Professional Documents
Culture Documents
Books
Dr. S.L. Gupta. (2011). Research Methodology text and cases with SPSS
applications. New Delhi:International Books House Pvt.Ltd.
Judy Strauss & Raymond Frost , E-Marketing, sixth edition, Pearson Prentice
Hall, Pp 17
184
Jagadish. R. Raiyani. (2012). Research Methodology- Theory and Techniques,
New Century Publications, New Delhi.
Miller Michael (2015), B2B Digital Marketing. Pearson Education, New Delhi
Mohapatra, Sanjay; and Kanth, Suman Kumar (2013), E-Marketing, Wiley India
Pvt Ltd., New Delhi.
Roberts Lou Mary (2010), Internet Marketing, Cengage Learning, New Delhi
Strauss Judy & Frost Raymond. (2009) E-Marketing, sixth edition, Pearson
Prentice Hall, pp 17, 20, 21, 306, 307,310
185
Waman. S. Jawadekar, Management Information Systems, 4th Edition, Tata
McGraw-Hill, New Delhi
Will Rowan, Digital Marketing, using new technologies to get closer to your
customers, Kogan Page, London, 2002, pp 1, 4,5, 75
Gobinda Roy, Biplab Datta & Rituparna Basu (2017) Trends and Future Directions
in Online Marketing Research, Journal of Internet Commerce.
186
Kansal Purva (2012) Indian Consumers Attitude about Blog and Community
Marketing. SURVEY: A Management Journal, Vol.52, Nos.3 & 4, 86-94. 2012.
Mehta Dina and Athalye Shubhangi (2012) The Future of Insights. Vikalpa, 37,
Number 4, 97-101. October – December 2012.
Malhotra Amita (2012) Defining Purpose and Meaning in Social Media. Vikalpa,
37, Number 4, 102-105. October – December 2012.
Rao Sachin (2012) Facebook for Businesses. Vikalpa, 37, Number 4, 90-92.
October – December 2012.
Sharma Anshul Bal, Dasgupta Abishek and Mallick Shelley (2013) Relevance of
Social Media in HR. SURVEY: A Management Journal, Vol.53, Nos.1 & 2, 14-40.
2013.
187
Sharma Monika, Kalra Deepshika, ‘An Empirical Study of Online Social Influence
Marketing with Reference to Customer's Product Purchase Decision and Product
Recommendation’ (2011), Indian Journal of Marketing, Vol 41 (8), August 2011.
Tauber.E.M. “Why do People Shop?”, The Journal of Marketing, Vol.30, pp. 46-
49
Ph.d Thesis
Jain. Neha. (2014) E Marketing and the consumer decision making process, Ph.d
Thesis, 2014; http://hdl.handle.net/10603/28662
Khemka Sujita, (2006) Prospects and problems of web_based marketing for Indian
companies, http://hdl.handle.net/10603/55145 . Ph.d Thesis
188
Kumari. Nidhi .(2017) Segmenting the online consumer market by online purchase
behavior in Eastern India perspective, Ph.d Thesis,
http://hdl.handle.net/10603/170490.
Newspaper
Nair Arun (2012) Contemporary Trends in Social Media. Vikalpa, 37, Number 4,
85-90. October – December 2012.
189
“India shifts towards e-Tail”, Times of India, 8th October, 2014
“Flipkart sale impact: Traditional retailers call for govt intervention, Times of
India, 8th October, 2014
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