Room No. 204, LBSIM Tower A 07, Flat No.

403, Crescent Parc,

Lal Bahadur Shastri Institute of Management Royal Greens, SARE Homes
Near Sector 11 Metro Station Sector 92, Gurgaon – 122001, Haryana
Dwarka, Sector 11 samantsp@gmail.com
New Delhi – 110075 +919923190752(M)
011-25307700(Extn: 778) +911244992149(Resi.)

Samant Shant Priya

Date of Birth: 11th July 1974

SUMMARY:
A self-motivated, skilled and experienced professional having around 22 years of blended experience in
academics and industry having doctoral qualification preceded by MBA (Distinction) looking for a senior
academic position.

PRESENT OCCUPATION:
Working as an Associate Professor (Marketing) with Lal Bahadur Shastri Institute of Management (LBSIM),
New Delhi since Sep. 15th, 2015 with an additional responsibility of media and communication of the
Institute.

QUALIFICATION:
Ph. D. from Faculty of Management Studies, Maulana Azad National Institute of Technology, Bhopal, (An
institute of National Importance) Topic: A study on Marketing Mix of e-tailing and their relationship with
consumer Motives; awarded on 28th Aug 2013.

MBA from Bharati Vidyapeeth, Karad in 2001 with distinction

EXPERIENCE - Teaching:
Worked as an Associate Professor and Head of Department (MBA and Marketing) with Sinhgad Institute of
Business Administration and Computer Application (SIBACA) Lonavala (Pune) since 20 th July 2007 to 10th
Aug 2015

Worked as Assistant Professor – Marketing with Bharati Vidyapeeth University Institute of Management and
Research, New Delhi from Dec 1st, 2003 to 30th June 2007

Visiting Faculty for 6 terms with Kohinoor Business School, Khandala for Services Marketing and Brand
Management and for Services Marketing with SYMBIOSIS Centre for Information Technology, Pune and
taught Integrated Strategic Marketing to their MBA (Executive) Students, consistently ranked among top
faculty based on feedback

SUBJECTS TAUGHT:
Services Marketing, Integrated Marketing Communication, Marketing Management, Brand Management
and Strategic Marketing Management

PAPERS PRESENTED AND PUBLISHED:

A poster titled “Perceived risk as a determinant of Relationship profitability in International Business” in

Institute of International Business & Governance (IIBG) Annual Academia-Industry Exchange 2018Conference
on Ethics, Responsible Business & Sustainable Development: Challenges and Opportunities for Transformation
and Growth during 7-8 December 2018 at the Open University Hong Kong SAR (Peer Reviewed)

A Paper titled “Empowering Women through Digital Literacy: A Case Study of UVA Jagriti Sanstahan (UJS),
Alwar (Rajasthan)”, in the book; Digital Interventions for Economic Growth, ISBN: 93-87687-72-4

A paper titled Exploring Green Business Functions and Green Brand Equity: Proposition of a Conceptual
Framework, International Journal of Qualitative Research in Services, Inderscience, Vol. 2. No. 4.

A paper titled “A Comparative Analysis of New Indonesian E-commerce Websites with Alibaba‟s Tmall and
Taobao has been accepted for presentation in the forthcoming 15th IFIP I3E Conference on Social Media:
The Good, the Bad, and the Ugly! held at Swansea, UK.

A Paper titled “An Empirical Study on Lovemark‟s Brand Love Theory in China‟s Luxury Apparel Fashion
Market” has been accepted for presentation in the forthcoming IIT Delhi‟s Conference on Brand
Management 2016, the abstracts has been published in the proceedings by Emerald India.

