You are on page 1of 150

B O S S

boss planner
PLANNER
FOR CREATIVE ENTREPRENEURS

T I M E B U S I N E S S F R E E D O M . C O M
ALL RIGHTS RESERVED. No part of this planner may be
reproduced or transmitted in any form whatsoever, electronic, or
mechanical, including photocopying, recording, or by any
informational storage or retrieval system without express
written, dated and signed permission from the author.

DISCLAIMER AND/OR LEGAL NOTICES: The information


presented herein represents the views of the authors as of the
date of publication. Because of the rate with which conditions
change, the authors reserve the right to alter and update their
opinions based on the new conditions. The report is for
information purposes only. While every attempt has been made
to verify the information provided in this planner book, neither
the authors nor his affiliates/partners assume any responsibility
for errors, inaccuracies or omissions. Any slights of people or
organizations are unintentional. If advice concerning legal or
related matters is needed, the services of a fully qualified
professional should be sought. This report is not intended for use
as a source of legal or accounting advice. You should be aware of
any laws which govern business transactions or other business
practices in your country and state. Any reference to any person
or business whether living or dead is purely coincidental.

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


HOW TO PRINT YOUR PLANNER SHEETS

First, I’m going to assume you prefer a 2-page layout that you plan to 3-hole
punch in a binder like below.

FOR DUPLEX PRINTERS

Print this as a 2-sided document. You will need a printer that has the ability to
duplex print, meaning that it can automatically print on each side in sequential
order. This means page one [the cover] will be on the front and page 2 [this page
before the one you’re reading right now] will be on the back.

FOR SINGLE-SIDE ONLY PRINTERS

Print only odd-numbered pages: 1, 3, 5, 7, etc. Re-feed these originals into your
printer blank page cartridge holder with the pages usually facing down and
upside down but check your printer to be sure as it varies. And then print the
even-numbered pages: 2, 4, 6, 8.

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


THIS YEAR, THE THEME I'M GOING TO LIVE AND WORK BY IS...

Choose a theme word or phrase to help you reframe your actions, goals, dreams
and attitude. Some examples are: surrender, balance, joy, focus, trust, patience,
peace, grace, love, healthy, courage, grateful, growth, release, etc.

Use the space below to write down your theme word, and the different ways that
you will incorporate into your business and life.

My word is...

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


THIS YEAR, I WANT TO...

List out your revenue goals, the amazing trips you plan to take, the incredible
network of friends you want to curate, the features of the dream house you want
to purchase, the hours you want to work, the hobbies you want to pick up, and
how you will take care of yourself.

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


I help [ideal client] to [client objective] by [what I do] so that they can [client
benefit].

IDEAL CLIENT BUSINESS MODEL

AVATAR

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


MAJOR COMPETITORS CORE VALUES

MISSION STATEMENT

SWOT ANALYSIS

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


How I imagine my business will be...

ANNUAL REVENUE TEAM/STAFF

KEY ACTIVITIES

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


CORE COMPETENCIES

KEY RESOURCES

KEY PARTNERS

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


MINI BUSINESS PLAN

Answer each question in one or two sentences.

OVERVIEW

What 1-3 things do your clients struggle with the most? Could they be something
that you develop products and services around?

What new digital products and programs will you create and sell this year to
diversify your offerings and create additional revenue streams?

What new or improved 1:1 services or coaching programs will you offer this year?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


MINI BUSINESS PLAN

Answer each question in one or two sentences.

CHA-CHING

What will your pricing structure look like this year for all your various offerings?
Will you be raising your prices?

Who will buy your offerings? Will you be serving the exact same market, or will
you shift towards a new ideal client?

How will you get paid? Will you need to invest in a robust shopping cart system?
Is it time for a merchant account?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


MINI BUSINESS PLAN

Answer each question in one or two sentences.

SMART HUSTLING

How will your customers learn about your business? Will you invest in Facebook
Ads? Speak at events? JV with others?

How will you encourage more repeat buyers so you’re not always working so
hard to find new clients?

How will you encourage more referrals from your happy clients? Create and
implement a followup system?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


MINI BUSINESS PLAN

Answer each question in one or two sentences.

SUCCESS

My projects will be successful when it achieves these metrics:

Number of Clients/Customers:

Annual Income:

OBSTACLES / CHALLENGES I CURRENTLY FACE

Specific Obstacle or Challenge:

Proposed Solution:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


YEARLY MONEY GOALS

Use this chart to track your money goals for the year.

$$ LEFT TO
MY $$ GOAL $$ ATTAINED
CREATE

JANUARY

FEBRUARY

MARCH

APRIL

MAY

JUNE

JULY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER
DDA

DDA

DDA

TOTAL ANNUAL TOTAL ANNUAL TOTAL ANNUAL

$$ GOAL $$ ATTAINED $$ TO CREATE

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


YEARLY TRAFFIC STATS

Use this chart to track your traffic growth.

FACEBOOK

WEBSITE EMAIL FACEBOOK GROUP INSTAGRAM TWITTER YOUTUBE

VISITORS SUBSCRIBERS PAGE LIKES MEMBERS FOLLOWERS FOLLOWERS SUBSCRIBERS


NAJ
BEF
RAM
RPA
YAM NUJ
LUJ
GUA
PES
TCO VON CED

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


YEARLY TRAFFIC STATS

Use other platforms? Use this blank chart to track them.


NAJ
BEF
RAM
RPA
YAM NUJ
LUJ
GUA
PES
TCO VON CED

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY

PLANNING
JANUARY MONEY GOALS

Use this chart to track actual income sources + amounts (i.e. book sales, 1:1
coaching clients, speaking gigs, digital product sales, affiliate marketing, etc).

$$ LEFT TO
MY INCOME SOURCES MY $$ GOAL $$ ATTAINED
CREATE

DDA

DDA

DDA

TOTAL ANNUAL TOTAL ANNUAL TOTAL ANNUAL

$$ GOAL $$ ATTAINED $$ TO CREATE

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY GOALS

List the top 7 things you want to accomplish this month (i.e. "I want to add 250
new subscribers to my mailing list," or "I want to do at least two Facebook live
streams," or "I want to write 10000 words of my book.")

CHECK OFF
MY GOALS: COMPLETED

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCT PLAN WORKSHEET

Use this worksheet to brainstorm your product.

WHAT: PRODUCT TITLE + TAGLINE

Write down an attention-getting product title and tagline.

WHO: YOUR AUDIENCE WHEN: RELEASE DATE

How knowledgeable is your target When do you plan to launch


audience on this topic? this product?

BEGINNER

INTERMEDIATE

ADVANCED

HOW: PRODUCT STRUCTURE

How do you plan to organize your content for this product? Will you choose one
format or a combination?

