Professional Documents
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INSTAGRAM
CHEAT SHEET
For Coaches
How To Get Higher
Quality Coaching Leads
While Spending Less Time
On The Platform
Welcome
It’s great to have you here.
Ready?
Let’s begin.
Does this sound like
you?
Before I reveal the strategy, let’s make sure you’re in the right
place. This guide is for you if any one or more of the following
applies:
- You have a good Instagram presence but don't feel like your
current business sales reflect that. Perhaps you see other coaches
doing better and wonder where you are going wrong.
Here's What You'll
Learn
Part 1 - Why the biggest challenge on Instagram isn't about
getting followers, like most people believe. I'll tell you what
your actual challenge probably is, and give you a simple
solution.
Lauren x
Part 1: the challenge
your audience
Instagram often feels like a tricky platform for a lot of
entrepreneurs. For a start, you can't post links along with your
images. How are you really supposed to promote your
business?
Well, no. It's not true. You see, you don't need a huge account
on Instagram. You can have a fantastic coaching business with
just 1000 followers, or 5000, or 10,000. An amazingly
profitable, high quality business with great clients who you love
to work with.
There is no need.
want your
followers to take
Let's move on from message and talk about pathways.
And secondly, it filters out all those people who aren't your
ideal customer and aren't going to buy from you.
- There, they discover a freebie that you are giving away. And
that freebie is perfect for them. It addresses that burning
problem that's been on their mind for the last few weeks! So
they go and click on the link.
- By email 5, when you reach out to them via email and offer a
free discovery call, they jump at the chance.
way to attract
raving fans
Before I reveal my smart funnel, here's an interesting statistic.
Let's say you have a new coaching offer and you put that in
front of your audience (or perhaps pitch it on a call). An
existing customer is 3 times more likely to buy than a brand
new lead who has never bought from you before.
And what I've learned over my time working with clients, is that
even with the right message and a slick sales funnel, many
coaches still struggle with the next step. Getting that prospect
to go from a free discovery call to actually booking a
coaching package. Is that your experience? If it is, don't worry.
It's common.
But think about this for a minute. What if all those discovery
calls were with clients you have already built a relationship
with, albeit on a smaller scale? What if those prospects had
already got their credit card out and purchased something
from you?
instagram
follower optin page
sales page /
booking form for
call
Let's break this sales smart funnel down:
- There, they discover a freebie that you are giving away. And
that freebie is perfect for them. It addresses that burning
problem that's been on their mind for the last few weeks! So
they go and click on the link.
- When they press submit, they are taken to an offer. This is for
a small, low cost service or product from you. It's on special
offer, so they can't buy it elsewhere. It's a perfect addition to
the freebie they've just grabbed, and because it's low cost, it's
an easy decision. They buy it.
- They've consumed the low cost service or product they just
purchased from you, and they love it. It was great value, made
a huge difference to them, and they realise that you are
someone who can genuinely help them.
Can you get a sense for how much easier it's going to be to do
that sales call with someone who has just made a purchase
from you? A happy customer? And that's not just my opinion.
The data backs it up. That person is 3 times more likely to
book with you.
PART 3: KEY TAKEAWAYS
AND ACTIONS
your funnel
If you want to know how to put together a funnel like this, I'm
running a free webinar.
Lauren