ ​are: 
 
___________________________________________________________________________
___________________________________________________________________________ 
 
Common​ ​questions​ ​asked​ ​by​ ​members​ ​are: 
 
___________________________________________________________________________
___________________________________________________________________________ 
 
 
Popular​ ​topics​ ​of​ ​conversation​ ​are: 
 
___________________________________________________________________________
___________________________________________________________________________ 
 
 
Youtube​ ​Videos 
 
Read​ ​the​ ​comments​ ​of​ ​videos​ ​that​ ​are​ ​from​ ​people​ ​who​ ​service​ ​a​ ​similar​ ​target​ ​client​ ​to​ ​you​ ​and 
look​ ​through​ ​what​ ​people​ ​are​ ​asking. 
 
Popular​ ​questions​ ​asked​ ​are: 
 
___________________________________________________________________________
___________________________________________________________________________ 
 
 
Coffee​ ​Date 
 
Have​ ​someone​ ​in​ ​your​ ​life​ ​who​ ​you​ ​THINK​ ​fits​ ​your​ ​profile​ ​for​ ​the​ ​ideal​ ​client?​ ​Take​ ​them​ ​out​ ​for 
lunch​ ​or​ ​coffee. 
 
What​ ​you​ ​don’t​ ​want​ ​to​ ​do​ ​here​ ​is​ ​announce​ ​your​ ​product,​ ​because​ ​you​ ​may​ ​lead​ ​them​ ​to​ ​a​ ​specific 
answer.​ ​Instead,​ ​ask​ ​open​ ​ended​ ​questions​ ​related​ ​to​ ​their​ ​life,​ ​their​ ​pain​ ​points,​ ​their​ ​goals,​ ​and 
see​ ​what​ ​is​ ​important​ ​to​ ​them.​ ​Try​ ​to​ ​find​ ​out​ ​problems​ ​that​ ​they​ ​are​ ​trying​ ​to​ ​solve​ ​in​ ​their​ ​lives, 
and​ ​think​ ​about​ ​if​ ​you​ ​and​ ​your​ ​skill​ ​set​ ​can​ ​help​ ​with​ ​these.​ ​This​ ​is​ ​the​ ​perfect​ ​opportunity​ ​to​ ​also 
see​ ​if​ ​you​ ​enjoy​ ​working​ ​with​ ​this​ ​type​ ​of​ ​client. 
 
Common​ ​things​ ​that​ ​came​ ​up​ ​in​ ​conversation​ ​were: 
 
___________________________________________________________________________
___________________________________________________________________________ 
 
 
Offer​ ​a​ ​FREE​ ​call. 
 
Know​ ​you​ ​have​ ​incredible​ ​knowledge,​ ​but​ ​want​ ​to​ ​hear​ ​from​ ​your​ ​ideal​ ​client​ ​in​ ​order​ ​to​ ​really 
niche​ ​down​ ​and​ ​get​ ​their​ ​feedback,​ ​extremely​ ​valuable​ ​insight​ ​into​ ​their​ ​needs​ ​and​ ​wants? 
 
Offer​ ​a​ ​free​ ​call,​ ​and​ ​give​ ​out​ ​2-3​ ​of​ ​these​ ​so​ ​you​ ​can​ ​get​ ​a​ ​good​ ​varied​ ​sense​ ​of​ ​who​ ​you​ ​want​ ​to 
speak​ ​to. 
 
Template​ ​You​ ​Can​ ​Follow: 
 
If​ ​you​ ​are​ ​a​ ​[EXPLAIN​ ​WHO​ ​YOUR​ ​TARGET​ ​CLIENT​ ​IS]​ ​who​ ​is​ ​currently​ ​struggling​ ​with​ ​[PAIN 
POINT,​ ​PAIN​ ​POINT]​ ​I’d​ ​love​ ​to​ ​help​ ​you​ ​achieve​ ​[THEIR​ ​GOAL] 
 
I​ ​am​ ​a​ ​[YOUR​ ​TITLE]​ ​who​ ​has​ ​achieved​ ​[YOUR​ ​“AFTER”]​ ​and​ ​it’s​ ​my​ ​mission​ ​to​ ​help​ ​more 
[EXPLAIN​ ​WHO​ ​YOUR​ ​TARGET​ ​CLIENT​ ​IS]​ ​do​ ​the​ ​same. 
 
*Optional:​ ​Share​ ​your​ ​personal​ ​origin​ ​story,​ ​or​ ​another​ ​story​ ​of​ ​triumph* 
 
I​ ​have​ ​a​ ​limited​ ​space​ ​available​ ​for​ ​3​ ​free​ ​calls,​ ​where​ ​I​ ​will​ ​help​ ​you​ ​understand​ ​why​ ​you’re​ ​still 
struggling​ ​with​ ​[​ ​PAIN​ ​POINT​ ​]​ ​and​ ​I’ll​ ​be​ ​sharing​ ​on​ ​the​ ​call​ ​with​ ​you​ ​my​ ​strategies​ ​to​ ​[ACHIEVE 
GOAL] 
 
[GIVE​ ​OPTION​ ​ON​ ​HOW​ ​TO​ ​REACH​ ​OUT​ ​(Send​ ​me​ ​a​ ​DM​ ​|​ ​Email​ ​me​ ​a​ ​email@myemail.com​​ ​|​ ​head 
to​ ​calendar​ ​link)​ ​to​ ​claim​ ​⅓​ ​limited​ ​spots​ ​available.​ ​Xx] 
 
 
Once​ ​you​ ​have​ ​a​ ​call​ ​with​ ​them,​ ​ask​ ​questions​ ​like: 
 
● What​ ​are​ ​you​ ​currently​ ​struggling​ ​with? 
● What​ ​do​ ​you​ ​hope​ ​to​ ​accomplish​ ​this? 
● What​ ​has​ ​held​ ​you​ ​back​ ​so​ ​far​ ​from​ ​accomplishing​ ​this 
● If​ ​I​ ​could​ ​help​ ​you​ ​with​ ​anything,​ ​what​ ​would​ ​you​ ​want​ ​my​ ​help​ ​with? 
 
Give​ ​some​ ​value​ ​on​ ​these​ ​calls,​ ​and​ ​offer​ ​some​ ​advice​ ​to​ ​thank​ ​the​ ​person​ ​on​ ​the​ ​other​ ​end​ ​for 
helping​ ​you.​ ​If​ ​they​ ​enjoy​ ​your​ ​advice​ ​and​ ​feedback​ ​and​ ​they​ ​feel​ ​like​ ​you’re​ ​someone​ ​who​ ​can​ ​help 
them,​ ​you​ ​may​ ​even​ ​sign​ ​up​ ​a​ ​client! 
 
Take​ ​notes…​ ​What​ ​are​ ​the​ ​common​ ​struggles​ ​of​ ​this​ ​ideal​ ​client​ ​that​ ​came​ ​up​ ​in​ ​the​ ​call? 
 
 
___________________________________________________________________________
___________________________________________________________________________ 
 
 
What​ ​goals​ ​do​ ​they​ ​wish​ ​to​ ​accomplish? 
 
 
___________________________________________________________________________
___________________________________________________________________________ 
 
 
How​ ​can​ ​I​ ​help​ ​them​ ​with​ ​this​ ​by​ ​creating​ ​a​ ​specific​ ​product​ ​or​ ​service? 
 
 
___________________________________________________________________________
___________________________________________________________________________ 
 
Don’t​ ​just​ ​read​ ​these​ ​and​ ​move​ ​along.​ ​TAKE​ ​ACTION! 
 
That​ ​is​ ​the​ ​difference​ ​between​ ​those​ ​who​ ​get​ ​results,​ ​and​ ​those​ ​who​ ​don’t.​ ​TAKE​ ​ACTION 
GIRLFRIEND. 
 
TAKE​ ​ACTION.​ ​There​ ​is​ ​no​ ​failure,​ ​only​ ​feedback.​ ​The​ ​ones​ ​who​ ​make​ ​it​ ​are​ ​the​ ​ones​ ​who​ ​dive​ ​in, 
without​ ​knowing​ ​the​ ​result​ ​and​ ​then​ ​PIVOT-PIVOT-PIVOT​ ​until​ ​you​ ​find​ ​you’re​ ​perfect​ ​lil​ ​spot. 
 
Identifying​ ​Your​ ​A.B.C.D.E​ ​of​ ​your​ ​Dream​ ​Client 
 
 
In​ ​this​ ​section,​ ​we​ ​are​ ​going​ ​to​ ​create​ ​5​ ​different​ ​things​ ​you​ ​need​ ​to​ ​KNOW​ ​and​ ​always​ ​remember 
about​ ​your​ ​dream​ ​client.​ ​They​ ​are​ ​essential. 
 
You’ll​ ​be​ ​taking​ ​these​ ​components,​ ​and​ ​tucking​ ​them​ ​into​ ​the​ ​templates​ ​I​ ​give​ ​you​ ​later​ ​in​ ​order​ ​to 
create​ ​some​ ​bomb-copy​ ​to​ ​attract​ ​and​ ​connect​ ​with​ ​your​ ​ideal​ ​client. 
 
What​ ​are​ ​her​ ​BIGGEST​ ​hopes​ ​and​ ​dreams.​ ​What​ ​are​ ​her​ ​goals? 
 
These​ ​should​ ​also​ ​align​ ​to​ ​what​ ​you​ ​have​ ​accomplished​ ​already​ ​as​ ​you​ ​are​ ​the​ ​one​ ​who​ ​is​ ​going​ ​to 
position​ ​yourself​ ​to​ ​help​ ​her. 
 
Knowing​ ​THESE​ ​pain​ ​points​ ​and​ ​outcomes​ ​are​ ​the​ ​MAJOR​ ​key​ ​in​ ​making​ ​your​ ​sales​ ​pages,​ ​and 
sales​ ​calls​ ​effective.​ ​THIS​ ​IS​ ​AN​ ​ESSENTIAL​ ​PART​ ​OF​ ​THE​ ​PROCESS. 
 
When​ ​someone​ ​is​ ​purchasing​ ​your​ ​products​ ​and​ ​services,​ ​they​ ​want​ ​to​ ​be​ ​100%​ ​sure​ ​that​ ​the 
program​ ​is​ ​catered​ ​to​ ​them​ ​and​ ​their​ ​needs.​ ​Doing​ ​this​ ​essential​ ​groundwork​ ​is​ ​the​ ​difference 
between​ ​your​ ​customer​ ​saying​ ​‘blah’​ ​or​ ​“How​ ​did​ ​you​ ​know​ ​EXACTLY​ ​what​ ​I​ ​need?!” 
 
I​ ​believe​ ​in​ ​you,​ ​and​ ​I​ ​KNOW​ ​you​ ​can​ ​help​ ​create​ ​massive​ ​change​ ​in​ ​people’s​ ​lives.​ ​I’m​ ​thrilled​ ​to 
see​ ​all​ ​the​ ​good​ ​you​ ​do! 
 
What​ ​is​ ​their​ ​BEFORE?​ ​What​ ​is​ ​their​ ​PAIN​ ​POINT?​ ​What​ ​is​ ​their​ ​struggle​ ​that​ ​they​ ​are​ ​being 
kept​ ​up​ ​at​ ​night​ ​with?​ ​This​ ​is​ ​their​ ​current​ ​situation​ ​that​ ​they​ ​are​ ​HUGELY​ ​unhappy​ ​with. 
 
A.​ ​Write​ ​down​ ​10​ ​Pain​ ​Points​ ​that​ ​are​ ​keeping​ ​your​ ​target​ ​client​ ​up​ ​at​ ​night 
 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
 
B.​ ​Now​ ​assess​ ​each​ ​of​ ​those​ ​pain​ ​points,​ ​what​ ​emotions​ ​are​ ​they​ ​making​ ​her​ ​feel​ ​every​ ​day? 
Write​ ​down​ ​three: 
 
 
Pain​ ​Points  Emotion​ ​1:  Emotion​ ​2:  Emotion​ ​3: 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
 
 
You​ ​are​ ​going​ ​to​ ​relate​ ​back​ ​to​ ​these​ ​and​ ​use​ ​these​ ​in​ ​your​ ​own​ ​story​ ​telling​ ​and​ ​copy​ ​to​ ​create​ ​a 
closer​ ​connection​ ​to​ ​your​ ​audience,​ ​and​ ​help​ ​them​ ​see​ ​how​ ​much​ ​you​ ​understand​ ​what​ ​they’re 
currently​ ​going​ ​through. 
 
C.​ ​Now​ ​assess​ ​each​ ​of​ ​those​ ​pain​ ​points,​ ​what​ ​are​ ​they​ ​stopping​ ​her​ ​from​ ​doing​ ​in​ ​her​ ​life?​ ​For 
the​ ​most​ ​part,​ ​each​ ​pain​ ​point​ ​should​ ​have​ ​an​ ​equal​ ​and​ ​opposite​ ​positive​ ​outcome​ ​that​ ​YOU 
know​ ​that​ ​you​ ​can​ ​help​ ​her​ ​achieve: 
 
Example:​ ​She​ ​is​ ​currently​ ​struggling​ ​with​ ​lack​ ​of​ ​feeling​ ​self-belief​ ​which​ ​is​ ​stopping​ ​her​ ​from 
putting​ ​herself​ ​and​ ​her​ ​business​ ​out​ ​there​ ​and​ ​making​ ​the​ ​sales​ ​she​ ​deserves. 
 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
 
 
 
D.​ ​Create​ ​a​ ​list​ ​of​ ​the​ ​opposite​ ​of​ ​these​ ​pain​ ​points,​ ​which​ ​equals​ ​out​ ​to​ ​be​ ​your​ ​target​ ​client’s 
goals.​ ​These​ ​should​ ​align​ ​to​ ​an​ ​outcome​ ​that​ ​you​ ​can​ ​help​ ​her​ ​achieve: 
 
 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
 
 
E.​ ​And​ ​lastly,​ ​once​ ​your​ ​target​ ​client​ ​achieves​ ​this​ ​goal,​ ​how​ ​will​ ​it​ ​affect​ ​and​ ​improve​ ​their​ ​life? 
PS:​ ​Use​ ​Emotional​ ​Words 
 
 
• 
• 
• 
• 
• 
• 
• 
• 
   
• 
• 
 
 
Get​ ​really​ ​comfortable​ ​with​ ​knowing​ ​your​ ​ideal​ ​client’s​ ​A.​ ​Pain​ ​points​ ​B.​ ​Current​ ​Emotions​ ​C. 
Goals​ ​That​ ​You​ ​Can​ ​Help​ ​With​ ​and​ ​D.​ ​Their​ ​Goals​ ​and​ ​E.​ ​How​ ​That​ ​Will​ ​Improve​ ​and​ ​Affect 
Their​ ​Lives. 
 
Later​ ​in​ ​this​ ​course,​ ​I’ll​ ​be​ ​helping​ ​you​ ​outline​ ​how​ ​to​ ​create​ ​content​ ​and​ ​communications​ ​that 
connect​ ​with​ ​your​ ​ideal​ ​client,​ ​and​ ​I’ll​ ​be​ ​getting​ ​you​ ​to​ ​refer​ ​back​ ​to​ ​A.B.C.​ ​D​ ​and​ ​E.​ ​to​ ​help​ ​you​ ​fill 
in​ ​your​ ​templates. 
 

Manifesting​ ​Your​ ​Ideal​ ​Client 

 
As​ ​a​ ​business​ ​owner,​ ​and​ ​an​ ​ambitious​ ​woman,​ ​I​ ​want​ ​you​ ​to​ ​realize​ ​that​ ​you​ ​ONLY​ ​have​ ​room​ ​for 
success​ ​in​ ​your​ ​mind.​ ​Realize​ ​that​ ​successful​ ​people​ ​think​ ​differently. 
 
They​ ​only​ ​leave​ ​room​ ​for​ ​positivity.​ ​They​ ​only​ ​picture​ ​in​ ​their​ ​mind​ ​what​ ​they​ ​want​ ​to​ ​attract.​ ​The 
reason​ ​why​ ​is​ ​WHATEVER​ ​YOU​ ​THINK​ ​ABOUT​ ​YOU​ ​CREATE 
 
I​ ​PROMISE​ ​YOU​ ​THAT.​ ​Whatever-you-think-about-you-create. 
 
Only​ ​leave​ ​room​ ​in​ ​your​ ​powerful,​ ​and​ ​miraculous​ ​mind​ ​for​ ​what​ ​you​ ​want.​ ​When​ ​you​ ​focus​ ​on 
what​ ​you​ ​WANT,​ ​and​ ​you​ ​trust​ ​it​ ​is​ ​on​ ​it’s​ ​way​ ​and​ ​you​ ​EXPECT​ ​IT,​ ​AND​ ​ONLY​ ​THE​ ​OUTCOME​ ​you 
want,​ ​it​ ​WILL​ ​show​ ​up. 
 
Spend​ ​15​ ​minutes​ ​morning​ ​and​ ​night​ ​manifesting​ ​and​ ​imagining​ ​with​ ​intent​ ​your​ ​target​ ​client 
saying​ ​YES!​ ​Imaging​ ​your​ ​positive​ ​sales​ ​calls,​ ​see​ ​in​ ​your​ ​mind​ ​the​ ​client​ ​sitting​ ​at​ ​a​ ​table​ ​with​ ​you 
saying​ ​ ​“Yes,​ ​I​ ​want​ ​to​ ​work​ ​with​ ​you!”​ ​and​ ​sending​ ​you​ ​the​ ​money.​ ​Have​ ​fun​ ​imagining​ ​that​ ​this​ ​is 
your​ ​new​ ​life.​ ​It​ ​is​ ​:) 
 
Picture​ ​In​ ​Your​ ​Mind’s​ ​Eye​ ​Your​ ​Clients​ ​Coming​ ​In….​ ​It​ ​is​ ​available​ ​for​ ​you​ ​in​ ​the​ ​universe. 
Continue​ ​manifesting​ ​it​ ​so​ ​you​ ​can​ ​see​ ​it​ ​appear​ ​in​ ​your​ ​reality. 
 

 
MODULE​ ​3:​ ​Researching​ ​Essentials-​ ​Creating​ ​A​ ​Package 
That​ ​Sells 
 
By​ ​the​ ​end​ ​of​ ​this​ ​module,​ ​you​ ​will​ ​learn: 
● How​ ​to​ ​create​ ​a​ ​package​ ​that​ ​aligns​ ​to​ ​what​ ​your​ ​ideal​ ​clients​ ​REALLY​ ​want 
 ● Understand​ ​how​ ​you​ ​want​ ​to​ ​outline​ ​your​ ​offers​ ​to​ ​create​ ​a​ ​DREAMY​ ​product​ ​that​ ​gets 
attention 
● How​ ​to​ ​price​ ​yourself​ ​for​ ​high-ticket​ ​fees​ ​and​ ​feel​ ​COMFORTABLE​ ​charging​ ​your 
worth 
● What​ ​every​ ​sales​ ​page​ ​NEEDS​ ​to​ ​get​ ​aligned​ ​with​ ​your​ ​target​ ​client​ ​and​ ​have​ ​them​ ​hit 
that​ ​BUY​ ​NOW​ ​button 
● Tools​ ​That​ ​You​ ​Will​ ​Need​ ​To​ ​Create​ ​Packages​ ​That​ ​Sell​ ​(And​ ​How​ ​To​ ​Sell​ ​Them) 
 
 
How​ ​To​ ​Create​ ​Your​ ​Packages 
Length​ ​Of​ ​Time​ ​Of​ ​The​ ​Offer 
How​ ​to​ ​Price​ ​Your​ ​Offer 
 
At​ ​this​ ​part​ ​in​ ​our​ ​journey,​ ​you​ ​know​ ​exactly​ ​how​ ​you​ ​can​ ​make​ ​an​ ​impact​ ​on​ ​people’s​ ​lives,​ ​and 
how​ ​your​ ​ideal​ ​target​ ​client​ ​wishes​ ​to​ ​be​ ​helped​ ​so​ ​that​ ​they​ ​can​ ​achieve​ ​their​ ​goals.​ ​Your​ ​package 
or​ ​program​ ​is​ ​something​ ​you​ ​can​ ​create​ ​to​ ​intersect​ ​these​ ​two. 
 
From​ ​my​ ​experience,​ ​being​ ​more​ ​specific​ ​with​ ​what​ ​you​ ​help​ ​people​ ​with​ ​is​ ​better.​ ​Your​ ​target 
client​ ​doesn’t​ ​know​ ​what​ ​you​ ​offer​ ​unless​ ​you​ ​tell​ ​them. 
 
It​ ​is​ ​your​ ​job​ ​to​ ​show​ ​up​ ​and​ ​share​ ​what​ ​you​ ​offer,​ ​how​ ​it’s​ ​important​ ​in​ ​their​ ​lives,​ ​how​ ​it​ ​will​ ​help 
them​ ​and​ ​why​ ​they​ ​need​ ​it. 
 
We’re​ ​going​ ​to​ ​create​ ​a​ ​package​ ​that​ ​you’re​ ​SO​ ​excited​ ​about,​ ​that​ ​you​ ​want​ ​to​ ​talk​ ​about​ ​it​ ​every 
day.​ ​Why?​ ​Because​ ​the​ ​only​ ​way​ ​that​ ​it​ ​will​ ​sell​ ​is​ ​if​ ​you​ ​talk​ ​about​ ​it​ ​and​ ​put​ ​it​ ​into​ ​people’s​ ​hands. 
 
Get​ ​really​ ​comfortable​ ​with​ ​knowing​ ​what​ ​your​ ​gifts​ ​are,​ ​being​ ​CONFIDENT​ ​about​ ​how​ ​you​ ​can 
help​ ​people,​ ​and​ ​putting​ ​your​ ​amazing​ ​products​ ​and​ ​services​ ​into​ ​people’s​ ​hands. 
 
 
Essentially​ ​people​ ​will​ ​want​ ​the​ ​following​ ​things​ ​in​ ​one​ ​capacity​ ​or​ ​another: 
 
Something​ ​that: 
 
Helps​ ​them​ ​make​ ​more​ ​money 
Makes​ ​them​ ​lose​ ​weight​ ​or​ ​look​ ​more​ ​beautiful 
Something​ ​that​ ​improves​ ​their​ ​love​ ​life 
Something​ ​that​ ​can​ ​make​ ​their​ ​life​ ​drastically​ ​easier 
 
These​ ​are​ ​the​ ​major​ ​areas​ ​where​ ​people​ ​are​ ​making​ ​purchases. 
 
If​ ​you​ ​want​ ​to​ ​create​ ​a​ ​product​ ​that​ ​sells,​ ​you​ ​can​ ​create​ ​whichever​ ​product​ ​you​ ​want,​ ​so​ ​long​ ​as 
your​ ​purchaser​ ​can​ ​see​ ​that​ ​it​ ​will​ ​help​ ​them​ ​achieve​ ​one​ ​of​ ​these​ ​goals,​ ​you’ll​ ​be​ ​able​ ​to​ ​drastically 
increase​ ​the​ ​potential​ ​that​ ​people​ ​see​ ​the​ ​need​ ​for​ ​this​ ​product. 
 
You​ ​need​ ​to​ ​be​ ​specific,​ ​and​ ​you​ ​need​ ​to​ ​help​ ​the​ ​purchaser​ ​see​ ​that​ ​YOU​ ​are​ ​the​ ​right​ ​one​ ​to​ ​help 
with​ ​this. 
 
And​ ​through​ ​your​ ​research​ ​you​ ​have​ ​likely​ ​found​ ​trends,​ ​what​ ​are​ ​some​ ​of​ ​the​ ​trends​ ​in​ ​what 
people​ ​are​ ​looking​ ​for​ ​help​ ​with: 
 
 
___________________________________________________________________________ 
 
___________________________________________________________________________ 
 
 
 
Brainstorm​ ​ideas​ ​for​ ​transformations​ ​that​ ​you​ ​can​ ​provide​ ​people​ ​+​ ​be​ ​specific: 
Meaning​ ​rather​ ​than​ ​‘lose​ ​weight’​ ​have​ ​the​ ​transformation​ ​be​ ​‘lose​ ​30​ ​pounds​ ​in​ ​3​ ​months’. 
 
1. ____________________________________________________ 
2. ____________________________________________________ 
3. ____________________________________________________ 
4. ____________________________________________________ 
5. ____________________________________________________ 
 
 
Out​ ​of​ ​all​ ​the​ ​transformations​ ​you​ ​can​ ​help​ ​someone​ ​create,​ ​which​ ​one​ ​do​ ​you​ ​feel​ ​is​ ​of​ ​the​ ​highest 
necessity​ ​for​ ​your​ ​target​ ​client​ ​(while​ ​you’ll​ ​have​ ​fun​ ​creating). 
 
Once​ ​you’ve​ ​decided​ ​on​ ​the​ ​#1​ ​transformation​ ​you​ ​want​ ​to​ ​help​ ​people​ ​with,​ ​write​ ​it​ ​down​ ​here: 
 
 
___________________________________________________________________________ 
 
 
THIS​ ​is​ ​what​ ​your​ ​package​ ​is​ ​going​ ​to​ ​help​ ​people​ ​with!​ ​CONGRATULATIONS!!!​ ​This​ ​is​ ​a​ ​HUGE​ ​step​ ​that 
you’ve​ ​made​ ​this​ ​decision. 
 
This​ ​is​ ​the​ ​one​ ​thing​ ​you’re​ ​going​ ​to​ ​stick​ ​to​ ​in​ ​crafting​ ​this​ ​package.​ ​SO-STAY-ON-TRACK. 
 
I​ ​KNOW​ ​you’re​ ​good​ ​at​ ​a​ ​lot​ ​of​ ​things,​ ​and​ ​you​ ​want​ ​to​ ​show​ ​them​ ​all​ ​off,​ ​but​ ​you​ ​need​ ​to​ ​be​ ​able​ ​to​ ​help 
people​ ​with​ ​ONE​ ​transformation,​ ​and​ ​help​ ​them​ ​see​ ​how​ ​you​ ​do​ ​it,​ ​and​ ​by​ ​having​ ​a​ ​package​ ​that 
specializes,​ ​you’ll​ ​help​ ​your​ ​clients​ ​trust​ ​that​ ​you​ ​have​ ​done​ ​the​ ​research​ ​to​ ​create​ ​the​ ​transformation 
rather​ ​than​ ​being​ ​all​ ​like​ ​“I​ ​can​ ​help​ ​you​ ​with​ ​EVERYTHING” 
 
Now,​ ​you​ ​have​ ​to​ ​think​ ​about​ ​the​ ​starting​ ​point​ ​of​ ​your​ ​ideal​ ​client​ ​(their​ ​before)​ ​and​ ​the​ ​transformation 
you​ ​will​ ​help​ ​them​ ​with​ ​(their​ ​after) 
 
Your​ ​job​ ​in​ ​this​ ​package​ ​is​ ​to​ ​support,​ ​empower,​ ​and​ ​give​ ​the​ ​tools​ ​to​ ​help​ ​them​ ​transform​ ​from​ ​the 
“before”​ ​to​ ​the​ ​“after”​ ​in​ ​a​ ​step​ ​by​ ​step​ ​plan​ ​that​ ​you​ ​have​ ​created​ ​for​ ​them. 
 
Write​ ​out​ ​the​ ​important​ ​things​ ​that​ ​ideal​ ​client​ ​would​ ​need​ ​to​ ​get​ ​from​ ​the​ ​“before”​ ​to​ ​the​ ​“after” 
 
Brainstorm​ ​below​ ​all​ ​the​ ​things​ ​that​ ​someone​ ​would​ ​need​ ​to​ ​do​ ​to​ ​get​ ​from​ ​their​ ​‘before’​ ​to​ ​their​ ​‘after’. 
Get​ ​ALL​ ​the​ ​ideas​ ​down,​ ​and​ ​play​ ​for​ ​10​ ​minutes​ ​with​ ​all​ ​the​ ​ideas.​ ​When​ ​you’re​ ​done,​ ​pull​ ​out​ ​the​ ​most 
important​ ​ones. 
 
Brainstorm​ ​here: 
 
​ ​_______________________________________________________________________ 
 
 
 
 
 
 
 
 
 
​ ​_______________________________________________________________________ 
 
 
 
Here’s​ ​how​ ​they​ ​can​ ​get​ ​from​ ​their​ ​‘before’​ ​to​ ​their​ ​‘after’​ ​in​ ​8-12​ ​steps 
 
Step​ ​1:​ ​ ​_______________________________________________________________________ 
 
Step​ ​2:​ ​_______________________________________________________________________ 
 
Step​ ​3:​ ​ ​_______________________________________________________________________ 
 
Step​ ​4:​ ​ ​_______________________________________________________________________ 
 
Step​ ​5:​ ​ ​_______________________________________________________________________ 
 
Step​ ​6:​ ​ ​_______________________________________________________________________ 
 
Step​ ​7:​ ​ ​_______________________________________________________________________ 
 
Step​ ​8:​ ​ ​_______________________________________________________________________ 
 
Step​ ​9:​ ​ ​_______________________________________________________________________ 
 
Step​ ​10:_______________________________________________________________________ 
 
 
Step​ ​11:​ ​_______________________________________________________________________ 
 
Step​ ​12:_______________________________________________________________________ 
 
 
 
Now,​ ​are​ ​they​ ​in​ ​the​ ​right​ ​order?​ ​No?​ ​No​ ​worries,​ ​put​ ​them​ ​in​ ​the​ ​right​ ​order​ ​below: 
 
 
Step​ ​1:​ ​ ​_______________________________________________________________________ 
 
Step​ ​2:​ ​_______________________________________________________________________ 
 
Step​ ​3:​ ​ ​_______________________________________________________________________ 
 
Step​ ​4:​ ​ ​_______________________________________________________________________ 
 
Step​ ​5:​ ​ ​_______________________________________________________________________ 
 
Step​ ​6:​ ​ ​_______________________________________________________________________ 
 
Step​ ​7:​ ​ ​_______________________________________________________________________ 
 
Step​ ​8:​ ​ ​_______________________________________________________________________ 
 
Step​ ​9:​ ​ ​_______________________________________________________________________ 
 
Step​ ​10:_______________________________________________________________________ 
 
Step​ ​11:​ ​_______________________________________________________________________ 
 
Step​ ​12:_______________________________________________________________________ 
 
 
Create​ ​trainings​ ​that​ ​helped​ ​you​ ​reach​ ​your​ ​goal​ ​that​ ​offer​ ​great​ ​value​ ​so​ ​that​ ​they​ ​establish​ ​you​ ​as​ ​an 
expert.​ ​You​ ​need​ ​to​ ​be​ ​consistent​ ​in​ ​your​ ​communication.​ ​You​ ​need​ ​show​ ​up​ ​in​ ​a​ ​certain​ ​way.​ ​Create 
trainings​ ​that​ ​offer​ ​incredible​ ​value​ ​and​ ​really​ ​support,​ ​motivate​ ​and​ ​help​ ​your​ ​client​ ​reach​ ​their​ ​goal. 
 
For​ ​each​ ​“Session”​ ​map​ ​out​ ​exactly​ ​what​ ​you​ ​will​ ​cover​ ​in​ ​each​ ​session​ ​in​ ​a​ ​notepad.​ ​Create​ ​an​ ​outline 
of​ ​each.​ ​Get​ ​REALLY​ ​excited​ ​about​ ​what​ ​you’re​ ​going​ ​to​ ​offer​ ​and​ ​help​ ​your​ ​clients​ ​with. 
 
Use​ ​this​ ​outline​ ​to​ ​create​ ​your​ ​outline​ ​for​ ​your​ ​packages​ ​[SELECT​ ​MAKE​ ​A​ ​COPY]: 
https://docs.google.com/document/d/1mYisbPUjtyi_mZOCVy41Ik5epvKuHX-u4OKutSoYifY/edit#headin
g=h.vov2yddziry3 
 
 
 
Now​ ​you​ ​need​ ​to​ ​think​ ​about​ ​how​ ​this​ ​content​ ​will​ ​be​ ​delivered. 
 
Will​ ​it​ ​be: 
 
● Solely​ ​1:1​ ​phone​ ​sessions?​ ​An​ ​In-person​ ​service?​ ​How​ ​long​ ​will​ ​the​ ​sessions​ ​be?​ ​60​ ​minutes?​ ​90 
minutes?​ ​45​ ​minutes? 
● Offered​ ​alongside​ ​unlimited​ ​emails​ ​in​ ​between​ ​sessions? 
● Will​ ​there​ ​be​ ​guides,​ ​or​ ​checklists​ ​to​ ​accompany​ ​it? 
● Will​ ​there​ ​be​ ​video​ ​content​ ​or​ ​audio​ ​content​ ​to​ ​accompany​ ​it? 
 
Think​ ​about​ ​what​ ​you​ ​will​ ​offer​ ​to​ ​embellish​ ​the​ ​package,​ ​and​ ​give​ ​your​ ​new​ ​clients​ ​an​ ​incredible 
experience. 
 
 

Length​ ​Of​ ​Time​ ​Of​ ​The​ ​Offer 

 
 
Think​ ​about​ ​how​ ​long​ ​you​ ​want​ ​your​ ​packages​ ​to​ ​last. 
 
I​ ​am​ ​a​ ​big​ ​proponent​ ​of​ ​working​ ​with​ ​your​ ​clients​ ​for​ ​at​ ​least​ ​3​ ​months,​ ​in​ ​order​ ​for​ ​them​ ​to​ ​get​ ​the 
transformation​ ​they​ ​are​ ​after​ ​if​ ​you​ ​are​ ​a​ ​coach​ ​or​ ​consultant.​ ​If​ ​you​ ​work​ ​in​ ​a​ ​different​ ​service-based 
business,​ ​make​ ​sure​ ​you​ ​charge​ ​by​ ​the​ ​package​ ​rather​ ​than​ ​by​ ​the​ ​hour.​ ​The​ ​last​ ​thing​ ​you​ ​want​ ​to​ ​do​ ​is 
trade​ ​time​ ​for​ ​money. 
 
We​ ​also​ ​want​ ​to​ ​take​ ​you​ ​off​ ​the​ ​hamster​ ​wheel​ ​of​ ​constantly​ ​chasing​ ​clients,​ ​and​ ​helping​ ​you​ ​create 
packages​ ​that​ ​will​ ​help​ ​you​ ​cover​ ​the​ ​costs​ ​of​ ​acquiring​ ​a​ ​client. 
 
You​ ​can​ ​create​ ​packages​ ​the​ ​length​ ​of​ ​time​ ​that​ ​you​ ​believe​ ​that​ ​your​ ​client​ ​will​ ​see​ ​the​ ​complete​ ​result 
of​ ​working​ ​with​ ​you. 
 
Think​ ​about​ ​if​ ​you​ ​want​ ​your​ ​package​ ​to​ ​be​ ​3​ ​months,​ ​6​ ​months,​ ​longer? 
 
My​ ​package​ ​will​ ​be​ ​_____________________________________. 
 
Offering​ ​super-low​ ​price​ ​point​ ​products​ ​can​ ​sometimes​ ​cannibalize​ ​the​ ​sales​ ​of​ ​your​ ​longer​ ​term 
packages. 
 
People​ ​may​ ​sign​ ​up​ ​for​ ​just​ ​one​ ​day​ ​of​ ​working​ ​with​ ​you,​ ​and​ ​not​ ​see​ ​the​ ​complete​ ​transformation​ ​that 
they​ ​are​ ​looking​ ​for.​ ​They’ll​ ​continue​ ​to​ ​struggle​ ​with​ ​the​ ​issue​ ​they’re​ ​facing,​ ​and​ ​you​ ​will​ ​have​ ​one​ ​less 
person​ ​who​ ​you​ ​can​ ​give​ ​your​ ​complete​ ​transformation​ ​to! 
 