HOW-TO / TUTORIAL MEMBERSHIP VIDEO

WORKBOOK WORKSHEETS LIVESTREAM

CASE STUDY CHECKLISTS WEBINAR / CALL

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCT PLAN WORKSHEET

Use this worksheet to brainstorm your product.

PRODUCT NOTES

What one problem does this product solve for my audience?

What resource do I already have that can be used in the creation of this product?

Write down a few ideas for what you can cover / teach in this product.

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCT CONTENT WORKSHEET

Use this worksheet to plan out your product content.

SECTION / MODULE 1

What is the title of your module?

Write a short description for this module:

Write 3-5 main points based on the learning objectives for this module:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCT CONTENT WORKSHEET

Will you include a personal story, case study, or other examples to help get your
lesson across in this module? If so, what?

What actions or exercises will you have your clients do in this module?

In what format(s) will you deliver the content in module?

VIDEO CHECKLISTS Q + A CALL

TUTORIAL WORKBOOK EXPERT INTERVIEW

WORKSHEETS LIVESTREAM / WEBINAR

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCT CONTENT WORKSHEET

Use this worksheet to plan out your product content.

SECTION / MODULE 2

What is the title of your module?

Write a short description for this module:

Write 3-5 main points based on the learning objectives for this module:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCT CONTENT WORKSHEET

Will you include a personal story, case study, or other examples to help get your
lesson across in this module? If so, what?

What actions or exercises will you have your clients do in this module?

In what format(s) will you deliver the content in module?

VIDEO CHECKLISTS Q + A CALL

TUTORIAL WORKBOOK EXPERT INTERVIEW

WORKSHEETS LIVESTREAM / WEBINAR

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCT CONTENT WORKSHEET

Use this worksheet to plan out your product content.

SECTION / MODULE 3

What is the title of your module?

Write a short description for this module:

Write 3-5 main points based on the learning objectives for this module:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCT CONTENT WORKSHEET

Will you include a personal story, case study, or other examples to help get your
lesson across in this module? If so, what?

What actions or exercises will you have your clients do in this module?

In what format(s) will you deliver the content in module?

VIDEO CHECKLISTS Q + A CALL

TUTORIAL WORKBOOK EXPERT INTERVIEW

WORKSHEETS LIVESTREAM / WEBINAR

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCT CONTENT WORKSHEET

Use this worksheet to plan out your product content.

SECTION / MODULE 4

What is the title of your module?

Write a short description for this module:

Write 3-5 main points based on the learning objectives for this module:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCT CONTENT WORKSHEET

Will you include a personal story, case study, or other examples to help get your
lesson across in this module? If so, what?

What actions or exercises will you have your clients do in this module?

In what format(s) will you deliver the content in module?

VIDEO CHECKLISTS Q + A CALL

TUTORIAL WORKBOOK EXPERT INTERVIEW

WORKSHEETS LIVESTREAM / WEBINAR

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCT LAUNCH FUNNEL

STEP 1: CREATE YOUR LANDING PAGE

OBJECTIVE: To get someone on your list, and establish the ever


important first line of communication.

What is your free offer? What is the name of your offer?

List 3-5 benefits that the potential lead will get if they sign up for your offer?

How do you want the page to look? Images, layout, etc.

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCT LAUNCH FUNNEL

STEP 2: PRESENT PEOPLE WITH AN OFFER

OBJECTIVE: After someone signs up for your list, present them


with a low-cost offer that ties into your freebie.

Brainstorm a few ideas for a low-cost product that you could offer. Use a product
you already have, or re-purpose existing content.

How much will you charge for your offer?

Will your offer have a deadline on this offer?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCT LAUNCH FUNNEL

STEP 3: PROVIDE AN UPSELL OPPORTUNITY

OBJECTIVE: When a lead buys your special low-cost offer,


present them with another opportunity to buy from you. Link
your “buy button” to another page with your offer where you
give the customer a chance to add the new item to their cart
before completing their original purchase with you.

Brainstorm a few ideas for an upsell product that you could offer. Use a product
you already have, or re-purpose existing content.

How much will you charge for your offer?

How will you set up your upsell offer?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCT LAUNCH FUNNEL

STEP 4: PRESENT A DOWNSELL OFFER

OBJECTIVE: If a customer says no to your upsell offer, present


them with another offer on the “thank you” page or the
download page they see after completing their purchase.

Brainstorm a few ideas for a product that you could offer on the backend?

How much will you charge for your offer?

Will your offer have a deadline on this, or have it available all the time?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCT LAUNCH PLAN

SALES MATERIALS

Brainstorm a few ideas for a free 4-part recorded video series:

Brainstorm a few ideas for a free webinar/Facebook live you can host:

Brainstorm a few ideas for blog posts you can write:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCT LAUNCH PLAN

Brainstorm a few ideas for emails you can write:

Brainstorm a few ideas for graphics you can have created:

Brainstorm a few ideas for downloadables you can have created (i.e. ebooks,
reports, checklists, worksheets, tutorials, blueprints, etc.)

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCT LAUNCH PLAN

DETAILS

Product Name:

Early Bird Price:

Launch Price:

Regular Price:

Revenue Goal:

AFFILIATE CAMPAIGN GOALS

New Affiliates:

New Leads:

New Sales:

AFFILIATE CONTEST PRIZES

Leads Contest? YES

NO

1st Place Prize 2nd Place Prize 3rd Place Prize

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCT LAUNCH PLAN

Sales Contest? YES

NO

1st Place Prize 6th Place Prize

2nd Place Prize 7th Place Prize

3rd Place Prize 8th Place Prize

4th Place Prize 9th Place Prize

5th Place Prize 10th Place Prize

LEADS CONTEST SCHEDULE

Leads Contest Dates: to

OBJECTIVE: Get your affiliates to introduce you to their list and


encourage their tribe to sign up for your freebies so that you
can begin to build a connection with their community.

What freebies will your affiliates be sharing? Video series, webinar, ebook, report,
checklist, etc. List them out in the box below.

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCT LAUNCH PLAN

Map out the dates your affiliates should promote during the leads contest, and
ideas for what they should do (i.e. email and social media post about the free video
series; share your takeaway from the video series; a personal aha around [topic of
video series] and the link to the free video series on social media and email).

Date:

What should affiliates do today?

Date:

What should affiliates do today?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCT LAUNCH PLAN

Date:

What should affiliates do today?

Date:

What should affiliates do today?

Date:

What should affiliates do today?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCT LAUNCH PLAN

STAGE 1 LAUNCH SCHEDULE

Stage 1 Launch Dates: to

OBJECTIVE: To create awareness. Have your affiliates announce


the launch of your offer and encourage their followers to check
out the sales page.

Map out the dates your affiliates should promote during stage one, and ideas for
what they should do (i.e. email and social media post announcing the launch of
product and details of any bonuses they are offering; write and publish a review
of product with link; do a video or FB live talking about topic of product and how
the product has helped them, and share link).

