Dr.

VISHAL SHUKLA
Ph. D (BHU, Varanasi), MBA (HBTI, Kanpur)
Professor
Department of Management Studies
Dayananda Sagar College of Engineering
Bengaluru, India
Email: vishal.azh@gmail.com
M: +91-9899180165, +91-8840687801

Teaching and Research Experience: 15 Years

Google Scholar h-index: 5
ResearchGate Score: 5.04
DOB: 09 July 1981

WORK EXPERIENCE

▪ Currently working as Professor at Department of Management Studies,

Dayananda Sagar College of Engineering, Bangalore. In this job role, I am
handling Marketing Management and Business Analytics courses. I am also
responsible for monitoring and evaluation of course curriculum and implementation
of Outcome-Based Education. I am the NBA Coordinator for the department and
also responsible for conducting FDPs, Seminars and Conferences.

▪ Worked as Associate Professor at Presidency University, Bengaluru. In this job

role, I handled Business Analytics courses. I was the program chair for Industry 4.0
specialization where I introduced four new specializations viz. Business Analytics,
Fintech, e-Commerce and Supply Chain Management and Digital Marketing. I was
also the head of the research cell and also served as a research advisory committee
member for three Ph.D. scholars out of which one Ph.D. has been awarded.

▪ Worked as Assistant Professor at Asia-Pacific Institute of Management, New

Delhi. In this job role, I taught Marketing Management and Marketing research
courses.

▪ Worked as Assistant Professor at Institute of Management Studies, Ghaziabad.

In this job role, I taught various courses like Marketing Management, Marketing of
Services (with Prof. Ajay Pandit, Ex-Professor, FMS, University of Delhi), Strategic
Management, and Marketing Research. I was also the member of the research cell
and have conducted two FDPs and one International Conference. I also served as an
ad-hoc member for various committees pertaining to academic administration.
 ▪ Worked as an Assistant Professor at IMS-Unison University (formerly Institute of
Management Studies), Dehradun. In this job role, I taught Marketing Management,
Research Methods, Marketing Research, Marketing of Services and Rural Marketing.
I was the Ph.D. coordinator of the university where my job role was implementation,
monitoring and evaluation of Ph.D. program offered by the university. I also taught
research methods course to the Ph.D. scholars of the university. I also served as a
member of Board of Studies and Member of Board of Research. I was also the editor
of the university journal Pragyaan: Journal of Management.

▪ Worked as an Assistant Professor at SSIMT, Lucknow, taught PGDM Students

Marketing Management, Marketing of Services and Marketing Research. Also
handled the responsibilities of an Examination Controller.

CORE PROFILE AND STRENGTHS

✓ I am proficient in Big Data Analytics and Visualization using R, Python, PowerBI

and IBM-Watson
✓ I have an expertise of Marketing Research and Analytics
✓ I am proficient in conducting training on statistical tools like IBM-SPSS, AMOS,
Jamovi, Rstudio, Python programming, Microsoft PowerBI and Tableau.
✓ I have a research oriented approach in teaching
✓ I have administrative capabilities pertaining to Institution building
✓ I have a learning and sharing attitude of knowledge

TECHNICAL SKILLS

R, Python, Statcraft, Jamovi, Tableau, Microsoft Power BI, IBM-Watson, IBM-SPSS, and
MS-Office

COURSES TAUGHT AT UG/PG LEVEL

• Business Analytics • Marketing Research

• Business Research Methods • Marketing Management

• Marketing of Services • Rural Marketing

DOCTORAL DEGREE DETAILS

 ✓ Ph.D. on the Topic “E-Commerce in Rural India: A Case Study of ITC e-
Choupal” under the supervision of Dr. S.K. Dubey, FMS, BHU, Varanasi,
2012

EDUCATIONAL QUALIFICATIONS
Course/ Degree Institute / University Year of Passing Specialization

MBA HBTI, Kanpur 2007 Marketing & IT

B. Pharma. UPTU, Lucknow 2005 Pharmaceutical Sciences
Master Diploma NIMACT, Allahabad 2001 Internet Science & Web
Technology
12th Board of High School 1999 Science (Biology Stream)
and Intermediate
Education, U.P.
10th C.I.S.C.E., New Delhi 1996 Science

PUBLICATION DETAILS

International Journals
1: Gupta, S., Shukla, V., & Pandiya, B. (2022). Tourists’ motivation towards destination
visit intention post-pandemic: Scale development and validation. International Journal of
Tourism Policy, 12(2), pp. 160-178. DOI: 10.1504/IJTP.2022.122234 (Scopus Indexed and
Listed in ABDC ‘C’ Category, and UGC-CARE). In this article, we identified six additional
factors that affects the tourists’ motivation during the unperecedented times particularly
the contemporary COVID-19 pandemic.

