SHAWN BAYLEY

7-Figure Coaching Funnel

 Copyright © 2022 by Shawn Bayley

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 Contents

I Part 1: Situational Awareness

1 Chapter 1 - How This Book Came To Be 3

2 Chapter 2 - Who This Book Is For 15
3 Chapter 3 - Why Short Presentations Work 32
4 Chapter 4 - Don’t Give Access To Your Calendar 37
5 Chapter 5 - How To Avoid Sticker Shock
on a Call 41

II Part Two - The 7-Figure Funnel

6 Chapter 6 - Millionaire Client Acquisition Funnel 55

7 Chapter 7 - The Funnel Pages Breakdown 64

III Part Three - Creating Your Assets and

Presentation

8 Chapter 8 - The 3 Best Lead Magnets 81

9 Chapter 9 - Advanced Sales Presentation Breakdown 88
IV Part Four - Your High Ticket Coaching
Business

10 Chapter 10 - Price Your Coaching For

Maximum Profit 105
11 All the help you need: The Funnel 110

What To Do Next 118

How To Get More Help 122
About The Author 124
 I

Part 1: Situational Awareness

 1

Chapter 1 - How This Book Came To Be

OK, so let’s talk about how this book came to be.

When I first got started as an entrepreneur, it was with Internet

Marketing.

I felt like it was a good way to build a business fast.

Very soon, I realized I didn’t know very much about marketing…

And I didn’t know anything about selling or sales.

It was a big learning curve for me.

I was forced to learn Internet Marketing or give up!

Funnels and automation were easy for me to understand.

But the copywriting side of the business was completely foreign

to me.

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I didn’t understand that style of writing.

Let’s face it, it’s not the type of writing you’re taught in high
school.

I had never worked in sales before.

I had never even tried to upsell someone from a burger to a combo

meal.

So whenever I would create products to sell, like a course or

workshop…

I would ALWAYS have to hire a copywriter.

I was dependent on copywriters to do the selling for me.

But then disaster struck.

One time I hired a copywriter and the sales letter I got back was
terrible.

I proved it was terrible because when I launched the product, I

made zero sales.

So I vowed never to take a chance on a copywriter again.

I went to a company called AWAI, The American Writers and Artists

Institute.

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 CHAPTER 1 - HOW THIS BOOK CAME TO BE

They had a course for learning direct response copywriting.

So I took the course.

• I submitted my exercises and homework.

• Did everything that we were supposed to do.
• Read everything we were assigned to read. (which was a
lot!)

Before long, I did my Final Exam.

The Final Exam consisted of writing a test and submitting a sales

letter for a fictional product.

I passed the copywriting test and submitted a good sales letter.

They recommended a few tweaks to take my sales letter over the

top…

And BOOM!

I was a copywriter with a badge to prove it.

By then, I had a shift in my thinking.

I knew I would never need to hire a copywriter again.

I wrote my own sales letters, email sales copy, video sales letters,
and more.

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I sold products to warm traffic, cold traffic, and every kind of

traffic in-between.

It was a big boost for me to know I’d always be able to craft the
words that sell.

I had learned to write sales copy that converted.

What took it to the next level was being able to write sales copy
for clients.

My sales letters and emails converted for them.

Clients of mine felt thrilled with the sales copy they got from
me because it made them money.

Which is the ultimate test for sales copy.

Does your sales letter make someone whip out their wallet and buy?

Now we fast-forward a couple of years.

I was part of a Facebook group for copywriters.

One day I saw a notification in the group.

It was a chance to make money for a select few copywriters.

We had to apply and submit samples as well as how much we

charged.

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 CHAPTER 1 - HOW THIS BOOK CAME TO BE

After I submitted my application and samples…

I started talking back and forth with the person who was making
this request.

His name: Josue Pena

I did a little research and soon learned Josue was also a LEGIT
online millionaire.

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7-FIGURE COACHING FUNNEL

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 CHAPTER 1 - HOW THIS BOOK CAME TO BE

Josue made his millions as a high ticket coach.

Josue would teach his clients (who were coaches or experts) how
to make a lot of money with premium offers on Instagram.

All I could think was: Holy Sh*t!

I could work alongside an actual online millionaire… and learn

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the secrets behind how he made all that MONEY!

So I did everything needed to become part of his team.

Josue was looking for copywriters to do offer-coaching and sales

copy for his clients.

I’m giving you this background because we are going to be

talking about it later in this book.

I want you to know I’m not just throwing out the theory.

This is all proven.

There was a group of 10 copywriters at the start.

By the first meeting a few days later, there were about six or
seven of us.

By the final meeting, there were three of us and I was one of

those three.

Three copywriters got cut down to two copywriters.

It was me, and another copywriter, YAY!

Together we did the offer and copy coaching for Josue’s high-
ticket clients.

We would do coaching calls over Zoom.

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 CHAPTER 1 - HOW THIS BOOK CAME TO BE

We would reach out to clients and schedule times to meet up to

go over their offer and sales message.

From there, the clients would tap into a source of traffic, usually
Instagram, to get clients.

Once I got to see inside Josue’s million-dollar operation…

I thought I was going to see a complex 25-step funnel.

With 10 different pieces of integrated software.

Boy was I WRONG.

It was insanely simple.

• A two-step funnel inside ClickFunnels.

• A landing page and a page with his presentation.
• Traffic from Instagram.

Then the leads start pouring in.

A pure Client Acquisition Funnel.

I spent the next year watching over Josue’s shoulder.

He showed me how to do the offer and copy coaching for his

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business.

Then I would work with his students.

The acquisition was 3 simple steps:

1. Get traffic to funnel

2. Nurture potential leads
3. Convert into paying clients

Since working with Josue…

I’ve modified and created my own unique high-ticket coaching

presentation.

My presentations bring in new clients using a Belief Based Selling

System.

Which involves using the right stories at the right moment in the
sales presentation.

Those stories overcome people’s most common objections and

change their beliefs.

In this book, we will discuss the numbers behind a million-

dollar-a-year business.

And you can verify this because Josue has several “2-Comma
Club awards” for earning $1,000,000 inside a sales funnel.

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 CHAPTER 1 - HOW THIS BOOK CAME TO BE

This must be said here and now:

I DO NOT PROMISE YOU WILL MAKE A MILLION DOLLARS

AFTER READING THIS BOOK.

How could I?

• I have no idea what your work ethic is.

• I don’t know what your offer is.
• I don’t know what your audience is.
• I don’t know your area of expertise.

So I make no promises to you about earning money.

And you should run from anyone who promises you a million-
dollar business without knowing you.

There.

Now that the legal disclaimer is out of the way…

I can say: that you can duplicate the successful methods out-
lined in this book.

And profit from them BIGLY because success leaves clues.

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There are going to be costs and other things and we’ll discuss
them further in the book.

So that is the reason why this book came to be.

I’ve learned from millionaires…

And I’ve seen behind the curtain of success.

Now I’m trying to help other coaches create their own 7-figure
coaching businesses.

Once you see all the pieces and see what’s involved, you’ll see
that it’s not that difficult.

It’s a matter of executing and putting the proper pieces in place.

Onward.

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 2

Chapter 2 - Who This Book Is For

This is for coaches, consultants, and experts who want to profit

from their knowledge.

Because I’m certain of three things:

1. People have the right to prosper.

2. Coaches help people.
3. Coaches make the world a better place.

Coaching is one of the best ways to help people and everyone

needs help with something.

This book is for you if:

• You’ve tried the “one funnel away challenge” but still

haven’t found the one funnel.

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• If you think you need a huge webinar funnel.

• If you’ve put out a mountain of content but you didn’t get
applications or clients.

I’m here to tell you that you only need one funnel with a
high-profit margin.

Do that, and the world is your oyster.

I know this because I’ve seen it done by my mentor.