 

 
 Craft​ ​Your​ ​Package​ ​With​ ​High-Level​ ​Fees 
 
I​ ​used​ ​to​ ​work​ ​in​ ​retail,​ ​and​ ​I​ ​noticed,​ ​that​ ​people​ ​rarely​ ​bought​ ​simply​ ​because​ ​of​ ​a​ ​NEED,​ ​they 
bought​ ​because​ ​of​ ​a​ ​feeling.  
 
The​ ​place​ ​that​ ​I​ ​worked​ ​sold​ ​items​ ​that​ ​were​ ​at​ ​a​ ​higher​ ​price​ ​point.​ ​There​ ​was​ ​less​ ​expensive 
options​ ​to​ ​buy​ ​very​ ​similar​ ​items​ ​down​ ​the​ ​hallway​ ​of​ ​the​ ​mall,​ ​but​ ​women​ ​came​ ​in​ ​in​ ​DROVES​ ​to 
purchase​ ​these​ ​premium​ ​quality​ ​products​ ​at​ ​premium​ ​prices. 
 
WHY.​ ​Not​ ​because​ ​they​ ​NEEDED​ ​it.​ ​It​ ​wasn’t​ ​the​ ​end​ ​of​ ​the​ ​world​ ​if​ ​they​ ​didn’t​ ​have​ ​another​ ​silk 
blouse​ ​hanging​ ​in​ ​their​ ​closets,​ ​heck,​ ​they​ ​more​ ​than​ ​likely​ ​had​ ​a​ ​closet​ ​FULL​ ​of​ ​silk​ ​blouses. 
 
They​ ​bought​ ​because​ ​of​ ​a​ ​FEELING.​ ​I​ ​feel​ ​like​ ​I​ ​should​ ​get​ ​this.​ ​I​ ​feel​ ​like​ ​I’ll​ ​have​ ​the​ ​best​ ​time 
sashaying​ ​around​ ​the​ ​party​ ​in​ ​this​ ​beautiful​ ​dress.​ ​I​ ​feel​ ​like​ ​the​ ​silk​ ​is​ ​so​ ​much​ ​nicer​ ​on​ ​my​ ​skin 
rather​ ​than​ ​polyester.​ ​I​ ​feel​ ​like​ ​if​ ​anyone​ ​asks​ ​me​ ​where​ ​I​ ​got​ ​my​ ​top,​ ​and​ ​I​ ​can​ ​say​ ​this​ ​premium 
brand,​ ​instead​ ​of​ ​saying​ ​the​ ​discount​ ​competitor,​ ​I​ ​will​ ​feel​ ​so​ ​much​ ​better​ ​about​ ​myself​ ​and​ ​the 
premium​ ​personal​ ​brand​ ​I​ ​am​ ​creating​ ​for​ ​myself. 
 
How​ ​amazing​ ​could​ ​you​ ​be​ ​if​ ​you​ ​created​ ​a​ ​product​ ​that​ ​people​ ​NEEDED​ ​and​ ​helped​ ​them​ ​remove 
any​ ​guilt​ ​around​ ​indulging​ ​in​ ​themselves​ ​by​ ​creating​ ​something​ ​that​ ​‘felt’​ ​good​ ​to​ ​buy​ ​as​ ​well? 
 
Your​ ​job,​ ​as​ ​an​ ​entrepreneur,​ ​is​ ​creating​ ​a​ ​FEELING​ ​for​ ​your​ ​clientele.​ ​People​ ​WILL​ ​purchase 
high-ticket​ ​products​ ​from​ ​you​ ​because​ ​of​ ​a​ ​feeling,​ ​and​ ​they​ ​will​ ​feel​ ​BETTER​ ​about​ ​purchasing​ ​a 
more​ ​expensive​ ​option​ ​if​ ​they​ ​are​ ​looking​ ​for​ ​a​ ​premium​ ​solution​ ​to​ ​their​ ​problem. 
 
There​ ​are​ ​customers​ ​+​ ​clients​ ​at​ ​every​ ​price​ ​point.​ ​You​ ​get​ ​to​ ​decide​ ​which​ ​price​ ​point. 
 
Consider​ ​what​ ​YOUR​ ​income​ ​goals​ ​are,​ ​and​ ​how​ ​much​ ​time​ ​you​ ​have​ ​to​ ​service​ ​a​ ​client,​ ​and 
then​ ​create​ ​a​ ​package​ ​out​ ​of​ ​that. 
 
If​ ​your​ ​income​ ​goal​ ​is​ ​10K​ ​a​ ​month:​ ​You​ ​can​ ​price​ ​your​ ​product​ ​at​ ​2K​ ​and​ ​sell​ ​5 
 
Remember,​ ​the​ ​more​ ​comfortable​ ​you​ ​get​ ​at​ ​providing​ ​results​ ​the​ ​more​ ​you​ ​can​ ​get​ ​yourself 
out​ ​there​ ​and​ ​raise​ ​your​ ​prices.  
 
Don’t​ ​be​ ​shy​ ​about​ ​your​ ​price​ ​increases,​ ​publishing​ ​your​ ​price​ ​increases​ ​is​ ​a​ ​great​ ​way​ ​to 
create​ ​a​ ​sense​ ​of​ ​urgency​ ​and​ ​create​ ​a​ ​spike​ ​of​ ​sign​ ​ups. 
 
 
How​ ​to​ ​Price​ ​Your​ ​Offer 
 
 As​ ​you​ ​work​ ​through​ ​this​ ​section,​ ​grab​ ​your​ ​monthly​ ​finance​ ​tracker​ ​that​ ​you​ ​can​ ​refer​ ​to​ ​daily,​ ​and 
weekly​ ​to​ ​help​ ​you​ ​stay​ ​on​ ​top​ ​of​ ​your​ ​finances.​ ​[SELECT​ ​MAKE​ ​A​ ​COPY​ ​TO​ ​MAKE​ ​IT​ ​YOURS]​ ​CLICK 
HERE​ ​TO​ ​ACCESS. 
 
Don’t​ ​worry​ ​what​ ​other​ ​people​ ​are​ ​doing.​ ​Choose​ ​a​ ​price​ ​point​ ​that​ ​you​ ​feel​ ​GOOD​ ​about.​ ​ ​Remember 
when​ ​someone​ ​chooses​ ​to​ ​work​ ​with​ ​you,​ ​they​ ​are​ ​not​ ​just​ ​getting​ ​the​ ​hour​ ​long​ ​phone​ ​call​ ​with​ ​you. 
They​ ​are​ ​also​ ​getting​ ​a​ ​LIFE​ ​of​ ​a​ ​changed​ ​perspective,​ ​and​ ​incredible​ ​tools​ ​that​ ​you​ ​will​ ​give​ ​them​ ​that 
will​ ​help​ ​them​ ​create​ ​a​ ​huge​ ​change​ ​in​ ​their​ ​life. 
 
 
What​ ​Costs​ ​Need​ ​To​ ​Be​ ​Considered​ ​When​ ​Creating​ ​Your​ ​Pricing? 
 
Did​ ​you​ ​know​ ​that​ ​when​ ​you​ ​walk​ ​into​ ​a​ ​retail​ ​store,​ ​and​ ​you​ ​purchase​ ​your​ ​new​ ​t-shirt​ ​for​ ​$90​ ​that​ ​is 
not​ ​the​ ​true​ ​cost​ ​of​ ​the​ ​shirt. 
 
TBH​ ​the​ ​shirt​ ​probably​ ​cost​ ​less​ ​than​ ​$3.oo​ ​for​ ​the​ ​retail​ ​store.​ ​But​ ​as​ ​a​ ​business,​ ​they​ ​have​ ​many​ ​other 
costs​ ​that​ ​need​ ​to​ ​be​ ​covered​ ​in​ ​their​ ​business​ ​to​ ​keep​ ​it​ ​operating​ ​successfully. 
 
Ads,​ ​Marketing,​ ​Staff,​ ​Accounting,​ ​Packaging,​ ​Branding,​ ​Operating​ ​Costs,​ ​A​ ​Place​ ​To​ ​Set​ ​Up​ ​Their 
Business. 
 
PLUS:​ ​As​ ​a​ ​business​ ​owner,​ ​you’ll​ ​likely​ ​have​ ​to​ ​set​ ​aside​ ​anywhere​ ​from​ ​20%-​ ​30%​ ​aside​ ​for​ ​taxes.​ ​That​ ​is 
money​ ​that​ ​you​ ​will​ ​not​ ​even​ ​keep.​ ​So​ ​make​ ​sure​ ​you​ ​are​ ​considering​ ​all​ ​these​ ​things,​ ​and​ ​pricing​ ​yourself​ ​so 
that​ ​you​ ​can​ ​create​ ​a​ ​flourishing​ ​business. 
 
YOU​ ​are​ ​a​ ​business​ ​owner​ ​too,​ ​and​ ​you​ ​have​ ​ALL​ ​these​ ​cost​ ​as​ ​well.​ ​You​ ​need​ ​an​ ​office​ ​to​ ​work​ ​out​ ​of, 
marketing​ ​costs​ ​time​ ​and​ ​money,​ ​your​ ​website​ ​costs​ ​money​ ​to​ ​run,​ ​and​ ​you​ ​wish​ ​to​ ​hire​ ​an​ ​assistant.​ ​All 
these​ ​things​ ​need​ ​to​ ​be​ ​considered​ ​in​ ​the​ ​costs​ ​of​ ​bringing​ ​your​ ​incredible​ ​products​ ​to​ ​your​ ​customers. 
 
Think​ ​about​ ​what​ ​price​ ​point​ ​you​ ​will​ ​feel​ ​HAPPY​ ​to​ ​charge,​ ​and​ ​excited​ ​to​ ​work​ ​with​ ​the​ ​people​ ​who 
you​ ​are​ ​working​ ​with.​ ​Think​ ​about​ ​all​ ​of​ ​your​ ​knowledge,​ ​expertise​ ​that​ ​you​ ​are​ ​bringing​ ​to​ ​the​ ​table.  
 
Consider​ ​about​ ​how​ ​much​ ​time​ ​and​ ​energy​ ​you​ ​will​ ​be​ ​saving​ ​your​ ​customers​ ​by​ ​working​ ​with​ ​you. 
 
YOU​ ​are​ ​valuable,​ ​and​ ​when​ ​you​ ​charge​ ​prices​ ​that​ ​align​ ​with​ ​your​ ​hopes​ ​and​ ​dreams,​ ​you​ ​give​ ​yourself 
more​ ​fire​ ​to​ ​keep​ ​going,​ ​and​ ​help​ ​more​ ​people. 
 
Decide​ ​on​ ​your​ ​price​ ​for​ ​your​ ​premium​ ​package: 
 
I​ ​will​ ​charge​ ​$__________​ ​for​ ​my​ ​__________​ ​month​ ​package​ ​that​ ​includes​ ​_____________ 
sessions/​ ​amount​ ​of​ ​work. 
 
“Remember,​ ​money​ ​is​ ​a​ ​sign​ ​of​ ​your​ ​service​ ​and​ ​impact​ ​in​ ​the​ ​world.​ ​Want​ ​to​ ​make​ ​more 
money?​ ​Ensure​ ​you’re​ ​making​ ​an​ ​impact​ ​and​ ​helping​ ​others.” 
 
  
Creating​ ​Your​ ​Welcome​ ​Package 
 
 
Create​ ​a​ ​welcome​ ​package.​ ​This​ ​will​ ​come​ ​in​ ​handy​ ​for​ ​you​ ​later​ ​during​ ​the​ ​selling​ ​stage,​ ​and 
it​ ​is​ ​a​ ​great​ ​way​ ​to​ ​help​ ​your​ ​clients​ ​prep​ ​for​ ​their​ ​first​ ​session​ ​with​ ​you​ ​so​ ​they​ ​are​ ​more 
focused​ ​and​ ​prepared​ ​for​ ​their​ ​new​ ​life. 
 
People​ ​LOVE​ ​immediate​ ​gratification,​ ​so​ ​when​ ​your​ ​new​ ​clients​ ​know​ ​they​ ​are​ ​going​ ​to​ ​receive 
an​ ​incredible​ ​package​ ​to​ ​help​ ​them​ ​prep​ ​for​ ​their​ ​first​ ​call​ ​with​ ​you,​ ​or​ ​the​ ​initial​ ​work​ ​you​ ​will 
be​ ​doing​ ​with​ ​them,​ ​they​ ​will​ ​be​ ​motivated​ ​to​ ​purchase,​ ​and​ ​get​ ​started​ ​working​ ​with​ ​you. 
 
Your​ ​welcome​ ​package​ ​can​ ​be​ ​a​ ​PDF​ ​guide,​ ​or​ ​even​ ​a​ ​training​ ​video​ ​or​ ​audio​ ​that​ ​helps​ ​your 
new​ ​clients​ ​get​ ​ready​ ​and​ ​prepared​ ​for​ ​working​ ​with​ ​you! 
 
It​ ​could​ ​be​ ​a​ ​list​ ​of​ ​self-discovery​ ​questions​ ​that​ ​the​ ​client​ ​should​ ​ask​ ​themselves​ ​before 
beginning​ ​with​ ​you,​ ​a​ ​list​ ​of​ ​goals​ ​that​ ​they​ ​want​ ​to​ ​accomplish,​ ​things​ ​they​ ​should​ ​research, 
and​ ​so​ ​on. 
 
You​ ​can​ ​create​ ​this​ ​in​ ​a​ ​tool​ ​like​ ​Canva​.​ ​Have​ ​fun​ ​with​ ​it! 
 
Here​ ​is​ ​a​ ​page​ ​from​ ​the​ ​‘welcome​ ​package’​ ​for​ ​the​ ​FFA​ ​group​ ​coaching​ ​program.​ ​Think​ ​about 
the​ ​questions​ ​you​ ​would​ ​like​ ​your​ ​clients​ ​to​ ​ask​ ​themselves​ ​before​ ​beginning​ ​to​ ​work​ ​with​ ​you, 
and​ ​what​ ​you​ ​would​ ​like​ ​them​ ​to​ ​do​ ​to​ ​be​ ​better​ ​prepared​ ​to​ ​get​ ​incredible​ ​results​ ​from​ ​the 
first​ ​session. 
 
https://inspire.yessupply.co/wp-content/uploads/2017/09/Welcome-Package-Orientation-Fre
e-Fulfilled-Affluent-1.pdf 
 
 
 
 
Setting​ ​Your​ ​Goals​ ​and​ ​Creating​ ​Your​ ​Plan​ ​of​ ​Action 
 
Now​ ​that​ ​you​ ​know​ ​WHO​ ​you​ ​are,​ ​HOW​ ​you​ ​will​ ​serve​ ​and​ ​WHAT​ ​you​ ​will​ ​offer,​ ​it’s​ ​important​ ​for​ ​you​ ​to 
set​ ​a​ ​clear​ ​and​ ​concise​ ​goal​ ​of​ ​what​ ​you​ ​ARE​ ​GOING​ ​TO​ ​achieve. 
 
The​ ​chapter​ ​on​ ​Mindset,​ ​establishing​ ​yourself​ ​as​ ​a​ ​leader​ ​and​ ​confidence​ ​was​ ​not​ ​just​ ​for​ ​you​ ​to​ ​read 
and​ ​forget​ ​about.​ ​I​ ​want​ ​you​ ​to​ ​take​ ​these​ ​lessons​ ​and​ ​work​ ​them​ ​into​ ​your​ ​everyday​ ​routines.​ ​Your 
mindset​ ​WILL​ ​determine​ ​your​ ​success.​ ​Make​ ​no​ ​doubt​ ​about​ ​it.​ ​Your​ ​mindset​ ​will​ ​help​ ​you​ ​see​ ​the​ ​goals 
you​ ​are​ ​accomplishing​ ​as​ ​real​ ​and​ ​ready​ ​to​ ​happen.​ ​You​ ​need​ ​to​ ​believe​ ​100%​ ​that​ ​you​ ​can​ ​do​ ​this.​ ​If​ ​you 
believe​ ​100%​ ​and​ ​take​ ​the​ ​action​ ​necessary​ ​and​ ​consistently,​ ​you​ ​will​ ​see​ ​the​ ​result.  
 
In​ ​life​ ​and​ ​and​ ​in​ ​business,​ ​you​ ​get​ ​in​ ​what​ ​you​ ​put​ ​out.​ ​Write​ ​down​ ​this​ ​goal,​ ​concentrate​ ​on​ ​it​ ​every 
day,​ ​and​ ​know​ ​that​ ​when​ ​you​ ​focus​ ​on​ ​the​ ​end​ ​goal​ ​the​ ​things​ ​you​ ​need​ ​to​ ​make​ ​it​ ​happen​ ​will​ ​easily 
attract​ ​themselves​ ​into​ ​your​ ​life. 
 
BE​ ​AWARE​ ​of​ ​when​ ​you​ ​are​ ​doing​ ​‘busy​ ​work’​ ​or​ ​if​ ​you​ ​are​ ​focusing​ ​on​ ​money​ ​generating​ ​activities​ ​that 
will​ ​make​ ​a​ ​difference​ ​in​ ​your​ ​business.​ ​Referring​ ​to​ ​your​ ​finance​ ​tracker​ ​daily,​ ​you​ ​should​ ​be​ ​tracking 
your​ ​sales​ ​every​ ​day​ ​to​ ​ensure​ ​you​ ​are​ ​on​ ​track​ ​to​ ​make​ ​your​ ​monthly​ ​income​ ​goal.​ ​Money-making 
activities​ ​(which​ ​we​ ​will​ ​cover​ ​soon)​ ​MUST​ ​be​ ​part​ ​of​ ​your​ ​routine​ ​every​ ​day. 
 
There’s​ ​a​ ​reason​ ​that​ ​EVERY​ ​major​ ​company​ ​in​ ​the​ ​world​ ​has​ ​a​ ​sales​ ​team.​ ​SALES​ ​IS​ ​THE​ ​LIFEBLOOD 
of​ ​your​ ​business.​ ​And​ ​babe,​ ​as​ ​a​ ​start​ ​up-​ ​YOU​ ​ARE​ ​YOUR​ ​SALES​ ​TEAM.  
 
GET-IT-GIRL. 
 
When​ ​you​ ​focus​ ​on​ ​the​ ​end​ ​goal​ ​with​ ​ALL​ ​your​ ​concentration,​ ​any​ ​obstacles​ ​will​ ​give​ ​way.​ ​Take​ ​no​ ​time 
to​ ​even​ ​consider​ ​the​ ​obstacles.​ ​The​ ​goal​ ​is​ ​where​ ​100%​ ​of​ ​your​ ​focus​ ​and​ ​energy​ ​is​ ​going. 
 
What​ ​is​ ​your​ ​goal​ ​you​ ​wish​ ​to​ ​achieve?: 
 
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________ 
 
 
What​ ​is​ ​your​ ​SALES​ ​goal​ ​you​ ​wish​ ​to​ ​achieve?: 
 
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________ 
 
Aligning​ ​to​ ​this​ ​goal,​ ​how​ ​will​ ​you​ ​make​ ​a​ ​positive​ ​impact​ ​on​ ​people​ ​(whether​ ​or​ ​not​ ​they’re​ ​your 
customers)​ ​every​ ​day​ ​to​ ​show​ ​up​ ​as​ ​your​ ​truest​ ​self​ ​(or​ ​your​ ​Sasha​ ​Fierce,​ ​for​ ​now​ ​;)​ ​) 
 
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________ 
 
Are​ ​you​ ​willing​ ​to​ ​show​ ​up​ ​EVERY​ ​DAY​ ​to​ ​believe,​ ​promote​ ​and​ ​sell​ ​for​ ​your​ ​company.​ ​If​ ​YES​ ​(which​ ​the 
answer​ ​should​ ​be​ ​since​ ​you’re​ ​here)​ ​write​ ​down​ ​why​ ​it​ ​is​ ​essential​ ​for​ ​you​ ​to​ ​show​ ​up​ ​for​ ​your​ ​company 
every​ ​day: 
 
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________ 
 
Be​ ​Ready​ ​To​ ​Accept​ ​Your​ ​New​ ​Clients 
 
 
Take​ ​this​ ​goal,​ ​and​ ​focus​ ​on​ ​it​ ​for​​ ​15​ ​minutes​ ​2x​ ​a​ ​day.​ ​Imagine​ ​people​ ​reading​ ​your 
sales​ ​page​ ​and​ ​loving​ ​it.​ ​Think​ ​about​ ​it​ ​when​ ​you​ ​wake​ ​up,​ ​and​ ​when​ ​you​ ​go​ ​to​ ​bed. 
 
Feel​ ​REALLY​ ​good​ ​about​ ​it​ ​and​ ​close​ ​your​ ​eyes​ ​visualizing​ ​and​ ​feeling​ ​like​ ​it’s​ ​already 
real.​ ​Close​ ​your​ ​eyes​ ​and​ ​open​ ​your​ ​mind,​ ​using​ ​your​ ​imagination​ ​so​ ​powerfully​ ​that​ ​it 
already​ ​feels​ ​like​ ​it’s​ ​yours.​ ​Know​ ​that​ ​it’s​ ​coming​ ​to​ ​you. 
 
Go​ ​through​ ​your​ ​website,​ ​and​ ​make​ ​sure​ ​that​ ​you​ ​have​ ​everything​ ​you​ ​need​ ​to​ ​accept 
your​ ​clients​ ​and​ ​be​ ​100%​ ​ready​ ​when​ ​they​ ​show​ ​up.​ ​You​ ​would​ ​be​ ​surprised​ ​how​ ​many 
people​ ​miss​ ​this​ ​step. 
 
Make​ ​sure​ ​you​ ​have​ ​a​ ​method​ ​to​ ​accept​ ​payments,​ ​that​ ​your​ ​packages​ ​and​ ​offers​ ​are 
displayed​ ​on​ ​your​ ​sales​ ​page,​ ​and​ ​that​ ​you​ ​have​ ​all​ ​the​ ​contracts,​ ​forms,​ ​materials​ ​and 
everything​ ​you​ ​need​ ​to​ ​exceed​ ​your​ ​customer​ ​expectations. 
 
 
 

Choose​ ​Your​ ​Payment​ ​Gateway 

Get​ ​that​ ​money,​ ​honey. 

Of​ ​course,​ ​if​ ​we​ ​want​ ​to​ ​make​ ​some​ ​money​ ​(which​ ​I​ ​bet​ ​you​ ​do)​ ​from​ ​this,​ ​we​ ​need​ ​to 

set​ ​up​ ​a​ ​way​ ​for​ ​us​ ​to​ ​take​ ​money​ ​from​ ​our​ ​lovely​ ​clients. 

If​ ​you​ ​have​ ​plans​ ​to​ ​set​ ​up​ ​a​ ​separate​ ​business​ ​bank​ ​account​ ​(or​ ​credit​ ​card)​ ​for​ ​your 

business,​ ​I​ ​advise​ ​you​ ​do​ ​this​ ​now.​ ​It​ ​will​ ​make​ ​it​ ​SOOOOO​ ​much​ ​easier​ ​to​ ​file​ ​for​ ​your 

taxes​ ​and​ ​track​ ​your​ ​expenses. 

Once​ ​you’ve​ ​decided​ ​which​ ​account​ ​you​ ​will​ ​be​ ​using​ ​for​ ​your​ ​business,​ ​set​ ​up​ ​a 

Business​ ​Paypal​ ​Account​ ​and​ ​a​ ​Stripe​ ​Account. 

Head​ ​to​ ​paypal.com​​ ​and​ ​stripe.com​​ ​and​ ​follow​ ​the​ ​instructions​ ​to​ ​set​ ​up​ ​your​ ​account. 

If​ ​you​ ​are​ ​using​ ​stripe,​ ​you’ll​ ​need​ ​a​ ​check​ ​out​ ​system​ ​like​ ​Thrivecart​. 

It​ ​will​ ​take​ ​2-3​ ​days​ ​to​ ​process​ ​and​ ​connect​ ​so​ ​give​ ​yourself​ ​enough​ ​time​ ​to​ ​get​ ​this 

done.​ ​I​ ​would​ ​do​ ​this​ ​ASAP. 

 
 
Creating​ ​Additional​ ​Content​ ​For​ ​Your​ ​Clients 
 
If​ ​you​ ​want​ ​to​ ​create​ ​additional​ ​content​ ​for​ ​your​ ​clients​ ​to​ ​improve​ ​their​ ​customer 

experience,​ ​here​ ​are​ ​some​ ​of​ ​my​ ​favorite​ ​tools​ ​for​ ​creating​ ​additional​ ​PDFs,​ ​videos, 

and​ ​content​ ​for​ ​clients. 

Creating​ ​Videos​ ​for​ ​Your​ ​Content 

If​ ​you​ ​want​ ​to​ ​create​ ​video​ ​content,​ ​here​ ​are​ ​some​ ​of​ ​the​ ​tools​ ​I​ ​use.​ ​Now,​ ​these​ ​are​ ​not 

at​ ​all​ ​necessary. 

Keeping​ ​it​ ​simple​ ​and​ ​creating​ ​videos​ ​with​ ​my​ ​cell​ ​phone,​ ​or​ ​my​ ​laptop​ ​work​ ​perfectly 

well. 

The​ ​tools​ ​we​ ​have​ ​in​ ​our​ ​hands​ ​now​ ​are​ ​WAY​ ​better​ ​than​ ​the​ ​state​ ​of​ ​the​ ​art​ ​tools​ ​from 

10​ ​years​ ​ago,​ ​so​ ​don’t​ ​let​ ​saving​ ​up​ ​for​ ​a​ ​new​ ​DSLR​ ​slow​ ​you​ ​down​ ​or​ ​hold​ ​you​ ​back. 

The​ ​secret​ ​to​ ​getting​ ​ahead​ ​is​ ​getting​ ​started. 

Tools: 
Creating​ ​a​ ​slideshow:​ ​Google​ ​Slides,​ ​Keynote 

Tools​ ​for​ ​recording​ ​screen​ ​(for​ ​tutorials):​ ​Screenflow 

The​ ​Camera​ ​That​ ​I​ ​Use:​ ​Canon​ ​Eos​ ​M3 

The​ ​Mic​ ​I​ ​Use:​ ​Yeti​ ​Blue 

You’ll​ ​need​ ​a​ ​tripod 

I​ ​also​ ​use​ ​a​ ​tripod​ ​when​ ​recording​ ​on​ ​my​ ​phone 

When​ ​your​ ​video​ ​content​ ​is​ ​ready​ ​to​ ​go,​ ​you​ ​can​ ​upload​ ​it​ ​online.  

Options​ ​for​ ​uploading​ ​and​ ​hosting​ ​online: 

Vimeo​​ ​or​ ​Youtube​​ ​(upload​ ​your​ ​videos​ ​as​ ​‘unlisted’) 

Creating​ ​Workbooks​ ​and​ ​E-books 

For​ ​this​ ​program,​ ​I’m​ ​using​ ​Google​ ​Docs​​ ​and​ ​I​ ​simply​ ​“Download​ ​it​ ​as​ ​a​ ​PDF” 

I​ ​also​ ​often​ ​use​ ​“​Canva​”​ ​to​ ​design​ ​pretty​ ​PDFs​ ​and​ ​workbooks. 

What​ ​to​ ​say​ ​in​ ​your​ ​videos: 

Here’s​ ​where​ ​prepping​ ​your​ ​content​ ​and​ ​outlines​ ​beforehand​ ​comes​ ​in​ ​handy.​ ​At​ ​this 

point​ ​when​ ​you​ ​are​ ​creating​ ​your​ ​video​ ​content,​ ​you​ ​should​ ​already​ ​know​ ​what​ ​each 

video​ ​will​ ​be​ ​about,​ ​and​ ​the​ ​objective​ ​of​ ​each.​ ​It’s​ ​okay​ ​to​ ​have​ ​outlines,​ ​but​ ​I​ ​would 
vote​ ​against​ ​scripting​ ​entirely.​ ​People​ ​can​ ​SOOO​ ​see​ ​when​ ​you​ ​have​ ​a​ ​line​ ​by​ ​line 

script,​ ​and​ ​it’s​ ​way​ ​better​ ​when​ ​you​ ​speak​ ​from​ ​the​ ​heart. 

Here’s​ ​a​ ​great​ ​way​ ​to​ ​structure​ ​each​ ​video: 

Hey,​ ​it’s​ ​[NAME]​ ​from​ ​[NAME​ ​OF​ ​COMPANY/COURSE]​ ​and​ ​in​ ​this​ ​Module​ ​[NUMBER] 

I’m​ ​going​ ​to​ ​be​ ​sharing​ ​with​ ​you​ ​exactly​ ​how​ ​I​ ​[amazing​ ​thing​ ​you​ ​are​ ​teaching]. 

What​ ​I’ll​ ​walk​ ​you​ ​through​ ​is: 

● How​ ​to​ ​[METHOD​ ​1]​ ​so​ ​you​ ​can​ ​[ACHIEVE​ ​DESIRED​ ​RESULT​ ​+​ ​OBJECTIVE​ ​OF 

SESSION] 

● How​ ​to​ ​[METHOD​ ​2]​ ​so​ ​you​ ​can​ ​[ACHIEVE​ ​DESIRED​ ​RESULT​ ​+​ ​OBJECTIVE​ ​OF 

SESSION] 

● How​ ​to​ ​[METHOD​ ​3]​ ​so​ ​you​ ​can​ ​[ACHIEVE​ ​DESIRED​ ​RESULT​ ​+​ ​OBJECTIVE​ ​OF 

SESSION] 

By​ ​the​ ​end​ ​of​ ​this​ ​session​ ​you​ ​should​ ​feel​ ​like​ ​you​ ​can​ ​easily​ ​[GOAL].​ ​[TELL​ ​THEM​ ​TO 

GRAB​ ​THEIR​ ​NOTEBOOK​ ​IF​ ​THERE​ ​IS​ ​ONE​ ​+​ ​ANY​ ​OTHER​ ​THINGS​ ​THEY​ ​SHOULD 

KNOW​ ​BEFORE​ ​BEGINNING] 

THEN​ ​GO​ ​INTO​ ​YOUR​ ​CONTENT 

AMAZING!​ ​Great​ ​job!​ ​Now​ ​we’re​ ​done​ ​lesson​ ​[NUMBER]​ ​and​ ​we​ ​covered​ ​[RECAP​ ​ON 

KEY​ ​POINTS]​ ​make​ ​sure​ ​you​ ​[INSERT​ ​HOMEWORK​ ​OR​ ​TO-DO’S]​ ​I’m​ ​so​ ​excited​ ​for 

you,​ ​congrats​ ​on​ ​making​ ​it​ ​this​ ​far-​ ​give​ ​yourself​ ​a​ ​huge​ ​pat​ ​on​ ​the​ ​back​ ​and​ ​I’ll​ ​see 

you​ ​in​ ​the​ ​next​ ​video​ ​where​ ​you’ll​ ​learn​ ​[TEASE​ ​NEXT​ ​VIDEO] 
 

Delivering​ ​the​ ​content​ ​to​ ​your​ ​clients: 

If​ ​you​ ​want​ ​to​ ​host​ ​the​ ​content​ ​online​ ​like​ ​a​ ​course,​ ​I​ ​would​ ​recommend​​ ​this​ ​platform 

called​ ​Teachable​ ​or​ ​Wishlist​​ ​(if​ ​you​ ​have​ ​a​ ​wordpress​ ​blog) 

 
 
Creating​ ​Your​ ​Sales​ ​Page 
 
Creating​ ​a​ ​sales​ ​page​ ​for​ ​your​ ​products​ ​allows​ ​you​ ​to​ ​sell​ ​your​ ​products​ ​and​ ​services 
on​ ​autopilot.​ ​People​ ​can​ ​learn​ ​more​ ​about​ ​what​ ​you​ ​do,​ ​and​ ​how​ ​you​ ​help​ ​them, 
without​ ​you​ ​even​ ​needed​ ​to​ ​be​ ​there.​ ​I’ve​ ​sold​ ​multi-thousand​ ​dollar​ ​products​ ​from​ ​a 
sales​ ​page. 
 
The​ ​key​ ​thing​ ​to​ ​remember​ ​is,​ ​when​ ​you​ ​write​ ​a​ ​sales​ ​page​ ​it​ ​is: 
 
● About​ ​the​ ​client,​ ​not​ ​you 
● About​ ​the​ ​transformation,​ ​not​ ​the​ ​product 
● You​ ​should​ ​BELIEVE​ ​in​ ​your​ ​product​ ​1000%​ ​and​ ​be​ ​excited​ ​about​ ​it,​ ​if​ ​you 
expect​ ​someone​ ​else​ ​to​ ​be​ ​as​ ​well. 
 
Now​ ​that​ ​you​ ​KNOW​ ​your​ ​products,​ ​and​ ​services,​ ​it’s​ ​time​ ​to​ ​get​ ​a​ ​sales​ ​page​ ​UP. 
Although​ ​it’s​ ​great​ ​to​ ​tell​ ​people​ ​about​ ​what​ ​you​ ​have​ ​to​ ​offer,​ ​it’s​ ​essential​ ​to​ ​also​ ​have 
a​ ​page​ ​that​ ​you​ ​can​ ​direct​ ​people​ ​to.​ ​The​ ​power​ ​of​ ​the​ ​internet​ ​is​ ​there​ ​is​ ​the 
opportunity​ ​for​ ​people​ ​that​ ​you​ ​might​ ​never​ ​have​ ​to​ ​chance​ ​to​ ​speak​ ​to​ ​one-on-one 
find​ ​your​ ​sales​ ​page​ ​and​ ​reach​ ​out​ ​wanting​ ​to​ ​work​ ​with​ ​ ​you!​ ​I’ve​ ​had​ ​clients​ ​attracted 
to​ ​me​ ​from​ ​almost​ ​every​ ​continent,​ ​and​ ​it​ ​is​ ​because​ ​I​ ​shared​ ​my​ ​message​ ​far​ ​and 
wide. 
 
What​ ​to​ ​put​ ​on​ ​your​ ​sales​ ​page: 
 
A​ ​bold​ ​headline 
A​ ​call​ ​out​ ​to​ ​who​ ​your​ ​offer​ ​is​ ​for  
The​ ​solution 
Your​ ​offer 
Share​ ​exactly​ ​who​ ​it​ ​is​ ​for 
Introduce​ ​Yourself 
Answer​ ​FAQ’s 
Share​ ​Testimonials 
 
Now​ ​that​ ​you​ ​know​ ​what​ ​your​ ​sales​ ​page​ ​should​ ​have,​ ​this​ ​is​ ​what​ ​you​ ​need​ ​within 
each: 
 
A​ ​bold​ ​headline 
 
Start​ ​with​ ​a​ ​BOLD​ ​HEADLINE.​ ​Think​ ​about​ ​the​ ​outcome​ ​that​ ​you​ ​will​ ​give​ ​your​ ​clients. 
 
A​ ​bold​ ​outline​ ​for​ ​a​ ​coaching​ ​package​ ​that​ ​helps​ ​people​ ​lose​ ​weight​ ​could​ ​be: 
 
“Lose​ ​30​ ​pounds​ ​in​ ​60​ ​days” 
 
A​ ​bold​ ​outline​ ​for​ ​a​ ​coach​ ​who​ ​helps​ ​people​ ​create​ ​freedom-based​ ​businesses​ ​could 
be: 
 
“Create​ ​the​ ​freedom​ ​in​ ​your​ ​life​ ​you​ ​deserve,​ ​and​ ​a​ ​business​ ​that​ ​you​ ​love” 
 
A​ ​call​ ​out​ ​to​ ​who​ ​your​ ​offer​ ​is​ ​for: 
 
In​ ​this​ ​section,​ ​you​ ​let​ ​the​ ​person​ ​who​ ​you​ ​know​ ​that​ ​your​ ​product​ ​will​ ​be​ ​perfect​ ​for 
know​ ​that​ ​you​ ​are​ ​talking​ ​directly​ ​to​ ​them.​ ​You​ ​can​ ​do​ ​this​ ​by​ ​creating​ ​a​ ​list​ ​of 
jot-notes​ ​that​ ​call​ ​them​ ​out. 
 