2: Shukla, V., Prashar, S., & Pandiya, B. (2021). Is price a significant predictor of the churn
behavior during the global pandemic? A predictive modeling on the telecom
industry. Journal of Revenue and Pricing Management, 1-14. DOI:
https://doi.org/10.1057/s41272-021-00367-2. (Scopus, Web of Science Indexed and
Listed in ABDC ‘B’ Category). In this article we built a predictive model through
discriminant analysis. We identified the factors that can help telecom companies predict
and classify the churning and non-churning customers.

3: Shukla, V. (2021). Electric Vehicles in India: Current Trends and Future Forecasts.
International Journal of Electric and Hybrid Vehicles, 13(2), pp. 117-126. DOI:
10.1504/IJEHV.2021.10038964 (Scopus, Web of Science and ESCI Indexed, Listed in
UGC-CARE). In this article the author explored the expected demand for Electric Vehicles,
the market share and the contribution of the EVs and associated technologies to the foreign
trade.

4: Mohammed, A.S., Shukla, V., & Pandey, A.C.(2020). Enhancing Sentiment Analysis
using Enhanced Whale Optimization Algorithm. International Journal of Intelligent
Information and Database Systems, 13(2-4), pp. 208-230. DOI:
10.1504/IJIIDS.2020.109456 (Indexed in Scopus and ACM Digital Library). In this article
we proposed a new algorithm fo sentiment analysis. The performance of proposed method
has been tested on Twitter datasets and compared in respect to mean accuracy, mean
recall, and mean precision, mean fitness with state-of-the-art approaches. The proposed
method attains the highest accuracy for most of the datasets compared to the state-of-the-
art.

5: Shukla, V., Srivastava, P.K., Kumar, P.,& Kumar, Y. (2019). Apparel Retail Store Choice
among Gen Y Consumers: Importance-Performance Analysis. Asian-African Journal of
Economics and Econometrics, 19(2), pp. 287-295 (Listed in ABDC ‘C’ Category, UGC-
CARE). In this article we conducted a study on the Gen Y consumers also known as
millenials. We studied their preference towards apparel retail stores and classified them into
four quadrants using Importance-Performance Analysis.

6: Pandey, D.K., Giri, S., Srivastava, S., Shukla, V., & Pandiya, B. (2022). Role of Supply

Chain Agility in streamlining organizational performance: A study on the SMEs. Empirical

Economics Letters, 21(2), Special Issue. (Listed in ABDC ‘C’ Category, Web of Science

and UGC-CARE)

7: Shukla, V., & Hameed, A. (2016). Lights and purchases: an analytical study of purchase
behavior.International Journal of Social Science and Interdisciplinary Research, 5(5), pp.
76-82. (UGC Listed)

8: Shukla, V., & Hameed, A. (2016). Customer preferences juxtaposed to the service
facilities with respect to credit services. International Journal of Marketing Financial
Services and Management Research, 5(5), pp.70-79. (UGC Listed)

9: Alam, F., & Shukla, V. (2016). Effective Utilization of Data Mining Techniques for Digital
Security. International Journal of Engineering and Computer Science, 5(12), pp. 19274-
19282 (UGC Listed)
10: Shukla, V. & Tiwari, S. P. (2015). Dea: A New Approach To Measure Hospital
Operations Efficiency. International Journal of Technical Research and Applications, 3(3),
pp. 368-373. (UGC Listed)

National Journals

1 :Adlakha, A., & Shukla, V. (2014). Impact of Organized Retail Outlets on Unorganized
Small Shops and Hawkers in Uttarakhand. Asian Journal of Research in Business
Economics and Management, 4(3), pp. 171-187. (Web of Science)

2 : Shukla, V. (2013). Indian Rural Market Opportunities and Challenges. Trans Asian
Journal of Marketing & ManagementResearch, 2(2), pp. 40-47.

