Professional Documents
Culture Documents
A Feasibility Study
Submitted to the Faculty of the School of Business and Management
at City College of Tagaytay, Tagaytay City, Cavite
In Partial Fulfillment
of the Requirements for the Degree of
Bachelor of Science in Business Administration
Major in Marketing Management
July 2022
Republic of the Philippines
CITY COLLEGE OF TAGAYTAY
School of Business and Management
Tagaytay City, Cavite
APPROVAL SHEET
BIOGRAPHICAL DATA
The proponent, Florence Mae M. Bullo is a resident of Brgy. Kaysuyo, Alfonso, Cavite.
She is 21 years old and was born on September 10, 2000. Her mother is Thelma M. Bullo and
her father is Alejandro N. Fernandez. She finished her elementary at the age of 12 at North Hills
Village Elementary School and completed her Junior High School at Kaytitinga National High
School and for Senior High School she graduated at Saint Joseph Parochial School of Cavite at
During her senior high school years, she participated in the Sports for Peace in her school
as a Badminton player. She is one of the performers of DICES Festival of Gifts 2018 held at SM
City Rosario and awarded as Outstanding Voice Quality and Musical Interpretation.
The proponent, Benjie Fortaleza is a resident of Brgy. Kaybagal, South Tagaytay City,
Cavite. He is 25 years old and was born on September 4, 1996. His mother is Isadora
Dalogdogan, a housewife, and his father is Benido Eway Fortaleza. He finished his elementary at
the age of 12 at Muntindilaw Elementary School, and he graduated high school at Tagaytay City
During his elementary and high school years, he was an athlete at his school. He also
became the representative of their school in the poster making contest, and he won as champion.
The proponent, Jezreel Keilah C. Mamangun, is 21 years old and was born on July 11,
2001. A resident of Brgy. Pajo, Alfonso, Cavite. The youngest child of Mr. Ronald Canlas
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CITY COLLEGE OF TAGAYTAY
School of Business and Management
Tagaytay City, Cavite
Mamangun and Mrs. Lilian Credo Mamangun. She finished her elementary at the age of 11 at
Nazareth Institute of Alfonso, and she graduated high school at the age of 15 at Nazareth
Institute of Alfonso. After that, she finished her senior high school and took up Humanities and
Social Sciences at the age of 17 at Lucsuhin National Highschool. She is the youngest sweet
daughter, yet the eldest niece, the eldest granddaughter, the first girl born in the family. She's
The proponent, Ashley Monique P. Nuestro, is a resident of Brgy. Anuling Cerca II,
Mendez, Cavite. She is 21 years old and was born on June 3, 2001. Her mother is Mailin P.
Nuetsro, a housewife and her father is Calixto L. Nuetsro, a farmer. She finished her Elementary
at the age of 11 at Anuling Elementary School and she complete her Junior High School at
Anuling National High School and for Senior High-school she graduated at Olivarez College
During her High School she played table tennis and badminton as a student in her school.
During her Senior high school she chose ABM Strands and competes different competitions. She
The proponent, Gennyca L. Parohinog, she is 21 years old and was born on June 14,
2001. A resident of Tropical Village Brgy. San Francisco General Trias, Cavite. The only child
of Mr. Genny Parohinog and Mrs. Sharon Parohinog. She finished her elementary at the age of
12
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CITY COLLEGE OF TAGAYTAY
School of Business and Management
Tagaytay City, Cavite
at Tropical Village Elementary School, and she graduated high school at the age of 16 at
Tropical Village National High School. After that, she finished her senior high school at the age
daughter to her parents, and a very talkative type, so everyone can be a friend of her.
The proponent, Charilyn Tandog, she is 21 years old and was born on April 07,2001. A
resident of Brgy. Tibig,Silang,Cavite. The oldest child of Mr. Charlie Tandog and Mrs. Jocelyn
Rosales. She finished her elementary at the age of 11 at Tibig Elementary School, and she
graduated high school at the age of 15 at Munting Ilog National High School. After that, she
finished her senior high school and took up General Academic Strand at the age of 17 at Munting
Ilog Integrated National High School. She is the oldest among the two of her brother ,so she
should be the breadwinner of the family . She's ambitious, hardworking and friendly one.