Date:

What should affiliates do today?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCT LAUNCH PLAN

Date:

What should affiliates do today?

Date:

What should affiliates do today?

Date:

What should affiliates do today?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCT LAUNCH PLAN

STAGE 2 LAUNCH SCHEDULE

Stage 2 Launch Dates: to

OBJECTIVE: Get your affiliates to invite their community to sign


up for your free live webinar to hear your story as it relates to
your product and to learn more.

Map out the dates your affiliates should promote during stage two, and ideas for
what they should do (i.e. email and social media post promoting the free
webinar; share a story about what they have learned from and share link to free
webinar; reminder email about the free webinar and why they’re not going to
want to miss it).

Date:

What should affiliates do today?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCT LAUNCH PLAN

Date:

What should affiliates do today?

Date:

What should affiliates do today?

Date:

What should affiliates do today?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCT LAUNCH PLAN

CLOSE LAUNCH SCHEDULE

Launch Close Dates: to

OBJECTIVE: Encourage your affiliates to share your cart close


dates and drive traffic to your sales page. Remind them the
share any bonuses they are offering.

Map out the dates your affiliates should promote during close, and ideas for what
they should do (i.e. email about the deadline to buy and sales page link; share
your special bonuses and the deadline; do a video, blog, or FB live about the
amazing bonus package and the upcoming deadline to get it).

Date:

What should affiliates do today?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCT LAUNCH PLAN

Date:

What should affiliates do today?

Date:

What should affiliates do today?

Date:

What should affiliates do today?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCT LAUNCH RESULTS

REVENUE RESULTS

Total Launch Revenue:

Total Affiliate Revenue:

Total Affiliate Commissions Owing:

LEAD MAGNET RESULTS

How many people signed up for your free


video series during your launch?

How many people signed up for your free


webinar during your launch?

How many people signed up for your free


content (report, ebook, worksheet,
checklist, etc.)?

How many people who signed up for a


freebie went on to purchase your product?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCT LAUNCH RESULTS

What went well?

What could be done better next time?

Important feedback received?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PROMOTIONS CALENDAR

Use the calendar to plan out your promotions.

SUN MON TUE WED THU FRI SAT

NOTES:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY CONTENT CALENDAR

List out the products / programs / services you are currently selling or will be
selling:

Choose one main theme (topic) for your products this month that you can build
all your content around (i.e. product creation, list building):

Now that you know your main topic, brainstorm at least 8 sub-topics to create
blog posts around:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY CONTENT CALENDAR

Pick 4 sub-topics & brainstorm multiple post ideas for each.

TOPIC 1 TOPIC 2 TOPIC 3 TOPIC 4

How-To
(Tutorial / DIY /
Instructional)

List
(Best of / Top 5 /
What to Avoid)

Case Study

Personal Story

Resources

Review

Video

Guest Post

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY CONTENT CALENDAR Plan out Week 1

WHAT: POST TITLE

Write down a at least 2 ideas for an attention-getting blog post title:

WHO: YOUR AUDIENCE WHEN: RELEASE DATE

How knowledgeable is your target When do you plan to publish


audience on this topic? the post?

BEGINNER

INTERMEDIATE

ADVANCED

HOW: PRODUCT STRUCTURE

How do you plan to organize the post? Which of these post types will you post?

HOW-TO / TUTORIAL PERSPNAL STORY RESOURCES

LIST REVIEW GUEST POST

CASE STUDY VIDEO LIVESTREAM

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY CONTENT CALENDAR Plan out Week 1

NOTES: POST IDEAS

Write down a few notes about what you can cover in this blog post.

DETAILS

Blog Categories: Keywords and Phrases: Call to Action:

Meta tags:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY CONTENT CALENDAR Plan out Week 1

TO DO:

SPELL CHECK

FEATURED IMAGE

SEO

CTA SET-UP

POST PROMOTIONS

FACEBOOK PINTEREST

TWITTER LINKEDIN

INSTAGRAM FACEBOOK GROUP

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY CONTENT CALENDAR Plan out Week 2

WHAT: POST TITLE

Write down a at least 2 ideas for an attention-getting blog post title:

WHO: YOUR AUDIENCE WHEN: RELEASE DATE

How knowledgeable is your target When do you plan to publish


audience on this topic? the post?

BEGINNER

INTERMEDIATE

ADVANCED

HOW: PRODUCT STRUCTURE

How do you plan to organize the post? Which of these post types will you post?

HOW-TO / TUTORIAL PERSPNAL STORY RESOURCES

LIST REVIEW GUEST POST

CASE STUDY VIDEO LIVESTREAM

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY CONTENT CALENDAR Plan out Week 2

NOTES: POST IDEAS

Write down a few notes about what you can cover in this blog post.

DETAILS

Blog Categories: Keywords and Phrases: Call to Action:

Meta tags:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY CONTENT CALENDAR Plan out Week 2

TO DO:

SPELL CHECK

FEATURED IMAGE

SEO

CTA SET-UP

POST PROMOTIONS

FACEBOOK PINTEREST

TWITTER LINKEDIN

INSTAGRAM FACEBOOK GROUP

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY CONTENT CALENDAR Plan out Week 3

WHAT: POST TITLE

Write down a at least 2 ideas for an attention-getting blog post title:

WHO: YOUR AUDIENCE WHEN: RELEASE DATE

How knowledgeable is your target When do you plan to publish


audience on this topic? the post?

BEGINNER

INTERMEDIATE

ADVANCED

HOW: PRODUCT STRUCTURE

How do you plan to organize the post? Which of these post types will you post?

HOW-TO / TUTORIAL PERSPNAL STORY RESOURCES

LIST REVIEW GUEST POST

CASE STUDY VIDEO LIVESTREAM

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY CONTENT CALENDAR Plan out Week 3

NOTES: POST IDEAS

Write down a few notes about what you can cover in this blog post.

DETAILS

Blog Categories: Keywords and Phrases: Call to Action:

Meta tags:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY CONTENT CALENDAR Plan out Week 3

TO DO:

SPELL CHECK

FEATURED IMAGE

SEO

CTA SET-UP

POST PROMOTIONS

FACEBOOK PINTEREST

TWITTER LINKEDIN

INSTAGRAM FACEBOOK GROUP

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY CONTENT CALENDAR Plan out Week 4

WHAT: POST TITLE

Write down a at least 2 ideas for an attention-getting blog post title:

WHO: YOUR AUDIENCE WHEN: RELEASE DATE

How knowledgeable is your target When do you plan to publish


audience on this topic? the post?

BEGINNER

INTERMEDIATE

ADVANCED

HOW: PRODUCT STRUCTURE

How do you plan to organize the post? Which of these post types will you post?

