Your Lucrative Leveraged Coaching Business

Hello and Welcome!
You made a smart decision to download this Blueprint.
Here are the 3 critical insights you’ll discover inside…
#1 - The BIG difference between having an ordinary coaching practice and being the owner of Your
Lucrative and Leveraged Coaching Business.
#2 - The 5 KEY Steps you need to take to design Your Lucrative and Leveraged Coaching Business.
#3 - The #1 Most Important Thing YOU need to do to make your Lucrative and Leveraged Coaching
Business happen… And the great news is that it’s something you can actually do today and it will only
take less than a minute!
How does that sound?
I hope you’re excited, because while I may not know you personally yet, the fact that you’re reading
this has me thinking that you’re a gifted and talented coach who is passionate about making a real
difference in the lives of your clients…
That you’re attracted to having a leveraged coaching business so that your income – and ultimately
the number of people you can impact – isn’t determined by the number of hours you coach.
And as much as you love coaching individual clients, I bet you also want to have more than enough
time, freedom and energy to live your life and focus on the things that are most important to you.
Am I close?
Well, you’re in the right place!
If this is the first time we’re connecting, it’s nice to “virtually” meet you.
I’m Michelle Schubnel and since 2002 my team and I have helped thousands of coaches world-wide
learn how to attract and enroll high-paying clients and build thriving, rewarding and profitable
coaching businesses…
Especially the lucrative and leveraged kind!
So what do you say? Shall we dive in?
GroupCoachingSuccess.com
© Michelle Schubnel, 2018 Page 1
Why Did You Become a Coach?
Is it because you have a message to share and you’re

passionate about making a difference in the world?
Do you want to have your own business so you can be in

control of your time and work schedule instead of having
someone else calling the shots for you?
Is coaching your natural gift, something you feel like you’ve

automatically been doing your whole life… and then when you
discovered it was an actual profession and you could make money doing it, you were like “sign me
up”?
It was like that for me!
Within 3 months of hearing about this profession called coaching…
• I hired my very first coach.

• I enrolled in Coach U.
• And I signed up my first paying coaching client… Granted, we were coworkers and he only paid me
$50/month, but I didn’t care. I was told the best way to go through coach training was to “practice”
with a handful of committed clients who paid something, so I was so thrilled to sign up my first one!
So what is it for you?
Why are you a coach?
The Power of Coaching
“Coaching is the greatest force for transformation on the planet.”
That’s a quote from my long-time friend and coaching expert, Christian Mickelsen. I love and totally
agree with that, don’t you?
There are SO many people out there struggling with SO many problems….
• Professionals who are stuck in jobs they hate.