Republic of the Philippines
CITY COLLEGE OF TAGAYTAY
School of Business and Management
Tagaytay City, Cavite
ACKNOWLEDGEMENT
First and foremost , praises and thanks to the Almighty God for his shower of blessings.
Without Him the success of the analysis would not have been possible.
Dr. Obel M. Canoy, the president of City College of Tagaytay (CCT), for allowing us to
Ms. Faith M. Maraan, LPT.MMPA,JD the dean of School and Business Management.
Ms. Jade Harina, the subject teacher professor and especially to Mrs. Luie Piliin, for
their time and concerns who greatly shared experience in this field and valuable comments and
All the respondents who spend time honestly sharing their personal information and
answering surveys.
Families and relatives for their unending support physically, emotionally and mentally.
Lastly, the group would like to take everyone who contributes to finish this study without
them.
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CITY COLLEGE OF TAGAYTAY
School of Business and Management
Tagaytay City, Cavite
LIST OF TABLES
LIST OF FIGURES
Figure 1:
Figure 2:
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CITY COLLEGE OF TAGAYTAY
School of Business and Management
Tagaytay City, Cavite
TABLE OF CONTENT
TITLE PAGE
Title Page………………………………………………………………………………i
Approval Sheet………………………………………………………………………...ii
Biographical Data……………………………………………………………………..iii
Acknowledgment……………………………………………………………………...iv
List of Tables…………………………………………………………………………..v
List of Figures…………………………………………………………………………vi
Executive Summary………………………………………………………………….vii
I. Introduction………………………………………………………………………….
c. Competitors (Direct/Indirect)...................................................................
e. Marketing Strategy………………………………………………………
a. Product Design…………………………………………………………..
b. Production Process……………………………………………………...
e. Quality Control…………………………………………………………...
f. Gantt Chart……………………………………………………………….
V. Organizational Management…………………………………………………..
a. Form of Ownership……………………………………………………...
c. Organizational Structure………………………………………………..
e. Company Policies……………………………………………………….
b. Sources of Financing…………………………………………………...
c. Financial Assumptions………………………………………………….
d. Projected Income………………………………………………………..
References……………………………………………………………………...
Appendices…………………………………………………………………….
EXECUTIVE SUMMARY
A feasibility study submitted to the faculty of the School of Business and Management at
City College of Tagaytay, Tagaytay CityCavite in partial fulfillment of the requirements
for the degree of Bachelor of Science in Business Management Major in Marketing
Management with Contribution No.___ Prepared under the supervision of Mr. /
Ms.____________, MBA.
INTRODUCTION
Chicken nuggets are a quintessentially American food: easily mass-produced and a quick,
convenient protein source that can be eaten on the go. A staple of fast-food restaurants and
grocery freezer aisles for decades, they weren’t always on America’s dinner plates and children’s
menus. It would take war, laboratory experiments and changing U.S. dietary guidelines before
chains like McDonald’s catapulted chicken nuggets to a household name. Though the origin of
chicken nuggets, like so many food items, remains disputed, it’s commonly accepted that
Republic of the Philippines
CITY COLLEGE OF TAGAYTAY
School of Business and Management
Tagaytay City, Cavite
University in 1963. They were among dozens of poultry products he developed during his career,
including turkey ham and chicken hot dogs, helping to greatly expand the U.S. poultry industry.