I’ve personally worked with entrepreneurs who have done over

$1,000,000 dollars in a year.

After learning from my mentor, I’ve seen inside the numbers of

a $1,000,000 coaching business.

Several of them.

More on that in a moment.

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 CHAPTER 2 - WHO THIS BOOK IS FOR

Let’s break down a $ 1,000,000-a-year coaching

business.

When I worked with my mentor, I saw a lot of offers.

A very common price point was $5000 for coaching.

So let’s say you are charging $5000 per client, on average.

And you want to make $1,000,000 in the next 12 months.

$1,000,000 divided by $5000 per client = 200 clients.

So you need 200 clients that pay you $5000 in one year to make
$1,000,000 dollars.

200 clients divided by 52 weeks in a year is 3.8 clients per week.

(let’s round up)

That’s 4 clients per week you’d need to acquire.

How many calls does your sales team need, to get 4 clients per
week?

Let’s say you and your sales team have a 40% close rate.

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 7-FIGURE COACHING FUNNEL

If you got 10 calls, you’d close 4 of them.

So that means you need 10 calls per week…

Or 40 calls per month.

Clear as mud so far?

Stay with me now.

A portion of people who watch your sales presentation will get

on a call with you.

Let’s say 50% of the people who view your advanced sales
presentation book a call with you.

That means you need 80 people per month to see your advanced
sales presentation.

80 people per month times 50% call booking rate = 40 calls per
month

But not everyone who visits your landing page is going to:

• enter their email address

• Click the button to submit
• Sit for 15 minutes and watch your presentation

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 CHAPTER 2 - WHO THIS BOOK IS FOR

So let’s assume you get a 25% conversion rate on your landing

page.

Meaning only 25% of people will:

• Enter their email address

• Click the button to submit
• Sit for 15 minutes and watch your presentation

So you would need 320 people per month to visit your landing
page.

320 times 25% = 80 people to see the advanced sales presenta-

tion.

Now 320 people divided by 30 days in a month = 10.6 people per

day.

If we round up…

You would need 11 people per day to your funnel to hit

$1,000,000 per year with those numbers.

Now those are some numbers that I brainstormed for this

particular example.

Let’s say you don’t have those kinds of conversions (which

aren’t hard to achieve)

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Assume you have lower conversion numbers, like so:

• You’re closing rate is only 15%

• Your landing page only converts 15% of visitors
• Your presentation might only get 25% of people to book a
call.

So we reverse engineer the numbers.

We still want $1,000,000 in a year.

$1,000,000 per year at $5000 per client.

200 clients needed.

15% close means you’d need 1334 calls.

To get 1334 calls from the presentation page that converts 25%
of people into appointments…

You’d need 5,336 people to watch the presentation.

And finally, to get 5,336 people to watch your presentation from

your landing page that converts 15% of traffic into potential
leads…

You’d need 35,573 visitors to your landing page, per year.

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 CHAPTER 2 - WHO THIS BOOK IS FOR

35,573 people per year divided by 12 months in a year, equals

2964 people per month.

And 2964 people per month divided by 30 days in a month

equals:

98 people per day need to visit your funnel.

So you can see what a major difference your conversion rates

make.

And why you want to always be finding ways to increase your

conversion rates.

Most of all, improving your closing rate and your presentation

booking rate.

Your stats going to be higher or lower than what I just put out
here.

You’ll have your own unique numbers.

Once you have your own system up and running, you work on
improving those conversions at every step of your funnel.

Now, of course, you might have a different price point.

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If your coaching is $10,000, then you only need 100 clients for
the year.

You reverse engineer what you want for an income…

Then go and make it happen.

One of the first lessons that I learned from my mentor was to

plan out the income level you want.

He reverse-engineered the income level he wanted and that’s

how he got his two-comma Club award.

The cool part was that his process worked for his clients as well.

I know because I worked with several of them personally.

Here’s what clients accomplished with the High Ticket

Coaching Funnel Method.

• Ecomm Dave, as he was known, went from an underpaid bar

tender to making $200k per month. Dave was an expert in
e-commerce and taught his students how to duplicate his
success.

• Or Hansel, who made $11,000.00 from a single 15-second

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 CHAPTER 2 - WHO THIS BOOK IS FOR

Instagram video in the relationship niche. Hansel showed

other guys how to approach women without feeling nervous
or saying the wrong things.

• Or Michael who went on to create a $60,000 per month

Instagram agency using Josue’s expert advice. Michael’s
clients got setup to bring in loads of traffic using Instagram
posts and stories.

Working with my mentor was like getting a free business school

scholarship.

I soaked up every bit of knowledge I could from Josue Pena and

his million-dollar business tactics.

So trust when I say…

While so-called experts sell untested strategies, elite

coaches play by different rules.

• If you’ve tried chasing clients got zero results.

• If you hate the idea of cold calling.
• If you’ve pitched your coaching but people say “I have to
think about it” or “I’ll get back to you”…

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 7-FIGURE COACHING FUNNEL

It’s not your fault.

The reason you aren’t getting potential clients begging to sign

up with you is because of the wrong FRAMING.

And FRAMING is one of the High Ticket Coaching Funnel

components we will cover in this book.

You’ve seen many Gurus who teach online business but don’t
make money online.

They make money teaching THEORY.

There is no shortage of online experts posing beside rented

Lamborghini’s.

Or in rented mansions.

All to give you the illusion of some kind of “baller lifestyle”.

A rock star life they have and you don’t have.

It’s fake AF and I want no part of it.

I’m very much about systems that generate profit.

I’m about helping people who solve problems for clients.

Clients willing to pay a premium price.

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 CHAPTER 2 - WHO THIS BOOK IS FOR

It’s not easy, but it is damn rewarding.

So the next time you see an ad by one of those douche-bag Lambo

bros, ask yourself

• Why they aren’t posing with a 2-comma club award?

• Why aren’t they showing how much profit they made?
• Why aren’t they showing how many expenses they had?
• Why aren’t they showing how much they spent on paid ads?
• Why don’t they mention how much their content team costs per
month?

NOTE: A 2-Comma Club award is given to people using the

ClickFunnels platform who have made $1,000,000 with a sales
funnel.

There are more than 100,000 active ClickFunnels users.

Last time I checked, they gave out 700 2-Comma Club awards.

That’s less than 1% of ClickFunnels users reaching the million-

dollar milestone.

So please know everything in this book came from lessons taught

to me by an online multi-millionaire.

Which means you get battle-tested tactics.

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Tactics that have hauled in millions of dollars for my mentor

and his students.

Let’s Cut The Hype And Keep This Grounded In

Reality

This is the best time in history to sell your expertise online.

During the recent events in 2020 people turned to buying online

in a big way.

According to Forbes:

“The research found that the top 500 companies generated $849.5
billion in online sales in 2020, a 45.3 percent increase year-over-
year and the biggest jump since Digital Commerce 360 began
tracking the statistic in 2006.”

Forbes also reported that:

“COVID-19 has massively accelerated the growth of e-commerce,

according to an Adobe report released today. Total online spending
in May hit $82.5 billion, up 77% year-over-year.”

Translation: People are spending more money buying stuff online.

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 CHAPTER 2 - WHO THIS BOOK IS FOR

This means you are primed to take advantage of the biggest

online spending spree in history.

Everyone else will get left out.

That’s why I’m sharing this information with a select group of

people.

Chances are you’ve seen the students I’ve crafted the offer and
copy for.

Like Dominick Carney

Another 2-Comma Club winner.

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 7-FIGURE COACHING FUNNEL

I helped him with his offer and presentation.

Dom launched his funnel with the presentation I created…

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 CHAPTER 2 - WHO THIS BOOK IS FOR

And hauled in $28.6k in the first 30 days.

That surge of profit was the springboard that launched his

business to 7-figures.

