CURRICULUM VITAE

Amitabh Mishra, Ph.D.

Gitarattan International Business School, Sector -14, Rohini, New Delhi, India.
+919711161965, +918368003096
amitabhbigb2008@gmail.com, mr_amitabh2000@yahoo.com

C.V. Highlights:
 Ph.D. (Management), MBA (Marketing), 14+ years experience.
 Secured numerous publications in reputed journals listed in- Scopus, UGC’s approved
list of Journals, EBESCO, Proquest, and SSRN; Google Scholar: Citation = 15, H-
index = 3 (as on November 2018)

Total Work Experience:

Teaching Experience: 14+ years

 Institute- Gitarattan International Business School, Sector -14, Rohini, New Delhi.

Designation- Sr. Assistant Professor

Duration- July 2, 2018 onwards

 Institute- Accurate Institute of Management & Technology, Greater Noida (U.P.)

Designation- Assistant Professor
Duration- February 2, 2009- July 2, 2008 (112 months)

 Institute- Rajeev Academy for Technology and Management, Mathura (U.P.)

Designation- Sr. Lecturer
Duration- July 1, 2008 - February 1, 2009 (07 months)

 Institute- Kamla Nehru Institute of Physical & Social Sciences (Mgt. & Tech. Center),
Sultanpur (U.P.)
Designation- Sr. Lecturer
Duration- August 16, 2005 - June 30, 2008 (34 months)

 Institute- Kali Charan Nigam Institute of Technology, Banda (U.P.)

Designation- Lecturer
Duration- November 2, 2004 – August 14, 2005 (09 months)
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Subject’s Taught: Marketing Management, Marketing Research, Services Marketing,
Consumer Behavior, Integrated Marketing Communication, Research Methodology,
Organizational Behavior, etc.

Administrative Responsibilities: Examination Controller, Departmental In-Charge, Seminar

Coordinator, Conference Coordinator, Editor J-GIBS.

Industry Experience: 4 months

 Company: HCL Infosystems Ltd., Noida (U.P.), Designation: Executive (Marketing)

Paper Publications (Total 8):

1. “Investigating Few Presumptions Regarding the Academic Performance of Students: A

Study on MBA Scholars in Knowledge Park, Greater Noida”. Prabandhan: Indian
Journal of Management 11(11): 37-50, 2018, ISSN: 0975-2854. Indexing/Abstracting
etc.- Scopus; UGC’s approved list of Journals (Journal No. 38263); Google Scholar;
NAAS (National Academy of Agricultural Sciences, Government of India) Rating= 3.60,
IC value (2012)= 6.30; Journal of Economic Literature (JEL), USA; Econlit (AEA),
USA; Indian Science Abstracts (ISA-NISCAIR); Cabell's Directory of Publishing
Opportunities, USA; etc.

2. “A Study of Cultural Tourist Perceptions at Three Sacred Urban Destinations of Eastern

Uttar Pradesh Region of India”. The IUP Journal of Management Research 16(2):29-68,
2017, ISSN: 0972-5342. Listed in- UGC’s approved list of Journals (Journal No.
46843), Repec, SSRN, Cabell's Directory of Publishing Opportunities (USA), etc. Also,
available on EBESCO (Accession Number: 124781688) and Proquest Databases.
(Google Scholar citation 1)

3. “Need of Marketing of India as a Tourist Destination: Evaluation of India’s Performance

in Tourism.” Prabandhan: Indian Journal of Management 7(8):45-54, 2014, ISSN: 0975-
2854. doi: 10.17010/pijom/2014/v7i8/59360. Indexing/Abstracting etc.- Scopus; UGC’s
approved list of Journals (Journal No. 38263); Google Scholar; NAAS (National
Academy of Agricultural Sciences, Government of India) Rating= 3.60, IC value (2012)=
6.30; Journal of Economic Literature (JEL), USA; Econlit (AEA), USA; Indian Science
Abstracts (ISA-NISCAIR); Cabell's Directory of Publishing Opportunities, USA; etc.
(Google Scholar citation 4)