Robert C. Baker was both a product of changes going on in the poultry world and a driver
of those changes,” says Striffler. “Industry leaders quickly realized that real profit would not so
much come from producing more chicken, but by doing more to chicken. Baker’s innovation was
to mold boneless bite-size morsels from ground, skinless chicken (often from the little-used parts
of the bird), and encase them in a breading perfectly engineered to solve two key problems: It
stayed put through both frying and freezing, critical for mass production and transportation. His
“chicken sticks” earned him the nickname the “George Washington Carver of chicken. Baker did
not patent chicken nuggets. Instead, he mailed the recipe to hundreds of American companies
who would later profit from his invention. But it would take a new health trend for Americans to
Sisig, the Filipino street food of chopped pig parts and chicken livers tossed with a spicy
and sour dressing, is said to have originated in Pampanga, a province centrally located on the
island of Luzon in the northern Philippines, although the dish was very different from what’s
commonly served today. The word sisig (pronounced see-sig) stems from sisigan, an old Tagalog
word that means “to make sour,” and sisig was basically a simple salad made with green papaya
Sisig got closer to its meatier modern version during the American occupation, when
Filipinos living near Clark Air Base in Pampanga could get pigs heads either for very cheap or
for free, as US Air Force personnel apparently didn’t have any use for them. Enterprising
Filipinos who saw treasure in the Americans’ trash boiled the heads, cut off the ears, jowls, and
The version of sisig that is ubiquitous today, the one that’s regarded as a cure-all for
ailments as varied as nausea and being hungover, and the one that the late Anthony Bourdain
called his favorite Filipino street food, is said to be the creation of Lucia Cunanan, who is now
lovingly referred to as Aling Lucing (the use of the title "Aling" is a sign of respect). At
"Crossings," her food stall located by railroad tracks in Pampanga, she stayed true to the original
dish but upped the ante by not just boiling but also grilling and frying the pig’s head parts, along
with its brain and chicken livers, and served everything on a sizzling platter. Her dish became
such a sensation that celebrities, politicians, and the elite flocked to her stall. (Yna Gilbuena
Oct.2021)
The researchers want to have a new blend of flavours for the Filipinos favourite nuggets
and sisig that has been for years in the market. The researcher come up with the combination of
sisig and nuggets because based on the history in the Philippines, snacks are the boiling point of
every cousin out and you can be enjoying this snack in toasted form. Therefore, the researchers
plan to introduce Master Sisig Nuggets at Buho Amadeo, Cavite. The stall named “Master Sisig
Nuggets” will bring to the students, young, adult, locals and even tourist to taste a delicious
blend of beef or chicken coupled with a variety of flavour to fill their hungry stomachs and sizzle
General Objective
Specific Objective
● To examine the buying behavior of the target market in terms of the product and
Students. As a marketing student, this study helps to further our knowledge about
building a business.
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CITY COLLEGE OF TAGAYTAY
School of Business and Management
Tagaytay City, Cavite
Society. The study can help the society and their benefits from the Street Food Truck.
Since this business is focused on producing quality/healthy products, they can use this as an
School. The Feasibility study can be very essential for the basis of the following stu dy
to
be made by the following students. This can be donated at the school library.
Future Researchers. The study will be helpful to future researchers who wish to conduct
similar and further studies about the street food truck business. This will be beneficial for them
and can help them get new information about their study.
Future Entrepreneurs. This study will benefit the future entrepreneurs to consider this
study as their basis on new trends in 2022, not just in the strategy, but also the aesthetics and art
of the business.
Potential Customers. Our main goal is to satisfy our customer and create our customer’s
This study focuses on healthy food because it contains vegetables. This study will be
conducted at Buho, Amadeo, Cavite. The data collection will be conducted to 100 randomly
selected potential customers around Tagaytay area who are willing to purchase our dishes.