But don’t take it from me.

Dom said:

“Thanks Shawn for helping me with my webinar! If your procrasti-

nating on your presentation and if you want someone to help you

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 7-FIGURE COACHING FUNNEL

build out yours…Shawn is your guy! Thanks, Shawn, now let’s crank
out the next project.”

In the next chapter, we’ll talk about why you want a shorter
presentation instead of a 90-minute webinar.

First. let’s do a check-in so you can evaluate yourself.

Please DO these check-ins so you have a clear understanding of

where you are in your business.

Write down on a sheet of paper YES or NO to the following

questions.

• My coaching offer brings value to clients. Y/N

• I like my current clients. Y/N
• I have enough clients. Y/N
• I consistently hit my revenue goals. Y/N
• I feel at peace in my business. Y/N
• I don’t stress about my business at night. Y/N
• I attract pre-qualified leads. Y/N
• My calendar is booked well in advance. Y/N
• My calendar is not available to just anyone. Y/N
• I work with my dream clients. Y/N

If you have more NO than YES - your business likely feels like
you’re struggling to get good quality clients. You might be taking

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 CHAPTER 2 - WHO THIS BOOK IS FOR

anyone as a client and that lowers quality. But this book will
show you how to get clarity so you only work with qualified
clients

If you have more YES than NO - congrats! You are in a good

place with your business and this book will help you grow your
business by talking to less people. Don’t worry, I’ll show you
how.

Once you’ve completed the self check-in, the next chapter in

the book will explain why you want to use a short presentation
and the benefits of it.

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 3

Chapter 3 - Why Short Presentations

Work

Let’s face it, nowadays people have short attention spans.

Very short.

That’s why you get five-second ads on YouTube.

You hit the Skip button after you’ve watched 5 seconds of the ad.

We want things instantly and we don’t wait for anything.

In fact, when was the last time that you watched a full-length
webinar?

• Without scrolling through your timeline on your phone?

• Without having twelve other browser tabs open?
• Without checking your e-mail several times?

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 CHAPTER 3 - WHY SHORT PRESENTATIONS WORK

I know, sometimes the truth hurts.

That’s the nature of the beast.

You know every webinar is always going to have a replay page.

So why would people bother showing up live?

You can sign up for the webinar, skip it, and then watch the
inevitable webinar replay.

The odds of us showing up live are less and less because we know
99% of the time that there’s going to be a replay.

You know it’s not really a “free training”, it’s more like a “free
sales pitch”.

Are you surprised anymore when there’s a pitch at the end of

the webinar?

People are conditioned now.

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You know a webinar will have information, but

ultimately there’s going to be a pitch.

If you’re thinking of building a webinar… please know: It is a

massive undertaking.

You’re looking at 150 to 300 slides (and probably more) to create

your full-length webinar.

Here’s why an advanced sales presentation is better.

Think of it as a “micro-presentation”.

It’s a short presentation designed to keep people’s attention.

An advanced sales presentation is specifically designed to be

shorter than your average webinar.

It’s designed to make a promise right away.

Your promise says you can help the viewer achieve their desired
goal and solve their current problem.

Your advanced sales presentation uses FRAMING to qualify

people.

So:

“If you qualify, we can help you the same way we’ve helped others.”

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 CHAPTER 3 - WHY SHORT PRESENTATIONS WORK

Making people understand that they need you, more than you
need them, is the most empowering thing you can have in your
coaching business.

Time for another self check-in:

Grab your paper and jot down YES or NO to the following:

• I have a plan to deal with objections and skepticism in my

target audience. Y/N
• I have a plan to build trust and prove I’m an expert so that
people invest in my coaching. Y/N
• I’m NOT using a long-form webinar. Y/N
• I get paid what I ask for. Y/N
• I deal with objections in advance so I don’t have to deal with
them when on a call with a potential client. Y/N
• I address the fact that my audience is more skeptical than it
was 10 years ago. Y/N
• I know what kind of shiny objects my audience has chased
or tried in the past and how it makes them feel to have been
disappointed. Y/N
• People consider me a trustworthy person in my niche. Y/N

If you answered more NO than YES… then you likely feel like
you have to do a lot of convincing in order to get people to sign
up with you. This book will show you how to use FRAMING to
your advantage so your calls are more like taking orders than
hardcore persuading.

If you answered more YES than NO… then you’re taking steps

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towards the type of client intake funnel used by 7-figure earners

and this book will give you the exact strategies and frameworks
to add to your system.

We are going to expand on FRAMING in the next chapter and

I’ll explain why you DON’T want to give access to your calendar.

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 4

Chapter 4 - Don’t Give Access To Your

Calendar

The reason:

So you avoid the time-wasters, the tire kickers, and the freebie
seekers at all costs.

They drain your time, your energy, and your money.

Nothing is worse than being on a call with a person who has zero
intention of actually buying from you.

They don’t have the money to invest but will get on a call with
you.

At the end of that call, you have to make your pitch and hear
them say things like:

• “I’ll have to think about it.”

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 7-FIGURE COACHING FUNNEL

• “I’ll get back to you.”

• “I’m not sure this is right for me.”

Or worse, you present your offer and you get hit with sticker
shock.

Your prospect feels surprised at the price and it makes the

conversation very awkward.

I’ll show you how to make sure that that never happens again
in the next section of this book.

When you talk to people who aren’t pre-qualified, you’re wast-

ing your pitch.

When you give your pitch to someone who isn’t

pre-qualified, it is a complete energy drain.

Sure, it’s a numbers game and you close 30% of your calls…

But what if you could close more?

What if you closed nearly 50% of your calls by implementing strict

filtering.

You make sure to block out all the freebie seekers, tire kickers, and
time wasters.

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 CHAPTER 4 - DON’T GIVE ACCESS TO YOUR CALENDAR

You’re only dealing with pre-qualified clients.

Freebie seekers are a waste of your money.

You had to get those eyeballs on your presentation somehow.

Whether you bought the traffic or you put in the time to create
content.

Let’s face it, your time is money.

Yep, time for a self check-in:

• I only do 1-on-1 calls with potential clients who are pre-

qualified. Y/N
• I experience little or no price resistance. Y/N
• My sales calls are straightforward and relaxed. Y/N
• I consistently get new leads into my high ticket funnel each
day. Y/N
• Most calls feel like I’m talking to a fan of my brand and not
a stranger. Y/N
• My prospects already know the specifics of my offer and can
easily understand my unique mechanism and my big idea.
Y/N
• Offering my services feels good and feel pumped up at the
end of a call, even if they say “no.” Y/N
• Potential clients hate to say “no” to me because they feel
like they’re talking to a friend. Y/N
• I close at least 40% of my sales calls on premium offers. Y/N

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 7-FIGURE COACHING FUNNEL

• My call quality is so good that I can outsource my sales to

commission-only sales personnel. Y/N

If you answered more NO than YES… then you likely feel like
you have to do a lot of heaving lifting on your sales calls. People
coming on to the call are strangers and you have to work to
develop rapport. This book will cover the methods that will
increase your show-up rate and call conversion rate.

If you answered more YES than NO… then you’re talking to

people who are aware of your and your brand, they know about
your service, your unique mechanism, and your big idea. They
come onto the call with a strong desire to work with you because
they feel like they “know” you already. The rest of this book will
help you refine your funnel and presentation so you get even
better quality calls and higher client conversion rates.

In the next chapter, we’ll discover how you set your price in
advance and avoid sticker shock.

You’ll be able to filter out the people who will never become
clients. You’ll say goodbye to awkward conversations, get rid of
sticker shock, and avoid the time vampires.

Trust me on this, I’ll be sharing a true story about what happens

when you do things WRONG. (avoid my mistake, please)

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 5

Chapter 5 - How To Avoid Sticker Shock

on a Call

Nothing feels better than a lay down sale.