3 : Pathak, V. K., Shukla, V., & Singh, M. (2013). Customers' Perception of ICT Based
Services of State Bank of India. Pragyaan Journal of Management 11(1), pp. 18-22

4 : Shukla, V. (2012). Communication Strategies in the Indian Rural Markets: An Effective

Way to Tap the Hinterland. Anukriti, 2(3), pp. 265-270

5 : Shukla, V. (2012). Rural e-commerce in India: A profitable digital transformation. Shodh

Drishti, 3(3), pp. 351-356

Patent
Patent titled “Artificial Intelligence Based Smart Door System and Method
Thereof” published in the Official Journal of The Patent Office. Govt. of India,
dated 25 June, 2021. Application No. 202141025551. Granted in Australia with
Patent number: 2021103949.

Conference Papers
International (held Abroad)
1 : Vishal Shukla & AmitAdlakha (2014). Mapping Flexibility in Retail Strategy: A Study on
Opportunities and Challenges for Uttarakhand (Pages: 382-393). 7th International
Conference on Contemporary Business, Organized by Curtin University, Singapore and IIT-
Delhi. Held at Singapore.

National (held in India)

1 : Vishal Shukla (2017). The Effectiveness of Corporate Democracy in India. International
Conference on Corporate Governance: Retrospects and Prospects. Organized by Institute of
Management Studies, Ghaziabad.
2 : Vishal Shukla, Mitushi Singh and S.K. Dubey (2009). ICT for Rural Development.
International Conference on Agripreneurship and Rural Development,Organized by FMS,
Banaras Hindu University, Varanasi.
3 : Vishal Shukla, Mitushi Singh and S.K. Dubey (2009). Indian Retail Marketing: Issues
and Challenges. International Conference on Marketing and Business Strategy, Organized
by IBS- Hyderabad.

4 : Vishal Shukla and S.K. Dubey (2009). Rural e-Commercein India: A Profitable Digital
Transformation. 2nd Conference onMarketing to Rural Consumers organized by IIM-
Kozhikode.

5 : Vishal Shukla & Biju Varghese (2012). Employability Skills among the budding
Professionals: A Case Study of the Management Students of the Kottayam District.
Conference on Contemporary Relevance of Mahamana’s Vision and Thought, Organized by
FMS-BHU,Varanasi.

FDP/WORKSHOPS CONDUCTED/SESSIONS DELIVERED

▪ Delivered sessions as a resource person in ICSSR sponsored workshop on Research
Methodology held from 21 to 30 March 2022, organized by BBAU, Lucknow ( A central
university).
▪ Delivered session as a resource person in ATAL FDP on Data Analysis using R held
from 25 October 2021 to 29 October 2021, organized by BBAU, Lucknow ( A central
university).
▪ Delivered Session as a resource person in a Webinar held on 08 November, 2021 at
Ramanujan College, University of Delhi.
▪ Conducted as a resource person a one week Faculty Development Programme-cum-
workshop on Data Analytics using R at Maharaja Agrasen Institute of Technology,
Delhi from 23 July, 2021 to 27 July, 2021.
▪ Conducted as a convener and resource person a five days National Faculty Development
Programme Quantitative Methods at Presidency University, Bangalore from 12 July,
2021 to 16 July, 2021.
▪ Conducted as a resource person a two days hands-on workshop on Data Science with
Python at Aligarh Muslim University, Aligarh from 08 July, 2021 to 09 July, 2021.
▪ Conducted as a resource person a five days hands-on workshop on R for Absolute
Beginners (Series-1) from 21 May, 2021 to 25 May, 2021.
▪ Conducted as a resource person a five days hands-on workshop on R for Absolute
Beginners (Series-2) from 11 June, 2021 to 13 June, 2021.
▪ Conducted a Webinar on Data Analysis using Statcraft on June 05, 2021.
▪ Conducted a Webinar on The Art and Science of choosing an effective research
 design and quantitative methods at Presidency University, Bangalore. (06 February,
2021)
▪ Conducted as a resource person hands-on sessions on Data Analysis in an AICTE
Sponsored STTP on Importance of Research Methodology in Clinical Research and
Pharmacovigilance at PSIT, Kanpur. (14-19 December, 2020)
▪ Conducted a FDP on Data Analysis and SEM Techniques in Behavioral Sciences at
IMS, Ghaziabad (May 06-10, 2019).
▪ Conducted a FDP on Advance Research Methodology and Modeling Techniques at
IMS, Ghaziabad (May 07-11, 2018).
▪ Worked as a Joint Organizing Secretary of International Conference on Agripreneurship
and Rural Development, Organized by FMS-BHU, 2009.