The scope of the study will be focused on the customer's perception and viability of the
business. It will identify the internal and external factors involved in the business as well as the
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CITY COLLEGE OF TAGAYTAY
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strategic plan that is made in order to achieve the objectives and goals of the organization, other
MARKETING ASPECTS
Nuggets were invented in the 1950s as a means of enabling mechanically recovered meat
to stay in one piece without covering it with a skin and thereby making a sausage. The nugget
was invented by food chemist Professor Robert C Baker of Cornell University, New York, who
worked out the correct formula of coatings to enable a nugget to survive chilling, freezing, ovens
and fryers. Tasty ingredients included tertiary butylhydroquinone, and the ever-versatile
Sisig is an iconic dish of central Luzon, as that’s where its most southern province. Lucia
Cunanan, a Filipino restaurateur based in Angeles Pampanga, is credited with creating the
modern version of sisig, by serving the dish on a sizzling plate to make the meat crispier, and
adding chicken liver and vinegar to the ingredient, in the mid- 1970’s. Sisig is a Filipino dish
made from parts of pig’s face and belly and chicken liver which is usually seasoned with chili
The stall is located at Buho Amadeo Cavite. The place is a little market (talipapa) in which a
lot of people visit everyday. It is a busy place which can improve revenue and increased
marketing exposure which can outweigh the extra cost. There are a lot of types of business in
Buho Amadeo. It means that the demand of the customers is going huge so businesses need
to establish one in a particular market. The large amount of foot traffic in a busy area offers a
ready-made customer base that will decide to enter the store out of curiosity at first, but then
The target market of this study are the three barangays, namely; Maitim 2 nd West, Maitim
2ndCentral and Kaybagal North ages 21 to 65 years old which have purchasing power with
Competitor’s Analysis
Knowing our competitors is important to the business's success. It's important to make a
Source: City Planning and Development Office of Tagaytay and the BNS of four selected
barangays
Computation:
The frequency of buying of our respondents is 96. Our basis for getting this frequency is
the result of our survey, in which the proponents mostly answered that they eat Sisig twice a
week. So,in one month, there are four weeks. Therefore, 4 x 12 equals 48 x 2 = 96.
Republic of the Philippines
CITY COLLEGE OF TAGAYTAY
School of Business and Management
Tagaytay City, Cavite
To get the total demand per year, the proponents multiplied the total population per
The method used to compute the projected demand is arithmetic straight – line
method.
2023 395,194
2024 400,436
2025 405,678
2026 410,920
2027 416,162
Computation:
To get the result for the year 2023, add 5,242 in the year 2022.
Total
2023
2024
2025
2026
2027
2023
2024
2025
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CITY COLLEGE OF TAGAYTAY
School of Business and Management
Tagaytay City, Cavite
2026
2027
Market Share
2023
2024
2025
2026
2027
Projected Sale
The table shows the projected sales of Master Sisig Nuggets for the year 2023, 2024,
2025, 2026, 2027.
Sisig Nuggets
● Beef
● Pork
● Chicken
TOTAL
Sisig Nuggets
● Beef
● Pork
● Chicken
TOTAL
Sisig Nuggets
● Beef
● Pork
● Chicken
TOTAL
Sisig Nuggets
● Beef
● Pork
● Chicken
TOTAL
Sisig Nuggets
● Beef
● Pork
● Chicken
TOTAL
Marketing Strategy
Product Strategy
The researchers present a variety of unique Master Sisig Nuggets flavors from which
the customer can choose. Since the business is new to the market the researcher will have a
Pricing Strategy
Cost-based pricing strategy is a pricing method in which the selling pricing of goods or
services is based on their cost of production, manufacturing, and distribution. We will consider
the material’s price and our production as our basis on setting our prices to pay back the hard
Place Strategy
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CITY COLLEGE OF TAGAYTAY
School of Business and Management
Tagaytay City, Cavite
The store is located at Brgy. Buho, Amadeo, Cavite. The researcher chose this
location due to the advantage that the area is along the highway, which can easily catch the
Promotion Strategy
● Social media
Nowadays, using social media to promote business is really beneficial. It is the most
common way for people to promote their business. Master Sisig Nuggets uses Facebook to
● Tarpaulin
Our business will also use tarpaulins to attract customers along the highway and
signage for the customers to easily notice the proposed business. It can also give the
This promotion lets the customer taste the product first before buying. The duration
of this promotion is one month, so every weekend we will do free tastings to be able to get
more customers. Every weekend we will only produce 30 bite-sized nuggets. Offering
consumers a taste of what's to come, and allows them to feel confident with their purchase.