HOW-TO / TUTORIAL PERSPNAL STORY RESOURCES

LIST REVIEW GUEST POST

CASE STUDY VIDEO LIVESTREAM

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY CONTENT CALENDAR Plan out Week 4

NOTES: POST IDEAS

Write down a few notes about what you can cover in this blog post.

DETAILS

Blog Categories: Keywords and Phrases: Call to Action:

Meta tags:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY CONTENT CALENDAR Plan out Week 4

TO DO:

SPELL CHECK

FEATURED IMAGE

SEO

CTA SET-UP

POST PROMOTIONS

FACEBOOK PINTEREST

TWITTER LINKEDIN

INSTAGRAM FACEBOOK GROUP

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY CONTENT CALENDAR

Use the calendar to plan out your blog posts.

SUN MON TUE WED THU FRI SAT

NOTES:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY EMAIL MARKETING PLAN

Use this to plan emails. Print as many copies as you need.

DATE WHAT WILL YOU BE EMAILING ABOUT? OPENS CLICKS

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY EMAIL MARKETING PLAN

Email subject line:

Email opening paragraph:

Email content:

Call to action / Email close / PS:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY SOCIAL MEDIA CONTENT PLAN

Map out your social media posts for the month.

DESCRIPTION YOUR IDEAS

Launches, business news,


Announcements
updates about you.

Obviously this is a bit part


of your social media
Blog Post
strategy your own blog
posts.

Caption this photo game,


Contest / Game photo, contests,
challenges, etc.

Helpful links from other


Curated
bloggers and reputable
Content
sources.

Discounts / offers on
Discounts products / services that
you offer.

Industry-related
Infographics
infographics.

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY SOCIAL MEDIA CONTENT PLAN

Map out your social media posts for the month.

DESCRIPTION YOUR IDEAS

i.e. Facebook Livestreams,


Non-Blog Promos webinars, or collabs
you’re working on.

Because who doesn’t love


a good meme? Bonus
Memes
points if it’s relevant to
your niche.

Ask your followers a


question about their
Question
blog/biz, advice for your
of the Day
blog/biz, or just
something fun.

Secret tips/hacks
Quick Tips
forgetting things done.

How-to’s and tutorials to


Tutorials help your followers get
something done.

Visually appealing
Branded
graphics with your
Graphics
website and logo.

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY SOCIAL MEDIA CONTENT PLAN

Map out your social media posts for the month.

DESCRIPTION YOUR IDEAS

Written out quotes or


Quotes graphics with quotes on
them.

GIFs, funny videos,


Videos
inspirational videos, etc.

Offer up a homework
Homework
assignment to help out
Assignments
your followers.

Celebrating holidays and


Current Events
other current events.

Behind-the-scenes
images of your
BTS
workspace, projects in the
works, etc.

Words of encouragement
Encouragement
for your followers.

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY SOCIAL MEDIA CONTENT PLAN

Map out your social media posts for the month.

DESCRIPTION YOUR IDEAS

Discounts/offers on your
Social-Only products/ services that
Promos are only for your social
media followers.

Get followers to sign up


for your email newsletter,
Calls to Action read your new blog post,
or buy your newest
product/service.

Get follower input on your


Reader Survey
blog and business.

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCTIVITY EQUATION Print this page.

1 = Didn't Even Come Close; 10 = Exceeded Goals

SALES 0 1 2 3 4 5 6 7 8 9 1 0

LIST-BUILDING 0 1 2 3 4 5 6 7 8 9 1 0

SOCIAL MEDIA ENGAGEMENT 0 1 2 3 4 5 6 7 8 9 1 0

CONTINUING EDUCATION 0 1 2 3 4 5 6 7 8 9 1 0

PRODUCTIVITY 0 1 2 3 4 5 6 7 8 9 1 0

Directions: Add up your scores and divide by 10. SCORE: / 10

MAKING SENSE OF YOUR SCORES

6-8
Average

8-10 You are focused, decisive, and practice minimalism. You


make decisions quickly and avoid analysis paralysis. You
say no to anything not related to your monthly goals.

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCTIVITY EQUATION Print this page.

HOW TO IMPROVE YOUR BUSINESS PRODUCTIVITY

EQUATION NUMBER

SALES: What went well this month and what can you do to make next month
even better?

LIST BUILDING

# of Joiners: # of Leavers:

Where is the majority of your leads come from? What can you do to improve that
# next month?

SOCIAL MEDIA ENGAGEMENT LEVELS

CONTINUING EDUCATION: What did you learn this month? What are you
planning to learn next month?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY HAPPINESS EQUATION Print this page.

1 = Didn't Even Come Close; 10 = Exceeded Goals

FAMILY LIFE 0 1 2 3 4 5 6 7 8 9 1 0

CAREER 0 1 2 3 4 5 6 7 8 9 1 0

FRIENDSHIPS 0 1 2 3 4 5 6 7 8 9 1 0

HEALTH 0 1 2 3 4 5 6 7 8 9 1 0

DAY-TO-DAY 0 1 2 3 4 5 6 7 8 9 1 0

Directions: Add up your scores and divide by 10. SCORE: / 10

MAKING SENSE OF YOUR SCORES

6-8
Average

8-10 You are focused, decisive, and practice minimalism. You


make decisions quickly and avoid analysis paralysis. You
say no to anything not related to your monthly goals.

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


JANUARY PRODUCTIVITY EQUATION Print this page.

HOW TO IMPROVE YOUR HAPPINESS EQUATION NUMBER

FIND A PARTNER IN JOY

This could be your significant other, a best friend, a sibling— basically anyone
who is up for new adventures—like trying out that hot yoga class, trying out a
new restaurant or checking out a new store.

Who was your partner in joy this month?

Who will be your partner in joy next month?

MAKE YOUR HAPPINESS EQUATION PLANS FOR NEXT MONTH

The more specific (an exact time, place or person) you can be, the more likely you
are to increase your happiness number.

I think that doing might be fun.

I think that spending time with might be

really wonderful. I have always wanted to try / do

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY

PLANNING
FEBRUARY MONEY GOALS

Use this chart to track actual income sources + amounts (i.e. book sales, 1:1
coaching clients, speaking gigs, digital product sales, affiliate marketing, etc).

$$ LEFT TO
MY INCOME SOURCES MY $$ GOAL $$ ATTAINED
CREATE

DDA

DDA

DDA

TOTAL ANNUAL TOTAL ANNUAL TOTAL ANNUAL

$$ GOAL $$ ATTAINED $$ TO CREATE

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY GOALS

List the top 7 things you want to accomplish this month (i.e. "I want to add 250
new subscribers to my mailing list," or "I want to do at least two Facebook live
streams," or "I want to write 10000 words of my book.")

CHECK OFF
MY GOALS: COMPLETED

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCT PLAN WORKSHEET

Use this worksheet to brainstorm your product.