You​ ​can​ ​do​ ​things​ ​like: 
 
•​ ​Asking​ ​a​ ​question​ ​about​ ​how​ ​they​ ​currently​ ​feel 
•​ ​Asking​ ​a​ ​question​ ​about​ ​what​ ​is​ ​going​ ​on​ ​in​ ​their​ ​life 
•​ ​Calling​ ​out​ ​the​ ​type​ ​of​ ​person​ ​who​ ​they​ ​are 
•​ ​Calling​ ​out​ ​the​ ​type​ ​of​ ​person​ ​who​ ​wants​ ​to​ ​achieve​ ​a​ ​certain​ ​goal 
 
For​ ​example,​ ​you​ ​could​ ​ask: 
 
Are​ ​you​ ​wishing​ ​that​ ​there​ ​was​ ​an​ ​easier​ ​way​ ​to​ ​make​ ​money​ ​doing​ ​work​ ​you​ ​love? 
Do​ ​you​ ​wish​ ​that​ ​there​ ​was​ ​a​ ​way​ ​that​ ​you​ ​could​ ​hit​ ​your​ ​income​ ​goals​ ​while​ ​doing 
work​ ​you​ ​love? 
Do​ ​you​ ​wish​ ​feel​ ​like​ ​you​ ​hold​ ​yourself​ ​back​ ​from​ ​opportunities​ ​you​ ​want​ ​because​ ​of 
fear? 
 
 
The​ ​solution 
 
The​ ​solution​ ​is​ ​what​ ​your​ ​dream​ ​clients​ ​need​ ​in​ ​order​ ​to​ ​see​ ​the​ ​change​ ​in​ ​their​ ​lives. 
If​ ​they​ ​are​ ​someone​ ​who​ ​holds​ ​themselves​ ​back​ ​from​ ​opportunities​ ​because​ ​of​ ​fear, 
then​ ​the​ ​solution​ ​is​ ​resetting​ ​their​ ​mindset​ ​and​ ​becoming​ ​the​ ​most​ ​empowered​ ​self.​ ​If 
the​ ​struggle​ ​is​ ​binge-eating,​ ​then​ ​the​ ​solution​ ​you​ ​offer​ ​may​ ​be​ ​approaching​ ​food​ ​in​ ​a 
whole​ ​new​ ​way,​ ​forgiving​ ​themselves,​ ​and​ ​seeing​ ​food​ ​as​ ​a​ ​friend. 
 
Here​ ​is​ ​a​ ​great​ ​place​ ​to​ ​share​ ​your​ ​personal​ ​story​ ​of​ ​how​ ​you​ ​were​ ​in​ ​that​ ​“before” 
state,​ ​the​ ​struggle,​ ​the​ ​hardships,​ ​and​ ​what​ ​you’ve​ ​since​ ​done​ ​to​ ​get​ ​to​ ​the​ ​“after”. 
Share​ ​how​ ​passionate​ ​you​ ​are​ ​about​ ​helping​ ​more​ ​people​ ​live​ ​their​ ​best​ ​life​ ​and​ ​get​ ​to 
the​ ​“after”​ ​state​ ​too. 
 
 
Your​ ​offer 
 
Now​ ​you​ ​can​ ​share​ ​the​ ​MOST​ ​EXCITING​ ​part.​ ​Your​ ​offer.  
 
Remember,​ ​your​ ​clients​ ​are​ ​not​ ​purchasing​ ​a​ ​PRODUCT​ ​they​ ​are​ ​purchasing​ ​a 
transformation.​ ​They​ ​are​ ​signing​ ​up​ ​so​ ​that​ ​they​ ​can​ ​move​ ​easier​ ​to​ ​the​ ​“after”​ ​state 
that​ ​they​ ​wish​ ​to​ ​achieve. 
 
Break​ ​down​ ​your​ ​offer​ ​into​ ​sections​ ​that​ ​explain​ ​your​ ​incredible​ ​program,​ ​and​ ​how 
it​ ​helps​ ​people. 
 
You​ ​can​ ​do​ ​this​ ​with​ ​‘so​ ​you​ ​can”​ ​and​ ​“so​ ​that”​ ​statements.​ ​By​ ​adding​ ​these,​ ​people​ ​will 
see​ ​how​ ​what​ ​you​ ​offer​ ​will​ ​help​ ​them​ ​in​ ​their​ ​lives​ ​and​ ​how​ ​the​ ​offer​ ​you​ ​create​ ​wil 
help​ ​them​ ​with​ ​their​ ​transformation. 
 
So,​ ​when​ ​you’re​ ​writing​ ​your​ ​offer,​ ​put​ ​in​ ​the​ ​different​ ​sessions​ ​or​ ​steps​ ​and​ ​title 
them. 
 
For​ ​example: 
 
Week​ ​1:​ ​Action-Setting​ ​For​ ​Achieving​ ​Your​ ​Biggest​ ​Goals 
 
And​ ​then​ ​you​ ​want​ ​to​ ​explain​ ​what​ ​this​ ​session​ ​will.​ ​You​ ​can​ ​do​ ​this​ ​with​ ​a​ ​few 
sentences​ ​and/​ ​or​ ​jot-notes.​ ​(I​ ​personally​ ​prefer​ ​jot​ ​notes) 
 
Week​ ​1:​ ​Action-Setting​ ​For​ ​Achieving​ ​Your​ ​Biggest​ ​Goals 
 
In​ ​this​ ​session,​ ​you​ ​will​ ​get​ ​laser​ ​focused​ ​on​ ​what​ ​you​ ​want​ ​to​ ​bring​ ​into​ ​reality,​ ​and 
create​ ​a​ ​crystal​ ​clear​ ​pathway​ ​to​ ​get​ ​there.​ ​We​ ​will​ ​use​ ​proven​ ​methods​ ​to​ ​map​ ​out​ ​the 
quickest​ ​path​ ​to​ ​achieve​ ​your​ ​goals. 
 
● Goal-setting​ ​session​ ​so​ ​you​ ​can​ ​get​ ​laser-focused​ ​on​ ​what​ ​you​ ​want​ ​to​ ​achieve 
and​ ​make​ ​the​ ​most​ ​of​ ​your​ ​time 
● Create​ ​your​ ​path​ ​to​ ​success​ ​so​ ​that​ ​you​ ​have​ ​a​ ​daily​ ​schedule​ ​of​ ​what​ ​you​ ​do 
daily​ ​to​ ​help​ ​you​ ​creative​ ​massive​ ​changes​ ​in​ ​your​ ​life​ ​and​ ​business 
● Align​ ​yourself​ ​with​ ​your​ ​highest​ ​purpose​ ​so​ ​you​ ​are​ ​working​ ​on​ ​projects​ ​that 
make​ ​you​ ​feel​ ​good​ ​inside​ ​and​ ​help​ ​you​ ​create​ ​massive​ ​results 
 
 
Do​ ​this​ ​for​ ​every​ ​section​ ​of​ ​your​ ​offer/package.​ ​REMEMBER.​ ​People​ ​do​ ​not​ ​know 
what​ ​you​ ​offer​ ​until​ ​you​ ​tell​ ​them,​ ​People​ ​will​ ​not​ ​buy​ ​unless​ ​you​ ​ASK​ ​them.​ ​On​ ​the 
internet,​ ​you​ ​have​ ​to​ ​be​ ​very​ ​intentional​ ​and​ ​deliberate.​ ​DO​ ​you​ ​want​ ​people​ ​to​ ​share 
your​ ​video?​ ​ASK​ ​THEM.​ ​Do​ ​you​ ​want​ ​people​ ​to​ ​know​ ​what​ ​you​ ​have​ ​on​ ​offer.​ ​TELL 
THEM.​ ​Do​ ​you​ ​want​ ​people​ ​to​ ​be​ ​excited​ ​enough​ ​to​ ​purchase?​ ​MAKE​ ​THEM 
EXCITED-​ ​GET​ ​EXCITED​ ​YOURSELF! 
 
Everything​ ​that​ ​you​ ​do​ ​has​ ​an​ ​impact.​ ​Everything​ ​that​ ​you​ ​do​ ​not​ ​do​ ​will​ ​create​ ​that 
lack​ ​of​ ​impact. 
 
 
Share​ ​exactly​ ​who​ ​it​ ​is​ ​for 
 
In​ ​this​ ​section,​ ​you​ ​share​ ​who​ ​your​ ​product​ ​is​ ​for.​ ​That​ ​way,​ ​people​ ​who​ ​are​ ​your 
perfect​ ​target​ ​client​ ​know​ ​that​ ​your​ ​product​ ​is​ ​the​ ​perfect​ ​fit​ ​for​ ​them,​ ​and​ ​you​ ​are 
providing​ ​an​ ​offer​ ​of​ ​service​ ​that​ ​they​ ​truly​ ​need.​ ​You​ ​can​ ​state​ ​this​ ​point-blank. 
 
Here​ ​are​ ​some​ ​examples​ ​of​ ​what​ ​you​ ​can​ ​add: 
 
This​ ​is​ ​for​ ​you​ ​if: 
 
You​ ​want​ ​to​ ​create​ ​[GOAL] 
You​ ​are​ ​ready​ ​to​ ​[CREATE​ ​THIS​ ​CHANGE​ ​IN​ ​YOUR​ ​LIFE] 
You​ ​are​ ​[DESCRIBE​ ​TARGET​ ​CLIENT]​ ​who​ ​wants​ ​to​ ​create​ ​[GOAL] 
You​ ​are​ ​no​ ​longer​ ​willing​ ​to​ ​settle 
 
 
Introduce​ ​Yourself 
 
If​ ​someone​ ​has​ ​read​ ​this​ ​far​ ​down​ ​your​ ​sales​ ​page,​ ​they​ ​are​ ​INTERESTED. 
 
Trust​ ​me.​ ​People​ ​do​ ​not​ ​read​ ​sales​ ​pages​ ​of​ ​products​ ​they​ ​are​ ​not​ ​interested​ ​in​ ​buying. 
 
I​ ​can​ ​promise​ ​you,​ ​you​ ​do​ ​not​ ​see​ ​me​ ​regularly​ ​reading​ ​sales​ ​pages​ ​for​ ​football 
courses,​ ​lawn​ ​mowers,​ ​or​ ​vacations​ ​to​ ​cold​ ​places. 
 
NOT-MY-THING. 
 
Those​ ​things​ ​do​ ​not​ ​interest​ ​me​ ​in​ ​the​ ​slightest,​ ​and​ ​therefore,​ ​they’re​ ​not​ ​on​ ​my 
mind. 
 
So​ ​if​ ​someone​ ​has​ ​read​ ​this​ ​far​ ​down​ ​your​ ​sale​ ​page,​ ​this​ ​is​ ​likely​ ​a​ ​product​ ​they 
they’re​ ​really​ ​interested​ ​in,​ ​and​ ​they​ ​feel​ ​like​ ​they​ ​need. 
 
This​ ​is​ ​a​ ​great​ ​opportunity​ ​to​ ​build​ ​trust​ ​by​ ​introducing​ ​yourself,​ ​and​ ​sharing​ ​who​ ​you 
are,​ ​and​ ​why​ ​you’re​ ​so​ ​passionate​ ​about​ ​helping​ ​them.​ ​This​ ​section​ ​also​ ​shows​ ​people 
why​ ​you’re​ ​the​ ​best​ ​person​ ​to​ ​walk​ ​them​ ​through​ ​this​ ​transformation. 
 
BONUS*​ ​Try​ ​installing​ ​a​ ​program​ ​like​ ​Livechat​ ​on​ ​your​ ​website/sale​ ​page​ ​that​ ​will 
allow​ ​you​ ​to​ ​talk​ ​to​ ​people​ ​as​ ​they​ ​scroll​ ​through​ ​your​ ​page​ ​and​ ​answer​ ​their 
questions.​ ​This​ ​is​ ​a​ ​great​ ​way​ ​to​ ​show​ ​people​ ​how​ ​incredible​ ​your​ ​customer​ ​service 
is,​ ​how​ ​much​ ​you​ ​care,​ ​and​ ​answer​ ​any​ ​objections​ ​they​ ​have. 
 
 
Add​ ​Your​ ​Price​ ​and​ ​Sign​ ​Up​ ​Button 
 
Announce​ ​that​ ​its​ ​decision​ ​making​ ​time​ ​and​ ​add​ ​your​ ​PAY​ ​button: 
 
Uplevel​ ​Your​ ​Life 
[PRICE] 
 
*Purchase​ ​button* 
 
Answer​ ​FAQ’s 
 
Often,​ ​there​ ​will​ ​be​ ​common​ ​questions​ ​that​ ​people​ ​ask​ ​before​ ​they​ ​invest​ ​and​ ​make​ ​a 
purchase.​ ​Having​ ​a​ ​FAQ​ ​question​ ​will​ ​be​ ​the​ ​perfect​ ​place​ ​to​ ​answer​ ​these​ ​questions, 
and​ ​help​ ​your​ ​perfect​ ​client​ ​further​ ​decide​ ​if​ ​it’s​ ​right​ ​for​ ​them.​ ​This​ ​is​ ​the​ ​perfect 
place​ ​to​ ​answer​ ​objections​ ​before​ ​they​ ​come​ ​up! 
 
Common​ ​questions​ ​you​ ​may​ ​want​ ​to​ ​answer​ ​are: 
 
Is​ ​there​ ​a​ ​refund​ ​policy? 
How​ ​long​ ​does​ ​the​ ​program​ ​last? 
What​ ​is​ ​included? 
Is​ ​there​ ​a​ ​payment​ ​plan? 
I’ve​ ​tried​ ​to​ ​[ACHIEVE​ ​GOAL]​ ​before,​ ​what​ ​makes​ ​this​ ​different? 
 
Think​ ​of​ ​some​ ​common​ ​questions​ ​that​ ​might​ ​come​ ​up​ ​when​ ​someone​ ​is​ ​ready​ ​to 
purchase.​ ​You​ ​can​ ​constantly​ ​update​ ​this​ ​as​ ​new​ ​ideas​ ​for​ ​FAQ​ ​come​ ​up! 
 
 
Share​ ​Testimonials 
 
This​ ​is​ ​SO​ ​important.​ ​People​ ​want​ ​to​ ​see​ ​other​ ​people’s​ ​results​ ​that​ ​you​ ​can​ ​help​ ​them 
create.​ ​Reach​ ​out​ ​to​ ​past​ ​clients,​ ​and​ ​past​ ​people​ ​who​ ​you​ ​have​ ​helped​ ​who​ ​have​ ​seen 
massive​ ​results​ ​and​ ​ask​ ​if​ ​you​ ​can​ ​display​ ​a​ ​testimonial​ ​on​ ​your​ ​sales​ ​page​ ​with​ ​their 
feedback​ ​on​ ​your​ ​program​ ​and​ ​services. 
 
(Optional)​​ ​Add​ ​Your​ ​Price​ ​and​ ​Sign​ ​Up​ ​Button​ ​Again 
 
Now​ ​that​ ​they’ve​ ​read​ ​ALL​ ​the​ ​way​ ​to​ ​the​ ​bottom​ ​and​ ​through​ ​all​ ​your​ ​testimonials, 
they-are​ ​READY.​ ​ADD​ ​the​ ​button​ ​again​ ​so​ ​they​ ​can​ ​make​ ​their​ ​decision. 
 
Announce​ ​that​ ​it’s​ ​decision​ ​making​ ​time​ ​and​ ​add​ ​your​ ​PAY​ ​button: 
 
Uplevel​ ​Your​ ​Life 
[PRICE] 
 
*Purchase​ ​button* 
 
Now​ ​GO​ ​and​ ​map​ ​out​ ​your​ ​sales​ ​page!​ ​Run​ ​run​ ​run!​ ​Go​ ​now​ ​on​ ​inspiration​ ​while​ ​it’s 
fresh​ ​in​ ​your​ ​mind.​ ​DO-NOT-OVER-THINK​ ​IT! 
 
You​ ​have​ ​all​ ​the​ ​potential​ ​in​ ​the​ ​WORLD​ ​to​ ​create​ ​an​ ​incredible​ ​product​ ​and​ ​push​ ​it 
out​ ​into​ ​the​ ​world. 
 
Here’s​ ​an​ ​example​ ​of​ ​a​ ​sales​ ​page​ ​created​ ​using​ ​this​ ​exact​ ​method: 
https://inspire.yessupply.co/dream-clients/ 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MODULE​ ​4:​ ​CRAFT​ ​YOUR​ ​LEAD​ ​MAGNET​ ​+​ ​FUNNEL 
CREATION 
 
“The​ ​Key​ ​to​ ​Failure:​ ​taking​ ​yourself​ ​seriously.​ ​The​ ​Key​ ​to​ ​Success:​ ​taking​ ​your​ ​work 
seriously.”​ ​-​ ​Steve​ ​Chandler 
 
 
In​ ​this​ ​section,​ ​you​ ​will​ ​learn  
● How​ ​to​ ​craft​ ​an​ ​effective​ ​lead​ ​magnet​ ​that​ ​aligns​ ​to​ ​your​ ​target​ ​client’s​ ​needs​ ​and​ ​creates​ ​a 
streamlined​ ​way​ ​for​ ​you​ ​to​ ​build​ ​your​ ​list 
● How​ ​to​ ​connect​ ​your​ ​lead​ ​magnet​ ​to​ ​your​ ​email​ ​list 
● How​ ​to​ ​write​ ​an​ ​effective​ ​email​ ​automation​ ​stream 
 
 
 
“You​ ​start​ ​to​ ​feel​ ​free​ ​when​ ​you​ ​stop​ ​trying​ ​to​ ​be​ ​something​ ​and​ ​be​ ​yourself.” 
 
 
 
 

Creating​ ​Your​ ​Lead​ ​Magnet 

 
Your​ ​lead​ ​magnet​ ​is​ ​ESSENTIAL​ ​in​ ​helping​ ​you​ ​attract​ ​your​ ​dream​ ​clients​ ​onto​ ​your 
list.​ ​When​ ​you​ ​have​ ​a​ ​piece​ ​of​ ​value​ ​that​ ​you’ve​ ​worked​ ​hard​ ​to​ ​create,​ ​and​ ​then​ ​put 
into​ ​the​ ​world,​ ​you​ ​can​ ​share​ ​your​ ​experience,​ ​your​ ​expertise​ ​and​ ​your​ ​knowledge​ ​far 
and​ ​wide. 
 
You​ ​get​ ​people​ ​in​ ​front​ ​of​ ​you​ ​and​ ​your​ ​brand,​ ​even​ ​when​ ​you​ ​are​ ​not​ ​physically​ ​there, 
and​ ​that’s​ ​how​ ​you​ ​can​ ​expand​ ​your​ ​brand​ ​and​ ​your​ ​impact​ ​like​ ​wildfire. 
 
Think​ ​about​ ​it.​ ​Right​ ​now​ ​you’re​ ​reading​ ​this,​ ​but​ ​I’m​ ​not​ ​sitting​ ​here​ ​with​ ​you​ ​live​ ​and 
reading​ ​it​ ​to​ ​you.  
 
At​ ​this​ ​very​ ​moment,​ ​I​ ​could​ ​be​ ​sleeping,​ ​travelling​ ​to​ ​Bali,​ ​having​ ​a​ ​romantic​ ​dinner 
with​ ​my​ ​fiance,​ ​ANYTHING!​ ​But​ ​you’re​ ​learning​ ​from​ ​me,​ ​building​ ​your​ ​business,​ ​and 
(hopefully)​ ​thanking​ ​me​ ​because​ ​I’m​ ​sharing​ ​my​ ​knowledge​ ​with​ ​you​ ​and​ ​encouraging 
you​ ​to​ ​get​ ​out​ ​of​ ​your​ ​own​ ​way​ ​and​ ​create​ ​a​ ​life​ ​you​ ​love​ ​attracting​ ​people​ ​you’re 
excited​ ​to​ ​work​ ​with. 
 
At​ ​the​ ​same​ ​time,​ ​I​ ​know​ ​there​ ​are​ ​people​ ​who​ ​are​ ​currently: 
 
● Looking​ ​at​ ​my​ ​posts​ ​on​ ​instagram 
● Listening​ ​to​ ​a​ ​podcast​ ​I​ ​was​ ​featured​ ​in 
● Reading​ ​a​ ​post​ ​on​ ​my​ ​blog 
● Reading​ ​articles​ ​about​ ​me​ ​on​ ​other​ ​people’s​ ​platforms​ ​who​ ​have​ ​featured​ ​me 
● Watching​ ​valuable​ ​content​ ​that’s​ ​in​ ​my​ ​membership,​ ​The​ ​YES​ ​SUPPLY 
COLLECTIVE 
● Reading​ ​my​ ​emails​ ​that​ ​are​ ​automated​ ​to​ ​be​ ​sent​ ​out 
 
And​ ​much​ ​more. 
 
The​ ​reason?​ ​I’ve​ ​worked​ ​hard​ ​to​ ​get​ ​my​ ​message​ ​out​ ​into​ ​the​ ​world,​ ​on​ ​my​ ​own 
platforms​ ​and​ ​on​ ​others​ ​and​ ​I​ ​ALWAYS​ ​show​ ​up​ ​with​ ​incredible​ ​value,​ ​so​ ​my​ ​message 
gets​ ​shared. 
 
The​ ​same​ ​will​ ​happen​ ​to​ ​you​ ​when​ ​you​ ​create​ ​your​ ​valuable​ ​lead​ ​magnet​ ​and​ ​start 
getting​ ​it​ ​out​ ​into​ ​the​ ​world​ ​:) 
 
SO​ ​you​ ​know​ ​your​ ​dream​ ​client,​ ​and​ ​you​ ​know​ ​the​ ​problem​ ​they​ ​are​ ​wishing​ ​to​ ​solve, 
you​ ​have​ ​an​ ​idea​ ​of​ ​your​ ​PRODUCT,​ ​now​ ​you​ ​have​ ​to​ ​create​ ​something​ ​that​ ​will​ ​lead 
them​ ​to​ ​you,​ ​build​ ​a​ ​bond​ ​of​ ​trust,​ ​and​ ​self-select​ ​your​ ​ideal​ ​client​ ​right​ ​into​ ​your 
mailing​ ​list​ ​so​ ​you​ ​can​ ​keep​ ​in​ ​touch​ ​with​ ​them. 
 
Your​ ​lead​ ​magnet​ ​drives​ ​targeted​ ​traffic​ ​full​ ​of​ ​dream​ ​clients​ ​to​ ​your​ ​email​ ​list​ ​so​ ​you 
can​ ​service​ ​them​ ​even​ ​further,​ ​keep​ ​in​ ​touch,​ ​and​ ​offer​ ​your​ ​products,​ ​services,​ ​and 
discovery​ ​calls. 
 

 
  
Your​ ​lead​ ​magnet​ ​can​ ​be: 
 
● A​ ​free​ ​video​ ​training 
● A​ ​PDF​ ​e-book 
● A​ ​PDF​ ​checklist 
● A​ ​PDF​ ​how-to​ ​guide 
 
In​ ​your​ ​freebie​ ​lead​ ​magnet,​ ​you’ll​ ​offer​ ​value​ ​so​ ​your​ ​target​ ​client​ ​sees​ ​you​ ​as​ ​the 
perfect​ ​person​ ​to​ ​help​ ​them​ ​with​ ​their​ ​issue.​ ​You​ ​also​ ​want​ ​to​ ​ensure​ ​that​ ​your​ ​lead 
magnet​ ​gives​ ​your​ ​new​ ​member​ ​of​ ​your​ ​audience​ ​an​ ​introduction​ ​to​ ​you,​ ​who​ ​you​ ​are, 
and​ ​what​ ​you​ ​can​ ​help​ ​them​ ​with. 
 
Lead​ ​magnets​ ​do​ ​well​ ​when​ ​they​ ​can​ ​solve​ ​a​ ​specific​ ​problem,​ ​or​ ​help​ ​with​ ​one​ ​specific 
thing.​ ​What​ ​can​ ​you​ ​help​ ​your​ ​target​ ​client​ ​with​ ​today? 
 
For​ ​example,​ ​if​ ​you​ ​were​ ​a​ ​productivity​ ​coach,​ ​your​ ​offering​ ​could​ ​be:​ ​Your​ ​daily 
checklist​ ​to​ ​get​ ​more​ ​things​ ​done​ ​in​ ​less​ ​time. 
 
If​ ​you​ ​were​ ​a​ ​health​ ​coach,​ ​your​ ​freebie​ ​could​ ​be:​ ​5​ ​foods​ ​that​ ​will​ ​help​ ​you​ ​lose​ ​5 
pounds​ ​in​ ​1​ ​week. 
 
Make​ ​it​ ​specific​ ​and​ ​actionable.​ ​If​ ​your​ ​readers​ ​get​ ​an​ ​incredible​ ​outcome​ ​from​ ​what 
you​ ​have​ ​to​ ​offer​ ​they​ ​will​ ​look​ ​to​ ​YOU​ ​as​ ​the​ ​person​ ​who​ ​knows​ ​that​ ​she’s​ ​talking 
about.​ ​Show​ ​up,​ ​be​ ​high​ ​energy,​ ​get​ ​excited​ ​about​ ​your​ ​topic! 
 
 
Choose​ ​The​ ​Topic​ ​Of​ ​Your​ ​Freebie 
 
Your​ ​freebie​ ​is​ ​what​ ​is​ ​going​ ​to​ ​help​ ​you​ ​fill​ ​your​ ​email​ ​list​ ​with​ ​the​ ​right​ ​people.​ ​You 
need​ ​to​ ​then​ ​make​ ​sure​ ​that​ ​whatever​ ​your​ ​freebie​ ​is​ ​about​ ​is​ ​something​ ​that​ ​your 
target​ ​audience​ ​will​ ​find​ ​helpful​ ​and​ ​useful. 
 
If​ ​you​ ​think​ ​about​ ​your​ ​main​ ​offer,​ ​your​ ​FREEBIE​ ​can​ ​solve​ ​10%​ ​of​ ​the​ ​problem​ ​that 
your​ ​full-course​ ​or​ ​program​ ​solves.​ ​If​ ​it’s​ ​not​ ​solving​ ​a​ ​problem​ ​that​ ​is​ ​related​ ​to​ ​your 
offer,​ ​or​ ​would​ ​be​ ​helpful​ ​to​ ​your​ ​target​ ​client​ ​and​ ​is​ ​aligned​ ​to​ ​your​ ​offer,​ ​then​ ​it’s​ ​not 
the​ ​right​ ​freebie. 
 
For​ ​example:​ ​If​ ​your​ ​MAIN​ ​offer​ ​is​ ​“How​ ​To​ ​Become​ ​A​ ​Master​ ​Manifestor​ ​and​ ​Attract 
Ultimate​ ​Wealth​ ​+​ ​Abundance”​ ​your​ ​freebie​ ​could​ ​be​ ​“Free​ ​Download:​ ​Meditation​ ​to 
Raise​ ​Your​ ​Vibration” 
 
Below​ ​I’ll​ ​show​ ​you​ ​how​ ​to​ ​create​ ​a​ ​PDF​ ​guide​ ​kind​ ​of​ ​freebie​ ​and​ ​a​ ​video​ ​freebie. 
Choose​ ​one,​ ​you​ ​do​ ​not​ ​need​ ​both​ ​to​ ​get​ ​started. 
 
 
How​ ​To:​ ​Create​ ​a​ ​PDF​ ​guide​ ​freebie 
 
Creating​ ​a​ ​free​ ​guide​ ​that​ ​your​ ​target​ ​client​ ​can​ ​download​ ​and​ ​use​ ​in​ ​their​ ​life​ ​to 
quickly​ ​reach​ ​their​ ​goals​ ​is​ ​a​ ​great​ ​way​ ​to​ ​offer​ ​great​ ​value​ ​while​ ​building​ ​your​ ​list. 
 
There​ ​are​ ​many​ ​great​ ​design​ ​tools​ ​online​ ​like​ ​Canva​ ​that​ ​will​ ​help​ ​you​ ​quickly​ ​and 
easily​ ​design​ ​a​ ​gorgeous​ ​freebie​ ​that​ ​aligns​ ​to​ ​your​ ​brand. 
 
Here’s​ ​the​ ​outline​ ​for​ ​your​ ​freebie: 
 
1.​ ​Front​ ​Page​ ​•​ ​Make​ ​a​ ​nice​ ​cover​ ​to​ ​show​ ​what​ ​the​ ​guide​ ​will​ ​be​ ​about 
 
2.​ ​An​ ​Introduction​ ​To​ ​You​ ​•​ ​Share​ ​Your​ ​Personal​ ​“Origin​ ​story”​ ​that​ ​shows​ ​how​ ​you 
have​ ​achieve​ ​the​ ​result​ ​that​ ​your​ ​dream​ ​clients​ ​with​ ​to​ ​accomplish.​ ​Include​ ​your 
picture​ ​on​ ​this​ ​page​ ​so​ ​that​ ​your​ ​new​ ​client​ ​knows​ ​your​ ​face.​ ​A​ ​face​ ​is​ ​much​ ​more 
memorable​ ​than​ ​a​ ​logo. 
 
3.​ ​The​ ​Content​ ​•​ ​Have​ ​a​ ​couple​ ​pages​ ​that​ ​have​ ​the​ ​content​ ​or​ ​training​ ​you​ ​have 
promised 
 
4.​ ​Call​ ​To​ ​Action​ ​•​ ​Put​ ​a​ ​button​ ​so​ ​that​ ​you​ ​can​ ​offer​ ​that​ ​they​ ​take​ ​the​ ​next​ ​step.​ ​It 
could​ ​be​ ​to​ ​purchase​ ​a​ ​product​ ​you​ ​sell,​ ​or​ ​set​ ​up​ ​a​ ​free​ ​discovery​ ​call​ ​with​ ​you​ ​for 
more​ ​help​ ​on​ ​the​ ​topic​ ​of​ ​choice. 
 
 
Here​ ​is​ ​an​ ​example​ ​of​ ​one​ ​of​ ​my​ ​freebie​ ​opt-ins:  
 
  
Click​ ​here:​ ​https://www.yessupply.co/wp-content/uploads/2017/07/Craft-Your-Messaging.pdf 
 
I’ll​ ​often​ ​create​ ​my​ ​freebie​ ​using​ ​Canva-​ ​It’s​ ​a​ ​simple​ ​+​ ​free​ ​tool​ ​to​ ​create​ ​beautiful​ ​pdfs​ ​+​ ​guides. 
 
How​ ​To:​ ​Create​ ​a​ ​video​ ​training​ ​freebie 
 
Note:​ ​PLEASE​ ​do​ ​not​ ​stress​ ​over​ ​making​ ​it​ ​‘perfect’​ ​instead,​ ​focus​ ​on​ ​speaking​ ​right 
from​ ​heart​ ​to​ ​the​ ​person​ ​you​ ​want​ ​to​ ​connect​ ​to.​ ​Don’t​ ​make​ ​it​ ​about​ ​you,​ ​make​ ​it 
about​ ​the​ ​person​ ​you​ ​want​ ​to​ ​help. 
 
You​ ​can​ ​create​ ​a​ ​video​ ​training​ ​using​ ​your​ ​iphone​ ​in​ ​landscape,​ ​or​ ​with​ ​a​ ​professional 
camera.​ ​This​ ​is​ ​the​ ​one​ ​I​ ​love​ ​+​ ​use.​​ ​Remember,​ ​be​ ​HIGH​ ​energy​ ​when​ ​you’re​ ​creating 
video.​ ​The​ ​camera​ ​takes​ ​away​ ​50%​ ​of​ ​your​ ​energy,​ ​so​ ​have​ ​fun​ ​with​ ​it.​ ​Make​ ​sure​ ​you 
look​ ​RIGHT​ ​at​ ​the​ ​lens​ ​of​ ​the​ ​camera​ ​when​ ​you​ ​film​ ​so​ ​the​ ​viewer​ ​feels​ ​like​ ​you​ ​are 
making​ ​eye​ ​contact​ ​(side​ ​note:​ ​this​ ​UPs​ ​oxycontin​ ​in​ ​their​ ​brains​ ​and​ ​helps​ ​them​ ​to 
better​ ​create​ ​a​ ​connection​ ​and​ ​relationship​ ​with​ ​you!)​ ​It​ ​also​ ​helps​ ​you​ ​seem​ ​like​ ​you 
are​ ​taking​ ​charge​ ​and​ ​confident​ ​enough​ ​to​ ​lead​ ​this​ ​training.​ ​When​ ​someone​ ​has​ ​eye 
contact​ ​with​ ​you,​ ​it​ ​establishes​ ​trust. 
 
 
Here’s​ ​an​ ​outline​ ​that​ ​you​ ​can​ ​follow​ ​to​ ​create​ ​your​ ​videos: 
 
1.​ ​Hook​ ​•​ ​Tell​ ​them​ ​the​ ​exciting​ ​thing​ ​you’re​ ​going​ ​to​ ​talk​ ​about​ ​in​ ​the​ ​video 
 
2.​ ​Why​ ​They​ ​Should​ ​Listen​ ​To​ ​The​ ​End​ ​•​ ​Why​ ​it’s​ ​important​ ​in​ ​their​ ​life​ ​to​ ​know​ ​this 
piece​ ​of​ ​information​ ​and​ ​how​ ​it​ ​will​ ​help​ ​them 
 
3.​ ​About​ ​You​ ​•​ ​Now​ ​that​ ​you​ ​have​ ​their​ ​attention,​ ​share​ ​who​ ​you​ ​are​ ​and​ ​what​ ​you​ ​do. 
This​ ​is​ ​a​ ​great​ ​place​ ​for​ ​you​ ​to​ ​share​ ​your​ ​origin​ ​story 
 
4.​ ​Share​ ​Your​ ​Content​ ​•​ ​Share​ ​the​ ​important​ ​training​ ​that​ ​you​ ​want​ ​to​ ​share,​ ​this​ ​is 
easy​ ​if​ ​you​ ​break​ ​it​ ​down​ ​into​ ​3​ ​steps 
 
5.​ ​Call​ ​to​ ​action​ ​•​ ​Ask​ ​them​ ​for​ ​what​ ​you​ ​want.​ ​Is​ ​it​ ​sign​ ​up​ ​for​ ​a​ ​course?​ ​Have​ ​a​ ​free 
call​ ​with​ ​you? 
 
6.​ ​End​ ​on​ ​a​ ​high​ ​note​ ​•​ ​Cheer​ ​them​ ​on​ ​on​ ​their​ ​journey,​ ​share​ ​that​ ​you​ ​believe​ ​in​ ​them. 
Let​ ​them​ ​know​ ​you’ve​ ​been​ ​where​ ​they​ ​are​ ​and​ ​it​ ​IS​ ​possible​ ​that​ ​it​ ​will​ ​get​ ​better.​ ​Get 
on​ ​their​ ​team. 
 
When​ ​your​ ​video​ ​is​ ​all​ ​done,​ ​you​ ​can​ ​embed​ ​it​ ​on​ ​a​ ​special​ ​page​ ​where​ ​you​ ​will​ ​send 
everyone​ ​who​ ​has​ ​signed​ ​up​ ​for​ ​your​ ​freebie. 
 
Here​ ​is​ ​an​ ​example​ ​of​ ​a​ ​past​ ​video​ ​training​ ​I’ve​ ​done: 
 
https://inspire.yessupply.co/5clesson1creation/ 
 
 
Craft​ ​Your​ ​Landing​ ​Page 
 
Now,​ ​you’ll​ ​need​ ​to​ ​create​ ​a​ ​landing​ ​page.​ ​You’ll​ ​be​ ​using​ ​your​ ​landing​ ​page​ ​to​ ​help 
people​ ​sign​ ​up​ ​for​ ​your​ ​email​ ​list. 
 