People strategy
This strategy is one of the most important areas of people and organizational strategy is
strategic workforce planning – the need to understand future demands for skills and resources,
recognize the gaps between supply and demand and work through the many ways in which those
gaps might be filled.This has become recognized much more as a critical need in business
thinking.
Republic of the Philippines
CITY COLLEGE OF TAGAYTAY
School of Business and Management
Tagaytay City, Cavite
Master Sisig Nuggets will have a store that will provide excellent customer service
by allowing them to sit while waiting. Our business focuses on delivery and supply in order
to provide convenience to our clients. Customers will notice the location because it is close
to the highway.
Process Strategy
Master Sisig Nuggets values solid customer relationships, customer delight, and
customer loyalty, hence the company concentrates on providing the best service possible. To
ensure client pleasure, the proponents will closely follow the process operation.
Payment Method
● Gcash
● Cash
Payment Policy
Return and refund policy is also included if the customer’s complaint is reasonable.
● Go to our official Facebook page “Master Sisig Nuggets” and leave a message.
● Message must include the reason, date and time of order or purchase, together
with the picture of receipt and product received..
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CITY COLLEGE OF TAGAYTAY
School of Business and Management
Tagaytay City, Cavite
Distribution
TECHNICAL ASPECTS
Product/Service Design
Master Sisig Nuggets is a sisig formed into nuggets. It was named “Master Sisig
Nuggets because it will be the first sisig formed into nuggets in the market.. The main dish
of Master Sisig Nuggets is pork sisig nuggets that consists of pork Face’s with onion chilli
pepper and other seasonings. Master Sisig Nuggets also offered ‘’Chicken Sisig Nuggets
and Beef Sisig Nuggets..Master Sisig Nuggets will use plastic as a packaging.
Production Process
TOTAL ₱ 34,400.00
Spatula(stainless) 3 30 90.00
Tray 4 60 240.00
Bowl 10 20 200.00
TOTAL ₱ 8,915.00
TOTAL ₱ 22,900.00
TOTAL ₱ 5,000.00
Scissor 2 50 100.00
Notepad 3 30 90.00
TOTAL ₱ 1,360.00
Rugs 10 10 100.00
Republic of the Philippines
CITY COLLEGE OF TAGAYTAY
School of Business and Management
Tagaytay City, Cavite
Apron 5 50 250.00
Dustpan 2 50 100.00
TOTAL ₱ 2,255.00
TOTAL ₱ 6,299.00
Quality Control
To meet our customer’s satisfaction, our goal is to maintain the cleanliness, good quality
and to maintain the original taste of our product to retain the taste in their taste’s buds.
Raw Materials
Description Quantity Unit Price Total Price
Republic of the Philippines
CITY COLLEGE OF TAGAYTAY
School of Business and Management
Tagaytay City, Cavite
TOTAL ₱ 11,110.00
Production Process
● Dredge each beef sisig nugget in seasoned flour then dip in beaten egg. Roll over bread
crumbs until coated.
● Let it rest in a few minutes then ready to pack.
● Put it in the freezer.
Finished Goods
A Gantt chart is a type of bar chart that illustrates a project schedule. This chart
lists the tasks to be performed on the vertical axis, and time interval on the horizontal axis.
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CITY COLLEGE OF TAGAYTAY
School of Business and Management
Tagaytay City, Cavite
We will ensure that all types of trash will be properly disposed of to its designation and
we will make sure that we will not cause any harm to the environment. We will also try to
conserve water, use a long lasting lightbulb, and will not use any chemical.
Form of Ownership
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CITY COLLEGE OF TAGAYTAY
School of Business and Management
Tagaytay City, Cavite
There are six (6) partners in the business so we decided to choose the PARTNERSHIP
OR GENERAL PARTNERSHIP as a form of ownership. All of them have the authority to run
the said business and are involved in day-to-day operation of the business. Partners will treat
Vision
To become one of the famous innovative food businesses worldwide from the small city
Mission
To offer affordable high quality food that is nationally competitive, has a great food
Organizational Structure
We as investors and a shareholder of the Master Sisig Nuggets business will have equal
profit and loss and create a systematic view of the organization. The General Manager should
Manpower Requirement
Table No. 16: List of the Employees needed in Master Sisig Nuggets
Admin 1
Finance 1
Marketing 1
Operation 1
Production 1
TOTAL 6
companies.