What do I mean by “lay down sale”?

It’s when someone gets onto a call with you and they are hoping
they can pay you thousands of dollars for your help.

They’re excited and they want to work with you.

Potential clients feel like this is a tryout and they want to “make
the team”.

It’s the same way that athletes hope to make a team when they’re
at tryouts.

A lay down sale is when people are ready to whip out their wallets
and sign up for your course or training or coaching, right now!

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Before I started working with my mentor, I had run my own

coaching funnels.

This was before learning from a master…

Those coaching funnels didn’t always go quite as planned.

I learned things the hard way.

So I want to help you avoid my mistakes.

You don’t want to get on a call with an unqualified prospect for

several reasons:

1. Unqualified prospects don’t have any money to spend on

your high-ticket coaching.
2. Unqualified prospects don’t have the ability to pay in
installments.
3. Unqualified prospects might want you to front the training
and they’ll “pay you back”.

Or even worse, you get a prospect who flips out on you.

True story.

I got on a call with an unqualified prospect.

I’m sure he was a nice person, but he wanted the coaching for
free.

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 CHAPTER 5 - HOW TO AVOID STICKER SHOCK ON A CALL

He said, “I promise, I’ll pay you for the training once I start to make
money”.

When I explained to him that I couldn’t do that.

He got pissed.

He called me a liar and a few other choice names and ended the
call.

It was brutal.

It sucked bad.

Let’s imagine that I caved in and gave him what he wanted.

In this hypothetical situation, he would have access to me and

my coaching and would pay me back after seeing some money
come in.

Do you think he would have made it past the second week of

coaching?

I strongly doubt it.

In fact, I’m very certain he would have gotten seduced by some

other shiny object.

He would have stopped replying to my emails.

He would be back on that hamster wheel of trying new things

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 7-FIGURE COACHING FUNNEL

while being committed to nothing.

At the end of the day, it comes down to one thing.

People who pay, pay attention.

The more they pay, the more they pay attention.

It is the number one rule of high ticket coaching.

• People who pay a lot of money, pay attention to what their

coach says.
• Those people are going to follow directions.
• Those people are going to get the results that they paid for.

And that’s what it’s all about.

Clients who listen and follow directions will get results.

So the key is to screen them in advance.

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You avoid any awkwardness in your enrollment calls

with The Assessment Form.

It helps us avoid getting on a call with someone who doesn’t

know how much we charge.

In the assessment form, the goal of it is to set up your enrollment

conversation to be much shorter and easier.

Almost interview style, because they’re already expecting the

offer from you.

Your assessment form gets your prospect to tell you where they
are and where they want to be.

Your prospect tells you if they have the means, the drive, and
the intention to get help from you.

So on your assessment form, you want to start off with some

basic information.

Low-level commitment information at the start so we don’t

scare them off.

We ask them:

• Their name
• The name of their business

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 7-FIGURE COACHING FUNNEL

• Their website

We want to make it easy to start filling out the form.

From there, we want to know what’s their goal and their

background information.

We start to build a profile for them.

• How long have they been in business?

• What is their current situation?
• What brings them here?

We want them to tell us what their problem is, in their own

words.

We use paragraph fields so that they can go and type to their

heart’s content.

It can be something simple like this:

“Please tell me a little bit about your business.”

“Please include your target market and the value proposition you
serve for them.”

We want to cover “escape and arrival”

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 CHAPTER 5 - HOW TO AVOID STICKER SHOCK ON A CALL

We want them to tell us where they currently are (escape)…

And where they want to go (arrival).

We want them to tell us what is currently holding them back.

This is powerful information.

We want to ask them: “What do you want to buy?”

Don’t be afraid to ask them what their budget is.

Don’t be afraid to ask which level of service is best for them.

This is critical to avoid sticker shock.

You do this by describing your service at different levels and

setting your price in advance.

Like this:

• “Option 1: Do it yourself - approximately $1000.

• “Option 2: Done with you - approximately $5000.
• “Option 3: Done for you - approximately $9800.

They have to pick one of those options to complete the assess-

ment form.

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 7-FIGURE COACHING FUNNEL

We could include 4th option in there that says:

“I don’t have the ability to invest in myself right now.”

There’s nothing wrong with that.

That’s just them being honest.

When you get an assessment form filled out like that, you can
pass on this person.

You aren’t going to take their application and throw it in the

trash.

We can have an e-mail template that goes out to them.

It says:

“Hey, it looks like you’re not ready to you know progress to the level
of coaching that I offer.

Here are some other options for you”

• You could give a link to a different product of yours.

• You could point them to affiliate products.
• You can still help this person even if they’re not ready or not
able to become a client of yours right now.

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If they pick the do-it-yourself option, you can have your team
send an automated e-mail that takes them to an information
product.

That information product is a version of your coaching and they

can buy it 24/7.

Everything is completely automated, so you still get to get them

as a customer.

They take the information and do it themselves.

If they pick any other option on that page, then we can know
exactly which option to pitch them on the call.

With an assessment form, you only send your calendar to

prospects who are most likely to work with you.

• No more tire kickers

• No more time wasters
• No more freebie seekers

Only the most qualified get access to your calendar.

Anyone who watches the presentation and doesn’t fill out the
form gets added to an e-mail list.

They get followed up with via emails that go out and drive them
back to your intake form.

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Ok, let’s have a quick business check-in:

• Usually, I close a sale on the first call. Y/N

• There are no surprises on sales calls because prospects know
my information and pricing. Y/N
• Calls are easy, low pressure, and flow naturally because
that’s how they should be.Y/N
• I command top dollar but don’t get many complaints about
the price. Y/N
• People contact me to tell me how great the sales call was
versus others they have been on before. Y/N
• I’m auditioning clients and not chasing them. Y/N
• I’m looking for reasons to disqualify a potential client and
not hoping they will sign up with me. Y/N
• I could get my mom to take these calls because it’s only
really answering a few details about the coaching or service.
Y/N
• Calls are sealing the deal and not hard selling or “see who
talks first” after a pitch. Y/N
• People have no problem explaining to their friends, the
coaching and value they are getting from me. Y/N

If you answered more NO than YES… then you are grinding out
the calls and working the numbers. Eventually, you’ll get a client
if you take enough calls, but the calls where someone says “no”,
saps your strength and enthusiasm. This book is designed to
reverse that course so that you have people literally begging to
work with you.

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If you answered more YES than NO… then you’re more of an

order taker than anything. You don’t have to hard sell and you’re
letting people know that you’re selective about who you work
with. Potential clients know your prices and don’t care, they
want your expertise and will pay top dollar for it. The rest of this
book will help you implement the high-ticket coaching tactics
we’ve outlined.

In the next chapter, we’ll outline the big 30,000 foot view of
the funnel steps and how each piece relates to your high-ticket
coaching business.

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 II

Part Two - The 7-Figure Funnel

 6

Chapter 6 - Millionaire Client

Acquisition Funnel

The three steps of this funnel are quite simple.

• The first part is your offer.

• The second part is your advanced sales presentation.
• The third part is the sales conversation.

When it comes to your offer…

Before you put in any time and effort creating anything, you
want to validate your offer.

I’m going to give you a quick way to test your offer, so you know
it’s what people want.

The great thing is you can post this to a Facebook group, an

Instagram post, or a message to your e-mail list.

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 7-FIGURE COACHING FUNNEL

Get your offer in front of the right people and see if they want
your offer.

Here’s the structure for your offer.

1. Call out your avatar (ideal prospect).

2. Present your offer.
3. Ask “Do you want this end result?”
4. Ask for the commitment.
5. Include testimonials

Now here’s an example of it before we’ve gone and filled in the

blanks, and it goes like this:

“If I offered to provide you with the benefit, would you take me up
on this offer?
Do you want an end result without major obstacles?
Would you be interested in this?
My name is ____ and I’ve gotten X results with my why process.
Right now we’re looking to help other avatars to get X result.
Are you next?”

