Professional Documents
Culture Documents
DAFTAR PUSTAKA
Amin, M., Rezaei, S., Tavana, F. S. (2015). Gender Differences and Consumer’s
Repurchase Intention: The Impact of Trust Propensity, Usefullness, and
Ease of Use for Implication of Innovative Online Retail. International
Journal of Innovation and Learning, Vol.17. No.2, 31-50.
Brakus, J. J. (2009). Brand Experience: What Is It? How Is It Measured? Does It
Affect Loyalty? Journal of Marketing, 73:52-68.
Cooper, D.R., Schindler P. S. (2014). Business Research Method. The McGraw-
Hill/Irwin, New York.
Farshad, M., Kwek, C. L., & N. Amir. (2012). Exploring the Relationship
between Experiential Marketing and Experiential Value in the Smartphone
Industry. International Business Research, Vol.5, No.11, 169-177.
Holbrook, M. B. dan Hirschman, E. C. (1982). The Experiential Aspects of
Consumption: Consumer Fantasies, Feelings, and Fun. Journal of
Consumer Research, Vol.9, 132-140.
Kartajaya, H. (2006). Hermawan Kartajaya on Marketing Mix Seri 9 Elemen
Marketing. Bandung: PT. Mizan Pustaka.
Khalek, A. A., Ismail, S. H., dan Ibrahim H. M. (2015). A study on the factors
influencing young Muslims’ behavioral intention in consuming halal food in
Malaysia. Jurnal Syariah, Vol. 23. No.1, 79-102.
Kim, H. Y. dan Chung, J. E. (2011). Consumer Purchase Intention for Organic
Personal Care Products. Journal of Consumer Marketing.
Kotler P. dan Armstrong, G. (2008). Prinsip-prinsip Pemasaran. Edisi 12. Jilid 1.
Jakarta: Erlangga.
Kotler, P. dan Keller, K. L. (2016). Marketing Management. 15th Edition. Pearson
Education, Inc.
Kurtz, L. E. (2008). Pengantar Bisnis Kontemporer, Buku 1. Jakarta: Salemba
Empat.
LaSalle, D. dan Britton, T. A. (2008). Turning Ordinary Products Into
Extraordinary Experience. Boston: Harvard Business School Press.
Liu, J. T. (2016). Research on Taiwan Theme Parks’ Experience Marketing
Strategy and Revisit Willingness, Purchase Willingness, and Revisit
Willingness. International Journal of Organizational Innovation, Taiwan.
Maklan, S. dan Klaus P. (2011). Customer Experience: Are We Measuring the
Right Things? International Journal of Market Research, Vol. 53, No.6, 11-
25.
Paula, C. (2013). The Perception of Young Romanians on Experiential Marketing.
Management & Marketing, Vol.6. No.2, 312-320.
Pine II, B. J. dan Gilmore, J. H. (2011). The Experience Economy. Harvard
Business School Press, Boston.
Saqib, K., Mahmood, A., Khan, M., & Hashmi, M. (2015). Impact of Consumer
Inertia on Purchase Intention under the Influence of Subjective Product
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PENGARUH IMPLEMENTASI DIMENSI STRATEGI PEMASARAN BERBASIS PENGALAMAN PADA
KERELAAN KONSUMSI DI TRANS
STUDIO BANDUNG
RENDY PRAYUDA, Bayu Sutikno S.E., M.SM., Ph.D.,
Universitas Gadjah Mada, 2020 | Diunduh dari http://etd.repository.ugm.ac.id/
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