You’ll​ ​can​ ​create​ ​a​ ​landing​ ​page​ ​with​ ​a​ ​tool​ ​like​ ​Thrive​ ​Themes​​ ​(if​ ​you​ ​have​ ​a 
wordpress​ ​website​ ​and​ ​you​ ​would​ ​like​ ​your​ ​landing​ ​page​ ​right​ ​on​ ​your​ ​site)​ ​or​ ​with 
Leadpages. 
 
You’ll​ ​using​ ​your​ ​landing​ ​page​ ​to​ ​send​ ​traffic​ ​to​ ​it​ ​which​ ​will​ ​help​ ​you​ ​grow​ ​your​ ​email 
list. 
 
The​ ​main​ ​components​ ​you’ll​ ​need​ ​on​ ​your​ ​landing​ ​page​ ​are: 
 
1.​ ​The​ ​Title​ ​Of​ ​Your​ ​Freebie​ ​•​ ​Have​ ​a​ ​really​ ​exciting​ ​name​ ​of​ ​the​ ​freebie​ ​that​ ​shows 
people​ ​why​ ​they​ ​should​ ​sign​ ​up​ ​for​ ​it. 
 
2.​ ​A​ ​subtitle​ ​•​ ​A​ ​sentence​ ​or​ ​2​ ​that​ ​shares​ ​what​ ​the​ ​person​ ​will​ ​get​ ​out​ ​of​ ​downloading 
and​ ​using​ ​the​ ​freebie/lead​ ​magnet 
 
3.​ ​ ​Jot​ ​Notes​ ​•​ ​Use​ ​3​ ​jot​ ​notes​ ​that​ ​show​ ​the​ ​person​ ​why​ ​this​ ​freebie​ ​is​ ​so​ ​valuable.​ ​It 
should​ ​say​ ​how​ ​exciting​ ​the​ ​freebie​ ​is,​ ​what​ ​format​ ​the​ ​freebie​ ​is​ ​(video,​ ​checklist, 
guide)​ ​and​ ​the​ ​outcome​ ​they​ ​can​ ​expect​ ​from​ ​it. 
 
4.​ ​Image​ ​of​ ​what​ ​they​ ​get​ ​•​ ​Use​ ​a​ ​mockup​ ​of​ ​your​ ​freebie​ ​so​ ​the​ ​viewer​ ​can​ ​see​ ​a 
preview​ ​of​ ​the​ ​freebie.​ ​Here​ ​is​ ​an​ ​example​ ​of​ ​a​ ​landing​ ​page​ ​that​ ​I​ ​use. 
 
5.​ ​Opt-In​ ​Box​ ​•​ ​OBVIOUSLY​ ​there​ ​has​ ​to​ ​be​ ​a​ ​way​ ​that​ ​someone​ ​can​ ​go​ ​from​ ​being​ ​on 
your​ ​landing​ ​page​ ​to​ ​giving​ ​you​ ​their​ ​email​ ​+​ ​name  
 
Here’s​ ​an​ ​example​ ​of​ ​a​ ​landing​ ​page​ ​I​ ​use​ ​to​ ​grow​ ​my​ ​business: 
 
https://inspire.yessupply.co/messaging-formula/ 
 
Once​ ​your​ ​landing​ ​page​ ​is​ ​all​ ​set​ ​up,​ ​make​ ​sure​ ​you​ ​set​ ​it​ ​up​ ​and​ ​connect​ ​it​ ​to​ ​your 
email​ ​marketing​ ​tool.​ ​When​ ​I​ ​first​ ​started,​ ​I​ ​used​ ​mailchimp​,​ ​which​ ​was​ ​a​ ​great​ ​option 
to​ ​get​ ​me​ ​started.​ ​When​ ​I​ ​decided​ ​to​ ​have​ ​more​ ​options​ ​for​ ​automation,​ ​I​ ​started​ ​using 
activecampaign​.​ ​Choose​ ​one​ ​now​ ​that​ ​fits​ ​your​ ​budget​ ​:) 
 
It’s​ ​very​ ​important​ ​that​ ​you​ ​remember​ ​this​ ​part.​ ​When​ ​you​ ​set​ ​up​ ​your​ ​landing​ ​page, 
you​ ​need​ ​to​ ​integrate​ ​it​ ​into​ ​your​ ​email​ ​marketing​ ​software. 
 
Meaning,​ ​have​ ​it​ ​set​ ​up​ ​so​ ​that​ ​when​ ​someone​ ​signs​ ​up​ ​on​ ​your​ ​landing​ ​page,​ ​they 
are​ ​instantly​ ​added​ ​to​ ​your​ ​email​ ​list.​ ​Once​ ​you​ ​have​ ​set​ ​it​ ​up,​ ​test​ ​to​ ​make​ ​sure​ ​it​ ​all 
works​ ​together. 
 
 
Set​ ​Up​ ​Your​ ​Calendar​ ​Link 
 
At​ ​this​ ​point,​ ​it’s​ ​a​ ​great​ ​idea​ ​to​ ​set​ ​up​ ​your​ ​calendar​ ​link.​ ​This​ ​will​ ​allow​ ​you​ ​to​ ​create 
an​ ​intake​ ​for​ ​potential​ ​clients​ ​to​ ​book​ ​a​ ​‘discovery​ ​call’​ ​(more​ ​on​ ​this​ ​in​ ​the​ ​‘sales’ 
section​ ​of​ ​the​ ​course)​ ​and​ ​also​ ​for​ ​when​ ​you​ ​sign​ ​up​ ​your​ ​first​ ​clients,​ ​they​ ​can​ ​book 
their​ ​next​ ​calls. 
 
Having​ ​an​ ​automated​ ​system​ ​to​ ​help​ ​you​ ​book​ ​in​ ​your​ ​sales​ ​calls​ ​is​ ​going​ ​to​ ​be​ ​a​ ​HUGE 
lifesaver,​ ​as​ ​you​ ​can​ ​depend​ ​on​ ​the​ ​program​ ​to​ ​work​ ​times​ ​into​ ​your​ ​schedule,​ ​instead 
of​ ​feeling​ ​like​ ​a​ ​receptionist​ ​for​ ​your​ ​own​ ​business​ ​when​ ​calls​ ​start​ ​to​ ​pick​ ​up.​ ​This 
will​ ​come​ ​in​ ​handy​ ​as​ ​you​ ​gain​ ​more​ ​and​ ​more​ ​calls. 
 
A​ ​easy,​ ​and​ ​popular​ ​place​ ​to​ ​create​ ​your​ ​own​ ​calendar​ ​link​ ​is​ ​with​ ​Calendly.com 
 
You​ ​can​ ​have​ ​it​ ​synced​ ​up​ ​to​ ​your​ ​own​ ​Google​ ​Calendar​ ​to​ ​help​ ​you​ ​avoid 
double-booking​ ​yourself. 
 
 

Creating​ ​Your​ ​Email​ ​Automation 

 
Now​ ​that​ ​you​ ​have​ ​a​ ​NEW​ ​amazing​ ​target​ ​client​ ​who​ ​LOVES​ ​what​ ​you​ ​have​ ​to​ ​say​ ​by 
signing​ ​up​ ​for​ ​your​ ​freebie,​ ​it’s​ ​time​ ​to​ ​make​ ​them​ ​SOOO​ ​happy​ ​they​ ​joined​ ​your​ ​list. 
 
AKA​ ​it’s​ ​time​ ​to​ ​send​ ​them​ ​more​ ​messaging​ ​to​ ​help,​ ​inspire,​ ​motivate​ ​and​ ​offer​ ​value. 
 
Your​ ​email​ ​automation​ ​that​ ​you​ ​send​ ​out​ ​when​ ​someone​ ​first​ ​joins​ ​your​ ​list​ ​is​ ​the 
perfect​ ​opportunity​ ​to​ ​let​ ​them​ ​get​ ​to​ ​know​ ​you​ ​better​ ​too. 
 
So​ ​when​ ​someone​ ​signs​ ​up​ ​for​ ​your​ ​list,​ ​you​ ​want​ ​to​ ​create​ ​an​ ​‘automation’​ ​that​ ​will 
automatically​ ​send​ ​them​ ​a​ ​series​ ​of​ ​emails​ ​so​ ​that​ ​they​ ​can​ ​get​ ​to​ ​know​ ​you,​ ​what​ ​you 
can​ ​help​ ​them​ ​achieve,​ ​and​ ​past​ ​successes. 
 
YOU​ ​get​ ​to​ ​make​ ​the​ ​rules​ ​of​ ​what​ ​you​ ​put​ ​in​ ​your​ ​email​ ​automation. 
 
Your​ ​business,​ ​and​ ​your​ ​list​ ​is​ ​YOUR​ ​party​.​ ​How​ ​would​ ​you​ ​invite​ ​and​ ​welcome 
someone​ ​to​ ​your​ ​list,​ ​make​ ​them​ ​excited​ ​to​ ​be​ ​there​ ​and​ ​offer​ ​them​ ​value?​ ​How​ ​would 
you​ ​offer​ ​value​ ​and​ ​make​ ​them​ ​trust​ ​you? 
 
How​ ​would​ ​you​ ​make​ ​an​ ​imprint​ ​in​ ​their​ ​mind​ ​so​ ​that​ ​they​ ​want​ ​to​ ​share​ ​who​ ​you​ ​are 
and​ ​what​ ​you​ ​do​ ​with​ ​their​ ​friends​ ​and​ ​family? 
 
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Ask​ ​yourself,​ ​why​ ​am​ ​I​ ​signed​ ​up​ ​to​ ​the​ ​email​ ​lists​ ​that​ ​I​ ​am,​ ​what​ ​keeps​ ​me​ ​coming 
back​ ​and​ ​opening​ ​up​ ​those​ ​emails? 
 
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Is​ ​it​ ​because​ ​they’re​ ​fun?​ ​They’re​ ​entertaining?​ ​They​ ​inspire​ ​me​ ​to​ ​be​ ​a​ ​better​ ​person? 
They​ ​teach​ ​me​ ​something? 
 
Keep​ ​these​ ​things​ ​in​ ​mind​ ​as​ ​you​ ​create​ ​emails​ ​to​ ​your​ ​new​ ​community​ ​members. 
 
 
 
Email​ ​#1:​ ​Welcome​ ​+​ ​Introduction 
 
In​ ​your​ ​first​ ​email,​ ​you’ll​ ​want​ ​to​ ​welcome​ ​this​ ​new​ ​member​ ​of​ ​your​ ​community​ ​and 
give​ ​them​ ​an​ ​idea​ ​of​ ​what​ ​they’ve​ ​signed​ ​up​ ​for.​ ​Tell​ ​them​ ​about​ ​you,​ ​share​ ​your 
personal​ ​story,​ ​and​ ​inspire​ ​them.​ ​Make​ ​them​ ​really​ ​happy​ ​that​ ​they​ ​have​ ​discovered 
you,​ ​and​ ​excited​ ​about​ ​what​ ​you​ ​have​ ​to​ ​offer. 
 
If​ ​you​ ​have​ ​created​ ​a​ ​freebie-opt​ ​in,​ ​this​ ​is​ ​the​ ​place​ ​where​ ​you​ ​will​ ​also​ ​want​ ​to​ ​drop 
in​ ​a​ ​link​ ​for​ ​them​ ​to​ ​click​ ​and​ ​access​ ​it. 
 
At​ ​the​ ​end,​ ​ask​ ​them​ ​a​ ​question​ ​and​ ​tell​ ​them​ ​to​ ​‘hit​ ​reply’​ ​and​ ​give​ ​you​ ​an​ ​answer. 
This​ ​will​ ​give​ ​you​ ​the​ ​opportunity​ ​to​ ​start​ ​a​ ​conversation​ ​with​ ​them,​ ​and​ ​help​ ​them​ ​see 
that​ ​you​ ​care​ ​and​ ​you’re​ ​there​ ​for​ ​them. 
 
Additionally,​ ​when​ ​someone​ ​hits​ ​reply​ ​to​ ​your​ ​email,​ ​it​ ​tells​ ​the​ ​email​ ​automation​ ​servers 
that​ ​you​ ​are​ ​NOT​ ​spam,​ ​which​ ​will​ ​help​ ​you​ ​boost​ ​your​ ​email​ ​deliverability​ ​rates! 
 
Now,​ ​there​ ​are​ ​a​ ​number​ ​of​ ​different​ ​ways​ ​that​ ​you​ ​can​ ​create​ ​your​ ​email​ ​automations 
a.k.a​ ​your​ ​sales​ ​funnel.​ ​There​ ​are​ ​sales​ ​funnels​ ​for​ ​group​ ​coaching​ ​packages,​ ​courses, 
trainings,​ ​ebooks​ ​and​ ​membership​ ​sites.​ ​There​ ​are​ ​endless​ ​different​ ​kinds​ ​of​ ​sales 
automations,​ ​but​ ​what​ ​we​ ​are​ ​focusing​ ​on​ ​in​ ​this​ ​course​ ​is​ ​sales​ ​automations​ ​to​ ​help 
you​ ​get​ ​a​ ​client​ ​on​ ​a​ ​discovery​ ​call​ ​with​ ​you.  
 
Whatever​ ​you​ ​are​ ​selling,​ ​emails​ ​are​ ​an​ ​incredible​ ​way​ ​to​ ​do​ ​it.​ ​While​ ​you​ ​do​ ​not​ ​have 
control​ ​over​ ​your​ ​social​ ​media​ ​platforms,​ ​and​ ​the​ ​algorithms​ ​are​ ​always​ ​changing,​ ​you 
always​ ​have​ ​control​ ​over​ ​your​ ​email​ ​list. 
 
You​ ​have​ ​to​ ​ensure​ ​that​ ​a​ ​big​ ​focus​ ​of​ ​your​ ​emails​ ​is​ ​to​ ​add​ ​value,​ ​to​ ​add​ ​worth. 
 
If​ ​you​ ​break​ ​the​ ​trust​ ​of​ ​your​ ​audience,​ ​they​ ​will​ ​quickly​ ​unsubscribe. 
 
So​ ​make​ ​sure​ ​your​ ​emails​ ​are​ ​worthy.​ ​That​ ​your​ ​audience​ ​will​ ​be​ ​excited​ ​to​ ​open​ ​them 
up​ ​and​ ​unveil​ ​them. 
 
What​ ​secrets,​ ​treasures​ ​and​ ​inspiration​ ​can​ ​you​ ​share​ ​inside? 
 
Here​ ​is​ ​a​ ​sample​ ​email​ ​that​ ​you​ ​can​ ​cater​ ​for​ ​your​ ​industry: 
 
Sample: 
 
Hey​ ​*name*, 
 
I’m​ ​[YOUR​ ​NAME],​ ​the​ ​founder​ ​of​ ​[YOUR​ ​COMPANY]​ ​and​ ​passionate​ ​about​ ​helping 
[TARGET​ ​AUDIENCE]​ ​achieve​ ​[DESIRED​ ​GOAL] 
 
*Share​ ​your​ ​complete​ ​before​ ​and​ ​after​ ​story​ ​to​ ​relate​ ​to​ ​your​ ​audience* 
 
I’m​ ​so​ ​glad,​ ​you​ ​signed​ ​up​ ​for​ ​[NAME​ ​OF​ ​YOUR​ ​FREEBIE]​ ​you​ ​can​ ​click​ ​here​ ​to​ ​get​ ​it 
[INSERT​ ​YOUR​ ​LINK] 
 
I’m​ ​dedicated​ ​to​ ​helping​ ​you​ ​with​ ​[WHAT​ ​YOU​ ​HELP​ ​WITH] 
 
If​ ​you​ ​have​ ​any​ ​questions​ ​about​ ​[YOUR​ ​GOAL]​ ​hit​ ​reply​ ​to​ ​this​ ​email.​ ​I​ ​read​ ​all​ ​emails, 
and​ ​you​ ​can​ ​be​ ​sure​ ​that​ ​I’ll​ ​reply​ ​to​ ​your​ ​email,​ ​or​ ​add​ ​your​ ​questions​ ​to​ ​upcoming 
content! 
 
Take​ ​care, 
 
[YOUR​ ​NAME] 
 
PS:​ ​Join​ ​my​ ​free​ ​facebook​ ​group/​ ​follow​ ​me​ ​on​ ​instagram/youtube/​ ​etc​ ​for​ ​more 
[VALUE​ ​YOU​ ​GIVE] 
 
 
--- 
 
*The​ ​reason​ ​we​ ​want​ ​people​ ​to​ ​reply​ ​to​ ​these​ ​emails​ ​is​ ​it​ ​is​ ​good​ ​for​ ​keeping​ ​your​ ​delivery 
rates​ ​of​ ​your​ ​email​ ​server​ ​high* 
 
 
Email​ ​#2:​ ​Create​ ​a​ ​value-adding​ ​email 
 
 
In​ ​this​ ​email,​ ​add​ ​some​ ​SERIOUS​ ​value​ ​to​ ​their​ ​lives.​ ​Take​ ​the​ ​topic​ ​of​ ​your​ ​freebie​ ​and 
ask​ ​yourself​ ​“How​ ​can​ ​I​ ​pack​ ​a​ ​serious​ ​punch​ ​of​ ​incredible​ ​insight,​ ​education,​ ​and 
inspiration​ ​to​ ​have​ ​them​ ​coming​ ​back​ ​for​ ​more​ ​and​ ​always​ ​clicking​ ​the​ ​“open” 
button?” 
 
I​ ​love​ ​to​ ​educate​ ​in​ ​my​ ​emails,​ ​and​ ​I​ ​provide​ ​content​ ​that​ ​my​ ​target​ ​clients​ ​are​ ​already 
looking​ ​for.​ ​I​ ​go​ ​back​ ​to​ ​my​ ​initial​ ​research​ ​(that​ ​you​ ​did​ ​in​ ​part​ ​2)​ ​and​ ​create​ ​an​ ​email 
that​ ​answers​ ​a​ ​serious​ ​pain​ ​point​ ​that​ ​a​ ​client​ ​is​ ​struggling​ ​with. 
 
If​ ​you​ ​can​ ​help​ ​them​ ​in​ ​an​ ​email,​ ​you’re​ ​creating​ ​an​ ​unbreakable​ ​trust,​ ​that​ ​will 
encourage​ ​them​ ​to​ ​sign​ ​up​ ​for​ ​your​ ​premium​ ​packages.​ ​Here​ ​is​ ​a​ ​sample​ ​email​ ​that 
you​ ​can​ ​cater​ ​to​ ​your​ ​own​ ​industry. 
 
Sample​ ​Email: 
 
SUBJECT​ ​LINE:​ ​How​ ​To​ ​[ACHIEVE​ ​DESIRED​ ​OUTCOME]​ ​in​ ​[REASONABLY​ ​SHORT 
SPAN​ ​OF​ ​TIME] 
 
Hey​ ​*name*, 
 
If​ ​you’re​ ​struggling​ ​with​ ​*insert​ ​pain​ ​point​ ​here*​ ​I​ ​want​ ​you​ ​to​ ​realize​ ​that​ ​it​ ​doesn’t 
have​ ​to​ ​be​ ​this​ ​hard.​ ​I’ve​ ​been​ ​there​ ​too​ ​and​ ​I​ ​know​ ​exactly​ ​what​ ​you​ ​can​ ​do​ ​to 
overcome​ ​this. 
 
*Share​ ​your​ ​personal​ ​“before​ ​and​ ​after”​ ​story. 
 
So​ ​here​ ​are​ ​3​ ​things​ ​I​ ​did​ ​to​ ​achieve​ ​this​ ​goal: 
● Point​ ​1-​ ​Give​ ​some​ ​insight​ ​and​ ​detail 
● Point​ ​2-​ ​Give​ ​some​ ​insight​ ​and​ ​detail 
● Point​ ​3-​ ​Give​ ​some​ ​insight​ ​and​ ​detail 
 
So​ ​if​ ​this​ ​is​ ​an​ ​issue​ ​for​ ​you​ ​now,​ ​say​ ​no​ ​more.​ ​Try​ ​doing​ ​this​ ​and​ ​I​ ​know​ ​it​ ​will 
completely​ ​turn​ ​your​ ​situation​ ​around. 
 
 
Email​ ​#3:​ ​Share​ ​a​ ​testimonial​ ​of​ ​someone​ ​who​ ​has​ ​worked​ ​with​ ​you 
 
In​ ​this​ ​email,​ ​create​ ​SOCIAL​ ​PROOF​ ​by​ ​showing​ ​an​ ​example​ ​of​ ​someone​ ​who​ ​has 
worked​ ​with​ ​you​ ​and​ ​absolutely​ ​LOVED​ ​what​ ​you​ ​have​ ​to​ ​offer.​ ​Aren’t​ ​you​ ​glad​ ​you​ ​did 
those​ ​free​ ​calls​ ​when​ ​you​ ​started​ ​this​ ​program? 
 
Sample​ ​Email​ ​To​ ​Cater​ ​To​ ​Your​ ​Niche.​ ​Get​ ​creative​ ​and​ ​have​ ​fun: 
 
SUBJECT​ ​LINE:​ ​Want​ ​to​ ​[ACHIEVE​ ​DESIRED​ ​OUTCOME]​ ​like​ ​[NAME​ ​OF​ ​YOUR 
TESTIMONIAL]​ ​did?​ ​Read​ ​on…. 
 
Hey​ ​*name*,​ ​I’d​ ​love​ ​to​ ​introduce​ ​you​ ​to​ ​*name​ ​of​ ​your​ ​past​ ​client,​ ​or​ ​someone​ ​you 
have​ ​served*​ ​who​ ​was​ ​struggling​ ​with​ ​*pain​ ​point*​ ​and​ ​by​ ​working​ ​with​ ​me​ ​was​ ​able 
to​ ​transform​ ​and​ ​*achieve​ ​goal*. 
 
Continue​ ​to​ ​share​ ​the​ ​story​ ​of​ ​how​ ​you​ ​worked​ ​together,​ ​how​ ​you​ ​helped​ ​her,​ ​and​ ​you 
can​ ​even​ ​include​ ​the​ ​testimonial​ ​from​ ​the​ ​client’s​ ​mouth. 
 
This​ ​adds​ ​VALUABLE​ ​social​ ​proof​ ​that​ ​shows​ ​your​ ​email​ ​list​ ​that​ ​you​ ​know​ ​what​ ​you’re 
talking​ ​about. 
 
At​ ​the​ ​end​ ​of​ ​this​ ​email,​ ​you​ ​want​ ​to​ ​add​ ​a​ ​STRONG​ ​and​ ​DIRECT​ ​call​ ​out​ ​to​ ​book​ ​a 
consultation​ ​call. 
 
If​ ​they’ve​ ​now​ ​read​ ​3​ ​of​ ​your​ ​emails,​ ​they​ ​are​ ​drinking​ ​the​ ​koolaid-​ ​time​ ​to​ ​get​ ​the 
conversation​ ​going. 
 
End​ ​the​ ​email​ ​with​ ​“And​ ​if​ ​you’re​ ​like​ ​*name​ ​of​ ​past​ ​client*​ ​and​ ​you​ ​need​ ​a​ ​hand 
achieving​ ​*target​ ​client’s​ ​goal”​ ​then​ ​head​ ​to​ ​*your​ ​calendly​ ​link*​ ​to​ ​sign​ ​up​ ​for​ ​a 
completely​ ​complimentary​ ​call​ ​with​ ​me.​ ​In​ ​this​ ​call​ ​I​ ​will​ ​show​ ​you​ ​[BENEFIT​ ​1,2,3​ ​OF 
SIGNING​ ​UP​ ​FOR​ ​A​ ​FREE​ ​CALL​ ​WITH​ ​YOU] 
 
Email​ ​#4:​ ​Answer​ ​an​ ​objection​ ​of​ ​why​ ​someone​ ​would​ ​not​ ​need​ ​the​ ​service​ ​you​ ​have 
to​ ​offer 
 
Now,​ ​there​ ​are​ ​some​ ​people​ ​who​ ​might​ ​think​ ​that​ ​they​ ​don’t​ ​need​ ​your​ ​help​ ​and​ ​can 
do​ ​it​ ​on​ ​their​ ​own.​ ​Of​ ​course,​ ​they​ ​can,​ ​but​ ​isn’t​ ​it​ ​always​ ​easier​ ​when​ ​you​ ​have​ ​help, 
support​ ​and​ ​guidance? 
 
If​ ​I​ ​had​ ​known​ ​about​ ​coaches,​ ​consultants,​ ​and​ ​service​ ​based​ ​business​ ​owners​ ​before​ ​I 
started,​ ​I​ ​could​ ​have​ ​cut​ ​down​ ​on​ ​the​ ​time​ ​that​ ​it​ ​took​ ​me​ ​to​ ​get​ ​where​ ​I​ ​am.​ ​I​ ​know 
that​ ​you’re​ ​good​ ​at​ ​what​ ​you​ ​do,​ ​and​ ​you’re​ ​going​ ​to​ ​save​ ​your​ ​future​ ​clients​ ​so​ ​much 
time,​ ​energy​ ​and​ ​help​ ​them​ ​get​ ​the​ ​job​ ​done​ ​right. 
 
Sample​ ​Email:​ ​Ready​ ​to​ ​save​ ​[​ ​X​ ​amount​ ​of​ ​time]​ ​to​ ​get​ ​to​ ​your​ ​goal? 
 
When​ ​you’re​ ​working​ ​towards​ ​[CLIENT’S​ ​IDEAL​ ​OUTCOME]​ ​there​ ​are​ ​things​ ​that​ ​can 
get​ ​in​ ​your​ ​way​ ​and​ ​slow​ ​down​ ​your​ ​outcome. 
 
•[POTENTIAL​ ​OBSTACLE​ ​#1-​ ​EXPLAIN] 
 
•[POTENTIAL​ ​OBSTACLE​ ​#2-​ ​EXPLAIN] 
 
•[POTENTIAL​ ​OBSTACLE​ ​#3-​ ​EXPLAIN] 
 
If​ ​you​ ​try​ ​to​ ​[Potential​ ​reason​ ​why​ ​they​ ​might​ ​now​ ​hire​ ​help,​ ​like​ ​‘do​ ​it​ ​on​ ​their​ ​own”] 
then​ ​you’re​ ​likely​ ​to​ ​[HIT​ ​A​ ​ROADBLOCK​ ​THAT​ ​DIY-ERS​ ​TYPICALLY​ ​FACE]. 
 
I​ ​know​ ​because​ ​I’ve​ ​been​ ​there…[TELL​ ​A​ ​STORY​ ​ABOUT​ ​HOW​ ​YOU​ ​LEARNED​ ​HOW 
TO​ ​DO​ ​A​ ​CERTAIN​ ​THING,​ ​AND​ ​IT​ ​MADE​ ​YOUR​ ​LIFE​ ​EASIER,​ ​OR​ ​ABOUT​ ​A​ ​CLIENT 
WHO​ ​TRIED​ ​TO​ ​DO​ ​IT​ ​ON​ ​THEIR​ ​OWN,​ ​AND​ ​EITHER​ ​MADE​ ​A​ ​MISTAKE​ ​OR​ ​YOU​ ​HAD 
TO​ ​CHECK​ ​IN​ ​AND​ ​HELP​ ​THEM] 
 
If​ ​you’re​ ​ready​ ​to​ ​completely​ ​uplevel​ ​and​ ​finally​ ​[GET​ ​THE​ ​RESULTS​ ​YOU​ ​WANT]​ ​sign 
up​ ​for​ ​a​ ​complimentary​ ​call​ ​where​ ​I’ll​ ​show​ ​you​ ​how​ ​to​ ​[OUTLINE​ ​BENEFITS​ ​OF​ ​YOUR 
FREE​ ​CALLS]. 
 
 
 
 
 
Promoting​ ​Your​ ​Landing​ ​Page 
 
 
Now​ ​make​ ​sure​ ​that​ ​your​ ​landing​ ​page​ ​is​ ​working​ ​correctly​ ​and​ ​is​ ​automated​ ​and​ ​tied 
into​ ​your​ ​email​ ​automation.  
 
Test,​ ​test,​ ​test.​ ​Sign​ ​up​ ​with​ ​your​ ​own​ ​email,​ ​or​ ​a​ ​friend’s​ ​email​ ​address,​ ​and​ ​make 
sure​ ​that​ ​everything​ ​is​ ​working​ ​smoothly.​ ​The​ ​last​ ​thing​ ​you​ ​want​ ​is​ ​for​ ​your​ ​dream 
clients​ ​to​ ​sign​ ​up​ ​for​ ​your​ ​email​ ​list​ ​and​ ​not​ ​receive​ ​what​ ​they​ ​signed​ ​up​ ​for! 
 
Now​ ​that​ ​you​ ​have​ ​a​ ​landing​ ​page​ ​for​ ​your​ ​freebie,​ ​your​ ​completed​ ​email​ ​automation, 
now​ ​it’s​ ​time​ ​to​ ​put​ ​some​ ​serious​ ​energy​ ​into​ ​promoting​ ​it! 
 
You​ ​can​ ​promote​ ​your​ ​landing​ ​page​ ​in​ ​any​ ​content​ ​that​ ​you​ ​put​ ​out.​ ​I​ ​often​ ​will 
promote​ ​my​ ​lead​ ​magnet​ ​in​ ​my​ ​blog​ ​posts,​ ​in​ ​my​ ​live​ ​streams,​ ​on​ ​social​ ​media​ ​and​ ​you 
can​ ​even​ ​run​ ​ads​ ​to​ ​it! 
 
You​ ​want​ ​to​ ​‘sell’​ ​your​ ​freebie​ ​so​ ​people​ ​know​ ​why​ ​they​ ​would​ ​want​ ​to​ ​sign​ ​up​ ​for​ ​it.  
 
Encourage​ ​people​ ​to​ ​sign​ ​up​ ​for​ ​it​ ​by​ ​saying​ ​things​ ​like​ ​‘Ready​ ​to​ ​[SOLVE​ ​THE 
PROBLEM​ ​THAT​ ​YOUR​ ​FREEBIE​ ​OFFERS]?​ ​Head​ ​to​ ​www.[YOUR​​ ​LANDING 
URL].COM/LANDING​ ​PAGE​ ​to​ ​sign​ ​up​ ​and​ ​get​ ​the​ ​steps​ ​you​ ​need​ ​to​ ​[SOLVE 
PROBLEM]. 
 
You’ll​ ​get​ ​instant​ ​access​ ​to​ ​this​ ​[VIDEO/PDF/GUIDE/CHECKLIST]​ ​that​ ​will​ ​completely 
transform​ ​[WHAT​ ​YOUR​ ​CLIENT​ ​IS​ ​TRYING​ ​TO​ ​DO]​ ​and​ ​help​ ​you​ ​[ACHIEVE​ ​DESIRED 
GOAL]​ ​faster. 
 
For​ ​example: 
 
“Ready​ ​to​ ​know​ ​exactly​ ​how​ ​to​ ​connect​ ​with​ ​your​ ​target​ ​clients,​ ​and​ ​stand​ ​out​ ​online? 
Sign​ ​up​ ​for​ ​my​ ​FREE​ ​guide​ ​that​ ​will​ ​walk​ ​you​ ​through​ ​how​ ​to​ ​craft​ ​unique​ ​messaging. 
Find​ ​it​ ​at​ ​https://inspire.yessupply.co/messaging-formula/​​ ​and​ ​make​ ​connecting​ ​with 
your​ ​target​ ​clients​ ​simple.” 
 
 
 
If​ ​you​ ​BELIEVE​ ​in​ ​the​ ​incredible​ ​value​ ​that​ ​your​ ​lead​ ​magnet​ ​has​ ​to​ ​offer,​ ​and​ ​you 
BELIEVE​ ​that​ ​YOU​ ​and​ ​your​ ​unique​ ​story​ ​can​ ​inspire​ ​people​ ​than​ ​it​ ​is​ ​your​ ​duty​ ​to​ ​get 
it​ ​out​ ​there.​ ​DO​ ​NOT​ ​be​ ​shy​ ​about​ ​getting​ ​this​ ​out​ ​into​ ​the​ ​world. 
 
The​ ​world​ ​needs​ ​you​ ​and​ ​your​ ​message.​ ​Spend​ ​time​ ​posting,​ ​and​ ​sharing​ ​how 
incredible​ ​this​ ​free​ ​guide,​ ​work​ ​on​ ​getting​ ​it​ ​out​ ​there. 
 
Write​ ​down​ ​10​ ​reasons​ ​why​ ​people​ ​should​ ​download​ ​your​ ​guide/freebie​ ​and​ ​how​ ​it 
can​ ​help​ ​them: 
 
• 
• 
• 
• 
• 
• 
• 
• 
•  
• 
 
 
Share​ ​these​ ​reasons​ ​why​ ​and​ ​how​ ​your​ ​lead​ ​magnet​ ​can​ ​help​ ​your​ ​target​ ​client​ ​with 
BELIEF​ ​and​ ​ENTHUSIASM​ ​and​ ​you​ ​will​ ​have​ ​an​ ​influx​ ​of​ ​people​ ​joining​ ​your​ ​list. 
 
 
MODULE​ ​5:​ ​ESTABLISH​ ​YOURSELF​ ​AS​ ​AN​ ​EXPERT: 
COMMUNITY​ ​BUILDING​ ​AND​ ​TESTIMONIALS 
 
By​ ​the​ ​end​ ​of​ ​this​ ​lesson,​ ​you​ ​will​ ​learn: 
 
● How​ ​to​ ​create​ ​a​ ​genuine​ ​connection​ ​that​ ​will​ ​help​ ​you​ ​stand​ ​out​ ​from​ ​your 
competition​ ​and​ ​make​ ​a​ ​deep​ ​connection​ ​with​ ​your​ ​clients​ ​that​ ​leads​ ​them​ ​to 
the​ ​purchase 
● How​ ​to​ ​OWN​ ​YOUR​ ​TURF​ ​and​ ​dominate​ ​on​ ​your​ ​own​ ​platform​ ​(Facebook​ ​Page, 
Facebook​ ​group,​ ​email​ ​list,​ ​Instagram) 
● How​ ​to​ ​create​ ​stories​ ​that​ ​align​ ​to​ ​your​ ​target​ ​audience​ ​and​ ​connect​ ​in​ ​a​ ​unique 
way 
● How​ ​to​ ​combat​ ​“What​ ​if​ ​I​ ​give​ ​away​ ​too​ ​much​ ​and​ ​they​ ​don’t​ ​need​ ​me?” 
 
 
Where​ ​Will​ ​You​ ​Build​ ​Your​ ​House? 
 
You​ ​by​ ​no​ ​means,​ ​have​ ​to​ ​be​ ​on​ ​every​ ​platform​ ​to​ ​make​ ​an​ ​impact,​ ​or​ ​to​ ​be​ ​successful. 
The​ ​only​ ​reason​ ​why​ ​you​ ​would​ ​need​ ​to​ ​have​ ​a​ ​big​ ​following​ ​to​ ​be​ ​successful​ ​would​ ​be 
if​ ​you​ ​were​ ​a​ ​social​ ​media​ ​coach,​ ​so​ ​you​ ​can​ ​prove​ ​that​ ​you​ ​know​ ​what​ ​you’re​ ​talking 
about.​ ​Other​ ​than​ ​that,​ ​your​ ​following​ ​count​ ​has​ ​nothing​ ​to​ ​do​ ​with​ ​that,​ ​so​ ​stop 
focusing​ ​on​ ​the​ ​numbers,​ ​and​ ​instead​ ​focus​ ​on​ ​how​ ​you​ ​can​ ​make​ ​the​ ​biggest​ ​impact 
on​ ​people’s​ ​lives. 
 
​ ​Followers≠​ ​Customers​ ​only​ ​Customers=Customers. 
 
That​ ​being​ ​said,​ ​your​ ​focus​ ​should​ ​be​ ​on​ ​forming​ ​a​ ​real​ ​connection,​ ​but​ ​not​ ​chasing 
vanity​ ​numbers. 
 
Regardless.​ ​Where​ ​will​ ​you​ ​build​ ​your​ ​house.​ ​You​ ​want​ ​to​ ​pick​ ​a​ ​place​ ​where​ ​you​ ​will 
show​ ​up,​ ​be​ ​consistent,​ ​build​ ​your​ ​familia,​ ​and​ ​make​ ​an​ ​impact.  
 