Now we fill in the blanks.

“If we offered to create an advanced sales presentation for your

coaching business, would you take me up on the software?
Do you want more qualified potential clients without lifting a

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 CHAPTER 6 - MILLIONAIRE CLIENT ACQUISITION FUNNEL

finger?
Would you be interested?
Hi, my name is Shawn Bayley and I’ve created client acquisition
funnels for seven-figure coaches in a variety of niches.
The secret is that we ditched the traditional long-form webinar
model.
Right now we’re looking to help three more coaches this month
launch a brand new client acquisition machine designed to take
you to 7 figures are you next?

Or maybe my niche is weight loss…

“If I offered to help you shed 15 lbs in the next 60 days, would you
take me up on that offer?
Do you want to get your pre-baby body back? Do you want the
same abs you had in highschool?
Do you want to feel strong, lean, and proud of your body without
changing your diet routine or running 10 miles a day?
Hi, my name is Shawn Bayley and I’ve created a unique formula
that forces your body to burn fat like crazy without constant
cravings or side effects.
The secret is my S.L.I.M. method that is so simple it can be done
by anyone who wants to change their life and set a positive example
for others.
Right now we’re looking to help 3 committed people shed the
weight that’s been holding them down… and change their overall
health in just 60 days.”

Maybe my niche is online jewelry merchants…

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Attention Jewelers and Jewelry Brands

If I offered to show you how you can put an additional $10k in
your wallet in the next 60-90 days with my unique online selling
strategy, would you take me up on this offer?
If I gave you the keys to turn your passion and creativity into
an actual business making 5 figs per month… sending you a surge
of customers and selling out your inventory faster than you ever
dreamed possible, would you take me up on this offer?
Even if you’ve never sold online or you’re selling very little
Even if you’ve tried and failed in the past and you don’t have
much exposure.
Even if you think you’re product isn’t as good as others on the
market
Would you be interested?
My name is Shawn and, on average, my online business gener-
ates over $30k a month in revenue selling jewelry with my unique
process.
Right now I’m looking to help other jewelry business owners or
brands who want more online exposure to generate an explosion
of sales.
Are you next?”

That’s it.

You customize that framework and the wording and test.

It’s designed to present the offer and get immediate feedback.

It’s yes or no.

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Either people want it or they don’t.

And if they don’t…

Then you adjust.

You run that offer and see if you get a response.

There’s no time wasted.

There are no hours of funnel building.

It gets a response or else you change your offer or pivot and try
again.

Once your offer’s validated, you close those initial clients.

Then it’s time for your funnel.

You can use the results from those initial clients as testimonials

You set up the landing page with a case study and on the next
page, you put a message saying :

“Your case study is on its way, it should be there in the next 5 to 10

minutes.

While you wait, please watch this short video showing how we help
[avatar] get [X results] and [Y timeframe].

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 7-FIGURE COACHING FUNNEL

You’ll see how we got a transformation for Y and how they went
from A to B.

You can see if you qualify for us to do it for you”.

Do you see what we did there, at the end?

We said:

“If you qualify”

We flipped it around on them and we made them understand

that you’re exclusive.

You use FRAMING to let potential clients know you are picky
and they might not qualify for your service.

You should be exclusive and you should be picky.

The next step is the advanced sales presentation.

I’m going to go into the specific elements inside the actual

presentation in the next section of the book.

But I want you to know…

From all the successful clients I’ve worked with on Josue’s team,
they all had the following in their presentations:

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• A call out to their avatar with a strong promise.

• Demonstration of their authority.
• A unique mechanism.
• Their process.
• Proof with testimonials.

Now the last step of the funnel is the sales conversation.

This is where the potential client gets on a call with you or your
sales team.

The goal is to overcome any objections that they have and get
them to sign up as a new client.

Now you should have a script or a framework for your calls.

The best format to use is what I call, diagnose and prescribe.

Hear the problems that they’re having.

Then give them a course of action to solve that problem.

Your pitch can be as simple as:

“Would you like me to help you with that?”

That’s it.

Your pitch doesn’t have to be high pressure.

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It doesn’t have to be awkward.

Think of when you go to the doctor.

You go to the doctor and you describe what’s going on.

You tell him where you’re having pain and the problems that
you’re having.

The doctor listens to you describe everything, and then he comes

up with a prescription.

A course of action for you to fix your problem.

Once you’ve talked to the doctor, who is an expert, and they’ve

given that prescription to you, what happens?

What do you do?

Do you tuck it away for later?

Do you wait to get that prescription filled?

Or do you keep it in your hand…

Walk across the street…

And go immediately to the drugstore.

You don’t stop and check out the magazines.

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You go to the back of the drugstore, to the pharmacy counter.

You hand that prescription to the pharmacist so that you can get
the remedy to your problem.

You hurry to get the solution.

That’s how it’s going to go on your sales calls.

Once you prescribed action, they either sign up to become a

client or they don’t.

But with a good conversation framework and some good filtering

of people…

You should be having easy conversations with people who are

hoping to become clients and work with you.

In the next chapter, we’ll dig deep into the individual funnel
pages and I’ll show you some ninja tricks to ensure people watch
every minute of your advanced sales presentation.

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 7

Chapter 7 - The Funnel Pages

Breakdown

In this chapter, we’re going to be talking about the actual funnel

pages.

The first page in our funnel is a lead capture page.

The second page is going to be a presentation page with a

button.

That’s the front half of the funnel.

We’re going to have a disconnect between the front of the funnel

and the back.

I’ll explain once we go a little bit further.

The lead capture page, or landing page, is there so that we can

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capture e-mail addresses.

Here’s an example of a landing page:

The landing page lets you follow up with potential clients

because you’ve got their email address.

Some of those potential clients might need additional nurturing.

We can send emails to drive them back to watch the presentation

because sometimes life gets in the way.

Life may have prevented them from watching the entire presen-
tation.

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 7-FIGURE COACHING FUNNEL

You can send them a few reminders to go and watch the rest of
your presentation.

You queue up some messages and they get sent out to potential
clients.

Yes, there are some cool new technologies out there like:

• Facebook Messenger
• Direct messages
• WhatsApp messages
• Text messages

Let me ask you a quick question.

Did you check your e-mail today?

Because chances are, you did.

I’m willing to bet all the money in my pocket that you checked
your e-mail today.

You’re going to check your e-mail tomorrow and the day after
that.

I’m also willing to bet you have opened an e-mail and clicked
on a link.

You’ve probably clicked on a link in an e-mail and:

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• You bought something.

• You registered for something
• You booked an appointment for something.

It’s natural, it’s what everybody does.

We have a lead capture page so we can send out emails to people

who’ve opted in.

I read somewhere that people need at least seven

touches before they will buy something, sign up for
something, or become a client or a customer.

So we cover our bases and make sure that we have at least seven
touches for people.

A touch could be:

• A text message
• An e-mail
• A phone call
• A video

I suggest you use the 3 x 3 prospect nurture grid.

3 touches per week for 3 weeks which gives a total of nine

touches.

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For our touches, we’re using e-mail because we’ve got their
email address.

9 touches are the minimum I recommend for you.

I know some coaches who have an endless amount of touches.

It’s a non-stop nurture sequence.

People become clients or else they unsubscribe.

You can choose to e-mail potential clients as much, or as little

as you want.

I recommend more and not less.

So if you go with the 3 x 3 prospect nurture grid, as I recommend,

the structure is like this:

Week One

On Monday we’re gonna send a piece of content.

On Wednesday, we’re going to send another piece of content.

On Friday we’re going to send a case study.

Then we repeat that for two more weeks.

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For content, I recommend videos.

I’ve always been a big fan of video and it’s very easy to do.