• Singles who are desperate to finally find the love of their life.
• Parents who can’t sleep at night because they’re worried that they are screwing up their kids.
• People who truly want to lose weight, get fit and eat healthy but no matter what they do, they
can’t seem to make it stick.
• Business owners who don’t know where they are going to find their next client. Executives
who flounder when trying to deal with challenging teams.
• Managers who miss key milestones because they’re stressed out, overwhelmed and
constantly putting out fires.
Do you see how this list could go on and on?
As a coach, you have a real gift, and there are people out there who are literally waiting for you to
reach out and help them.
Coaching is an amazing profession. It’s the best way to support people in getting real results and
lasting change, especially when powerful coaching is combined with the right training, tools and,
resources.
But here’s the epidemic I see in the coaching profession…
Far too many talented coaches who have amazing gifts to share with the world leave the profession
because they’re not making the money they’d like and getting clients is way harder than they
expected.
And the coaches who do build successful coaching practices often get burnt out.
Instead of the freedom and flexibility they envisioned when they got into coaching, they feel stressed
from the constant pressure of coaching and serving clients and needing to keep their pipeline full.
They’re exhausted because they work way too hard. They don’t get to spend enough quality time with
their family. They end up working too many nights, too many weekends and even on vacation.
And because they don’t have the optimal coaching business model in place, they are always worried
about getting new clients and are still not making as much money as they really want.
So, of course, it’s not surprising that they start losing confidence in achieving the hopes and dreams
they once had when they first entered the profession.
Can you relate to any of that?
So what’s the solution?
It’s called creating a Lucrative and Leveraged Coaching Business, one where…
• You design it exactly the way you want… Where you get to do your best coaching with your
ideal clients, the ones who are committed, show up, do the work and get results.
• You make a huge difference… Sharing your message and gifts with dozens and dozens or even
hundreds and hundreds of clients each year, so that you can make the kind of impact you
know you were put on this earth to make.
• You earn the income you want and still have plenty of time and energy left to enjoy the life
and lifestyle you desire… Whether that’s having more quality time with your family. Being able
to pursue your passion or start a new hobby. Traveling the world and taking extended trips to
exotic destinations. Or doing whatever it is that’s most important to you.
Would you like to be the owner of a Lucrative and Leveraged Coaching Business?
I’m assuming your answer is, “YES!” and I really hope you use this blueprint and then take action to
implement it!
Traditional 1-1 Coaching Practice
Let’s look at the difference between having a traditional 1-1 Coaching Practice and being the owner of
Your Lucrative and Leveraged Coaching Business.
When you have a traditional and ordinary coaching practice, it can be challenging to earn 6-figures…
…AND still have enough free time for the important things in your life.
Let’s start with the math.
To earn 6-figures ($100,000 year) you need to generate $8,333/month.
Depending on how you price your coaching and how much coaching you provide to your clients, it can
take up a whole lot of time to reach 6-figures.
Monthly Fee Number of Clients 2 sessions per 3 sessions per 4 sessions per
month month month
$350/month 24 clients/month 48 hours 72 hours 96 hours
$1,000/month 9 clients/month 18 hours 27 hours 36 hours
For example, if your clients pay you $500/month for your 1-on-1 coaching, you would need to coach
17 clients each and every month to make $100,000 a year.
Depending on how many sessions you offer your clients…
…that can add up to A LOT of coaching.
Let’s say you coach your clients 3 times per month and you have 17 coaching clients, that would be a
total of 51 coaching session per month… which means your monthly coaching calendar might look
something like this:
I don’t know about you, but that type of coaching schedule did NOT work for me!
Plus, you have to support the unique needs, goals, challenges, and demands of 17 different clients.
Not to mention the logistics of managing, scheduling and coordinating 51 sessions per month. When I
was doing that much private 1-1 coaching, I never felt like I had any downtime. It always seemed like
there was a client who needed extra support, or had to reschedule or whose payment didn’t go
through. It was so draining.
The Lucrative and Leveraged Coaching Business
On the other hand, let’s compare that to the monthly coaching calendar of a coach with a Lucrative
and Leveraged Coaching Business. Instead of coaching 17 individual clients, what if you enrolled all of
those clients into a group program that met 3 times per month… and you still charged $500/month
per client?
You’d make the same exact amount of money, but instead, your coaching calendar would look like
this…
Doesn’t that look a lot better?
PLUS, this is just the group coaching piece. You can still coach a select number of private 1-1 clients…
but now you can give yourself a raise. That’s what I did when I started coaching groups.
So, are you getting excited about creating Your Lucrative and Leveraged Coaching Business?
When you move beyond only coaching clients 1-1 and add group coaching to your business model you
get to break free from feeling like you always need to be marketing and are constantly on the hunt to
find new clients.
Yes, you’ll still need to do marketing, but with a Lucrative and Leveraged Coaching Business, your
marketing becomes a lot more strategic. Instead of non-stop marketing and worrying where your next
client will come from, you can create a marketing campaign to fill your group and then you can use
that same campaign over and over and over again.
You get to take back control of your time and calendar. Instead of needing to schedule dozens and
dozens of individual coaching clients each month – which even when you get your clients on a regular
day and time slot, there’s the inevitable rescheduling – you determine the day and time of your group
sessions and there’s no rescheduling if one of your participants is on vacation, or gets sick, or has a
family emergency.
Your income becomes so much more predictable and sustainable… This is huge! Depending on how
you package and price your coaching, individual clients can come and go. That all goes away when you
run group programs.
Plus, your income is no longer restricted to the number of hours you spend coaching. Instead, as the
owner of a Lucrative and Leveraged Coaching Business you can truly enjoy an unlimited income
potential.
Not to mention the fact that when you shift from primarily working with clients 1-1, to primarily
coaching groups, you can help and serve a lot more people!
How many 1-1 clients do you think you can handle at once?
The most private clients I ever had at any one time was 24 coaching clients, and some of those clients
had been around for a while and were on a 1 session per month maintenance plan!
But it still felt like way too many individual clients for me to coach, serve and keep track of the way I
wanted to.
Do you have an important message and know that you are meant to touch many, many lives?
The fact is, it’s hard to do that with an ordinary coaching practice…
But with a Lucrative and Leveraged Coaching Business, you can literally impact dozens and dozens or
hundreds and hundreds if not thousands and thousands of peoples across the globe every year!
If all of these things weren’t reasons enough to coach groups and become the owner of Your Lucrative
and Leveraged Coaching Business let me add one more…
Your clients will actually get better results in a group program than by just working with you one-
on-one.
That might seem counter-intuitive, but it's true!
There are a couple of reasons why…
First is the accountability.
Now, most coaching provides some degree of accountability for