WHAT: PRODUCT TITLE + TAGLINE

Write down an attention-getting product title and tagline.

WHO: YOUR AUDIENCE WHEN: RELEASE DATE

How knowledgeable is your target When do you plan to launch


audience on this topic? this product?

BEGINNER

INTERMEDIATE

ADVANCED

HOW: PRODUCT STRUCTURE

How do you plan to organize your content for this product? Will you choose one
format or a combination?

HOW-TO / TUTORIAL MEMBERSHIP VIDEO

WORKBOOK WORKSHEETS LIVESTREAM

CASE STUDY CHECKLISTS WEBINAR / CALL

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCT PLAN WORKSHEET

Use this worksheet to brainstorm your product.

PRODUCT NOTES

What one problem does this product solve for my audience?

What resource do I already have that can be used in the creation of this product?

Write down a few ideas for what you can cover / teach in this product.

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCT CONTENT WORKSHEET

Use this worksheet to plan out your product content.

SECTION / MODULE 1

What is the title of your module?

Write a short description for this module:

Write 3-5 main points based on the learning objectives for this module:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCT CONTENT WORKSHEET

Will you include a personal story, case study, or other examples to help get your
lesson across in this module? If so, what?

What actions or exercises will you have your clients do in this module?

In what format(s) will you deliver the content in module?

VIDEO CHECKLISTS Q + A CALL

TUTORIAL WORKBOOK EXPERT INTERVIEW

WORKSHEETS LIVESTREAM / WEBINAR

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCT CONTENT WORKSHEET

Use this worksheet to plan out your product content.

SECTION / MODULE 2

What is the title of your module?

Write a short description for this module:

Write 3-5 main points based on the learning objectives for this module:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCT CONTENT WORKSHEET

Will you include a personal story, case study, or other examples to help get your
lesson across in this module? If so, what?

What actions or exercises will you have your clients do in this module?

In what format(s) will you deliver the content in module?

VIDEO CHECKLISTS Q + A CALL

TUTORIAL WORKBOOK EXPERT INTERVIEW

WORKSHEETS LIVESTREAM / WEBINAR

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCT CONTENT WORKSHEET

Use this worksheet to plan out your product content.

SECTION / MODULE 3

What is the title of your module?

Write a short description for this module:

Write 3-5 main points based on the learning objectives for this module:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCT CONTENT WORKSHEET

Will you include a personal story, case study, or other examples to help get your
lesson across in this module? If so, what?

What actions or exercises will you have your clients do in this module?

In what format(s) will you deliver the content in module?

VIDEO CHECKLISTS Q + A CALL

TUTORIAL WORKBOOK EXPERT INTERVIEW

WORKSHEETS LIVESTREAM / WEBINAR

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCT CONTENT WORKSHEET

Use this worksheet to plan out your product content.

SECTION / MODULE 4

What is the title of your module?

Write a short description for this module:

Write 3-5 main points based on the learning objectives for this module:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCT CONTENT WORKSHEET

Will you include a personal story, case study, or other examples to help get your
lesson across in this module? If so, what?

What actions or exercises will you have your clients do in this module?

In what format(s) will you deliver the content in module?

VIDEO CHECKLISTS Q + A CALL

TUTORIAL WORKBOOK EXPERT INTERVIEW

WORKSHEETS LIVESTREAM / WEBINAR

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCT LAUNCH FUNNEL

STEP 1: CREATE YOUR LANDING PAGE

OBJECTIVE: To get someone on your list, and establish the ever


important first line of communication.

What is your free offer? What is the name of your offer?

List 3-5 benefits that the potential lead will get if they sign up for your offer?

How do you want the page to look? Images, layout, etc.

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCT LAUNCH FUNNEL

STEP 2: PRESENT PEOPLE WITH AN OFFER

OBJECTIVE: After someone signs up for your list, present them


with a low-cost offer that ties into your freebie.

Brainstorm a few ideas for a low-cost product that you could offer. Use a product
you already have, or re-purpose existing content.

How much will you charge for your offer?

Will your offer have a deadline on this offer?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCT LAUNCH FUNNEL

STEP 3: PROVIDE AN UPSELL OPPORTUNITY

OBJECTIVE: When a lead buys your special low-cost offer,


present them with another opportunity to buy from you. Link
your “buy button” to another page with your offer where you
give the customer a chance to add the new item to their cart
before completing their original purchase with you.

Brainstorm a few ideas for an upsell product that you could offer. Use a product
you already have, or re-purpose existing content.

How much will you charge for your offer?

How will you set up your upsell offer?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCT LAUNCH FUNNEL

STEP 4: PRESENT A DOWNSELL OFFER

OBJECTIVE: If a customer says no to your upsell offer, present


them with another offer on the “thank you” page or the
download page they see after completing their purchase.

Brainstorm a few ideas for a product that you could offer on the backend?

How much will you charge for your offer?

Will your offer have a deadline on this, or have it available all the time?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCT LAUNCH PLAN

SALES MATERIALS

Brainstorm a few ideas for a free 4-part recorded video series:

Brainstorm a few ideas for a free webinar/Facebook live you can host:

Brainstorm a few ideas for blog posts you can write:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCT LAUNCH PLAN

Brainstorm a few ideas for emails you can write:

Brainstorm a few ideas for graphics you can have created:

Brainstorm a few ideas for downloadables you can have created (i.e. ebooks,
reports, checklists, worksheets, tutorials, blueprints, etc.)

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCT LAUNCH PLAN

DETAILS

Product Name:

Early Bird Price:

Launch Price:

Regular Price:

Revenue Goal:

AFFILIATE CAMPAIGN GOALS

New Affiliates:

New Leads:

New Sales:

AFFILIATE CONTEST PRIZES

Leads Contest? YES

NO

1st Place Prize 2nd Place Prize 3rd Place Prize

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCT LAUNCH PLAN

Sales Contest? YES

NO

1st Place Prize 6th Place Prize

2nd Place Prize 7th Place Prize

3rd Place Prize 8th Place Prize

4th Place Prize 9th Place Prize

5th Place Prize 10th Place Prize

LEADS CONTEST SCHEDULE

Leads Contest Dates: to

OBJECTIVE: Get your affiliates to introduce you to their list and


encourage their tribe to sign up for your freebies so that you
can begin to build a connection with their community.

What freebies will your affiliates be sharing? Video series, webinar, ebook, report,
checklist, etc. List them out in the box below.

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCT LAUNCH PLAN

Map out the dates your affiliates should promote during the leads contest, and
ideas for what they should do (i.e. email and social media post about the free video
series; share your takeaway from the video series; a personal aha around [topic of
video series] and the link to the free video series on social media and email).

Date:

What should affiliates do today?

Date:

What should affiliates do today?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCT LAUNCH PLAN

Date:

What should affiliates do today?

Date:

What should affiliates do today?