Master Sisig Nuggets employees must follow the following rules and regulations:
1. All employees are expected to be on time on working hours, being late is highly
discouraged.
3. All employees are expected to show courteous behavior towards customers, co-
4. Smoking is not allowed inside the store premises. This applies not only to the
employees but also to the customers but also to the customers and visitors.
5. Any misconduct act and behavior will face the following consequences:
“Consequences are based on the gravity of misconduct acts and behavior committed”
FINANCIAL ASPECT
Republic of the Philippines
CITY COLLEGE OF TAGAYTAY
School of Business and Management
Tagaytay City, Cavite
The financial feasibility aspect of Master Sisig Nuggets projects how much initial capital
is required or necessary resources of capital, returns on investment, and other financial respects.
It looks at how much cash is required, where it comes from, and how it will be spent.
Supervision on financial aspects plays a very vital role in the development or progress of any
good business. Adequate or sufficient capital is necessary or required to meet daily expenses and
operation to purchase long term assets for the company’s requirement: accordingly, funds should
also be there to deal with future unforeseen over costs which arise. The content of the financial
aspect may include sales projections or forecasts. Projected statement of financial aspect may
statement of financial condition, projected statement of cash flows and project statement of
changes in partner’s equity/ Finally, the financial statements and break even analysis and ratios
that could help the proponent of the study widen each ability to man the proposed business
endeavor.
The Proponent's main Source of funds or investment for this business is primarily
personal investment or personal saving. The co-owners have decided to contribute their own
assets to this business. With the proponent’s own cash or with collateral in their assets. This
proves to investors and bankers that the proponents have a long-term commitment to their project
SEC 1,520.00
5,320.00
Marketing Expenses
TOTAL ₱ 60,320
Financial Assumption
2. The financial statement are projected from January 20, 2023 - December 31, 2027
6. Net Income (Loss) will be divided to partners based on their Profit and loss ratio.
Master Sisig Nuggets business will offer savory foods and make sure to meet the best
quality and an affordable price at the same time to meet our customer’s loyalty and a target
market.
It will be both beneficial for suppliers and Master Sisig Nuggets business, but it will be a
big help for their business as well because they can be our lifetime supplier if ever our business
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CITY COLLEGE OF TAGAYTAY
School of Business and Management
Tagaytay City, Cavite
becomes successful. We will be loyal customers too if the quality that Master Sisig Nuggets
We will provide a fun and beneficial experience for the employees and make our
environment as friendly as possible, also to take care of the employees for everyone's peace of
Keep a systematic order for them to be trained in a systematic workplace, yet be fun and
Master Sisig Nuggets will start a change by reducing the usage of plastic to help the
environment and will watch the action of the business activities and make sure not to make
Master Sisig Nuggets business will be a consistent and effective tax payer to contribute to
the government, as well as the employees income taxes, and to be fair and loyal to the
government.
Republic of the Philippines
CITY COLLEGE OF TAGAYTAY
School of Business and Management
Tagaytay City, Cavite
REFERENCES
https://www.dailyhindnews.com/who-invented-chicken-nuggets-history/
https://www.seriouseats.com/sizzling-sisig-5196333#:~:text=Sisig%2C%20the%20Filipino
%20street%20food,from%20what's%20commonly%20served%20today.
https://www.yummy.ph/recipe/chicken-sisig-recipe-a157-20220630
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CITY COLLEGE OF TAGAYTAY
School of Business and Management
Tagaytay City, Cavite
Grinder Freezer
Ballpen Calculator
Notepad Scissor
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CITY COLLEGE OF TAGAYTAY
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Tagaytay City, Cavite
Sponge Disinfectant
Hairnet Broom
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CITY COLLEGE OF TAGAYTAY
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Tagaytay City, Cavite
Facemask Apron