40+ Proven Tips to
Clarify Your Message &
Attract Premium
Clients on Social Media
Want a social media message that sells? Your weekly checklist...
1. Am I clearly articulating my niche & who I
serve?
2. Can I easily fill in the blanks to this statement?
I'm a __________ who helps __________ to
_________ so they can ___________
3. Have I spoken to, surveyed, or researched my
perfect-fit clients lately to get clear on what they
need & want?
4. Do I understand the language that my perfect-fit
client uses to describe their struggles, frustrations,
and fears?
5. Do I understand the language my perfect-fit
client uses to describe their dreams, aspirations,
and desires?
6. Am I including words and phrases in my content
that mirror my perfect-fit client's language?
7. Are my posts addressing the main objections
and hesitations that are holding my perfect-fit
clients back from working with me?
8. Am I sharing the benefits of my offer and
describing the transformation my work can
provide?
© Christine Blubaugh, LLC 2020
9. Am I educating my audience about what I do
and why it's important with my content?
10. Am I telling stories to entertain and inspire
my audience?
11. Am I sharing testimonials and social proof in
my content to build trust & credibility?
12. Are my testimonials showing specific results
that my clients are achieving?
Am I sharing behind-the-scenes of my life and
business?
13. Am I building brand recognition with an origin
story that I tell again and again?
14. Is my content positioning me as the go-to
expert in my industry?
15. Do I have a bold, scroll-stopping headline at
the top of each post?
16. Are my captions easy to read, with plenty of
white space?
17. Does each of my posts include a compelling
call-to-action?
18. Am I posting with a strategy to guide my
audience into my sales process?
19. Am I consistently sharing high-value content
on at least 1 platform?
20. Do I have time blocked in my schedule for
regular content creation?
21. Am I focused on being of service to my
existing audience instead of obsessing over
follower count?
22. Am I replying to every comment left on my
posts in a way that sparks conversation?
23. Does my content call out people who are
proactive, motivated, and ready to invest in
themselves?
24. Am I avoiding generic and jargony language in
my content?
25. Does my copy paint a detailed picture of
situations my ideal client is experiencing?
26. Am I boldly sharing my thoughts, opinions,
and what I really think in my content?
27. Does my content blend in with everyone else
in my industry, or do I stand out?
28. Am I repeating the same quotes as everyone
else, or creating my own unique message?
29. Have I sought out ideal clients and
collaboration partners on social media, instead of
waiting for them to find me?
30. Have I reached out to any ideal clients and
started a conversation?
31. Have I reached out to potential collaboration
partners and added value?
© Christine Blubaugh, LLC 2020
32. Am I spending more time creating my own
content and connecting with people than I am
consuming others' content?
33. Is my writing conversational and easy, rather
than stiff and corporate?
34. Am I confidently talking about and inviting
people to my offers?
35. Do my social media profiles clearly explain
who I help and how?
36. Is the specific ROI my clients get by working
with me clear in my content?
37. Is it easy for people to find the link to
whatever I'm promoting when they visit my
profiles?
38. Do I have a solid sales process to guide new
leads through - beyond social media?
39. Do I have the support I need to make sure
my message is clear and I'm showing up as
powerfully as possible online?
40. Am I staying true to myself with my content,
instead of trying to be like someone else online?
41. Am I working on my mindset around visibility
and the fear of being seen?
42. Is my attitude around "selling" positive and
supporting my business goals?
 Hey -
I'm Christine

When I'm not busy writing $700K sales pages

or upping email conversions by 400% -

I teach up-and-coming online coaches & experts how to

create their own meaningful, money-making messages for
social media.

The copywriting & connection methods I teach in my signature program - Social Posts that Sell -
have helped me sell offers ranging from $297 courses to $10K services packages using social media.

AND students in the program have achieved epic results like these...

“I’m fully booked and have leads reaching out regularly. I also
booked clients into my first coaching offer & got featured in national
news media!”
- Camilla G, Copywriter

“I landed clients directly through social media – which had never

happened before. People are finding me online & reaching out about
working together!“

- Morgan R, Soulful Lifestyle Coach

Follow me on Instagram to learn more copywriting & connection tips -

and comment on your favorite post!