You can do screen capture videos.

You record something on your computer screen.

You don’t even have to be in the video if you don’t want to.

If you’re OK with being on video, great, you can deliver your

content that way.

As long as it provides value and results in advance, you have

good content.

You could provide content with:

• Podcast episodes
• Blog posts
• Interviews
• Seminars
• Parts of your course
• Etc.

In every piece of content, you want to include a call to action to

drive them to your intake form or to your calendar.

For the case studies on Friday, you’re going to show results that
you have generated for other people.

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It’s a great way to build expert status.

It’s a great way to get people off the fence.

They get to see that your system works for other people as well.

The next page in the front part of your funnel is your

presentation page.

Here’s an example of a presentation page:

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This is where you do the heavy lifting.

This is an offer-centric presentation that provides value and

keeps restating the offer.

You can also put testimonials and proof on this page as well.

We don’t want people to go more than one screen without having

a button to click on.

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That means anyone on the page doesn’t have to scroll more than
a little bit before they get a button to click.

So if you’ve got a lot of proof, (which is a good thing), you can

put a section of proof and a button, then more proof and another
button.

Now here’s a ninja move you’re gonna like.

You can set up certain sections of that page to only appear after
a certain time.

I help my clients hide everything on the page until the moment

the first offer to book a call happens.

Let’s say it happens in your presentation at the 10-minute mark.

So a potential client lands on your presentation page.

The only thing on the page is a little bit of text above the video
and then the video itself.

There’s nothing to scroll to for 10 minutes.

There’s only the video.

For 10 minutes.

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This changes their perception.

Your potential client is used to seeing sales pages with videos, a

buy button underneath, and big blocks of text.

But this time it’s the video with nothing to click on.

It disarms them.

Now, here’s where things get a little bit different.

On the page with your presentation, you have a button that links
to your assessment form.

Not to your calendar.

People go to the form and have to fill it out.

After they fill it out, they understand that we’re going to be

reviewing their form.

If they qualify, they’re going to get an e-mail with a link to the

calendar.

We can ask things like:

“What is your level of commitment on a scale from 1 to 10?”

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Anything less than an 8 out of 10 is not worth your time, so we

wouldn’t send a calendar invite to those people.

Anyone who does qualify gets a link to the calendar page now.

We could send them straight to the calendar link in an applica-

tion like Calendly.

Or you can embed your calendar into an actual web page because
it gives us more options.

Here’s an example of a calendar embedded into a webpage:

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When your prospect lands on the calendar page…

We have our calendar embedded and then they can book a spot

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 7-FIGURE COACHING FUNNEL

on the calendar.

And then below the calendar, we’re going to have another

button.

On this page, we’re going to have the steps explained very

clearly.

Big text that says:

Step 1: Book a spot on the calendar to talk to me, or one of my

team members.

Step 2: Click the button below after you’ve booked so we can

show you a special message.

The button underneath the calendar sends them to one more

page in our funnel.

On that page, we can put a video with the message about what
to expect on your call.

This is to make sure things go as smoothly as possible for you.

This last page is completely optional.

But it gives you 2 great opportunities.

1. They get to see your face.

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You can do a headshot video that shows you are in fact a real
person.

2. You can tell them what information to bring on the call to

get things done quicker and easier.

Maybe you want them to have some niche information, results

that they’ve gotten, testimonials, and pain points for their niche.

Whatever you’d like.

A little “homework”, so to speak, before the call, gets them even

more invested and even more excited to talk to you or your sales
team before the call.

Cool or what?

In the next chapter, we’ll cover the 3 best lead magnets to attract
people into your high ticket funnel and how to create those
assets quickly.

Onward.

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 III

Part Three - Creating Your Assets and

Presentation
 8

Chapter 8 - The 3 Best Lead Magnets

If you want to turn your organic traffic into paying clients…

I recommend you use one or all the following types of lead

magnets to nurture potential clients into paying clients.

LEAD MAGNET #1

The first lead magnet I recommend is one of the best of all time.

The Almighty Case Study.

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 7-FIGURE COACHING FUNNEL

It involves telling a story of transformation which people love

and resonate with.

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You are talking about someone other than yourself and that’s
the best form of proof.

It’s about showing off what you can do and what you have done
for other people.

You gain trusted status once you show that you have helped
others achieve results.

A case study is a before and after, at its core.

Before this client started working with you, they had these
problems.

After working with you, they solved those problems, and here
are the results that they gained.

LEAD MAGNET #2

The “How To” Guide

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 7-FIGURE COACHING FUNNEL

Here’s where you give away some excellent, valuable material.

A step-by-step guide to achieving a specific result.

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These are powerful because you’re delivering value by saying:

“Here’s what you need to do in order to get something you want.”

“Here’s how to do it so that you don’t miss a step or make a mistake.”

Here’s a Pro tip:

Feel free to steal that little tidbit above about avoiding missteps
and mistakes… and include it in your copy.

So:

“Here’s the Ultimate Guide To Ketosis, so you don’t make the usual
mistakes that cause your body to drop out of ketosis…”

How-To guides are powerful because:

• People naturally want to do things right.

• They don’t want to miss a step.
• They don’t want to do something wrong.

LEAD MAGNET #3

The last lead magnet I recommend is:

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 7-FIGURE COACHING FUNNEL

A “Tips and Tricks” document.

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Now, this lead magnet can be a simple collection of your best

tidbits in a one-page document.

Here’s an example:.

“7 Coaching Funnel Optimizations to Double Your Client Con-

version Rates”

This example has a few parts to it.

1. Good old Lucky #7, so we know how many tips are inside
this guide. It’s a definitive amount that can be consumed
quickly.
2. I’ve called out to my niche. Coaches that are using funnels.
3. I’m including the benefits of the lead magnet. We’re gonna
double those conversion rates.

Coaches who are using funnels are gonna be tracking those

results.

This lead magnet would be perfect for them.

They’re going to know right away that a document telling them

how to double their conversion rates is going to be very, very
valuable to them.

In the next chapter, we’ll go into fine detail of every piece of

your advanced sales presentation and how to whip up your own
presentation fast using my examples.

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 9

Chapter 9 - Advanced Sales

Presentation Breakdown

The first thing you want to do is establish your authority.

Show that you are the expert…

But do it quickly.

Here’s an example:

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 CHAPTER 9 - ADVANCED SALES PRESENTATION BREAKDOWN

Say All Your Credentials in 30 Seconds

Presenting this slide should take 30 seconds at most.

They can be something as simple as this:

“Hi, I’m Shawn Bayley, a certified copywriter.

I’ve crafted sales presentations that have brought in five figures in

30 days for my clients.

I’ve worked with several 2 comma club winners, meaning they

have made over $1,000,000 online with a sales funnel.”

Next, we want to make sure that we repeat the core offer several
times during the presentation.

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Like this:

Repeat Your Core Offer

“Want your next sales presentation done for you at no cost?

Click the button below now to see if you qualify.”

You want to repeat this several times in your presentation.

People have short attention spans so we need to keep coming

back to your core offer.

I will usually mention it three to four times in a typical presen-

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tation that I create for myself or for the client.

And it’s easy to change it up each time you use it.

Like so:

“If you want my team and I to build your advanced sales presenta-
tion… click the button below this video and see if we’d be a good
fit to work together.”

Next, we build the relationship by connecting with the chal-

lenges they currently face.

Describe the problem

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7-FIGURE COACHING FUNNEL

Describe the problem

Describe the problem

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But we don’t want to be generic and plain.

We want to be specific.

Here’s an example of generic and plain.

• “Tired of feeling overweight?”

That’s weak sauce and not good.