For​ ​me,​ ​that​ ​was​ ​instagram.​ ​However,​ ​that​ ​was​ ​a​ ​few​ ​years​ ​ago,​ ​and​ ​I​ ​believe​ ​there​ ​are 
places​ ​where​ ​you​ ​can​ ​make​ ​a​ ​bigger​ ​impact​ ​than​ ​instagram. 
 
By​ ​far,​ ​the​ ​most​ ​clients,​ ​for​ ​me​ ​have​ ​come​ ​from​ ​building​ ​my​ ​facebook​ ​group. 
 
Youtube​ ​is​ ​also​ ​a​ ​great​ ​place​ ​to​ ​connect​ ​with​ ​your​ ​audience​ ​and​ ​create​ ​content. 
 
Many​ ​people​ ​also​ ​use​ ​ads​ ​to​ ​drive​ ​traffic​ ​to​ ​their​ ​email​ ​list,​ ​and​ ​then​ ​sell​ ​their​ ​services 
directly​ ​to​ ​their​ ​list. 
 
And​ ​never​ ​discount​ ​getting​ ​out​ ​meeting​ ​people​ ​in​ ​person​ ​and​ ​sharing​ ​what​ ​you​ ​do​ ​and 
how​ ​you​ ​do​ ​it. 
 
There​ ​is​ ​NO​ ​right​ ​or​ ​wrong. 
 
However,​ ​your​ ​goal​ ​regardless​ ​of​ ​which​ ​social​ ​media​ ​platform​ ​you​ ​use​ ​is​ ​to​ ​drive 
traffic​ ​back​ ​to​ ​your​ ​email​ ​list​ ​BECAUSE​ ​you​ ​do​ ​not​ ​own​ ​your​ ​following​ ​on​ ​any​ ​social 
media​ ​platform. 
 
I​ ​REPEAT:​ ​You​ ​do​ ​not​ ​own​ ​your​ ​following​ ​on​ ​any​ ​social​ ​media​ ​platform. 
 
​ ​The​ ​algorithm​ ​could​ ​change​ ​and​ ​you​ ​might​ ​not​ ​see​ ​those​ ​people​ ​who​ ​follow​ ​you​ ​again! 
However,​ ​when​ ​you​ ​have​ ​an​ ​email​ ​list,​ ​you​ ​can​ ​always​ ​stay​ ​in​ ​touch​ ​with​ ​them-​ ​no 
matter​ ​what​ ​the​ ​algorithms​ ​do. 
 
Here​ ​are​ ​a​ ​few​ ​things​ ​to​ ​keep​ ​in​ ​mind​ ​as​ ​you​ ​get​ ​ready​ ​to​ ​show​ ​up​ ​online: 
 
● Believe​ ​in​ ​something 
● Share​ ​your​ ​story 
● Don’t​ ​be​ ​afraid​ ​to​ ​be​ ​controversial 
 
So​ ​regardless​ ​if​ ​you​ ​choose​ ​to​ ​use​ ​Instagram,​ ​Facebook,​ ​Youtube,​ ​ ​make​ ​sure​ ​that​ ​you 
are​ ​also​ ​sending​ ​them​ ​to​ ​your​ ​email​ ​list​ ​so​ ​you​ ​can​ ​create​ ​email​ ​campaigns.​ ​You​ ​will 
send​ ​people​ ​from​ ​your​ ​social​ ​media​ ​platforms​ ​to​ ​your​ ​freebie,​ ​by​ ​promoting​ ​how 
amazing​ ​your​ ​freebie​ ​is. 
 
 
People​ ​Are​ ​Hiring​ ​You​ ​(And​ ​Following​ ​You)​ ​To​ ​Help 
Them​ ​Solve​ ​Their​ ​Problems 
 
Wondering​ ​“Okay,​ ​I’m​ ​ready​ ​to​ ​show​ ​up,​ ​but​ ​what​ ​do​ ​I​ ​even​ ​talk​ ​about”? 
 
You​ ​are​ ​going​ ​to​ ​be​ ​growing​ ​an​ ​audience​ ​around​ ​giving​ ​incredible​ ​content, 
transforming​ ​the​ ​lives​ ​of​ ​the​ ​people​ ​in​ ​your​ ​community.​ ​Your​ ​#1​ ​goal​ ​is​ ​not​ ​to​ ​hold 
back,​ ​or​ ​keep​ ​information​ ​to​ ​yourself,​ ​your​ ​#1​ ​goal​ ​is​ ​to​ ​HELP! 
 
Talk​ ​about​ ​what​ ​is​ ​important​ ​to​ ​your​ ​audience.​ ​Help​ ​them.​ ​Be​ ​there​ ​for​ ​them.​ ​Show 
them​ ​you​ ​care​ ​and​ ​that​ ​you​ ​have​ ​their​ ​back. 
 
If​ ​you​ ​want​ ​to​ ​grab​ ​attention,​ ​and​ ​stand​ ​out,​ ​be​ ​YOU,​ ​be​ ​quirky,​ ​have​ ​fun​ ​with​ ​it,​ ​be 
real,​ ​and​ ​talk​ ​about​ ​what​ ​people​ ​actually​ ​care​ ​about! 
 
 
Review​ ​and​ ​Improve​ ​Your​ ​Social​ ​Media​ ​Profiles​ ​and 
Online​ ​Presence. 
 
Although​ ​this​ ​course​ ​will​ ​not​ ​be​ ​deep​ ​diving​ ​into​ ​growing​ ​your​ ​social​ ​media​ ​presence, 
there​ ​are​ ​a​ ​few​ ​key​ ​things​ ​you​ ​need​ ​to​ ​establish​ ​across​ ​your​ ​social​ ​media​ ​platforms. 
 
Instagram 
 
Instagram​ ​is​ ​WORK.​ ​I​ ​want​ ​you​ ​to​ ​be​ ​aware​ ​that​ ​you​ ​have​ ​to​ ​put​ ​in​ ​some​ ​serious​ ​time 
to​ ​make​ ​a​ ​dent​ ​in​ ​your​ ​audience​ ​size​ ​on​ ​instagram​ ​*you’ve​ ​been​ ​warned* 
 
Instagram​ ​is​ ​a​ ​visual​ ​platform,​ ​so​ ​aim​ ​to​ ​show​ ​up​ ​and​ ​ensure​ ​your​ ​graphics​ ​are 
gorgeous​ ​and​ ​visually​ ​appealing. 
 
Ensure​ ​you​ ​have​ ​a​ ​instagram​ ​bio​ ​that​ ​aligns​ ​to​ ​your​ ​target​ ​audience’s​ ​needs​ ​and​ ​wants. 
You​ ​want​ ​your​ ​bio​ ​to​ ​share​ ​that​ ​YOU​ ​are​ ​the​ ​right​ ​person​ ​to​ ​help​ ​them,​ ​and​ ​explain 
why​ ​they​ ​should​ ​follow​ ​you. 
 
Your​ ​bio​ ​should​ ​have​ ​something​ ​along​ ​the​ ​lines​ ​of: 
 
I​ ​help​ ​[TARGET​ ​CLIENT]​ ​[ACHIEVE​ ​THEIR​ ​DESIRED​ ​GOAL] 
 
Show​ ​up​ ​daily,​ ​be​ ​there​ ​for​ ​them,​ ​offer​ ​helpful​ ​advice.​ ​Show​ ​up​ ​as​ ​the​ ​BEST​ ​version​ ​of 
yourself.​ ​Give​ ​your​ ​best.​ ​Commit​ ​to​ ​your​ ​goal​ ​and​ ​your​ ​purpose. 
 
Ensure​ ​you​ ​use​ ​hashtags,​ ​post​ ​valuable​ ​and​ ​educational​ ​content​ ​daily,​ ​and​ ​employ​ ​the 
use​ ​of​ ​video,​ ​instagram​ ​stories​ ​and​ ​photos. 
 
Facebook 
 
Ensure​ ​that​ ​if​ ​you​ ​are​ ​using​ ​facebook​ ​to​ ​drive​ ​traffic​ ​to​ ​your​ ​list,​ ​and​ ​grow​ ​your 
business​ ​that​ ​it​ ​looks​ ​GREAT!​ ​Update​ ​your​ ​facebook​ ​profile​ ​picture​ ​to​ ​one​ ​that​ ​reflects 
who​ ​you​ ​are,​ ​what​ ​you​ ​do,​ ​and​ ​how​ ​you​ ​want​ ​to​ ​make​ ​people​ ​feel​ ​when​ ​they​ ​come 
across​ ​your​ ​brand. 
 
On​ ​facebook,​ ​make​ ​sure​ ​you​ ​create​ ​your​ ​facebook​ ​business​ ​page​​ ​(you​ ​can​ ​create​ ​a 
facebook​ ​business​ ​page​ ​with​ ​the​ ​same​ ​name​ ​as​ ​your​ ​personal​ ​account​ ​and 
automatically​ ​make​ ​your​ ​friends​ ​a​ ​‘follower’​ ​on​ ​that​ ​page​ ​so​ ​you​ ​do​ ​not​ ​have​ ​to​ ​start 
from​ ​zero.​ ​This​ ​only​ ​works​ ​if​ ​you​ ​are​ ​creating​ ​a​ ​business​ ​page​ ​the​ ​same​ ​page​ ​as​ ​you. 
Here’s​ ​the​ ​tutorial​ ​for​ ​that​) 
 
Also,​ ​make​ ​sure​ ​that​ ​you​ ​connect​ ​your​ ​personal​ ​account​ ​to​ ​your​ ​business​ ​page​ ​as​ ​your 
Occupation.​ ​You​ ​have​ ​the​ ​opportunity​ ​to​ ​update​ ​your​ ​work​ ​status​ ​on​ ​Facebook,​ ​so 
make​ ​SURE​ ​that​ ​you​ ​add​ ​this​ ​to​ ​say​ ​[YOUR​ ​TITLE]​ ​at​ ​[YOUR​ ​BUSINESS​ ​PAGE]. 
 
It’s​ ​on​ ​the​ ​left-hand​ ​side​ ​of​ ​your​ ​facebook​ ​page​ ​that​ ​looks​ ​like​ ​this: 
 

 
 
This​ ​way,​ ​if​ ​you​ ​are​ ​promoting​ ​in​ ​facebook​ ​groups,​ ​or​ ​someone​ ​creeps​ ​you​ ​somehow, 
they​ ​can​ ​discover​ ​your​ ​facebook​ ​business​ ​page. 
 
Ensure​ ​your​ ​business​ ​page​ ​is,​ ​‘ready​ ​for​ ​business’​ ​Make​ ​it​ ​look​ ​amazing​ ​and​ ​as 
high-standard​ ​as​ ​you​ ​would​ ​like​ ​your​ ​brand​ ​to​ ​be​ ​perceived. 
 
You​ ​can​ ​create​ ​a​ ​custom​ ​banner​ ​using​ ​Canva​.​ ​I​ ​created​ ​a​ ​custom​ ​banner​ ​that​ ​aligns​ ​to 
my​ ​free​ ​offer 
 

 
 
Post​ ​your​ ​freebie​ ​as​ ​a​ ​post​ ​on​ ​your​ ​facebook​ ​and​ ​‘pin’​ ​it​ ​to​ ​the​ ​top,​ ​so​ ​anyone​ ​who 
comes​ ​to​ ​your​ ​list​ ​can​ ​sign​ ​up​ ​for​ ​your​ ​free​ ​offer! 
 
Ads 
 
Once​ ​you​ ​have​ ​created​ ​a​ ​functional​ ​sales​ ​funnel,​ ​ads​ ​are​ ​a​ ​great​ ​way​ ​to​ ​scale​ ​up​ ​your 
efforts.​ ​You​ ​can​ ​use​ ​ads​ ​to​ ​send​ ​traffic​ ​to​ ​your​ ​email​ ​list,​ ​through​ ​your​ ​landing​ ​page, 
and​ ​then​ ​send​ ​emails​ ​inviting​ ​your​ ​target​ ​client​ ​to​ ​sign​ ​up​ ​for​ ​a​ ​discovery​ ​call​ ​with​ ​you. 
 
Below​ ​you​ ​will​ ​find​ ​samples​ ​of​ ​what​ ​to​ ​post​ ​on​ ​your​ ​social​ ​media​ ​platforms​ ​to​ ​attract 
your​ ​ideal​ ​clients. 
 
Your​ ​Blog 
 
My​ ​blog​ ​has​ ​proven​ ​to​ ​be​ ​an​ ​incredible​ ​place​ ​for​ ​me​ ​to​ ​attract​ ​new​ ​signups​ ​to​ ​my​ ​email 
list,​ ​and​ ​new​ ​clients​ ​to​ ​my​ ​products​ ​and​ ​services. 
 
Every​ ​time​ ​you​ ​write​ ​a​ ​blog​ ​post,​ ​make​ ​sure​ ​that​ ​you​ ​write​ ​the​ ​blog​ ​post​ ​as​ ​you​ ​are 
writing​ ​it​ ​to​ ​the​ ​client​ ​who​ ​you​ ​wish​ ​to​ ​work​ ​with. 
 
Write​ ​your​ ​blog​ ​posts​ ​in​ ​a​ ​way​ ​that​ ​you​ ​are​ ​giving​ ​INCREDIBLE​ ​value,​ ​education,​ ​and 
establishing​ ​yourself​ ​as​ ​the​ ​ultimate​ ​expert​ ​in​ ​your​ ​space. 
 
At​ ​the​ ​end​ ​of​ ​your​ ​blog​ ​posts,​ ​make​ ​sure​ ​to​ ​invite​ ​your​ ​readers​ ​to​ ​take​ ​the​ ​next​ ​step. 
You​ ​will​ ​either​ ​invite​ ​them​ ​to​ ​sign​ ​up​ ​for​ ​a​ ​free​ ​consultation​ ​call​ ​with​ ​you​ ​(citing​ ​the 
benefits​ ​of​ ​doing​ ​so)​ ​or​ ​signing​ ​up​ ​to​ ​get​ ​your​ ​freebie​ ​offer​ ​(and​ ​share​ ​the​ ​benefits​ ​of 
signing​ ​up​ ​for​ ​your​ ​free​ ​offer) 
 
 

How​ ​To​ ​Create​ ​An​ ​Impact 

“I’ve​ ​learned​ ​that​ ​people​ ​will​ ​forget​ ​what​ ​you​ ​said,​ ​people​ ​will​ ​forget​ ​what​ ​you​ ​did,​ ​but​ ​people​ ​will​ ​never​ ​forget 
how​ ​you​ ​made​ ​them​ ​feel.”​ ​-Maya​ ​Angelou  
 
​ ​There​ ​are​ ​SO​ ​many​ ​people​ ​out​ ​there​ ​doing​ ​what​ ​you​ ​do,​ ​right?​ ​SO​ ​you​ ​might​ ​be 
scared​ ​of​ ​HOW​ ​to​ ​make​ ​an​ ​impact​ ​and​ ​stand​ ​out. 
 
Here’s​ ​the​ ​thing.​ ​Out​ ​of​ ​all​ ​the​ ​people​ ​out​ ​there,​ ​only​ ​a​ ​fraction​ ​of​ ​them​ ​are​ ​being​ ​real, 
authentic​ ​and​ ​saying​ ​something​ ​different​ ​than​ ​what​ ​everyone​ ​else​ ​is​ ​saying. 
 
If​ ​you​ ​say​ ​the​ ​same​ ​things​ ​as​ ​what​ ​everyone​ ​else​ ​is,​ ​you’re​ ​sure​ ​to​ ​blend​ ​into​ ​the 
crowd. 
 
BUT​ ​if​ ​you’re​ ​daring,​ ​unique,​ ​and​ ​different-​ ​you’ll​ ​have​ ​all​ ​eyes​ ​on​ ​you,​ ​which​ ​is​ ​the 
perfect​ ​opportunity​ ​to​ ​make​ ​an​ ​impact. 
 
Here’s​ ​how​ ​you​ ​can​ ​make​ ​a​ ​stand​ ​out​ ​impact: 
 
● Sharing​ ​your​ ​true​ ​authentic​ ​story.​ ​Not​ ​your​ ​cookie​ ​cutter​ ​story,​ ​but​ ​the​ ​one​ ​that 
makes​ ​people​ ​remember​ ​you 
● Sticking​ ​true​ ​to​ ​your​ ​mission​ ​and​ ​making​ ​sure​ ​that​ ​everything​ ​you​ ​do 
contributes​ ​to​ ​that​ ​mission 
● Being​ ​your​ ​real​ ​fun,​ ​exciting,​ ​unique​ ​and​ ​entertaining​ ​self-​ ​Whatever​ ​is​ ​true​ ​to 
you.​ ​Speak​ ​to​ ​your​ ​community​ ​like​ ​they’re​ ​your​ ​friends​ ​and​ ​you’re​ ​talking​ ​on 
the​ ​phone​ ​with​ ​them 
 
  
DO​ ​not​ ​feel​ ​the​ ​need​ ​to​ ​conform.​ ​Do​ ​not​ ​look​ ​up​ ​what​ ​everyone​ ​else​ ​is​ ​doing​ ​before 
you​ ​make​ ​a​ ​move.​ ​Be​ ​original.​ ​Be​ ​you.​ ​Say​ ​what​ ​needs​ ​to​ ​be​ ​said.​ ​Don’t​ ​be​ ​afraid​ ​to​ ​be 
blunt​ ​(but​ ​of​ ​course,​ ​don’t​ ​be​ ​offensive​ ​or​ ​mean)​ ​Always​ ​have​ ​it​ ​come​ ​from​ ​the​ ​HEART. 
 
This​ ​is​ ​essential-​ ​putting​ ​yourself​ ​out​ ​there,​ ​and​ ​being​ ​VULNERABLE​ ​and​ ​real​ ​is​ ​going 
to​ ​make​ ​the​ ​difference​ ​between​ ​you​ ​and​ ​your​ ​competition.​ ​People​ ​make​ ​decisions 
based​ ​on​ ​emotions,​ ​so​ ​make​ ​that​ ​emotional​ ​connection. 
 
 
Who​ ​You​ ​Are 
Ask​ ​yourself​ ​everyday​ ​“If​ ​I​ ​was​ ​#1​ ​in​ ​my​ ​industry,​ ​how​ ​would​ ​I​ ​show​ ​up?” 
 
In​ ​order​ ​to​ ​stand​ ​in​ ​your​ ​power,​ ​you​ ​need​ ​to​ ​be​ ​able​ ​to​ ​confidently​ ​say​ ​what​ ​you​ ​do, 
and​ ​how​ ​you​ ​help​ ​people. 
 
No​ ​one​ ​can​ ​decide​ ​that​ ​for​ ​you. 
 
When​ ​you​ ​are​ ​showing​ ​up​ ​and​ ​intro-ing​ ​yourself​ ​in​ ​your​ ​videos​ ​and​ ​live-streams​ ​you 
should​ ​know​ ​your​ ​message​ ​and​ ​how​ ​you​ ​help​ ​people. 
 
Write​ ​that​ ​here,​ ​and​ ​always​ ​remember​ ​it​ ​when​ ​you​ ​show​ ​up​ ​for​ ​your​ ​audience: 
 
My​ ​name​ ​is​ ​[YOUR​ ​NAME]​ ​from​ ​[YOUR​ ​WEBSITE/BRAND]​ ​and​ ​I​ ​help​ ​[MY​ ​DREAM 
CLIENT-​ ​TYPE​ ​OF​ ​PERSON]​ ​DO​ ​[BENEFIT​ ​+​ ​THEIR​ ​GOAL​ ​(​ ​C​ ​)​ ​] 
 
Get​ ​comfortable​ ​with​ ​showing​ ​up​ ​online​ ​every​ ​single​ ​day,​ ​and​ ​sharing​ ​this​ ​mission. 
Just​ ​like​ ​every​ ​company​ ​has​ ​a​ ​sales​ ​team-​ ​you​ ​are​ ​your​ ​sales​ ​team​ ​right​ ​now,​ ​so 
showing​ ​up​ ​for​ ​your​ ​audience​ ​is​ ​essential. 
 
 
 
​ ​ ​People​ ​are​ ​looking​ ​for​ ​a​ ​LEADER 
​ ​Step​ ​UP.​ ​If​ ​you​ ​are​ ​the​ ​same​ ​as​ ​everyone​ ​else,​ ​you’ll​ ​get​ ​lost​ ​in​ ​the​ ​pack. 
 
You​ ​are​ ​not​ ​there​ ​to​ ​be​ ​their​ ​friend.​ ​You’re​ ​there​ ​to​ ​be​ ​their​ ​coach,​ ​ ​strategist,​ ​or 
leader​ ​in​ ​what​ ​they​ ​need​ ​help​ ​with. 
 
You’re​ ​not​ ​there​ ​to​ ​tell​ ​them​ ​what​ ​they​ ​want​ ​to​ ​hear,​ ​you’re​ ​there​ ​to​ ​tell​ ​them​ ​what 
they​ ​NEED​ ​to​ ​hear.​ ​You’ll​ ​get​ ​so​ ​much​ ​further​ ​when​ ​you​ ​stop​ ​worrying​ ​about​ ​what​ ​you 
think​ ​people​ ​want​ ​to​ ​hear,​ ​and​ ​share​ ​that​ ​needs​ ​to​ ​be​ ​said,​ ​even​ ​if​ ​it​ ​goes​ ​‘against​ ​the 
grain’. 
 
You​ ​need​ ​to​ ​be​ ​unique.​ ​You​ ​need​ ​to​ ​have​ ​a​ ​point​ ​of​ ​view​.​ ​You​ ​need​ ​to​ ​say​ ​what​ ​others 
might​ ​not​ ​be​ ​willing​ ​to​ ​say.​ ​You​ ​need​ ​to​ ​harness​ ​your​ ​power.​ ​You​ ​need​ ​to​ ​have​ ​a​ ​vision. 
And​ ​you​ ​will​ ​bring​ ​people​ ​on​ ​that​ ​mission​ ​with​ ​you.​ ​Speak​ ​before​ ​spoken​ ​to.​ ​Give 
yourself​ ​permission.​ ​GO​ ​DO​ ​THE​ ​THING.  
 
You​ ​will​ ​need​ ​to​ ​do​ ​the​ ​thing​ ​in​ ​order​ ​to​ ​see​ ​the​ ​results,​ ​you​ ​will​ ​be​ ​it​ ​before​ ​you​ ​see 
the​ ​physical​ ​results. 
 
Often​ ​when​ ​I​ ​share​ ​things​ ​that​ ​are​ ​‘the​ ​hard​ ​truth’​ ​and​ ​‘tough​ ​love’​ ​I​ ​attract​ ​the​ ​people 
who​ ​really​ ​need​ ​my​ ​message.  
 
I​ ​share​ ​what​ ​I​ ​share,​ ​from​ ​the​ ​heart​ ​because​ ​I​ ​care,​ ​and​ ​it’s​ ​often​ ​the​ ​hard​ ​truth​ ​that 
gets​ ​people​ ​motivated​ ​to​ ​change​ ​their​ ​lives,​ ​and​ ​get​ ​the​ ​help​ ​they​ ​need​ ​to​ ​make​ ​a 
difference​ ​in​ ​their​ ​lives. 
 
A​ ​leader​ ​becomes​ ​an​ ​authority.​ ​A​ ​leader​ ​takes​ ​a​ ​concrete​ ​stance​ ​on​ ​something.​ ​A 
leader​ ​has​ ​a​ ​belief​ ​in​ ​something.​ ​Share​ ​your​ ​belief​ ​often​ ​and​ ​as​ ​you​ ​build​ ​your 
community,​ ​it​ ​will​ ​build​ ​with​ ​others​ ​who​ ​believe​ ​in​ ​the​ ​sale​ ​thing.​ ​And​ ​a​ ​leader​ ​is 
fighting​ ​against​ ​something.​ ​Share​ ​this​ ​often​ ​as​ ​well,​ ​and​ ​you​ ​will​ ​join​ ​forces​ ​with​ ​those 
who​ ​are​ ​fighting​ ​the​ ​same​ ​good​ ​fight​ ​with​ ​you. 
 
As​ ​a​ ​leader​ ​I: 
 
Have​ ​a​ ​concrete​ ​stance​ ​on:_____________________ 
 
I​ ​believe​ ​that:_____________________ 
 
I​ ​am​ ​fighting​ ​for:​ ​_____________________________ 
 
I​ ​am​ ​fighting​ ​against:​ ​_______________________________ 
 
Be​ ​outspoken,​ ​and​ ​know​ ​that​ ​everything​ ​you​ ​do​ ​aligns​ ​to​ ​this​ ​incredible​ ​mission​ ​you 
have.​ ​Share​ ​these​ ​beliefs​ ​from​ ​time​ ​to​ ​time. 
 
Step​ ​up,​ ​and​ ​decide​ ​to​ ​be​ ​a​ ​leader​ ​on​ ​your​ ​platform,​ ​no​ ​matter​ ​which​ ​platform​ ​you 
choose.​ ​It​ ​could​ ​be​ ​facebook,​ ​instagram,​ ​youtube,​ ​or​ ​even​ ​using​ ​ads.​ ​Make​ ​sure​ ​you 
stand​ ​up​ ​with​ ​your​ ​authority​ ​and​ ​share​ ​what​ ​you​ ​do,​ ​and​ ​how​ ​you​ ​do​ ​it​ ​so​ ​well.​ ​Be 
open​ ​to​ ​receiving​ ​and​ ​ASK​ ​for​ ​what​ ​you​ ​want.​ ​People​ ​will​ ​not​ ​know​ ​what​ ​you​ ​want 
until​ ​you​ ​ASK-FOR-IT.​ ​Whether​ ​that​ ​be​ ​to​ ​sign​ ​up​ ​for​ ​your​ ​list,​ ​for​ ​the​ ​sale,​ ​or​ ​to​ ​share 
your​ ​video. 
 
“​ ​The​ ​more​ ​you​ ​ask,​ ​the​ ​better​ ​you​ ​get​ ​at​ ​asking​ ​and​ ​the​ ​answer​ ​will​ ​always​ ​be​ ​yes.”​ ​- 
Reese​ ​Evans 
 
“​ ​Good​ ​things​ ​come​ ​to​ ​those​ ​who​ ​ask​ ​for​ ​it.”​ ​-​ ​Reese​ ​Evans 
 
PS:​ ​For​ ​you​ ​as​ ​the​ ​LEADER​ ​I​ ​want​ ​you​ ​to​ ​understand,​ ​you​ ​will​ ​not​ ​get​ ​far​ ​looking​ ​at​ ​what 
everyone​ ​ELSE​ ​is​ ​doing,​ ​this​ ​is​ ​your​ ​time​ ​to​ ​TRUST​ ​yourself​ ​and​ ​keep​ ​your​ ​blinders​ ​on. 
Focus​ ​on​ ​what​ ​you​ ​do,​ ​what​ ​you​ ​want​ ​to​ ​do,​ ​and​ ​creating​ ​the​ ​courses,​ ​live​ ​streams,​ ​and 
incredible​ ​things​ ​you​ ​wish​ ​existed​ ​for​ ​the​ ​people​ ​who​ ​you​ ​want​ ​to​ ​help.​ ​Any​ ​moment​ ​spent 
looking​ ​at​ ​what​ ​everyone​ ​else​ ​is​ ​doing​ ​is​ ​a​ ​moment​ ​that​ ​you​ ​are​ ​not​ ​creating​ ​your​ ​dream 
life. 
 

Overdeliver 
“We​ ​are​ ​what​ ​we​ ​repeatedly​ ​do.​ ​Excellence,​ ​then​ ​is​ ​not​ ​an​ ​act​ ​but​ ​a​ ​habit.”​ ​-​ ​Aristotle 
 
 
Want​ ​your​ ​brand​ ​and​ ​business​ ​just​ ​spread​ ​like​ ​wildfire?​ ​The​ ​key​ ​to​ ​that​ ​is​ ​to​ ​over-deliver. 
 
Offer​ ​an​ ​incredible​ ​experience​ ​no​ ​matter​ ​where​ ​somebody​ ​interacts​ ​with​ ​your​ ​brand​ ​and​ ​I​ ​can 
promise​ ​you​ ​that​ ​you​ ​will​ ​spread​ ​like​ ​wildfire. 
 
Have​ ​you​ ​ever​ ​been​ ​to​ ​a​ ​movie​ ​that​ ​was​ ​mediocre​ ​and​ ​raved​ ​about​ ​it​ ​to​ ​your​ ​friends?​ ​Absolutely 
not. 
 
The​ ​only​ ​time​ ​you​ ​will​ ​rant,​ ​rave​ ​and​ ​share​ ​to​ ​your​ ​friends​ ​about​ ​something​ ​is​ ​if​ ​it​ ​was​ ​absolutely 
incredible​.​ ​If​ ​the​ ​graphics,​ ​the​ ​acting,​ ​the​ ​storyline,​ ​and​ ​the​ ​plot​ ​all​ ​completely​ ​blew​ ​your​ ​mind.​ ​All 
completely​ ​created​ ​an​ ​experience​ ​that​ ​you've​ ​never​ ​seen​ ​somewhere​ ​else. 
 
This​ ​way​ ​of​ ​thinking​ ​also​ ​translates​ ​exactly​ ​into​ ​your​ ​online​ ​business.​ ​If​ ​you​ ​want​ ​your​ ​business​ ​to 
spread​ ​like​ ​wildfire​ ​you​ ​need​ ​to​ ​make​ ​sure​ ​that​ ​you​ ​are​ ​over​ ​delivering​ ​and​ ​create​ ​an​ ​incredible 
experience​ ​that​ ​stands​ ​out​ ​from​ ​the​ ​rest.​ ​That​ ​means​ ​that​ ​your​ ​social​ ​media​ ​is​ ​on​ ​point.​ ​You​ ​show 
up​ ​every​ ​day​ ​and​ ​you​ ​are​ ​inspiring,​ ​adding​ ​value,​ ​educating,​ ​and​ ​giving​ ​tips​ ​and​ ​advice​ ​that​ ​people 
cannot​ ​find​ ​anywhere​ ​else. 
 
Like​ ​Aristotle​ ​said​ ​“​We​ ​are​ ​what​ ​we​ ​repeatedly​ ​do.​ ​Excellence,​ ​then​ ​is​ ​not​ ​an​ ​act​ ​but​ ​a​ ​habit.”​ ​Do​ ​you 
want​ ​to​ ​inspire​ ​people​ ​as​ ​your​ ​job?​ ​THEN​ ​show​ ​up​ ​EVERY​ ​DAMN​ ​DAY​ ​and​ ​inspire.​ ​Don’t​ ​wait​ ​for 
permission,​ ​don’t​ ​wait​ ​for​ ​the​ ​first​ ​paid​ ​client.​ ​BE​ ​IT,​ ​and​ ​then​ ​it​ ​will​ ​become​ ​true. 
 
Do​ ​not​ ​worry​ ​about​ ​giving​ ​too​ ​much​ ​of​ ​value.​ ​Somebody​ ​will​ ​not​ ​purchase​ ​your​ ​product​ ​if​ ​you​ ​give 
too​ ​much​ ​value.​ ​In​ ​fact​ ​the​ ​opposite​ ​is​ ​true. 
 
When​ ​somebody​ ​stumbles​ ​across​ ​what​ ​you​ ​have​ ​to​ ​offer​ ​and​ ​you​ ​give​ ​so​ ​much​ ​incredible​ ​value​ ​it 
helps​ ​them​ ​see​ ​that​ ​you​ ​really​ ​know​ ​your​ ​stuff​ ​and​ ​if​ ​you​ ​show​ ​up​ ​offering​ ​your​ ​product​ ​or​ ​service 
they​ ​will​ ​be​ ​more​ ​likely​ ​to​ ​buy​ ​because​ ​they​ ​know​ ​that​ ​you​ ​are​ ​somebody​ ​that​ ​can​ ​truly​ ​help​ ​them. 
You've​ ​already​ ​proved​ ​that​ ​you​ ​can​ ​truly​ ​help​ ​them​ ​because​ ​you​ ​have​ ​delivered​ ​value​ ​in​ ​your 
contact.​ ​Just​ ​make​ ​sure​ ​you​ ​keep​ ​an​ ​air​ ​of​ ​mystery​ ​about​ ​you.​ ​Like​ ​they​ ​should​ ​know​ ​that​ ​there’s 
even​ ​MORE​ ​incredible-ness​ ​once​ ​they​ ​sign​ ​up​ ​to​ ​work​ ​with​ ​you. 
 
Trust​ ​yourself​ ​that​ ​you’ll​ ​continue​ ​to​ ​learn​ ​and​ ​improve​ ​your​ ​craft. 
 
And​ ​so​ ​long​ ​as​ ​you're​ ​creating​ ​content​ ​live​ ​streams,​ ​videos,​ ​blogs​ ​that​ ​are​ ​evergreen​ ​that​ ​content 
can​ ​continue​ ​to​ ​help​ ​people​ ​from​ ​month​ ​and​ ​for​ ​years​ ​to​ ​come​ ​which​ ​will​ ​create​ ​an​ ​evergreen 
funnel​ ​of​ ​traffic​ ​right​ ​back​ ​to​ ​you,​ ​your​ ​email​ ​is​ ​and​ ​your​ ​incredible​ ​products​ ​and​ ​services. 
 
PS:​ ​When​ ​you​ ​are​ ​delivering​ ​value,​ ​tie​ ​in​ ​your​ ​value​ ​and​ ​knowledge​ ​with​ ​stories​ ​from​ ​your​ ​OWN​ ​life. 
This​ ​will​ ​help​ ​you​ ​bond​ ​even​ ​further​ ​with​ ​your​ ​clients​ ​as​ ​they​ ​will​ ​learn​ ​more​ ​about​ ​you,​ ​and​ ​they​ ​will 
believe​ ​that​ ​the​ ​knowledge​ ​you​ ​are​ ​sharing​ ​is​ ​real,​ ​as​ ​you​ ​have​ ​the​ ​personal​ ​stories​ ​and​ ​outcomes​ ​to 
back​ ​it​ ​up. 
 
Giving​ ​Away​ ​Value​ ​Without​ ​Giving​ ​Away​ ​‘Too​ ​Much’ 
 
The​ ​question​ ​I​ ​hear​ ​from​ ​so​ ​many​ ​new​ ​entrepreneurs​ ​is​ ​ ​“What​ ​if​ ​I​ ​give​ ​away​ ​too​ ​much​ ​and​ ​they​ ​don’t 
need​ ​me?”​ ​This​ ​is​ ​not​ ​possible.​ ​When​ ​you​ ​give​ ​away​ ​value​ ​information,​ ​you​ ​establish​ ​yourself​ ​as​ ​an 
expert.​ ​When​ ​you​ ​trust​ ​yourself​ ​to​ ​learn,​ ​and​ ​share​ ​value,​ ​you​ ​create​ ​a​ ​bond​ ​of​ ​trust​ ​with​ ​your​ ​audience, 
who​ ​can​ ​feel​ ​that​ ​you​ ​love​ ​them​ ​and​ ​you​ ​want​ ​to​ ​share​ ​your​ ​best​ ​information​ ​with​ ​them​ ​to​ ​truly​ ​help 
them,​ ​and​ ​the​ ​LAW​ ​OF​ ​CAUSE​ ​AND​ ​EFFECT​ ​will​ ​ensure​ ​that​ ​you​ ​always​ ​get​ ​back​ ​what​ ​you​ ​put​ ​out. 
 
Give​ ​away​ ​incredible​ ​value.​ ​Do​ ​not​ ​hold​ ​back.​ ​Giving​ ​away​ ​incredible​ ​value​ ​is​ ​a​ ​win-win-win​ ​for​ ​you,​ ​as 
long​ ​as​ ​you​ ​ENJOY​ ​giving​ ​away​ ​the​ ​content. 
 
