CARAT MEDIA WEEKLY NEWSLETTER

No. 771

 Media Report
2014

Best of 2014

2014
1.
2. 2014
3.
4.
5.

6.
7.
8. #icebucketchallenge
9. 4G350
10.

2014 year
in

REVIEW

11
20142.9520132.81

20122.752~32014

2012

TVR
4

2014

3.76
3.67

3.8
3.6

3.373.32

3.4
3.1

3.2
3

2013

2.9

2.96

3.81

3.43
3.06

2.8
2.6
2.4
2.2

W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
W11
W12
W13
W14
W15
W16
W17
W18
W19
W20
W21
W22
W23
W24
W25
W26
W27
W28
W29
W30
W31
W32
W33
W34
W35
W36
W37
W38
W39
W40
W41
W42
W43
W44
W45
W46
W47
W48
W49
W50
W51
W52

Nielsen Arianna, TA: all, TVBS/TVBSTVBSN/TVBSFTVN/SETN/

UBN/ET-N/ERA-N/EFNC/NTVN/TTV-F/CTiN/
SET-F/USTV/13

2014

IPTV()DCTV()
2014

27

NCC76%

2014 World Cup

IPTVMOD

Source: http://www.setn.com/News.aspx?PageGroupID=6&NewsID=29092

NCC201210
2013 SS

5002014NCC

199820071

1984

2006

Facebook Diung Libiu

318

G0V

IThome IT

()

YouTube

()2014
2014()

201312Google

25
1.37

2/23~3/1 index:100

5/4~5/10 index:13

OTT

Google Trends5
52Index
2014

Content Farm
Giga Circle

LIFEBuzzHandTEEPR
BOMB01

25

GoogleFacebook

AlexaGiga Circle
35.1%

#icebucketchallenge

ALS Association
61911,700

4.4100ALS1.15

8/22galaxy S5
iPhone 5sHTC One M8 Nokia Lumia 930

http://www.alsa.org/fight-als/ice-bucket-challenge.html

Homer Simpsons

INSIDEIce Bucket Challenge

4G350
4G5GT

IDC100150NCC

210.4350
3G4G~20053G

50
Ericsson Mobility Report June 2014
Mobile data traffic by application type
(monthly ExaBytes)

Ericsson

OTT(Over-The-Top)

4G 200

Ericsson Mobility Report June 2014

9Apple PayApple Pay

Paypal, Amazon, Google WalletApp

1,700LINE1217LINE Pay

NFC SIM
APP NFC

NFCToLife5NFC

NFC

(2014/12/30)(2014/09/15)

(Carat)
(Vizeum)(AAA)(Isobar)
(Posterscope)(iProspect)
(Amnet)

carat.weekly@carat.com
(02) 2717-5238 ext.9285

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