Date:

What should affiliates do today?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCT LAUNCH PLAN

STAGE 1 LAUNCH SCHEDULE

Stage 1 Launch Dates: to

OBJECTIVE: To create awareness. Have your affiliates announce


the launch of your offer and encourage their followers to check
out the sales page.

Map out the dates your affiliates should promote during stage one, and ideas for
what they should do (i.e. email and social media post announcing the launch of
product and details of any bonuses they are offering; write and publish a review
of product with link; do a video or FB live talking about topic of product and how
the product has helped them, and share link).

Date:

What should affiliates do today?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCT LAUNCH PLAN

Date:

What should affiliates do today?

Date:

What should affiliates do today?

Date:

What should affiliates do today?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCT LAUNCH PLAN

STAGE 2 LAUNCH SCHEDULE

Stage 2 Launch Dates: to

OBJECTIVE: Get your affiliates to invite their community to sign


up for your free live webinar to hear your story as it relates to
your product and to learn more.

Map out the dates your affiliates should promote during stage two, and ideas for
what they should do (i.e. email and social media post promoting the free
webinar; share a story about what they have learned from and share link to free
webinar; reminder email about the free webinar and why they’re not going to
want to miss it).

Date:

What should affiliates do today?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCT LAUNCH PLAN

Date:

What should affiliates do today?

Date:

What should affiliates do today?

Date:

What should affiliates do today?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCT LAUNCH PLAN

CLOSE LAUNCH SCHEDULE

Launch Close Dates: to

OBJECTIVE: Encourage your affiliates to share your cart close


dates and drive traffic to your sales page. Remind them the
share any bonuses they are offering.

Map out the dates your affiliates should promote during close, and ideas for what
they should do (i.e. email about the deadline to buy and sales page link; share
your special bonuses and the deadline; do a video, blog, or FB live about the
amazing bonus package and the upcoming deadline to get it).

Date:

What should affiliates do today?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCT LAUNCH PLAN

Date:

What should affiliates do today?

Date:

What should affiliates do today?

Date:

What should affiliates do today?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCT LAUNCH RESULTS

REVENUE RESULTS

Total Launch Revenue:

Total Affiliate Revenue:

Total Affiliate Commissions Owing:

LEAD MAGNET RESULTS

How many people signed up for your free


video series during your launch?

How many people signed up for your free


webinar during your launch?

How many people signed up for your free


content (report, ebook, worksheet,
checklist, etc.)?

How many people who signed up for a


freebie went on to purchase your product?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCT LAUNCH RESULTS

What went well?

What could be done better next time?

Important feedback received?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PROMOTIONS CALENDAR

Use the calendar to plan out your promotions.

SUN MON TUE WED THU FRI SAT

NOTES:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY CONTENT CALENDAR

List out the products / programs / services you are currently selling or will be
selling:

Choose one main theme (topic) for your products this month that you can build
all your content around (i.e. product creation, list building):

Now that you know your main topic, brainstorm at least 8 sub-topics to create
blog posts around:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY CONTENT CALENDAR

Pick 4 sub-topics & brainstorm multiple post ideas for each.

TOPIC 1 TOPIC 2 TOPIC 3 TOPIC 4

How-To
(Tutorial / DIY /
Instructional)

List
(Best of / Top 5 /
What to Avoid)

Case Study

Personal Story

Resources

Review

Video

Guest Post

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY CONTENT CALENDAR Plan out Week 1

WHAT: POST TITLE

Write down a at least 2 ideas for an attention-getting blog post title:

WHO: YOUR AUDIENCE WHEN: RELEASE DATE

How knowledgeable is your target When do you plan to publish


audience on this topic? the post?

BEGINNER

INTERMEDIATE

ADVANCED

HOW: PRODUCT STRUCTURE

How do you plan to organize the post? Which of these post types will you post?

HOW-TO / TUTORIAL PERSPNAL STORY RESOURCES

LIST REVIEW GUEST POST

CASE STUDY VIDEO LIVESTREAM

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY CONTENT CALENDAR Plan out Week 1

NOTES: POST IDEAS

Write down a few notes about what you can cover in this blog post.

DETAILS

Blog Categories: Keywords and Phrases: Call to Action:

Meta tags:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY CONTENT CALENDAR Plan out Week 1

TO DO:

SPELL CHECK

FEATURED IMAGE

SEO

CTA SET-UP

POST PROMOTIONS

FACEBOOK PINTEREST

TWITTER LINKEDIN

INSTAGRAM FACEBOOK GROUP

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY CONTENT CALENDAR Plan out Week 2

WHAT: POST TITLE

Write down a at least 2 ideas for an attention-getting blog post title:

WHO: YOUR AUDIENCE WHEN: RELEASE DATE

How knowledgeable is your target When do you plan to publish


audience on this topic? the post?

BEGINNER

INTERMEDIATE

ADVANCED

HOW: PRODUCT STRUCTURE

How do you plan to organize the post? Which of these post types will you post?

HOW-TO / TUTORIAL PERSPNAL STORY RESOURCES

LIST REVIEW GUEST POST

CASE STUDY VIDEO LIVESTREAM

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY CONTENT CALENDAR Plan out Week 2

NOTES: POST IDEAS

Write down a few notes about what you can cover in this blog post.

DETAILS

Blog Categories: Keywords and Phrases: Call to Action:

Meta tags:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY CONTENT CALENDAR Plan out Week 2

TO DO:

SPELL CHECK

FEATURED IMAGE

SEO

CTA SET-UP

POST PROMOTIONS

FACEBOOK PINTEREST

TWITTER LINKEDIN

INSTAGRAM FACEBOOK GROUP

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY CONTENT CALENDAR Plan out Week 3

WHAT: POST TITLE

Write down a at least 2 ideas for an attention-getting blog post title:

WHO: YOUR AUDIENCE WHEN: RELEASE DATE

How knowledgeable is your target When do you plan to publish


audience on this topic? the post?

BEGINNER

INTERMEDIATE

ADVANCED

HOW: PRODUCT STRUCTURE

How do you plan to organize the post? Which of these post types will you post?

HOW-TO / TUTORIAL PERSPNAL STORY RESOURCES

LIST REVIEW GUEST POST

CASE STUDY VIDEO LIVESTREAM

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY CONTENT CALENDAR Plan out Week 3

NOTES: POST IDEAS

Write down a few notes about what you can cover in this blog post.

DETAILS

Blog Categories: Keywords and Phrases: Call to Action:

Meta tags:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY CONTENT CALENDAR Plan out Week 3

TO DO:

SPELL CHECK

FEATURED IMAGE

SEO

CTA SET-UP

POST PROMOTIONS

FACEBOOK PINTEREST

TWITTER LINKEDIN

INSTAGRAM FACEBOOK GROUP

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY CONTENT CALENDAR Plan out Week 4

WHAT: POST TITLE

Write down a at least 2 ideas for an attention-getting blog post title:

WHO: YOUR AUDIENCE WHEN: RELEASE DATE

How knowledgeable is your target When do you plan to publish


audience on this topic? the post?