the client, don’t you agree?
But let me ask you something… when one of your private

coaching clients doesn’t keep their commitment what do you do?
I bet you ask some powerful questions, find out why they didn’t keep their commitment, help them
resolve whatever was in their way and then ask them to re-up and re-commit, right?
And there’s nothing wrong with that! Those private clients are getting WAY more support and
accountability than if they were just trying to make progress all by themselves.
But compare that to being part of a coaching group. When a person shares their intention with a
group, there is so much more accountability!
Instead of making a commitment to a coach in private, your client is now making a public declaration
not only to you as their coach, but also to all of the other people in the group. Think of it as peer
pressure in a good way!
Not only that, you’ve got the wisdom of the group. It’s no longer all up to you to ask a powerful
coaching question or share a valuable insight. Instead, there is a supportive group of people from
whom your client can receive feedback, insight and guidance.
And quite frankly, I think that’s ultimately what we want for our coaching clients, right? We want our
client to get the best results, to have the biggest breakthroughs and achieve the greatest
transformation possible.
When you make that decision to go from just having an ordinary coaching practice to being the CEO
of Your Lucrative and Leveraged Coaching Business, not only are you demonstrating the commitment
to your own success, you’re taking a stand for the success of your clients as well.
Okay, let’s continue on and go through the 5 steps for creating your Lucrative and Leveraged Coaching
Business.
Step #1 – Your Decision
DECIDE to have a Lucrative and Leveraged Coaching Business.
DECIDE to coach groups so that you can serve and impact many more people and make way more
money in a lot less time.
DECIDE to create the kind of coaching business that gives you the freedom, flexibility and finances to
live the life and lifestyle you desire.
And remember, this decision doesn’t mean that you have to stop coaching individual clients. Instead,
with a well-designed Lucrative and Leveraged Coaching Business, your 1-on-1 coaching can become
your premium offering where clients pay top dollar for your private time.
At the beginning of this download, I promised to share with you the #1 most important thing you
need to do to make your Lucrative and Leveraged Coaching Business happen… And that it’s something
you can do today, in less than a minute.
Well, now’s the time!
Coaching groups can either become a nice idea or the cornerstone of your business. What’s it going to
be for you?
All of the best strategies and tactics in the world won’t matter, if you haven’t made a committed
decision.
So… are you making the decision to coach groups?
Write your decision here:
Step #2 – Your Income
Let’s talk about the money. There’s a reason it’s called a Lucrative and Leveraged Coaching Business…
It can and should be lucrative for you!
And that’s why it’s important to identify your income goals.
How much money do you want to generate from your coaching business?
Are you aiming for $50,000 - $100,000 per year?
Are you looking to build a multi-six or seven-figure coaching business?
Again, there’s no right or wrong. What’s important is to get clear about the kind of business you want
and the kind of money you want to make.
What’s your annual income goal?
Write your income goal here:
Step #3 – Your Impact
Next, let’s identify the kind of impact you want to make.
Are you okay with only coaching a handful of clients each year or do you want to reach hundreds, if
not thousands of people with your message?
Take a moment right now and think about the number of people you’d love to impact each year.
Write the number of clients you want to impact here:
Step #4 – Your Schedule
Determine how much time you want to spend coaching each month and year.
Do you want to maintain a consistent work schedule throughout the year? Or do you want to set up
your business so that you can take a couple of months off?
Do you only want to coach on certain days or weeks of the month?
I know this can be a little hard to figure out, so do your best to identify your ideal coaching schedule.
Write your ideal coaching schedule here:
Step #5 – Your Blueprint
Now it’s time to start mapping out the components of