Here’s a better version of that statement:

• “Are you tired of huffing and puffing after a single flight of

stairs?”
• “Are you worried that you won’t see your kid’s graduation?”
• “Do you have health problems because of your diet and
lifestyle?”
• “Do you feel shame whenever your T-shirt rides up and people
can see your muffin top?”
• “Do you avoid mirrors because you hate your reflection?”
• “Do you always move to the back when people take group
pictures?”
• “Do you feel like you’re setting a bad example for your kids?”
• “Do you want your family to see a healthy, active parent that
they aspire to be like?”

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Those are the deeper challenges.

If you can speak to the problems they’re experiencing, they will

know that you have the solution.

Which takes us to the next step.

Revealing the solution.

We want to reveal the solution, but we want to highlight the

benefits.

Like so:

You Have The Solution

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“We will set up your entire high ticket funnel and craft your
advanced sales presentation.

And when you have this advanced sales presentation working for
you… it will attract people who are more likely to become clients.

This means it takes less effort to close them on your sales calls.”

Next step, we outline the system.

You do this by breaking down your process down to three to five

steps, then give the benefits of each step.

I like to do it in a certain way.

I explain what this step is and then I list the benefits underneath.

Like so:

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Describe the Benefits of Each Step

This way it triggers a subconscious response.

If people want to achieve a result, they want to do it the right

way.

You are the expert and you’re explaining the right way to do it.

So they’re going to be more inclined to pay attention to the

presentation.

After that, we include testimonials and results.

We want to show off the proof that your system works and has

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worked for others and now is the time to show it off.

Give Testimonials That Outline The Transformation

Provide the results that you’ve achieved for others.

Show off stats and numbers and screenshots.

Most importantly, show them testimonials because nothing is

more powerful.

Someone else is talking about how great you are because you
helped them.

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Next, we want to move to the exchange.

We show them you have an offer that will help solve their
problem.

Here’s My Offer To You

Here’s an example:

“So if you want my team and I to help you create your high-ticket
coaching funnel…

Click the link below this video.

We have options that range from do-it-yourself programs to

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completely done-for-you services.”

Short and sweet.

When we present our offer exchange, we want to say things like:

“Click the button below to see if we’d be a good fit.”

With a statement like that, we use FRAMING to flip it on them.

Your FRAMING makes it sound like you don’t need them…

They need you!

You aren’t chasing.

You’re actually pulling away a little bit, which will make them
want to be part of your tribe even more.

And we want to have scarcity involved, right?

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Explain Your Scarcity

And no false scarcity here, because that is a stinky cologne, my

friend.

I have it on good authority from someone who I’ve promised to

remain nameless…

Nothing will get you in trouble with authorities (the FTC) faster,
than using false scarcity and deadlines, (allegedly…)

We want to throw out factual numbers.

It can be as simple as:

“I only work with 3-4 coaching clients per month.

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And 2 Done-For-You clients per month.

That means that spots are limited.”

It doesn’t have to be more complex than that, and we’re not

using any kind of false scarcity.

We’re telling them simply that there’s a certain number of spots

when they’re gone, they’re gone.

In the next chapter, we are going to talk about pricing your

coaching and services so you have an abundance and you’re not
trying to succeed on razor-thin margins.

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 IV

Part Four - Your High Ticket

Coaching Business
 10

Chapter 10 - Price Your Coaching For

Maximum Profit

Working with my mentor, I learned that $3000 was the lowest

he would charge his students.

Most of the time he had them increase their prices.

If they came into his coaching saying:

“OK, I want to charge $3000.”

Josue would say:

“No, let’s move it up to $4300.”

His philosophy was:

The price that you charge for your coaching should scare the

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crap out of you the first few times you present it.

But remember… you’re offering a bargain.

Think about it.

Is $5000 a lot of money to pay for good health?

Paying a personal trainer $5000 might seem unusual to some

people…

But if your life depends on you losing weight, is your life worth
$5000?

Most people would say: HELL YES!

It’s worth $5000 and a lot more.

Would you rather pay $5000 for good health?

Or pay $500,000 for constant medical treatments in your old

age?

Let’s say you coach people on making money online or you offer
copywriting as a service.

$5000 is a bargain for that service.

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You’re giving them a business asset with the potential to make

$1,000,000 in profit.

If it only generated half…

That’s still a bargain!

$500,000 profit from a $5000 investment is a 100x ROI (return

on investment)

You are offering solutions to problems.

If you solve high-value problems, people will happily pay you

the big bucks for those solutions.

People need help, want help, and want to be better.

So it is your moral obligation to get paid a lot of money to help

make the world a better place.

I know because I’ve seen it.

I saw that Jonathan M applied the 7-Figure High Ticket Coach-

ing Method.

He brought in $15,000 in three days.

Jonathan is a family guy with 2 kids and last time I saw him he

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had mud on his face doing a Spartan Run.

Jonathan started out his journey working at a J.O.B. (Just Over

Broke), but he took a chance on himself.

He got really good at affiliate marketing and used that knowl-

edge to teach a $5k group coaching program.

After launching, he had 3 students say yes, and he banked $15k

as a result.

Another client was John C who made $21,000 in four days, with
a Facebook group with less than 400 people. He had a strong
offer and it’s impossible to fail with a strong offer. He didn’t
have millions of followers on Instagram or TikTok. John used
what he had. Put the offer to his group and made 5-figures as a
result.

Lastly, there was Vershon, who was an expert in e-commerce

dropshipping and wanted to monetize his knowledge.

Vershon set up his high ticket coaching funnel and raked in

$12,000 in two weeks using the methods outlined in this book.

Those clients all took action.

They had people fill out applications to work with them.

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With a high ticket coaching funnel, they got clients who paid
$3000, $4000, and even $5000.

And you can too!

Onward.

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 11

All the help you need: The Funnel

Building funnels is what I do

I’m certified as a copywriter and a funnel conversion expert.

I wanted to know how more about sales and funnels.

So I dug in and learned.

Then I started building funnels and writing sales messages for

other people.

Pretty soon I got hooked.

So naturally, I’m a bit biased.

I want to build a funnel for you.

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I want to create an advanced sales presentation for you.

They are amazing sales tools and every coach should have one.

A small group of people who read this book will want me to build
their funnel and/or presentation.

A portion of the people who read this book will take everything
inside and implement it.

If you’d like my team and I to help you, go over to CertifiedMark

etingLabs.com/call

With that out of the way, here’s my no-bullshit advice about

building your funnel.

Be sure to have the separation in your funnel between the intake

form and the calendar.

You’ll love the ability to screen people.

When you send the email with a link to your calendar, you can
bet it will get opened.

Potential clients will be hungry to talk to you.

The people who get a calendar email from you will feel like they
made it to the next round, so to speak.

Your funnel is a “system”, it’s a process for making life simple.

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To build a funnel you’ll need to:

• build the pages

• write the copy for the pages
• write the copy for the presentation
• integrate email autoresponder
• integrate the calendar form
• connect the intake form
• write up the nurturing emails
• upload nurturing emails into the autoresponder
• Configure the funnel SEO
• domain integration

And more…

So you likely noticed that there are many steps to building a

funnel.

It takes as much effort to build the funnel as it does to create the

sales presentation.

So what are your options?

First, you can always learn to do all this yourself.

I have a DIY course that can walk you through the process of
creating the funnel.

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 ALL THE HELP YOU NEED: THE FUNNEL

I can also teach you how to write a great presentation to get

people begging to work with you.

But I’m not the only one who offers this.

There’s likely no shortage of people who will take your money

and teach you about funnels.

WARNING: if you’re going to hire someone who’s a funnel

builder…

Make sure they have experience building this type of funnel.

And also be sure they understand the concept of the advanced

sales presentation.

Writing a sales presentation focused on the offer…

Is very different than a text-based sales letter to cold traffic.

Only work with people who know how to create an advanced

sales presentation.

A long-form webinar might get pushed on you.

Don’t let them waste your money.

