PROCTOR -AND

-GAMBLE
 WHO WE ARE
Three billion times a day, P&G brands touch the lives of people
around the world. Our corporate tradition is rooted in the
principles of personal integrity, respect for the individual and
doing what's right for the long-term.

PURPOSE PURPOSE
VALUES
PRINCIPLES
DIVERSITY

VALUES PRINCIPLES DIVERSITY

SCIENCE -BEHIND -BRANDS
Many people think of P&G as simply a marketing company
and are surprised by the enormous depth and breadth of our
science capability.

PRODUCT INNOVATION
TECHNOLOGY EXVHANGE
EXPLORE HOW SCIENCE
PERFORM FOR YOU
DOCTROL CARRIERS
 OUR-- COMMITMENT
Improving the lives of consumers worldwide is
about more than just great products. It's about
taking responsibility for improving our
communities around the world through the
work we do, as a Company and as individuals.

SOCIAL
RESPONSIBILITY

CORPORATE-GOVERNANCE
MAJOR–PRODUCTS
 PROCTOR & GAMBLE
INTRODUCTION--
• American company based in Cincinnati, Ohio that manufactures a wide
range of consumer goods.

P&G markets more than 300 brands including 22 billion-

dollar brands in more than 180 countries

The company is engaged in producing beauty, health, fabric,

home, baby, family and personal care products .

P&G is the 6th largest corporation in the world by market

capitalization and 14th largest US Company by profit.

it competes against other branded products as well as retailers private-

label brands.
 COMPETETIVE STRATEGY
• The product Company Analysis is a highly
comprehensive research analysis on the particular
company and its competitors.

A PEST Framework Analysis of the industry, and

then moves on to analyzing the company itself.

A SWOT Framework Analysis of that company as well as its

competitors completes this in-depth product - Company Analysis
Research.

The Procter & Gamble Company (P&G) focuses on shifting its

product portfolio to faster growing high margin businesses.

The company intends to concentrate on its core business

(through innovation) .
 SEGMENT-OF—PAND G
The company's operations are categorized into 3 "Global
Business Units" with each Global Business Unit divided into
"Business Segments .
Beauty♣ Care
. Beauty segment♣
Grooming segment♣
Household Care♣
Baby♣ Care and Family Care segment
Fabric Care and Home Care segment♣
Health♣ & Well-Being
Health Care♣
Snacks, Coffee and Pet♣ Care
 FINANCIAL-HIGHLIGHTS
AMT. IN MLN 2009 2008 2007
NET SALE $79,029 $81,748 $74832

OPERATING 16123 16637 15003

INCOME

NET-INCOME 13436 12075 10340

 SELLING -STRATEGY
• P&G had earlier pronounced that its strategy would largely revolve around the urban consumer,
given the huge growth potential .

P&G's decision to concentrate on high-margin segments is also driven

by the need to sustain its marketing drive .

. P&G's ad spend ran up to Rs 80 crore-an estimated 11 per cent of its

sales of the advertised products .
..
P & G has always focused it energy and strategy on better and quality
products.

EXAMPLE-- competitors in the Philippines and China –

it began selling shampoo sachets at the price of Rs.3. Slowly and slowly
rural masses accepted shampoo a big way and start asking for the small
bottles of shampoo.
 VALUE-PRICING-STRATEGY

.
it boosted advertising while simultaneously curbing its
distribution channel deals (in-store displays, trade deals)
logistical efficiency - P&G was concerned with the cost
of administering promotions .

Impact of promotions on brand loyalty, fearing that on

one hand they attracted "cherry-picking" bargain
hunters .
Reduces coupan exp. By 50%
Reduces disribution exp.& deal
.
exp.by 20%
And increases advertising exp.-
20%
 DIFFERENT-SEGMENTS
OF P&G--
90%SALE

BEAUTY FABRIC- CARE

85%-SALE

GROMMING HOME-CARE

HEALT-HCARE
PETC-ARE

SNACKS COFFE
 Five GBUs Operate in the Seven MDOs

• Global Business Units (GBUs)

• • Business Strategy and Planning
• • Brand Innovation and Design
• • New Business Development
• • Full Profit Responsibility
Market Development Organizations (MDOs

North America
• Market Strategy Latin America
• Customer Development Western Europe
• External Relations Greater China
• Recruiting ASEAN, Australasia, and India
Northeast Asia
Central & Eastern Europe,
Middle East, and Africa
 SUMMARY
• According to a study by the (NCAER).
2.3 million urban households as against 1.6 million households in
rural areas.

. Many of the FMCG companies are already busy formulating their rural
marketing strategy to tap the potential before competition.

The middle and high-income market is expected to grow from 46 million

to 59 million.

To increase sales, growing the consumer pie rather than sharing it, has
emerged as one of the key strategies being used by FMCG majors .

Insensitive nature of the premium end of the market suits P&G, which
has not been entirely comfortable fo other players in fmcg market.
 Presented by
• Jagmohan kothari