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4. “A Study of Gaps in Service Quality at a Leading Private Sector Commercial Bank in
Greater Noida.” The IUP Journal of Bank Management 12(1):43-62, 2013, ISSN: 0972-
6918. Listed in- UGC’s approved list of Journals (Journal No. 49086), Repec, SSRN,
Cabell's Directory of Publishing Opportunities (USA), etc. Also, available on EBESCO
(Accession Number: 85369842) and Proquest Databases, Google Scholar. (Google
Scholar citation 4).

5. “A Study of Factors Influencing Cultural Tourists’ Perception and its Measurement with
Reference to Agra.” The IUP Journal of Marketing Management 12(4):42-64, 2013,
ISSN: 0972-6845. Listed in- SSRN, Repec, Cabell's Directory of Publishing
Opportunities (USA), etc. Also, available on EBESCO (Accession No: 92605536) and
Proquest Databases, Google Scholar. (Google Scholar citation 6).

6. “Service Failure and Recovery.” Indian Journal of Marketing 38(5):8-17, 2008, ISSN:
0973-8703. Listed in- Scopus, UGC’s approved list of Journals (Journal No. 2082),
Google Scholar, NAAS (National Academy of Agricultural Sciences, Government of
India) Rating = 4.24, Cabell's Directory of Publishing Opportunities, USA; Ulrich's
International Periodicals Directory, USA; E-International Scientific Research Journal
Consortium, Philippines (EISRJC); etc.

7. “Learning from Mistakes.” Journal of Motilal Rastogi School of Management 5(2):22-31,

2012, ISSN: 0974-4037.

8. “Tourism Development in India: A Paradigm Shift in Policy and Strategy” NIET

Journal of Management 7(2):3-8, Winter 2015-16, ISSN: 0975-7643.

Seminars, Conferences, and FDPs (Total 12):

1. Presented a research paper titled Importance of Branding of Lubricants in Indian Market

in a 2 days national conference organized by Gitarattan International Business School,
Rohini, New Delhi in December 2018.

2. Attended a 9 day’s faculty development program on Pedagogical Changes and Research

Methodology, organized by Gitarattan International Business School, Rohini, New Delhi
in July 2018.

3. Attended a 7 day’s faculty development program on Innovation and Research Challenges,

organized by Accurate Group of Institutions, Gr. Noida (U.P.) in July 2017.
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4. Participated in a two week AICTE recognized Short Term Course on Research
Methodology through ICT conducted by Education and Educational Management
Department (NITTTR Chandigarh) in June 2016.

5. Presented a research paper titled Redefining the Way Consumer Shops: An Empirical
Study in a national conference organized by Skyline Institute of Engineering and
Technology, Gr. Noida (U.P.) in April 2016.

6. Presented a research paper titled Tourism as an Engine of Growth in India (Examination

of Major Factors Which Affect the Economic Health of Country) in a national conference
organized by Sharda University, Gr. Noida (U.P.) in 14 March 2014.

7. Attended an international conference on MSME Finance: Issues, Challenges and

Alternative Modes of Finance, organized by World Association for Small and Medium
Enterprises, Noida (U.P.) in January 2012.
8. Attended a 2 day’s national seminar on Indian Business through Ages, organized by
Faculty of Management Studies, University of Delhi in December 2011.

9. Attended a 3 day’s faculty development program on Project Management: Concept and

Applications, organized by GLBIMR, Gr. Noida (U.P.) in July 2011.

10. Presented a research paper in a national conference on Redefining Business-

Opportunities and Challenges, organized by GLBIMR, Gr. Noida (U.P.) in September
2009.