Be careful to only work with people who actually do what they

teach.

Option 2 is to get coached along the way.

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This isn’t buying a course and figuring things out.

It’s getting help and feedback, and support along the way.

For example, I offer a program to clients where they can work

with my team and I.

They get support and feedback along the way.

We even have templates and resources designed to be copy and

paste.

Coaching is a good investment for those who want the most help
for the least amount of investment.

It’s a fraction of the Done For You option.

Lastly, you can hire someone else to do it for you.

Here are some realistic prices based on current markets.

Landing page copy - $1,500.00

Emails - $500 - $1,000 per email

Funnel building - $3,000 - $10,000

Presentation copy - $5,000+ based on length

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 ALL THE HELP YOU NEED: THE FUNNEL

Funnel integrations - $1,500 - $5,000

Design Elements - $500 - $5000

The total you might have to shell out is anywhere from $12,000
- $27,500

Now before you throw this book out the window in frustration,
let’s take a closer look at things.

For my clients, we charge less than $27,500 and include more

than what’s in the list above.

We create the sales presentation and do all the funnel setup.

We get everything integrated, write all the sales copy and emails,
and even include some Facebook Ads.

But let’s assume you don’t want to work with me and my team.

It’s ok. I won’t take it personally.

What other options do you have?

Well, you could get a copywriter to create the copy and do all the
design and funnel building yourself.

Or maybe you barter your way to getting it done.

Maybe you find a copywriter and a funnel designer who could

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use the coaching you offer.

Maybe you help people lose 20lbs and get six-pack abs in 6
weeks.

You find a copywriter or funnel designer who is unhappy with

their current level of fitness.

You work out a deal with them and get your high-ticket coaching
funnel built.

You also get a pair of testimonials after you help them get ripped.

“But I’m not a fitness coach!”

Use your imagination.

Maybe you coach parents on better kids.

I’m a copywriter and I have a kid and I want the best kid possible.

Maybe you coach time management

I’m an entrepreneur and time management is a constant chal-

lenge.

Maybe you coach relationships

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 ALL THE HELP YOU NEED: THE FUNNEL

I’m a copywriter and I’m married. I want to have the best

relationship I can with my wife, for the rest of my life.

Maybe you coach SEO ranking because hitting #1 on Google is

easy for you.

I’m a copywriter, I have a site and I don’t have any SEO strategy
in place. I know being #1 on Google would change my business.

See what I mean?

Find a way to make it happen.

Because if you’re thinking “I’ll figure it out later”

Later will never happen.

You’ll get a little excited about the concepts in this book.

That feeling will fade, and you’ll move on to the next shiny
object, and the next dopamine hit.

Make a decision and a commitment right NOW!

Stick with your decision and take the action steps to make it
happen.

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 What To Do Next

How to get more help

We’ve come to the end of our time together.

I really hope you’ve benefited from this book in more ways than
one.

Here’s a quick recap of everything.

1. In the first few chapters, we took a deep look at the status of

your coaching acquisition method.

We looked at how you are set up, what needs to be improved,

and outlined a few paths to take based on your situation.

You should have a clear picture of where you can improve and
how The 7-Figure High-Ticket Coaching Method can help you
solve those challenges.

2. Next, we looked at how to set up a different kind of funnel

that immediately filters out everyone except the BEST potential
clients.

We also looked at the challenges that can come from trying to

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 WHAT TO DO NEXT

set up the technical elements of a coaching funnel.

3. In the next part of the book we explored the Advanced Sales

Presentation and how it is a game-changer because the market
has been saturated with long-form webinars that don’t convert
coaching clients like they used to.

The leaner, shorter presentation is the best way to get new

clients.

4. Lastly we looked at the economics of the high-ticket coaching

method.

We looked at how you should be pricing your coaching at the

minimum level.

We also broke down how to reverse engineer how much you need
to put through your funnel.

We looked at the “no b.s.” numbers behind a million-dollar per

year coaching funnel.

And you got to see some real numbers generated from real people
who monetized their expertise as coaches.

The next step for you is simple:

Take action.

Decide if you want to get help from someone, or maybe do it

yourself. Lone wolf style.

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 7-FIGURE COACHING FUNNEL

But no matter what, you need to start.

Make a decision to start, then take a step forward.

As a wise man once said, the journey of a thousand miles starts

with a single step.

Your funnel is built out in pieces.

Construct your offer, validate it, plug it into a funnel, and watch
applications come in.

The 7-figure high-ticket coaching method isn’t going to make

you a millionaire by this time tomorrow.

But it can make you millions of revenue over time, just like it
did for my mentor.

First though, you do have to start.

If you decide you want help, feel free to reach out to us here, and
let’s have a chat.

http://www.certifiedmarketinglabs.com/call

We are very good at what we do, just like you’re good at what
you do. If you genuinely help people, then you are making the
world a better place.

And if you’re making the world a better place, then you’re one
of the good guys.

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 WHAT TO DO NEXT

We exist to help the good guys.

All the best,

Shawn Bayley

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 How To Get More Help

I’ve included some extra goodness for you because you’re a

reader of my book.

It’s some extra material as a way of saying “thank you”.

(And also because I didn’t have room in this book :)

The links below will take you to privately hosted videos where
you can access the additional training.

Also, I’ve included some info and a button for you to see if my
team and I can help you put in place the methods in this book.

We have several offerings, from DIY digital training to full-

service Done-For-You options.

For more info click the links below.

3 x High Ticket Coaching Funnel Breakdowns - I break down

3 different High Ticket Coaching Funnels and show you all the
tactics involved so you can swipe the top methods being used
today

Certifiedmarketinglabs.com/bonus-page-1-breakdown

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 HOW TO GET MORE HELP

Cold To Gold - How I setup $100,000 deals with a simple 3-line

email. You’ll see how to setup a cold outreach campaign from
start to finish. You’ll see the exact email templates for you to
swipe.

https://certifiedmarketinglabs.com/bonus-page-2-100k-em
ail

The Mini Sales Call Script - Here’s my template for the perfect 3-
question sales call. It immediately skips over any awkwardness
and gets down to business. This is not available anywhere else.
You’ll see exactly what to say and how to know immediately if
your prospect is ready to invest in you.

https://certifiedmarketinglabs.com/bonus-page-3-mini-scri
pt

The Offer Intensive Success Formula - Discover all the elements

of a successful offer. Watch over my shoulder as I walk you
through a high ticket offer-building session. Here’s how elite
coaches craft 7-figure offers for $3k, $4k, $5k or higher

https://certifiedmarketinglabs.com/bonus-page-4-offer-ses
sion

So don’t wait, let’s setup a call. We want to help.

CertifiedMarketingLabs.com/call

123
 About The Author

Shawn Bayley started his online journey as an affiliate marketer.

He spent $10 on a mediocre facebook ad and made $62 bucks in

affiliate commission and was instantly hooked.

Shawn went on to launch several information products and as a

result, was forced to hire copywriters.

Shawn had one bad experience with an expensive copywriter

that delivered a steaming pile of word poop.

Shawn shook his hands in the air and screamed “never again”

After completing the AWAI Copywriting Training, Shawn put his

skills to the ultimate test and wrote his own sales letters, sales
videos, and promotional emails.

And those sales messages passed the ultimate test.

They converted and made complete strangers pull out their

wallet and buy.

Since then, Shawn has gone on to do Offer and Copywriting

Coaching for 7-figure coaches and consultants.

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 ABOUT THE AUTHOR

When he’s not cranking out the high-powered sales copy and
funnels he’s known for, Shawn enjoys woodworking, turning
chunks of wood into bowls on his lathe.

Most of all, Shawn believes in his family and that his business is
a tool to help his family live a life of freedom and abundance.

All inquiries for podcast appearances, video shows, and speaking

can be sent to support@shawnbayley.com

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