BRAND

IMAGE
SUBMITTED TO:- SUBMITTED BY :-
Prof. GEETANJALI VARANDEEP KAUR
ARORA M.COM 2nd SEM
204408
MEANING

Brand Image is how customers think of

a brand. It can be defined as the
perception of the brand in the minds of
the customers.
This image develops over time.
Customers form an image based on
their interactions and experience with
the brand. These interactions take
place in many forms and not
necessarily involve the purchase or use
of products and services.
 BRAND IMAGE

BRAND IDENTITY BRAND PERSONALITY BRAND ASSOCIATION

 PRICE OF
PRODUCT
PURPOSE
OF BRAND TARGET
AUDIENCE
IMAGE

STRATEGY
STRATEGY
OF
OF BRAND
PACKAGING

STRATEGY
OF
PROMOTION
IMPORTANCE OF GOOD BRAND IMAGE
Create reliability among
customers

Bring brand loyalty

Market success

Selling easier
 HOW TO BULID STRONG
BRAND
CONSISTENCY HOW MEMBERS
IN MARKET PERCEIVE ASSOCIATION
• Projecting a consistence • Are members satisfied with the
look services offered by their association?
• Tone in communication • Do members think that they can get
better services else where?
• Level of quality • Dose association have strong clear
• Consistence product and image?
services • What is unique about this
association?
 STEPS TO
BUILDING
IDENTIFY TARGET AUDIENCE
BRAND IMAGE
IDENTIFY RESON TO BELIVE

IDENTIFY CUSTOMER
TOUCHPOINTS

DETERMINE THE MOST

INFLUENTIAL TOUCHPOINT

DESIGN THE OPTIMAL

EXPERIENCE
CONSISTENTLY DELIVER
THE OPTIMAL
EXPERIENCE
FACTORS AFFECTING
THE BRAND IMAGE

ADVERTISMENT

QUALITY OF THE PRODUCT

ASSOCIATION SERVICE
WAYS TO IMPROVE BRAND IMAGE
FIRST IMPRESTION
CUSTOMER EMOTION
BIG YOURSELF UP
BRAND VALUE
HIGLIGHT BENEFITS
GROW WITH BUSINESS
MESSAGE
THANK
YOU