11. Presented a research paper titled Current Emerging Trends in the Regime of
Globalization, in a national seminar organized by KNIPSS, Sultanpur (U.P.) in February
2007.
12. Presented a research paper titled Teacher as a Role Model in a national seminar organized
by LBSIDM, Lucknow (U.P.) in January 2006.

Reviewer:

 Regular reviewer for the Journal of Applied Research in Higher Education (Emerald
Publishing) ISSN: 2050-7003.

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Coordinator/Member/Editor:

 Coordinator for the national marketing seminar on Disruptive Marketing: creating an

Impact on Customers! organized at Gitarattan International Business School, Rohini,
New Delhi on January 19, 2019.

 Coordinator for the national HR seminar on Training and Development for Future HR
Managers organized at Gitarattan International Business School, Rohini, New Delhi on
September 22, 2018.

 Coordinator (marketing track) for the 9th national conference on Global Information and
Business Strategies organized by Gitarattan International Business School, Rohini, New
Delhi on December 7 & 8, 2018.

 Editor for Journal of Global Information and Business Strategy (J-GIBS, ISSN 0976-
4925) published by Gitarattan International Business School, Rohini, New Delhi.

Educational Qualification:

 Course: Ph.D. (Management) in year 2017.

Topic: Marketing of Tourism Services in Eastern Part of Uttar Pradesh- India (A Study
of Cultural Tourist’s Perception)
University: Sharda University, Gr. Noida (U.P.)

 Course: Master of Business Administration (Marketing) in year 2003.

University: Dr. R.M.L. Avadh University, Faizabad-224001 (U.P.)

 Course: Bachelor of Science (Physics and Mathematics) in year 2001

Institute: M.L.K.P.G College, Balrampur-271201 (Affiliated to Dr. R.M.L. Avadh
University Faizabad, U.P.)

 Course: Intermediate (Math) in year 1997

Institute: M.P.P. Inter College, Balrampur-271201 (Affiliated to U.P. Board, Allahabad)

 Course: High School (Science) in year 1995

Institute: B.M. Higher Sec School, Balrampur-271201 (Affiliated to U. P. Board,
Allahabad)

5|Dr.Amitabh Mishra
Computer Skill:

 MS Office (MS Word, MS Power Point)

 SPSS (Statistical Package for Social Sciences).
Google Certification:

 Google Analytics, AdWords Fundamentals, AdWords Mobile Certificate, AdWords

Search Certificate, AdWords Video Certificate, Google Display Certification, Google
Shopping Certification.

Personal Profile:
Contact Information:
 Name : Amitabh Mishra
 Present Address : F-322, Ist Floor, Alpha 2, Gr. Noida-201308, Gautam Budh
Nagar (U.P.), India.
 Permanent Address : 699-A, Rajendra Nagar (East), Gorakhnath, Gorakhpur- 273015
(U.P.), India.
 Phone : +919711161965, +918368003096
 Email : amitabhbigb2008@gmail.com , mr_amitabh2000@yahoo.com
 LinkedIn : https://www.linkedin.com/in/amitabh-mishra-ph-d-49760937/

Other Information:

 Father’s Name : Purushottam Mishra

 Date of Birth : December 10, 1980
 Nationality : Indian
 Gender : Male
 Marital Status : Married
 Language Known : Hindi & English

References:

6|Dr.Amitabh Mishra
 Dr. Dharm Bir Singh (Director)
Rajarshi School of Management and Technology, Varanasi, Uttar Pradesh.
Ph: +919458569301, +919899044799
Email: dharmbirs@yahoo.com
 Dr. Himanshu Shekhar Singh (Proff & HoD)
Department of Business Management & Entrepreneurship,
Dr. R.M.L. Avadh University, Faizabad, Uttar Pradesh.
Ph: +919415918761, 05278-245726
Email: drhss@rediffmail.com

Declaration: I hereby declare that all the above information is best of my knowledge &
belief.
Date:
Place: (Dr. Amitabh Mishra)

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