Time spent viewing online video rose by 25% year-over-year in Sept.

, although the metric dropped

nearly 5% from its peak in August, according to Nielsen. (Total streams were up 41% y/y in August.)
Unique monthly viewers also climbed y/y - up 12.3% to 139.3 million. The number of streams per viewer
also was up 11% to 79.1 average streams per month. YouTube was still responsible for over 50% of all
U.S. streams (6.7 billion) with Hulu a distinct second at 437.4 million. Facebook, which ranked #3 in
unique viewers, cracked the top 10 delivering 110.4 million streams.

Overall Online Video Usage (U.S.)

Sep-09 Year-Over-Year Month-Over-Month
Unique Viewers (000) 139,334 12.3% 0.1%
Total Streams (000) 11,021,873 24.8% -3.0%
Streams per Viewer 79.1 11.1% -3.2%
Time per Viewer (min) 195.2 24.8% -4.7%
Source: The Nielsen Company

Top Online Brands ranked by Video Streams for September 2009 (U.S.)

Video Brand Total Streams (000) Unique Viewers (000)

YouTube 6,688,367 106,180

Hulu 437,407 13,519

Yahoo! 228,494 30,084

MSN/WindowsLive/Bing 180,104 18,109

Fox Interactive Media 139,634 14,342

Nickelodeon Kids and Family 127,654 5,303

Turner Sports and Entert. 123,665 6,062

MTV Networks Music 116,839 9,647

ESPN Digital Network 114,652 9,299

Facebook 110,418 23,161

Top 10 Web Brands for Sept. 2009

Brand Unique Audience (000) Time per Person (hh:mm:ss)

Google 144,049 1:53:10

Yahoo! 133,425 3:08:49

MSN/WindowsLive/Bing 110,778 2:01:03

Facebook 105,449 5:24:38

YouTube 92,812 1:12:51

Microsoft 92,122 0:45:02

AOL Media Network 89,302 2:40:19

Fox Interactive Media 66,756 1:45:50

Wikipedia 61,080 0:17:26

Apple 58,940 1:17:55

Source: The Nielsen Company

Average U.S. Internet Usage - Sept. 2009

Metrics Sep-09

Sessions/Visits per Person 53

Domains Visited per Person 87

Web Pages per Person 2,645

PC Time per Person 68:00:58

Duration of a Web Page Viewed 0:00:57

Active Digital Media Universe 194,266,992

Current Digital Media Universe Est.233,878,000 |

Source: The Nielsen Company