BEGINNER

INTERMEDIATE

ADVANCED

HOW: PRODUCT STRUCTURE

How do you plan to organize the post? Which of these post types will you post?

HOW-TO / TUTORIAL PERSPNAL STORY RESOURCES

LIST REVIEW GUEST POST

CASE STUDY VIDEO LIVESTREAM

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY CONTENT CALENDAR Plan out Week 4

NOTES: POST IDEAS

Write down a few notes about what you can cover in this blog post.

DETAILS

Blog Categories: Keywords and Phrases: Call to Action:

Meta tags:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY CONTENT CALENDAR Plan out Week 4

TO DO:

SPELL CHECK

FEATURED IMAGE

SEO

CTA SET-UP

POST PROMOTIONS

FACEBOOK PINTEREST

TWITTER LINKEDIN

INSTAGRAM FACEBOOK GROUP

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY CONTENT CALENDAR

Use the calendar to plan out your blog posts.

SUN MON TUE WED THU FRI SAT

NOTES:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY EMAIL MARKETING PLAN

Use this to plan emails. Print as many copies as you need.

DATE WHAT WILL YOU BE EMAILING ABOUT? OPENS CLICKS

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY EMAIL MARKETING PLAN

Email subject line:

Email opening paragraph:

Email content:

Call to action / Email close / PS:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY SOCIAL MEDIA CONTENT PLAN

Map out your social media posts for the month.

DESCRIPTION YOUR IDEAS

Launches, business news,


Announcements
updates about you.

Obviously this is a bit part


of your social media
Blog Post
strategy your own blog
posts.

Caption this photo game,


Contest / Game photo, contests,
challenges, etc.

Helpful links from other


Curated
bloggers and reputable
Content
sources.

Discounts / offers on
Discounts products / services that
you offer.

Industry-related
Infographics
infographics.

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY SOCIAL MEDIA CONTENT PLAN

Map out your social media posts for the month.

DESCRIPTION YOUR IDEAS

i.e. Facebook Livestreams,


Non-Blog Promos webinars, or collabs
you’re working on.

Because who doesn’t love


a good meme? Bonus
Memes
points if it’s relevant to
your niche.

Ask your followers a


question about their
Question
blog/biz, advice for your
of the Day
blog/biz, or just
something fun.

Secret tips/hacks
Quick Tips
forgetting things done.

How-to’s and tutorials to


Tutorials help your followers get
something done.

Visually appealing
Branded
graphics with your
Graphics
website and logo.

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY SOCIAL MEDIA CONTENT PLAN

Map out your social media posts for the month.

DESCRIPTION YOUR IDEAS

Written out quotes or


Quotes graphics with quotes on
them.

GIFs, funny videos,


Videos
inspirational videos, etc.

Offer up a homework
Homework
assignment to help out
Assignments
your followers.

Celebrating holidays and


Current Events
other current events.

Behind-the-scenes
images of your
BTS
workspace, projects in the
works, etc.

Words of encouragement
Encouragement
for your followers.

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY SOCIAL MEDIA CONTENT PLAN

Map out your social media posts for the month.

DESCRIPTION YOUR IDEAS

Discounts/offers on your
Social-Only products/ services that
Promos are only for your social
media followers.

Get followers to sign up


for your email newsletter,
Calls to Action read your new blog post,
or buy your newest
product/service.

Get follower input on your


Reader Survey
blog and business.

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCTIVITY EQUATION Print this page.

1 = Didn't Even Come Close; 10 = Exceeded Goals

SALES 0 1 2 3 4 5 6 7 8 9 1 0

LIST-BUILDING 0 1 2 3 4 5 6 7 8 9 1 0

SOCIAL MEDIA ENGAGEMENT 0 1 2 3 4 5 6 7 8 9 1 0

CONTINUING EDUCATION 0 1 2 3 4 5 6 7 8 9 1 0

PRODUCTIVITY 0 1 2 3 4 5 6 7 8 9 1 0

Directions: Add up your scores and divide by 10. SCORE: / 10

MAKING SENSE OF YOUR SCORES

6-8
Average

8-10 You are focused, decisive, and practice minimalism. You


make decisions quickly and avoid analysis paralysis. You
say no to anything not related to your monthly goals.

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCTIVITY EQUATION Print this page.

HOW TO IMPROVE YOUR BUSINESS PRODUCTIVITY

EQUATION NUMBER

SALES: What went well this month and what can you do to make next month
even better?

LIST BUILDING

# of Joiners: # of Leavers:

Where is the majority of your leads come from? What can you do to improve that
# next month?

SOCIAL MEDIA ENGAGEMENT LEVELS

CONTINUING EDUCATION: What did you learn this month? What are you
planning to learn next month?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY HAPPINESS EQUATION Print this page.

1 = Didn't Even Come Close; 10 = Exceeded Goals

FAMILY LIFE 0 1 2 3 4 5 6 7 8 9 1 0

CAREER 0 1 2 3 4 5 6 7 8 9 1 0

FRIENDSHIPS 0 1 2 3 4 5 6 7 8 9 1 0

HEALTH 0 1 2 3 4 5 6 7 8 9 1 0

DAY-TO-DAY 0 1 2 3 4 5 6 7 8 9 1 0

Directions: Add up your scores and divide by 10. SCORE: / 10

MAKING SENSE OF YOUR SCORES

6-8
Average

8-10 You are focused, decisive, and practice minimalism. You


make decisions quickly and avoid analysis paralysis. You
say no to anything not related to your monthly goals.

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


FEBRUARY PRODUCTIVITY EQUATION Print this page.

HOW TO IMPROVE YOUR HAPPINESS EQUATION NUMBER

FIND A PARTNER IN JOY

This could be your significant other, a best friend, a sibling— basically anyone
who is up for new adventures—like trying out that hot yoga class, trying out a
new restaurant or checking out a new store.

Who was your partner in joy this month?

Who will be your partner in joy next month?

MAKE YOUR HAPPINESS EQUATION PLANS FOR NEXT MONTH

The more specific (an exact time, place or person) you can be, the more likely you
are to increase your happiness number.

I think that doing might be fun.

I think that spending time with might be

really wonderful. I have always wanted to try / do

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


MARCH

PLANNING
MARCH MONEY GOALS

Use this chart to track actual income sources + amounts (i.e. book sales, 1:1
coaching clients, speaking gigs, digital product sales, affiliate marketing, etc).

$$ LEFT TO
MY INCOME SOURCES MY $$ GOAL $$ ATTAINED
CREATE

DDA

DDA

DDA

TOTAL ANNUAL TOTAL ANNUAL TOTAL ANNUAL

$$ GOAL $$ ATTAINED $$ TO CREATE

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


MARCH GOALS

List the top 7 things you want to accomplish this month (i.e. "I want to add 250
new subscribers to my mailing list," or "I want to do at least two Facebook live
streams," or "I want to write 10000 words of my book.")

