Professional Documents
Culture Documents
Roadmap
PLAN BUILD LAUNCH GROW
Build Targeted
1 2 3
Initial Research Select
& Planning Customer Your Keywords
Profiles
Build Business
6 5 4
Find Your
Your Content Formation &
Domain & Brand
Formalities
Build Set up
7 Your Website
& Online 8 Analytics
& Reporting
9 Automate
Follow-ups
Properties
12 Launch
11 Pre-Launch
10 Set up Customer
Communication
Channels
13 Post-Launch
14 Attract
New Customers 15 Retain Existing
Customers
17 16
Scaling & Managing Your
Growth Online Business
Planning Your Online Business
The aim at this stage is to develop a clear plan for your online business,
giving you a solid foundation to build online success.
Build a list of an appropriate blend of long and short tail keywords for your
business
Use tools to dig deeper, expand, prioritize and refine your keyword list
Decide how you want to position your online business in the marketplace
Choose a name for your online business and purchase the domain
©OnlineBusiness.org
Building Your Online Business
The aim at this stage is to construct the assets needed to put your plans
for a successful online business into action.
©OnlineBusiness.org
Set up your scheduling tools to help post your content
Claim and build-out your business profiles on all relevant social channels
Begin to track leads, conversions and all useful qualitative and quantitative data
©OnlineBusiness.org
Establish monitoring and tracking of your competitors’ online performance
Track and utilize data from your social media and traffic campaigns
Write an engaging ongoing email series that promotes your business as well
as educates your customers and prospects
11. Pre-Launch
Write down your launch plans, goals and set a date
Consider hiring launch support – customer service, tech support, Facebook ads
Regularly email your list with useful pre-launch information such as behind
the scenes and details
Create a wait list website page for your upcoming online business
©OnlineBusiness.org
12. Launch
Make an online celebration of your business’s online doors opening
Survey leads that didn’t become customers and find out why they didn’t buy
©OnlineBusiness.org
Look at ways of increasing customer engagement - regular emails,
live calls, Social media posts
Find out why your customers leave and address any areas possible
Set up a win back sequence for customers you have not heard from recently
Under promise, over deliver and build a long term customer relationships
Know your numbers – keep track of signups, churn rate, customer acquisition cost,
lifetime customer value etc
©OnlineBusiness.org
17. Scaling & Growth
Look at additional sales tactics such as intro offers, upsells and cross-sells
Regularly assess the health of your online business including growth rate
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