Ph.D. GUIDED/CONSULTANCIES/PROJECTS/ASSOCIATIONS
▪ Has been empanelled as a subject expert to draft the Students’ Handbook and
Teachers’ Handbook on Logistics Management by NCERT, under the directives of
MHRD, India.
▪ Member of American Marketing Association, USA.
▪ Ad-Hoc Reviewer of Journal of Retailing and Consumer Services, an Elsevier Journal
(ABDC Listed and Scopus Indexed).
▪ Ad-Hoc Reviewer of International Journal of Quality and Service Sciences, an
Emerald Journal (ABDC Listed and Scopus Indexed).
▪ Ad-Hoc Reviewer of Electronic Commerce Research and Applications, an Elsevier
Journal(ABDC Listed and Scopus Indexed).
▪ Ad-Hoc Reviewer of International Journal of Tourism Policy, an Inderscience Journal
(ABDC Listed and Scopus Indexed).
▪ Ad-Hoc Reviewer of Academy of Management Conferences.

▪ Guided one Ph.D. (Thesis defended successfully and Degree Awarded).

SCHOLARSHIPS, HONOURS & AWARDS

▪ Awarded with Research Fellowship through Banaras Hindu University (2007-2011)

▪ Awarded with Silver Medal in Science Competition, National Talent Search Contest
(Junior Level), 1993
▪ Won corporate presentation conteston “Technical Trends in Corporate Sector-2006”
held at GHS-IMR, Kanpur.
▪ Won paper presentation competitionon “To do Business is not the Business of the
Government” held at ICFAI National College, Kanpur.
▪ Conferred with N.C.C. A –Level Certificate
SUMMARY

My teaching experience has shaped and been shaped by my research interests. I have
taught Business Research Methods, Marketing Research, Business Analytics, and Services
marketing Courses to undergraduate and Postgraduate students, Research Methodology &
hands-on training on various statisticsl tools to the Post-Graduate and Doctoral Students.

Unquestionably, my favorite aspect of teaching is in working with students individually as

an adviser. I would be very active in giving advice and help to graduate students, offering
practical suggestions and ideas as well as helping them to refine and explain their projects.
In many cases, I have been able to encourage students to fit their projects together to avoid
overlap and discrepancies and increase the utility and power of their work. I find working
with students to be one of the most rewarding and satisfying aspects, both because it
presents an opportunity to push forward applied research that I may not have time to
explore, and because of the fresh ideas that the students will bring.

The second aspect of teaching that I would like to enjoy is the development of a well–
designed course and associated materials. In my experience, I have learned a great deal
about the subject in the process of organizing it for presentation. I would like to plan out
students' home works, quizzes, and projects with care to eliminate errors and unnecessary
confusion, allowing students to get to the heart of the problems.

I do believe that students are the primary stakeholders of any academic Institute and they
should be properly taken care of. So my attempt would be to give my maximum to this
community both on-campus and off-campus

Apart from the above mentioned activities, I like to engage myself in research activities and
conducting MDPs, FDPs, Workshops, etc. Overall, I am committed to creating a conducive
learning environment among the students as well as my colleagues.

I try my maximum to represent the Institution that I work for at all levels and create a
positive brand image with a focus on to help it gain the next higher level.
REFEREES

Name Designation Organization Mobile Email

Prof. Sanjeev Professor Indian Institute of 9039039499 sprashar@iimraipur.ac.in
and
Prashar Management,
Dean
Academics Raipur

Prof. Sujit Kr. Professor Institute of 9415302077 skd.fms@gmail.com

Dubey and Management,
Director Banaras Hindu
University,
Varanasi
Dr. Neeraj Kaushik Associate Deptt. of 9996259725 kaushikneeraj@gmail.com
Professor Business
and HOD Administration,
NIT-Kurukshetra

DECLARATION

I hereby certify that all the information provided here is correct to the best of my
knowledge.

Date: 05 May 2022

(VISHAL SHUKLA)