If​ ​YOU​ ​want​ ​to​ ​stand​ ​out,​ ​and​ ​grow​ ​quickly,​ ​give​ ​away​ ​amazing​ ​value.​ ​Why?​ ​Because​ ​your​ ​ideal​ ​client​ ​is 
not​ ​silly,​ ​they​ ​are​ ​actually​ ​very​ ​smart.​ ​You​ ​only​ ​want​ ​to​ ​work​ ​with​ ​the​ ​best,​ ​right? 
 
So​ ​if​ ​you’re​ ​giving​ ​away​ ​cookie-cutter​ ​info​ ​that​ ​they​ ​can​ ​find​ ​somewhere​ ​else,​ ​you’ll​ ​be​ ​forgettable.​ ​They​ ​can 
go​ ​somewhere​ ​else​ ​to​ ​get​ ​it.​ ​Make​ ​your​ ​name​ ​synonymous​ ​for​ ​quality.​ ​Give​ ​away​ ​incredible​ ​information, 
and​ ​you’ll​ ​leave​ ​an​ ​impression​ ​in​ ​people’s​ ​minds. 
 
Here’s​ ​how​ ​giving​ ​away​ ​amazing​ ​information​ ​is​ ​a​ ​double-edged​ ​sword,​ ​and​ ​will​ ​work​ ​for​ ​you​ ​better​ ​in 
the​ ​long​ ​run: 

 
 
This​ ​learning​ ​pyramid,​ ​which​ ​is​ ​based​ ​on​ ​key​ ​training​ ​and​ ​coaching​ ​principles​ ​shows​ ​how​ ​people​ ​learn 
and​ ​retain​ ​information​ ​best.​ ​So,​ ​if​ ​someone​ ​is​ ​simply​ ​passively​ ​listening​ ​to​ ​you​ ​on​ ​their​ ​instagram​ ​story, 
they​ ​might​ ​remember​ ​20%​ ​of​ ​what​ ​you​ ​have​ ​said,​ ​but​ ​they​ ​would​ ​have​ ​to​ ​put​ ​it​ ​into​ ​practice​ ​to​ ​actually 
gain​ ​the​ ​benefits​ ​(which​ ​they​ ​would​ ​when​ ​they​ ​work​ ​with​ ​you) 
 
You’ll​ ​see​ ​if​ ​you​ ​REALLY​ ​want​ ​to​ ​remember​ ​something,​ ​then​ ​teaching​ ​will​ ​allow​ ​you​ ​to​ ​really​ ​let​ ​the 
information​ ​sink​ ​in. 
 
I’m​ ​willing​ ​to​ ​bet​ ​you’re​ ​someone​ ​who’s​ ​ALWAYS​ ​learning,​ ​and​ ​you​ ​WISH​ ​you​ ​could​ ​retain​ ​all​ ​the 
information​ ​you​ ​learn​ ​to​ ​make​ ​it​ ​worth​ ​your​ ​while.​ ​Well,​ ​getting​ ​into​ ​the​ ​habit​ ​of​ ​sharing​ ​what​ ​you’re​ ​up 
to,​ ​and​ ​what​ ​you’ve​ ​learnt​ ​with​ ​your​ ​community​ ​will​ ​help​ ​you​ ​establish​ ​yourself​ ​as​ ​an​ ​expert​ ​AND​ ​retail 
what​ ​you’ve​ ​learnt. 
 
Your​ ​audience​ ​will​ ​not​ ​get​ ​the​ ​results​ ​from​ ​your​ ​free​ ​value.​ Y ​ ou​ ​could​ ​give​ ​away​ ​a​ ​whole​ ​course​ ​for 
free​,​ ​but​ ​they​ ​will​ ​not​ ​see​ ​the​ ​value,​ ​because​ ​they​ ​have​ ​not​ ​paid​ ​for​ ​it.​ ​Only​ ​when​ ​someone​ ​COMMITS 
and​ ​takes​ ​action​ ​do​ ​they​ ​see​ ​the​ ​results​ ​of​ ​their​ ​actions.​ ​If​ ​they​ ​cannot​ ​commit​ ​monetarily​ ​then​ ​they​ ​will 
likely​ ​not​ ​do​ ​the​ ​work.​ ​When​ ​someone​ ​pays​ ​for​ ​your​ ​services,​ ​they​ ​have​ ​made​ ​a​ ​commitment​ ​to 
themselves.​ ​They​ ​have​ ​FINALLY​ ​decided​ ​to​ ​go​ ​all​ ​in​ ​for​ ​themselves,​ ​and​ ​move​ ​past​ ​the​ ​fear.​ ​If​ ​you 
provide​ ​services​ ​for​ ​free,​ ​you​ ​are​ ​wasting​ ​your​ ​time​ ​and​ ​theirs. 
 
*Whenever​ ​you​ ​do​ ​not​ ​see​ ​the​ ​results,​ ​remember​ ​that​ ​it​ ​is​ ​a​ ​result​ ​of​ ​WHAT​ ​you​ ​are​ ​doing,​ ​and​ ​WHO​ ​you 
are​ ​being.​ ​This​ ​is​ ​always​ ​in​ ​your​ ​control,​ ​and​ ​you​ ​can​ ​go​ ​back​ ​to​ ​part​ ​1​ ​to​ ​review​ ​the​ ​confidence​ ​and 
mindset​ ​of​ ​attracting. 
 
Infuse​ ​Your​ ​Story​ ​+​ ​Entertain​ ​+​ ​Don’t​ ​Forget​ ​to​ ​Smile! 
 
MODULE​ ​6:​ ​Sell​ ​Your​ ​Programs​ ​With​ ​Ease, 
Grace​ ​and​ ​Without​ ​Feeling​ ​Salesy 
 
 
“The​ ​only​ ​reason​ ​to​ ​give​ ​a​ ​speech​ ​is​ ​to​ ​change​ ​the​ ​world”​ ​-​ ​John​ ​F.​ ​Kennedy 
 
By​ ​the​ ​end​ ​of​ ​this​ ​module,​ ​you​ ​will​ ​learn: 
 
​ ​How​ ​to​ ​connect​ ​with​ ​your​ ​audience​ ​in​ ​a​ ​way​ ​that​ ​sells​ ​your​ ​offers​ ​and​ ​create​ ​a​ ​connected 
and​ ​engaged​ ​community. 
● How​ ​to​ ​create​ ​sales​ ​communications​ ​for​ ​your​ ​favorite​ ​social​ ​media​ ​platforms 
● How​ ​to​ ​write​ ​messaging​ ​for​ ​your​ ​social​ ​media​ ​platforms​ ​to​ ​attract​ ​your​ ​dream​ ​clients 
and​ ​convert 
● Scripts​ ​you​ ​can​ ​take​ ​and​ ​make​ ​your​ ​own​ ​to​ ​promote​ ​your​ ​discovery​ ​calls 
 
You​ ​get​ ​what​ ​you​ ​think​ ​about.​ ​If​ ​you​ ​want​ ​to​ ​get​ ​more​ ​clients.​ ​think​ ​about​ ​new​ ​ways​ ​you​ ​can​ ​bring​ ​them 
into​ ​your​ ​life.​ ​Think​ ​about​ ​ways​ ​you​ ​can​ ​help​ ​them.​ ​Think​ ​about​ ​ways​ ​that​ ​you​ ​can​ ​make​ ​their​ ​lives 
better.  
 
You​ ​and​ ​everyone​ ​around​ ​you​ ​are​ ​ONE.​ ​The​ ​reason​ ​why​ ​you​ ​think​ ​you​ ​are​ ​separate​ ​from​ ​your 
neighbour​ ​is​ ​because​ ​you​ ​have​ ​been​ ​programmed​ ​to​ ​think​ ​that​ ​way.​ ​But​ ​you​ ​are​ ​all​ ​one.​ ​ ​As​ ​you 
create​ ​these​ ​incredible​ ​offers​ ​to​ ​sell,​ ​I​ ​want​ ​you​ ​to​ ​remember​ ​that​ ​you​ ​are​ ​talking​ ​to​ ​YOU.​ ​YOU 
are​ ​talking​ ​to​ ​your​ ​sisters,​ ​you​ ​are​ ​talking​ ​to​ ​your​ ​friends.​ ​They​ ​love​ ​you.​ ​They​ ​celebrate​ ​with 
you.​ ​They​ ​await​ ​for​ ​you​ ​to​ ​shine​ ​in​ ​your​ ​glory​ ​as​ ​you​ ​allow​ ​them​ ​to​ ​shine​ ​to. 
 
Do​ ​not​ ​be​ ​afraid​ ​to​ ​put​ ​your​ ​offers​ ​out​ ​there.​ ​Imagine​ ​when​ ​you​ ​put​ ​your​ ​message​ ​out​ ​there​ ​that 
you​ ​are​ ​putting​ ​it​ ​out​ ​to​ ​your​ ​sisters,​ ​to​ ​the​ ​people​ ​who​ ​you​ ​love.​ ​To​ ​those​ ​who​ ​are​ ​fighting​ ​the 
same​ ​fight​ ​as​ ​you.​ ​You​ ​are​ ​being​ ​there​ ​for​ ​them,​ ​and​ ​know​ ​that​ ​they​ ​will​ ​love​ ​and​ ​wholeheartedly 
accept​ ​your​ ​message. 
 

Clock​ ​Into​ ​Work​ ​Every​ ​Day 

 
If​ ​you​ ​did​ ​not​ ​clock​ ​into​ ​work,​ ​would​ ​you​ ​expect​ ​to​ ​get​ ​paid?​ ​No,​ ​obviously​ ​not. 
 
So​ ​why​ ​do​ ​you​ ​assume​ ​you​ ​can’t​ ​show​ ​up​ ​for​ ​your​ ​audience​ ​and​ ​bring​ ​in​ ​a​ ​lucrative​ ​income? 
There’s​ ​a​ ​reason​ ​why​ ​sales​ ​departments​ ​are​ ​some​ ​of​ ​the​ ​most​ ​well-paid​ ​areas​ ​of​ ​a​ ​business. 
Because​ ​showing​ ​up​ ​for​ ​your​ ​customers,​ ​sharing​ ​with​ ​them,​ ​sharing​ ​the​ ​benefits​ ​of​ ​your​ ​products 
and​ ​shouting​ ​the​ ​benefits​ ​of​ ​a​ ​product​ ​is​ ​a​ ​part​ ​of​ ​your​ ​job​ ​as​ ​a​ ​business​ ​owner​ ​(this​ ​is​ ​a​ ​business, 
right?) 
 
The​ ​reason​ ​you’re​ ​here​ ​in​ ​this​ ​course​ ​is​ ​because​ ​I​ ​SHOWED​ ​up.​ ​ ​When​ ​I​ ​launched​ ​YES​ ​SUPPLY​ ​I 
was​ ​just​ ​a​ ​one-woman​ ​show,​ ​but​ ​I​ ​showed​ ​up​ ​EVERY-DAY​ ​on​ ​social​ ​media​ ​saying​ ​hi​ ​to​ ​my 
audience,​ ​adding​ ​value,​ ​and​ ​showing​ ​that​ ​I​ ​REALLY​ ​care. 
 
I​ ​URGE​ ​you​ ​to​ ​do​ ​the​ ​same.​ ​No,​ ​this​ ​isn’t​ ​an​ ​ASK.​ ​This​ ​is​ ​an​ ​URGE. 
 
Make​ ​a​ ​promise​ ​to​ ​YOURSELF,​ ​your​ ​business,​ ​and​ ​your​ ​GOALS​ ​that​ ​you​ ​will​ ​do​ ​more​ ​than​ ​just​ ​read 
this​ ​course​ ​and​ ​listen​ ​to​ ​the​ ​audio.​ ​You​ ​will​ ​be​ ​SEEN​ ​everyday.​ ​You​ ​will​ ​fulfil​ ​your​ ​passion,​ ​and 
mission​ ​statement​ ​every​ ​day​ ​by​ ​showing​ ​up. 
 
We​ ​are​ ​creatures​ ​of​ ​habit.​ ​It​ ​takes​ ​21​ ​days​ ​to​ ​form​ ​a​ ​new​ ​habit.​ ​Start​ ​today.​​ ​In​ ​fact,​ ​start 
yesterday.​ ​Create​ ​habits​ ​that​ ​get​ ​you​ ​closer​ ​to​ ​the​ ​outcome​ ​that​ ​will​ ​make​ ​you​ ​happy,​ ​fulfilled​ ​and 
free. 
 
Ways​ ​that​ ​you​ ​can​ ​show​ ​up​ ​online​ ​are: 
 
● Creating​ ​social​ ​media​ ​posts 
● Creating​ ​value-add​ ​videos​ ​+​ ​live​ ​streams 
● Creating​ ​amazing​ ​blog​ ​posts 
 
Make​ ​them​ ​exciting​ ​and​ ​fun.​ ​Ask​ ​people​ ​to​ ​share.​ ​Make​ ​sure​ ​that​ ​everything​ ​you​ ​put​ ​out​ ​aligns​ ​to 
your​ ​greater​ ​purpose. 
 
Remember​ ​that​ ​you​ ​should​ ​spend​ ​20%​ ​of​ ​your​ ​time​ ​creating​ ​content​ ​(blog​ ​posts,​ ​if​ ​you’re​ ​a​ ​blogger) 
and​ ​the​ ​other​ ​80%​ ​is​ ​promotion.​ ​Make​ ​sure​ ​you’re​ ​talking​ ​to​ ​your​ ​audience​ ​and​ ​putting​ ​an​ ​effort 
into​ ​making​ ​a​ ​deeper​ ​connection​ ​with​ ​them. 
 
Within​ ​ALL​ ​these​ ​posts,​ ​you​ ​should​ ​be​ ​doing​ ​⅓​ ​things​ ​depending​ ​on​ ​what​ ​you​ ​need​ ​to​ ​achieve​ ​at 
the​ ​moment​ ​in​ ​your​ ​business: 
 
1.​ ​Grow​ ​Your​ ​Email​ ​List 
2.​ ​Book​ ​More​ ​Sales/Discovery​ ​Calls 
3.​ ​Straight​ ​Sell​ ​A​ ​Product​ ​(Could​ ​be​ ​tougher​ ​for​ ​products​ ​that​ ​are​ ​$2000+​ ​BUT​ ​I’ve​ ​done​ ​it​ ​before 
and​ ​I​ ​believe​ ​in​ ​YOU​ ​and​ ​if​ ​you​ ​put​ ​the​ ​work​ ​in,​ ​you​ ​can​ ​too) 
 
Do​ ​not​ ​be​ ​shy​ ​about​ ​your​ ​offer.​ ​Talk​ ​about​ ​your​ ​offer​ ​every​ ​day.​ ​It’s​ ​amazing!​ ​Why​ ​wouldn’t​ ​you? 
 
You​ ​created​ ​something​ ​that​ ​you​ ​KNOW​ ​will​ ​change​ ​people’s​ ​lives,​ ​let’s​ ​get​ ​it​ ​out​ ​there. 
 
Remember​ ​that​ ​there​ ​is​ ​no​ ​separation​ ​between​ ​you​ ​and​ ​everyone​ ​else.​ ​People​ ​are​ ​going​ ​to​ ​be​ ​so 
open​ ​and​ ​receptive​ ​to​ ​everything​ ​you​ ​do.​ ​Promise​ ​babe. 
 
 "Our​ ​separation​ ​from​ ​each​ ​other​ ​is​ ​an​ ​illusion​ ​of​ ​consciousness."​ ​-​ ​Albert​ ​Einstein 
 

Gather​ ​Testimonials 
 
At​ ​the​ ​beginning​ ​of​ ​this​ ​course,​ ​we​ ​showed​ ​you​ ​how​ ​to​ ​reach​ ​out​ ​to​ ​people​ ​to​ ​give​ ​value​ ​for​ ​free, 
and​ ​in​ ​exchange,​ ​accept​ ​testimonials.​ ​Now​ ​is​ ​the​ ​time​ ​to​ ​grab​ ​those​ ​testimonials.​ ​If​ ​you​ ​have 
received​ ​positive​ ​feedback​ ​on​ ​your​ ​free​ ​content​ ​you’ve​ ​been​ ​creating,​ ​hold​ ​on​ ​to​ ​this​ ​as​ ​well. 
 
Social​ ​proof​ ​goes​ ​a​ ​long​ ​way​ ​in​ ​getting​ ​people​ ​to​ ​trust​ ​you,​ ​and​ ​value​ ​your​ ​worth.​ ​Make​ ​sure​ ​to 
collect,​ ​be​ ​grateful​ ​for​ ​these​ ​testimonials​ ​and​ ​share​ ​them​ ​with​ ​your​ ​gratefulness​ ​online​ ​so​ ​that 
people​ ​can​ ​clearly​ ​see​ ​how​ ​amazing​ ​your​ ​products​ ​and​ ​services​ ​are. 
 
Questions​ ​your​ ​testimonials​ ​should​ ​answer: 
 
● Where​ ​the​ ​client​ ​was​ ​before​ ​they​ ​started​ ​working​ ​with​ ​you 
● ​ ​The​ ​emotions​ ​they​ ​felt 
● ​ ​Why​ ​they​ ​needed​ ​help​ ​and​ ​what​ ​they​ ​wanted​ ​to​ ​accomplish 
● ​ ​How​ ​you​ ​and​ ​your​ ​program​ ​helped 
● ​ ​How​ ​their​ ​life​ ​is​ ​different​ ​now 
● ​ ​If​ ​they​ ​would​ ​recommend​ ​your​ ​program​ ​and​ ​why.​ ​Why​ ​are​ ​they​ ​happy​ ​they​ ​made​ ​the 
decision​ ​to​ ​work​ ​with​ ​you. 
 
 

Promote​ ​Your​ ​Discovery​ ​Calls 

 
Do​ ​you​ ​want​ ​to​ ​make​ ​sales?​ ​Spend​ ​more​ ​time​ ​on​ ​sales.​ ​Spend​ ​more​ ​time​ ​getting​ ​in​ ​front​ ​of​ ​people 
who​ ​you​ ​know​ ​are​ ​your​ ​perfect​ ​target​ ​client. 
 
The​ ​most​ ​tried​ ​+​ ​true​ ​method​ ​to​ ​sell​ ​your​ ​high-ticket​ ​product​ ​is​ ​to​ ​sell​ ​through​ ​a​ ​sales​ ​call.​ ​These 
are​ ​often​ ​called​ ​strategy​ ​calls,​ ​or​ ​discovery​ ​calls. 
 
Now​ ​if​ ​I​ ​asked​ ​you​ ​“Hey,​ ​want​ ​to​ ​get​ ​on​ ​a​ ​sales​ ​call​ ​with​ ​me?”​ ​you’d​ ​be​ ​like​ ​‘Pshhh,​ ​no​ ​way”.​​ ​So 
you​ ​are​ ​NOT​ ​just​ ​saying​ ​this. 
 
And​ ​your​ ​sales​ ​calls​ ​will​ ​be​ ​so​ ​much​ ​more​ ​than​ ​just​ ​a​ ​sales​ ​call.​ ​On​ ​these​ ​calls,​ ​you​ ​are​ ​always 
sharing​ ​value,​ ​and​ ​you​ ​are​ ​always​ ​helping​ ​the​ ​person​ ​on​ ​the​ ​other​ ​line​ ​learn​ ​more​ ​about 
themselves.​ ​You​ ​are​ ​going​ ​to​ ​be​ ​helping​ ​them​ ​self-assess​ ​so​ ​that​ ​they​ ​can​ ​start​ ​taking​ ​serious 
action! 
 
So​ ​we​ ​want​ ​to​ ​name​ ​our​ ​sessions​ ​something​ ​EXCITING​ ​so​ ​that​ ​we​ ​are​ ​motivating​ ​our​ ​ideal​ ​client​ ​to 
sign​ ​up​ ​for​ ​a​ ​call​ ​with​ ​us.​ ​We​ ​want​ ​them​ ​to​ ​know​ ​that​ ​it​ ​will​ ​be​ ​benefiting​ ​them. 
 
Think​ ​about​ ​what​ ​your​ ​offer​ ​is,​ ​and​ ​what​ ​someone​ ​who​ ​would​ ​purchase​ ​your​ ​offer​ ​would​ ​likely 
find​ ​valuable,​ ​and​ ​know​ ​that​ ​in​ ​your​ ​call,​ ​you​ ​will​ ​be​ ​helping​ ​them​ ​either​ ​find​ ​out​ ​why​ ​that​ ​have​ ​not 
achieved​ ​this​ ​goal,​ ​or​ ​take​ ​the​ ​steps​ ​to​ ​get​ ​closer​ ​to​ ​this​ ​goal. 
 
For​ ​example,​ ​if​ ​you​ ​were​ ​a​ ​health​ ​coach​ ​and​ ​your​ ​offer​ ​helps​ ​people​ ​gain​ ​more​ ​energy,​ ​you​ ​would 
say: 
 
“Sign​ ​up​ ​for​ ​a​ ​free​ ​energizer​ ​strategy​ ​session​ ​where​ ​we’ll​ ​help​ ​you​ ​uncover​ ​what​ ​is​ ​making​ ​you​ ​feel 
so​ ​tired,​ ​and​ ​you’ll​ ​receive​ ​tools​ ​and​ ​tips​ ​to​ ​help​ ​you​ ​restore​ ​your​ ​energy​ ​levels” 
 
If​ ​you​ ​were​ ​a​ ​social​ ​media​ ​manager,​ ​you​ ​could​ ​say: 
 
“Sign​ ​up​ ​for​ ​a​ ​free​ ​Instagram​ ​Analysis​ ​call​ ​where​ ​I’ll​ ​help​ ​you​ ​understand​ ​how​ ​to​ ​see​ ​more​ ​growth 
and​ ​progress​ ​in​ ​your​ ​instagram​ ​account” 
 
In​ ​these​ ​calls,​ ​you​ ​will​ ​be​ ​helping,​ ​but​ ​your​ ​ideal​ ​client​ ​will​ ​understand​ ​that​ ​there’s​ ​only​ ​so​ ​much 
you​ ​can​ ​help​ ​them​ ​with​ ​in​ ​30-60​ ​minutes. 
 
What​ ​will​ ​you​ ​name​ ​your​ ​strategy​ ​calls? 
 
Add​ ​your​ ​thing​ ​you​ ​will​ ​help​ ​people​ ​with​ ​to​ ​something​ ​to​ ​title​ ​your​ ​call.​ ​You​ ​can​ ​call​ ​it​ ​a​ ​strategy 
session,​ ​and​ ​booster​ ​session,​ ​an​ ​info​ ​session.​ ​The​ ​options​ ​are​ ​endless,​ ​just​ ​make​ ​sure​ ​it’s 
something​ ​that​ ​you​ ​have​ ​fun​ ​talking​ ​about​ ​and​ ​sharing​ ​as​ ​you​ ​need​ ​to​ ​share​ ​it​ ​daily! 
 
I​ ​will​ ​name​ ​my​ ​strategy/discovery​ ​calls:​ ​________________________________________. 
 
Why​ ​would​ ​someone​ ​want​ ​to​ ​spend​ ​30​ ​minutes​ ​of​ ​their​ ​time​ ​to​ ​hop​ ​on​ ​a​ ​discovery​ ​call​ ​with 
me? 
 
Point​ ​1:_______​________________________________________. 
Point​ ​2:_______​________________________________________. 
Point​ ​3:_______​________________________________________. 
 
Remember​ ​these​ ​benefits​ ​when​ ​you​ ​are​ ​creating​ ​your​ ​value-add​ ​posts,​ ​live​ ​streams,​ ​and 
emails​ ​you​ ​can​ ​tell​ ​people​ ​how​ ​amazing​ ​your​ ​1:1​ ​calls​ ​are​ ​and​ ​invite​ ​them​ ​to​ ​get​ ​on​ ​the​ ​phone. 
 
At​ ​the​ ​beginning,​ ​you​ ​may​ ​want​ ​to​ ​offer​ ​your​ ​calls​ ​openly,​ ​as​ ​it​ ​is​ ​GREAT​ ​practice​ ​for​ ​you​ ​to 
begin​ ​doing​ ​sales​ ​calls.​ ​However,​ ​as​ ​you​ ​become​ ​more​ ​popular,​ ​and​ ​book​ ​more​ ​calls,​ ​you​ ​may 
want​ ​to​ ​create​ ​an​ ​application​ ​form​ ​so​ ​people​ ​have​ ​to​ ​APPLY​ ​before​ ​they​ ​speak​ ​with​ ​you.​ ​This 
makes​ ​sure​ ​that​ ​people​ ​who​ ​get​ ​on​ ​calls​ ​with​ ​you,​ ​value​ ​your​ ​time​ ​as​ ​they​ ​have​ ​had​ ​to​ ​work​ ​for 
it​ ​a​ ​bit​ ​more.​ ​It​ ​also​ ​helps​ ​you​ ​gain​ ​a​ ​understanding​ ​of​ ​who​ ​you​ ​are​ ​getting​ ​on​ ​calls​ ​with​ ​so​ ​you 
feel​ ​better​ ​prepared. 
 

Creating​ ​an​ ​application​ ​form​ ​for​ ​your​ ​calls 

 
When​ ​you​ ​are​ ​selling​ ​your​ ​high-ticket​ ​program,​ ​you​ ​are​ ​likely​ ​going​ ​to​ ​have​ ​to​ ​have​ ​a​ ​call​ ​with 
someone​ ​before​ ​they​ ​invest​ ​multiple​ ​thousands​ ​of​ ​dollars​ ​to​ ​work​ ​with​ ​you.​ ​It’s​ ​NOT​ ​always 
necessary​ ​(I​ ​have​ ​signed​ ​up​ ​multiple​ ​thousands​ ​dollar​ ​clients​ ​before​ ​a​ ​call)​ ​but​ ​it’s​ ​not​ ​the​ ​norm, 
 
Your​ ​time​ ​is​ ​valuable​ ​and​ ​so​ ​if​ ​you​ ​are​ ​having​ ​discovery​ ​calls​ ​with​ ​people​ ​you​ ​want​ ​to​ ​make​ ​sure 
that​ ​you're​ ​only​ ​getting​ ​on​ ​the​ ​phone​ ​with​ ​people​ ​who​ ​value​ ​your​ ​time​ ​and​ ​who​ ​are​ ​most​ ​likely 
ready​ ​to​ ​take​ ​the​ ​next​ ​step​ ​in​ ​their​ ​life​ ​or​ ​business. 
 
This​ ​is​ ​why​ ​it​ ​is​ ​essential​ ​in​ ​my​ ​opinion​ ​to​ ​have​ ​an​ ​application​ ​that​ ​somebody​ ​needs​ ​to​ ​fill​ ​up 
before​ ​they're​ ​able​ ​to​ ​get​ ​on​ ​a​ ​call​ ​with​ ​you. 
 
I​ ​know​ ​that​ ​if​ ​somebody​ ​is​ ​not​ ​willing​ ​to​ ​take​ ​5​ ​minutes​ ​to​ ​fill​ ​out​ ​an​ ​application​ ​to​ ​speak​ ​with​ ​me, 
and​ ​they're​ ​probably​ ​not​ ​the​ ​type​ ​of​ ​person​ ​who's​ ​going​ ​to​ ​take​ ​the​ ​mass​ ​of​ ​action​ ​that​ ​it​ ​takes​ ​to 
achieve​ ​the​ ​results​ ​in​ ​their​ ​life​ ​that​ ​I​ ​offer.​ ​The​ ​same​ ​goes​ ​for​ ​your​ ​business. 
 
If​ ​you​ ​want​ ​to​ ​work​ ​with​ ​people​ ​who​ ​are​ ​serious​ ​and​ ​who​ ​will​ ​take​ ​action​ ​and​ ​achieve​ ​the​ ​results 
that​ ​you​ ​are​ ​there​ ​to​ ​help​ ​them​ ​with,​ ​Then​ ​having​ ​them​ ​apply​ ​before​ ​they​ ​get​ ​a​ ​chance​ ​to​ ​speak​ ​to 
you​ ​help​ ​them​ ​see​ ​how​ ​incredibly​ ​valuable​ ​you​ ​are.  
 
Here​ ​is​ ​the​ ​form​ ​I​ ​use​ ​for​ ​my​ ​discovery​ ​calls:​ ​www.yessupply.co/strategysessionquestions 
 
You​ ​can​ ​easily​ ​create​ ​your​ ​own​ ​application​ ​form​ ​using​ ​Google​ ​Forms,​ ​Wufoo,​ ​or​ ​Typeform. 
 
 
Filling​ ​Your​ ​Calendar​ ​+​ ​Creating​ ​Enough​ ​Calls​ ​To​ ​Hit 
Your​ ​Goals 
 
Think​ ​about​ ​how​ ​many​ ​calls​ ​you​ ​need​ ​to​ ​get​ ​on​ ​in​ ​order​ ​to​ ​get​ ​a​ ​client.​ ​Is​ ​it​ ​2/5?​ ​1/5?​ ​1/10? 
 
Take​ ​this​ ​number,​ ​and​ ​use​ ​this​ ​formula​ ​to​ ​map​ ​out​ ​how​ ​many​ ​calls​ ​you​ ​need​ ​to​ ​make​ ​to​ ​hit 
your​ ​calls​ ​goal,​ ​and​ ​thus,​ ​your​ ​sales​ ​goal. 
 
Desired​ ​new​ ​clients​ ​/​ ​Close​ ​rate​ ​=​ ​number​ ​of​ ​calls​ ​you​ ​need​ ​to​ ​book​ ​each​ ​month 
 
Meaning,​ ​if​ ​you​ ​close​ ​1/5​ ​calls,​ ​and​ ​you​ ​want​ ​2​ ​new​ ​clients,​ ​you​ ​need​ ​to​ ​have​ ​at​ ​least​ ​10​ ​calls​ ​in 
your​ ​calendar.​ ​DON’T​ ​WAIT.​ ​Have​ ​them​ ​NOW!​ ​Start​ ​getting​ ​out​ ​there​ ​now.​ ​People​ ​need​ ​your 
help! 
 
When​ ​you​ ​start​ ​booking​ ​sales​ ​calls​ ​I'll​ ​walk​ ​you​ ​through​ ​how​ ​to​ ​increase​ ​your​ ​close​ ​rates​ ​for 
your​ ​calls.​ ​BUT​ ​FIRST​ ​you​ ​have​ ​to​ ​get​ ​the​ ​calls.​ ​Make​ ​that​ ​your​ ​BIG​ ​focus. 
 
Write​ ​down​ ​your​ ​goals,​ ​print​ ​them​ ​out​ ​and​ ​look​ ​at​ ​them​ ​every​ ​day.​ ​You​ ​must​ ​take​ ​massive 
action​ ​to​ ​hit​ ​these​ ​goals: 
 
I​ ​wish​ ​to​ ​close​ ​________​ ​sales​ ​a​ ​month​ ​to​ ​hit​ ​my​ ​income​ ​goals​ ​of​ ​________. 
 
In​ ​order​ ​to​ ​do​ ​that,​ ​I​ ​must​ ​have​ ​______​ ​sales​ ​calls​ ​a​ ​month,​ ​which​ ​means​ ​I’ll​ ​have​ ​_____ 
sales​ ​calls​ ​a​ ​week. 
 
I​ ​am​ ​going​ ​to​ ​_________________​ ​every​ ​single​ ​day​ ​to​ ​help​ ​me​ ​hit​ ​these​ ​goals.​ ​If​ ​I​ ​do​ ​not 
see​ ​the​ ​results​ ​I​ ​want​ ​from​ ​doing​ ​that,​ ​then​ ​I​ ​will​ ​also​ ​make​ ​100%​ ​sure​ ​that​ ​I​ ​___________ 
every​ ​day. 
 
I​ ​am​ ​going​ ​to​ ​track​ ​this​ ​every​ ​day.​ ​This​ ​is​ ​my​ ​priority​ ​for​ ​the​ ​day.​ ​Every​ ​day. 
 
I​ ​will​ ​not​ ​quit​ ​until​ ​I​ ​see​ ​the​ ​results​ ​I​ ​want.​ ​I​ ​know​ ​that​ ​I​ ​get​ ​out​ ​what​ ​I​ ​put​ ​in.​ ​I​ ​know​ ​that​ ​I 
am​ ​the​ ​creator​ ​of​ ​my​ ​own​ ​destiny.​ ​I​ ​know​ ​that​ ​I​ ​create​ ​the​ ​results​ ​in​ ​my​ ​life,​ ​and​ ​I​ ​know​ ​that 
I​ ​am​ ​100%​ ​able​ ​to​ ​make​ ​this​ ​happen​ ​with​ ​ease.​ ​My​ ​habits​ ​create​ ​my​ ​success​. 
 
x_____________________________ 
 
Create​ ​a​ ​Productivity​ ​and​ ​Weekly​ ​Sales​ ​Tracker-​ ​Daily​ ​marketing​ ​schedule​ ​for​ ​yourself​ ​outlining 
what​ ​you​ ​are​ ​doing​ ​everyday​ ​to​ ​achieve​ ​the​ ​success​ ​you​ ​desire. 
 
Creating​ ​Your​ ​Outcomes​ ​That​ ​Align​ ​To​ ​Your​ ​Goals 
 
REMEMBER.​ ​People​ ​do​ ​not​ ​know​ ​what​ ​you​ ​offer​ ​until​ ​you​ ​tell​ ​them,​ ​People​ ​will​ ​not​ ​buy​ ​unless 
you​ ​ASK​ ​them.​ ​On​ ​the​ ​internet,​ ​you​ ​have​ ​to​ ​be​ ​very​ ​intentional​ ​and​ ​deliberate.​ ​DO​ ​you​ ​want 
people​ ​to​ ​share​ ​your​ ​video?​ ​ASK​ ​THEM.​ ​Do​ ​you​ ​want​ ​people​ ​to​ ​know​ ​what​ ​you​ ​have​ ​on​ ​offer. 
TELL​ ​THEM.​ ​Do​ ​you​ ​want​ ​people​ ​to​ ​be​ ​excited​ ​enough​ ​to​ ​purchase?​ ​MAKE​ ​THEM​ ​EXCITED- 
GET​ ​EXCITED​ ​YOURSELF! 
 
I​ ​believe​ ​in​ ​you! 
 
 

Promoting​ ​Your​ ​Offers,​ ​Calls,​ ​Lead​ ​Magnets,​ ​And 

PRODUCT 
 
 
Remember,​ ​it's​ ​YOUR​ ​job​ ​to​ ​show​ ​up​ ​as​ ​their​ ​COACH​ ​or​ ​LEADER​ ​in​ ​what​ ​they​ ​wish​ ​to​ ​accomplish. 
Give​ ​them​ ​real​ ​advice​ ​and​ ​feedback-​ ​even​ ​if​ ​it's​ ​tough​ ​love. 
 
Below​ ​is​ ​a​ ​‘outline’​ ​of​ ​a​ ​sample​ ​post​ ​on​ ​Facebook​ ​to​ ​post​ ​in​ ​Facebook​ ​groups.​ ​This​ ​is​ ​not​ ​a​ ​SCRIPT. 
This​ ​should​ ​be​ ​natural​ ​and​ ​feel​ ​good​ ​to​ ​you.​ ​Your​ ​audience​ ​will​ ​be​ ​attracted​ ​to​ ​you​ ​because​ ​of​ ​your 
vibe. 
 
Be​ ​YOU.​ ​Help​ ​the​ ​client​ ​SEE​ ​what​ ​their​ ​future​ ​can​ ​be​ ​when​ ​they​ ​take​ ​action.​ ​Help​ ​them​ ​believe​ ​in 
themselves​ ​that​ ​they​ ​can​ ​make​ ​a​ ​change. 
 
The​ ​more​ ​time​ ​you​ ​spend​ ​in​ ​front​ ​of​ ​people,​ ​the​ ​more​ ​opportunity​ ​you​ ​have​ ​to​ ​sell​ ​and​ ​add​ ​value. 
 