Your Lucrative and Leveraged Coaching Business!
To help make this easier for you, I’ve created an online

tool called the Group Coaching Success Revenue
Calculator. You can access it here:
www.groupcoachingsuccess.com/calculator
The Group Coaching Success Revenue Calculator was

designed so you can play with different group coaching
scenarios and see what’s possible for you and your business.
As you use this calculator I’m guessing you might have questions, such as how to price your group,
how long your group should last, and factors like that.
Great news! I’ll be answering those questions and more for you in the next video and download
that are part of this free group coaching training series.
For now, I encourage you to use the Group Coaching Success Revenue Calculator to see what’s
possible. How about I walk you through an example? Let’s say…
• You want to earn at least $200,000/year from your coaching business.

• You want to coach at least 50 clients per year.
• You only want to work 2-3 days per week and take the last week of each month off.
You could decide to offer a 6-month coaching group like I did when I first started coaching groups.
If you enroll 25 people in your group and you charge $500/month for your group program, that one
group would generate $75,000.
If you run that group twice per year you would bring in $150,000.
To hit your revenue goal of $200,000 you could either run a third group, increase your group size or
raise your group fee.
OR… The other thing you could do is could coach a handful of private clients.
If you charge $10,000 for your premium 1-1 coaching package, you’d only need 5 private clients to
bring in that additional $50,000 and hit your income goal of $200,000 year!
Your “BIG WHY”
As a coach, you’ve probably experienced the power that

comes from helping your clients connect to the big reasons
why they want to achieve something that is important to
them. It’s often called the “BIG WHY” and it has the power
to keep people inspired, focused and moving forward, even
when things get hard.
I bet you have a BIG WHY that motivated you to become a

coach. It kept you going through everything you’ve had to
endure to get you to where you are now. And I bet that
you’re not done. If you were, you wouldn’t have used your
valuable time reading this and learning how you can make a
much bigger impact and income by working less.
Now it’s time for you to get connected to the reasons why you want a Lucrative and Leveraged
Coaching Business.
Is it because of all the people’s lives you’ll be able to change?
Are you craving more freedom to spend quality time with the important people in your life?
Do you want to provide your children with more opportunities than you had as a kid?
Or is it something else?
Whatever your reasons are, take a moment right now to feel into how different life will be when
your BIG WHY is your new reality.
Imagine yourself in the future and think about what’s different for you there.
What does your bank account look like?
What are you getting to do that you couldn’t do before?
And who are you doing these things with?
How do people see you differently?
Who have you become and how do you feel about yourself?
Allow that to soak in for a moment…
That’s what your Leveraged and Lucrative Coaching Business is really about. I know you’re doing this
for important reasons that affect a lot of people. Let your BIG WHY fuel and inspire you. I believe in
you and your ability to create what you want for yourself and others.
Write down your BIG WHY here:
In fact, would you take a moment right now to share your BIG WHY with me? I’d love to know what it
is and cheer you on!
You can also read and comment on other people’s BIG WHY and encourage them along.
We’re all in this together and together we can change the world.
Share your “BIG WHY” here: www.groupcoachingsuccess.com/bigwhy
What’s Next?
You can create a Lucrative and Leveraged Coaching Business!
You’re already on the right track by making the decision to coach