CHECK OFF
MY GOALS: COMPLETED

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


MARCH PRODUCT PLAN WORKSHEET

Use this worksheet to brainstorm your product.

WHAT: PRODUCT TITLE + TAGLINE

Write down an attention-getting product title and tagline.

WHO: YOUR AUDIENCE WHEN: RELEASE DATE

How knowledgeable is your target When do you plan to launch


audience on this topic? this product?

BEGINNER

INTERMEDIATE

ADVANCED

HOW: PRODUCT STRUCTURE

How do you plan to organize your content for this product? Will you choose one
format or a combination?

HOW-TO / TUTORIAL MEMBERSHIP VIDEO

WORKBOOK WORKSHEETS LIVESTREAM

CASE STUDY CHECKLISTS WEBINAR / CALL

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


MARCH PRODUCT PLAN WORKSHEET

Use this worksheet to brainstorm your product.

PRODUCT NOTES

What one problem does this product solve for my audience?

What resource do I already have that can be used in the creation of this product?

Write down a few ideas for what you can cover / teach in this product.

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


MARCH PRODUCT CONTENT WORKSHEET

Use this worksheet to plan out your product content.

SECTION / MODULE 1

What is the title of your module?

Write a short description for this module:

Write 3-5 main points based on the learning objectives for this module:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


MARCH PRODUCT CONTENT WORKSHEET

Will you include a personal story, case study, or other examples to help get your
lesson across in this module? If so, what?

What actions or exercises will you have your clients do in this module?

In what format(s) will you deliver the content in module?

VIDEO CHECKLISTS Q + A CALL

TUTORIAL WORKBOOK EXPERT INTERVIEW

WORKSHEETS LIVESTREAM / WEBINAR

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


MARCH PRODUCT CONTENT WORKSHEET

Use this worksheet to plan out your product content.

SECTION / MODULE 2

What is the title of your module?

Write a short description for this module:

Write 3-5 main points based on the learning objectives for this module:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


MARCH PRODUCT CONTENT WORKSHEET

Will you include a personal story, case study, or other examples to help get your
lesson across in this module? If so, what?

What actions or exercises will you have your clients do in this module?

In what format(s) will you deliver the content in module?

VIDEO CHECKLISTS Q + A CALL

TUTORIAL WORKBOOK EXPERT INTERVIEW

WORKSHEETS LIVESTREAM / WEBINAR

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


MARCH PRODUCT CONTENT WORKSHEET

Use this worksheet to plan out your product content.

SECTION / MODULE 3

What is the title of your module?

Write a short description for this module:

Write 3-5 main points based on the learning objectives for this module:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


MARCH PRODUCT CONTENT WORKSHEET

Will you include a personal story, case study, or other examples to help get your
lesson across in this module? If so, what?

What actions or exercises will you have your clients do in this module?

In what format(s) will you deliver the content in module?

VIDEO CHECKLISTS Q + A CALL

TUTORIAL WORKBOOK EXPERT INTERVIEW

WORKSHEETS LIVESTREAM / WEBINAR

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


MARCH PRODUCT CONTENT WORKSHEET

Use this worksheet to plan out your product content.

SECTION / MODULE 4

What is the title of your module?

Write a short description for this module:

Write 3-5 main points based on the learning objectives for this module:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


MARCH PRODUCT CONTENT WORKSHEET

Will you include a personal story, case study, or other examples to help get your
lesson across in this module? If so, what?

What actions or exercises will you have your clients do in this module?

In what format(s) will you deliver the content in module?

VIDEO CHECKLISTS Q + A CALL

TUTORIAL WORKBOOK EXPERT INTERVIEW

WORKSHEETS LIVESTREAM / WEBINAR

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


MARCH PRODUCT LAUNCH FUNNEL

STEP 1: CREATE YOUR LANDING PAGE

OBJECTIVE: To get someone on your list, and establish the ever


important first line of communication.

What is your free offer? What is the name of your offer?

List 3-5 benefits that the potential lead will get if they sign up for your offer?

How do you want the page to look? Images, layout, etc.

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


MARCH PRODUCT LAUNCH FUNNEL

STEP 2: PRESENT PEOPLE WITH AN OFFER

OBJECTIVE: After someone signs up for your list, present them


with a low-cost offer that ties into your freebie.

Brainstorm a few ideas for a low-cost product that you could offer. Use a product
you already have, or re-purpose existing content.

How much will you charge for your offer?

Will your offer have a deadline on this offer?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


MARCH PRODUCT LAUNCH FUNNEL

STEP 3: PROVIDE AN UPSELL OPPORTUNITY

OBJECTIVE: When a lead buys your special low-cost offer,


present them with another opportunity to buy from you. Link
your “buy button” to another page with your offer where you
give the customer a chance to add the new item to their cart
before completing their original purchase with you.

Brainstorm a few ideas for an upsell product that you could offer. Use a product
you already have, or re-purpose existing content.

How much will you charge for your offer?

How will you set up your upsell offer?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


MARCH PRODUCT LAUNCH FUNNEL

STEP 4: PRESENT A DOWNSELL OFFER

OBJECTIVE: If a customer says no to your upsell offer, present


them with another offer on the “thank you” page or the
download page they see after completing their purchase.

Brainstorm a few ideas for a product that you could offer on the backend?

How much will you charge for your offer?

Will your offer have a deadline on this, or have it available all the time?

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


MARCH PRODUCT LAUNCH PLAN

SALES MATERIALS

Brainstorm a few ideas for a free 4-part recorded video series:

Brainstorm a few ideas for a free webinar/Facebook live you can host:

Brainstorm a few ideas for blog posts you can write:

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


MARCH PRODUCT LAUNCH PLAN

Brainstorm a few ideas for emails you can write:

Brainstorm a few ideas for graphics you can have created:

Brainstorm a few ideas for downloadables you can have created (i.e. ebooks,
reports, checklists, worksheets, tutorials, blueprints, etc.)

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD


MARCH PRODUCT LAUNCH PLAN

DETAILS

Product Name:

Early Bird Price:

Launch Price:

Regular Price:

Revenue Goal:

AFFILIATE CAMPAIGN GOALS

New Affiliates:

New Leads:

New Sales:

AFFILIATE CONTEST PRIZES

Leads Contest? YES

NO

1st Place Prize 2nd Place Prize 3rd Place Prize

TIMEBUSINESSFREEDOM.COM COPYRIGHT © MELISSA INGOLD

You might also like