A Paper titled “A study on marketing mix of e- tailing and their relationship with Consumer Motives has
been accepted for Presentation and Publication in the 8th Euromed Academy of Business Conference
Proceeding which will be Web of Science (Thomson Reuters indexed) (2015)

Published a research paper titled “An Integrative View on Green Branding: Exploring a Common
Conceptualization and Research Agenda in the European Journal of Social Sciences, VOL - 47, Issue 3,
June 2014. (Scopus Driven) (2014)

Forthcoming a research paper titled “Factors Affecting Work Life Balance of IT Industry Professionals in
Pune in Man in India, Vol.95, No.3, 2015 (Scopus Driven) (2015)

Published a research paper titled “A New e-tailing mix, the six S (6S) for e- tailing: Evidences from India” in
the International Journal of Economic Research (July- Dec 2014) ISSN No. 0972-9380, Volume 11, issue
4 (Scopus Driven and ABDC Listed)(2014)

Published a research paper titled “Green Brand Management Process: An Exploratory Study in
International Journal of Applied Business and economic research (Pg No. 783-801), ISSN No. 09727302,
Volume 12, issue 3. (Scopus Driven and ABDC Listed) (2014)

Published a research paper titled “An exploratory study on Brand Management: Current Trends and
Future Directions” in International Journal of Management (Pg. No. 1-18), ISSN No. 0976-6502, Volume 5,
Issue 4(2014)

Published a research paper titled “Does Ownership Affect Performance? A Study of Two Ports in Gujarat”
in Nirma University Journal of Business and Management Studies (Pg. No. 69-82), ISSN No. 2249 – 5630,
Volume 7, Issue 3&4(2011)

Published a research paper titled “Market Segmentation for Biscuits at STES, Lonavala” in MSMS Research
Review (Pg. No. 74-88), ISSN No. 2277-4548, Vol. No. 1, Issue (2013)

Published a research paper titled “E- Tailing in India, an insight” in Journal of Development Research (Pg.
No. 56-63), ISSN No. 2229-7561, Vol. No. 5, Issue 1(2013)

Published a research paper titled “A study on Service Quality of Telecom Service Providers at Lonavala
using SERVQUAL Model in Journal of Practicing Managers (Pg. No. 51-50), ISSN No. 2230-7419, Vol. No.
3, Issue 1(2013)
Published a research paper titled “A study on Effectiveness of Events Organized by 99.9 Media Workx Pvt.
Ltd.” In Management, Leadership and Corporate Governance (Pg. No. 104-108), ISBN No. 978-81904635-
7-7(2013)

Published a research paper titled “Attribute Based Perceptual Mapping of Traditional wear Retail Brands,
an empirical study at Navi Mumbai” in Applied Engineering and Technology (Pg. No. 132-135), ISSN No.
2278 – 1722, Vol. No. 1, Issue 1(2012)

Published a research paper titled “Dynamism in Male consumer buying behavior of heritage wear,
challenges faced By Raymond and Manyavar at Navi Mumbai, an empirical study” in Innovation and
challenges in Management Practices (Pg No: 280-289) ISBN No: 978-81-904635-53 Dt. 17/18th Feb (2012)

Published a research paper in International Journal of Sports Science and Engineering (Peer Reviewed)
ISSN No.1750-9823 (Volume 5 Number 4, December 2011), Titled “Selection of Cricket Players Using
Analytical Hierarchy Process”, (Page No. 207-212) (2011)

Published a research paper in International Journal of Business, Management & Social Science (Peer
Reviewed) (Vol, Isuue 3(III), Nov. 2011), Titled “An Empirical investigation into the impact of background
colour of website in e retailing on buying behavior of Youths at Lonavala” (Pg 25-28), ISSN No.
22497463(2011)

Presented a research paper titled “Performance Effect of Public Vs. Private Ownership – A case study at
Kandla Port Trust” at 15th International Conference at Nirma University, Ahmedabad on 5th Jan 2012 (Pg.
No. 428-441), ISBN 93-83161-73-8. (2012)

Presented the proposed Ph. D. research work at 5th Doctoral Colloquium at IIM Ahemdabad on 6-8th Jan
2012, the same got published in their proceedings (2012)

Presented a research paper on “A Case Study of Corporate Social responsibility of STES, Pune”, at Indian
Institute of Management, Ahmadabad in 8th AIMS International Conference and chaired the session also.
This Paper has also been accepted for publication with Journal of Modern Accounting and Auditing, USA
International Standard Serial Number: 15486583(2012)

Presented a Research Paper on “Green Marketing” at J D Bytco Institute of Management, Nashik.