[LIVE​ ​STREAM​ ​OUTLINE] 
 
This​ ​is​ ​an​ ​OUTLINE​ ​more​ ​than​ ​a​ ​script,​ ​because​ ​LIVE​ ​streams​ ​are​ ​meant​ ​to​ ​be​ ​fun,​ ​conversational: 
 
1.​ ​Hook​ ​•​ ​Tell​ ​them​ ​the​ ​exciting​ ​thing​ ​you’re​ ​going​ ​to​ ​talk​ ​about​ ​in​ ​the​ ​live​ ​stream.  
 
2.​ ​Welcome​ ​•​ ​Keep​ ​the​ ​energy​ ​high​ ​while​ ​welcoming​ ​people​ ​into​ ​the​ ​call​ ​and​ ​repeating​ ​what​ ​you’ll 
be​ ​talking​ ​about​ ​and​ ​why​ ​it​ ​is​ ​so​ ​helpful/amazing/exciting​ ​etc.​ ​Ask​ ​them​ ​to​ ​comment​ ​(ask​ ​a 
question,​ ​say​ ​where​ ​they’re​ ​from,​ ​etc)​ ​as​ ​high​ ​engagement​ ​will​ ​help​ ​you​ ​boost​ ​higher​ ​in​ ​the 
algorithm. 
 
3.​ ​Share​ ​•​ ​Again,​ ​your​ ​listeners​ ​only​ ​know​ ​what​ ​you​ ​want​ ​if​ ​you​ ​ask​ ​them.​ ​Ask​ ​them​ ​to​ ​be 
supportive​ ​and​ ​share​ ​with​ ​someone​ ​who​ ​needs​ ​to​ ​hear​ ​what​ ​you’re​ ​talking​ ​about 
 
4.​ ​Why​ ​They​ ​Should​ ​Listen​ ​To​ ​The​ ​End​ ​•​ ​Why​ ​it’s​ ​important​ ​in​ ​their​ ​life​ ​to​ ​know​ ​this​ ​piece​ ​of 
information​ ​and​ ​how​ ​it​ ​will​ ​help​ ​them 
 
5.​ ​About​ ​You​ ​•​ ​Now​ ​that​ ​you​ ​have​ ​their​ ​attention,​ ​share​ ​who​ ​you​ ​are​ ​and​ ​what​ ​you​ ​do.​ ​This​ ​is​ ​a 
great​ ​place​ ​for​ ​you​ ​to​ ​share​ ​your​ ​origin​ ​story 
 
6.​ ​Share​ ​Your​ ​Content​ ​•​ ​Share​ ​the​ ​important​ ​training​ ​that​ ​you​ ​want​ ​to​ ​share,​ ​this​ ​is​ ​easy​ ​if​ ​you 
break​ ​it​ ​down​ ​into​ ​3​ ​steps 
 
7.​ ​Call​ ​to​ ​action​ ​•​ ​Ask​ ​them​ ​for​ ​what​ ​you​ ​want.​ ​Is​ ​it​ ​sign​ ​up​ ​for​ ​a​ ​course?​ ​Have​ ​a​ ​free​ ​call​ ​with​ ​you? 
 
8.​ ​End​ ​on​ ​a​ ​high​ ​note​ ​•​ ​Cheer​ ​them​ ​on​ ​on​ ​their​ ​journey,​ ​share​ ​that​ ​you​ ​believe​ ​in​ ​them.​ ​Let​ ​them 
know​ ​you’ve​ ​been​ ​where​ ​they​ ​are​ ​and​ ​it​ ​IS​ ​possible​ ​that​ ​it​ ​will​ ​get​ ​better.​ ​Get​ ​on​ ​their​ ​team. 
 
 
 
[VIDEO​ ​SCRIPT] 
 
This​ ​is​ ​an​ ​OUTLINE.​ ​Not​ ​a​ ​script.​ ​Please​ ​do​ ​not​ ​read​ ​directly-​ ​YOU​ ​WILL​ ​LOOK​ ​LIKE​ ​A​ ​ROBOT! 
People​ ​want​ ​to​ ​hire​ ​and​ ​work​ ​with​ ​the​ ​confident​ ​and​ ​fun​ ​REAL​ ​you,​ ​not​ ​a​ ​robot. 
 
1.​ ​Hook​ ​•​ ​Tell​ ​them​ ​the​ ​exciting​ ​thing​ ​you’re​ ​going​ ​to​ ​talk​ ​about​ ​in​ ​the​ ​video 
 
2.​ ​Why​ ​They​ ​Should​ ​Listen​ ​To​ ​The​ ​End​ ​•​ ​Why​ ​it’s​ ​important​ ​in​ ​their​ ​life​ ​to​ ​know​ ​this​ ​piece​ ​of 
information​ ​and​ ​how​ ​it​ ​will​ ​help​ ​them 
 
3.​ ​About​ ​You​ ​•​ ​Now​ ​that​ ​you​ ​have​ ​their​ ​attention,​ ​share​ ​who​ ​you​ ​are​ ​and​ ​what​ ​you​ ​do.​ ​This​ ​is​ ​a 
great​ ​place​ ​for​ ​you​ ​to​ ​share​ ​your​ ​origin​ ​story 
 
4.​ ​Share​ ​Your​ ​Content​ ​•​ ​Share​ ​the​ ​important​ ​training​ ​that​ ​you​ ​want​ ​to​ ​share,​ ​this​ ​is​ ​easy​ ​if​ ​you 
break​ ​it​ ​down​ ​into​ ​3​ ​steps.​ ​Facts​ ​tell,​ ​and​ ​stories​ ​SELL.​ ​Use​ ​storytelling​ ​as​ ​often​ ​as​ ​possible! 
 
5.​ ​Call​ ​to​ ​action​ ​•​ ​Ask​ ​them​ ​for​ ​what​ ​you​ ​want.​ ​Is​ ​it​ ​sign​ ​up​ ​for​ ​a​ ​course?​ ​Have​ ​a​ ​free​ ​call​ ​with​ ​you? 
Sign​ ​up​ ​for​ ​your​ ​email​ ​list?​ ​Ask​ ​and​ ​share​ ​HOW​ ​it​ ​will​ ​help​ ​them​ ​if​ ​they​ ​do​ ​it. 
 
6.​ ​End​ ​on​ ​a​ ​high​ ​note​ ​•​ ​Cheer​ ​them​ ​on​ ​on​ ​their​ ​journey,​ ​share​ ​that​ ​you​ ​believe​ ​in​ ​them.​ ​Let​ ​them 
know​ ​you’ve​ ​been​ ​where​ ​they​ ​are​ ​and​ ​it​ ​IS​ ​possible​ ​that​ ​it​ ​will​ ​get​ ​better.​ ​Get​ ​on​ ​their​ ​team. 
 
 
 
[FACEBOOK​ ​GROUP​ ​SCRIPT] 
 
What​ ​you​ ​will​ ​need: 
 
•​ ​Your​ ​offer​ ​or​ ​call​ ​to​ ​action 
 
•​ ​A​ ​main​ ​pain​ ​point​ ​of​ ​your​ ​current​ ​client​ ​that​ ​you​ ​KNOW​ ​your​ ​offer​ ​solves 
 
•​ ​The​ ​main​ ​related​ ​desired​ ​outcome​ ​that​ ​your​ ​target​ ​client​ ​wants​ ​to​ ​achieve.​ ​THIS​ ​IS​ ​IMPORTANT.  
Help​ ​them​ ​see​ ​their​ ​happy​ ​new​ ​future​ ​and​ ​that​ ​it's​ ​possible​ ​for​ ​them. 
 
•​ ​A​ ​story​ ​of​ ​your​ ​own​ ​life​ ​where​ ​you​ ​experienced​ ​said​ ​pain​ ​point,​ ​and​ ​achieved​ ​said​ ​outcome 
 
•​ ​An​ ​actionable​ ​tip(s)​ ​that​ ​your​ ​client​ ​can​ ​use​ ​to​ ​move​ ​into​ ​action 
 
•​ ​3​ ​jots​ ​that​ ​outline​ ​what​ ​your​ ​client​ ​is​ ​struggling​ ​with. 
 
TEMPLATE: 
 
If​ ​you​ ​are​ ​struggling​ ​to​ ​[​ ​insert​ ​pain​ ​point​ ​here​ ​]​ ​then​ ​*[options:​ ​you​ ​are​ ​not​ ​alone/​ ​you​ ​can 
overcome​ ​it/​ ​I’m​ ​going​ ​to​ ​show​ ​you​ ​how​ ​to​ ​overcome​ ​the​ ​struggle/​ ​you​ ​don’t​ ​have​ ​to​ ​let​ ​this​ ​hold 
you​ ​back​ ​/​ ​you​ ​can​ ​change​ ​this​ ​by​ ​doing​ ​three​ ​things/}* 
 
When​ ​I​ ​was​ ​suffering​ ​from​ ​[​ ​same​ ​pain​ ​point]​ ​I​ ​was​ ​[​ ​client’s​ ​fear​ ​in​ ​life​ ​or​ ​current​ ​experience]. 
 
STORY​ ​TIME​ ​OF​ ​HOW​ ​YOU​ ​OVERCAME: 
 
I​ ​was​ ​[use​ ​emotional​ ​language​ ​to​ ​pull​ ​the​ ​reader​ ​in​ ​and​ ​have​ ​them​ ​relate​ ​to​ ​your​ ​before] 
 
But​ ​what​ ​I​ ​realized​ ​was​ ​[learning​ ​lesson,​ ​and​ ​way​ ​that​ ​you​ ​VICTORIOUSLY​ ​OVERCAME​ ​it] 
 
[Share​ ​that​ ​YOU​ ​KNOW​ ​and​ ​BELIEVE​ ​that​ ​they​ ​can​ ​do​ ​this​ ​too] 
 
ADDITIONAL​ ​VALUE: 
 
If​ ​you​ ​are​ ​struggling​ ​with​ ​the​ ​same​ ​thing,​ ​you​ ​need​ ​to: 
 
•​ ​[value​ ​AND​ ​show​ ​them​ ​you​ ​believe​ ​in​ ​them] 
•​ ​[value​ ​AND​ ​tear​ ​down​ ​an​ ​old​ ​belief] 
•​ ​[value] 
 
CALL​ ​TO​ ​ACTION: 
 
If​ ​you​ ​need​ ​more​ ​help​ ​to​ ​finally​ ​start​ ​[client’s​ ​goal​ ​in​ ​life]​ ​and​ ​finally​ ​get​ ​over​ ​[client’s​ ​pain​ ​point] 
then​ ​sign​ ​up​ ​for​ ​[​ ​your​ ​AMAZING​ ​call​ ​to​ ​action]​ ​and​ ​get​ ​the​ ​[step-by-step/exact​ ​tools​ ​you​ ​need​ ​to/ 
my​ ​go-to​ ​tools​ ​on]​ ​[name​ ​of​ ​freebie] 
 
OR 
 
If​ ​you​ ​are​ ​ready​ ​to​ ​[insert​ ​the​ ​outcome​ ​they​ ​desire]​ ​and​ ​finally​ ​get​ ​over​ ​[​ ​insert​ ​what​ ​they​ ​are 
currently​ ​struggling​ ​with]​ ​then​ ​sign​ ​up​ ​for​ ​[​ ​your​ ​AMAZING​ ​call​ ​to​ ​action]​ ​and​ ​get​ ​the 
[step-by-step/exact​ ​tools​ ​you​ ​need​ ​to/​ ​my​ ​go-to​ ​tools​ ​on]​ ​[name​ ​of​ ​freebie/​ ​product] 
 
EXAMPLE​ ​OF​ ​A​ ​FACEBOOK​ ​POST 
 
I​ ​would​ ​use​ ​this​ ​example​ ​if​ ​I​ ​had​ ​an​ ​offer​ ​that​ ​helps​ ​people​ ​grow​ ​their​ ​confidence. 
 
INTRO​ ​+​ ​CALL​ ​OUT​ ​IDEAL​ ​CLIENT: 
 
If​ ​you​ ​are​ ​struggling​ ​to​ ​overcome​ ​your​ ​fears,​ ​and​ ​create​ ​your​ ​space​ ​online​ ​then​ ​[​ ​you​ ​are​ ​not​ ​alone. 
I​ ​used​ ​to​ ​be​ ​scared​ ​shitless​ ​to​ ​show​ ​up​ ​on​ ​Facebook​ ​lives​ ​too.] 
 
 
When​ ​I​ ​was​ ​suffering​ ​from​ ​[​ ​so​ ​much​ ​negative​ ​self​ ​talk​ ​inside​ ​my​ ​head.​ ​I​ ​saw​ ​all​ ​these​ ​people 
getting​ ​incredible​ ​clients​ ​SO​ ​easily​ ​by​ ​showing​ ​up​ ​on​ ​Lives,​ ​but​ ​I​ ​didn’t​ ​think​ ​I​ ​could​ ​do​ ​it​ ​too.​ ​I 
thought​ ​I​ ​would​ ​forget​ ​what​ ​to​ ​say,​ ​or​ ​mess​ ​up​ ​and​ ​look​ ​silly​ ​in​ ​front​ ​of​ ​thousands].​ ​Meanwhile,​ ​my 
fear​ ​meant​ ​I​ ​was​ ​[​ ​holding​ ​myself​ ​back​ ​from​ ​attracting​ ​thousands​ ​of​ ​dollars​ ​in​ ​sales​ ​by​ ​connecting 
with​ ​my​ ​people]. 
 
STORY​ ​TIME​ ​OF​ ​HOW​ ​YOU​ ​OVERCAME: 
 
I​ ​was​ ​[​ ​giving​ ​SO​ ​much​ ​free​ ​advice​ ​to​ ​my​ ​friends,​ ​and​ ​family​ ​members.​ ​People​ ​we’re​ ​coming​ ​to​ ​me 
for​ ​help,​ ​and​ ​I​ ​KNEW​ ​I​ ​had​ ​it​ ​in​ ​me.​ ​I​ ​had​ ​overcome​ ​SO​ ​much​ ​in​ ​my​ ​life,​ ​knowledge​ ​that​ ​I​ ​KNEW 
could​ ​help​ ​people.​ ​But​ ​as​ ​soon​ ​as​ ​the​ ​camera​ ​was​ ​on​ ​me,​ ​I​ ​froze.​ ​I​ ​locked​ ​up.​ ​I​ ​was​ ​completely 
panic​ ​stricken​ ​and​ ​I​ ​could​ ​not​ ​get​ ​over​ ​the​ ​fear​ ​of​ ​what​ ​others​ ​would​ ​think​ ​of​ ​me] 
 
But​ ​what​ ​I​ ​realized​ ​was​ ​[that​ ​if​ ​I​ ​was​ ​really​ ​passionate​ ​about​ ​my​ ​mission,​ ​and​ ​I​ ​REALLY​ ​wanted​ ​to 
help​ ​women,​ ​then​ ​it​ ​could​ ​not​ ​be​ ​about​ ​ME​ ​anymore,​ ​it​ ​had​ ​to​ ​be​ ​about​ ​the​ ​women​ ​I​ ​served.​ ​I​ ​knew 
that​ ​if​ ​there​ ​was​ ​ONE​ ​person​ ​out​ ​there​ ​who​ ​could​ ​hear​ ​my​ ​story,​ ​in​ ​MY​ ​own​ ​words​ ​and​ ​use​ ​my 
tools​ ​to​ ​create​ ​a​ ​life​ ​she​ ​loves,​ ​instead​ ​of​ ​settling​ ​for​ ​one​ ​that​ ​was​ ​less​ ​than​ ​what​ ​she​ ​deserved,​ ​then 
I​ ​had​ ​done​ ​what​ ​I​ ​was​ ​put​ ​on​ ​this​ ​earth​ ​to​ ​do.​ ​It​ ​wasn’t​ ​about​ ​me​ ​anymore.​ ​It​ ​was​ ​about​ ​my 
mission. 
 
I​ ​did​ ​one,​ ​and​ ​it​ ​was​ ​quiet,​ ​but​ ​you​ ​know​ ​what?​ ​it​ ​felt​ ​good!​ ​I​ ​felt​ ​like​ ​I​ ​was​ ​showing​ ​up​ ​as​ ​the 
expert​ ​that​ ​I​ ​KNEW​ ​I​ ​was,​ ​and​ ​giving​ ​myself​ ​permission​ ​to​ ​share​ ​the​ ​stories​ ​and​ ​lessons​ ​I​ ​wanted​ ​to 
share.​ ​So​ ​I​ ​did​ ​it​ ​again,​ ​and​ ​again,​ ​and​ ​eventually​ ​people​ ​started​ ​turning​ ​up,​ ​sharing​ ​my​ ​lives​ ​with 
their​ ​friends,​ ​and​ ​even​ ​purchasing​ ​my​ ​products​ ​and​ ​services.​ ​It​ ​was​ ​easier​ ​than​ ​I​ ​thought,​ ​and 
prepared​ ​me​ ​to​ ​be​ ​even​ ​more​ ​flawless​ ​in​ ​my​ ​sales​ ​calls,​ ​and​ ​in​ ​public​ ​speaking. 
 
I've​ ​always​ ​been​ ​a​ ​shy​ ​person.​ ​If​ ​I​ ​can​ ​do​ ​this,​ ​I​ ​know​ ​you​ ​can​ ​too.] 
 
ADDITIONAL​ ​VALUE​ ​+​ ​TIP: 
 
If​ ​you​ ​are​ ​struggling​ ​with​ ​the​ ​same​ ​thing,​ ​you​ ​need​ ​to: 
 
•​ ​[Remember​ ​that​ ​YOU​ ​are​ ​a​ ​powerful​ ​force,​ ​and​ ​that​ ​you​ ​have​ ​so​ ​much​ ​wisdom​ ​inside​ ​you.​ ​Once 
you​ ​share,​ ​you’ll​ ​be​ ​able​ ​to​ ​go​ ​so​ ​much​ ​deeper] 
•​ ​[That​ ​the​ ​woman​ ​who​ ​you​ ​want​ ​to​ ​serve​ ​needs​ ​YOU​ ​how​ ​you​ ​are.​ ​You​ ​do​ ​not​ ​need​ ​to​ ​be​ ​perfect, 
she​ ​can’t​ ​relate​ ​to​ ​that.​ ​She​ ​needs​ ​someone​ ​who​ ​is​ ​real] 
•​ ​[Remember​ ​that​ ​every​ ​day​ ​you​ ​hold​ ​yourself​ ​back,​ ​is​ ​a​ ​day​ ​that​ ​you​ ​are​ ​not​ ​doing​ ​what​ ​you​ ​were 
put​ ​on​ ​this​ ​earth​ ​to​ ​do.​ ​Let​ ​nothing​ ​get​ ​in​ ​your​ ​way.] 
 
CALL​ ​TO​ ​ACTION: 
 
If​ ​you​ ​are​ ​ready​ ​to​ ​[start​ ​showing​ ​up​ ​online​ ​in​ ​a​ ​POWERFUL​ ​way,​ ​and​ ​attracting​ ​the​ ​women​ ​who 
you​ ​LOVE​ ​to​ ​work​ ​with​ ​]​ ​and​ ​finally​ ​get​ ​over[​ ​what’s​ ​been​ ​holding​ ​you​ ​back]​ ​I​ ​AM​ ​here​ ​for​ ​you.​ ​Sign 
up​ ​for​ ​[​ ​a​ ​FREE​ ​strategy​ ​call​ ​with​ ​me/​ ​My​ ​offer​ ​on​ ​my​ ​website]​ ​and​ ​I​ ​will​ ​personally​ ​walk​ ​you 
through​ ​[how​ ​to​ ​step​ ​up​ ​and​ ​show​ ​up​ ​online​ ​in​ ​your​ ​most​ ​powerful​ ​way]  
 
 
Remember:​ ​In​ ​order​ ​for​ ​someone​ ​to​ ​take​ ​action,​ ​they​ ​need​ ​to​ ​experience​ ​some 
discomfort.​ ​BE​ ​real.​ ​Let​ ​them​ ​know​ ​they​ ​have​ ​a​ ​problem​ ​and​ ​it​ ​NEEDS​ ​to​ ​be 
fixed.​ ​You​ ​are​ ​helping​ ​them​ ​achieve​ ​excellence. 
 
 
Think​ ​about​ ​it.​ ​If​ ​everything​ ​was​ ​perfect,​ ​and​ ​shiny,​ ​and​ ​happy​ ​in​ ​your​ ​life,​ ​you​ ​would​ ​never​ ​had 
created​ ​a​ ​change​ ​or​ ​taken​ ​action.​ ​Things​ ​had​ ​to​ ​get​ ​a​ ​little​ ​tough,​ ​or​ ​hard​ ​for​ ​you​ ​to​ ​move​ ​into 
inspired​ ​action.​ ​Something​ ​had​ ​to​ ​make​ ​you​ ​say​ ​ENOUGH​ ​OF​ ​THIS.​ ​I’m​ ​not​ ​settling​ ​a​ ​second 
longer.​ ​I’m​ ​taking​ ​A-C-T-I-O-N.​ ​And​ ​then​ ​you​ ​did​ ​it. 
 
Every​ ​time​ ​you​ ​post,​ ​you​ ​are​ ​motivating​ ​your​ ​audience​ ​into​ ​inspired​ ​action​,​ ​helping​ ​them​ ​see​ ​that 
there​ ​is​ ​a​ ​better​ ​way,​ ​and​ ​giving​ ​them​ ​guidance​ ​to​ ​achieve​ ​it. 
 
Cast​ ​doubt​ ​into​ ​their​ ​current​ ​way​ ​of​ ​doing​ ​things-​ ​what​ ​can​ ​happen​ ​if​ ​they​ ​don’t​ ​take​ ​action? 
 

 
 
 
 
 
 
 
 
 
 
MODULE​ ​7:​ ​THE​ ​ART​ ​OF​ ​MASTERING​ ​SALES​ ​CALLS​ ​+ 
DISCOVERY​ ​CALLS 
 
“You​ ​can​ ​have​ ​anything​ ​you​ ​want​ ​in​ ​life,​ ​if​ ​you​ ​are​ ​willing​ ​to​ ​ask​ ​a​ ​thousand​ ​people”​ ​-​ ​ ​Byron​ ​Katie  
 
By​ ​the​ ​end​ ​of​ ​this​ ​module,​ ​you​ ​will​ ​learn: 
● How​ ​to​ ​be​ ​at​ ​your​ ​most​ ​confident​ ​self​ ​for​ ​your​ ​sales​ ​calls 
● How​ ​to​ ​lead​ ​a​ ​sales​ ​calls​ ​and​ ​increase​ ​your​ ​potential​ ​to​ ​close​ ​and​ ​convert​ ​potential 
clients 
 
Go​ ​back​ ​to​ ​your​ ​monthly​ ​income​ ​goals.​ ​How​ ​many​ ​clients​ ​did​ ​you​ ​decide​ ​you​ ​would​ ​need​ ​every 
month​ ​to​ ​meet​ ​your​ ​sales​ ​targets?​ ​Was​ ​it​ ​5?​ ​Was​ ​it​ ​10? 
 
You’ll​ ​want​ ​to​ ​have​ ​a​ ​realistic​ ​idea​ ​of​ ​how​ ​many​ ​calls​ ​you​ ​need​ ​to​ ​have​ ​to​ ​close​ ​the​ ​amount​ ​of​ ​sales 
you​ ​wish​ ​to​ ​close​ ​and​ ​bring​ ​on​ ​those​ ​dreamy​ ​clients. 
 
So​ ​at​ ​the​ ​very​ ​beginning,​ ​expect​ ​that​ ​you​ ​can​ ​close​ ​2​ ​out​ ​of​ ​every​ ​5​ ​sales​ ​calls​ ​you​ ​have. 
 
If​ ​you​ ​know​ ​that​ ​you​ ​want​ ​to​ ​have​ ​5​ ​new​ ​clients​ ​in​ ​a​ ​month,​ ​then​ ​you​ ​should​ ​be​ ​aiming​ ​to​ ​have 
about​ ​10​ ​discovery​ ​calls! 
 
If​ ​you​ ​want​ ​to​ ​have​ ​10​ ​new​ ​clients​ ​in​ ​a​ ​month,​ ​then​ ​expect​ ​that​ ​you​ ​have​ ​to​ ​do​ ​15​ ​sales​ ​calls​ ​that 
month.​ ​That’s​ ​about​ ​4​ ​a​ ​week. 
 
Desired​ ​new​ ​clients​ ​/​ ​Close​ ​rate​ ​=​ ​number​ ​of​ ​calls​ ​you​ ​need​ ​to​ ​book​ ​each​ ​month  
 
Now​ ​we​ ​want​ ​to​ ​break​ ​it​ ​down​ ​and​ ​make​ ​it​ ​easy​ ​to​ ​manage​ ​and​ ​add​ ​to​ ​your​ ​calendar​ ​for​ ​your 
marketing​ ​schedule​ ​each​ ​week,​ ​so​ ​we​ ​want​ ​to​ ​divide​ ​that​ ​by​ ​4. 
 
This​ ​is​ ​your​ ​goal​ ​for​ ​calls​ ​booked​ ​every​ ​week.​ ​Now​ ​you​ ​have​ ​to​ ​shift​ ​from​ ​a​ ​hobby,​ ​to​ ​a​ ​business 
mindset. 
 
You​ ​would​ ​NEVER​ ​walk​ ​into​ ​a​ ​retail​ ​business​ ​(or​ ​any​ ​business)​ ​ ​and​ ​see​ ​them​ ​lollying​ ​about​ ​without 
a​ ​daily​ ​and​ ​weekly​ ​sales​ ​target.​ ​Now​ ​that​ ​you​ ​are​ ​creating​ ​your​ ​REAL​ ​live​ ​business​ ​you​ ​need​ ​to 
think​ ​about​ ​this​ ​as​ ​a​ ​business​ ​too. 
 
Have​ ​sales​ ​targets.​ ​Have​ ​targets​ ​of​ ​how​ ​many​ ​people​ ​you​ ​want​ ​to​ ​talk​ ​to​ ​every​ ​day.​ ​Have​ ​a​ ​target​ ​for 
how​ ​much​ ​outreach​ ​you​ ​need​ ​to​ ​do​ ​to​ ​hit​ ​your​ ​sales​ ​targets. 
 
You​ ​have​ ​to​ ​be​ ​relentless​ ​in​ ​getting​ ​these​ ​calls.​ ​You​ ​have​ ​to​ ​make​ ​a​ ​PROMISE​ ​to​ ​yourself​ ​that​ ​you 
will​ ​do​ ​what​ ​it​ ​takes​ ​to​ ​get​ ​these​ ​calls. 
 
I​ ​want​ ​you​ ​to​ ​get​ ​EXCITED​ ​about​ ​these​ ​calls,​ ​know​ ​that​ ​you​ ​can​ ​really,​ ​truly​ ​help​ ​people​ ​overcome 
their​ ​obstacles​ ​and​ ​get​ ​to​ ​the​ ​root​ ​of​ ​their​ ​issue,​ ​and​ ​give​ ​them​ ​the​ ​opportunity​ ​to​ ​make​ ​a 
difference.​ ​I​ ​want​ ​you​ ​to​ ​know​ ​and​ ​trust​ ​that​ ​these​ ​calls​ ​will​ ​come​ ​easily​ ​to​ ​you. 
 
I​ ​want​ ​you​ ​to​ ​REALIZE​ ​that​ ​SALES​ ​is​ ​often​ ​a​ ​numbers​ ​game.​ ​AND​ ​SALES​ ​IS​ ​A​ ​GOOD​ ​THING. 
 
Selling​ ​means​ ​you​ ​get​ ​to​ ​share​ ​your​ ​AMAZING​ ​products​ ​with​ ​the​ ​world.​ ​Create​ ​something​ ​that​ ​you 
feel​ ​REALLY​ ​good​ ​about​ ​and​ ​excited​ ​to​ ​share​ ​and​ ​you’ll​ ​want​ ​to​ ​get​ ​it​ ​out​ ​there.​ ​It​ ​will​ ​be​ ​no 
problem​ ​for​ ​you​ ​to​ ​talk​ ​about​ ​it! 
 
There’s​ ​a​ ​great​ ​book​ ​on​ ​sales.​ ​I​ ​haven’t​ ​had​ ​time​ ​to​ ​read​ ​it,​ ​so​ ​I​ ​watched​ ​this​ ​video: 
 
https://www.youtube.com/watch?v=lH0E36tL0W4 
 
PS:​ ​Great​ ​tip​ ​if​ ​you​ ​want​ ​to​ ​know​ ​the​ ​lessons​ ​from​ ​a​ ​book,​ ​but​ ​don’t​ ​have​ ​time​ ​to​ ​read​ ​it​ ​is​ ​to​ ​watch​ ​the 
illustrated​ ​reviews​ ​on​ ​youtube.​ ​I​ ​LOVE​ ​to​ ​read,​ ​but​ ​sometimes​ ​I​ ​need​ ​a​ ​short-form. 
 
 
So​ ​I​ ​want​ ​to​ ​to​ ​shake​ ​it​ ​out​ ​of​ ​your​ ​head​ ​to​ ​take​ ​it​ ​personally​ ​if​ ​your​ ​first​ ​couple​ ​of​ ​calls​ ​don’t​ ​go​ ​as 
you​ ​planned.​ ​At​ ​first,​ ​you​ ​will​ ​just​ ​be​ ​getting​ ​comfortable​ ​so​ ​I​ ​want​ ​you​ ​to​ ​say​ ​this​ ​before​ ​you​ ​get 
into​ ​your​ ​calls. 
 
Affirmations​ ​For​ ​Sales​ ​Calls 
 
I​ ​am​ ​confident​ ​with​ ​my​ ​abilities.​ ​I​ ​have​ ​an​ ​incredible​ ​product​ ​to​ ​share.​ ​I​ ​am​ ​an​ ​expert​ ​and​ ​I​ ​know 
how​ ​to​ ​truly​ ​help​ ​people​ ​and​ ​make​ ​a​ ​lasting​ ​impact.​ ​I​ ​am​ ​confident​ ​with​ ​my​ ​products​ ​and 
services​ ​and​ ​I​ ​get​ ​excited​ ​to​ ​talk​ ​about​ ​them.​ ​I​ ​go​ ​into​ ​every​ ​call​ ​with​ ​the​ ​presence​ ​that​ ​I​ ​am 
adding​ ​value​ ​and​ ​having​ ​FUN. 
 
Say​ ​this​ ​before​ ​every​ ​call. 
 
Got​ ​it? 
 
Okay,​ ​now​ ​say​ ​it​ ​again. 
 
I​ ​am​ ​confident​ ​with​ ​my​ ​abilities.​ ​I​ ​have​ ​an​ ​incredible​ ​product​ ​to​ ​share.​ ​I​ ​am​ ​an​ ​expert​ ​and​ ​I​ ​know 
how​ ​to​ ​truly​ ​help​ ​people​ ​and​ ​make​ ​a​ ​lasting​ ​impact.​ ​I​ ​am​ ​confident​ ​with​ ​my​ ​products​ ​and 
services​ ​and​ ​I​ ​get​ ​excited​ ​to​ ​talk​ ​about​ ​them.​ ​I​ ​go​ ​into​ ​every​ ​call​ ​with​ ​the​ ​presence​ ​that​ ​I​ ​am 
adding​ ​value​ ​and​ ​having​ ​FUN. 
 
Believe​ ​it! 
 
 
 
 
 

Sales​ ​Calls/​ ​Discovery​ ​Calls 

 
Money​ ​is​ ​an​ ​idea​ ​that’s​ ​manifested​ ​on​ ​paper.​ ​Change​ ​your​ ​money​ ​mindset 
 
You​ ​are​ ​first​ ​starting​ ​your​ ​sales,​ ​it’s​ ​very​ ​important​ ​to​ ​go​ ​into​ ​your​ ​calls​ ​with​ ​a​ ​feeling​ ​of​ ​FUN, 
energy,​ ​and​ ​enjoyment. 
 
Your​ ​future​ ​clients​ ​will​ ​purchase​ ​from​ ​you​ ​based​ ​on​ ​a​ ​feeling.​ ​If​ ​they​ ​like​ ​you,​ ​and​ ​they​ ​want​ ​to 
work​ ​with​ ​you. 
 
People​ ​are​ ​conditioned​ ​to​ ​do​ ​nothing​ ​and​ ​stay​ ​in​ ​their​ ​regular​ ​state​ ​of​ ​being.  
 
However,​ ​you​ ​and​ ​I​ ​both​ ​know​ ​that​ ​if​ ​someone​ ​doesn’t​ ​take​ ​action​ ​and​ ​move​ ​forward​ ​in​ ​their​ ​life, 
they’re​ ​never​ ​going​ ​to​ ​get​ ​the​ ​results​ ​they​ ​want,​ ​and​ ​sadly,​ ​stay​ ​in​ ​the​ ​same​ ​unfortunate​ ​state​ ​they 
are​ ​currently​ ​in. 
 
The​ ​fact​ ​that​ ​they​ ​have​ ​scheduled​ ​a​ ​call​ ​with​ ​you​ ​means​ ​that​ ​they​ ​have​ ​a​ ​dire​ ​situation​ ​that​ ​they're 
in.​ ​They​ ​have​ ​a​ ​huge​ ​problem​ ​that​ ​they​ ​wish​ ​to​ ​solve.​ ​If​ ​everything​ ​was​ ​sunny​ ​and​ ​rosy​ ​in​ ​their​ ​life 
they​ ​would​ ​not​ ​have​ ​hopped​ ​on​ ​a​ ​discovery​ ​call. 
 
As​ ​a​ ​coach,​ ​strategist,​ ​service-based​ ​business​ ​owner​ ​the​ ​fact​ ​that​ ​you​ ​know​ ​this​ ​means​ ​that​ ​by​ ​the 
end​ ​of​ ​your​ ​call​ ​it​ ​is​ ​essential​ ​for​ ​you​ ​to​ ​offer​ ​your​ ​services​ ​and​ ​for​ ​you​ ​to​ ​show​ ​them​ ​how 
important​ ​it​ ​is​ ​for​ ​them​ ​to​ ​take​ ​this​ ​into​ ​their​ ​life​ ​if​ ​they​ ​ever​ ​want​ ​to​ ​see​ ​a​ ​change​ ​in​ ​their​ ​life.​ ​It​ ​is 
not​ ​pushy,​ ​it​ ​is​ ​not​ ​salesy,​ ​you​ ​are​ ​helping​ ​encourage​ ​them​ ​to​ ​make​ ​a​ ​decision​ ​that​ ​they​ ​need​ ​to 
make. 
 
If​ ​they​ ​do​ ​not​ ​make​ ​a​ ​decision​ ​today​ ​they​ ​will​ ​continue​ ​to​ ​struggle,​ ​suffer,​ ​be​ ​overwhelmed​ ​and 
confused​ ​on​ ​their​ ​own.​ ​You​ ​are​ ​helping​ ​them​ ​more​ ​than​ ​you​ ​ever​ ​know​ ​when​ ​you​ ​help​ ​them​ ​decide 
to​ ​take​ ​action​ ​on​ ​their​ ​life. 
 
The​ ​fact​ ​they​ ​are​ ​on​ ​a​ ​call​ ​with​ ​you​ ​means​ ​you​ ​got​ ​them​ ​out​ ​of​ ​their​ ​comfort​ ​zone​ ​and​ ​help​ ​them 
push​ ​that​ ​imaginary​ ​limit​ ​ ​that​ ​they​ ​have​ ​placed​ ​on​ ​themselves.​ ​Your​ ​job​ ​is​ ​to​ ​coach​ ​them,​ ​motivate 
them,​ ​and​ ​show​ ​them​ ​the​ ​way​ ​you​ ​are​ ​coaching​ ​them​ ​the​ ​moment​ ​that​ ​you​ ​get​ ​on​ ​with​ ​them.​ ​And 
what​ ​you​ ​have​ ​to​ ​offer​ ​it​ ​is​ ​your​ ​job​ ​to​ ​show​ ​them​ ​the​ ​way​ ​and​ ​you​ ​are​ ​helping​ ​them​ ​in​ ​the​ ​highest 
way​ ​that​ ​you​ ​can​ ​help​ ​them​ ​by​ ​offering​ ​your​ ​products​ ​and​ ​services​ ​in​ ​a​ ​confident​ ​way. 
 