groups and getting committed to your decision by connecting with your
BIG WHY.
Stay Tuned! In the next download and video in this free training series,
I’ll be sharing the 3 most proven and profitable group coaching
models…
… So that you can choose the best one for your business.
Keep an eye on your email in-box for the details and I’ll look forward to
connecting with you again soon.
You rock,
P.S.
Be sure to watch the accompanying training video where I walk you through the material in this
Blueprint step-by-step.
In the video, I also share the story about how my mom’s battle with bone marrow cancer became my
BIG WHY… and how it inspired me to earn 6-figures coaching 6 hours/month.
Below the video please post your BIG WHY and any comments or questions you have about the
Lucrative and Leveraged Coaching Business Blueprint. I can’t wait to learn about your BIG WHY and
cheer you on!
Watch the training video, share your BIG WHY and post comments or questions here:
www.groupcoachingsuccess.com/bigwhy

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Hello and Welcome!

You made a smart decision to download this Blueprint.

Here are the 3 critical insights you’ll discover inside…

How does that sound?

Well, you’re in the right place!

Especially the lucrative and leveraged kind!

So what do you say? Shall we dive in?

Is it because you have a message to share and you’re

Do you want to have your own business so you can be in

Is coaching your natural gift, something you feel like you’ve

It was like that for me!

Within 3 months of hearing about this profession called coaching…

• I hired my very first coach.

So what is it for you?

Why are you a coach?

“Coaching is the greatest force for transformation on the planet.”

• Professionals who are stuck in jobs they hate.

Do you see how this list could go on and on?

But here’s the epidemic I see in the coaching profession…

Can you relate to any of that?

So what’s the solution?

Let’s start with the math.

To earn 6-figures ($100,000 year) you need to generate $8,333/month.

Depending on how many sessions you offer your clients…

…that can add up to A LOT of coaching.

Doesn’t that look a lot better?

That might seem counter-intuitive, but it's true!

There are a couple of reasons why…

First is the accountability.

Now, most coaching provides some degree of accountability for

But let me ask you something… when one of your private

DECIDE to have a Lucrative and Leveraged Coaching Business.

Well, now’s the time!

So… are you making the decision to coach groups?

Write your decision here:

And that’s why it’s important to identify your income goals.

Are you aiming for $50,000 - $100,000 per year?

Are you looking to build a multi-six or seven-figure coaching business?

What’s your annual income goal?

Write your income goal here:

Next, let’s identify the kind of impact you want to make.

Write the number of clients you want to impact here:

Do you only want to coach on certain days or weeks of the month?

Write your ideal coaching schedule here:

Now it’s time to start mapping out the components of

To help make this easier for you, I’ve created an online

The Group Coaching Success Revenue Calculator was

• You want to earn at least $200,000/year from your coaching business.

As a coach, you’ve probably experienced the power that

I bet you have a BIG WHY that motivated you to become a

Is it because of all the people’s lives you’ll be able to change?

What does your bank account look like?

What are you getting to do that you couldn’t do before?

And who are you doing these things with?

How do people see you differently?

Allow that to soak in for a moment…

Write down your BIG WHY here:

Share your “BIG WHY” here: www.groupcoachingsuccess.com/bigwhy

You can create a Lucrative and Leveraged Coaching Business!

You’re already on the right track by making the decision to coach

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