Presented a research paper during the international conference at BVIMR on The Redefined Marketing Mix
for e retail space (2008)

Presented a Paper titled “Employer Branding: a tool for successful organizations” in the national conference
at SIBACA, Lonavala (2007)

Published a Book on Marketing Mix for E Retailing by Lambert Academic Publishing

ACHEIVEMENTS:

Conducted a session for Control Room Officers of Indraprastha Gas Limited on 17th Aug 2017 on Consumer
Complaint Redressal and Service Quality

Evaluated a Ph.D. thesis of Symbiosis International University

Invited to deliver a session on Factor Analysis in the STTP for Faculty members at SVNIT, Surat
Reviewed research papers for two Malaysian IEEE Conferences and European Academy of Marketing
Conference

Chaired a session of International Conference at G D Goenka University, Gurgaon

Member of Review Committee for the Electronic Journal of Business Research Method and International
Conference on Disciplines in Humanities and Social Sciences

Member of Advisory Board of International Journal of Social and Scientific Research and member editorial
board of Independent Journal of management and Production and i-scholar

Certification from IBM for SPSS and COGNOS

Panel Member of Syllabus revision committee for MMM Course of University of Pune.

Panel Member of University of Pune for paper setting and paper evaluation

Contributed to Planning & Development Committee - The core academic decision-making body for the
institute as a member

Coordinator: HARVARD BUSINESS SCHOOL CASES BASED TEACHING and NBA accreditation of MBA
program at SIBACA, Lonavala

Associate Editor-SIBACA MANAGEMENT REVIEW (ISSN 2231-5861) institute‟s research journal

Organized a corporate meet BRAND SUMMIT at SIBACA, Lonavala

Organized a Two days National Conference FACETS 2011 on Globalization Issues and Challenges at
SIBACA, Lonavala

Organized a three days national seminar under QIP of UOP Dimensions 2011 at SIBACA, Lonavala
Attended a workshop on “Structural Equation Modeling” at IBS Hyderabad

Attended a Quality Improvement Program (QIP) of AICTE at FMS BHU starting from 26 th Nov 2007 for a
week‟s time on Supply Chain and Quality Management

Attended the “Dalecarnegie’s” Faculty Development Program held on 21st and 22nd Nov at SIBACA,
LONAVALA and was adjudged the best flexible person in the program

Attended a Staff Development Program (SDP) at BVIMR (14th to 26th May 2007) supported by AICTE

Submitted the proposal for establishing Industry Institute Interface Cell (IIPC) to AICTE, and the same has
been approved, Worked as the coordinator of the cell

Conducted various entrance examinations of Department of Technical Education, Govt. of Maharashtra in

the capacity of Test administrator and worked as Application Receipt Center Head of exams like MBA/
Engineering and MBBS---- etc

Organized five national and one international Conference at BVIMR, New Delhi

Conducted the admission procedure of MBA/MBA (IB)/BBA/BCA – 2005/2006/2007 for BVIMR

Organized GURUVANDANA, a felicitation ceremony of summer training guides

EXPERIENCE – Corporate:
The Professional Couriers & Logistics
Area Sales Manager / New Delhi 2nd May 2001 to 1st Dec. 2003
2 Yrs. 7 Months
ACHIEVEMENTS:
Able to win the clients like TATA, Reliance, NDPL, and Avon Beauty Products etc., Achieved 145%sales in
the month of May 2002, 235% in the month of June 2002 and 118% in the month of July 2002.

Comfort India
Area Sales Manager/Gorakhpur 2nd Dec 1996 to 30th June 1999
2 Yrs. 7 Months

ACHIEVEMENT:
Successfully launched the company at Gorakhpur.

Cadila Healthcare

Medical Representative / Basti (UP) 7th March 1996 to 1st Dec 1996
.
ACHIEVEMENT:
Launched the company after the division of Cadila Chemicals into two groups.

Core Healthcare Ltd.

Medical Representative/ Mirzapur (UP) 20th June 1995 to 6th March1996

REFERENCES:
Dr. Vimlesh Kumar Soni Dr. R. G. Ratnawat
Associate Professor, MANIT, Bhopal Director, ITM, Dombivali, Mumbai
Phone: +918989441173 Phone: +919975580320
E mail: soni.vimlesh@gmail.com E mail: rratnawat9463@gmail.com

Samant Shant Priya

Gurgaon