People​ ​will​ ​interpret​ ​and​ ​pick​ ​up​ ​on​ ​your​ ​energy​ ​your​ ​confidence​ ​and​ ​the​ ​way​ ​you​ ​say​ ​things​ ​in 
your​ ​call​ ​much​ ​more​ ​than​ ​the​ ​actual​ ​words​ ​that​ ​you​ ​say.​ ​That​ ​being​ ​said​ ​it​ ​is​ ​essential​ ​that​ ​you​ ​go 
into​ ​your​ ​calls​ ​with​ ​an​ ​air​ ​of​ ​fun.​ ​Know​ ​that​ ​the​ ​person​ ​on​ ​the​ ​other​ ​end​ ​of​ ​the​ ​line​ ​is​ ​going​ ​to​ ​pick 
up​ ​on​ ​your​ ​energy,​ ​and​ ​if​ ​you​ ​make​ ​them​ ​feel​ ​amazing,​ ​they’re​ ​going​ ​to​ ​want​ ​more​ ​of​ ​that,​ ​which 
means​ ​they’ll​ ​sign​ ​up​ ​to​ ​work​ ​with​ ​you. 
 
Whatever​ ​you​ ​expect​ ​to​ ​happen​ ​in​ ​this​ ​world​ ​will​ ​happen,​ ​so​ ​I​ ​want​ ​you​ ​to​ ​go​ ​into​ ​these​ ​calls, 
believing​ ​and​ ​trusting​ ​that​ ​the​ ​best​ ​case​ ​scenario​ ​will​ ​happen​ ​for​ ​you.​ ​Expect​ ​that​ ​they​ ​will​ ​be 
excited​ ​to​ ​work​ ​with​ ​you​ ​to​ ​start​ ​with​ ​you​ ​and​ ​when​ ​you​ ​do​ ​you​ ​will​ ​create​ ​it. 
 
So​ ​going​ ​to​ ​these​ ​calls​ ​expecting​ ​this​ ​client​ ​to​ ​sign​ ​up​ ​with​ ​you. 
 
That​ ​being​ ​said​ ​you​ ​should​ ​have​ ​everything​ ​ready​ ​because​ ​you​ ​are​ ​expecting​ ​it​ ​to​ ​happen.​ ​Have 
your​ ​contracts​ ​ready,​ ​your​ ​sales​ ​page,​ ​your​ ​check​ ​up​ ​page,​ ​your​ ​sales​ ​platforms,​ ​have​ ​everything 
ready​ ​for​ ​you​ ​so​ ​that​ ​when​ ​the​ ​client​ ​says​ ​yes​ ​you​ ​have​ ​everything​ ​that​ ​you​ ​need​ ​available​ ​to 
happen. 
 
You​ ​have​ ​to​ ​have​ ​this​ ​air​ ​of​ ​expectancy.​ ​Even​ ​on​ ​the​ ​phone​ ​calls​ ​the​ ​tone​ ​of​ ​your​ ​voice​ ​will​ ​create 
the​ ​outcome​ ​of​ ​the​ ​call​ ​so​ ​you​ ​need​ ​to​ ​make​ ​sure​ ​that​ ​you​ ​are​ ​ready​ ​and​ ​excited​ ​in​ ​every​ ​ounce​ ​of 
your​ ​being​ ​to​ ​welcome​ ​that​ ​new​ ​customer​ ​into​ ​your​ ​life. 
 
“Whatever​ ​you​ ​expect​ ​to​ ​happen,​ ​will​ ​happen.” 
 
Remember​ ​to​ ​go​ ​into​ ​the​ ​calls​ ​with​ ​confidence.​ ​They​ ​are​ ​on​ ​the​ ​phone​ ​with​ ​you​ ​because​ ​they 
see​ ​you​ ​as​ ​a​ ​trusted​ ​advisor.​ ​You're​ ​on​ ​the​ ​calls​ ​providing​ ​them​ ​value​ ​and​ ​so​ ​they​ ​are​ ​quite 
fortunate​ ​to​ ​even​ ​have​ ​this​ ​call​ ​with​ ​you. 
 
Remember:​ ​This​ ​is​ ​NOT​ ​a​ ​coaching​ ​call.​ ​It​ ​is​ ​an​ ​enrolment​ ​call.​ ​You​ ​aren’t​ ​there​ ​to​ ​fix​ ​their 
problem​ ​or​ ​alleviate​ ​it.​ ​You​ ​are​ ​there​ ​to​ ​show​ ​them​ ​how​ ​much​ ​working​ ​with​ ​you,​ ​someone 
who​ ​understands​ ​them​ ​and​ ​truly​ ​can​ ​help,​ ​is​ ​going​ ​to​ ​alleviate​ ​their​ ​problem. 
 
Remember,​ ​when​ ​you​ ​can​ ​accurately​ ​show​ ​your​ ​clients​ ​that​ ​YOU​ ​have​ ​the​ ​answers​ ​that​ ​they​ ​need, 
you​ ​are​ ​committed​ ​to​ ​helping​ ​them,​ ​and​ ​you​ ​are​ ​putting​ ​out​ ​the​ ​right​ ​vibe,​ ​you​ ​WILL​ ​get​ ​the 
results.  
 
Remember,​ ​build​ ​a​ ​genuine​ ​connection.​ ​This​ ​is​ ​a​ ​PERSON​ ​you​ ​are​ ​speaking​ ​to.​ ​Enjoy​ ​it​ ​and​ ​be​ ​real. 
 

Outline​ ​For​ ​Your​ ​Calls 

Calls​ ​should​ ​be​ ​anywhere​ ​from​ ​30​ ​minutes-​ ​45​ ​minutes 
This​ ​is​ ​a​ ​guideline,​ ​but​ ​be​ ​yourself,​ ​and​ ​be​ ​conversational.​ ​Have​ ​fun!​ ​Make​ ​a​ ​genuine​ ​connection. 
 
Welcome 
 
Get​ ​To​ ​Know​ ​Them 
 
Examples​ ​of​ ​ways​ ​to​ ​warm​ ​up​ ​the​ ​conversation​ ​are:​ ​Ask​ ​about​ ​where​ ​they’re​ ​from,​ ​how​ ​their​ ​day​ ​is​ ​going,​ ​how 
they’ve​ ​spent​ ​their​ ​day,​ ​share​ ​a​ ​little​ ​insight​ ​into​ ​how​ ​your​ ​own​ ​day​ ​is​ ​going,​ ​talk​ ​about​ ​a​ ​current​ ​event 
 
Share​ ​Who​ ​You​ ​Are​ ​ ​(Optional​ ​{No​ ​more​ ​than​ ​1​ ​minute}) 
 
I’m​ ​a______________​ ​coach,​ ​and​ ​help​ ​women​ ​create​ ​a​ ​solid​ ​strategy​ ​for​ ​_____________________.​ ​So​ ​I’m​ ​so 
excited​ ​to​ ​chat​ ​with​ ​you​ ​today. 
 
 
Explain​ ​The​ ​Structure​ ​Of​ ​the​ ​Call​ ​(Optional-​ ​Only​ ​do​ ​if​ ​they​ ​would​ ​not​ ​yet​ ​know​ ​who​ ​you​ ​are) 
 
So​ ​in​ ​today’s​ ​call,​ ​I​ ​want​ ​to​ ​give​ ​you​ ​the​ ​structure​ ​of​ ​how​ ​it​ ​will​ ​go. 
 
I’m​ ​going​ ​to​ ​ask​ ​you​ ​a​ ​set​ ​of​ ​questions​ ​design​ ​specifically​ ​to​ ​help​ ​me​ ​understand​ ​what​ ​is​ ​holding​ ​you​ ​back​ ​from 
achieving​ ​your​ ​goals.​ ​I​ ​ask​ ​you​ ​to​ ​be​ ​open​ ​and​ ​honest​ ​with​ ​me.​ ​I​ ​want​ ​you​ ​to​ ​get​ ​the​ ​most​ ​out​ ​of​ ​this​ ​call​ ​with​ ​me 
today,​ ​and​ ​the​ ​more​ ​honest​ ​you​ ​are,​ ​the​ ​more​ ​I’ll​ ​be​ ​able​ ​to​ ​share​ ​which​ ​direction​ ​you​ ​need​ ​to​ ​go​ ​in. 
 
At​ ​the​ ​end​ ​of​ ​the​ ​call,​ ​I’ll​ ​share​ ​with​ ​you​ ​my​ ​recommendations​ ​for​ ​the​ ​best​ ​way​ ​to​ ​get​ ​the​ ​results​ ​you’re​ ​looking​ ​for. 
 
Explain​ ​we​ ​only​ ​work​ ​with​ ​certain​ ​people,​ ​and​ ​you’ll​ ​let​ ​her​ ​know​ ​at​ ​the​ ​end​ ​of​ ​the​ ​call​ ​if​ ​it’s​ ​the​ ​right​ ​fit 
 
If​ ​you’re​ ​the​ ​right​ ​fit,​ ​I’ll​ ​also​ ​share​ ​with​ ​you​ ​the​ ​details​ ​of​ ​the___________​ ​program.​ ​This​ ​program​ ​is​ ​catered​ ​to 
ambitious,​ ​driven​ ​females​ ​who​ ​are​ ​ready​ ​to​ ​put​ ​the​ ​work​ ​in​ ​and​ ​are​ ​ready​ ​to_________________.​ ​I’ll​ ​ask​ ​if​ ​you’d 
like​ ​to​ ​hear​ ​the​ ​details​ ​of​ ​the​ ​program​ ​and​ ​I’ll​ ​share​ ​with​ ​you​ ​everything​ ​that’s​ ​included​ ​in​ ​__________________. 
 
Of​ ​course,​ ​the​ ​program​ ​is​ ​only​ ​for​ ​specific​ ​women,​ ​and​ ​we​ ​want​ ​to​ ​make​ ​sure​ ​you’re​ ​the​ ​right​ ​fit.​ ​It’s​ ​going​ ​to​ ​be​ ​an 
extremely​ ​high-vibe​ ​group​ ​of​ ​women.  
 
Deep​ ​dive:​ ​Questions 
 
S​pend​ ​the​ ​first​ ​part​ ​of​ ​the​ ​call​ ​really​ ​diving​ ​into​ ​asking​ ​questions,​ ​and​ ​helping​ ​your​ ​prospects​ ​get​ ​to​ ​the​ ​root​ ​of​ ​their 
issue.​ ​Ask​ ​them​ ​what​ ​it​ ​is​ ​they​ ​really​ ​want​ ​and​ ​their​ ​goals. 
 
Trust​ ​your​ ​intuition.​ ​Trust​ ​your​ ​active​ ​listening​ ​skills.​ ​This​ ​person​ ​might​ ​not​ ​have​ ​anyone​ ​else​ ​in​ ​their​ ​life​ ​to​ ​talk​ ​to 
about​ ​this​ ​issue​ ​they​ ​are​ ​dealing​ ​with,​ ​so​ ​listen​ ​with​ ​honour​ ​as​ ​they​ ​share​ ​what​ ​they​ ​are​ ​going​ ​through.​ ​This​ ​is​ ​an 
incredible​ ​thing​ ​you​ ​are​ ​doing. 
 
You​ ​can​ ​take​ ​your​ ​choice​ ​of​ ​these​ ​questions​ ​depending​ ​on​ ​the​ ​flow​ ​of​ ​the​ ​call.​ ​As​ ​you​ ​ask​ ​these​ ​questions​ ​you​ ​want 
to​ ​make​ ​note​ ​of: 
 
● Their​ ​personal​ ​reasons​ ​for​ ​wanting​ ​to​ ​start​ ​achieve​ ​this​ ​goal 
● Their​ ​current​ ​reasons​ ​why​ ​she​ ​has​ ​not​ ​yet​ ​started,​ ​or​ ​has​ ​not​ ​yet​ ​seen​ ​results 
 
Questions: 
 
What​ ​is​ ​your​ ​current​ ​goal​ ​you​ ​have​ ​worked​ ​towards? 
What​ ​is​ ​it​ ​you​ ​want​ ​to​ ​accomplish? 
Why​ ​Do​ ​You​ ​Really​ ​Want​ ​To​ ​Accomplish​ ​This? 
How​ ​badly​ ​do​ ​you​ ​want​ ​it? 
Are​ ​you​ ​willing​ ​to​ ​sacrifice​ ​for​ ​the​ ​pay​ ​off? 
Where​ ​are​ ​you​ ​struggling​ ​with​ ​the​ ​most? 
Are​ ​you​ ​charging​ ​your​ ​worth,​ ​or​ ​making​ ​the​ ​kind​ ​of​ ​money​ ​you​ ​wish​ ​to​ ​make? 
What’s​ ​holding​ ​you​ ​back? 
Why​ ​do​ ​you​ ​desire​ ​freedom,​ ​more​ ​money,​ ​and​ ​more​ ​flexibility? 
​ ​How​ ​will​ ​accomplishing​ ​your​ ​dreams​ ​improve​ ​your​ ​lifestyle? 
 
 
Up​ ​to​ ​this​ ​point​ ​she​ ​is​ ​doing​ ​MOST​ ​of​ ​the​ ​talking,​ ​and​ ​you​ ​are​ ​asking​ ​questions​ ​to​ ​help​ ​her​ ​really​ ​discover​ ​her 
blocks. 
 
 
Give​ ​a​ ​few​ ​words​ ​of​ ​advice: 
 
How​ ​you​ ​can​ ​see​ ​her​ ​taking​ ​her​ ​life​ ​based​ ​on​ ​the​ ​things​ ​she’s​ ​passionate​ ​about​ ​and​ ​how​ ​she​ ​can​ ​take​ ​what​ ​she 
already​ ​has​ ​going​ ​for​ ​her​ ​and​ ​transform​ ​into​ ​something​ ​beautiful​ ​(should​ ​align​ ​to​ ​the​ ​transformation​ ​or​ ​outcome 
you​ ​can​ ​provide,​ ​or​ ​else​ ​she​ ​is​ ​not​ ​the​ ​right​ ​fit) 
 
How​ ​you​ ​see​ ​her​ ​big​ ​picture​ ​once​ ​she​ ​can​ ​move​ ​past​ ​her​ ​blocks. 
 
Share​ ​a​ ​high​ ​level​ ​strategy​ ​of​ ​what​ ​you​ ​see​ ​this​ ​person​ ​doing​ ​to​ ​achieve​ ​the​ ​goal​ ​they​ ​have​ ​previously​ ​stated​ ​in​ ​the 
call.​ ​If​ ​you​ ​have​ ​achieved​ ​this​ ​in​ ​your​ ​own​ ​life,​ ​or​ ​you​ ​have​ ​helped​ ​someone​ ​who​ ​has,​ ​share​ ​how​ ​by​ ​doing​ ​the​ ​bits 
and​ ​pieces​ ​of​ ​the​ ​strategy​ ​you​ ​mentioned​ ​helped​ ​them​ ​achieve​ ​this. 
 
BUT 
 
You​ ​can​ ​see​ ​that​ ​these​ ​blocks​ ​are​ ​holding​ ​her​ ​back​ ​(share​ ​the​ ​blocks​ ​that​ ​are​ ​holding​ ​her​ ​back) 
Be​ ​honest​ ​with​ ​her!​ ​You​ ​are​ ​there​ ​to​ ​be​ ​her​ ​coach,or​ ​leader,​ ​not​ ​her​ ​friend 
 
Share​ ​that​ ​if​ ​they​ ​don’t​ ​make​ ​a​ ​change,​ ​they​ ​are​ ​likely​ ​to​ ​continue​ ​to​ ​see​ ​these​ ​things​ ​holding​ ​them​ ​back. 
 
At​ ​this​ ​point,​ ​you​ ​know​ ​whether​ ​or​ ​not​ ​she​ ​is​ ​the​ ​right​ ​fit​ ​for​ ​the​ ​program,​ ​and​ ​she​ ​looks​ ​to​ ​you​ ​as​ ​the​ ​expert​ ​for​ ​a 
few​ ​words​ ​of​ ​advice. 
 
During​ ​the​ ​call,​ ​ask​ ​yourself:​ ​Is​ ​she​ ​the​ ​type​ ​of​ ​woman​ ​who​ ​(you​ ​don’t​ ​have​ ​to​ ​ask​ ​this,​ ​but​ ​from​ ​your​ ​own​ ​analysis) 
does​ ​she​ ​fit​ ​the​ ​type​ ​of​ ​woman​ ​you​ ​want​ ​to​ ​work​ ​with? 
 
● Has​ ​tried​ ​coaching​ ​before,​ ​but​ ​has​ ​not​ ​yet​ ​seen​ ​the​ ​results? 
● Is​ ​dealing​ ​something​ ​in​ ​her​ ​life​ ​(​ ​for​ ​example:​ ​toxic​ ​relationship,​ ​lack​ ​of​ ​confidence,​ ​health​ ​issues,​ ​anxiety​ ​+ 
depression,​ ​saving​ ​money,​ ​investing,​ ​understanding​ ​digital​ ​marketing,​ ​social​ ​media)​ ​and​ ​has​ ​a​ ​knowledge 
or​ ​impact​ ​she​ ​wants​ ​to​ ​share​ ​with​ ​the​ ​world 
● Or​ ​she​ ​is​ ​massively​ ​interested​ ​in​ ​learning​ ​what​ ​it​ ​takes​ ​to​ ​be​ ​a​ ​business,​ ​social​ ​media,​ ​law​ ​of​ ​attraction,​ ​or 
mindset​ ​coach 
● Does​ ​she​ ​say​ ​she​ ​really​ ​wants​ ​this,​ ​is​ ​ambitious,​ ​is​ ​tired​ ​of​ ​the​ ​things​ ​that​ ​are​ ​holding​ ​her​ ​back 
● Is​ ​she​ ​willing​ ​to​ ​put​ ​the​ ​work​ ​in.​ ​Is​ ​she​ ​ambitious,​ ​driven​ ​and​ ​only​ ​takes​ ​yes​ ​for​ ​an​ ​answer. 
 
Then​ ​she​ ​would​ ​be​ ​an​ ​excellent​ ​fit​ ​for​ ​the​ ​program. 
 
 
What​ ​she​ ​will​ ​learn​ ​how​ ​to​ ​accomplish: 
 
Now​ ​that​ ​you​ ​have​ ​given​ ​this​ ​person​ ​advice,​ ​and​ ​showed​ ​them​ ​how​ ​they​ ​are​ ​stuck,​ ​ask​ ​“Do​ ​you​ ​want​ ​me​ ​to​ ​show 
you​ ​how​ ​I​ ​can​ ​help​ ​you​ ​with​ ​this?” 
 
I​ ​am​ ​99.99999999999%​ ​sure​ ​they​ ​will​ ​say​ ​YES​ ​PLEASE.​ ​And​ ​this​ ​is​ ​where​ ​you​ ​can​ ​segue​ ​into​ ​sharing​ ​your​ ​offer​ ​with 
enthusiasm,​ ​customizing​ ​the​ ​benefits​ ​for​ ​this​ ​person’s​ ​specific​ ​needs. 
 
 
Explain​ ​what​ ​each​ ​module​ ​will​ ​entail-​ ​Look​ ​to​ ​the​ ​sales​ ​page​ ​to​ ​review​ ​the​ ​program 
 
Go​ ​through​ ​the​ ​program,​ ​step-by-step​ ​module​ ​1​ ​to​ ​14​ ​breaking​ ​down​ ​how​ ​it​ ​will​ ​benefit​ ​her. 
 
As​ ​you​ ​explain​ ​each​ ​module​ ​of​ ​the​ ​program,​ ​explain​ ​how​ ​it​ ​will​ ​help​ ​her​ ​overcome​ ​a​ ​struggle​ ​she​ ​mentioned​ ​while 
you​ ​were​ ​asking​ ​her​ ​questions​ ​or​ ​hit​ ​a​ ​specific​ ​goal​ ​she​ ​mentioned. 
 
For​ ​example:​ ​“In​ ​week​ ​9​ ​I​ ​will​ ​deep​ ​dive​ ​into​ ​instagram​ ​strategies​ ​that​ ​will​ ​help​ ​you​ ​stand​ ​out​ ​from​ ​your 
competition.​ ​This​ ​is​ ​perfect​ ​for​ ​you,​ ​because​ ​you​ ​mentioned​ ​you’ve​ ​been​ ​posting​ ​on​ ​instagram​ ​for​ ​months​ ​and​ ​you 
feel​ ​stuck​ ​at​ ​200​ ​followers.​ ​I​ ​have​ ​grown​ ​her​ ​own​ ​following​ ​to​ ​20K+​ ​in​ ​a​ ​short​ ​amount​ ​of​ ​time,​ ​as​ ​has​ ​helped​ ​her 
clients​ ​grow​ ​in​ ​the​ ​thousands​ ​with​ ​her​ ​strategies” 
 
Get​ ​her​ ​excited​ ​about​ ​the​ ​possibilities! 
 
Tell​ ​her​ ​the​ ​honest​ ​truth​ ​about​ ​the​ ​incredible​ ​results​ ​you​ ​can​ ​imagine​ ​for​ ​her​ ​based​ ​on​ ​who​ ​she​ ​is,​ ​her​ ​skills​ ​and 
her​ ​passions.   
 
Typically​ ​on​ ​my​ ​calls,​ ​after​ ​I​ ​share​ ​what​ ​the​ ​program​ ​entails,​ ​the​ ​prospect​ ​will​ ​actually​ ​start​ ​'selling​ ​herself'​ ​by 
asking​ ​for​ ​the​ ​cost​ ​and​ ​the​ ​nitty​ ​gritty​ ​details​ ​of​ ​the​ ​program.​ ​It​ ​becomes​ ​easier​ ​to​ ​sell​ ​because​ ​they​ ​really​ ​want​ ​the 
answer​ ​to​ ​the​ ​problems​ ​uncovered​ ​on​ ​the​ ​call.​ ​If​ ​they​ ​are​ ​the​ ​right​ ​fit,​ ​they​ ​will​ ​be​ ​excited​ ​to​ ​move​ ​forward​ ​and​ ​take 
the​ ​next​ ​step! 
 
When​ ​they​ ​ask​ ​for​ ​the​ ​cost 
 
This​ ​is​ ​where​ ​MOST​ ​people​ ​get​ ​choked​ ​up​ ​on​ ​a​ ​call.​ ​But​ ​not​ ​you.​ ​You’re​ ​going​ ​into​ ​this​ ​call​ ​PREPARED​ ​and​ ​you​ ​will 
practice,​ ​and​ ​you​ ​will​ ​remember​ ​that​ ​YOU​ ​deserve​ ​every​ ​little​ ​bit​ ​of​ ​income​ ​coming​ ​to​ ​you. 
 
The​ ​amount​ ​of​ ​value​ ​you​ ​are​ ​giving​ ​in​ ​your​ ​program​ ​will​ ​not​ ​just​ ​impact​ ​people​ ​in​ ​the​ ​1-hour​ ​sessions​ ​they​ ​have 
with​ ​you​ ​for​ ​3​ ​months,​ ​this​ ​will​ ​impact​ ​their​ ​entire​ ​LIFE! 
 
When​ ​they​ ​ask​ ​the​ ​price,​ ​you​ ​will​ ​say: 
 
It’s​ ​$_________​ ​for​ ​the​ ​______​ ​month​ ​program,​ ​and​ ​within​ ​the​ ​program​ ​you’ll​ ​get​ ​access​ ​to​ ​me​ ​through​ ​[Weekly 
calls,​ ​unlimited​ ​emails,​ ​video​ ​trainings​ ​or​ ​anything​ ​else​ ​you​ ​include​ ​]  
 
*Optional:​ ​and​ ​there​ ​will​ ​be​ ​[any​ ​extra​ ​bonuses​ ​in​ ​your​ ​program] 
 
They’ll​ ​usually​ ​say​ ​wow,​ ​that​ ​sounds​ ​amazing.​ ​What​ ​are​ ​the​ ​next​ ​steps? 
 
I’m​ ​so​ ​excited​ ​for​ ​you,​ ​based​ ​on​ ​what​ ​you’re​ ​told​ ​me,​ ​and​ ​the​ ​results​ ​you’re​ ​ready​ ​to​ ​achieve,​ ​I​ ​can​ ​see​ ​you​ ​achieving 
[GOAL​ ​YOU​ ​HELP​ ​YOUR​ ​CLIENTS​ ​ACHIEVE].​ ​Mention​ ​anything​ ​you​ ​think​ ​aligns​ ​to​ ​what​ ​she​ ​said​ ​her​ ​big​ ​goals​ ​she 
mentioned​ ​as​ ​you​ ​were​ ​asking​ ​questions. 
 
(Obviously​ ​only​ ​say​ ​this​ ​if​ ​you​ ​truly​ ​believe​ ​it!​ ​We​ ​want​ ​to​ ​be​ ​genuine) 
 
She​ ​will​ ​likely​ ​say​ ​how​ ​excited​ ​she​ ​is​ ​and​ ​how​ ​she’s​ ​ready​ ​to​ ​take​ ​her​ ​life​ ​to​ ​the​ ​next​ ​level. 
 
Sign​ ​up​ ​+​ ​Take​ ​Payment​ ​On​ ​The​ ​Call 
 
Perfect!​ ​I’m​ ​so​ ​thrilled​ ​you’re​ ​excited​ ​and​ ​you’re​ ​ready​ ​to​ ​move​ ​forward​ ​and​ ​turn​ ​your​ ​dreams​ ​into​ ​a​ ​reality. 
Typically,​ ​the​ ​women​ ​we​ ​sign​ ​up​ ​to​ ​work​ ​with​ ​me​ ​will​ ​pay​ ​on​ ​the​ ​phone,​ ​and​ ​that​ ​way​ ​I​ ​can​ ​send​ ​you​ ​the​ ​welcome 
package​ ​right​ ​here​ ​while​ ​you’re​ ​on​ ​the​ ​call,​ ​and​ ​walk​ ​you​ ​through​ ​everything​ ​you​ ​need​ ​to​ ​know​ ​to​ ​get​ ​started​ ​in 
the​ ​right​ ​way!​ ​Can​ ​you​ ​grab​ ​your​ ​credit​ ​card​ ​information? 
 
If​ ​yes,​ ​send​ ​her​ ​your​ ​link​ ​for​ ​sign​ ​up​ ​on​ ​the​ ​phone,​ ​and​ ​proceed​ ​to​ ​sharing​ ​the​ ​welcome​ ​package​ ​with​ ​her​ ​and 
walking​ ​her​ ​through​ ​the​ ​program. 
 
If​ ​she​ ​is​ ​unsure,​ ​create​ ​a​ ​BONUS​ ​for​ ​her​ ​to​ ​sweeten​ ​the​ ​deal. 
 
Look,​ ​____*name*_____,​ ​I​ ​truly​ ​believe​ ​in​ ​what​ ​it​ ​is​ ​you’re​ ​creating,​ ​and​ ​I​ ​think​ ​you’re​ ​so​ ​close,​ ​you​ ​just​ ​need​ ​the 
right​ ​guidance.​ ​I​ ​have​ ​invested​ ​thousands​ ​and​ ​thousands​ ​of​ ​dollars​ ​in​ ​personal​ ​development,​ ​hiring​ ​coaches,​ ​getting 
courses​ ​to​ ​get​ ​to​ ​where​ ​she​ ​is,​ ​and​ ​she’s​ ​breaking​ ​down​ ​this​ ​program​ ​to​ ​be​ ​step-by-step​ ​to​ ​help​ ​you​ ​get​ ​the​ ​results 
you​ ​desire. 
 
I​ ​really​ ​think​ ​you​ ​can​ ​make​ ​this​ ​happen,​ ​if​ ​you​ ​just​ ​take​ ​the​ ​first​ ​step,​ ​so​ ​I’m​ ​going​ ​to​ ​give​ ​you​ ​an​ ​exclusive​ ​offer,​ ​but 
it’s​ ​only​ ​available​ ​if​ ​you​ ​take​ ​action​ ​on​ ​this​ ​call. 
 
What​ ​I​ ​can​ ​do​ ​for​ ​you​ ​if​ ​you​ ​sign​ ​up​ ​today​ ​is​ ​register​ ​you​ ​for​ ​one​ ​of​ ​those​ ​spaces,​ ​so​ ​you’ll​ ​be​ ​able​ ​to​ ​kick-off​ ​the 
group​ ​coaching​ ​with​ ​a​ ​90-minute​ ​call​ ​with​ ​Reese,​ ​and​ ​have​ ​her​ ​deep-dive​ ​into​ ​your​ ​business​ ​with​ ​you. 
 
This​ ​is​ ​invaluable​ ​because​ ​_______________________. 
 
 
But,​ ​I​ ​can​ ​only​ ​give​ ​you​ ​this​ ​deal​ ​if​ ​you​ ​sign​ ​up​ ​on​ ​the​ ​call​ ​because​ ​I​ ​have​ ​to​ ​specifically​ ​submit​ ​your​ ​name​ ​and 
information.​ ​I​ ​don’t​ ​offer​ ​this​ ​to​ ​everyone,​ ​but​ ​I​ ​really​ ​think​ ​that​ ​if​ ​you​ ​get​ ​the​ ​one​ ​on​ ​one​ ​support​ ​in​ ​addition​ ​to​ ​the 
program​ ​you’ll​ ​see​ ​the​ ​results​ ​you’re​ ​after. 
 
Then​ ​sign​ ​up​ ​on​ ​the​ ​phone,​ ​and​ ​proceed​ ​to​ ​sharing​ ​the​ ​welcome​ ​package​ ​with​ ​her​ ​and​ ​walking​ ​her​ ​through​ ​the 
program. 
 
Remember,​ ​YOU​ ​make​ ​the​ ​rules.​ ​You​ ​know​ ​how​ ​your​ ​package​ ​works,​ ​and​ ​how​ ​you​ ​want​ ​to 
work​ ​and​ ​be​ ​of​ ​service​ ​in​ ​a​ ​way​ ​that​ ​inspires​ ​you​ ​to​ ​work. 
 
 
If​ ​answer:​ ​not​ ​yet 
 
Ask​ ​questions​ ​like: 
 
So​ ​why​ ​did​ ​you​ ​hop​ ​on​ ​this​ ​call? 
Do​ ​you​ ​feel​ ​like​ ​you’re​ ​missing​ ​opportunities​ ​right​ ​now? 
What​ ​would​ ​it​ ​take​ ​for​ ​you​ ​to​ ​say​ ​yes​ ​for​ ​you​ ​pursuing​ ​you​ ​dreams? 
 
You​ ​called​ ​because​ ​you’re​ ​ready​ ​to​ ​make​ ​an​ ​impact,​ ​but​ ​if​ ​you​ ​want​ ​to​ ​make​ ​a​ ​change​ ​in​ ​your 
life,​ ​you​ ​have​ ​to​ ​take​ ​a​ ​leap.​ ​All​ ​success​ ​comes​ ​with​ ​taking​ ​a​ ​leap.​ ​If​ ​it​ ​was​ ​easy,​ ​everyone​ ​would 
do​ ​it,​ ​but​ ​those​ ​who​ ​really​ ​want​ ​it,​ ​will​ ​go​ ​after​ ​their​ ​yes​ ​no​ ​matter​ ​what. 
 
Help​ ​them​ ​understand​ ​that​ ​you​ ​HAVE​ ​to​ ​take​ ​risks​ ​as​ ​a​ ​business​ ​owner,​ ​you​ ​have​ ​to​ ​stop 
needing​ ​assurance​ ​and​ ​go​ ​after​ ​what​ ​they​ ​want,​ ​and​ ​if​ ​they​ ​don’t​ ​make​ ​the​ ​decision​ ​today​ ​you 
as​ ​their​ ​coach,​ ​and​ ​someone​ ​who​ ​cares,​ ​you​ ​want​ ​them​ ​to​ ​understand​ ​that​ ​success​ ​comes 
when​ ​you​ ​truly​ ​believe​ ​in​ ​your​ ​dreams,​ ​and​ ​you’re​ ​willing​ ​to​ ​do​ ​what​ ​it​ ​takes​ ​to​ ​make​ ​it 
happen!​ ​If​ ​you​ ​wait,​ ​someone​ ​else​ ​will​ ​pounce​ ​on​ ​the​ ​opportunity. 
 
Typically​ ​if​ ​a​ ​client​ ​does​ ​not​ ​sign​ ​up​ ​on​ ​the​ ​phone,​ ​they’re​ ​not​ ​an​ ​action-taker​ ​and​ ​they​ ​will 
not​ ​sign​ ​up​ ​at​ ​all. 
 
Remind​ ​them,​ ​Just​ ​so​ ​you​ ​know,​ ​if​ ​you​ ​don’t​ ​sign​ ​up​ ​today,​ ​then​ ​I​ ​would​ ​not​ ​be​ ​able​ ​to​ ​offer 
you​ ​the​ ​bonus. 
 
 
 
Take​ ​this​ ​as​ ​a​ ​learning​ ​lesson​ ​for​ ​your​ ​future​ ​calls.​ ​There​ ​is​ ​no​ ​failure,​ ​only​ ​feedback. 
 
 
 
 
AFTER​ ​SALES​ ​SERVICE​ ​AND​ ​EXCELLENT​ ​FOLLOW​ ​THROUGH 
 
Have​ ​your​ ​new​ ​client​ ​sign​ ​up​ ​on​ ​the​ ​call​ ​which​ ​you​ ​are​ ​there​ ​to​ ​answer​ ​their​ ​questions,​ ​help​ ​them​ ​along 
the​ ​way.​ ​Be​ ​excited​ ​for​ ​them​ ​as​ ​they​ ​are​ ​taking​ ​a​ ​BIG​ ​step! 
 
As​ ​promised,​ ​walk​ ​them​ ​through​ ​your​ ​welcome​ ​package​ ​showing​ ​them​ ​what​ ​they​ ​need​ ​to​ ​do​ ​to​ ​get 
ready​ ​for​ ​the​ ​first​ ​call​ ​with​ ​you.​ ​Answer​ ​any​ ​questions​ ​they​ ​have,​ ​and​ ​pick​ ​a​ ​time​ ​slot​ ​to​ ​work​ ​with​ ​them! 
 
Congrats!​ ​You’ve​ ​signed​ ​up​ ​your​ ​first​ ​high-fee​ ​paying​ ​client!​ ​The​ ​first​ ​of​ ​many! 
 
I’m​ ​so​ ​proud​ ​of​ ​you.​ ​There​ ​are​ ​many​ ​more​ ​wins​ ​for​ ​you​ ​along​ ​the​ ​way.​ ​KNOW​ ​it’s​ ​coming​ ​for​ ​you.​ ​KNOW 
that​ ​you​ ​have​ ​an​ ​incredible​ ​gift​ ​that​ ​people​ ​need​ ​YOUR​ ​help​ ​and​ ​inspiration​ ​with.​ ​You​ ​are​ ​about​ ​to​ ​do 
amazing​ ​things. 
 
We​ ​want​ ​to​ ​hear​ ​about​ ​you​ ​creating​ ​your​ ​YES!​ ​Email​ ​me​ ​at​ h ​ ello@yessupply.co​​ ​to​ ​share​ ​your​ ​wins!​ ​I 
personally​ ​love​ ​to​ ​hear​ ​about​ ​how​ ​you​ ​are​ ​creating​ ​massive​ ​success​ ​in​ ​your​ ​life,​ ​and​ ​I​ ​want​ ​to​ ​share​ ​your 
wins​ ​with​ ​the​ ​YES​ ​SUPPLY​ ​community​ ​too. 
 
CONGRATULATIONS!