By:

Tim Duffey
Brian Hilgert
Ryan Lenkersdorfer
Ryan Burke
Chris Johnson
Blake Gould
How emerging web-based technologies create value for
individuals, groups and individuals...
 Opening Thoughts
• WWW changed world communication
and collaboration
– New possibilities on the Web emerge
everyday
• Web 2.0
– Web developed as a platform
– Web-based applications
– Users add value to applications via
participation
• Creates great value for and impact on:
– Individuals
– Groups
– Organizations
How emerging web-based technologies create value for
individuals...
 Impact on Individuals
• Web has had immense impact on
individuals
• Web has provided content for
individuals as much as individuals
have provided content for Web
Impact on Individuals
• Users add value
• Amazon tracking
purchase and
viewing history
• Information used
to serve later
customers
• Users tag photos
on Flickr
• Tags give more
accurate search
results
 Impact on Individuals
• The Long Tail
• Unlimited shelf
space
• Links and tagging
give intuitive
access
• Pandora - Free
radio
• Pandora uses links
between tags to
provide relevant
 Impact on Individuals
• Individuals are participating more
than ever
• Participation is leading to a better
experience for everyone
How emerging web-based technologies create value for
groups…
 Groups: Large and Small
• Used for:
– Collaboration
– Support
– Sharing Information
• Changed way many groups function
– Less physical meetings
– More people can contribute
 Large Group Example:
Microsoft TechNet
• Old IT support
system
– Slow
– Usually Costs Extra
money
– Provided by
corporation who
made the software
• New support from
TechNet
– Traditional
Knowledge Base
– Massive User Forums
– Blogs from Microsoft
Employees
Small Group Example:
SCS Systems Office
• 8 Members make up
SCS Systems Office
• Setup “Dev Wiki” for
developers
– Let’s us share
information on how
certain systems
function
– Gets new members
up to speed quickly
– Great reference for
existing members
 Groups: Other Examples
• SCS as a whole
– Kbase wiki system
– Used by all SCS
employees
• Our group
– Used Google Docs
to write this paper
– Different locations
How emerging web-based technologies create value for
organizations…
 3 Main Lessons For
Organizations
 Users add value
• The Web is the platform
• Business Intelligence
 Users Add Value
• You want your service to achieve
critical mass.
• Users are social and enjoy
interacting, not just reading
• More users = More advertising
revenue
 Organizations should...
• ...Promote the sharing of user
experiences
• ...Facilitate networking between
users
• ...Utilize the knowledge and actions
of the community within their service
…Promote the sharing of
user experiences
…Promote the sharing of
user experiences
…Facilitate networking
between users
…Facilitate networking
between users (cont.)
…Utilize the knowledge and
actions of the community
…Utilize the knowledge and
actions of the community
(cont.)
…Utilize the knowledge and
actions of the community
(cont.)
…Utilize the knowledge and
actions of the community
• Open-source
(cont.)
software is the
result of
collaboration
amongst
developers across
the globe. Users
code, test, fix, and
implement new
features to freely
available source
code.
 3 Main Lessons For
Organizations
• Users add value
 The Web is the platform
• Business Intelligence
 The Web is the Platform
• Users aren't tied down
• Services can be manipulated in ways
not previously thought of
• Continual improvement
 Users Are Not Tied Down
• Operating system doesn't matter
• Access from anywhere there is an
Internet connection
• Death of the flash drive
Users Are Not Tied Down
(cont.)
 Services can be
Manipulated
• Mashable data
• API
 Services can be
Manipulated (cont.)
 Continual Improvement
• Perpetual beta
• Respond to community feedback
with new features
• No distinct versions
Continual Improvement
(cont.)
 3 Main Lessons For
Organizations
• Users add value
• The Web is the platform
 Business Intelligence
 Business Intelligence
• Information...
– ...Collection
– ...Manipulation
– ...Distribution
 ..Collection
• Gather as much data as possible
from as many resources as you can.
• Users still add value
 …Manipulation
• Seemingly insignificant data can be
presented in meaningful ways
• 80-90% of data has a geographic
component
• Mashups
 …Distribution
• The Steroids (“Flat World”)
• Web access
• Anyone who could potentially use the
information has it before they realize
the need
Emerging web-based technologies closing thoughts…
 Closing Thoughts
• Web 2.0 use will continue to grow
• Companies must embrace these technologies
– Will make them better and more efficient within the
organization
– Will be able to better serve their customers while
minimizing man power required to do so
• Those who do not embrace the technology will suffer
– Businesses may lose customers to companies who’s use
of web 2.0 creates better customer service
– Individuals will be more efficient and more marketable
to employers if they can effectively embrace these
technologies
• Web 2.0 is a revolutionary web idea that will only
continue to expand and grow in the years to come