Wheels-On The Go

GROUP 5 (MKTM27)
Almoradie, Jonna
Bautista, David John
Caspe, Angeline
Mojica, Vhishelle Lyka
Montaña, Vincent Roi
Narte, Harold
Reyes, Eward
Viado, Kiana Cassandra

BSBA MM 3-2
Market Analysis
I. General Market Condition

Tagaytay City is one of the cities that have many job opportunities. This is the
reason why Tagaytay City is a best the place for establishing a business. Nowadays,
this area has a huge number of business establishments. The business is not the only
one which will take the advantage but also the clients. WHEELS ON THE GO is a
delivery services in Tagaytay that provides a fast and reliable delivery courier that
will take care and supervision to your items, and your customer will recieve their
items in a good condition. It is a delivery services that help the small business owner
or online seller to satisfy their customer. We also have a online transaction, they can
communicate to us through our social media accounts but for us be able to protect our
riders from scammers we are only accepting the online payment.

II. Target Market Analysis

The target market for Wheels-on the go delivery service includes both
individual consumers as well as businesses. Wheels-on delivery service knows
precisely who is their ideal customer and how this customer selects a courier service.
Consumers primarily choose a courier service based on Speed, Reliability and
Timeliness next comes Cost and Customer Service. This is followed by Safety, Reach
and Convenience which Wheels On The Go have.

III. Competitor Analysis

Our direct competitors in the area are foodpanda, Lalamove, and Grab. We
are aware of their standing in the market thus giving us an edge on how to innovate as
we start operating as a business. One day delivery on all items is part of our service.
Olivares Plaza Tagaytay have malls and businesses of many industries and we will
acquire partnership for efficient business to business transactions.

IV. Marketing Strategy Assessment

 Product Strategy

The Wheels On The Go is a delivery service that will help business owner,
small or big businesses. The Wheels On the Go will be a medium that will make a
transaction smooth and easy for business owners and their customer. It will be a
delivery service that will be a good courier around tagaytay area. Nowadays, there
are so many businesses in tagaytay so the Wheels on the Go will be helping and
serving those businesses to give the order of their customers.
 Pricing Strategy

Wheels on the go will base its pricing strategy on the weight and distance
traveled. Starting at fifty PHP and increasing by ten PHP for each km.
With regard to weight, we charge twenty-five to fifty PHP each kilogram which is
limited to five kilograms.
1kg - 25 php
2kg - 31 php
3kg - 37 php
4kg - 44 php
5kg - 50 php

 Place Strategy

We will operate Wheels-On The Go around Tagaytay City, we will team up

with any local area businesses. Our delivery services expansion to deliver outside of
the desired market may be possible if the customer enjoy the service.

 Promotion Strategy

In order to promote Wheel On the go delivery services, we will use flyers and
tarpaulin where our email, contact number, location, and app will be seen there, that
our customers can make a delivery schedule and track our riders. Wheels On will
also use advertisements through social media platforms such as Facebook, YouTube,
and Instagram.

 People Strategy

A business to operate needs people. This people pertains to employees. For

them to be able to work and represent our business well in our customers and build a
strong relationship with them, they need to love their work first. So in this strategy,
we in our company promised to:
(1) Provide our employees good fellowship that will create positive
environment;
(2) Involve them in our decision making by asking them suggestions or
getting their observation and feedbacks based on their works including customers
concern;
(3) We will also support our employees by means of giving them a free meal
at work;
(4) by providing seminars and trainings related to their job to make them
grow; and lastly
 (5) Provide recognition and rewards to those employees who excel on their
jobs to make them more motivated in working and to inspire others to work hard.

 Process Strategy

The process strategy that the WHEELS ON THE GO used is more on

rendering the service with a smooth flow of operation or process and that is taking
the orders of a customer then delivering it to them fast and on time.

 Physical Evidence Strategy

The interior of any service environment is important. Therefore, the physical

evidence strategy that will be seen in WHEELS ON THE GO facility is the sorting
room that is applicable for all items that will be deliver. The WHEELS ON THE GO
also have an office where the employee will conduct the online transaction like
receiving calls and answering messages of the possible clients. The office also has a
waiting area for the riders to be comfortable while waiting for the items that they
will going to deliver and the kitchen area, as well.